CN104504134A

CN104504134A - Promotion information attribute data acquiring method and device

Info

Publication number: CN104504134A
Application number: CN201410855873.0A
Authority: CN
Inventors: 殷莉娟; 杨韬; 余德乐
Original assignee: Beijing Gridsum Technology Co Ltd
Current assignee: Beijing Gridsum Technology Co Ltd
Priority date: 2014-12-31
Filing date: 2014-12-31
Publication date: 2015-04-08
Anticipated expiration: 2034-12-31
Also published as: CN104504134B

Abstract

The invention discloses a promotion information attribute data acquiring method and device. The promotion information attribute data acquiring method includes that acquiring the keyword information and first domain name of first promotion information; acquiring one or more promotion display data corresponding to the keyword information from a data system; counting a plurality of probability data of the first domain name and each second domain name; acquiring the ranking data of the first domain name and each second domain name, wherein the ranking data is used for indicating the position relationship between the first promotion information corresponding to the first domain name and the second promotion information corresponding to each second domain name in each promotion display data; outputting each probability data and ranking data to obtain the attribute data of the first promotion information. The promotion information attribute data acquiring method and device solve the problem of the prior art that the relational data between promotion information of a user and a competitor on a search engine are not comprehensive; the promotion information attribute data acquiring method and device realize to comprehensively acquire the relational data between the promotion information of the user and the competitor.

Description

The acquisition methods of promotion message attribute data and device

Technical field

The present invention relates to data processing field, in particular to a kind of acquisition methods and device of promotion message attribute data.

Background technology

Along with developing rapidly of computer technology, search engine is generally used by people gradually.Increasing advertisement putting person buys advertisement on a search engine, and the search participating in advertisement is promoted, and competes more and more fierce.User (the namely above-mentioned advertisement putting person buying advertisement on a search engine) needs the advertisement promotion situation paying close attention to rival at any time, so that the search engine Promotion Strategy of adjustment in time self, reaches the object preferentially seizing user.For this reason, which the keyword that user needs to understand with the rival of its competition showing advertisement is whom, specifically compete is, the performance of user self is better than rival or have how height, user should formulate what kind of strategy to defeat rival etc. lower than the business of rival, rival and the business registration of user.

In existing solution, on search engine, promotion message (namely searches for a certain product on a search engine, search containing " popularization " two link of word) acquisition normally by calling API (the Application Programming Interface of single search engine, i.e. application programming interface) realize, the information simultaneously got also comprise promotion message rank, represent number of times and promote domain name etc., to formulate the reference of Promotion Strategy as user.

Although existing solution can get the partial information of promotion message, promote existing solution acquisition promotion message and there is following shortcoming:

1. user can only check the promotion message on some search engines;

2., because search engine limits user's visit capacity, user once can only check 20, the promotion message of 000 keyword;

3. in the result searched, user can only view the average rank of promotion message and show number of times, can not check promotion message creative content (namely on result of page searching containing " popularization " two word link in all the elements of comprising), the promotion message rank also just can not analyzing rival according to creative content higher than/lower than the reason of user;

4. user can not check the probability (i.e. co-occurrence rate) that the promotion message of user and the promotion message of rival occur simultaneously, and the degree of overlapping also just can not understanding the business of user self and the business of rival is how many;

5. user can not check that the rank of its promotion message is by up-crossing rate, and namely the probability that surmounted by rival of the rank of the promotion message of user, also just can not understand the power of the competitiveness of rival, and user needs to give which rival and more pays close attention to.

For the incomplete problem of the relation data on the search engine obtained in prior art between user and the promotion message of rival, at present effective solution is not yet proposed.

Summary of the invention

Fundamental purpose of the present invention is the acquisition methods and the device that provide a kind of promotion message attribute data, to solve the incomplete problem of relation data on the search engine that obtains in prior art between user and the promotion message of rival.

To achieve these goals, according to an aspect of the present invention, a kind of acquisition methods of promotion message attribute data is provided.

Acquisition methods according to the present invention comprises: the key word information and the first domain name that obtain the first promotion message; Obtain one or more popularization display datas corresponding with key word information on data system, wherein, promoting display data comprises with the first promotion message corresponding to the first domain name promoting mark and one or more second promotion message corresponding with the second domain name promoting mark; Add up multiple probability datas of the first domain name and each the second domain name, wherein, probability data is used to indicate the first promotion message corresponding to the first domain name and the second promotion message corresponding to the second domain name appears at a probability promoted in display data simultaneously; Obtain the precedence data of the first domain name and each the second domain name, wherein, precedence data is used to indicate the position relationship that each promotes the first domain name is corresponding in display data the first promotion message second promotion message corresponding with the second domain name; Export each probability data and precedence data, obtain the attribute data of the first promotion message.

Further, the multiple probability datas adding up the first domain name and each the second domain name comprise: add up the first sum of the first domain name promoted in display data and the second sum of each the second domain name; Respectively using each second sum and the ratio of the first sum as multiple probability data.

Further, the precedence data obtaining the first domain name and each the second domain name comprises: read each and promote the first rank value of the first domain name in display data and the second rank value of the second domain name; Judge whether the first rank value of the first domain name is greater than the second rank value of the second domain name; If the first rank value of the first domain name is greater than the second rank value of the second domain name, then determine the rank of rank higher than the first domain name of the second domain name in popularization display data, and record three sum of rank higher than the second domain name of the first domain name; If the first rank value of the first domain name is not more than the second rank value of the second domain name, then determine that the rank promoting the second domain name in display data is not higher than the rank of the first domain name; The ratio of the 3rd sum using the second domain name of record and the first sum promoting display data is as precedence data.

Further, determining the rank of rank higher than the first domain name of the second domain name in popularization display data, and after recording the 3rd sum of rank higher than the second domain name of the first domain name, acquisition methods also comprises: obtain rank higher than the second promotion message corresponding to the second domain name of the first domain name; The second promotion message got is saved to the attribute data of the first promotion message; After the rank of the rank determining to promote the second domain name in display data not higher than the first domain name, acquisition methods also comprises: obtain rank lower than the second promotion message corresponding to the second domain name of the first domain name; The second promotion message got is saved to the attribute data of the first promotion message.

Further, acquisition methods also comprises: the aggregate value of adding up the first rank value of the first domain name; Using the aggregate value of the first rank value with promote the ratio of the first sum of display data as the average rank of the first promotion message.

To achieve these goals, according to a further aspect in the invention, a kind of acquisition device of promotion message attribute data is provided.

Acquisition device according to the present invention comprises: the first acquisition module, for obtaining key word information and first domain name of the first promotion message; Second acquisition module, for obtaining one or more popularization display datas corresponding with key word information on data system, wherein, promoting display data comprises with the first promotion message corresponding to the first domain name promoting mark and one or more second promotion message corresponding with the second domain name promoting mark; First statistical module, for adding up multiple probability datas of the first domain name and each the second domain name, wherein, probability data is used to indicate the first promotion message corresponding to the first domain name and the second promotion message corresponding to the second domain name appears at a probability promoted in display data simultaneously; 3rd acquisition module, for obtaining the precedence data of the first domain name and each the second domain name, wherein, precedence data is used to indicate the position relationship that each promotes the first domain name is corresponding in display data the first promotion message second promotion message corresponding with the second domain name; Output module, for exporting each probability data and precedence data, obtains the attribute data of the first promotion message.

Further, the first statistical module comprises: statistics submodule, total with second of each the second domain name for the first sum adding up the first domain name promoted in display data; First determination module, for determine respectively using the second sum and the ratio of the first sum as multiple probability data.

Further, the 3rd acquisition module comprises: read module, promotes the first rank value of the first domain name and the second rank value of the second domain name in display data for reading each; Judge module, for judging whether the first rank value of the first domain name is greater than the second rank value of the second domain name; Second determination module, for when the first rank value of the first domain name is greater than the second rank value of the second domain name, determine the rank of rank higher than the first domain name of the second domain name in popularization display data, and record three sum of rank higher than the second domain name of the first domain name; 3rd determination module, for when the first rank value of the first domain name is not more than the second rank value of the second domain name, determines that the rank promoting the second domain name in display data is not higher than the rank of the first domain name; 4th determination module, for determining that the ratio of the first sum using the 3rd sum of the second domain name recorded and promote display data is as precedence data.

Further, acquisition device also comprises: the 4th acquisition module, for determining the rank of rank higher than the first domain name of the second domain name in popularization display data, and after recording the 3rd sum of rank higher than the second domain name of the first domain name, obtain rank higher than the second promotion message corresponding to the second domain name of the first domain name; First preserves module, for the get second promotion message being saved to the attribute data of the first promotion message; Acquisition device also comprises: the 5th acquisition module, for after the rank of the rank determining to promote the second domain name in display data not higher than the first domain name, obtains rank lower than the second promotion message corresponding to the second domain name of the first domain name; Second preserves module, for the get second promotion message being saved to the attribute data of the first promotion message.

Further, acquisition device also comprises: the second statistical module, for adding up the aggregate value of the first rank value of the first domain name; 5th determination module, for determine using the aggregate value of the first rank value with promote the ratio of the first sum of display data as the average rank of the first promotion message.

Adopt the embodiment of the present invention, after the key word information and the first domain name of acquisition first promotion message, the one or more popularization display datas corresponding with key word information are obtained from data system, add up each multiple probability data promoting the first domain name and each the second domain name in display data and obtain the precedence data of the first domain name and each the second domain name, then output probability data and precedence data obtain the attribute data of the first promotion message.In the above-described embodiment, appear at a probability promoted in display data by adding up the first domain name and each second domain name, when can determine to use key word information acquisition promotion message on a search engine, the promotion message of user and the promotion message of rival obtain the probability of displaying simultaneously simultaneously; By obtaining the position relationship that each promotes the first domain name and the second domain name in display data, i.e. the rank order of the first domain name and the second domain name, can determine the power (namely the higher competitive power of rank is stronger) of the competitiveness of user and rival.By the embodiment of the present invention, solve the incomplete problem of relation data between user and the promotion message of rival on the search engine that obtains in prior art, achieve the effect obtaining the relation data between user and the promotion message of rival all sidedly.

Accompanying drawing explanation

The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:

Fig. 1 is the process flow diagram of the acquisition methods of promotion message attribute data according to the embodiment of the present invention;

Fig. 2 is the process flow diagram of the acquisition methods of a kind of optional promotion message attribute data according to the embodiment of the present invention; And

Fig. 3 is the schematic diagram of the acquisition device of promotion message attribute data according to the embodiment of the present invention.

Embodiment

The present invention program is understood better in order to make those skilled in the art person, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is only the embodiment of a part of the present invention, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, should belong to the scope of protection of the invention.

It should be noted that, term " first ", " second " etc. in instructions of the present invention and claims and above-mentioned accompanying drawing are for distinguishing similar object, and need not be used for describing specific order or precedence.Should be appreciated that the data used like this can be exchanged in the appropriate case, so as embodiments of the invention described herein can with except here diagram or describe those except order implement.In addition, term " comprises " and " having " and their any distortion, intention is to cover not exclusive comprising, such as, contain those steps or unit that the process of series of steps or unit, method, system, product or equipment is not necessarily limited to clearly list, but can comprise clearly do not list or for intrinsic other step of these processes, method, product or equipment or unit.

It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.

Fig. 1 is the process flow diagram of the acquisition methods of promotion message attribute data according to the embodiment of the present invention, and as shown in Figure 1, the method comprises following step S102 to step S110:

Step S102, obtains key word information and first domain name of the first promotion message.

Step S104, obtains one or more popularization display datas corresponding with key word information on data system.

Wherein, promote in display data and can comprise with the first promotion message corresponding to the first domain name promoting mark and one or more second promotion message corresponding with the second domain name promoting mark.

Step S106, adds up multiple probability datas of the first domain name and each the second domain name.

Wherein, probability data is used to indicate the first promotion message corresponding to the first domain name and the second promotion message corresponding to the second domain name appears at a probability promoted in display data simultaneously.

Step S108, obtains the precedence data of the first domain name and each the second domain name.

Wherein, precedence data is used to indicate the position relationship that each promotes the first domain name is corresponding in display data the first promotion message second promotion message corresponding with the second domain name.

Step S110, exports each probability data and precedence data, obtains the attribute data of the first promotion message.

The first domain name stated on the invention in embodiment can be the domain name of display in the promotion message (the first namely above-mentioned promotion message) of user, and the second domain name can be the domain name of display in the promotion message (the second namely above-mentioned promotion message) of the rival of user; Data system can be multiple search engine (e.g., Baidu search for, search, 360 search and must search for) set.

State on the invention in embodiment, when the attribute data of the first promotion message searches for associative key for being described in data system, the first promotion message obtains the situation of showing, in this attribute data except comprising above-mentioned probability data and precedence data, can also comprise and show number of times, displaying share, potential displaying number of times, actual displaying number of times, average rank, the average rank in left side and left side displaying rate.

Wherein, show that number of times is used for being described in data system when searching for keyword, the first promotion message is illustrated in the number of times in result of page searching; Show share be obtain promote display data time the first promotion message actual displaying number of times account for the ratio of potential displaying number of times, whether reach expection bandwagon effect for describing the first promotion message; Potential displaying number of times is that the first promotion message obtains the maximum possible number of times shown when obtaining popularization display data; Actual displaying number of times is that the first promotion message obtains the actual frequency of showing when obtaining popularization display data; Average rank is the average rank of the first promotion message when obtaining popularization display data; The average rank in left side is when obtaining popularization display data, appears at the average rank of the first promotion message of search results pages left side of face; Displaying rate in left side is the probability that the first promotion message appears at search results pages left side of face when obtaining popularization display data.

In the above-described embodiments, one or more keyword can be comprised in key word information, the different corresponding same promotion messages of keyword possibility, during as being respectively " women's dress " and " clothes " in key word information, the promotion message got can be the promotion message (e.g., the promotion message of the shopping platform such as Jingdone district or Taobao) of same shopping at network platform.

Further, popularization display data in the above embodiment of the present invention comprises the first promotion message and one or more second promotion message, promote in the Search Results obtained when display data is and uses the keyword in key word information to perform search operation in data system and show one or more search result items (above-mentioned promotion message) promoting mark, the corresponding Search Results of one search operation (can also comprise conventional search result items in this Search Results, namely the search result items not with promoting mark), because the data volume in a Search Results may be excessive, in this Search Results, each search result items can be shown with the form of multiple result of page searching, as, when keyword " women's dress " is searched in Baidu's search, the Search Results with " promoting link " mark (the popularization mark namely in the above embodiment of the present invention) shown in result of page searching is popularization display data.

What needs further illustrated is, when using the keyword in key word information to perform search operation in data system, can once use one or more keyword carry out searching for (quantity of keyword be no more than data system to one search operation use the limit value of keyword quantity).

Particularly, obtain that one or more popularization display datas corresponding with key word information can (this unified interface can connect multiple search engine simultaneously by the unified interface that presets on a search engine, as api interface) send to multiple search engine the inquiry request carrying one or more key word information and realize, search engine will return Query Result according to inquiry request, the one or more popularization display datas namely in above-described embodiment.

Above-mentioned API is Application Programming Interface, i.e. application programming interface.

Further, before sending inquiry request to search engine, user will input all key word information to be checked, but due to search engine for the key word information of one query limited amount system (as, search engine restriction one query operation can only inquire about 20000 keywords), if the key word information of user's input has exceeded the limit value of search engine one query, when generated query request, multiple queries request can be generated, the key word information that user inputs is sent to search engine in batches.By the above embodiment of the present invention, user once can input whole key word information to be checked, without the need to inputting key word information several times, convenient to operation.

According to the above embodiment of the present invention, the multiple probability datas adding up the first domain name and each the second domain name can comprise: add up the first sum of the first domain name promoted in display data and the second sum of each the second domain name; Respectively using each second sum and the ratio of the first sum as multiple probability data.

Particularly, the second promotion message that first promotion message corresponding to the first domain name that what probability data represented is is corresponding with the second domain name obtains the probability shown simultaneously, namely, while the first promotion message that the first domain name is corresponding obtains displaying in popularization display data, the second promotion message corresponding to the second domain name also obtains displaying in this popularization display data.When Statistical Probabilistic Data, because each promotion message only has a domain name, so statistics promotes the first sum of the first domain name in display data, and statistics the second sum of promoting this second domain name in display data obtains total displaying number of times of the second domain name of displaying as with the first domain name simultaneously, and using this second sum with the ratio of the first sum as a probability data, namely the first domain name and this second domain name obtain the probability shown simultaneously, and also namely the first promotion message and the second promotion message obtain the probability shown simultaneously.

In the above-described embodiments, first domain name can be the domain name of the promotion message (the first namely above-mentioned promotion message) of user, second domain name is the domain name of the promotion message (the second namely above-mentioned promotion message) of the rival of user, when so probability data can also represent that use key word information carries out one search operation on a search engine, the promotion message of user and the promotion message of rival obtain the probability of displaying simultaneously.

Pass through the above embodiment of the present invention, by adding up the first domain name and the second domain name is illustrated in a probability promoted in display data simultaneously, namely the promotion message of counting user and the promotion message of rival obtain the probability of displaying simultaneously, the competitive strength of user and rival can be determined, probability data is higher, represents that the competition of user and rival is fiercer.The probability data that the promotion message of user and each rival obtains displaying is simultaneously supplied to user, which rival of customer analysis can be helped to be its main competitor, to help customer analysis competitive environment.

According to the abovementioned embodiments of the present invention, the precedence data obtaining the first domain name and each the second domain name can comprise: read each and promote the first rank value of the first domain name in display data and the second rank value of the second domain name; Judge whether the first rank value of the first domain name is greater than the second rank value of the second domain name; If the first rank value of the first domain name is greater than the second rank value of the second domain name, then determine the rank of rank higher than the first domain name of the second domain name in popularization display data, and record three sum of rank higher than the second domain name of the first domain name; If the first rank value of the first domain name is not more than the second rank value of the second domain name, then determine that the rank promoting the second domain name in display data is not higher than the rank of the first domain name; The ratio of the 3rd sum using the second domain name of record and the first sum promoting display data is as precedence data.

Particularly, when precedence data is for representing that the first promotion message that the first domain name is corresponding and the second promotion message corresponding to the second domain name obtain displaying simultaneously, the rank of the second promotion message higher than the probability of the rank of the first promotion message, the probability that when the second promotion message that the first promotion message that namely the first domain name is corresponding is corresponding with the second domain name obtains displaying simultaneously, the rank of the first promotion message is surmounted by the second promotion message.When obtaining precedence data, read each and promote the first rank value of the first domain name and the second rank value of the second domain name in display data, by the size of the second rank value of the first rank value and the second domain name that judge the first domain name, determine and record to promote in display data rank higher than the 3rd sum of the second domain name of the first domain name, and use the ratio of the 3rd sum of the second domain name of record and the first sum of popularization display data as precedence data, the i.e. probability that surmounted by the second domain name of the rank of the first domain name, also be the probability that the rank of the first promotion message is surmounted by the second promotion message.

Further, rank value (comprising the first above-mentioned rank value and the second rank value) is in the popularization display data in result of page searching, the sequence number of the position that promotion message is shown, and when determining rank value, in turn promotion message is numbered according to the sequence number of result of page searching, and in a result of page searching, the promotion message rank in left side is higher than the rank of the promotion message on right side, as, when keyword " Jingdone district " is searched in Baidu's search, come the promotion message totally two of first search results pages left side of face, wherein, first, left side promotion message is the promotion message in store, Jingdone district, so the rank value of this promotion message is 1, the rank value of second promotion message in left side is 2, come the promotion message totally two of first search results pages right side of face, wherein, the rank value of first promotion message in right side is 3, and the rank value of second promotion message in right side is 4, the rank value so coming first promotion message of second search results pages left side of face is 5.

In the above-described embodiments, precedence data can also represent the probability that the rank of the promotion message (i.e. the first promotion message) of user is surmounted by the rank of the promotion message of rival (i.e. the second promotion message).

Pass through the above embodiment of the present invention, when obtaining displaying by obtaining the first domain name and the second domain name simultaneously, the probability (precedence data namely in above-described embodiment) that the rank of the first domain name is surmounted by the second domain name, namely in same popularization display data, the outcross probability (precedence data namely in above-described embodiment) that the rank of the promotion message of user is surmounted by the rank of the promotion message of rival, the rival of competitiveness higher than user can be determined, precedence data is higher, represent that the competitiveness of rival is stronger, user can according to the difference of the competitiveness of each rival, determine which rival is the rival more needing to pay close attention to, and formulate corresponding competitive strategy, reach the object improving the competitive power of user self with less popularization cost and time cost.

Further, determining the rank of rank higher than the first domain name of the second domain name in popularization display data, and after recording the 3rd sum of rank higher than the second domain name of the first domain name, acquisition methods can also comprise: obtain rank higher than the second promotion message corresponding to the second domain name of the first domain name; The second promotion message got is saved to the attribute data of the first promotion message; After the rank of the rank determining to promote the second domain name in display data not higher than the first domain name, acquisition methods can also comprise: obtain rank lower than the second promotion message corresponding to the second domain name of the first domain name; The second promotion message got is saved to the attribute data of the first promotion message.

Particularly, in the rank determining to promote the second domain name in display data higher than the rank of the first domain name and after recording the 3rd sum of rank higher than the second domain name of the first domain name, obtain rank higher than the second promotion message corresponding to the second domain name of the first domain name, and this second promotion message is saved to the attribute data of the first promotion message; After the rank of the rank determining to promote the second domain name in display data not higher than the first domain name, obtain rank lower than the second promotion message corresponding to the second domain name of the first domain name, and this second promotion message is saved in the attribute data of the first promotion message.

Wherein, the second promotion message of preservation comprises all the elements being illustrated in the second promotion message promoted in display data, as word, picture or link etc.

By the above embodiment of the present invention, the content obtaining the second promotion message can help user determine the competitiveness of rival higher than/lower than the reason of user, and carry out the content of the promotion message of optimizing user according to the content of the promotion message of rival.

According to the above embodiment of the present invention, acquisition methods can also comprise: the aggregate value of adding up the first rank value of the first domain name; Using the aggregate value of the first rank value with promote the ratio of the first sum of display data as the average rank of the first promotion message.

Particularly, using each the first rank value of the first domain name and as the rank summation of the first promotion message, and using the average rank of the ratio of total displaying number of times (the first sum of the popularization display data namely in above-described embodiment) of the rank summation of the first promotion message and the first promotion message as the first promotion message.

Such as, if total displaying number of times of the first promotion message is four times, first rank value of the first promotion message during each displaying is respectively first place, second place, third and second place, so the aggregate value of the first rank value is 1+2+3+2=8, the average rank of the first promotion message is 8/4=2, and namely average rank is second place.

By the above embodiment of the present invention, the average rank of adding up the first promotion message can reflect the promotion effect of the first promotion message intuitively, and average rank is higher, and the promotion effect of the first promotion message is better.

In the above embodiment of the present invention, the average rank in left side and the left side displaying rate of the first promotion message in the attribute data of the first promotion message, can also be comprised.

Particularly, when using key word information to inquire about each popularization display data from data system (as search engine), to add up on the left of the Query Result page that the first promotion message appears at search engine (as, when using Baidu's search keyword, on the left of the page area shown immediately below search box and the Query Result page) the 3rd rank value and left side show number of times, and the aggregate value of the 3rd rank value and left side are shown the ratio of number of times as left side average rank, left side is shown the ratio of total displaying number of times (the first sum of the popularization display data namely in above-described embodiment) of the first promotion message in number of times and above-described embodiment is as left side displaying rate.

Pass through the above embodiment of the present invention, by the average rank in left side of adding up the first promotion message and left side displaying rate, further reflection first promotion message promotion effect in a search engine, the average rank in left side is higher, and the promotion effect of the first promotion message is better; Displaying rate in left side is higher, and the promotion effect of the first promotion message is better.

Further, the displaying share of the first promotion message, potential displaying number of times can also be comprised in the attribute data of the first promotion message and actually show number of times.

Particularly, actual the first sum (i.e. total displaying number of times of the first promotion message) showing the popularization display data in number of times and the above embodiment of the present invention; Namely potential displaying number of times promotes according to history the maximum estimated value that display data estimates the displaying number of times of the first promotion message obtained, this maximum estimated value can promote display data by the history obtaining same time point in former years, as, the time of this data query system is on Dec 3rd, 2014, so can being obtained from and playing the history of stopping on Dec 2nd, 2014 on Dec 3rd, 2013 and promote display data, promoting the potential displaying number of times in Growth Rate Calculation on Dec 3rd, 2014 of display data by calculating history; Using the ratio of the actual displaying number of times in this embodiment and potential displaying number of times as showing share.

Pass through the above embodiment of the present invention, whether the displaying share of adding up the first promotion message can help the effect of publicity of the change of the competitiveness of customer analysis first promotion message and the first promotion message better than the history promotion message in history popularization data, and according to showing that share optimizes the content of the first promotion message, if show, share is lower, then represent that the competitive power of the first promotion message is lower, the history promotion message effect in the former years of ratio is poorer, now Water demand causes the reason that displaying share is low, to optimize the content of promotion message; If show, share is higher, represents that the competitiveness of the first promotion message is better.

Fig. 2 is the process flow diagram of the acquisition methods of a kind of optional promotion message attribute data according to the embodiment of the present invention, and as shown in Figure 2, this acquisition methods can comprise:

Step S202, obtains target keyword.

Wherein, the key word information in target keyword and above-described embodiment.

Step S204, by unified interface, sends the promotion message inquiry request comprising target keyword to plural search engine.

Wherein, the data system in search engine and above-described embodiment.

Step S206, receives the Query Result that search engine returns according to promotion message inquiry request.

Wherein, Query Result comprises promotion message rank, promotion message domain name, the displaying number of times of promotion message and the content of promotion message, and the promotion message in Query Result comprises first promotion message of user and second promotion message of rival.

In this embodiment, the popularization display data in Query Result and above-described embodiment.

Step S208, the displaying number of times of statistics promotion message rank, promotion message domain name and promotion message, obtains the attribute data of first promotion message of user.

Wherein, attribute data comprises the displaying number of times (the popularization display data namely in above-described embodiment first sum) of the first promotion message, the displaying number of times (the second domain name namely in above-described embodiment second total) of the second promotion message, the potential displaying number of times of the first promotion message, the displaying share of the first promotion message, the rank of the first promotion message by the co-occurrence rate (probability data namely in above-described embodiment) of up-crossing rate (precedence data namely in above-described embodiment) and the first promotion message and the second promotion message.

Step S210, according to the attribute data of first promotion message of user, for user provides popularization Optimizing Suggestions.

Pass through the above embodiment of the present invention, utilize the rank of the first promotion message and the second promotion message got by the content of up-crossing rate, co-occurrence rate and the second promotion message, for user provides popularization Optimizing Suggestions, can for helping its competitive environment of customer analysis and optimizing promotion message.

It should be noted that, can perform in the computer system of such as one group of computer executable instructions in the step shown in the process flow diagram of accompanying drawing, and, although show logical order in flow charts, but in some cases, can be different from the step shown or described by order execution herein.

Fig. 3 is the schematic diagram of the acquisition device of promotion message attribute data according to the embodiment of the present invention, and as shown in Figure 3, this acquisition device can comprise: the first acquisition module 10, for obtaining key word information and first domain name of the first promotion message; Second acquisition module 30, for obtaining one or more popularization display datas corresponding with key word information on data system, wherein, promoting display data comprises with the first promotion message corresponding to the first domain name promoting mark and one or more second promotion message corresponding with the second domain name promoting mark; First statistical module 50, for adding up the probability data of the first domain name and each the second domain name, wherein, probability data is used to indicate the first promotion message corresponding to the first domain name and the second promotion message corresponding to the second domain name appears at a probability promoted in display data simultaneously; 3rd acquisition module 70, for obtaining the precedence data of the first domain name and each the second domain name, wherein, precedence data is used to indicate the position relationship that each promotes the first domain name is corresponding in display data the first promotion message second promotion message corresponding with the second domain name; Output module 90, for exporting each probability data and precedence data, obtains the attribute data of the first promotion message.

According to the above embodiment of the present invention, the first statistical module can comprise: statistics submodule, total with second of each the second domain name for the first sum adding up the first domain name promoted in display data; First determination module, for determine respectively using the second sum and the ratio of the first sum as multiple probability data.

According to the abovementioned embodiments of the present invention, the 3rd acquisition module can comprise: read module, promotes the first rank value of the first domain name and the second rank value of the second domain name in display data for reading each; Judge module, for judging whether the first rank value of the first domain name is greater than the second rank value of the second domain name; Second determination module, for when the first rank value of the first domain name is greater than the second rank value of the second domain name, determine the rank of rank higher than the first domain name of the second domain name in popularization display data, and record three sum of rank higher than the second domain name of the first domain name; 3rd determination module, for when the first rank value of the first domain name is not more than the second rank value of the second domain name, determines that the rank promoting the second domain name in display data is not higher than the rank of the first domain name; 4th determination module, for determining that the ratio of the first sum using the 3rd sum of the second domain name recorded and promote display data is as precedence data.

Further, acquisition device can also comprise: the 4th acquisition module, for determining the rank of rank higher than the first domain name of the second domain name in popularization display data, and after recording the 3rd sum of rank higher than the second domain name of the first domain name, obtain rank higher than the second promotion message corresponding to the second domain name of the first domain name; First preserves module, for the get second promotion message being saved to the attribute data of the first promotion message; Acquisition device can also comprise: the 5th acquisition module, for after the rank of the rank determining to promote the second domain name in display data not higher than the first domain name, obtains rank lower than the second promotion message corresponding to the second domain name of the first domain name; Second preserves module, for the get second promotion message being saved to the attribute data of the first promotion message.

According to the above embodiment of the present invention, acquisition device can also comprise: the second statistical module, for adding up the aggregate value of the first rank value of the first domain name; 5th determination module, for determine using the aggregate value of the first rank value with promote the ratio of the first sum of display data as the average rank of the first promotion message.

The modules provided in the present embodiment is identical with the using method that the corresponding step of embodiment of the method provides, application scenarios also can be identical.It is noted, of course, that the scheme that above-mentioned module relates to can be not limited to content in above-described embodiment and scene, and above-mentioned module may operate in terminal or mobile terminal, can pass through software or hardware implementing.

As can be seen from the above description, present invention achieves following technique effect:

Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.

The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.

Claims

1. an acquisition methods for promotion message attribute data, is characterized in that, comprising:

Obtain key word information and first domain name of the first promotion message;

Obtain one or more popularization display datas corresponding with described key word information on data system, wherein, described popularization display data comprises with described first promotion message corresponding to described first domain name promoting mark and one or more second promotion message corresponding with the second domain name of described popularization mark;

Add up multiple probability datas of described first domain name and the second domain name described in each, wherein, described probability data is used to indicate described first promotion message corresponding to described first domain name and described second promotion message corresponding to described second domain name and appears at probability in a described popularization display data simultaneously;

Obtain the precedence data of described first domain name and the second domain name described in each, wherein, described precedence data is used to indicate the position relationship promoting described first promotion message corresponding to the first domain name described in display data described second promotion message corresponding with described second domain name described in each;

Export probability data described in each and described precedence data, obtain the attribute data of described first promotion message.

2. acquisition methods according to claim 1, is characterized in that, adds up described first domain name and described in each, multiple probability datas of the second domain name comprise:

Add up the first sum of described first domain name in described popularization display data and the second sum of the second domain name described in each;

Respectively using the second sum and the ratio of described first sum described in each as described multiple probability data.

3. acquisition methods according to claim 1, is characterized in that, obtains described first domain name and described in each, precedence data of the second domain name comprises:

Read the second rank value of the first rank value and described second domain name promoting the first domain name described in display data described in each;

Judge whether the first rank value of described first domain name is greater than the second rank value of described second domain name;

If the first rank value of described first domain name is greater than the second rank value of described second domain name, then determine the rank of the rank of the second domain name described in described popularization display data higher than described first domain name, and record three sum of rank higher than described second domain name of described first domain name;

If the first rank value of described first domain name is not more than the second rank value of described second domain name, then determine that the rank of the second domain name described in described popularization display data is not higher than the rank of described first domain name;

Use the ratio of the 3rd sum of described second domain name of record and the first sum of described popularization display data as described precedence data.

4. acquisition methods according to claim 3, is characterized in that,

Determining the rank of the rank of the second domain name described in described popularization display data higher than described first domain name, and after recording the 3rd sum of rank higher than described second domain name of described first domain name, described acquisition methods also comprises: obtain rank higher than described second promotion message corresponding to described second domain name of described first domain name; Described second promotion message got is saved to the attribute data of described first promotion message;

After determining the rank of the rank of the second domain name described in described popularization display data not higher than described first domain name, described acquisition methods also comprises:

Obtain rank lower than described second promotion message corresponding to described second domain name of described first domain name;

Described second promotion message got is saved to the attribute data of described first promotion message.

5. acquisition methods according to claim 3, is characterized in that, described acquisition methods also comprises:

Add up the aggregate value of the first rank value of described first domain name;

Using the average rank of the ratio of the first sum of the aggregate value of described first rank value and described popularization display data as described first promotion message.

6. an acquisition device for promotion message attribute data, is characterized in that, comprising:

First acquisition module, for obtaining key word information and first domain name of the first promotion message;

Second acquisition module, for obtaining one or more popularization display datas corresponding with described key word information on data system, wherein, described popularization display data comprises with described first promotion message corresponding to described first domain name promoting mark and one or more second promotion message corresponding with the second domain name of described popularization mark;

First statistical module, for adding up multiple probability datas of described first domain name and the second domain name described in each, wherein, described probability data is used to indicate described first promotion message corresponding to described first domain name and described second promotion message corresponding to described second domain name and appears at probability in a described popularization display data simultaneously;

3rd acquisition module, for obtaining the precedence data of described first domain name and the second domain name described in each, wherein, described precedence data is used to indicate the position relationship promoting described first promotion message corresponding to the first domain name described in display data described second promotion message corresponding with described second domain name described in each;

Output module, for exporting probability data described in each and described precedence data, obtains the attribute data of described first promotion message.

7. acquisition device according to claim 6, is characterized in that, described first statistical module comprises:

Statistics submodule, total with second of the second domain name described in each for the first sum adding up described first domain name in described popularization display data;

First determination module, for determine respectively using described second sum and the ratio of described first sum as described multiple probability data.

8. acquisition device according to claim 6, is characterized in that, described 3rd acquisition module comprises:

Read module, for reading the second rank value of the first rank value and described second domain name promoting the first domain name described in display data described in each;

Judge module, for judging whether the first rank value of described first domain name is greater than the second rank value of described second domain name;

Second determination module, for when the first rank value of described first domain name is greater than the second rank value of described second domain name, determine the rank of the rank of the second domain name described in described popularization display data higher than described first domain name, and record three sum of rank higher than described second domain name of described first domain name;

3rd determination module, for when the first rank value of described first domain name is not more than the second rank value of described second domain name, determines that the rank of the second domain name described in described popularization display data is not higher than the rank of described first domain name;

4th determination module, uses the ratio of the 3rd sum of described second domain name recorded and the first sum of described popularization display data as described precedence data for determining.

9. acquisition device according to claim 8, is characterized in that, described acquisition device also comprises:

4th acquisition module, for determining the rank of the rank of the second domain name described in described popularization display data higher than described first domain name, and after recording the 3rd sum of rank higher than described second domain name of described first domain name, obtain rank higher than described second promotion message corresponding to described second domain name of described first domain name; First preserves module, for described second promotion message got being saved to the attribute data of described first promotion message;

Described acquisition device also comprises:

5th acquisition module, for after determining the rank of the rank of the second domain name described in described popularization display data not higher than described first domain name, obtains rank lower than described second promotion message corresponding to described second domain name of described first domain name;

Second preserves module, for described second promotion message got being saved to the attribute data of described first promotion message.

10. acquisition device according to claim 8, is characterized in that, described acquisition device also comprises:

Second statistical module, for adding up the aggregate value of the first rank value of described first domain name;

5th determination module, for determining the average rank of the ratio of the first sum of the aggregate value of described first rank value and described popularization display data as described first promotion message.