KR101596370B1 - Ad delivery method and system for based on users' queries - Google Patents

Abstract

An advertisement providing server for receiving a search word from the search server, extracting a related search word from a search result obtained from the search word, and extracting a region of interest of the user by weight calculation; And a terminal connected to the search server and the advertisement providing server through a network to perform search from the search server and receive advertisement for a user interest area from the advertisement providing server.

Description

[0001] Ad delivery method and system based on user query [0002]

The present invention relates to a method and system for transmitting an advertisement based on a user query, and more particularly, to a method and system for transmitting an advertisement based on a user query based on a user's query, .

Currently, the Internet does not mean that the computer and the computer are connected to each other. Instead, it plays a role as a new media that enables real-time communication between a company, an individual, an individual and an individual. As a result, .

Generally, in the conventional Internet keyword advertisement, a user who uses a medium searches for desired information by inputting a keyword formed by a specific keyword and a combination into a search window, and then, based on the medium or keyword network center, And to advertise by exposing its site to a higher or lower ranking.

However, in this method, when the user does not find a desired result on the screen as a result of the keyword search, the user has to go through the process of re-inputting the new keyword into the search window.

Korean Patent Laid-Open No. 10-2009-0101869 relates to a method of advertising a keyword using a digital content-related meta information and a related system. The keyword information includes a keyword advertisement However, there is a problem that the user can not directly search for the advertisement.

In order to solve these problems, the present invention proposes a user query-based advertisement transmission system in which a user searches a query word and a related query word to transmit the advertisement of the highest interest to the user.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement corresponding to a field of interest of a user based on a user's search term.

It is an object of the present invention to provide a user-tailored advertisement by providing an advertisement corresponding to a field of interest of a user.

The purpose of this study is to improve the efficiency of advertisement and to increase the advertisement sales by providing customized advertisement.

A search server for inputting a search word through a search engine; a search server for receiving a search word from the search server, extracting a related search word from search results retrieved from the search word, A search server for searching for a region of interest of a user, a search server for searching for a region of interest of a user, a search server for searching for a region of interest of a user from the search server, . ≪ / RTI >

The advertisement providing server includes a search word receiving unit for receiving the input search word, an associated search word extracting unit for extracting a related search word related to a search word among information output based on the search word, a search word calculating unit for calculating a weight for the search word and the related search word A keyword storing module for storing the search word and the related search words, the weight searcher, the interest search module for matching the stored search word and the related search words with the advertisement DB, and the advertisement providing module for providing the matched advertisement DB .

The related search term extraction unit may include extracting information displayed at least twice among the information output based on the search term.

The related search term extraction unit may include receiving a search term selected by the user among the related search term.

The weight calculation unit may include assigning the weight of the search term to a higher value than the related search term.

The keyword storage module may store the calculated search word and related search words and may be stored for a set time.

The keyword storage module may be stored according to a user.

The ROI extraction module may include extracting at least one of the stored search terms and related search terms from a higher order of weight.

A method for transmitting a search query based on a user query includes the steps of inputting a search word to a search engine, receiving the input search word, extracting a related search word based on a search result displayed on the search engine, Storing the keyword and the related search word; extracting a keyword in a descending order of weight; matching the extracted keyword with an advertisement database; And providing the matched advertisement.

The step of inputting a search word to the search engine may include any one of Google, Yahoo, Naver, and Daum.

The extracting of the related search term may include extracting information displayed at least twice among the information output based on the search term.

The step of calculating each of the weights may include assigning a weight of the search term to a higher value than the related search word.

The step of storing the search term and the related search term may include storing the search term for a set time.

The step of extracting the keyword may include extracting at least one of the stored search terms and related search terms from the order of the highest weight.

The step of matching the extracted keyword with the advertisement database may include matching the subordinate keyword and the advertisement database when there is no advertisement database matching the priority keyword.

The user search query based advertisement transmission system according to the embodiment of the present invention can extract relevant search terms based on a search word to be searched through the user search server to recognize a field of interest by the user.

It is possible to provide an advertisement of a user's interest by recognizing a field of interest by a user through a search word and a related search word.

By providing highly interesting advertisements, it is possible to increase the sales of the advertisement and increase the efficiency of the advertisement.

1 is a schematic diagram illustrating a user query-based advertisement transmission system according to an embodiment of the present invention.
2 is a diagram illustrating a user's input of a query in a user query-based advertisement transmission system according to an embodiment of the present invention.
3 is a diagram schematically illustrating an advertisement providing server of a user query-based advertisement transmission system according to an embodiment of the present invention.
4 is a flowchart illustrating a method of transmitting a user query-based advertisement according to an exemplary embodiment of the present invention.

Hereinafter, a user search query based advertisement transmission system according to the present invention will be described in detail with reference to the accompanying drawings. The structure and operation of the present invention shown in the drawings and described by the drawings are described as at least one embodiment, and the technical ideas and the core structure and operation of the present invention are not limited thereby.

Although the terms used in the present invention have been selected in consideration of the functions of the present invention, it is possible to use general terms that are currently widely used, but this may vary depending on the intention or custom of a person skilled in the art or the emergence of new technology. Also, in certain cases, there may be a term selected arbitrarily by the applicant, in which case the meaning thereof will be described in detail in the description of the corresponding invention. Therefore, it is to be understood that the term used in the present invention should be defined based on the meaning of the term rather than the name of the term, and on the contents of the present invention throughout.

The suffix "module" for a component used in the following description is merely given in consideration of the ease of making this specification, and the "module" means a set of instructions executable on a computer, can do.

The present invention provides a system for transmitting an advertisement based on a user query, the system comprising: a search word receiving unit for receiving a search word to be input in a search word input window of a search engine; a related query for extracting a related search word related to the search word from the search result A weight calculation unit for performing a calculation for assigning different weights to the received query and the extracted related query, a keyword storage module for storing the calculated weight for each query, a keyword having a highest weight based on the stored queries, And extracts the corresponding advertisement from the advertisement DB, and an advertisement transmission module for providing the extracted advertisement.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram schematically showing an advertisement transmission system based on a user query according to an embodiment of the present invention. FIG. 2 is a flow chart illustrating a method for inputting a search word and extracting a search term, Which will be described with reference to the accompanying drawings.

1, a user query based advertisement transmission system 100 according to the present invention communicates with a search server 20, an advertisement providing server 30 and a terminal 40 via a network 10, And relays the advertisement providing server 30, which is an advertisement producer, and the terminal 40, which is an advertisement consumer.

The network 10 may be composed of a backbone network and an access network. The backbone network may be composed of one or a plurality of integrated networks of X.25 network, Frame Relay network, ATM network, MPLS (Multi Protocol Label Switching) network and GMPLS (Generalized Multi Protocol Label Switching) network. The subscriber network may be a fiber to the home (FTTH), an asymmetric digital subscriber line (ADSL), a cable network, a wireless LAN (IEEE 802.11b, IEEE 802.11a, IEEE 802.11g, IEEE 802.11n), WIBro (Wireless Broadband) HSDPA (High Speed Downlink Packet Access), LTE (Long Term Evolution) and LTE-A (Long Term Evolution-Advanced). In some embodiments, the network 10 may be an Internet network and may be a mobile communication network.

The search server 20 refers to various search sites that exist on the Internet. The search server 20 communicates with the terminal 40 through the network 10 and sends / receives the information through a web browser.

The advertisement providing server 30 can drive a homepage site of an enterprise, an internet shopping mall site, or the like, and can provide advertisements on a search engine. Also, the terminal 40 communicates with the terminal 40 through the network 10 and sends / receives the information through a web browser.

The terminal 40 may be a personal computer system such as a desktop, laptop, tablet or handheld computer. In addition, it may be a mobile terminal such as a mobile phone, a smart phone, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player) and a navigation device, or may be a fixed type home appliance such as a digital TV.

Using the above-described system, the Internet user accesses the search server 20 through the terminal 40, inputs an arbitrary search word into the search window for acquiring necessary information as shown in FIG. 2, The search unit 20 searches the result of the input search word and outputs the search result. At this time, the search server 20 transmits the search term to the advertisement providing server 30 in the search process. Also, the related search term retrieved by the search term is output to the search server 20, and the advertisement providing server 30 extracts the output related search terms. The received search word and the extracted related search word may be weighted to determine at least one or more search terms having a high degree of relevance, and the advertisement may be provided accordingly.

3 is a block diagram illustrating an advertisement providing server of a user query-based advertisement transmission system according to an embodiment of the present invention.

3, the user query-based advertisement transmission system includes a query receiving unit 310, an associated query extracting unit 320, a weight calculating unit 330, a query storage module 340, a ROI extraction module 350, (360) and an advertisement provision module (370).

The search word receiving unit 310 may receive a search word that the user searches through the search server 20. [ The search word is input through the terminal 40, and the input search word is received by a search word receiving unit in the search server. The search server 20 may be any one of search engines that a user can search, such as Google, YaHoo, Naver, and Daum.

The related search term extraction unit 320 may extract related search terms related to the search term from the information searched through the search term input through the search engine.

At this time, the related search term extraction may be a recommendation term displayed in the related search term window 220 (220), or may be various websites, blogs, and articles displayed in the search result window 230. At the time of extracting the related search term through the search result window 230, words to be displayed at least twice can be combined and extracted. However, since the related query extraction through the search result window 230 may require a large amount of calculation, the related query extraction through the related query window 220 is more preferable.

The related search term extraction method through the associated search term window 220 may be a search term that is output when a search term is input, and is provided by a search engine. Therefore, the recommendation word may have a different result for each search engine. For example, if the user inputs the word "oral ", the extraction of the related query word through the related search word window 220 may be performed in a similar manner as in the case of " female shoes "," male shoes ", " Quot; shoe ", " shoe shoe ", " shoe shoe ", " "Shoe repair" and "verbal gift coupon" may be displayed as a recommendation search word, and all of the recommendation search words may be extracted as related search words.

 The related search term extraction method through the search result window 230 may be a combination of words displayed at least two times on the screen in which the searched information is displayed in the search result window 230. However, A search word can be extracted. For example, when a user searches for a "shoe" in a search engine, the information in the search results window retrieved by the verse is associated with the verb, such as "male shoe," "female shoe," "shoe polish," " "Can be searched. In this case, if the information displayed at least two times among the searched information is "male shoes", "female shoes", "bitumen" and "shoes insole" The "male slipper", "female slipper", "shoe shoe", and "shoe insole" may be highly related to the search word, so the information displayed twice or more is extracted by the related search term. However, "used" is displayed once and can not be related to "oral".

When the user selects one of the related search terms, the related search term extraction unit 320 may extract the related search term.

The weight computing unit 330 differentially assigns a weighting score to the search word received by the search word receiving unit 310 and the related search word extracted by the related search word extracting unit 320, Can be performed. For example, when the search word received by the search word receiving unit 310 is an oral word, a weight of 2 is given to the oral word. One point is assigned to the related search word extracted by the related search term extraction unit 320, and two points are given to the related search term selected by the user among the extracted related search terms. In this way, it is possible to extract the range of search terms closest to the user's search term.

The keyword storage module 340 stores the provided search word information by calculating a weight value in the weight calculation unit 330. The weight values are calculated and the provided keyword information is accumulated and stored so that weights are calculated and a sample of the provided keyword information is additionally collected to accurately determine keywords related to the user's search term based on a lot of information. The weighted keywords stored in the keyword storage module 340 may be stored separately for each user. If it is not stored separately for each user, the user may not be able to grasp the information about the field of interest accurately. The weighted keywords stored in the keyword storage module 340 may be stored in a similar group and may be stored separately. The keyword storage module 340 may set a storage period. For example, if the storage period of the keyword storage module 340 is one week, the search word stored in the keyword storage module 340 that has passed a week is deleted. This is because the user's interest may vary from moment to moment. The storage period of the keyword storage module 340 can be set by the administrator, and the range of the period is not limited.

 The ROI extracting module 350 can select a keyword having a high sum of weights among the weighted keywords stored in the keyword storing module 340. [ At least one of the keywords having the highest sum of the weights may be selected from the keywords having the highest weight based on the sum of the weights. At this time, the advertisement matching the selected keyword may be matched in the advertisement DB 360, and the information of the matched advertisement may be received.

The advertisement DB 360 stores a database of advertisements provided by the advertiser or the advertiser. The database for the advertisement may include any one of text, image, moving picture, URL, and sound for advertisement. In addition, the advertisement stored in the advertisement DB 360 may include at least one field.

The advertisement providing module 370 may provide the advertisement matched with the advertisement DB 360 in the ROI extracting module 350. [ The provision of the advertisement may be provided directly to the user's terminal or may be provided to another device for other processing steps of the advertisement.

A method for transmitting a search query based on a user query includes the steps of inputting a search word to a search engine, receiving the input search word, extracting a related search word based on a search result displayed on the search engine, Storing the keyword and the related search word; extracting a keyword in a descending order of weight; matching the extracted keyword with an advertisement database; And providing the matched advertisement to the user.

Hereinafter, a user query-based advertisement transmission method will be described based on the configuration of a user query-based advertisement transmission system according to the present invention.

4 is a flowchart illustrating a method of transmitting an advertisement based on a user query according to the present invention.

Referring to FIG. 4, first, a user inputs a search term of interest through a search server (S100).

The search term is searched through a terminal and the search server may be any one of search engines that a user can search such as Google, YaHoo, Naver, and Daum.

 Next, the advertisement providing server receives the search word (S110).

A user searches for a search word on a network through a terminal, and the network can be composed of a backbone network and an access network. The backbone network may be composed of one or a plurality of integrated networks of X.25 network, Frame Relay network, ATM network, MPLS (Multi Protocol Label Switching) network and GMPLS (Generalized Multi Protocol Label Switching) network. The subscriber network may be a fiber to the home (FTTH), an asymmetric digital subscriber line (ADSL), a cable network, a wireless LAN (IEEE 802.11b, IEEE 802.11a, IEEE 802.11g, IEEE 802.11n), WIBro (Wireless Broadband) HSDPA (High Speed Downlink Packet Access), LTE (Long Term Evolution) and LTE-A (Long Term Evolution-Advanced). In some embodiments, the network 10 may be an Internet network and may be a mobile communication network.

The search server may be any one of search engines that a user can search, such as Google, Yahoo, Naver, and Daum. The search term may include not only one word but also a sentence, and when the search term is a sentence, words included in the sentence can be received. For example, if the search term you searched for is "Do bubbles make soap?"Quot;, the advertisement providing server can receive "soap bubbles" and "soap ".

Next, the user is provided with information related to the search term from the search server and extracts information related to the provided search term from the related search term (S120). As a method of extracting the related search term, a recommendation term or an associated term search term retrieved by a search engine may be extracted by a related term.

Alternatively, information displayed at least two or more times among various web sites, blogs, and news among the search results searched for by a search word can be extracted as a related search word. This is because the amount of information once displayed is large, It can be a search term that is not associated with a search term, so it is for filtering. In addition, if there is an associated search keyword selected by the user among the provided related search terms, the related search term selected by the user can be extracted.

Next, in step S130, a weight is calculated for the search term and related search term transmitted in steps S110 and S120.

In the case of the search word received in step S110, which is determined to be highly relevant among the search word received in step S110 and the related search word extracted in step S120, a higher weight value than the related query extracted in step S120 (Arithmetic operation). Also, when the user selects any one of the related search terms, it also gives a higher weight to the related search term. For example, a user may search for a "verbal" and related queries may be extracted as "male verbal ",& In the case of "male shoes", "female shoes", and "shoe polish", which are extracted but not selected, a weight of 2 points is given to the "oral" searched by the user and the " A weight is given. This is for judging a search word having a high degree of interest of the user among the fields searched by the user, and the score for giving the weight can be arbitrarily set by the administrator.

Next, in step S130, the weighted search terms and related search terms are stored (S140).

The weighted search terms and related search terms may be stored separately for each user. If the data is not stored separately for each user, it is difficult for the user to grasp the information about the field of interest. The search terms and related search words for which the weights are calculated may be stored in a similar group group or may be stored separately, but the present invention is not limited thereto. In addition, the storage period of the search term and related search words for which the weight is calculated can be set. For example, if the storage period is set to one week, the stored search term and related search terms past a week are deleted. This is because the user's interest may vary from moment to moment. The storage period of the search term and related search words for which the weights are calculated can be set by the administrator, and the range of the duration is not limited. Hereinafter, the stored search terms and related search terms are referred to as keywords.

Next, at least one or more keywords of interest regions corresponding to the current user are extracted in descending order of weights (S150).

The order of the keywords having a high weight corresponds to the search term of the user's favorite field. For example, if the first keyword is "oral insole" and the second keyword is "pitch height insole ", then the user may be the area of most interest.

Next, matching between the extracted keyword and the advertisement database is performed (S160).

At this time, the information about the advertisement is stored in advance in the advertisement DB. In step S150, the extracted advertisement matching the user's interest area is extracted by matching the extracted highest weighted keyword with the previously stored advertisement DB. When matching the keyword with the previously stored advertisement DB, the keyword having the second highest weight can be matched when there is no corresponding advertisement. At this time, the advertisement DB may include fields related to at least one advertisement. The extracted high-weight keywords can be matched with the fields related to the advertisements included in the pre-stored advertisement DB to select advertisements having high or high similarity. The pre-stored advertisement DB may include any one of text, image, moving picture, URL, and sound for advertisement.

Finally, the advertisement selected in the step S160 is provided (S170).

The step of providing the advertisement (S170) may be provided to the user or the apparatus for processing the advertisement selected in the step S160. At this time, the selected advertisement may include any one of text, image, moving picture, URL, and sound.

10: Network
20: Search Server
30: Ad serving server
40:
210: Search box
220: Related query window
230: Search Results window
310:
320: Related query extracting unit
330: weight computing unit
340: Keyword storage module
350: ROI extraction module
360: Advertising DB
370: Ad serving module

Claims (15)

A search server capable of inputting a search word through a search engine;
An advertisement providing server for receiving a search word from the search server, extracting a related search word from a search result retrieved from the search word, and extracting a region of interest of the user by weight calculation; And
And a terminal connected to the search server and the advertisement providing server on a network to perform search from the search server and receive advertisements for a user interest area from the advertisement providing server,
The advertisement providing server,
A search word receiver for receiving the input search word;
A related query extracting unit for extracting a related query related to a search term among the information output based on the search term;
A weight computing unit for computing a weight for the keyword and the related keyword;
A keyword storage module for storing the search word having the weighted value and the related search word;
An interest region extraction module for matching the stored search term and related search terms with an advertisement DB; And
And an advertisement providing module for providing the matched advertisement DB,
The related-
The related search term is information displayed at least twice among a recommended search term output when a search term is input or information output based on the search term,
The weight computing unit may include:
And assigning a higher weight to a related search term selected by a user out of the search term and the related search term,
Wherein the ROI extraction module comprises:
And extracting at least one of the stored search terms and related search terms from a higher order of weight.
delete delete delete delete In claim 1,
The keyword storage module includes:
And storing the calculated search term and the related search term, and storing the calculated search term and related search term for a predetermined time.
In claim 6,
The keyword storage module includes:
Wherein the user data is stored according to a user.
delete Inputting a search word into a search engine;
Receiving the input search word;
Extracting a related search term based on a search result displayed on a search engine;
Computing respective weights for the search term and the related search term;
Storing the search term and the related search term for which the weight is calculated;
Extracting keywords in descending order of weight;
Matching the extracted keyword with an advertisement database; And
And providing the matched advertisement,
The step of extracting the related query includes:
The related search term is information displayed at least twice among a recommended search term output when a search term is input or information output based on the search term,
Wherein the step of calculating each of the weights comprises:
And assigning a higher weight to a related search term selected by a user out of the search term and the related search term,
The step of extracting the keyword includes:
And extracting at least one of the stored search terms and related search terms from a higher order of weight.
In claim 9,
Wherein the step of inputting a search word to the search engine comprises:
Wherein the search engine includes one of Google, Yahoo, Naver, and Daum.
delete delete In claim 9,
Wherein the storing the search term and the related search term comprises:
And storing the user query term for a preset time period.
delete In claim 9,
Wherein the step of matching the extracted keyword with the advertisement database comprises:
And matching the subordinate keyword with the advertisement database when the advertisement database matching the prior keyword does not exist.

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