CN103731692B - Method and system for playing SDM data - Google Patents

Method and system for playing SDM data Download PDF

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Publication number
CN103731692B
CN103731692B CN201210392564.5A CN201210392564A CN103731692B CN 103731692 B CN103731692 B CN 103731692B CN 201210392564 A CN201210392564 A CN 201210392564A CN 103731692 B CN103731692 B CN 103731692B
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chip data
configuration device
bumper advertisements
request
data configuration
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CN103731692A (en
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林楠
魏丽华
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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Abstract

The invention discloses a method and system for playing SDM data. A media player plays according to a play list provided by a video webpage; when pre-movie adverts in the play list are played, an obtaining request is sent to an SDM data configuration device corresponding to the pre-movie adverts; the SDM data are configured after the SDM data configuration device receives the obtaining request, the configured SDM data are sent to the media player, and the media player plays the SDM data. Processing burden of the media player can be obviously lightened, and play speed and play performance are improved, so that the problems that processing burden is heavy, play speed is low and play performance is poor when a media player in the prior art plays the SDM data are solved, and the problems that in the prior art, safety risks of an advertisement container are caused, parameters are prone to faulting and the SDM data can not be obtained due to the fact that open AS codes are configured in the media player can be avoided.

Description

The player method and system of chip data
Technical field
The application is related to video playback field, in particular it relates to the player method and system of a kind of chip data, media are broadcast Put device, chip data configuration device.
Background technology
At present, various video ads would generally be broadcasted in video website, and loads play on the media player wide Announcement is referred to as video bumper advertisements.Video bumper advertisements are typically stored as the video file of jpg, png, swf, flv form, so Video file be otherwise known as chip data.The play position of chip data is predominantly located in media player region, including broadcasting Put in device window both sides and player window main region.The reproduction time of chip data, relative to video frequency program broadcasting and Speech, can before video program play, afterwards, suspend when or play in continuous presentation.For example, media player is being broadcast The advertisement shown before putting video frequency program is front bumper advertisements, and the advertisement shown after displaying video programs is bak stay advertisement, Advertisement in media player windows both sides or bottom is background paster or bottom hurdle paster.Chip data generally has in terms of two Attribute:One kind is advertisement bit attribute, including the mark of advertisement position(This is designated the unique mark of advertisement position), adline(Bag Include:Front paster, bak stay, background paster etc.)With the dimension information of advertisement position(Length and elevation information)Etc., one kind is to play Attribute, including jump information of request chip data return error etc..
Fig. 1 shows the structural representation of the Play System of chip data in prior art, as shown in figure 1, in the system Including media player 1, ad container(Loader)2nd, advertisement engine 3, ad material storehouse 4, wherein, advertisement engine 3 and advertisement Material database 4 can be collectively referred to as advertising database, carry out illustrated media renderer plays below and paste as a example by playing front bumper advertisements The processing method of piece advertisement, as shown in Fig. 2 the method includes following processing procedure:
Step 21, the in advance embedded Flash action scripts in the media player 1 of video web-pages(AS, Action Script)Code, the quantity of chip data to be played defined in the AS codes, the advertisement bit attribute ginseng of each chip data Number(At least include:The dimensional parameters of the advertisement classification parameter, the mark of advertisement position and advertisement position of bumper advertisements, dimensional parameters bag Include length and width parameter)With broadcasting property parameters(Including:Chip data returns the jump information and ad container 2 of error URL addresses and interface message), wherein, ad container 2 will configure the chip data of a bumper advertisements in subsequent process;
After step 22, user click on video frequency program to be watched, video website positions user in predetermined playlist The video frequency program of selection, and the loading medium player 1 in video web-pages;
Step 23, media player 1 run AS codes embedded in advance, it is determined that front bumper advertisements will be played first, pass through AS interfaces send the request of data for requiring to obtain chip data, the request of data to the URL addresses of the ad container 2 in AS codes In carry advertisement position property parameters defined in AS codes;
Step 24, ad container 2 are according to the dimension information configuration advertisement position file in the request of data for receiving, advertisement position File is the playable video file of a showing advertisements bit attribute, and specifically, what broadcasting advertisement position file represented is advertisement The dimensional form of position;
Step 25, ad container 2 send the element for requiring to obtain ad material to the URL addresses of the advertisement engine being pre-configured with Material is asked, and carries above-mentioned advertisement position property parameters in the material request;
Step 26, advertisement engine 3 are selected to determine according to the material request for receiving, in ad material storehouse 4 and are asked with material The ad material that advertising site mark in asking is consistent with dimension information;
The URL addresses of step 27, advertisement engine 3 by the ad material of determination in ad material storehouse 4 are sent to advertisement appearance Device 2;
Step 28, ad container 2 obtain ad material according to the URL addresses for receiving from ad material storehouse 4;
Step 29, ad container 2 are by can play that the ad material for getting is configured to be consistent with advertisement position property parameters Ad material file, will ad material to be configured to the playable video file that is consistent with the dimensional parameters of advertisement position i.e. wide Accuse material file, and by ad material file and advertisement position file configuration into bumper advertisements video file, specifically, by advertisement Material file and advertisement position Piece file mergence are stored as playable video file, merge the video file after storage and are paster number According to;
The chip data of configuration is sent to media player 1 by step 30, ad container 2;
Step 31, media player 1 play chip data, the displaying video ad content for receiving;
Step 32, the displaying video programs after chip data is played of media player 1.
According to above-mentioned processing procedure, media player will be according to the paster number of the AS Code obtaining bumper advertisements being pre-configured with According to, and usual one section of AS code includes 100 multiple line statements, bumper advertisements one section of AS code of correspondence plays multiple pasters wide Announcement will run multistage AS codes, which adds the processing load of media player;Also, different institutes of advertisement putting side The code of the ad container for using is different, and media player will play different bumper advertisements it is necessary to constantly change to difference The process of the chip data of file format, this also increases the processing load of media player;Especially, front bumper advertisements and Background bumper advertisements are typically all triggering simultaneously, thus substantially increase the processing load of media player, reduce The performance of media player.
Also, knowable in above-mentioned steps 21, each AS code is open open, and the advertisement configured in AS codes is held The URL addresses of device 2 and interface message are also open open, once media player infection is viral, ad container 2 will be made Into security risk;Further, since the AS codes configured in media player 1 are also open, survey in the debugging of media player 1 During examination, when parameter or address information are modified, the address of the parameter or ad container of chip data is easily caused Information malfunctions, and this results in and cannot obtain video chip data.
It can be seen that, in current video ads play-back technology, there is the processing load of media renderer plays chip data Weight, the problem that broadcasting speed is slow and broadcast performance is low, and open AS codes are configured in media player and causes advertisement to be held The security risk of device and easily occur parameter error and the problem of chip data cannot be obtained.
The content of the invention
For, in existing video ads play-back technology, the processing load of media renderer plays chip data is weighed, is played The problem that speed is slow and broadcast performance is low, and open AS codes are configured in media player and causes the safety of ad container Risk and easily occur parameter error and the problem of chip data cannot be obtained, the embodiment of the present application provide a kind of player method With system, media player, chip data configuration device, to solve at least one above-mentioned technical problem.
The embodiment of the present application provides a kind of player method of chip data, including:
Media player receives the playing request and playlist from video web-pages, and the playlist includes video The playing sequence of program and at least one bumper advertisements, and it is default corresponding at least with least one bumper advertisements The address information of one chip data configuration device;The media player is played out according to the playlist, is played to During current bumper advertisements in the playlist, according to chip data configuration device corresponding with the current bumper advertisements Address information sends first to chip data configuration device corresponding with the current bumper advertisements and obtains request;The paster number According to configuration device in the case where the first acquisition request is received, it is paster corresponding with the chip data configuration device Advertisement configuration chip data, and the chip data of configuration is sent to into the media player;The media player connects The chip data from chip data configuration device corresponding with the current bumper advertisements is received, and plays the chip data.
The embodiment of the present application also provides the player method of another kind of chip data, including:Media player receives to consider oneself as The playing request and playlist of frequency webpage, the playlist include the broadcasting of video frequency program and at least one bumper advertisements Sequentially, and the default at least one chip data configuration device corresponding with least one bumper advertisements address letter Breath;The media player is played out according to the playlist, the current bumper advertisements being played in the playlist When, according to the address information of chip data configuration device corresponding with the current bumper advertisements to the current bumper advertisements Corresponding chip data configuration device sends first and obtains request;Wherein, described first request is obtained for triggering the paster Data configuration device configures chip data;The media player is received from paster number corresponding with the current bumper advertisements According to the chip data of configuration device, and play the chip data.
The embodiment of the present application further provides for the player method of another kind of chip data, including:Chip data configuration device Receive from media player first acquisition request in the case of, be patch corresponding with the chip data configuration device Piece advertisement configuration chip data;And the chip data of configuration is sent to into the media player.
Additionally, the embodiment of the present application also provides a kind of Play System of chip data, including:Media player and at least one Individual chip data configuration device;The media player, for receiving playing request and playlist from video web-pages, institute Stating playlist includes the playing sequence of video frequency program and bumper advertisements, and default with paster described in described at least one The address information of at least one corresponding chip data configuration device of advertisement;Play out according to the playlist, play During to current bumper advertisements in the playlist, according to chip data configuration device corresponding with the current bumper advertisements Address information send first to chip data configuration device corresponding with the current bumper advertisements and obtain request;Receive from The chip data of chip data configuration device corresponding with the current bumper advertisements, and play the chip data;The patch Sheet data configuration device, in the case where the first acquisition request is received, being and the chip data configuration device Corresponding bumper advertisements configure chip data, and the chip data of configuration is sent to the media player.
The embodiment of the present application also provides a kind of media player, including:Receiving unit, for receiving from video web-pages Playing request and playlist, the playlist include the playing sequence of video frequency program and at least one bumper advertisements, with And the address information of the default at least one chip data configuration device corresponding with least one bumper advertisements;And, Receive the chip data from chip data configuration device corresponding with the current bumper advertisements;Broadcast unit, for according to The playlist is played out;And play the chip data that the receiving unit is received;Request unit, in institute When stating the current bumper advertisements that broadcast unit is played in the playlist, according to patch corresponding with the current bumper advertisements The address information of sheet data configuration device sends first to chip data configuration device corresponding with the current bumper advertisements and obtains Take request;Wherein, described first request is obtained for triggering the chip data configuration device configuration chip data.
The embodiment of the present application also provides a kind of chip data configuration device, including:Receiving unit, for receiving from media First acquisition request of player;Dispensing unit, for receiving the described first situation for obtaining request in the receiving unit Under, it is bumper advertisements configuration chip data corresponding with the chip data configuration device;Transmitting element, for by the configuration The chip data of unit configuration is sent to the media player.
According to the technical scheme of the embodiment of the present application, media player is broadcast according to the playlist that video web-pages are provided Put, during bumper advertisements in playlist is played to, send to the chip data configuration device corresponding with bumper advertisements and obtain Request is taken, chip data configuration device is wide with the bumper advertisements for prestoring according to the advertisement position property parameters of default bumper advertisements The chip data of position file configuration bumper advertisements is accused, and the chip data of configuration is sent to into media player, media player The chip data is played, and chip data is obtained relative to the AS codes embedded in advance of media player operation in prior art, Do not rerun during media renderer plays chip data AS codes in the embodiment of the present application, directly to chip data configuration device Acquisition request chip data, can significantly mitigate the processing load of media player, improve broadcasting speed and broadcast performance, from And can solve the problem that media renderer plays chip data in prior art processing load weight, broadcasting speed is slow and broadcast performance is low Problem, also, as AS codes are not reconfigured in media player, namely in media player, also no longer carry ad container Address and interface message and the parameter information with regard to bumper advertisements such that it is able to avoid in prior art due to media play Open AS codes are configured in device and is caused the security risk of ad container and parameter error is easily occurred and paster cannot be obtained The problem of data.
Other features and advantage will be illustrated in the following description, also, partly be become from description Obtain it is clear that or being understood by implementing the application.The purpose of the application and other advantages can be by the explanations write In book, claims and accompanying drawing, specifically noted structure is realizing and obtain.
Description of the drawings
Fig. 1 is the structural representation of the Play System of chip data in prior art;
Fig. 2 is the workflow diagram of the method for media renderer plays bumper advertisements in prior art;
The structured flowchart of the system that Fig. 3 a are applied by the embodiment of the present application;
The workflow diagram of the player method of the chip data that Fig. 3 b are provided for the embodiment of the present application;
Another workflow diagram of the player method of the chip data that Fig. 4 is provided for the embodiment of the present application;
Another workflow diagram of the player method of the chip data that Fig. 5 is provided for the embodiment of the present application;
The structured flowchart of the media player that Fig. 6 is provided for the embodiment of the present application;
The structured flowchart of the chip data configuration device that Fig. 7 is provided for the embodiment of the present application.
Specific embodiment
Embodiments herein is illustrated below in conjunction with accompanying drawing, it will be appreciated that embodiment described herein is only used In description and interpretation the application, it is not used to limit the application.
For in prior art, the processing load weight of media renderer plays chip data, broadcasting speed be slow and playability Can low problem, and ad container address and interface message open and cause security risk and chip data cannot be obtained Problem, the embodiment of the present application provide a kind of chip data and play scheme, to solve above-mentioned technical problem.
Below the embodiment of the present application is described in detail.
Fig. 3 a show the structured flowchart of the Play System of chip data provided in an embodiment of the present invention, and the system includes: Media player 101, n chip data configuration device 1021…n, ad container 103, advertising database 104, wherein, media are broadcast Put device 101 to be located in client, chip data configuration device 1021…n, ad container 103, advertising database 104 and video website Server 105 be located at network side.
Wherein, chip data configuration device 102 is used for the request for responding media player 101, sends to ad container 103 Request, requirement obtain ad material file;Ad container 103 for the request according to chip data configuration device 102, in advertisement Corresponding ad material is obtained in data base 104, and ad material is configured to into playable ad material file;Chip data Ad material file from ad container 103 and the advertisement position file configuration for prestoring are chip data by configuration device 102, and Chip data is sent to media player and plays out.
Before implementing the chip data player method that the embodiment of the present application is proposed, following pre-configured work can be carried out in advance Make.
First, developer predefines good following five key elements:
Firstth, the advertisement position property parameters of bumper advertisements are determined(Advertisement classification parameter, advertisement at least including bumper advertisements The mark and advertisement position dimensional parameters of position, advertisement position dimensional parameters are the length and width parameter of advertisement position);
Secondth, determine the advertisement position file of bumper advertisements(Play effect and advertisement bit attribute ginseng that advertisement position file represents Dimension information in number is consistent);
3rd, determine the address information of each chip data configuration device 102;
4th, determine chip data configuration device 102 corresponding with each bumper advertisements, that is, determine bumper advertisements and paster The corresponding relation of advertisement configuration device;
5th, it is defined as the execution code of the configuration of chip data configuration device 102(Such as AS codes or other language are write Code), in performing code, it is configured with address and the interface message of ad container 103.
Secondly, developer can be storing above-mentioned five key elements using following two modes:
Storage mode one, by above-mentioned bumper advertisements and the corresponding relation of bumper advertisements configuration device(Bumper advertisements can be passed through Mark being indexed), the address information of bumper advertisements configuration device and the advertisement position property parameters of bumper advertisements are stored in In the server 105 of video media website, by the execution code of chip data configuration device 102 and with chip data configuration device The advertisement position file of 102 corresponding bumper advertisements is stored in chip data configuration device 102;
Storage mode two, corresponding relation and bumper advertisements configuration of the above-mentioned bumper advertisements with bumper advertisements configuration device is filled The address information put is stored in the server 105 of video media website, by the advertisement position property parameters of bumper advertisements, paster number Deposit according to the advertisement position file for performing code and the bumper advertisements corresponding with chip data configuration device 102 of configuration device 102 Storage is in chip data configuration device 102.
When using storage mode a period of time, as advertisement position property parameters are stored on the server 105 of video website, when need When modifying to advertisement position property parameters or debug, can carry out on the server 105 of video website relatively simplely Modification, facilitates the input of bumper advertisements, and need not change the data in the chip data configuration device 102 of back partition, can Ensure the stability of chip data configuration device 102, particularly when the substantial amounts of chip data configuration device, chip data The safety and stability of configuration device is particularly important.When using storage mode two, as advertisement position property parameters are stored in In chip data configuration device 102, it is prevented from HP M advertisement position parameter and loses and cause chip data configuration dress Put 102 problems that cannot configure chip data.
Preferably, for the moment, can be matched somebody with somebody as chip data using uniform resource position mark URL when using above-mentioned storage mode The address information of device 102 is put, and the advertisement bit attribute ginseng of bumper advertisements is configured in the URL of chip data configuration device 102 Number, for example, htp://xxx.swffrom=tanx&pid=mm_29618694_25230_609476152&type=4&w=960& H=462, wherein, http:Address informations of the //xxx.swf for chip data configuration device,from=tanx&pid=mm_ Advertisement position property parameters of the 29618694_2523060_9476152&type=4&w=960&h=462 for bumper advertisements, from is Data Source, marks of the pid for bumper advertisements, classifications of the type for bumper advertisements, w and h are respectively the advertisement position of bumper advertisements Width and length;As such, it is possible to succinct effectively configuring address and and the chip data of chip data configuration device 102 The advertisement position property parameters of the corresponding bumper advertisements of configuration device, can easily and effectively carry out bumper advertisements input, simplify The data storage of the server 105 of video website and maintenance work.
Based on above-mentioned system structure and pre-configured work, as shown in Figure 3 b, the paster number that the embodiment of the present application is proposed According to the workflow of player method include following processing procedure:
Step 301, media player 101 receive the playing request and playlist from video web-pages, the played column Table includes the playing sequence of video frequency program and at least one bumper advertisements, and default relative with least one bumper advertisements The address information of at least one chip data configuration device answered;
For example, video frequency program 1 to be watched and video frequency program 2 be have selected when user is clicked on the video web-pages of client When, video web-pages submit playing request to the server 105 of video website, and the mark of video frequency program 1 and video frequency program 2 is sent out Give the server 105 of video website;
The video frequency program and default play rules that the server 105 of video website is selected according to user determines video frequency program With the playing sequence of bumper advertisements, obtain the chip data corresponding with bumper advertisements that prestores and match somebody with somebody further according to the mark of bumper advertisements The address information of device 102, and the address information of acquisition video frequency program 1 and 2 are put, playlist are generated according to above- mentioned information, Playlist include the address information of corresponding with the bumper advertisements chip data configuration device of playing sequence 102 for determining with And the address information of video frequency program 1 and 2;
Specifically, the playing sequence in playlist is:
(1), front bumper advertisements and background bumper advertisements 1(Wherein, in front bumper advertisements, configuration regulation plays 3 paster numbers According in background bumper advertisements 1, configuration regulation plays 1 chip data);
(2), video frequency program 1;
(3), background bumper advertisements 2(Wherein, in background bumper advertisements 2, configuration regulation plays 1 chip data)And video Program 2;
(4), bak stay advertisement(Wherein, in bak stay advertisement, configuration regulation plays 1 chip data);
Also include in the playlist that above-mentioned six bumper advertisements distinguish corresponding chip data configuration device 102a、b、c、d、e、fAddress information and video frequency program 1 and 2 address information;
When storage mode two is adopted in above-mentioned pre-configured work, in playlist, only include the above, can be by this Plant playlist and be referred to as playlist two;When in above-mentioned pre-configured work using storage mode for the moment, the server of video website 105 also list the advertisement position property parameters of each bumper advertisements in playlist in, this playlist can be referred to as played column Table one;
Playlist is sent to the server 105 of video website the video web-pages of client;Video web-pages call media Player 101, sends playing request and playlist to media player 101;
Step 302, media player 101 are played out according to playlist, the current paster being played in playlist During advertisement, according to the address information of chip data configuration device corresponding with current bumper advertisements 102 to current bumper advertisements Corresponding chip data configuration device 102 sends first and obtains request;
Specifically, continue precedent, media player 101 is played out according to the playing sequence in playlist, it is determined that first Front bumper advertisements and background bumper advertisements to be first played, then current bumper advertisements are front bumper advertisements and background bumper advertisements, this Shi Bingfa obtains the process of the chip data of the chip data and background bumper advertisements 1 of front bumper advertisements, specifically, media Player 101 is to 3 chip data configuration devices 102 corresponding with 3 bumper advertisements in front bumper advertisementsa、b、cAnd with background 1 corresponding chip data configuration device 102 of bumper advertisementsdFirst is sent respectively obtains request;
When playlist is playlist two, in the first acquisition request, other contents can not be included;Work as played column Table is playlist a period of time, should also include the advertisement position property parameters of bumper advertisements in the first acquisition request;
More specifically, when using URL addresses as above come configure chip data configuration device 102 address information and During the advertisement position property parameters of bumper advertisements, media player 101 accesses the URL addresses of configuration chip data configuration device 102 When, will send to chip data configuration device 102 and obtain request, namely first obtains request, and by after URL address informations The advertisement position property parameters of the bumper advertisements of configuration are sent to chip data configuration device 102;
Step 303, chip data configuration device 102 in the case where the first acquisition request is received are and chip data 102 corresponding bumper advertisements of configuration device configure chip data;
Specifically, the processing procedure of the configuration of chip data configuration device 102 chip data comprises the steps:
Step one, chip data configuration device 102 are held to advertisement according to the address information of the ad container 103 for pre-setting Device sends second and obtains request, and the second acquisition request includes wide with 102 corresponding bumper advertisements of chip data configuration device Accuse bit attribute parameter;Wherein, bumper advertisements are also carried in the first acquisition request that chip data configuration device 102 is received Advertisement position property parameters in the case of, namely using in the case of storage mode one in pre-configured work, chip data is matched somebody with somebody Put device the advertisement position property parameters in the first acquisition request to be carried in the second acquisition request, or, match somebody with somebody in chip data In the case of the advertisement position property parameters of the bumper advertisements corresponding with chip data configuration device are prestored in putting device 102, Namely using in the case of storage mode two in pre-configured work, the advertisement bit attribute for prestoring is joined by chip data configuration device Number is carried and is obtained in request second;
After step 2, ad container 103 receive the second acquisition request, according to the advertisement classification in advertisement position property parameters Information, sends the 3rd to advertising database 104 and obtains request, and the 3rd obtains the advertisement during request includes advertisement position property parameters Classification information;
Step 3, advertising database 104 are according to the advertisement classification information in the 3rd acquisition request, it is determined that believing with advertisement classification The address information of the ad material of determination is sent to ad container 103 by the address information of the ad material of manner of breathing symbol;
Step 4, ad container 103 obtain ad material according to the address information of ad material, and ad material is configured It is the ad material file being consistent with the dimension information in advertisement position property parameters, ad material file is sent to into chip data Configuration device 102;
Step 5, chip data configuration device 102 by ad material file and prestore with chip data configuration device pair The advertisement position file configuration of the bumper advertisements answered is chip data, and specifically, chip data configuration device 102 is to bumper advertisements Advertisement position file and ad material file merge storage, merge the file after storage and are chip data;
Continue precedent, chip data configuration device 102a、b、c、dAccording to the advertisement position category in the first acquisition request for receiving Data Source in property parameter(from=tanx)It is determined that ad container 103 will be called, and according to being pre-configured with AS codes The address of ad container 103 and interface message send second to ad container 103 respectively and obtain request, and obtain second respectively The advertisement classification parameter in the advertisement position property parameters of corresponding bumper advertisements is carried in request, specifically, is obtained first In the case that request includes advertisement position property parameters, the commercial paper obtained in request in advertisement position property parameters is obtained from first Other parameter, in chip data configuration device 102a、b、c、dIt is middle prestore advertisement position property parameters respectively in the case of, from paster number According to configuration device 102a、b、c、dThe middle advertisement classification parameter for being obtained in advertisement position property parameters respectively, and advertisement classification parameter is taken Band is obtained in request second;
Ad container 103 sends threeth to advertising database 104 according to ad container 103 and obtains request, and the 3rd acquisition please Seek the advertisement classification parameter carried in above-mentioned second acquisition request;Advertising database 104 is obtained in request according to the 3rd The ad material that advertisement classification parameter determination is consistent with advertisement classification parameter, and the storage address information of ad material is sent to Ad container 103;Ad container 103 receives the ad material address information from advertising database 104, obtains advertisement element respectively Material, and ad material is configured to the ad material of playable, the advertisement position dimensional parameters met in advertisement position property parameters File;The ad material file for having configured is sent to chip data configuration device 102 by ad container 103 respectivelya、b、c、d;、
The chip data of configuration is sent to media player by step 304, chip data configuration device;
Continue precedent, chip data configuration device 102a、b、c、dRespectively by the ad material file for receiving and the phase for prestoring The advertisement position file configuration of corresponding bumper advertisements becomes chip data, specifically, chip data configuration device 102a、b、cTo patch The advertisement position file of piece advertisement and ad material file merge storage becomes three bumper advertisements in front bumper advertisements Chip data, chip data configuration device 102dStorage is merged to the advertisement position file and ad material file of bumper advertisements Become the chip data in background bumper advertisements;Chip data configuration device 102a、b、c、dChip data is sent to into media play Device 101;
Step 305, media player 101 receive the patch from chip data configuration device corresponding with current bumper advertisements Sheet data, and play chip data;
Continue precedent, media player 101 is received from chip data configuration device 102a、b、cCurrent bumper advertisements in Front bumper advertisements three chip datas and receive from chip data configuration device 102dBackground bumper advertisements 1 Chip data, and play this four chip datas;
According to the playing sequence in playlist, after media player 101 plays front bumper advertisements, displaying video programs 1;After media player 101 plays video frequency program 1, background bumper advertisements 2 and video frequency program 2 are played, media player 101 is obtained The method for taking and playing chip data in background bumper advertisements 2 is similar to step 305 with step 302, and what is distinguished is that media are broadcast Device 101 is put in 2 corresponding chip data configuration device 102 of background bumper advertisementseAsk and obtain chip data, media play Device 101 is played from chip data configuration device 102eChip data;After media player 101 plays video frequency program 2, broadcast Bak stay advertisement is put, media player 101 obtains the method and step 302 of chip data in bak stay advertisement to step 305 class Seemingly, what is distinguished is media player 101 in the corresponding chip data configuration device of bak stay advertisement 102fAsk and obtain Chip data, media player 101 are played from chip data configuration device 102fChip data, so far, media player 101 terminate according to the processing procedure of playing sequence displaying video programs and bumper advertisements in playlist.
Preferably, can also be pre-configured with when chip data plays abnormal in the server 105 of video media website The address information of alternate data, and when playlist is generated, the address information of alternate data is carried in the play list, matchmaker Body player 101 is playing chip data exception(For example receive chip data error, chip data is imperfect, in chip data Including error message)In the case of, obtained according to the address information of default alternate data in playlist and substitute chip data And replacement chip data is played, when can so prevent from playing chip data exception, media player 101 can play replacement number Show replacement according to user, prevent to show bumper advertisements content when playing chip data error.
By the playing process of above-mentioned chip data, for media player side, only to paster corresponding with bumper advertisements Data configuration device sends acquisition request and can just obtain chip data, and without the need for as AS codes are run in prior art to advertisement Chip data is asked and obtained to container, and the process for configuring chip data is that a black box is processed for media player Process, can significantly mitigate the processing load of media player, and the treatment effeciency and processing speed of media player can be obtained To significant raising such that it is able to solve the processing load weight of media renderer plays chip data in prior art, play speed The problem that degree is slow and broadcast performance is low, also, as AS codes are not reconfigured in media player, namely in media player Address and interface message and the parameter information with regard to bumper advertisements of ad container are carried no longer such that it is able to avoid existing skill Cause the security risk of ad container and parameter easily occur to go out as open AS codes are configured in media player in art It is wrong and the problem of chip data cannot be obtained.
Also, in above-mentioned configuration chip data processing procedure, obtain process and the prior art phase of ad material file Together, namely ad container is similar with prior art with the process work of advertising database, distinguish be in prior art by The advertisement position file configuration of ad material file and bumper advertisements is chip data by ad container, and in the embodiment of the present application is Chip data is configured by chip data configuration device, and advertisement position file is pre-stored in chip data configuration device, saved Go ad container in prior art that the process step of advertisement position file is configured according to advertisement position property parameters, it is possible to increase configuration The processing speed and treatment effeciency of chip data such that it is able to the process speed of configuration chip data is improved in whole processing procedure Degree and treatment effeciency.
Based on identical inventive concept, the embodiment of the present application additionally provides a kind of paster number for being applied to media player side According to player method.
Fig. 4 shows another workflow diagram of the player method of the chip data that the embodiment of the present application is additionally provided, should Method includes:
Step 401, media player receive the playing request and playlist from video web-pages, and playlist includes The playing sequence of video frequency program and at least one bumper advertisements, and it is default it is corresponding with least one bumper advertisements at least The address information of one chip data configuration device;
Step 402, media player are played out according to playlist;
During current bumper advertisements in playlist of step 403, media renderer plays, according to current bumper advertisements The address information of corresponding chip data configuration device sends the to chip data configuration device corresponding with current bumper advertisements One obtains request;Wherein, first request is obtained for triggering chip data configuration device configuration chip data;
Step 404, media player receive the paster from chip data configuration device corresponding with current bumper advertisements Data, and play chip data.
Preferably, media player play chip data exception in the case of, according to the replacement prestored in playlist The address information of data is obtained and substitutes chip data, and plays the replacement chip data.
As described above, media player only just sends acquisition request to chip data configuration device corresponding with bumper advertisements Chip data can be obtained, and without the need for asking chip data to ad container as AS codes are run in prior art, configures paster The process of data is the process that a black box is processed, the treatment effeciency of media player and process for media player Speed can be significantly improved, and AS codes are not reconfigured in media player, can avoid the safety of ad container Risk and parameter error lead to not obtain the problem of chip data, additionally, only providing and bumper advertisements pair in the play list The address information of the chip data configuration device answered, the test and debugging to media player that can simplify developer work.
Based on identical inventive concept, the embodiment of the present application additionally provides a kind of application in chip data configuration device side The player method of chip data.
Fig. 5 shows another workflow diagram of the player method of the chip data that the embodiment of the present application is also provided, the party Method includes:
Step 501, chip data configuration device in the case where the first acquisition request is received are and the chip data The corresponding bumper advertisements of configuration device configure chip data;
Specifically, chip data configuration device is sent to ad container according to the address information of the ad container for pre-setting Second obtains request, and second obtains request includes the advertisement bit attribute ginseng of bumper advertisements corresponding with chip data configuration device Number;Wherein, the advertisement bit attribute of bumper advertisements is also carried in the first acquisition request that chip data configuration device is received In the case of parameter, the advertisement position property parameters carrying that chip data configuration device is obtained first in request please in the second acquisition In asking, or, the advertisement of the bumper advertisements corresponding with chip data configuration device is prestored in chip data configuration device In the case of bit attribute parameter, the advertisement position property parameters for prestoring are carried and obtain request second by chip data configuration device In;Second obtains request configures ad material file according to advertisement position property parameters for triggering ad container;
Chip data configuration device receives the ad material file from ad container, by ad material file and prestores The advertisement position file configuration of bumper advertisements corresponding with chip data configuration device is chip data;
Step 502, and the chip data of configuration is sent to into media player.
As described above, ad material file is asked and obtained to chip data configuration device to ad container, and advertisement is plain Material file and the advertisement position file configuration for prestoring are chip data, configure advertisement compared to ad container is eliminated in prior art The process step of position file, can mitigate the processing pressure of ad container, improve processing speed and treatment effeciency such that it is able to The processing speed and treatment effeciency of configuration chip data are improved in whole handling process.
Based on identical inventive concept, the embodiment of the present application additionally provides a kind of media player.
Fig. 6 shows the structured flowchart of the media player that the embodiment of the present application is provided, and the media player includes:
Receiving unit 601, for receiving playing request and playlist from video web-pages, playlist includes regarding The playing sequence of frequency program and at least one bumper advertisements, and default corresponding with least one bumper advertisements at least one The address information of individual chip data configuration device;And, receive from chip data configuration device corresponding with current bumper advertisements Chip data;
Broadcast unit 602, for playing out according to playlist;And play the paster number that receiving unit 601 is received According to;
Request unit 603, for when broadcast unit 602 is played to the current bumper advertisements in playlist, according to The address information of the corresponding chip data configuration device of current bumper advertisements is matched somebody with somebody to chip data corresponding with current bumper advertisements Put device and send the first acquisition request;Wherein, first request is obtained for triggering chip data configuration device configuration chip data.
Preferably, broadcast unit 602, are additionally operable to:In the case where chip data exception is played, according to pre- in playlist The address information of the alternate data deposited is obtained and substitutes chip data, and plays replacement chip data.
According to device as shown in Figure 6, can significantly mitigate the processing load of media player, improve broadcasting speed and Broadcast performance such that it is able to which processing load weight, the broadcasting speed for solving media renderer plays chip data in prior art is slow The problem low with broadcast performance, also, due to not being reconfigured at AS codes in media player, namely in media player also no longer Carry address and interface message and the parameter information with regard to bumper advertisements of ad container such that it is able in avoiding prior art Cause the security risk of ad container due to open AS codes and parameter error easily occur and chip data cannot be obtained Problem.
Based on identical inventive concept, the embodiment of the present application additionally provides a kind of chip data configuration device.
Fig. 7 shows the structured flowchart of the chip data configuration device that the embodiment of the present application is provided, as shown in fig. 7, paster Data configuration device includes:
Receiving unit 701, for receiving the first acquisition request from media player;It is additionally operable to receive and holds from advertisement The ad material file of device.
Dispensing unit 702, for receiving unit 701 receive the first acquisition ask in the case of, according to prestore with The advertisement position property parameters and advertisement position file configuration chip data of the corresponding bumper advertisements of chip data configuration device;
Specifically, second is sent to ad container according to the address information of the ad container for pre-setting and obtains request, the Two obtain request includes the advertisement position property parameters of bumper advertisements corresponding with chip data configuration device;Wherein, in paster In the case of the advertisement position property parameters of bumper advertisements are also carried in the first acquisition request that data configuration device is received, patch Sheet data configuration device obtains first the advertisement position property parameters in request and carries in the second acquisition request, or, in patch The feelings of the advertisement position property parameters of the bumper advertisements corresponding with chip data configuration device are prestored in sheet data configuration device Under condition, the advertisement position property parameters for prestoring are carried and are obtained in request second by chip data configuration device, and second obtains request Ad material file is configured according to advertisement position property parameters for triggering ad container;And by receiving unit 701 receive it is wide The advertisement position file configuration for accusing material file and the bumper advertisements corresponding with chip data configuration device for prestoring is chip data;
Transmitting element 703, for the chip data that dispensing unit 702 is configured is sent to media player.
By chip data configuration device as shown in Figure 7, chip data configuration device is asked to ad container and is obtained Ad material file, and be chip data by ad material file and the advertisement position file configuration for prestoring, compared to prior art In eliminate the process step that ad container configures advertisement position file, the processing pressure of ad container, raising can be mitigated and processed Speed and treatment effeciency such that it is able to the processing speed and treatment effeciency of configuration chip data are improved in whole handling process.
In sum, the technical scheme according to the embodiment of the present application, the broadcasting that media player is provided according to video web-pages List is played out, and during bumper advertisements in playlist is played to, is configured to the chip data corresponding with bumper advertisements Device sends and obtains request, advertisement position property parameters and the patch that prestore of the chip data configuration device according to default bumper advertisements The chip data of the advertisement position file configuration bumper advertisements of piece advertisement, and the chip data of configuration is sent to into media player, The media renderer plays chip datas, obtains relative to the AS codes embedded in advance of media player operation in prior art Chip data, do not rerun during media renderer plays chip data AS codes in the embodiment of the present application, directly to paster number According to configuration device acquisition request chip data, can significantly mitigate the processing load of media player, improve broadcasting speed and Broadcast performance such that it is able to which processing load weight, the broadcasting speed for solving media renderer plays chip data in prior art is slow The problem low with broadcast performance, also, due to not being reconfigured at AS codes in media player, namely in media player also no longer Carry address and interface message and the parameter information with regard to bumper advertisements of ad container such that it is able in avoiding prior art Cause the security risk of ad container due to open AS codes and parameter error easily occur and chip data cannot be obtained Problem..
Obviously, those skilled in the art can carry out the essence of various changes and modification without deviating from the application to the application God and scope.So, if these modifications of the application and modification belong to the scope of the application claim and its equivalent technologies Within, then the application is also intended to comprising these changes and modification.

Claims (20)

1. a kind of player method of chip data, it is characterised in that include:
Media player receives the playing request and playlist from video web-pages, and the playlist includes video frequency program With the playing sequence of at least one bumper advertisements, and default corresponding with least one bumper advertisements at least one The address information of chip data configuration device;
The media player is played out according to the playlist, the current bumper advertisements being played in the playlist When, according to the address information of chip data configuration device corresponding with the current bumper advertisements to the current bumper advertisements Corresponding chip data configuration device sends first and obtains request;
The chip data configuration device is and the chip data is configured in the case where the first acquisition request is received The corresponding bumper advertisements of device configure chip data, and the chip data of configuration is sent to the media player;
The media player receives the chip data from chip data configuration device corresponding with the current bumper advertisements, And play the chip data.
2. method according to claim 1, it is characterised in that described first obtain request in also include:The current patch The advertisement position property parameters of piece advertisement;Then,
The chip data configuration device configures the chip data of the bumper advertisements, specifically includes:
The chip data configuration device sends the to the ad container according to the address information of the ad container for pre-setting Two obtain request, and described second obtains request includes the described first advertisement bit attribute ginseng for obtaining the bumper advertisements in request Number;
The ad container obtains advertisement position property parameters configuration ad material file in request according to described second, and by institute State ad material file and be sent to the chip data configuration device;
The chip data configuration device by the ad material file and prestore it is corresponding with the chip data configuration device Bumper advertisements advertisement position file configuration be chip data.
3. according to power require 1 described in method, it is characterised in that prestore in the chip data configuration device and the paster The advertisement position property parameters of the corresponding bumper advertisements of data configuration device;Then,
The chip data configuration device configures the chip data of the bumper advertisements, specifically includes:
The chip data configuration device sends the to the ad container according to the address information of the ad container for pre-setting Two obtain request, and the second acquisition request includes the bumper advertisements corresponding with the chip data configuration device for prestoring Advertisement position property parameters;
The ad container obtains advertisement position property parameters configuration ad material file in request according to described second, and by institute State ad material file and be sent to the chip data configuration device;
The chip data configuration device by the ad material file and prestore it is corresponding with the chip data configuration device Bumper advertisements advertisement position file configuration be chip data.
4. according to the method in claim 2 or 3, it is characterised in that methods described also includes:
After the ad container receives the second acquisition request, believed according to the advertisement classification in the advertisement position property parameters Breath, sends the 3rd to advertising database and obtains request, during the 3rd acquisition request includes the advertisement position property parameters Advertisement classification information;
The advertising database according to the described 3rd obtain request in advertisement classification information, it is determined that with the advertisement classification information The address information of the ad material of determination is sent to the ad container by the address information of the ad material being consistent;
The ad container obtains the ad material according to the address information of the ad material, and the ad material is matched somebody with somebody The ad material file being consistent with the dimension information in the advertisement position property parameters is set to, the ad material file is sent To the chip data configuration device.
5. method according to claim 1, it is characterised in that methods described also includes:
The media player in the case where the chip data exception is played, according to default replacement in the playlist The address information of data obtains the replacement chip data, and plays the replacement chip data.
6. a kind of player method of chip data, it is characterised in that include:
Media player receives the playing request and playlist from video web-pages, and the playlist includes video frequency program With the playing sequence of at least one bumper advertisements, and default corresponding with least one bumper advertisements at least one The address information of chip data configuration device;
The media player is played out according to the playlist, the current bumper advertisements being played in the playlist When, according to the address information of chip data configuration device corresponding with the current bumper advertisements to the current bumper advertisements Corresponding chip data configuration device sends first and obtains request;Wherein, described first request is obtained for triggering the paster Data configuration device configures chip data;
The media player receives the chip data from chip data configuration device corresponding with the current bumper advertisements, And play the chip data.
7. method according to claim 6, it is characterised in that methods described also includes:
The media player in the case where the chip data exception is played, according to the replacement prestored in the playlist The address information of data obtains the replacement chip data, and plays the replacement chip data.
8. a kind of player method of chip data, it is characterised in that include:
Chip data configuration device receive from media player first acquisition request in the case of, be and the paster The corresponding bumper advertisements of data configuration device configure chip data;Wherein, the chip data configuration device is located at network side, should Chip data configuration device has corresponding relation with the described first bumper advertisements for obtaining request institute acquisition request;
The chip data of configuration is sent to into the media player.
9. method according to claim 8, it is characterised in that described first obtain request in also include:Current paster is wide The advertisement position property parameters of announcement;Then,
The chip data configuration device configures the chip data of the bumper advertisements, specifically includes:
The chip data configuration device sends the to the ad container according to the address information of the ad container for pre-setting Two obtain request, and described second obtains request includes the described first advertisement bit attribute ginseng for obtaining the bumper advertisements in request Number;Wherein, described second obtain request for the ad container being triggered according to advertisement position property parameters configuration advertisement element Material file;
The chip data configuration device receives the ad material file from the ad container, by the ad material The advertisement position file configuration of file and the bumper advertisements corresponding with the chip data configuration device for prestoring is chip data.
10. method according to claim 8, it is characterised in that prestore in the chip data configuration device with it is described The advertisement position property parameters of the corresponding bumper advertisements of chip data configuration device;Then,
The chip data configuration device configures the chip data of the bumper advertisements, specifically includes:
The chip data configuration device sends the to the ad container according to the address information of the ad container for pre-setting Two obtain request, and the second acquisition request includes the bumper advertisements corresponding with the chip data configuration device for prestoring Advertisement position property parameters;Wherein, the second acquisition request is joined according to the advertisement bit attribute for triggering the ad container Number configuration ad material file;
The chip data configuration device receives the ad material file from the ad container, by the ad material The advertisement position file configuration of file and the bumper advertisements corresponding with the chip data configuration device for prestoring is chip data.
11. a kind of Play Systems of chip data, it is characterised in that include:Media player and at least one chip data are matched somebody with somebody Put device;
The media player, for receiving playing request and playlist from video web-pages, wraps in the playlist Include the playing sequence of video frequency program and bumper advertisements, and it is default it is corresponding with bumper advertisements described in described at least one extremely The address information of a few chip data configuration device;Play out according to the playlist, be played to the playlist In current bumper advertisements when, according to the address information of chip data configuration device corresponding with the current bumper advertisements to The corresponding chip data configuration device of the current bumper advertisements sends first and obtains request;Receive from the current paster The chip data of the corresponding chip data configuration device of advertisement, and play the chip data;
The chip data configuration device, in the case where the first acquisition request is received, being and the paster number Chip data is configured according to the corresponding bumper advertisements of configuration device, and the chip data of configuration is sent to into the media play Device.
12. systems according to claim 11, it is characterised in that the system also includes:Ad container;
Also include in the first acquisition request:The advertisement position property parameters of the current bumper advertisements;Then,
The chip data configuration device, specifically for:According to the address information of the ad container for pre-setting to the advertisement Container sends second and obtains request, and described second obtains request includes the described first advertisement for obtaining the bumper advertisements in request Bit attribute parameter;The ad material file from the ad container is received, by the ad material file and is prestored The advertisement position file configuration of bumper advertisements corresponding with the chip data configuration device is chip data;
The ad container, for the advertisement position property parameters configuration ad material file in request is obtained according to described second, And the ad material file is sent to into the chip data configuration device.
13. systems according to claim 11, it is characterised in that the system also includes:Ad container;
The advertisement of the bumper advertisements corresponding with the chip data configuration device is prestored in the chip data configuration device Bit attribute parameter;Then,
The chip data configuration device, specifically for:According to the address information of the ad container for pre-setting to the advertisement Container sends second and obtains request, described second obtain that request includes prestoring it is corresponding with the chip data configuration device The advertisement position property parameters of bumper advertisements;The ad material file from the ad container is received, by advertisement element The advertisement position file configuration of material file and the bumper advertisements corresponding with the chip data configuration device for prestoring is chip data;
The ad container, for the advertisement position property parameters configuration ad material file in request is obtained according to described second, And the ad material file is sent to into the chip data configuration device.
14. systems according to claim 12 or 13, it is characterised in that the system also includes:Advertising database;
The ad container, obtains after request, according in the advertisement position property parameters specifically for receiving described second Advertisement classification information, sends the 3rd to advertising database and obtains request, and the described 3rd obtains request includes the advertisement position category Advertisement classification information in property parameter;The address information of the ad material from the advertising database is received, according to described wide The address information for accusing material obtains the ad material, and by the ad material be configured to in the advertisement position property parameters The ad material file that is consistent of dimension information, the ad material file is sent to into the chip data configuration device;
The advertising database, obtains request for receiving the described 3rd, and the advertisement classification in request is obtained according to the described 3rd Information, it is determined that the address information of the ad material being consistent with the advertisement classification information, by the address letter of the ad material for determining Breath is sent to the ad container.
15. systems according to claim 11, it is characterised in that the media player specifically for:
In the case where the chip data exception is played, according to the address information of default alternate data in the playlist The replacement chip data is obtained, and plays the replacement chip data.
16. a kind of media players, it is characterised in that include:
Receiving unit, for receiving playing request and playlist from video web-pages, the playlist includes video The playing sequence of program and at least one bumper advertisements, and it is default corresponding at least with least one bumper advertisements The address information of one chip data configuration device;And, receive and fill from chip data corresponding with current bumper advertisements configuration The chip data put;
Broadcast unit, for playing out according to the playlist;And play the paster that the receiving unit is received Data;
Request unit, for when the broadcast unit is played to the current bumper advertisements in the playlist, according to institute The address information of the corresponding chip data configuration device of current bumper advertisements is stated to paster corresponding with the current bumper advertisements Data configuration device sends first and obtains request;Wherein, described first request is obtained for triggering the chip data configuration dress Put configuration chip data.
17. media players according to claim 16, it is characterised in that the broadcast unit, are additionally operable to:
In the case where the chip data exception is played, according to the address information of the alternate data prestored in the playlist The replacement chip data is obtained, and plays the replacement chip data.
18. a kind of chip data configuration devices, it is characterised in that the chip data configuration device is located at network side, the paster Data configuration device has corresponding relation with the bumper advertisements of the first acquisition request institute acquisition request of media player, including:
Receiving unit, for receiving the first acquisition request from media player;
Dispensing unit, in the case of receiving the first acquisition request in the receiving unit, be and the paster number Chip data is configured according to the corresponding bumper advertisements of configuration device;
Transmitting element, for the chip data of the configuration of described dispensing unit is sent to the media player.
19. devices according to claim 18, it is characterised in that also include in the first acquisition request:Current paster The advertisement position property parameters of advertisement;Then,
The dispensing unit, specifically for:
Second is sent to the ad container according to the address information of the ad container for pre-setting and obtain request, described second obtains Taking request includes the described first advertisement position property parameters for obtaining the bumper advertisements in request;Wherein, second acquisition please Ask and configure ad material file according to the advertisement position property parameters for triggering the ad container;And by the receiving unit The advertisement position of the ad material file for receiving and the bumper advertisements corresponding with the chip data configuration device for prestoring File configuration is chip data;
The receiving unit, is additionally operable to receive the ad material file from the ad container.
20. devices according to claim 18, it is characterised in that prestore in the dispensing unit and the chip data The advertisement position property parameters of the corresponding bumper advertisements of configuration device;Then,
The dispensing unit, specifically for:
Second is sent to the ad container according to the address information of the ad container for pre-setting and obtain request, described second obtains Take the advertisement position property parameters of the bumper advertisements corresponding with the chip data configuration device that request includes prestoring;Wherein, Described second obtains request configures ad material file according to the advertisement position property parameters for triggering the ad container;And By the receiving unit ad material file for receiving and the patch corresponding with the chip data configuration device for prestoring The advertisement position file configuration of piece advertisement is chip data;
The receiving unit, is additionally operable to receive the ad material file from the ad container.
CN201210392564.5A 2012-10-16 2012-10-16 Method and system for playing SDM data Active CN103731692B (en)

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