CN103226775A

CN103226775A - System and method for analyzing probability of triggering advertising information on touch screen interface

Info

Publication number: CN103226775A
Application number: CN2012105430191A
Authority: CN
Inventors: 周同骐
Original assignee: Individual
Current assignee: Individual
Priority date: 2012-12-16
Filing date: 2012-12-16
Publication date: 2013-07-31

Abstract

The invention provides a system and method for analyzing probability of triggering advertising information on a touch screen interface (mobile equipment). Advertising information (advertisement key words) is from the combination of words (advertisement key terms) in a reading content, and the advertisement can be triggered when a user turns or moves a page, and triggers the area (triggering area) where the words are during electronic reading. According to the invention, the advertising information is hidden in the interface words and occupies no interface (application and webpage) area.

Description

Probability triggers the system and method for advertising message on the touch screen interface

Technical field

The present invention relates to the moving advertising field, be specially the system and method for probability triggering advertising message (comprising the advertisement keyword group) on the mobile device touch screen interface.

Background technology

Moving advertising is the advertisement that shows when moving application or mobile webpage by the mobile device visit.The emerging advertisement industry of this class has been complied with the trend of mobile marketing, and it is a kind of new-type marketing of relying on mobile phone terminal, compare with traditional media possess accuracy, interactive, dirigibility and personalized characteristics.But, the moving advertising display ads obviously, take interface zone, can cause that the consumer's is discontented.

Summary of the invention

The object of the present invention is to provide a kind of new advertisement display mode, can be applicable to e-book, webpage etc.Advertising message is hidden in the literal of interface with the form of uniqueness, and like this, display ads is not obvious, does not take the zone of interface (application, webpage).

In order to achieve the above object, the invention provides a kind of on the mobile device touch screen interface probability trigger the system of advertising message (comprising the advertisement keyword group), comprising:

Content analysis system is used to analyze same interface word content, extracts the keyword sets relevant with advertisement, and keyword sets is sent to position analysis system and advertising database.For example: the segment word of one piece of article is arranged on the interface, and on this interface, there is " vanilla " advertisement keyword group at a place, and there is " milk " advertisement keyword group at another place, and " vanilla milk " is the key word of advertisement so.At this moment, the advertisement keyword group on pattern with other content and indifference.

The position analysis system is used for analysis and triggers advertising message (comprising the advertisement keyword group) where.Comprise: location analysis module, analysis of key phrase position and toggle area position; The choice of location module, the position of selecting to trigger advertising message (comprising the advertisement keyword group); The location triggered module when the consumer touches trigger position, shows (with different patterns) all keyword sets simultaneously.For example: 1, on same interface, there is " vanilla " keyword sets at one place, there is " milk " keyword sets at another place, so, the mid point position of this position, two places and this position, two places are for can select trigger region, when the consumer touched " vanilla " position, " vanilla " reached " milk " and demonstrates and the different state of literal on every side.When the consumer touched the mid point position of position, two places, " vanilla " reached " milk " and demonstrates and the different state of literal on every side, but the mid point position does not show special state.2, on same interface, there is " vanilla " keyword sets at a place, and there is " milk " keyword sets at another place, also has a place that " fruit grain " keyword sets is arranged, and then trigger position is except this three place, and also having a place is two perpendicular bisector intersection point positions.3, on same interface, N(N is arranged〉3) locate the position, then also have a position in distance 2 mid point position farthest.

Advertisement display system: be used for keyword sets and trigger the back presenting advertising content, at this moment, but keyword sets can select to show other ad content according to the consumer for the ad content of link form or local updating.

Advertising database: analyze the key word of advertisement, and send relevant advertising message to advertisement display system.

The present invention also provide a kind of on the mobile device touch screen interface probability trigger the method for advertising message, comprising:

A advertisement keywords and advertising message " are flooded " under literal, and not triggering does not have obvious advertisement to show.

The B advertisement keywords is made of keyword sets.

Definite method of C trigger position: place's keyword sets then its position is trigger position; The two place's keyword sets then mid point position of keyword sets position, two places and keyword sets are trigger position; Three place's keyword sets then two perpendicular bisector intersection point positions of keyword sets position, three places and keyword sets are trigger position; N(N〉3) locate then N(N of keyword sets〉3) locate keyword sets position and N(N 3) locate in the keyword sets farthest that the mid point position of keyword sets is a trigger position.Probability increases or reduces by increasing or reduce trigger position, and whether the consumer can touch trigger position also is a kind of probability.

Keyword sets showed simultaneously when D triggered.

E triggers the method that adopts the location triggered advertisement keywords to trigger advertising message.

The demonstration of key word can be highlighted demonstration when F triggered, and different colours shows that overstriking shows, changes font and shows methods such as movement display.

The G ad content can be showed by hyperlink, also can show by local updating.

Key of the present invention is to trigger " flooding " advertising message (comprising the advertisement keyword group) under literal, is not entangled with in other guide.

Claims

One kind on the mobile device touch screen interface probability trigger the system of advertising message (comprising the advertisement keyword group), comprising:

Content analysis system is used to analyze same interface word content, extracts " flood " keyword sets in content relevant with advertisement, and keyword sets is sent to position analysis system and advertising database;

The position analysis system is used for analyzing to trigger advertising message (comprising the advertisement keyword group) where, comprising: location analysis module, analysis of key phrase position and toggle area position; The choice of location module, the position of selecting to trigger advertising message (comprising the advertisement keyword group); The location triggered module when the consumer touches trigger position, shows whole keyword sets simultaneously;

Advertisement display system: be used for keyword sets and trigger the back presenting advertising content, at this moment, keyword sets can be the link form, but also can be the ad content of local updating;

Advertising database: analyze the key word of advertisement, and send relevant advertising message to advertisement display system.
2. system according to claim 1 is characterized in that: do not have tangible advertisement to show before advertising message (comprising the advertisement keyword group) is triggered, have consistance on the pattern with this interface other guide.
3. system according to claim 1 is characterized in that: content analysis system sends to the position analysis system with keyword sets.
4. according to the described system of claim 1, it is characterized in that: the position analysis system is used for analysis and triggers advertising message (comprising the advertisement keyword group) where.
5. according to the described system of claim 1, it is characterized in that: described position analysis system also comprises location analysis module, analysis of key phrase position and toggle area position, the toggle area position can be the keyword sets position, can increase or reduce the triggering probability by increasing or reduce trigger position.
6. according to the described system of claim 1, it is characterized in that: described position analysis system also comprises the choice of location module, selects to trigger the position of advertising message (comprising the advertisement keyword group).
7. according to the described system of claim 1, it is characterized in that: described position analysis system also comprises the location triggered module, when the consumer touches trigger position, shows whole keyword sets simultaneously.
8. according to the described system of claim 1, it is characterized in that: what at first trigger is keyword sets, selects to show other ad content according to the user again.
One kind on the mobile device touch screen interface probability trigger the method for advertising message, comprising:

A. advertisement keywords and advertising message " are flooded " under literal, and not triggering does not have obvious advertisement to show;

B. advertisement keywords is made of keyword sets;

C. definite method of trigger position: place's keyword sets then its position is trigger position; The two place's keyword sets then mid point position of keyword sets position, two places and keyword sets are trigger position; Three place's keyword sets then two perpendicular bisector intersection point positions of keyword sets position, three places and keyword sets are trigger position; N(N〉3) locate then N(N of keyword sets〉3) locate keyword sets position and N(N 3) locate in the keyword sets farthest that the mid point position of keyword sets is a trigger position;

The demonstration of key word can be highlighted demonstration when D. triggering, and different colours shows that overstriking shows, changes font and shows methods such as movement display;

E. ad content can be showed by hyperlink, also can show by local updating.
10. method according to claim 9 is characterized in that: described C in like manner, also can reduce trigger position for increasing trigger position, increases or reduce probability by increasing or reduce trigger position.