WO2013114399A3 - User initiated click based contextual advertising and search system - Google Patents
User initiated click based contextual advertising and search system Download PDFInfo
- Publication number
- WO2013114399A3 WO2013114399A3 PCT/IN2013/000039 IN2013000039W WO2013114399A3 WO 2013114399 A3 WO2013114399 A3 WO 2013114399A3 IN 2013000039 W IN2013000039 W IN 2013000039W WO 2013114399 A3 WO2013114399 A3 WO 2013114399A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- information
- search results
- applications
- advertisements
- contents
- Prior art date
Links
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0254—Targeted advertisements based on statistics
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The present disclosure envisages a method for facilitating contextual advertising and listing of search results in terms of information/content/applications discovered on network enabled user device. The method includes the steps of identifying and extracting the keywords in response to the user action of clicking/touching/focusing/highlighting/navigating the text displayed on user display screen without modifying software application; using said keywords to pull at least one of advertisement/content/information/application/search results from an advertisement server; receiving from the advertisement server, the from an advertisement server; receiving from the advertisement server, the attributes corresponding to advertisements/contents/information/applications/search results and displaying said advertisements/ contents/ information/ applications/ search results according to said attributes on the main or separate screen of the user device, advertisements/contents/information/applications/search results and displaying said advertisements/ contents/ information/ applications/ search results according to said attributes on the main or separate screen of the user device.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
IN247/MUM/2012 | 2012-01-24 | ||
IN247MU2012 | 2012-01-24 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2013114399A2 WO2013114399A2 (en) | 2013-08-08 |
WO2013114399A3 true WO2013114399A3 (en) | 2013-10-17 |
Family
ID=48905985
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/IN2013/000039 WO2013114399A2 (en) | 2012-01-24 | 2013-01-21 | User initiated click based contextual advertising and search system |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2013114399A2 (en) |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101130423B1 (en) * | 2010-08-16 | 2012-03-27 | 이정갑 | Method and server of providing advertisement |
US9253513B1 (en) | 2014-09-08 | 2016-02-02 | Microsoft Technology Licensing, Llc | Independent multi-panel display with cross-panel interactivity |
WO2016139675A2 (en) * | 2015-03-02 | 2016-09-09 | Persistent Systems Limited | Method and system for in-application digital content search and discovery |
CN112752124B (en) * | 2019-10-29 | 2023-11-10 | 深圳市茁壮网络股份有限公司 | Advertisement playing method and remote controller |
Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20050216823A1 (en) * | 2003-12-30 | 2005-09-29 | Microsoft Corporation | Assigning textual ads based on article history |
CN102067161A (en) * | 2008-06-18 | 2011-05-18 | 微软公司 | Presenting advertisements based on web-page interaction |
-
2013
- 2013-01-21 WO PCT/IN2013/000039 patent/WO2013114399A2/en active Application Filing
Patent Citations (2)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20050216823A1 (en) * | 2003-12-30 | 2005-09-29 | Microsoft Corporation | Assigning textual ads based on article history |
CN102067161A (en) * | 2008-06-18 | 2011-05-18 | 微软公司 | Presenting advertisements based on web-page interaction |
Also Published As
Publication number | Publication date |
---|---|
WO2013114399A2 (en) | 2013-08-08 |
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