CN104268273B - Processing method, device and browser, the browser plug-in of pushed information - Google Patents

Processing method, device and browser, the browser plug-in of pushed information Download PDF

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Publication number
CN104268273B
CN104268273B CN201410542298.9A CN201410542298A CN104268273B CN 104268273 B CN104268273 B CN 104268273B CN 201410542298 A CN201410542298 A CN 201410542298A CN 104268273 B CN104268273 B CN 104268273B
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China
Prior art keywords
pushed information
original
user
operation behavior
behavior
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CN201410542298.9A
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CN104268273A (en
Inventor
王炎林
李良
程超
张翼
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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Priority to CN201410542298.9A priority Critical patent/CN104268273B/en
Publication of CN104268273A publication Critical patent/CN104268273A/en
Priority to PCT/CN2015/083425 priority patent/WO2016058416A1/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Data Mining & Analysis (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The present invention provides a kind of processing method of pushed information, device and browser, browser plug-in.The embodiment of the present invention is by obtaining operation behavior of the user to original pushed information, make it possible to according to the operation behavior, processing is updated to the original pushed information, pushed information is updated to obtain, due to can be according to user to the operation behavior of original pushed information, processing is updated to the original pushed information, so that the pushed information pushed disclosure satisfy that user really obtains intention, therefore, it can avoid the problem that the relevant inquiry of pushed information is repeated by specified application due to user in the prior art or increase the data interaction between the corresponding server of specified application caused by operating the pushed information repeatedly, to reduce the processing load of server.

Description

Processing method, device and browser, the browser plug-in of pushed information
【Technical field】
The present invention relates to the treatment technology of pushed information more particularly to a kind of processing method of pushed information, devices and clear Look at device, browser plug-in.
【Background technology】
With the development of the communication technology, terminal is integrated with more and more functions, so that the system function row of terminal More and more corresponding applications (Application, APP) are contained in table.It can be related to some pushed informations in some applications Push Service, for example, advertisement pushing, game push or application push etc..In the Push Service of existing pushed information, based on use The information that the information or history that family is currently accessing access pushes to user and believes with the relevant push of information accessed Breath.
However, since each pushed information is that advertising provider is tactful according to market survey result, push object, push Etc. information, the fix information editted in advance it is true to may be such that pushed information that Push Service is pushed cannot be satisfied user Positive acquisition is intended to so that user needs the relevant inquiry of pushed information is repeated by specified application or repeatedly described in operation Pushed information, for example, oneself unfamiliar content may be met in pushed information so that user needs to answer by searching class With inquiry being repeated, to understand the content in detail, alternatively, for another example may encounter in pushed information especially interested Some content so that user needs by showing or interactive class application, to operate the pushed information, and to show this interior with prominent Hold, etc., in this way, the data interaction between the corresponding server of specified application can be increased, so as to cause server The increase of processing load.
【Invention content】
The many aspects of the present invention provide a kind of processing method of pushed information, device and browser, browser plug-in, use To reduce the processing load of server.
An aspect of of the present present invention provides a kind of processing method of pushed information, including:
Obtain operation behavior of the user to original pushed information;
According to the operation behavior, processing is updated to the original pushed information, to obtain update pushed information.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the user couple At least one of in the operation behavior of original pushed information, including following operation behavior:
The operation behavior that user operates the carrier of the original pushed information;And
The operation behavior that user operates the content of the original pushed information.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, it is described according to institute Operation behavior is stated, processing is updated to the original pushed information, to obtain update pushed information, including:
According to the operation behavior, carrier to the original pushed information and in the content of the original pushed information At least one is updated processing, to obtain the update pushed information.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, it is described original to push away The carrier of breath of delivering letters includes flat carrier or three-dimensional carrier.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the operation row Be include in following operation behavior at least one of:
Clicking operation;
The duration of clicking operation and the clicking operation;
The frequency of clicking operation and the clicking operation;
Drag operation;
The duration of drag operation and the drag operation;
The frequency of drag operation and the drag operation;
Selection operation;
The duration of selection operation and the selection operation;And
The frequency of selection operation and the selection operation.
Another aspect of the present invention provides a kind of processing unit of pushed information, including:
Acquiring unit, the operation behavior for obtaining user to original pushed information;
Updating unit, for according to the operation behavior, processing to be updated to the original pushed information, to obtain more New pushed information.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the acquisition are single The user acquired in member to the operation behavior of original pushed information, including in following operation behavior at least one of:
The operation behavior that user operates the carrier of the original pushed information;And
The operation behavior that user operates the content of the original pushed information.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the update are single Member is specifically used for
According to the operation behavior, carrier to the original pushed information and in the content of the original pushed information At least one is updated processing, to obtain the update pushed information.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, it is described original to push away The carrier of breath of delivering letters includes flat carrier or three-dimensional carrier.
The aspect and any possible implementation manners as described above, it is further provided a kind of realization method, the acquisition are single The user acquired in member to the operation behavior of original pushed information, including in following operation behavior at least one of:
Clicking operation;
The duration of clicking operation and the clicking operation;
The frequency of clicking operation and the clicking operation;
Drag operation;
The duration of drag operation and the drag operation;
The frequency of drag operation and the drag operation;
Selection operation;
The duration of selection operation and the selection operation;And
The frequency of selection operation and the selection operation.
Another aspect of the present invention, provides a kind of browser, including the place of pushed information that above-mentioned another aspect is provided Manage device.
Another aspect of the present invention provides a kind of browser plug-in, including the pushed information that above-mentioned another aspect is provided Processing unit.
As shown from the above technical solution, the embodiment of the present invention is by obtaining user to the operation behavior of original pushed information, Make it possible to according to the operation behavior, processing is updated to the original pushed information, to obtain update pushed information, by According to user to the operation behavior of original pushed information processing can be updated to the original pushed information so that institute The pushed information of push disclosure satisfy that user really obtains intention, therefore, it is possible to avoid in the prior art since user passes through Specified application is repeated the relevant inquiry of pushed information or operates the specified application of increase caused by the pushed information repeatedly The problem of data interaction between corresponding server, to reduce the processing load of server.
In addition, using technical solution provided by the invention, due to can be according to user to the operation row of original pushed information To be updated processing to the original pushed information so that the pushed information pushed disclosure satisfy that user really obtains It is intended to, therefore, it is possible to effectively improve the validity of pushed information.
In addition, using technical solution provided by the invention, due to can be according to user to the operation row of original pushed information To be updated processing to the original pushed information so that the pushed information pushed disclosure satisfy that user really obtains It is intended to, therefore, it is possible to effectively improve the efficiency of push.
In addition, using technical solution provided by the invention, since the carrier of original pushed information is in addition to that can be that plane carries Can also be the three-dimensional carrier of the various dimensions shapes such as 3D or 4D except body so that original pushed information can have stereoscopic effect, Therefore, it is possible to effectively improve the user experience of push.
In addition, using technical solution provided in this embodiment, due to operation that can be according to user to original pushed information Behavior is updated processing so that the pushed information pushed disclosure satisfy that user really obtains to the original pushed information Take meaning figure, enabling improve the clicking rate and conversion ratio of update pushed information.
【Description of the drawings】
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to embodiment or description of the prior art Needed in attached drawing be briefly described, it should be apparent that, the accompanying drawings in the following description be the present invention some realities Example is applied, it for those of ordinary skill in the art, without having to pay creative labor, can also be attached according to these Figure obtains other attached drawings.
Fig. 1 is the flow diagram of the processing method for the pushed information that one embodiment of the invention provides;
Fig. 2 is the structural schematic diagram of the processing unit for the pushed information that another embodiment of the present invention provides.
【Specific implementation mode】
In order to make the object, technical scheme and advantages of the embodiment of the invention clearer, below in conjunction with the embodiment of the present invention In attached drawing, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is A part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art The whole other embodiments obtained without creative efforts, shall fall within the protection scope of the present invention.
It should be noted that terminal involved in the embodiment of the present invention can include but is not limited to mobile phone, individual digital Assistant (Personal Digital Assistant, PDA), radio hand-held equipment, tablet computer (Tablet Computer), PC (Personal Computer, PC), MP3 player, MP4 players, wearable device (for example, intelligent glasses, Smartwatch, Intelligent bracelet etc.) etc..
In addition, the terms "and/or", only a kind of incidence relation of description affiliated partner, indicates may exist Three kinds of relationships, for example, A and/or B, can indicate:Individualism A exists simultaneously A and B, these three situations of individualism B.Separately Outside, character "/" herein, it is a kind of relationship of "or" to typically represent forward-backward correlation object.
Fig. 1 is the flow diagram of the processing method for the pushed information that one embodiment of the invention provides, as shown in Figure 1.
101, operation behavior of the user to original pushed information is obtained.
102, according to the operation behavior, processing is updated to the original pushed information, updates push letter to obtain Breath.
It should be noted that 101 and 102 executive agent can be to be located locally the application of terminal, or can also be The work(such as the plug-in unit or Software Development Kit (Software Development Kit, SDK) that are located locally in the application of terminal Energy unit can also be either the processing engine in the server of network side or can also be dividing positioned at network side Cloth system, the present embodiment is to this without being particularly limited to, and the present embodiment is to this without being particularly limited to.
It is understood that the application can be mounted in the local program (nativeApp) in terminal, or may be used also To be a web page program (webApp) of browser in terminal, the present embodiment is to this without being particularly limited to.
In this way, by obtaining operation behavior of the user to original pushed information, enabling right according to the operation behavior The original pushed information is updated processing, to obtain update pushed information, due to can be believed original push according to user The operation behavior of breath is updated processing so that the pushed information pushed disclosure satisfy that user to the original pushed information It really obtains and is intended to, therefore, it is possible to avoid in the prior art since pushed information phase is repeated by specified application in user The inquiry of pass operates the specified data using between corresponding server of increase caused by the pushed information repeatedly Interactive problem, to reduce the processing load of server.
So-called original pushed information, content can include but is not limited to the product or service that service provider is provided In information, the name information of service provider, the location information of service provider and the contact details of service provider at least One, for example, the link information etc. of text, picture, audio, video or jump page), the present embodiment is to this without especially limiting It is fixed.
Usually, the Push Service of pushed information, for example, advertisement pushing, game push or application push, are to be based on using The information that the information or history that family is currently accessing access pushes to user and believes with the relevant push of information accessed Breath.Before 101, push strategy in the prior art may be used, original pushed information is pushed to user, for example, advertisement, trip Play or application etc..
In the present embodiment, original pushed information can be pushed to user by number of ways, for example, short message, multimedia message, electronics postal Part, WWW (World Wide Web, Web) page etc., the present embodiment is to this without being particularly limited to.Original pushed information Carrier, i.e., the push carrier of original pushed information refer to the channel mode for issuing original pushed information.
During a concrete implementation, the carrier of the original pushed information can be flat carrier, for example, disappearing Breath, the region on the page or page elements, publication etc..
The page is referred to as WWW (World Wide Web, Web) page, can be based on hypertext mark sometimes The webpage (Web Page) that note language (HyperText Markup Language, HTML) is write, i.e. html page, or also Can be the webpage write based on HTML and Java language, i.e. the java server page (Java Server Page, JSP), or Person can also be the webpage that other programming languages are write, and the present embodiment is to this without being particularly limited to.
Specifically, the page may include by one or more page-tag for example, hypertext markup language (HyperText Markup Language, HTML) label, JSP labels etc., the display block of definition, referred to as page elements, example Such as, text, picture, hyperlink, button, input frame, combobox etc., the present embodiment is to this without being particularly limited to.
During another concrete implementation, the carrier of the original pushed information can be three-dimensional carrier, for example, 3D Carrier or 4D carriers etc..
It should be noted that the carrier of the original pushed information, can be and the relevant carrier of original pushed information, example Such as, the product etc. that pushed information is pushed, or can also be the carrier unrelated with original pushed information, for example, the one of the page A specified region, standard three-dimensional geometrical figure etc., the present embodiment is to this without being particularly limited to.
Optionally, in a possible realization method of the present embodiment, in 101, user can specifically be acquired to original The operation behavior daily record of beginning pushed information, to obtain operation behavior of the user to original pushed information.
Wherein, the operation behavior can include but is not limited at least one in following operation behavior:
Clicking operation;
The duration of clicking operation and the clicking operation;
The frequency of clicking operation and the clicking operation;
Drag operation;
The duration of drag operation and the drag operation;
The frequency of drag operation and the drag operation;
Selection operation;
The duration of selection operation and the selection operation;And
The frequency of selection operation and the selection operation.
Wherein, so-called this operation of click can be that user controls light using external input devices such as mouse or keyboards The carried out trigger action of mark, or for user the touch input equipments institutes such as touch screen can also be touched using finger or input pen The touching of progress operates, and the present embodiment is to this without being particularly limited to.
During a concrete implementation, it can specifically obtain user and the carrier of the original pushed information is grasped The operation behavior of work.
For using the cube of standard as the 3D carriers of original pushed information, sent out respectively on 6 faces of original state 6 contents of the original pushed information of cloth, i.e., publication content A on front, publication content B on the back side, above upper publication content C, under Content D, publication content E on the left side, publication content F on the right side are issued on face.
Specifically, can specifically obtain user to cubical drag operation or clicking operation, for example, by front into Row drag operation or clicking operation, by the location swap in front and the back side, in this way, issued content B just faces use on the back side Family, facilitates further browsing or the operation of user, or can also obtain user to cubical drag operation or click behaviour The duration of work and the drag operation or clicking operation, or user can also be obtained to cubical drag operation or clicking operation With the drag operation or the frequency, etc. of clicking operation.
During another concrete implementation, it can specifically obtain user and the content of the original pushed information is carried out The operation behavior of operation.
For using a specified region of the page as the flat carrier of original pushed information, issued in the specified region former The content of beginning pushed information.
Specifically, user can specifically be obtained to the content middle part participle of original pushed information, phrase, sentence or paragraph Selection operation for example, carrying out selection operation by the phrase G in the content to original pushed information, and then executes duplication, divides again It the further operatings such as enjoys, search for, in such manner, it is possible to which this phrase G is shared with other users, or further inquiring this phrase The related data of G, alternatively, user can also be obtained to the content middle part participle of original pushed information, phrase, sentence or paragraph The duration of selection operation and the selection operation segments the content middle part of original pushed information, is short alternatively, user can also be obtained The frequency, etc. of language, the selection operation of sentence or paragraph and the selection operation.
During another concrete implementation, it can specifically obtain user and the carrier of the original pushed information is carried out The operation behavior that the operation behavior of operation and user operate the content of the original pushed information.Detailed description can join See aforementioned related content, details are not described herein again.
It optionally,, specifically can be according to the operation in 103 in a possible realization method of the present embodiment Behavior, the carrier to the original pushed information and at least one in the content of the original pushed information are updated place Reason, to obtain the update pushed information.
It, specifically can be according to the operation behavior, to the original pushed information during concrete implementation Carrier is updated processing, to obtain the update pushed information.
For using the cube of standard as the 3D carriers of original pushed information, sent out respectively on 6 faces of original state 6 contents of the original pushed information of cloth, i.e., publication content A on front, publication content B on the back side, above upper publication content C, under Content D, publication content E on the left side, publication content F on the right side are issued on face.
Specifically, specifically machine can be utilized according to acquired user to cubical drag operation or clicking operation Learning art is updated processing to cubical original state, for example, get user carries out drag operation or point to front Operation is hit, by the location swap in front and the back side.
In this way, then can be according to acquired operation behavior, by the position in the front and the back side of the carrier of original pushed information Exchange is set, a kind of carrier of update pushed information is obtained, positive position is the position at the back side of the carrier of original pushed information It sets, the position at the back side is the positive position of the carrier of original pushed information, and content B, the new back of the body are issued on new front Content A is issued on face, on the constant i.e. above upper publication content C of the content that other faces are issued, below upper publication content D, the left side Publication content F on publication content E, the right side.
Alternatively, the front of the carrier of original pushed information can also be sent out with the back side according to acquired operation behavior The exchange of cloth obtains another carrier of update pushed information, and content B is issued on front, content A is issued on the back side, Publication content E, the right side on the constant i.e. above upper publication content C of content that other faces are issued, below upper publication content D, the left side Upper publication content F.
It, specifically can be according to the operation behavior, to the original pushed information during another concrete implementation Content be updated processing, to obtain the update pushed information.
For using a specified region of the page as the flat carrier of original pushed information, issued in the specified region former The content of beginning pushed information.
It specifically, specifically can be according to acquired user to participle, phrase, sentence in the middle part of the content of original pushed information Or the selection operation of paragraph is updated processing using machine learning techniques to the content of original pushed information, for example, obtaining To user is carried out by selection operation, and then executes duplication again, shares, searches for by the phrase G in the content of original pushed information etc. into Single stepping.
In this way, then phrase G, Huo Zhezeng can be highlighted according to acquired operation behavior, in original pushed information Add the relevant explanation to phrase G, obtains the content of update pushed information.
It is so-called to highlight, can refer to the display mode of the display mode and other page elements of a page elements It differs, so that a page elements are different from other page elements.For example, phrase G with update pushed information in addition to Other content of text except phrase G, using different colours, different fonts, different font sizes, font inclination, font-weight, font Increase the different display modes such as underscore, the present embodiment is to this without being particularly limited to.
In the present embodiment, by obtaining operation behavior of the user to original pushed information, enabling according to the operation Behavior is updated processing to the original pushed information, to obtain update pushed information, due to can be according to user to original The operation behavior of pushed information is updated processing so that the pushed information pushed can expire to the original pushed information Sufficient user really obtains intention, therefore, it is possible to avoid in the prior art since push is repeated by specified application in user The relevant inquiry of information or between operating repeatedly and increasing the corresponding server of specified application caused by the pushed information Data interaction the problem of, to reduce the processing load of server.
In addition, using technical solution provided by the invention, due to can be according to user to the operation row of original pushed information To be updated processing to the original pushed information so that the pushed information pushed disclosure satisfy that user really obtains It is intended to, therefore, it is possible to effectively improve the validity of pushed information.
In addition, using technical solution provided by the invention, due to can be according to user to the operation row of original pushed information To be updated processing to the original pushed information so that the pushed information pushed disclosure satisfy that user really obtains It is intended to, therefore, it is possible to effectively improve the efficiency of push.
In addition, using technical solution provided by the invention, since the carrier of original pushed information is in addition to that can be that plane carries Can also be the three-dimensional carrier of the various dimensions shapes such as 3D or 4D except body so that original pushed information can have stereoscopic effect, Therefore, it is possible to effectively improve the user experience of push.
In addition, using technical solution provided in this embodiment, due to operation that can be according to user to original pushed information Behavior is updated processing so that the pushed information pushed disclosure satisfy that user really obtains to the original pushed information Take meaning figure, enabling improve the clicking rate and conversion ratio of update pushed information.
It should be noted that for each method embodiment above-mentioned, for simple description, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should understand that, the present invention is not limited by the described action sequence because According to the present invention, certain steps can be performed in other orders or simultaneously.Secondly, those skilled in the art should also know It knows, embodiment described in this description belongs to preferred embodiment, and involved action and module are not necessarily of the invention It is necessary.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment Point, it may refer to the associated description of other embodiment.
Fig. 2 is the structural schematic diagram of the processing unit for the pushed information that another embodiment of the present invention provides, as shown in Figure 2. The processing unit of the pushed information of the present embodiment may include acquiring unit 21 and updating unit 22.Wherein, acquiring unit 21 are used In acquisition user to the operation behavior of original pushed information;Updating unit 22 is used for according to the operation behavior, to described original Pushed information is updated processing, to obtain update pushed information.
It should be noted that the processing unit for the pushed information that the present embodiment is provided can be to be located locally answering for terminal With, or can also be the plug-in unit being located locally in the application of terminal or Software Development Kit (Software Development Kit, SDK) etc. functional units, or can also be processing engine in the server of network side, or Person can also be positioned at network side distributed system, the present embodiment to this without being particularly limited to, the present embodiment to this not into Row is particularly limited to.
It is understood that the application can be mounted in the local program (nativeApp) in terminal, or may be used also To be a web page program (webApp) of browser in terminal, the present embodiment is to this without being particularly limited to.
Optionally, in a possible realization method of the present embodiment, the carrier of the original pushed information can be Flat carrier, for example, region or page elements, publication etc. on message, the page.
Optionally, in a possible realization method of the present embodiment, the carrier of the original pushed information can be Three-dimensional carrier, for example, 3D carriers or 4D carriers etc..
It should be noted that the carrier of the original pushed information, can be and the relevant carrier of original pushed information, example Such as, the product etc. that pushed information is pushed, or can also be the carrier unrelated with original pushed information, for example, the one of the page A specified region, standard three-dimensional geometrical figure etc., the present embodiment is to this without being particularly limited to.
Optionally, in a possible realization method of the present embodiment, the acquiring unit 21 can specifically acquire use Operation behavior daily record of the family to original pushed information, to obtain operation behavior of the user to original pushed information.
Wherein, the operation behavior acquired in the acquiring unit 21 can include but is not limited in following operation behavior At least one of:
Clicking operation;
The duration of clicking operation and the clicking operation;
The frequency of clicking operation and the clicking operation;
Drag operation;
The duration of drag operation and the drag operation;
The frequency of drag operation and the drag operation;
Selection operation;
The duration of selection operation and the selection operation;And
The frequency of selection operation and the selection operation.
Optionally, in a possible realization method of the present embodiment, the use acquired in the acquiring unit 21 Family can include but is not limited at least one in following operation behavior to the operation behavior of original pushed information:
The operation behavior that user operates the carrier of the original pushed information;And
The operation behavior that user operates the content of the original pushed information.
Optionally, in a possible realization method of the present embodiment, the updating unit 22 specifically can be used for root According to the operation behavior, carrier to the original pushed information and in the content of the original pushed information at least one of into Row update is handled, to obtain the update pushed information.
It should be noted that method in the corresponding embodiments of Fig. 1, it can be by the processing of pushed information provided in this embodiment Device is realized.Detailed description may refer to the correlated resources in the corresponding embodiments of Fig. 1, and details are not described herein again.
In the present embodiment, operation behavior of the user to original pushed information is obtained by acquiring unit so that updating unit Processing can be updated to the original pushed information, to obtain update pushed information, due to energy according to the operation behavior Processing is enough updated so that pushed to the original pushed information to the operation behavior of original pushed information according to user Pushed information disclosure satisfy that user really obtains intention, therefore, it is possible to avoid in the prior art due to user pass through it is specified Application and its are specified using increase caused by the relevant inquiry of pushed information is repeated or operates the pushed information repeatedly The problem of data interaction between corresponding server, to reduce the processing load of server.
In addition, using technical solution provided by the invention, due to can be according to user to the operation row of original pushed information To be updated processing to the original pushed information so that the pushed information pushed disclosure satisfy that user really obtains It is intended to, therefore, it is possible to effectively improve the validity of pushed information.
In addition, using technical solution provided by the invention, due to can be according to user to the operation row of original pushed information To be updated processing to the original pushed information so that the pushed information pushed disclosure satisfy that user really obtains It is intended to, therefore, it is possible to effectively improve the efficiency of push.
In addition, using technical solution provided by the invention, since the carrier of original pushed information is in addition to that can be that plane carries Can also be the three-dimensional carrier of the various dimensions shapes such as 3D or 4D except body so that original pushed information can have stereoscopic effect, Therefore, it is possible to effectively improve the user experience of push.
In addition, using technical solution provided in this embodiment, due to operation that can be according to user to original pushed information Behavior is updated processing so that the pushed information pushed disclosure satisfy that user really obtains to the original pushed information Take meaning figure, enabling improve the clicking rate and conversion ratio of update pushed information.
Another embodiment of the present invention can also provide a kind of browser, including the push letter that the corresponding embodiments of Fig. 2 provide The processing unit of breath.
Another embodiment of the present invention, can also provide a kind of browser plug-in, including pushing away of providing of the corresponding embodiments of Fig. 2 It delivers letters the processing unit of breath.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description, The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
In several embodiments provided by the present invention, it should be understood that disclosed system, device and method can be with It realizes by another way.For example, the apparatus embodiments described above are merely exemplary, for example, the unit It divides, only a kind of division of logic function, formula that in actual implementation, there may be another division manner, such as multiple units or component It can be combined or can be integrated into another system, or some features can be ignored or not executed.Another point, it is shown or The mutual coupling, direct-coupling or communication connection discussed can be the indirect coupling by some interfaces, device or unit It closes or communicates to connect, can be electrical, machinery or other forms.
The unit illustrated as separating component may or may not be physically separated, aobvious as unit The component shown may or may not be physical unit, you can be located at a place, or may be distributed over multiple In network element.Some or all of unit therein can be selected according to the actual needs to realize the mesh of this embodiment scheme 's.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it can also It is that each unit physically exists alone, it can also be during two or more units be integrated in one unit.Above-mentioned integrated list The form that hardware had both may be used in member is realized, can also be realized in the form of hardware adds SFU software functional unit.
The above-mentioned integrated unit being realized in the form of SFU software functional unit can be stored in one and computer-readable deposit In storage media.Above-mentioned SFU software functional unit is stored in a storage medium, including some instructions are used so that a computer It is each that equipment (can be personal computer, server or the network equipment etc.) or processor (processor) execute the present invention The part steps of embodiment the method.And storage medium above-mentioned includes:USB flash disk, mobile hard disk, read-only memory (Read- Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. it is various The medium of program code can be stored.
Finally it should be noted that:The above embodiments are merely illustrative of the technical solutions of the present invention, rather than its limitations;Although Present invention has been described in detail with reference to the aforementioned embodiments, it will be understood by those of ordinary skill in the art that:It still may be used With technical scheme described in the above embodiments is modified or equivalent replacement of some of the technical features; And these modifications or replacements, various embodiments of the present invention technical solution that it does not separate the essence of the corresponding technical solution spirit and Range.

Claims (10)

1. a kind of processing method of pushed information, which is characterized in that including:
Obtain operation behavior of the user to original pushed information;
According to the operation behavior, processing is updated to the original pushed information, to obtain update pushed information;
Wherein, the user is to the operation behavior of original pushed information, including:
The operation behavior that user operates the carrier of the original pushed information;And
The operation behavior that user operates the content of the original pushed information.
2. according to the method described in claim 1, it is characterized in that, described according to the operation behavior, to the original push Information is updated processing, to obtain update pushed information, including:
According to the operation behavior, carrier to the original pushed information and in the content of the original pushed information at least One is updated processing, to obtain the update pushed information.
3. method according to claim 1 or 2, which is characterized in that the carrier of the original pushed information includes that plane carries Body or three-dimensional carrier.
4. method according to claim 1 or 2, which is characterized in that the operation behavior includes in following operation behavior At least one of:
Clicking operation;
The duration of clicking operation and the clicking operation;
The frequency of clicking operation and the clicking operation;
Drag operation;
The duration of drag operation and the drag operation;
The frequency of drag operation and the drag operation;
Selection operation;
The duration of selection operation and the selection operation;And
The frequency of selection operation and the selection operation.
5. a kind of processing unit of pushed information, which is characterized in that including:
Acquiring unit, the operation behavior for obtaining user to original pushed information;
Updating unit is pushed away for according to the operation behavior, processing to be updated to the original pushed information with obtaining update It delivers letters breath;
Wherein, the user acquired in the acquiring unit is to the operation behavior of original pushed information, including:
The operation behavior that user operates the carrier of the original pushed information;And
The operation behavior that user operates the content of the original pushed information.
6. device according to claim 5, which is characterized in that the updating unit is specifically used for
According to the operation behavior, carrier to the original pushed information and in the content of the original pushed information at least One is updated processing, to obtain the update pushed information.
7. device according to claim 5 or 6, which is characterized in that the carrier of the original pushed information includes that plane carries Body or three-dimensional carrier.
8. device according to claim 5 or 6, which is characterized in that the user acquired in the acquiring unit is to original At least one of in the operation behavior of beginning pushed information, including following operation behavior:
Clicking operation;
The duration of clicking operation and the clicking operation;
The frequency of clicking operation and the clicking operation;
Drag operation;
The duration of drag operation and the drag operation;
The frequency of drag operation and the drag operation;
Selection operation;
The duration of selection operation and the selection operation;And
The frequency of selection operation and the selection operation.
9. a kind of browser, which is characterized in that include the device as described in any claim in claim 5~8.
10. a kind of browser plug-in, which is characterized in that include the device as described in any claim in claim 5~8.
CN201410542298.9A 2014-10-14 2014-10-14 Processing method, device and browser, the browser plug-in of pushed information Active CN104268273B (en)

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