CN104268273A - Processing method and device for pushing information, browser and browser plug-in - Google Patents
Processing method and device for pushing information, browser and browser plug-in Download PDFInfo
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- CN104268273A CN104268273A CN201410542298.9A CN201410542298A CN104268273A CN 104268273 A CN104268273 A CN 104268273A CN 201410542298 A CN201410542298 A CN 201410542298A CN 104268273 A CN104268273 A CN 104268273A
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- pushed information
- user
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
- G06F3/0486—Drag-and-drop
Abstract
The invention provides a processing method and device for pushing information, a browser and a browser plug-in. On the basis that an operation behavior of a user to original pushed information is obtained, updating processing can be performed on the original pushed information so that updated pushed information can be obtained; as the updating processing can be performed on the original pushed information according to the operation behavior of the user to the original pushed information, the pushed information is enabled to satisfy the true obtaining intention of the user; as a result, the problem of increased data interaction between a specified application and a corresponding server due to that the user repeatedly inquires about the pushed information or performs repeated operations by use of the specified application in the prior art can be avoided, and therefore, the processing burden of the server can be reduced.
Description
[technical field]
The present invention relates to the treatment technology of pushed information, particularly relate to a kind of disposal route of pushed information, device and browser, browser plug-in.
[background technology]
Along with the development of the communication technology, terminal is integrated with increasing function, thus makes to contain more and more corresponding application (Application, APP) in the systemic-function list of terminal.Can relate to the Push Service of some pushed information in some application, such as, advertisement pushing, game push or application pushes.In the Push Service of existing pushed information, based on the information of the current information of accessing of user or history access, push the pushed information relevant to accessed information to user.
But, because each pushed information is that advertising provider is according to market survey result, push object, push the information such as strategy, the fix information editted in advance, the pushed information that Push Service may be made to push cannot meet the real acquisition intention of user, user is made to need by specifying application repeatedly to carry out pushed information described in the relevant inquiry of pushed information or repeatable operation, such as, oneself unfamiliar content may be met in pushed information, user is made to need to be applied by search class, repeatedly inquire about, to understand this content in detail, or, again such as, interested especially some contents may be encountered in pushed information, user is made to need by representing or interactive class application, operate described pushed information, this content is represented with outstanding, etc., like this, the data interaction of specifying and applying between the server corresponding with it can be increased, thus result in the increase of the processing load of server.
[summary of the invention]
Many aspects of the present invention provide a kind of disposal route of pushed information, device and browser, browser plug-in, in order to reduce the processing load of server.
An aspect of of the present present invention, provides a kind of disposal route of pushed information, comprising:
Obtain user to the operation behavior of original pushed information;
According to described operation behavior, update process is carried out to described original pushed information, to obtain renewal pushed information.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and described user, to the operation behavior of original pushed information, comprises at least one item in following operation behavior:
The operation behavior that the carrier of user to described original pushed information operates; And
The operation behavior that the content of user to described original pushed information operates.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, described according to described operation behavior, carries out update process to described original pushed information, to obtain renewal pushed information, comprising:
According to described operation behavior, update process is carried out, to obtain described renewal pushed information at least one item in the carrier of described original pushed information and the content of described original pushed information.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and the carrier of described original pushed information comprises flat carrier or three-dimensional carrier.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and described operation behavior comprises at least one item in following operation behavior:
Clicking operation;
The duration of clicking operation and this clicking operation;
The frequency of clicking operation and this clicking operation;
Drag operation;
The duration of drag operation and this drag operation;
The frequency of drag operation and this drag operation;
Select operation;
Select the duration of operation and this selection operation; And
Select the frequency of operation and this selection operation.
Another aspect of the present invention, provides a kind for the treatment of apparatus of pushed information, comprising:
Acquiring unit, for obtaining the operation behavior of user to original pushed information;
Updating block, for according to described operation behavior, carries out update process to described original pushed information, to obtain renewal pushed information.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and the described user that described acquiring unit obtains, to the operation behavior of original pushed information, comprises at least one item in following operation behavior:
The operation behavior that the carrier of user to described original pushed information operates; And
The operation behavior that the content of user to described original pushed information operates.
Aspect as above and arbitrary possible implementation, provide a kind of implementation, described updating block further, specifically for
According to described operation behavior, update process is carried out, to obtain described renewal pushed information at least one item in the carrier of described original pushed information and the content of described original pushed information.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and the carrier of described original pushed information comprises flat carrier or three-dimensional carrier.
Aspect as above and arbitrary possible implementation, provide a kind of implementation further, and the described user that described acquiring unit obtains, to the operation behavior of original pushed information, comprises at least one item in following operation behavior:
Clicking operation;
The duration of clicking operation and this clicking operation;
The frequency of clicking operation and this clicking operation;
Drag operation;
The duration of drag operation and this drag operation;
The frequency of drag operation and this drag operation;
Select operation;
Select the duration of operation and this selection operation; And
Select the frequency of operation and this selection operation.
Another aspect of the present invention, provides a kind of browser, comprises the treating apparatus of the pushed information that above-mentioned another aspect provides.
Another aspect of the present invention, provides a kind of browser plug-in, comprises the treating apparatus of the pushed information that above-mentioned another aspect provides.
As shown from the above technical solution, the embodiment of the present invention is by obtaining user to the operation behavior of original pushed information, make it possible to according to described operation behavior, update process is carried out to described original pushed information, pushed information is upgraded to obtain, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, the problem of the data interaction between the server that the increase caused by pushed information described in specify application repeatedly to carry out inquiry that pushed information is correlated with or repeatable operation due to user in prior art can be avoided to specify application corresponding with it, thus reduce the processing load of server.
In addition, adopt technical scheme provided by the invention, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, it is possible to effectively improve the validity of pushed information.
In addition, adopt technical scheme provided by the invention, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, it is possible to effectively improve the efficiency pushed.
In addition, adopt technical scheme provided by the invention, because the carrier of original pushed information is except can be except flat carrier, it can also be the three-dimensional carrier of the various dimensions shapes such as 3D or 4D, original pushed information is made to have stereoeffect, therefore, it is possible to effectively improve the Consumer's Experience pushed.
In addition, adopt the technical scheme that the present embodiment provides, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, make it possible to the clicking rate and the conversion ratio that improve renewal pushed information.
[accompanying drawing explanation]
In order to be illustrated more clearly in the technical scheme in the embodiment of the present invention, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The schematic flow sheet of the disposal route of the pushed information that Fig. 1 provides for one embodiment of the invention;
The structural representation of the treating apparatus of the pushed information that Fig. 2 provides for another embodiment of the present invention.
[embodiment]
For making the object of the embodiment of the present invention, technical scheme and advantage clearly, below in conjunction with the accompanying drawing in the embodiment of the present invention, technical scheme in the embodiment of the present invention is clearly and completely described, obviously, described embodiment is the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making other embodiments whole obtained under creative work prerequisite, belong to the scope of protection of the invention.
It should be noted that, terminal involved in the embodiment of the present invention can include but not limited to mobile phone, personal digital assistant (Personal Digital Assistant, PDA), radio hand-held equipment, panel computer (Tablet Computer), PC (Personal Computer, PC), MP3 player, MP4 player, wearable device (such as, intelligent glasses, intelligent watch, Intelligent bracelet etc.) etc.
In addition, term "and/or" herein, being only a kind of incidence relation describing affiliated partner, can there are three kinds of relations in expression, and such as, A and/or B, can represent: individualism A, exists A and B simultaneously, these three kinds of situations of individualism B.In addition, character "/" herein, general expression forward-backward correlation is to the relation liking a kind of "or".
The schematic flow sheet of the disposal route of the pushed information that Fig. 1 provides for one embodiment of the invention, as shown in Figure 1.
101, user is obtained to the operation behavior of original pushed information.
102, according to described operation behavior, update process is carried out to described original pushed information, to obtain renewal pushed information.
It should be noted that, the executive agent of 101 and 102 can for being positioned at the application of local terminal, or can also for being arranged in plug-in unit or SDK (Software Development Kit) (the Software Development Kit of the application of local terminal, the functional unit such as SDK), or can also for being arranged in the processing engine of the server of network side, or can also for being positioned at the distributed system of network side, the present embodiment is not particularly limited this, and the present embodiment is not particularly limited this.
Be understandable that, described application can be mounted in the local program (nativeApp) in terminal, or can also be a web page program (webApp) of browser in terminal, and the present embodiment is not particularly limited this.
Like this, by obtaining user to the operation behavior of original pushed information, make it possible to according to described operation behavior, update process is carried out to described original pushed information, pushed information is upgraded to obtain, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, the problem of the data interaction between the server that the increase caused by pushed information described in specify application repeatedly to carry out inquiry that pushed information is correlated with or repeatable operation due to user in prior art can be avoided to specify application corresponding with it, thus reduce the processing load of server.
So-called original pushed information, its content can include but not limited at least one item in the contact details of the product that service provider provides or information on services, the name information of service provider, the positional information of service provider and service provider, such as, the link information etc. of text, picture, audio frequency, video or jump page), the present embodiment is not particularly limited this.
As a rule, the Push Service of pushed information, such as, advertisement pushing, game push or application pushes, and are the information based on the current information of accessing of user or history access, push the pushed information relevant to accessed information to user.Before 101, propelling movement of the prior art strategy can be adopted, push original pushed information to user, such as, advertisement, game or application etc.
In the present embodiment, original pushed information can be pushed to user by number of ways, and such as, note, multimedia message, Email, WWW (World Wide Web, the Web) page etc., the present embodiment is not particularly limited this.The carrier of original pushed information, i.e. the propelling movement carrier of original pushed information, refer to the channel mode issuing original pushed information.
In a concrete implementation procedure, the carrier of described original pushed information can be flat carrier, such as, and the region on message, the page or page elements, publication etc.
The page, sometimes WWW (World Wide Web can be also called, Web) page, can be based on HTML (Hypertext Markup Language) (HyperText Markup Language, HTML) webpage (Web Page) write, i.e. html page, or can also be the webpage write based on HTML and Java language, the i.e. java server page (Java Server Page, JSP), or the webpage can also write for other programming languages, the present embodiment is not particularly limited this.
Particularly, the page can comprise by one or more page-tag such as, HTML (Hypertext Markup Language) (HyperText Markup Language, HTML) label, JSP label etc., the display block of definition, is called page elements, such as, text, picture, hyperlink, button, input frame, combobox etc., the present embodiment is not particularly limited this.
In the implementation procedure that another is concrete, the carrier of described original pushed information can be three-dimensional carrier, such as, and 3D carrier or 4D carrier etc.
It should be noted that, the carrier of described original pushed information, can be the carrier relevant to original pushed information, such as, the product etc. that pushed information pushes, or can also be the carrier irrelevant with original pushed information, such as, an appointed area of the page, the solid geometry figure etc. of standard, the present embodiment is not particularly limited this.
Alternatively, in one of the present embodiment possible implementation, in 101, the operation behavior daily record of user to original pushed information can specifically be gathered, to obtain the operation behavior of user to original pushed information.
Wherein, described operation behavior can include but not limited at least one item in following operation behavior:
Clicking operation;
The duration of clicking operation and this clicking operation;
The frequency of clicking operation and this clicking operation;
Drag operation;
The duration of drag operation and this drag operation;
The frequency of drag operation and this drag operation;
Select operation;
Select the duration of operation and this selection operation; And
Select the frequency of operation and this selection operation.
Wherein, this operation of so-called click, the trigger action that the external input device such as mouse or keyboard control cursor can be utilized to carry out for user, or the touching operation that the touch input equipment such as finger or input pen touching touch-screen can also be utilized to carry out for user, the present embodiment is not particularly limited this.
In a concrete implementation procedure, specifically can obtain the operation behavior that the carrier of user to described original pushed information operates.
For the cube of standard as the 3D carrier of original pushed information, 6 faces of its original state are issued respectively 6 contents of original pushed information, namely content distributed B on content distributed A, the back side on front, go up content distributed C above, to go up on content distributed D, the left side content distributed F on content distributed E, the right side below.
Particularly, specifically can obtain user to cubical drag operation or clicking operation, such as, by carrying out drag operation or clicking operation to front, by the location swap at front and the back side, like this, on the back side, content distributed B just faces user, user friendlyly browse further or operate, or the duration of user to cubical drag operation or clicking operation and this drag operation or clicking operation can also be obtained, or the frequency of user to cubical drag operation or clicking operation and this drag operation or clicking operation can also be obtained, etc.
In the implementation procedure that another is concrete, specifically can obtain the operation behavior that the content of user to described original pushed information operates.
For the page appointed area as the flat carrier of original pushed information, in this appointed area, issue the content of original pushed information.
Particularly, specifically can obtain user to participle in the middle part of the content of original pushed information, phrase, the selection operation of sentence or paragraph, such as, selection operation is carried out by the phrase G in the content to original pushed information, and then execution copies again, share, search etc. are operation further, like this, this phrase G can be shared with other users, or the related data of this phrase of inquiry G further, or, user can also be obtained to participle in the middle part of the content of original pushed information, phrase, the selection operation of sentence or paragraph and the duration of this selection operation, or, user can also be obtained to participle in the middle part of the content of original pushed information, phrase, the selection operation of sentence or paragraph and the frequency of this selection operation, etc..
In the implementation procedure that another is concrete, specifically can obtain operation behavior that the carrier of user to described original pushed information operate and the operation behavior that the content of user to described original pushed information operates.Detailed description see aforementioned related content, can repeat no more herein.
Alternatively, in one of the present embodiment possible implementation, in 103, specifically can according to described operation behavior, update process is carried out, to obtain described renewal pushed information at least one item in the carrier of described original pushed information and the content of described original pushed information.
In a concrete implementation procedure, specifically according to described operation behavior, update process can be carried out to the carrier of described original pushed information, to obtain described renewal pushed information.
For the cube of standard as the 3D carrier of original pushed information, 6 faces of its original state are issued respectively 6 contents of original pushed information, namely content distributed B on content distributed A, the back side on front, go up content distributed C above, to go up on content distributed D, the left side content distributed F on content distributed E, the right side below.
Particularly, specifically according to obtained user to cubical drag operation or clicking operation, machine learning techniques can be utilized, update process is carried out to cubical original state, such as, get user and drag operation or clicking operation are carried out to front, by the location swap at front and the back side.
Like this, then can according to obtained operation behavior, by the front of the carrier of original pushed information and the location swap at the back side, obtain a kind of carrier upgrading pushed information, the position in its front is the position at the back side of the carrier of original pushed information, the position at its back side is the position in the front of the carrier of original pushed information, content distributed B on its new front, content distributed A on the new back side, the content issued of other faces constant namely above upper content distributed C, to go up on content distributed D, the left side content distributed F on content distributed E, the right side below.
Or, can also according to obtained operation behavior, by the exchange that the front of the carrier of original pushed information and the back side are issued, obtain the another kind of carrier upgrading pushed information, content distributed B on its front, content distributed A on the back side, the content issued of other faces constant namely above upper content distributed C, to go up on content distributed D, the left side content distributed F on content distributed E, the right side below.
In the implementation procedure that another is concrete, specifically according to described operation behavior, update process can be carried out to the content of described original pushed information, to obtain described renewal pushed information.
For the page appointed area as the flat carrier of original pushed information, in this appointed area, issue the content of original pushed information.
Particularly, specifically can operate the selection of participle, phrase, sentence or paragraph in the middle part of the content of original pushed information according to obtained user, utilize machine learning techniques, update process is carried out to the content of original pushed information, such as, get user and selection operation carried out to the phrase G in the content of original pushed information, so perform again copy, share, the operation further such as search.
Like this, then according to obtained operation behavior, in original pushed information, phrase G can be highlighted, or increase the relevant explanation to phrase G, obtain the content upgrading pushed information.
So-calledly to highlight, can refer to that the display mode of a page elements is not identical with the display mode of other page elements, be different from other page elements to make this page elements.Such as, phrase G and other content of text upgraded in pushed information except phrase G, adopt the display mode that different colours, different fonts, different font size, font inclination, font-weight, font increase underscore etc. are different, the present embodiment is not particularly limited this.
In the present embodiment, by obtaining user to the operation behavior of original pushed information, make it possible to according to described operation behavior, update process is carried out to described original pushed information, pushed information is upgraded to obtain, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, the problem of the data interaction between the server that the increase caused by pushed information described in specify application repeatedly to carry out inquiry that pushed information is correlated with or repeatable operation due to user in prior art can be avoided to specify application corresponding with it, thus reduce the processing load of server.
In addition, adopt technical scheme provided by the invention, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, it is possible to effectively improve the validity of pushed information.
In addition, adopt technical scheme provided by the invention, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, it is possible to effectively improve the efficiency pushed.
In addition, adopt technical scheme provided by the invention, because the carrier of original pushed information is except can be except flat carrier, it can also be the three-dimensional carrier of the various dimensions shapes such as 3D or 4D, original pushed information is made to have stereoeffect, therefore, it is possible to effectively improve the Consumer's Experience pushed.
In addition, adopt the technical scheme that the present embodiment provides, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, make it possible to the clicking rate and the conversion ratio that improve renewal pushed information.
It should be noted that, for aforesaid each embodiment of the method, in order to simple description, therefore it is all expressed as a series of combination of actions, but those skilled in the art should know, the present invention is not by the restriction of described sequence of movement, because according to the present invention, some step can adopt other orders or carry out simultaneously.Secondly, those skilled in the art also should know, the embodiment described in instructions all belongs to preferred embodiment, and involved action and module might not be that the present invention is necessary.
In the above-described embodiments, the description of each embodiment is all emphasized particularly on different fields, in certain embodiment, there is no the part described in detail, can see the associated description of other embodiments.
The structural representation of the treating apparatus of the pushed information that Fig. 2 provides for another embodiment of the present invention, as shown in Figure 2.The treating apparatus of the pushed information of the present embodiment can comprise acquiring unit 21 and updating block 22.Wherein, acquiring unit 21, for obtaining the operation behavior of user to original pushed information; Updating block 22, for according to described operation behavior, carries out update process to described original pushed information, to obtain renewal pushed information.
It should be noted that, the treating apparatus of the pushed information that the present embodiment provides can for being positioned at the application of local terminal, or can also for being arranged in plug-in unit or SDK (Software Development Kit) (the Software Development Kit of the application of local terminal, the functional unit such as SDK), or can also for being arranged in the processing engine of the server of network side, or can also for being positioned at the distributed system of network side, the present embodiment is not particularly limited this, and the present embodiment is not particularly limited this.
Be understandable that, described application can be mounted in the local program (nativeApp) in terminal, or can also be a web page program (webApp) of browser in terminal, and the present embodiment is not particularly limited this.
Alternatively, in one of the present embodiment possible implementation, the carrier of described original pushed information can be flat carrier, such as, and the region on message, the page or page elements, publication etc.
Alternatively, in one of the present embodiment possible implementation, the carrier of described original pushed information can be three-dimensional carrier, such as, and 3D carrier or 4D carrier etc.
It should be noted that, the carrier of described original pushed information, can be the carrier relevant to original pushed information, such as, the product etc. that pushed information pushes, or can also be the carrier irrelevant with original pushed information, such as, an appointed area of the page, the solid geometry figure etc. of standard, the present embodiment is not particularly limited this.
Alternatively, in one of the present embodiment possible implementation, described acquiring unit 21, specifically can gather the operation behavior daily record of user to original pushed information, to obtain the operation behavior of user to original pushed information.
Wherein, the described operation behavior that described acquiring unit 21 obtains can include but not limited at least one item in following operation behavior:
Clicking operation;
The duration of clicking operation and this clicking operation;
The frequency of clicking operation and this clicking operation;
Drag operation;
The duration of drag operation and this drag operation;
The frequency of drag operation and this drag operation;
Select operation;
Select the duration of operation and this selection operation; And
Select the frequency of operation and this selection operation.
Alternatively, in one of the present embodiment possible implementation, the described user that described acquiring unit 21 obtains, to the operation behavior of original pushed information, can include but not limited at least one item in following operation behavior:
The operation behavior that the carrier of user to described original pushed information operates; And
The operation behavior that the content of user to described original pushed information operates.
Alternatively, in one of the present embodiment possible implementation, described updating block 22, specifically may be used for according to described operation behavior, update process is carried out, to obtain described renewal pushed information at least one item in the carrier of described original pushed information and the content of described original pushed information.
It should be noted that, method in the embodiment that Fig. 1 is corresponding, the treating apparatus of the pushed information that can be provided by the present embodiment realizes.Detailed description see the correlated resources in embodiment corresponding to Fig. 1, can repeat no more herein.
In the present embodiment, user is obtained to the operation behavior of original pushed information by acquiring unit, make updating block can according to described operation behavior, update process is carried out to described original pushed information, pushed information is upgraded to obtain, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, the problem of the data interaction between the server that the increase caused by pushed information described in specify application repeatedly to carry out inquiry that pushed information is correlated with or repeatable operation due to user in prior art can be avoided to specify application corresponding with it, thus reduce the processing load of server.
In addition, adopt technical scheme provided by the invention, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, it is possible to effectively improve the validity of pushed information.
In addition, adopt technical scheme provided by the invention, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, therefore, it is possible to effectively improve the efficiency pushed.
In addition, adopt technical scheme provided by the invention, because the carrier of original pushed information is except can be except flat carrier, it can also be the three-dimensional carrier of the various dimensions shapes such as 3D or 4D, original pushed information is made to have stereoeffect, therefore, it is possible to effectively improve the Consumer's Experience pushed.
In addition, adopt the technical scheme that the present embodiment provides, due to can according to the operation behavior of user to original pushed information, update process is carried out to described original pushed information, make pushed pushed information can meet the real acquisition intention of user, make it possible to the clicking rate and the conversion ratio that improve renewal pushed information.
Another embodiment of the present invention, can also provide a kind of browser, comprises the treating apparatus of the pushed information that embodiment corresponding to Fig. 2 provides.
Another embodiment of the present invention, can also provide a kind of browser plug-in, comprises the treating apparatus of the pushed information that embodiment corresponding to Fig. 2 provides.
Those skilled in the art can be well understood to, and for convenience and simplicity of description, the system of foregoing description, the specific works process of device and unit, with reference to the corresponding process in preceding method embodiment, can not repeat them here.
In several embodiment provided by the present invention, should be understood that, disclosed system, apparatus and method, can realize by another way.Such as, device embodiment described above is only schematic, such as, the division of described unit, be only a kind of logic function to divide, actual can have other dividing mode when realizing, such as multiple unit or assembly can in conjunction with or another system can be integrated into, or some features can be ignored, or do not perform.Another point, shown or discussed coupling each other or direct-coupling or communication connection can be by some interfaces, and the indirect coupling of device or unit or communication connection can be electrical, machinery or other form.
The described unit illustrated as separating component or can may not be and physically separates, and the parts as unit display can be or may not be physical location, namely can be positioned at a place, or also can be distributed in multiple network element.Some or all of unit wherein can be selected according to the actual needs to realize the object of the present embodiment scheme.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, also can be that the independent physics of unit exists, also can two or more unit in a unit integrated.Above-mentioned integrated unit both can adopt the form of hardware to realize, and the form that hardware also can be adopted to add SFU software functional unit realizes.
The above-mentioned integrated unit realized with the form of SFU software functional unit, can be stored in a computer read/write memory medium.Above-mentioned SFU software functional unit is stored in a storage medium, comprising some instructions in order to make a computer equipment (can be personal computer, server, or the network equipment etc.) or processor (processor) perform the part steps of method described in each embodiment of the present invention.And aforesaid storage medium comprises: USB flash disk, portable hard drive, ROM (read-only memory) (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disc or CD etc. various can be program code stored medium.
Last it is noted that above embodiment is only in order to illustrate technical scheme of the present invention, be not intended to limit; Although with reference to previous embodiment to invention has been detailed description, those of ordinary skill in the art is to be understood that: it still can be modified to the technical scheme described in foregoing embodiments, or carries out equivalent replacement to wherein portion of techniques feature; And these amendments or replacement, do not make the essence of appropriate technical solution depart from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (12)
1. a disposal route for pushed information, is characterized in that, comprising:
Obtain user to the operation behavior of original pushed information;
According to described operation behavior, update process is carried out to described original pushed information, to obtain renewal pushed information.
2. method according to claim 1, is characterized in that, described user, to the operation behavior of original pushed information, comprises at least one item in following operation behavior:
The operation behavior that the carrier of user to described original pushed information operates; And
The operation behavior that the content of user to described original pushed information operates.
3. method according to claim 1, is characterized in that, described according to described operation behavior, carries out update process to described original pushed information, to obtain renewal pushed information, comprising:
According to described operation behavior, update process is carried out, to obtain described renewal pushed information at least one item in the carrier of described original pushed information and the content of described original pushed information.
4. according to the method in claim 2 or 3, it is characterized in that, the carrier of described original pushed information comprises flat carrier or three-dimensional carrier.
5. according to the method in claim 2 or 3, it is characterized in that, described operation behavior comprises at least one item in following operation behavior:
Clicking operation;
The duration of clicking operation and this clicking operation;
The frequency of clicking operation and this clicking operation;
Drag operation;
The duration of drag operation and this drag operation;
The frequency of drag operation and this drag operation;
Select operation;
Select the duration of operation and this selection operation; And
Select the frequency of operation and this selection operation.
6. a treating apparatus for pushed information, is characterized in that, comprising:
Acquiring unit, for obtaining the operation behavior of user to original pushed information;
Updating block, for according to described operation behavior, carries out update process to described original pushed information, to obtain renewal pushed information.
7. device according to claim 6, is characterized in that, the described user that described acquiring unit obtains, to the operation behavior of original pushed information, comprises at least one item in following operation behavior:
The operation behavior that the carrier of user to described original pushed information operates; And
The operation behavior that the content of user to described original pushed information operates.
8. device according to claim 6, is characterized in that, described updating block, specifically for
According to described operation behavior, update process is carried out, to obtain described renewal pushed information at least one item in the carrier of described original pushed information and the content of described original pushed information.
9. the device according to claim 7 or 8, is characterized in that, the carrier of described original pushed information comprises flat carrier or three-dimensional carrier.
10. the device according to claim 7 or 8, is characterized in that, the described user that described acquiring unit obtains, to the operation behavior of original pushed information, comprises at least one item in following operation behavior:
Clicking operation;
The duration of clicking operation and this clicking operation;
The frequency of clicking operation and this clicking operation;
Drag operation;
The duration of drag operation and this drag operation;
The frequency of drag operation and this drag operation;
Select operation;
Select the duration of operation and this selection operation; And
Select the frequency of operation and this selection operation.
11. 1 kinds of browsers, is characterized in that, comprise the device as described in claim arbitrary in claim 6 ~ 10.
12. 1 kinds of browser plug-ins, is characterized in that, comprise the device as described in claim arbitrary in claim 6 ~ 10.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410542298.9A CN104268273B (en) | 2014-10-14 | 2014-10-14 | Processing method, device and browser, the browser plug-in of pushed information |
| PCT/CN2015/083425 WO2016058416A1 (en) | 2014-10-14 | 2015-07-07 | Push information processing method and device, browser, browser plug-in and non-volatile computer storage medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410542298.9A CN104268273B (en) | 2014-10-14 | 2014-10-14 | Processing method, device and browser, the browser plug-in of pushed information |
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| Publication Number | Publication Date |
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| CN104268273A true CN104268273A (en) | 2015-01-07 |
| CN104268273B CN104268273B (en) | 2018-09-04 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201410542298.9A Active CN104268273B (en) | 2014-10-14 | 2014-10-14 | Processing method, device and browser, the browser plug-in of pushed information |
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| Country | Link |
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| CN (1) | CN104268273B (en) |
| WO (1) | WO2016058416A1 (en) |
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Also Published As
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| CN104268273B (en) | 2018-09-04 |
| WO2016058416A1 (en) | 2016-04-21 |
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