CN103106602A - Digital advertisement displaying method - Google Patents
Digital advertisement displaying method Download PDFInfo
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- CN103106602A CN103106602A CN 201210524650 CN201210524650A CN103106602A CN 103106602 A CN103106602 A CN 103106602A CN 201210524650 CN201210524650 CN 201210524650 CN 201210524650 A CN201210524650 A CN 201210524650A CN 103106602 A CN103106602 A CN 103106602A
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Abstract
The invention discloses a digital advertisement displaying method. The method comprises a first step that an advertisement displaying terminal obtains to-be-displayed advertisement information through a network and saves the information in a local storage system, a second step that the advertisement displaying terminal obtains an advertisement displaying strategy through the network and saves a strategy in the local storage system, and a third step that the advertisement displaying terminal conducts the displaying and the playing of the advertisement content according to the advertisement displaying strategy. The method has the advantages of greatly improving the expandability of the advertisement system by means of the online advertisement displaying terminal, flexibly obtaining the advertisement information through the network and displaying without specially ordering an operator to update the advertisement content off-line, saving the manpower and material resources substantially, and lowering the operating cost substantially after once input. The advertisement displaying terminal based on an embedded operating system can customize different advertisement strategies. The method has significant economic benefits to conduct the flexible advertising strategies to different customers and conduct targeted delivery.
Description
Technical field
The present invention relates to the advertisement media field, relate in particular to a kind of digital advertisement display packing.
Background technology
Traditional advertisement is spread and propagates by guideboard, poster, kiosk, mural painting, bus shelter and compartment wall advertisement, yet this mode is mainly to show by the mode that simple word or word add picture, with a advertised product, during towards different specification, need the different style of design, need the picture of high-resolution because area is larger such as bus shelter, less or the irregular place of some sizes needs original advertised product is modified, and causes and promotes inconvenience.
And along with the development of Digital Media, increasing market, shopping area are provided with outdoor large LED advertisement screen or indoor ad display screen, and these advertisement screens dispersions are wider, more new data need to carry out execute-in-place, upload as carrying out data by netting twine or serial ports, caused the waste of a large amount of manpowers.
At present, the development of network technology is popularizing of WiMAX particularly, and above-mentioned problem can by the advertising management business, office terminal and server are set, be unified, manage concentratedly the electric advertisement screen that is dispersed in each corner, city.
Summary of the invention
The present invention is directed to the proposition of above problem, and develop a kind of digital advertisement display packing, it is characterized in that, comprise the following steps:
The advertising message that step 1, advertisement display terminal will show by Network Capture also is kept in local storage system;
Step 2, the advertisement display terminal is by Network Capture advertisement display strategy and be kept in local storage system;
Step 3, advertisement display terminal display the play to ad content according to the advertisement display strategy.
Preferably, described advertising message comprises flash, picture, text, audio frequency.
Preferably, described display strategy is used for the pattern that advertisement shows is set, and comprises chained address, the display time intervals of displaying contents.
Preferably, the chained address of described displaying contents comprises the binary code of the corresponding advertising message of a line item in file path or database.
Implement the present invention and have following beneficial effect: adopt basic online advertisement display terminal of the present invention, can greatly improve the extensibility of ad system, flexibly by the Network Capture advertising message and shown, need not to send someone specially to carry out off-line and upgrade ad content, human and material resources have greatly been saved, and can significantly cut operating costs after once dropping into, advertisement display terminal based on embedded OS, can self-defined different advertising strategy, implement advertising strategy flexibly for different users, the directed input has very strong economic benefit.
Description of drawings
Fig. 1 is method flow diagram of the present invention.
Embodiment
The invention provides a kind of digital advertisement display packing, comprise the following steps: the advertising message that step 1, advertisement display terminal will show by Network Capture also is kept in local storage system; Step 2, the advertisement display terminal is by Network Capture advertisement display strategy and be kept in local storage system; Step 3, advertisement display terminal display the play to ad content according to the advertisement display strategy.
The advertisement display terminal is by wireless network accessing Internet network, by connecting with remote server, and carrying out user's login, remote server judges according to the information of user's login which content these advertisement display terminal needs show, and downloads in advertisement display terminal local system; The storage of advertising message can be to be kept at that in file system, the form with file exists, and can be also to deposit in local data base.
Advertising message comprises flash, picture, text, audio frequency.
After the advertising message preservation is complete, need to obtain the advertisement display strategy.Display strategy is used for the pattern that advertisement shows is set, and comprises chained address, the display time intervals of displaying contents.
Display strategy is preserved by database or configuration file, if preserve by database, operated by rotary motion content field, interval time field, when many advertising messages are arranged, ad content table in program poll database, by the reading of content field and interval time field advertisement is shown.
When the strategy that has renewal on server and content, the advertisement display terminal downloads to new advertising message and advertisement display strategy again this locality demonstration that circulates.
Implement the present invention and have following beneficial effect: adopt basic online advertisement display terminal of the present invention, can greatly improve the extensibility of ad system, flexibly by the Network Capture advertising message and shown, need not to send someone specially to carry out off-line and upgrade ad content, human and material resources have greatly been saved, and can significantly cut operating costs after once dropping into, advertisement display terminal based on embedded OS, can self-defined different advertising strategy, implement advertising strategy flexibly for different users, the directed input has very strong economic benefit.
The above; only be the better embodiment of the present invention; but protection scope of the present invention is not limited to this; anyly be familiar with those skilled in the art in the technical scope that the present invention discloses; be equal to replacement or changed according to technical scheme of the present invention and inventive concept thereof, within all should being encompassed in protection scope of the present invention.
Claims (4)
1. a digital advertisement display packing, is characterized in that, comprises the following steps:
The advertising message that step 1, advertisement display terminal will show by Network Capture also is kept in local storage system;
Step 2, the advertisement display terminal is by Network Capture advertisement display strategy and be kept in local storage system;
Step 3, advertisement display terminal display the play to ad content according to the advertisement display strategy.
2. digital advertisement display packing as claimed in claim 1, is characterized in that, described advertising message comprises flash, picture, text, audio frequency.
3. digital advertisement display packing as claimed in claim 1, is characterized in that, described display strategy is used for the pattern that advertisement shows is set, and comprises chained address, the display time intervals of displaying contents.
4. digital advertisement display packing as claimed in claim 1, is characterized in that, the chained address of described displaying contents comprises the binary code of the corresponding advertising message of a line item in file path or database.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201210524650 CN103106602A (en) | 2012-12-07 | 2012-12-07 | Digital advertisement displaying method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN 201210524650 CN103106602A (en) | 2012-12-07 | 2012-12-07 | Digital advertisement displaying method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN103106602A true CN103106602A (en) | 2013-05-15 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN 201210524650 Pending CN103106602A (en) | 2012-12-07 | 2012-12-07 | Digital advertisement displaying method |
Country Status (1)
| Country | Link |
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| CN (1) | CN103106602A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105447729A (en) * | 2015-12-23 | 2016-03-30 | 小米科技有限责任公司 | Advertising information exhibiting method and device |
| CN105915598A (en) * | 2016-04-12 | 2016-08-31 | 宁波极动精准广告传媒有限公司 | Advertisement transmission display device and advertisement transmission display method for multiple types of screens |
| CN107566915A (en) * | 2017-09-11 | 2018-01-09 | 上海与德科技有限公司 | A kind of synthetic method of advertisement |
| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN108989853A (en) * | 2018-08-24 | 2018-12-11 | 阿里巴巴集团控股有限公司 | A kind of processing method, device and the multimedia play equipment of multimedia material |
| CN110246266A (en) * | 2019-06-19 | 2019-09-17 | 深圳市丰巢科技有限公司 | A kind of information displaying method, device, equipment and medium |
-
2012
- 2012-12-07 CN CN 201210524650 patent/CN103106602A/en active Pending
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105447729A (en) * | 2015-12-23 | 2016-03-30 | 小米科技有限责任公司 | Advertising information exhibiting method and device |
| CN105915598A (en) * | 2016-04-12 | 2016-08-31 | 宁波极动精准广告传媒有限公司 | Advertisement transmission display device and advertisement transmission display method for multiple types of screens |
| CN107566915A (en) * | 2017-09-11 | 2018-01-09 | 上海与德科技有限公司 | A kind of synthetic method of advertisement |
| CN108257531A (en) * | 2018-01-04 | 2018-07-06 | 深圳市明加光电科技有限公司 | Advertisement placement method, system and computer readable storage medium |
| CN108989853A (en) * | 2018-08-24 | 2018-12-11 | 阿里巴巴集团控股有限公司 | A kind of processing method, device and the multimedia play equipment of multimedia material |
| CN111614978A (en) * | 2018-08-24 | 2020-09-01 | 阿里巴巴集团控股有限公司 | Multimedia material processing method and device and multimedia playing equipment |
| CN111614978B (en) * | 2018-08-24 | 2022-04-29 | 创新先进技术有限公司 | Multimedia material processing method and device and multimedia playing equipment |
| US11330327B2 (en) | 2018-08-24 | 2022-05-10 | Advanced New Technologies Co., Ltd. | Multimedia material processing method, apparatus, and multimedia playback device |
| CN110246266A (en) * | 2019-06-19 | 2019-09-17 | 深圳市丰巢科技有限公司 | A kind of information displaying method, device, equipment and medium |
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| C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20130515 |