CN103093374A - Method and system capable of achieving mobile advertisement - Google Patents
Method and system capable of achieving mobile advertisement Download PDFInfo
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- CN103093374A CN103093374A CN2012105920330A CN201210592033A CN103093374A CN 103093374 A CN103093374 A CN 103093374A CN 2012105920330 A CN2012105920330 A CN 2012105920330A CN 201210592033 A CN201210592033 A CN 201210592033A CN 103093374 A CN103093374 A CN 103093374A
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Abstract
Provided is a method and a system capable of achieving the mobile advertisement. Each business platform is mutually independent in a mobile advertisement platform. The system capable of achieving the mobile advertisement comprises a digital advertisement platform, a mobile medium inserting platform, an operation management platform, a business data service engine and a business data base, wherein the digital advertisement platform is used for receiving advertisement injecting requirements of an advertising client, the mobile medium inserting platform is used for receiving inserting requirements of a platform businessman and achieving inserting of the platform businessman, the operation management platform is used for receiving business management requirements in the mobile advertisement system and achieving business management functions in the mobile advertisement system, the business data service engine is used as a link between the platform businessman and the advertising client, the platform businessman obtains the advertisements through the business data service engine, the advertising client injects the advertisements through the business data service engine, and the business data base is used for storing business data. Due to the fact that the business platforms are separated, updating and maintenance of the platform, and expanding and counting of the data are benefited, and therefore performance of the system is improved.
Description
Technical field
The present invention relates to the communications field, relate in particular to a kind of method and system that realize moving advertising.
Background technology
Along with the lifting of the universal and network speed of smart mobile phone, moving advertising also develops rapidly as a kind of emerging advertisement mode thereupon, it is by mobile device, as mobile phone, PSP, panel computer etc., and the advertisement that access is mobile uses or show during mobile webpage.Relevant system platform is also varied, usually adopts mode as shown in Figure 1 to build.In this mode, each platform passes through role set altogether, and the user just can access corresponding information by role switching, makes the user enter each entrance very convenient.
But, above-mentioned building in mode, to upgrading and the maintenance of system platform, and data expansion statistics is all more difficult.
Summary of the invention
The purpose of this invention is to provide a kind of more be conducive to safeguard to get moving advertising implementation method and system.
A kind of system that realizes moving advertising, it comprises: moving advertising platform, business datum service-Engine and Service Database; Wherein, the moving advertising platform comprises separate digital advertisement platform, mobile medium access platform, operation management platform; The digital advertisement platform is used for accepting advertiser's advertisement putting request; Mobile medium access platform for the access request of accepting the platform business, is realized the access to the platform business; The operation management platform is used for accepting the intrasystem service management request of moving advertising, realizes the intrasystem service management function of moving advertising; The business datum service-Engine, be used for depositing the data of digital advertisement platform, mobile medium access platform, operation management platform in Service Database, and the business datum of storing in the acquisition request Service Database according to digital advertisement platform, mobile medium access platform, operation management platform; And the platform business obtains advertisement by the business datum service-Engine, and the advertiser throws in advertisement by the business datum service-Engine; Service Database, the business datum that is used for storing digital advertisement platform, mobile medium access platform, operation management platform.
A kind of method that realizes moving advertising, it comprises: each separate business platform is accepted the operation requests that the user sends; The business datum service-Engine is perhaps thrown in advertisement according to advertiser's request according to platform business's acquisition request advertisement; Each business platform deposits business datum separately in Service Database by the business datum service-Engine respectively; Each business platform obtains relevant business datum by the business datum service-Engine from Service Database respectively.
A kind ofly realize that the method for moving advertising comprises: each separate business platform is accepted the operation requests that the user sends; Each business platform deposits business datum separately in Service Database by the business datum service-Engine respectively; Each business platform originally Tong Guo not obtain relevant business datum from Service Database by the business datum service-Engine.
In the specific embodiment of the present invention, with each business platform separately, reduce the degree of coupling between each platform, upgrading and maintenance to each platform, and the work such as data expansion, statistics can carry out respectively, can not influence each other, and reduced thus upgrading and the maintenance of platform, and the difficulty of the work such as data expansion, statistics, thereby promoted the performance of system.
Description of drawings
Fig. 1 realizes the configuration diagram of moving advertising in prior art.
Fig. 2 is a kind of schematic diagram of realizing the system of moving advertising of the specific embodiment of the invention one.
Fig. 3 is a kind of process flow diagram of realizing the method for moving advertising of the specific embodiment of the invention two.
Embodiment
Below in conjunction with drawings and Examples, invention is described in detail.
As shown in Figure 2, a kind of system that realizes moving advertising of the specific embodiment of the invention one, comprise: moving advertising platform 210, business datum service-Engine 250 and Service Database 260, wherein, moving advertising platform 210 comprises separate digital advertisement platform 220, mobile medium access platform 230, operation management platform 240.
Mobile medium access platform 230 for the access request of accepting the platform business, is realized the access to the platform business; Concrete, mobile medium access platform 230 can MAS (Medium Access System, medium access system), is platform business alliance platform, is used for assembling the platform business who has mobile flow;
Business datum service-Engine 250, be used for depositing the data of digital advertisement platform 220, mobile medium access platform 230, operation management platform 240 in Service Database 260, and according to the business datum of storing in the acquisition request Service Database 260 of digital advertisement platform 220, mobile medium access platform 230, operation management platform 240; Business datum service-Engine 250 is root ties of connecting platform business and advertiser, and the platform business goes for to ask by business datum service-Engine 250 and obtains advertisement, and the advertiser throws in advertisement by business datum service-Engine 250 at the mobile digital advertising platform.
In the specific embodiment of the invention one, with each business platform separately, reduce the degree of coupling between each platform, upgrading and maintenance to each platform, and the work such as data expansion, statistics can carry out respectively, can not influence each other, and reduced thus upgrading and the maintenance of platform, and the difficulty of the work such as data expansion, statistics, thereby promoted the performance of system.
As shown in Figure 3, a kind of method that realizes moving advertising of the specific embodiment of the invention two, the method comprises:
Step S310: each separate business platform is accepted operation requests;
Wherein, business platform comprises digital advertisement platform, mobile medium access platform, operation management platform.The digital advertisement platform is used for accepting advertiser's advertisement putting request; Concrete, can be intelligent advertisement release platform (ASS); Mobile medium access platform for the access request of accepting the platform business, is realized the access to the platform business; Concrete, can be medium access system (MAS); The operation management platform is for the management function that realizes advertising business; Concrete, can be operational support system, OSS (OSS);
Step S320: the business datum service-Engine is perhaps thrown in advertisement according to advertiser's request according to platform business's acquisition request advertisement;
Step S330: each business platform deposits business datum separately in Service Database by the business datum service-Engine respectively;
Step S350: each business platform obtains relevant business datum by the business datum service-Engine from Service Database respectively.
Wherein there is no strict sequencing between step S320, S330, S350.
In the specific embodiment of the invention two, because each business platform of realizing different business is separate, therefore, reduced the degree of coupling between each platform, to upgrading and the maintenance of each business platform, and the work such as data expansion, statistics can be carried out respectively, can not influence each other, reduce thus upgrading and the maintenance of platform, and the difficulty of the work such as data expansion, statistics, thereby promoted the performance of system.
The above is only the better embodiment of technical solution of the present invention, is not for limiting protection scope of the present invention.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (6)
1. a system that realizes moving advertising, is characterized in that, this system comprises: moving advertising platform, business datum service-Engine and Service Database; Wherein, the moving advertising platform comprises separate digital advertisement platform, mobile medium access platform, operation management platform;
Described digital advertisement platform is used for accepting advertiser's advertisement putting request;
Described mobile medium access platform for the access request of accepting the platform business, is realized the access to described platform business;
Described operation management platform is used for accepting the intrasystem service management request of moving advertising, realizes the intrasystem service management function of moving advertising;
Described business datum service-Engine, be used for depositing the data of described digital advertisement platform, described mobile medium access platform, described operation management platform in described Service Database, and the business datum of storing in the described Service Database of acquisition request according to described digital advertisement platform, described mobile medium access platform, described operation management platform; And described platform business obtains advertisement by described business datum service-Engine, and described advertiser throws in advertisement by described business datum service-Engine;
Described Service Database is used for the business datum of storing described digital advertisement platform, described mobile medium access platform, described operation management platform.
2. the system that realizes moving advertising as claimed in claim 1, is characterized in that, described digital advertisement platform is the intelligent advertisement release platform.
3. the system that realizes moving advertising as claimed in claim 1, is characterized in that, described mobile medium access platform is platform business alliance platform, is used for assembling the platform business who has mobile flow.
4. the system that realizes moving advertising as claimed in claim 1, is characterized in that, described operation management platform is the intrasystem Business Management Platform of moving advertising.
5. a method that realizes moving advertising, is characterized in that, the method comprises:
Each separate business platform is accepted the operation requests that the user sends;
The business datum service-Engine is perhaps thrown in advertisement according to advertiser's request according to platform business's acquisition request advertisement; Each business platform deposits business datum separately in Service Database by the business datum service-Engine respectively;
Each business platform obtains relevant business datum by the business datum service-Engine from Service Database respectively.
6. the method that realizes moving advertising as claimed in claim 5, is characterized in that, described each separate business platform is accepted the operation requests that the user sends and comprised:
The digital advertisement platform is accepted advertiser's advertisement putting request;
Mobile medium access platform is accepted platform business's access request, realizes the access to the platform business;
The operation management platform is accepted the intrasystem service management request of moving advertising, realizes the management function of advertising business.
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| CN2012105920330A CN103093374A (en) | 2012-12-19 | 2012-12-19 | Method and system capable of achieving mobile advertisement |
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| CN2012105920330A CN103093374A (en) | 2012-12-19 | 2012-12-19 | Method and system capable of achieving mobile advertisement |
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107256497A (en) * | 2017-06-05 | 2017-10-17 | 北京奇虎科技有限公司 | Advertisement delivery system |
| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
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| CN101730319A (en) * | 2008-10-16 | 2010-06-09 | 中兴通讯股份有限公司 | System and method for launching mobile network advertisement |
| CN102081775A (en) * | 2009-11-27 | 2011-06-01 | 阿里巴巴集团控股有限公司 | Advertising method, system and equipment |
| US20120084160A1 (en) * | 2010-10-05 | 2012-04-05 | Gregory Joseph Badros | Providing Social Endorsements with Online Advertising |
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- 2012-12-19 CN CN2012105920330A patent/CN103093374A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN1797461A (en) * | 2004-12-23 | 2006-07-05 | 华为技术有限公司 | System and method for issuing information of ad craft |
| CN101730319A (en) * | 2008-10-16 | 2010-06-09 | 中兴通讯股份有限公司 | System and method for launching mobile network advertisement |
| CN102081775A (en) * | 2009-11-27 | 2011-06-01 | 阿里巴巴集团控股有限公司 | Advertising method, system and equipment |
| US20120084160A1 (en) * | 2010-10-05 | 2012-04-05 | Gregory Joseph Badros | Providing Social Endorsements with Online Advertising |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107256497A (en) * | 2017-06-05 | 2017-10-17 | 北京奇虎科技有限公司 | Advertisement delivery system |
| CN108629634A (en) * | 2018-04-02 | 2018-10-09 | 陈国兴 | Advertisement method and system |
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