CN102982135A

CN102982135A - Method and device used for providing presented information

Info

Publication number: CN102982135A
Application number: CN2012104661305A
Authority: CN
Inventors: 徐升; 何思南
Original assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Current assignee: Beijing Baidu Netcom Science and Technology Co Ltd
Priority date: 2012-11-16
Filing date: 2012-11-16
Publication date: 2013-03-20

Abstract

The invention aims to provide a method and a device used for providing presented information. The method and the device used for providing the presented the information specifically comprise the steps of obtaining information to be presented and an initial result page corresponding to the information to be presented; confirming corresponding target location information, in the initial result page, of the information to be presented according to page relevant information of the initial result page; generating a corresponding target result page according to the information to be presented and the initial result page and combining with the target location information. The target result page comprises presented information corresponding to the information to be presented and is provided for a corresponding user. The method and the device used for providing the presented the information is capable of generating the target result page through confirming the target location information, corresponding to the information to be presented, in the initial result page and according to the information to be presented and the initial result page, wherein the target result page includes the presented information corresponding to the information to be presented. Information delivery efficiency and user acquiring information efficiency are improved, and browse reading experience of a user is increased.

Description

A kind of method and apparatus be used to presentation information is provided

Technical field

The present invention relates to Internet technical field, relate in particular to a kind of technology be used to presentation information is provided.

Background technology

Current, along with the development of Internet technology and internet, applications to the infiltration with life of user learning, work, people pass through Network Capture information more and more.But, except body matter, may also have other information in the webpage, such as presentation information such as webpage navigation link, advertisement link; In addition, for the efficient that raising information is transmitted, the information outside the page, such as presentation information, also can offer calling party with this page, for example, presenting among the 3GPP (Presence) business, with certain communication mode, the Real-time Obtaining presentation information is also presented to the targeted customer.Yet these presentation information tend to affect user's acquisition of information and viewing experience, for example improper because of the position of this presentation information in the page, so that even if the content information of this presentation information meets user's demand, this user also may ignore this presentation information of inquiry, not only prolonged the time of user's obtaining information, the information that also affected provides the efficient of efficient and user's obtaining information.

Summary of the invention

The purpose of this invention is to provide a kind of method and apparatus be used to presentation information is provided.

According to an aspect of the present invention, provide a kind of method be used to presentation information is provided, wherein, the method may further comprise the steps:

A obtains and treats presentation information and the corresponding initial result page thereof;

B determines the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page;

C treats presentation information and the described initial result page according to described, and in conjunction with described target position information, generates the corresponding objective result page, and wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding;

D offers respective user with the described objective result page.

According to another aspect of the present invention, also provide a kind of information providing apparatus be used to presentation information is provided, this information providing apparatus comprises:

Deriving means is used for obtaining the initial result page for the treatment of presentation information and correspondence thereof;

Position determining means is used for the page relevant information according to the described initial result page, determines the described presentation information corresponding target position information in the described initial result page for the treatment of;

Webpage generating device is used for treating presentation information and the described initial result page according to described, and in conjunction with described target position information, generates the corresponding objective result page, and wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding;

Generator is used for the described objective result page is offered respective user.

According to a further aspect of the invention, also provide a kind of computer equipment, this computer equipment comprises such as the aforementioned information providing apparatus that is used for providing presentation information according to a further aspect of the present invention.

According to a further aspect of the invention, also provide a kind of search engine be used to presentation information is provided, wherein, this search engine comprises such as the aforementioned information providing apparatus that is used for providing presentation information according to a further aspect of the present invention.

According to also aspect of the present invention, a kind of search engine plug-in unit be used to presentation information is provided also is provided, wherein, this search engine plug-in unit comprises such as the aforementioned information providing apparatus that is used for providing presentation information according to a further aspect of the present invention.

According to a further aspect of the invention, also provide a kind of browser be used to presentation information is provided, wherein, this browser comprises such as the aforementioned information providing apparatus that is used for providing presentation information according to a further aspect of the present invention.

According to a further aspect of the invention, also provide a kind of browser plug-in be used to presentation information is provided, wherein, this browser plug-in comprises such as the aforementioned information providing apparatus that is used for providing presentation information according to a further aspect of the present invention.

Compared with prior art, the present invention is by determining to treat presentation information corresponding target position information in the initial result page, and according to described presentation information and the described initial result page treated, generate the corresponding objective result page, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding that not only raising information provides efficient and user's obtaining information efficient, has also promoted user's the resources conservation of browsing reading experience and subscriber equipment.And the present invention can also record in conjunction with user's page access to determine the target location of presentation information in the page, so that the position of presentation information is more reasonable, thereby provide further information that efficient and information acquisition efficiency are provided.Further, the present invention can also determine presentation information according to the Free Region of presentation information in the page, rationally utilizing page resource, thereby provides further information that efficient and information acquisition efficiency are provided.In addition, the present invention also can be according to the pattern relevant information of the described initial result page, determine the described presentation information corresponding target style information in the described initial result page for the treatment of, thereby the information that improved further provides efficient and user's obtaining information efficient, and then has also correspondingly promoted user's the reading experience of browsing.In addition, the present invention also can be according to the described application class information for the treatment of presentation information, in page pattern database, carry out matching inquiry, to obtain the page style information corresponding with described application class information, the information that further improved provides efficient and user's obtaining information efficient, has promoted user's the reading experience of browsing.

Description of drawings

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates the equipment synoptic diagram that is used for providing presentation information according to one aspect of the invention;

Fig. 2 illustrates the synoptic diagram for the treatment of presentation information for the initial result page that presentation information is provided according to one aspect of the invention;

Fig. 3 illustrates the equipment synoptic diagram that is used for providing presentation information in accordance with a preferred embodiment of the present invention;

Fig. 4 illustrates the method flow diagram that is used for providing presentation information according to a further aspect of the present invention;

Fig. 5 illustrates the method flow diagram that is used for providing presentation information in accordance with a preferred embodiment of the present invention.

Same or analogous Reference numeral represents same or analogous parts in the accompanying drawing.

Embodiment

Below in conjunction with accompanying drawing the present invention is described in further detail.

Fig. 1 illustrates the information providing apparatus 1 that is used for providing presentation information according to one aspect of the invention.Wherein, information providing apparatus 1 comprises deriving means 11, position determining means 12, webpage generating device 13 and generator 14.Particularly, deriving means 11 obtains and treats presentation information and the corresponding initial result page thereof; Position determining means 12 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page; Webpage generating device 13 is treated presentation information and the described initial result page according to described, and in conjunction with described target position information, generates the corresponding objective result page, and wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding; Generator 14 offers respective user with the described objective result page.At this, information providing apparatus 1 includes but not limited to that the network equipment, subscriber equipment or the network equipment and subscriber equipment are by the mutually integrated equipment that consists of of network.At this, the described network equipment includes but not limited to such as network host, single network server, a plurality of webserver collection or based on the realizations such as set of computers of cloud computing; Perhaps realized by subscriber equipment.At this, cloud is by consisting of based on a large amount of main frames of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computing machine collection of a group.At this, described subscriber equipment can be any electronic product that can carry out man-machine interaction by modes such as keyboard, mouse, touch pad, touch-screen or handwriting equipments with the user, such as computing machine, mobile phone, PDA, palm PC PPC or panel computer etc.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that above-mentioned information providing apparatus 1 is only for giving an example; other network equipments existing or that may occur from now on or subscriber equipment are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this at this with way of reference.At this, the network equipment and subscriber equipment include a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.

Particularly, deriving means 11 obtains and treats presentation information and the corresponding initial result page thereof.At this, described treat presentation information include but not limited to as to be shown in the page with certain carrier such as link, text, picture, video, animation or its combination or wherein one or more combination etc., be used for the content to user's transmission of information; The described presentation information for the treatment of can come from the access site of the described initial result page, perhaps comes from any third party's website that is independent of the described initial result page, such as the user's to be presented to who is provided by third party's website news information, action message etc.At this, the described initial result page includes but not limited to content of pages, the page iden-tity information of this initial result page, such as the corresponding hyperlink of this page or URL etc.At this, deriving means 11 obtain the described mode for the treatment of presentation information and the corresponding initial result page thereof include but not limited to following at least each:

1) at first obtains user's accessing page request; Then according to described accessing page request, determine the treat presentation information corresponding with described user, and with the corresponding page of described accessing page request as with the described initial result page for the treatment of that presentation information is corresponding.Particularly, the application programming interfaces (API) that deriving means 11 at first provides by third party's equipment such as web-browsing device, search engine obtain the accessing page request that the user submits to by subscriber equipment; Perhaps, by the communication mode of the agreements such as HTTP, HTTPS, obtain the accessing page request that the user sends by subscriber equipment.For example, user A inputs http://news.sina.com.cn/ in browser address bar, press the enter key, and the application programming interfaces (API) that provide by browser of deriving means 11 then just get access to the accessing page request of user A; Then, deriving means 11 is according to this page URL, send the respective page request of access to page server, the corresponding HTML that returns by page server responds, obtain the page http://news.sina.com.cn/ corresponding with described accessing page request, with comprise among this page http://news.sina.com.cn/ the institute presentation information that remains as presenting link " Jingdone district household is with regard to building materials household flagship store " (http://sale.360buy.com/act/Z1jIWP2BcH3QgobM.html), " super of the Idea Pad Yoga of association " (http://visitor.lenovo.com.cn/yoga/? conduct described the treat presentation information corresponding with user A such as ngAdID=ban_sina_5_yoga), with this page http://news.sina.com.cn/ as with the described initial result page for the treatment of that presentation information is corresponding.Preferably, deriving means 11 also can be according to described accessing page request, page access record in conjunction with described user, determine the treat presentation information corresponding with described user, as with as described in comprise in the corresponding page of accessing page request with as described in the content that is complementary of user's page access record as described in treat presentation information, perhaps, described user's page access record will come from content in other any third party's websites that are independent of the corresponding page of described accessing page request as the described presentation information for the treatment of be complementary, for example, suppose the often page of access take science and technology as body matter of user A, then deriving means 11 is determined to comprise among the page http://news.sina.com.cn/ belong to scientific and technological content treat presentation information as shown in Figure 2 present link (the http://visitor.lenovo.com.cn/yoga/ that " associates super of Idea Pad Yoga "? ngAdID=ban_sina_5_yoga) as the treat presentation information corresponding with user A; For another example, suppose that user A often accesses take science and technology as body matter, deriving means 11 also can be according to the page record of user A, in the presentation information database, carry out matching inquiry, as described in obtaining being independent of with the page access of user A record coming from of being complementary presenting among the content in other third party's websites of the corresponding page of accessing page request such as http://news.sina.com.cn/ such as the http://www.xinhuanet.com/ link " E people E " (http://order.eben.cn/? v=121101﹠amp; From=eben_xinhua_96080) as the treat presentation information corresponding with user A.

The mode that those skilled in the art can understand the above-mentioned user's of obtaining accessing page request only is for example; the mode of other existing or accessing page request of obtaining the user that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

2) obtain the initial result page for the treatment of presentation information and correspondence thereof to the user to be supplied, wherein, described presentation information and described user's the search sequence for the treatment of is complementary, and the described initial result page comprises the one or more Search Results corresponding with described search sequence.Particularly, deriving means 11 is at first by dynamic page technology such as ASP, JSP, obtain the search sequence that the user inputs in the search engine search column by subscriber equipment, and then this search sequence mentioned to search engine, and receive the one or more Search Results corresponding with this search sequence that search engine feeds back, wherein, described presentation information and described user's the search sequence for the treatment of is complementary, and the described initial result page comprises the one or more Search Results corresponding with described search sequence.For example, user A inputs keyword " eye cream " in the search column of portable terminal, click search button, then deriving means 11 is by dynamic web page techniques such as JSP or ASP, the search sequence " eye cream " of input from this acquisition for mobile terminal to user A, and submit searching request based on this search sequence " eye cream " to search engine, the application programming interfaces (API) that provide by search engine obtain the one or more Search Results corresponding with keyword " eye cream " that search engine obtains according to keyword " eye cream " matching inquiry, such as " eye cream Estee Lauder NO.1DAN level elite eye cream is saved near the eyes skin ", " what plate of [eye cream] eye cream is good; what eye cream is handy; for you make the eye cream ranking list ", " eye cream Baidupedia " etc., then deriving means 11 can be with the search results pages that comprises these Search Results as the described initial result page, with the Search Results to be presented that is complementary with search sequence " eye cream " that comprises in this initial result page as " eye cream Estee Lauder NO.1DAN level elite eye cream is saved near the eyes skin " as described in the band presentation information.

Those skilled in the art can understand and above-mentionedly obtain the described mode for the treatment of presentation information and the corresponding initial result page thereof only for for example; the mode that other existing or obtaining of may occurring from now on are described treats presentation information and the corresponding initial result page thereof is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Position determining means 12 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page.At this, described page relevant information includes but not limited to the page layout information of the initial result page as described, content of pages information of the described initial result page etc.At this, described target position information comprises the described presentation information for the treatment of is embedded in which position in the described initial result page, as with as described in treat presentation information be embedded in its as described in original position in the initial result page, perhaps, the described presentation information for the treatment of is embedded in the position that the user preferably browses in the described initial result page, perhaps, the described presentation information for the treatment of is embedded in the navigation segmented areas in the described initial result page etc.Those skilled in the art can understand above-mentioned page relevant information only for giving an example, and other page relevant informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this with way of reference.At this, position determining means 12 determine the mode of described target position informations include but not limited to following at least each:

1) according to the page layout information of the described initial result page, determine target position information, as with the white space in the initial result page as page right side subfield as described in target position information, with cause easily in the initial result page zone that the user notes as around the search column in the search page etc. as described in target position information.For example, suppose that the described presentation information for the treatment of to user A described to be supplied that deriving means 11 obtains is Search Results link as " what plate of [eye cream] eye cream is good; what eye cream is handy; for you make the eye cream ranking list " (http://beauty.pclady.com.cn/yanshuang/), treat that with this described initial result page corresponding to presentation information is the search results pages corresponding with search sequence " eye cream ", assumed position determines that device 12 passes through such as the html tag analytic method, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm, search results pages is resolved, obtain the page style information of this search results pages, such as page layout information, wherein, the page right side subfield of this search results pages is white space, and then position determining means 12 can be with the subfield zone, page right side in this search results pages as described target position information.

2) resolve the described initial result page, obtain the described original position-information of presentation information in the described initial result page for the treatment of, with this original position-information as described target position information.For example, connect example, assumed position determines that device 12 is by carrying out such as the html tag analysis the search results pages corresponding with search sequence " eye cream ", obtain treating that the original position-information of presentation information " what plate of [eye cream] eye cream is good; what eye cream is handy; for you make the eye cream ranking list " in this search results pages is page left-hand column top left region, but then position determining means 12 these original position-information as described target position information.

3) according to the content of pages information of the described initial result page, with the location of content zone that is complementary with the described content for the treatment of presentation information in the described initial result page as described target position information.For example, suppose that the described initial result page that deriving means 11 obtains is page http://news.sina.com.cn/, the information described to be supplied of the user A of giving to be supplied " is associated super of Idea Pad Yoga " for the scientific and technological content link in this page as presenting link, position determining means 12 is by resolving this initial result page, comprise a plurality of channel content such as " home news " in this initial result page, " world news ", " science and technology news " etc., then position determining means 12 will be treated location of content zone that the content of presentation information is complementary as described target position information with this in this initial result page, is about in this initial result page " science and technology news " channel position zone as the described described target position information for the treatment of presentation information.

Those skilled in the art can understand the mode of above-mentioned definite described target position information only for giving an example; the mode of other definite described target position informations existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Preferably, position determining means 12 also can be according to the page relevant information of the described initial result page, and in conjunction with described user's page access recorded information, determines the described presentation information corresponding target position information in the described initial result page for the treatment of.For example, suppose that the described initial result page that deriving means 11 obtains is page http://news.sina.com.cn/, the information described to be supplied of the user A of giving to be supplied " is associated super of Idea Pad Yoga " for the scientific and technological content link in this page as presenting link, suppose that user A often clicks the page top area contents link among this initial result page http://news.sina.com.cn/, then position determining means 12 is in conjunction with the page access recorded information of user A, with user A often access among this initial result page http://news.sina.com.cn/ the positional information of content in this initial result page as the page top zone as described in treat presentation information corresponding target position information in this initial result page.

Those skilled in the art can understand above-mentioned page access recorded information in conjunction with the user and determine that the mode of described target position information is only for giving an example; the mode that other page access recorded informations in conjunction with the user existing or that may occur are from now on determined described target position information is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Webpage generating device 13 is treated presentation information and the described initial result page according to described, and in conjunction with described target position information, generates the corresponding objective result page, and wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding.At this, described presentation information include but not limited to as with as described in treat the corresponding content information of presentation information, with as described in treat page style information that presentation information is corresponding etc.Particularly, webpage generating device 13 is at first according to the described content information for the treatment of presentation information, perhaps, treat that by inquiry is described in content information database maybe this presents user's associated user's resource distribution content information to the corresponding user of presenting of presentation information, determine and the described presentation information for the treatment of that presentation information is corresponding; Then, again in conjunction with described target position information, the described initial result page is upgraded processing, as will with as described in treat the corresponding presentation information of presentation information be embedded in as described in the initial result page as described in the target position information place, to generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding in described target position information corresponding position.

Particularly, webpage generating device 13 is at first according to the described content information for the treatment of presentation information, perhaps, by the described resource distribution content information for the treatment of the corresponding user of presenting of presentation information of inquiry in content information database, determine and the described presentation information for the treatment of that presentation information is corresponding.For example, suppose, the user A to be supplied that deriving means 11 obtains described treats that presentation information is to present link " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), its content information comprises the content of text information such as " eye cream recommendation ", " eye cream seniority among brothers and sisters " and Related product picture etc., and then webpage generating device 13 can be treated this that content information of presentation information is as described presentation information; For another example, connect example, webpage generating device 13 can will be treated the content information of presentation information " eye cream " (http://beauty.pclady.com.cn/yanshuang/), and this treat other resource distribution content informations that present the user corresponding to presentation information as contents such as " eye cream videos " as described in presentation information.

Webpage generating device 13 is when determining the content information of described presentation information, also can be by such as based on the html tag analytical approach, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm etc., the described initial search result page is resolved, obtain the page style information of the described initial search result page, such as the Segment feature, the page layout feature, page tone etc., then, webpage generating device 13 can be determined according to the page style information of the described initial search result page page style information of described presentation information, as the page tone of the initial search result page as described in the page tone of presentation information meets as described in arranging.For example, connect example, webpage generating device 13 is by such as based on the html tag analytical approach, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm etc. is resolved the described initial result page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), the page style information that obtains this initial result page comprises the page top navigation block, the crumbs navigation, the text region unit, page left-hand column content blocks, page right hand column provides the Segment features such as Info Link piece and page bottom content blocks, font color in the page is grey, page tone is the page style settings such as pink colour, then webpage generating device 13 can arrange according to the page style setting of this initial search result page the page style information of described presentation information, as as described in the page tone of presentation information be set to unanimously with the page tone of this initial search result page, be pink colour.

Then, webpage generating device 13 is again in conjunction with described target position information, the described initial result page is upgraded processing, as will with as described in treat the corresponding presentation information of presentation information be embedded in as described in the initial result page as described in the target position information place, to generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding in described target position information corresponding position.For example, connect example, what assumed position determined that device 12 determines treats that the target position information of presentation information " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the initial result page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/) is page right side right regions, then webpage generating device 13 treats that with this corresponding presentation information of presentation information is embedded in the described target position information place of this initial result page with what it was determined, to generate and the described objective result page for the treatment of that presentation information is corresponding.

Those skilled in the art can understand the mode of the above-mentioned generation objective result page only for giving an example; the mode of other generation objective result pages existing or that may occur from now on is as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Generator 14 is by dynamic web page techniques such as ASP, JSP or PHP, and perhaps the communication mode of other agreements such as communication protocols such as http or https, offers respective user with the described objective result page.For example, connect example, generator 14 offers browser with the described objective result page that webpage generating device 13 generates, and offers described user after for browser this objective result page being played up, and browses for the user.

Constant work between each device of information providing apparatus 1.Particularly, deriving means 11 continues to obtain the initial result page for the treatment of presentation information and correspondence thereof; The page relevant information that position determining means 12 continues according to the described initial result page is determined the described presentation information corresponding target position information in the described initial result page for the treatment of; Webpage generating device 13 continues according to described presentation information and the described initial result page treated, and in conjunction with described target position information, generate the corresponding objective result page, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding; Generator 14 continues the described objective result page is offered respective user.At this, those skilled in the art are to be understood that generation that " continuing " refer to that each device of information providing apparatus 1 constantly treats respectively the determining of the obtaining of presentation information and the corresponding initial result page thereof, target position information, the objective result page and provide, until information providing apparatus 1 stops to treat obtaining of presentation information and the corresponding initial result page thereof in a long time.

In a preferred embodiment (with reference to figure 1), wherein, information providing apparatus 1 comprises deriving means 11, position determining means 12, webpage generating device 13 and generator 14, wherein, webpage generating device 13 comprises and presents determining unit (not shown) and page generation unit (not shown).Below with reference to Fig. 1 the preferred embodiment is described: particularly, deriving means 11 obtains treats presentation information and the corresponding initial result page thereof; Position determining means 12 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page; Present determining unit according to the Free Region of described target position information correspondence in the described initial result page, determine and the described presentation information for the treatment of that presentation information is corresponding; Page generation unit is according to described presentation information and the described initial result page, and in conjunction with described target position information, generates the described objective result page, and wherein, the described objective result page comprises described presentation information at described Free Region; Generator 14 offers respective user with the described objective result page.At this, deriving means 11, position determining means 12 and generator 14 are same or similar with corresponding intrument shown in Figure 1 respectively, so locate to repeat no more, and mode by reference is contained in this.

Particularly, present determining unit according to the Free Region of described target position information correspondence in the described initial result page, determine and the described presentation information for the treatment of that presentation information is corresponding.For example, suppose, the user A to be supplied that deriving means 11 obtains described treats that presentation information is to present link " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), and the described target position information that position determining means 12 is determined is page right side right regions, then presenting determining unit can be according to the size of target position information corresponding Free Region in the described initial result page, determine this is treated that presentation information does cutting, as increasing or minimizing information, determine to treat the presentation information that presentation information is corresponding with this, suppose to present determining unit and determine that this Free Region is larger, then can in this zone, treat that except comprising the corresponding content information of presentation information is such as " eye cream recommendation ", outside content of text information such as " eye cream seniority among brothers and sisters " and the Related product picture, increase new resource allocation information, treat that such as this other resource distribution content informations that present the user corresponding to presentation information are such as contents such as " eye cream videos ".

Preferably, presenting determining unit also can be according to the content of pages information of the described initial result page, and in conjunction with described target position information corresponding Free Region in the described initial result page, determine and the described presentation information for the treatment of that presentation information is corresponding, wherein, described presentation information and described content of pages information are complementary.For example, connect example, presenting determining unit also can be according to the content of pages information of the initial result page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/) as comprising " fashion ", channel contents such as " lives ", binding site is determined the target position information for the treatment of presentation information " eye cream " (http://beauty.pclady.com.cn/yanshuang/) that device 12 is determined such as the size of page right side right regions corresponding Free Region in this initial result page, that determines comprises the content information that the content of pages information with the initial result page is complementary with the described corresponding presentation information of presentation information for the treatment of, and be complementary with described Free Region, suppose to present determining unit and determine that this Free Region is larger, then can in this zone, increase the content information that the content of pages information with the initial result page is complementary, form the Advanced Edition of described presentation information, suppose to present determining unit and determine that this Free Region is less, then can in this zone, cut down the content information that the content of pages information with the initial result page is complementary, form the rudimentary version of described presentation information.

Those skilled in the art can understand the above-mentioned definite and described mode of the presentation information that presentation information is corresponding for the treatment of only for giving an example; other existing or determining of may occurring from now on and the described mode for the treatment of the presentation information that presentation information is corresponding are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Then, page generation unit is according to described presentation information and the described initial result page, and in conjunction with described target position information, generates the described objective result page, and wherein, the described objective result page comprises described presentation information at described Free Region.Particularly, page generation unit is according to described presentation information, and in conjunction with described target position information, the described initial result page is upgraded processing, to generate the described objective result page, wherein, the described objective result page comprises described presentation information at described Free Region.At this, the mode that page generation unit generates the described objective result page is identical with the mode that webpage generating device 13 generates the described objective result page, for simplicity's sake, so locate to repeat no more, and mode by reference is contained in this.

In another preferred embodiment, can be with above-mentioned information providing apparatus 1 be used to presentation information is provided, combine with existing search engine, consist of a kind of new search engine, existing search engine comprises the Google search engine such as Google company, the baidu search engine of company of Baidu etc.

In another preferred embodiment, can be with above-mentioned information providing apparatus 1 be used to presentation information is provided, combine with existing search engine plug-in unit, consist of a kind of new search engine plug-in unit, existing search engine plug-in unit comprises that the Google ToolBar such as Google company, the Baidu of company of Baidu search MSN ToolBar of despot, Microsoft etc.

In another preferred embodiment, can be with above-mentioned information providing apparatus 1 be used to presentation information is provided, combine with existing browser, consist of a kind of new browser, existing browser comprises the Maxthon browser of the IE browser such as Microsoft company, the netscape browser of Netscape company, the Firefox browser of Mozilla company, the Chrome browser of Google company, the company of roaming, the opera browser of Opera company, 360 browsers of 360 companies, the search dog browser of Sohu.com Inc., the TT of the Tengxun browser of company of Tengxun etc.

In another preferred embodiment, can be with above-mentioned information providing apparatus 1 be used to presentation information is provided, combine with existing browser plug-in, consist of a kind of new browser plug-in, existing browser plug-in comprises such as Flash plug-in unit, RealPlayer plug-in unit, MMS plug-in unit, MIDI staff plug-in unit, ActiveX plug-in unit etc.

Fig. 3 illustrates the equipment synoptic diagram that is used for providing presentation information in accordance with a preferred embodiment of the present invention.Wherein, information providing apparatus 1 comprises that deriving means 11 ', position determining means 12 ', webpage generating device 13 ', generator 14 ' and pattern determine device 15 '.Particularly, deriving means 11 ' obtains and treats presentation information and the corresponding initial result page thereof; Position determining means 12 ' is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page; Pattern determines that device 15 ' determines the described presentation information corresponding target style information in the described initial result page for the treatment of; Webpage generating device 13 ' is according to described presentation information and the described initial result page treated, and in conjunction with described target position information and described target style information, generate the corresponding objective result page, wherein, the described objective result page comprises the described presentation information that satisfies described target style information; Generator 14 ' offers respective user with the described objective result page.At this, deriving means 11 ', position determining means 12 ' and generator 14 ' are same or similar with corresponding intrument shown in Figure 1 respectively, so locate to repeat no more, and mode by reference is contained in this.

Particularly, pattern determines that device 15 ' determines the described presentation information corresponding target style information in the described initial result page for the treatment of, at this, pattern determine device 15 ' determine the mode of described target style information include but not limited to following at least each:

1) according to the pattern relevant information of the described initial result page, determines the described presentation information corresponding target style information in the described initial result page for the treatment of.Particularly, pattern is determined the pattern relevant information of the at first definite described result of page searching of device 15 '; Then, again according to the pattern relevant information of the described initial search result page, from this pattern relevant information, extract the target style information that one or more style setting information is used as described presentation information, perhaps, directly with the pattern relevant information of the described initial search result page target style information as described presentation information.For example, the described presentation information for the treatment of of supposing that deriving means 11 ' gets access to is to present link " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), then pattern determines that device 15 ' at first can be by such as based on the html tag analytical approach, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm etc., the described initial search result page is resolved, the pattern relevant information that obtains the described initial search result page comprises the page top navigation block, the crumbs navigation, the text region unit, page left-hand column content blocks, page right hand column provides the Segment features such as Info Link piece and page bottom content blocks, and the font color in the page is grey, page tone is page style settings such as pink colour etc.; Then, pattern determines that device 15 ' can be according to the pattern relevant information of the described initial search result page, determine the target style information of described presentation information, as with as described in the page tone, font color etc. of presentation information be set to unanimously with the page tone of this initial search result page, font color etc., namely page tone is set to pink colour, font color is set to grey.

2) according to the described application class information for the treatment of presentation information, in page pattern database, carry out matching inquiry, to obtain the page style information corresponding with described application class information, with as described target style information, wherein, described page pattern database comprises the mapping relations of application class and page pattern.At this, described application class information include but not limited to described first page request of access the trade classification of the corresponding page, such as food, environmental protection, news, cosmetics, fresh flower, automobile, novel etc.For example, for example, suppose that the described application class information of the application class information of presentation information for the treatment of belongs to food service industry, then pattern determines that device 15 ' carries out matching inquiry in the accession page pattern database, obtains the page style information corresponding with described application class information and comprises that crumbs navigation, text summary region piece, page layout background are black etc. for green, page font color; For another example, suppose that the described application class information of the application class information of presentation information for the treatment of belongs to cosmetic industry, then pattern determines that device 15 ' carries out matching inquiry in the accession page pattern database, obtains the page style information corresponding with described application class information and comprises that crumbs navigation, text summary region piece, page layout background are that warm tones such as pink colour etc., page font color are white etc.At this, described page pattern database both can be arranged in information providing apparatus 1, also can be arranged in the server that links to each other by network with information providing apparatus 1.

Those skilled in the art can understand above-mentioned definite described mode of presentation information corresponding target style information in the described initial result page for the treatment of only for giving an example; other definite described modes for the treatment of presentation information corresponding target style information in the described initial result page existing or that may occur from now on are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this with way of reference.

Then, webpage generating device 13 ' is according to described presentation information and the described initial result page treated, and in conjunction with described target position information and described target style information, generate the corresponding objective result page, wherein, the described objective result page comprises the described presentation information that satisfies described target style information.Particularly, webpage generating device 13 ' is according to the described presentation information for the treatment of, and in conjunction with described target position information and described target style information, the described initial result page is upgraded processing, to generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises the described presentation information that satisfies described target style information in described target position information corresponding position.At this, webpage generating device 13 ' generates the identical with the mode of the described objective result page of webpage generating device 13 generations among Fig. 1 of the described objective result page, for simplicity's sake, so locate to repeat no more, and mode by reference is contained in this.

Fig. 4 illustrates the method flow diagram that is used for providing presentation information according to a further aspect of the present invention.

Particularly, in step S1, information providing apparatus 1 is obtained and is treated presentation information and the corresponding initial result page thereof; In step S2, information providing apparatus 1 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page; In step S3, information providing apparatus 1 is treated presentation information and the described initial result page according to described, and in conjunction with described target position information, generates the corresponding objective result page, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding; In step S4, information providing apparatus 1 offers respective user with the described objective result page.At this, information providing apparatus 1 includes but not limited to that the network equipment, subscriber equipment or the network equipment and subscriber equipment are by the mutually integrated equipment that consists of of network.At this, the described network equipment includes but not limited to such as network host, single network server, a plurality of webserver collection or based on the realizations such as set of computers of cloud computing; Perhaps realized by subscriber equipment.At this, cloud is by consisting of based on a large amount of main frames of cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, a super virtual machine that is comprised of the loosely-coupled computing machine collection of a group.At this, described subscriber equipment can be any electronic product that can carry out man-machine interaction by modes such as keyboard, mouse, touch pad, touch-screen or handwriting equipments with the user, such as computing machine, mobile phone, PDA, palm PC PPC or panel computer etc.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (Ad Hoc network) etc.Those skilled in the art will be understood that above-mentioned information providing apparatus 1 is only for giving an example; other network equipments existing or that may occur from now on or subscriber equipment are as applicable to the present invention; also should be included in the protection domain of the present invention, and be contained in this at this with way of reference.At this, the network equipment and subscriber equipment include a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.

Particularly, in step S1, information providing apparatus 1 is obtained and is treated presentation information and the corresponding initial result page thereof.At this, described treat presentation information include but not limited to as to be shown in the page with certain carrier such as link, text, picture, video, animation or its combination or wherein one or more combination etc., be used for the content to user's transmission of information; The described presentation information for the treatment of can come from the access site of the described initial result page, perhaps comes from any third party's website that is independent of the described initial result page, such as the user's to be presented to who is provided by third party's website news information, action message etc.At this, the described initial result page includes but not limited to content of pages, the page iden-tity information of this initial result page, such as the corresponding hyperlink of this page or URL etc.At this, in step S1, information providing apparatus 1 obtain the described mode for the treatment of presentation information and the corresponding initial result page thereof include but not limited to following at least each:

1) at first obtains user's accessing page request; Then according to described accessing page request, determine the treat presentation information corresponding with described user, and with the corresponding page of described accessing page request as with the described initial result page for the treatment of that presentation information is corresponding.Particularly, in step S1, the application programming interfaces (API) that information providing apparatus 1 at first provides by third party's equipment such as web-browsing device, search engine obtain the accessing page request that the user submits to by subscriber equipment; Perhaps, by the communication mode of the agreements such as HTTP, HTTPS, obtain the accessing page request that the user sends by subscriber equipment.For example, user A inputs http://news.sina.com.cn/ in browser address bar, press the enter key, and then in step S1, the application programming interfaces that information providing apparatus 1 provides by browser (API) just get access to the accessing page request of user A; Then, in step S1, information providing apparatus 1 is according to this page URL, send the respective page request of access to page server, the corresponding HTML that returns by page server responds, obtain the page http://news.sina.com.cn/ corresponding with described accessing page request, with comprise among this page http://news.sina.com.cn/ the institute presentation information that remains as presenting link " Jingdone district household is with regard to building materials household flagship store " (http://sale.360buy.com/act/Z1jIWP2BcH3QgobM.html), " super of the Idea Pad Yoga of association " (http://visitor.lenovo.com.cn/yoga/? conduct described the treat presentation information corresponding with user A such as ngAdID=ban_sina_5_yoga), with this page http://news.sina.com.cn/ as with the described initial result page for the treatment of that presentation information is corresponding.Preferably, in step S1, information providing apparatus 1 also can be according to described accessing page request, page access record in conjunction with described user, determine the treat presentation information corresponding with described user, as with as described in comprise in the corresponding page of accessing page request with as described in the content that is complementary of user's page access record as described in treat presentation information, perhaps, described user's page access record will come from content in other any third party's websites that are independent of the corresponding page of described accessing page request as the described presentation information for the treatment of be complementary, for example, suppose the often page of access take science and technology as body matter of user A, then in step S1, information providing apparatus 1 is determined to comprise among the page http://news.sina.com.cn/ belong to scientific and technological content treat presentation information as shown in Figure 2 present link (the http://visitor.lenovo.com.cn/yoga/ that " associates super of Idea Pad Yoga "? ngAdID=ban_sina_5_yoga) as the treat presentation information corresponding with user A; For another example, suppose that user A often accesses take science and technology as body matter, in step S1, information providing apparatus 1 also can be according to the page record of user A, in the presentation information database, carry out matching inquiry, as described in obtaining being independent of with the page access of user A record coming from of being complementary presenting among the content in other third party's websites of the corresponding page of accessing page request such as http://news.sina.com.cn/ such as the http://www.xinhuanet.com/ link " E people E " (http://order.eben.cn/? v=121101﹠amp; From=eben_xinhua_96080) as the treat presentation information corresponding with user A.

2) obtain the initial result page for the treatment of presentation information and correspondence thereof to the user to be supplied, wherein, described presentation information and described user's the search sequence for the treatment of is complementary, and the described initial result page comprises the one or more Search Results corresponding with described search sequence.Particularly, in step S1, information providing apparatus 1 is at first by dynamic page technology such as ASP, JSP, obtain the search sequence that the user inputs in the search engine search column by subscriber equipment, and then this search sequence mentioned to search engine, and receive the one or more Search Results corresponding with this search sequence that search engine feeds back, wherein, described presentation information and described user's the search sequence for the treatment of is complementary, and the described initial result page comprises the one or more Search Results corresponding with described search sequence.For example, user A inputs keyword " eye cream " in the search column of portable terminal, click search button, then in step S1, information providing apparatus 1 is by dynamic web page techniques such as JSP or ASP, the search sequence " eye cream " of input from this acquisition for mobile terminal to user A, and submit searching request based on this search sequence " eye cream " to search engine, the application programming interfaces (API) that provide by search engine obtain the one or more Search Results corresponding with keyword " eye cream " that search engine obtains according to keyword " eye cream " matching inquiry, such as " eye cream Estee Lauder NO.1DAN level elite eye cream is saved near the eyes skin ", " what plate of [eye cream] eye cream is good; what eye cream is handy; for you make the eye cream ranking list ", " eye cream Baidupedia " etc., then in step S1, information providing apparatus 1 can be with the search results pages that comprises these Search Results as the described initial result page, with the Search Results to be presented that is complementary with search sequence " eye cream " that comprises in this initial result page as " eye cream Estee Lauder NO.1DAN level elite eye cream is saved near the eyes skin " as described in the band presentation information.

In step S2, information providing apparatus 1 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page.At this, described page relevant information includes but not limited to the page layout information of the initial result page as described, content of pages information of the described initial result page etc.At this, described target position information comprises the described presentation information for the treatment of is embedded in which position in the described initial result page, as with as described in treat presentation information be embedded in its as described in original position in the initial result page, perhaps, the described presentation information for the treatment of is embedded in the position that the user preferably browses in the described initial result page, perhaps, the described presentation information for the treatment of is embedded in the navigation segmented areas in the described initial result page etc.Those skilled in the art can understand above-mentioned page relevant information only for giving an example, and other page relevant informations existing or that may occur from now on also should be included in the protection domain of the present invention as applicable to the present invention, and are contained in this with way of reference.At this, in step S2, information providing apparatus 1 determine the mode of described target position information include but not limited to following at least each:

1) according to the page layout information of the described initial result page, determine target position information, as with the white space in the initial result page as page right side subfield as described in target position information, with cause easily in the initial result page zone that the user notes as around the search column in the search page etc. as described in target position information.For example, suppose in step S1, the described presentation information for the treatment of of the user A of giving described to be supplied that information providing apparatus 1 is obtained is that Search Results links as " what plate of [eye cream] eye cream is good; what eye cream is handy; for you make the eye cream ranking list " (http://beauty.pclady.com.cn/yanshuang/), treat that with this described initial result page corresponding to presentation information is the search results pages corresponding with search sequence " eye cream ", suppose in step S2, information providing apparatus 1 is passed through such as the html tag analytic method, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm, search results pages is resolved, obtain the page style information of this search results pages, such as page layout information, wherein, the page right side subfield of this search results pages is white space, and then in step S2, information providing apparatus 1 can be with the subfield zone, page right side in this search results pages as described target position information.

2) resolve the described initial result page, obtain the described original position-information of presentation information in the described initial result page for the treatment of, with this original position-information as described target position information.For example, connect example, suppose in step S2, information providing apparatus 1 is by carrying out such as the html tag analysis the search results pages corresponding with search sequence " eye cream ", obtain treating that the original position-information of presentation information " what plate of [eye cream] eye cream is good, and what eye cream is handy, for you make the eye cream ranking list " in this search results pages is page left-hand column top left region, then in step S2, but information providing apparatus 1 this original position-information is as described target position information.

3) according to the content of pages information of the described initial result page, with the location of content zone that is complementary with the described content for the treatment of presentation information in the described initial result page as described target position information.For example, suppose in step S1, the described initial result page that information providing apparatus 1 is obtained is page http://news.sina.com.cn/, the information described to be supplied of the user A of giving to be supplied " is associated super of Idea Pad Yoga " for the scientific and technological content link in this page as presenting link, in step S2, information providing apparatus 1 is by resolving this initial result page, comprise a plurality of channel content such as " home news " in this initial result page, " world news ", " science and technology news " etc., then in step S2, information providing apparatus 1 will be treated location of content zone that the content of presentation information is complementary as described target position information with this in this initial result page, is about in this initial result page " science and technology news " channel position zone as the described described target position information for the treatment of presentation information.

Preferably, in step S2, information providing apparatus 1 also can be according to the page relevant information of the described initial result page, and in conjunction with described user's page access recorded information, determines the described presentation information corresponding target position information in the described initial result page for the treatment of.For example, suppose in step S1, the described initial result page that information providing apparatus 1 is obtained is page http://news.sina.com.cn/, the information described to be supplied of the user A of giving to be supplied " is associated super of Idea Pad Yoga " for the scientific and technological content link in this page as presenting link, suppose that user A often clicks the page top area contents link among this initial result page http://news.sina.com.cn/, then in step S2, information providing apparatus 1 is in conjunction with the page access recorded information of user A, with user A often access among this initial result page http://news.sina.com.cn/ the positional information of content in this initial result page as the page top zone as described in treat presentation information corresponding target position information in this initial result page.

In step S3, information providing apparatus 1 is treated presentation information and the described initial result page according to described, and in conjunction with described target position information, generates the corresponding objective result page, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding.At this, described presentation information include but not limited to as with as described in treat the corresponding content information of presentation information, with as described in treat page style information that presentation information is corresponding etc.Particularly, in step S3, information providing apparatus 1 is at first according to the described content information for the treatment of presentation information, perhaps, treat that by inquiry is described in content information database maybe this presents user's associated user's resource distribution content information to the corresponding user of presenting of presentation information, determine and the described presentation information for the treatment of that presentation information is corresponding; Then, again in conjunction with described target position information, the described initial result page is upgraded processing, as will with as described in treat the corresponding presentation information of presentation information be embedded in as described in the initial result page as described in the target position information place, to generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding in described target position information corresponding position.

Particularly, in step S3, information providing apparatus 1 is at first according to the described content information for the treatment of presentation information, perhaps, by the described resource distribution content information for the treatment of the corresponding user of presenting of presentation information of inquiry in content information database, determine and the described presentation information for the treatment of that presentation information is corresponding.For example, suppose, in step S1, the user A to be supplied that information providing apparatus 1 is obtained described treats that presentation information is to present link " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), its content information comprises the content of text information such as " eye cream recommendation ", " eye cream seniority among brothers and sisters " and Related product picture etc., then in step S3, information providing apparatus 1 can be treated this that content information of presentation information is as described presentation information; For another example, connect example, in step S3, information providing apparatus 1 can will be treated the content information of presentation information " eye cream " (http://beauty.pclady.com.cn/yanshuang/), and this treat other resource distribution content informations that present the user corresponding to presentation information as contents such as " eye cream videos " as described in presentation information.

In step S3, information providing apparatus 1 is when determining the content information of described presentation information, also can be by such as based on the html tag analytical approach, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm etc., the described initial search result page is resolved, obtain the page style information of the described initial search result page, such as the Segment feature, the page layout feature, page tone etc., then, in step S3, information providing apparatus 1 can be determined according to the page style information of the described initial search result page page style information of described presentation information, as the page tone of the initial search result page as described in the page tone of presentation information meets as described in arranging.For example, connect example, in step S3, information providing apparatus 1 is by such as based on the html tag analytical approach, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm etc. is resolved the described initial result page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), the page style information that obtains this initial result page comprises the page top navigation block, the crumbs navigation, the text region unit, page left-hand column content blocks, page right hand column provides the Segment features such as Info Link piece and page bottom content blocks, font color in the page is grey, page tone is the page style settings such as pink colour, then in step S3, information providing apparatus 1 can arrange according to the page style setting of this initial search result page the page style information of described presentation information, as as described in the page tone of presentation information be set to unanimously with the page tone of this initial search result page, be pink colour.

Then, in step S3, information providing apparatus 1 is again in conjunction with described target position information, the described initial result page is upgraded processing, as will with as described in treat the corresponding presentation information of presentation information be embedded in as described in the initial result page as described in the target position information place, to generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding in described target position information corresponding position.For example, connect example, suppose in step S2, what information providing apparatus 1 was determined treats that the target position information of presentation information " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the initial result page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/) is page right side right regions, then in step S3, information providing apparatus 1 treats that with this corresponding presentation information of presentation information is embedded in the described target position information place of this initial result page with what it was determined, to generate and the described objective result page for the treatment of that presentation information is corresponding.

In step S4, information providing apparatus 1 is by dynamic web page techniques such as ASP, JSP or PHP, and perhaps the communication mode of other agreements such as communication protocols such as http or https, offers respective user with the described objective result page.For example, connect example, in step S4, information providing apparatus 1 offers browser with the described objective result page that it generates in step S3, offers described user after for browser this objective result page being played up, and browses for the user.

Constant work between each step of information providing apparatus 1.Particularly, in step S1, information providing apparatus 1 continues to obtain the initial result page for the treatment of presentation information and correspondence thereof; In step S2, the page relevant information that information providing apparatus 1 continues according to the described initial result page is determined the described presentation information corresponding target position information in the described initial result page for the treatment of; In step S3, information providing apparatus 1 continues according to described presentation information and the described initial result page treated, and in conjunction with described target position information, generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises and the described presentation information for the treatment of that presentation information is corresponding; In step S4, information providing apparatus 1 continues the described objective result page is offered respective user.At this, those skilled in the art are to be understood that generation that " continuing " refer to that each step of information providing apparatus 1 constantly treats respectively the determining of the obtaining of presentation information and the corresponding initial result page thereof, target position information, the objective result page and provide, until information providing apparatus 1 stops to treat obtaining of presentation information and the corresponding initial result page thereof in a long time.

In a preferred embodiment (with reference to figure 4), wherein, information providing apparatus 1 comprises step S1, step S2, step S3 and step S4, wherein, step S3 comprises step S31 (not shown) and step S32 (not shown).Below with reference to Fig. 4 the preferred embodiment is described: particularly, in step S1, information providing apparatus 1 is obtained and is treated presentation information and the corresponding initial result page thereof; In step S2, information providing apparatus 1 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page; In step S31, information providing apparatus 1 is determined and the described presentation information for the treatment of that presentation information is corresponding according to the Free Region of described target position information correspondence in the described initial result page; In step S32, information providing apparatus 1 is according to described presentation information and the described initial result page, and in conjunction with described target position information, generates the described objective result page, and wherein, the described objective result page comprises described presentation information at described Free Region; In step S4, information providing apparatus 1 offers respective user with the described objective result page.At this, step S1, step S2 and step S4 are same or similar with corresponding step shown in Figure 4 respectively, so locate to repeat no more, and mode by reference is contained in this.

Particularly, in step S31, information providing apparatus 1 is determined and the described presentation information for the treatment of that presentation information is corresponding according to the Free Region of described target position information correspondence in the described initial result page.For example, suppose, in step S1, the user A to be supplied that information providing apparatus 1 is obtained described treats that presentation information is to present link " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), and in step S2, the described target position information that information providing apparatus 1 is determined is page right side right regions, then in step S31, information providing apparatus 1 can be according to the size of target position information corresponding Free Region in the described initial result page, determine this is treated that presentation information does cutting, as increasing or minimizing information, determine to treat the presentation information that presentation information is corresponding with this, suppose in step S31, information providing apparatus 1 determines that this Free Region is larger, then can in this zone, treat that except comprising the corresponding content information of presentation information is such as " eye cream recommendation ", outside content of text information such as " eye cream seniority among brothers and sisters " and the Related product picture, increase new resource allocation information, treat that such as this other resource distribution content informations that present the user corresponding to presentation information are such as contents such as " eye cream videos ".

Preferably, in step S31, information providing apparatus 1 also can be according to the content of pages information of the described initial result page, and in conjunction with described target position information corresponding Free Region in the described initial result page, determine and the described presentation information for the treatment of that presentation information is corresponding, wherein, described presentation information and described content of pages information are complementary.For example, connect example, in step S31, information providing apparatus 1 also can be according to the content of pages information of the initial result page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/) as comprising " fashion ", channel contents such as " lives ", be combined among the step S2, the size of the target position information for the treatment of presentation information " eye cream " (http://beauty.pclady.com.cn/yanshuang/) that information providing apparatus 1 is determined such as page right side right regions corresponding Free Region in this initial result page, that determines comprises the content information that the content of pages information with the initial result page is complementary with the described corresponding presentation information of presentation information for the treatment of, and be complementary with described Free Region, suppose in step S31, information providing apparatus 1 determines that this Free Region is larger, then can in this zone, increase the content information that the content of pages information with the initial result page is complementary, form the Advanced Edition of described presentation information, suppose to present determining unit and determine that this Free Region is less, then can in this zone, cut down the content information that the content of pages information with the initial result page is complementary, form the rudimentary version of described presentation information.

Then, in step S32, information providing apparatus 1 is according to described presentation information and the described initial result page, and in conjunction with described target position information, generate the described objective result page, wherein, the described objective result page comprises described presentation information at described Free Region.Particularly, in step S32, information providing apparatus 1 is according to described presentation information, and in conjunction with described target position information, the described initial result page is upgraded processing, to generate the described objective result page, wherein, the described objective result page comprises described presentation information at described Free Region.At this, in step S32, information providing apparatus 1 generates the mode of the described objective result page with in step S3, the mode that information providing apparatus 1 generates the described objective result page is identical, for simplicity's sake, so locate to repeat no more, and mode by reference is contained in this.

Wherein, information providing apparatus 1 comprises step S1 ', step S2 ', step S3 ', step S4 ' and step S5 '.Particularly, in step S1 ', information providing apparatus 1 is obtained and is treated presentation information and the corresponding initial result page thereof; In step S2 ', information providing apparatus 1 is determined the described presentation information corresponding target position information in the described initial result page for the treatment of according to the page relevant information of the described initial result page; In step S5 ', information providing apparatus 1 is determined the described presentation information corresponding target style information in the described initial result page for the treatment of; In step S3 ', information providing apparatus 1 is according to described presentation information and the described initial result page treated, and in conjunction with described target position information and described target style information, generate the corresponding objective result page, wherein, the described objective result page comprises the described presentation information that satisfies described target style information; In step S4 ', information providing apparatus 1 offers respective user with the described objective result page.At this, step S1 ', step S2 ' and step S4 ' are same or similar with corresponding step shown in Figure 4 respectively, so locate to repeat no more, and mode by reference is contained in this.

Particularly, in step S5 ', information providing apparatus 1 is determined the described presentation information corresponding target style information in the described initial result page for the treatment of, at this, in step S5 ', information providing apparatus 1 determine the mode of described target style information include but not limited to following at least each:

1) according to the pattern relevant information of the described initial result page, determines the described presentation information corresponding target style information in the described initial result page for the treatment of.Particularly, in step S5 ', information providing apparatus 1 is at first determined the pattern relevant information of described result of page searching; Then, again according to the pattern relevant information of the described initial search result page, from this pattern relevant information, extract the target style information that one or more style setting information is used as described presentation information, perhaps, directly with the pattern relevant information of the described initial search result page target style information as described presentation information.For example, suppose in step S1 ', information providing apparatus 1 gets access to, and the described presentation information for the treatment of is to present link " eye cream " (http://beauty.pclady.com.cn/yanshuang/) in the page " Pacific Ocean women's net " (http://beauty.pclady.com.cn/), then in step S5 ', information providing apparatus 1 at first can be by such as based on the html tag analytical approach, perhaps according to VIPS (Vision-based Page Segmentation, page segmentation based on vision) algorithm etc., the described initial search result page is resolved, the pattern relevant information that obtains the described initial search result page comprises the page top navigation block, the crumbs navigation, the text region unit, page left-hand column content blocks, page right hand column provides the Segment features such as Info Link piece and page bottom content blocks, and the font color in the page is grey, page tone is page style settings such as pink colour etc.; Then, in step S5 ', information providing apparatus 1 can be according to the pattern relevant information of the described initial search result page, determine the target style information of described presentation information, as with as described in the page tone, font color etc. of presentation information be set to unanimously with the page tone of this initial search result page, font color etc., namely page tone is set to pink colour, font color is set to grey.

2) according to the described application class information for the treatment of presentation information, in page pattern database, carry out matching inquiry, to obtain the page style information corresponding with described application class information, with as described target style information, wherein, described page pattern database comprises the mapping relations of application class and page pattern.At this, described application class information include but not limited to described first page request of access the trade classification of the corresponding page, such as food, environmental protection, news, cosmetics, fresh flower, automobile, novel etc.For example, for example, suppose that the described application class information of the application class information of presentation information for the treatment of belongs to food service industry, then in step S5 ', information providing apparatus 1 is carried out matching inquiry in the accession page pattern database, obtain the page style information corresponding with described application class information and comprise that crumbs navigation, text summary region piece, page layout background are black etc. for green, page font color; For another example, suppose that the described application class information of the application class information of presentation information for the treatment of belongs to cosmetic industry, then in step S5 ', information providing apparatus 1 is carried out matching inquiry in the accession page pattern database, obtain the page style information corresponding with described application class information and comprise that crumbs navigation, text summary region piece, page layout background are that warm tones such as pink colour etc., page font color are white etc.At this, described page pattern database both can be arranged in information providing apparatus 1, also can be arranged in the server that links to each other by network with information providing apparatus 1.

Then, in step S3 ', information providing apparatus 1 is according to described presentation information and the described initial result page treated, and in conjunction with described target position information and described target style information, generate the corresponding objective result page, wherein, the described objective result page comprises the described presentation information that satisfies described target style information.Particularly, in step S3 ', information providing apparatus 1 is according to the described presentation information for the treatment of, and in conjunction with described target position information and described target style information, the described initial result page is upgraded processing, to generate and the described objective result page for the treatment of that presentation information is corresponding, wherein, the described objective result page comprises the described presentation information that satisfies described target style information in described target position information corresponding position.At this, in step S3 ', information providing apparatus 1 generate the described objective result page with Fig. 4 in step S3, the mode that information providing apparatus 1 generates the described objective result page is identical, for simplicity's sake, so locate to repeat no more, and mode by reference is contained in this.

It should be noted that the present invention can be implemented in the assembly of software and/or software and hardware, for example, can adopt special IC (ASIC), general purpose computing machine or any other similar hardware device to realize.In one embodiment, software program of the present invention can carry out to realize step mentioned above or function by processor.Similarly, software program of the present invention (comprising relevant data structure) can be stored in the computer readable recording medium storing program for performing, for example, and RAM storer, magnetic or CD-ROM driver or flexible plastic disc and similar devices.In addition, steps more of the present invention or function can adopt hardware to realize, for example, thereby as cooperate the circuit of carrying out each step or function with processor.

In addition, a part of the present invention can be applied to computer program, and for example computer program instructions when it is carried out by computing machine, by the operation of this computing machine, can call or provide the method according to this invention and/or technical scheme.And call the programmed instruction of method of the present invention, may be stored in fixing or movably in the recording medium, and/or be transmitted by the data stream in broadcasting or other signal bearing medias, and/or be stored in the working storage according to the computer equipment of described programmed instruction operation.At this, comprise according to one embodiment of present invention a device, this device comprises for the storer of storage computer program instructions and is used for the processor of execution of program instructions, wherein, when this computer program instructions is carried out by this processor, trigger this device operation based on aforementioned method according to a plurality of embodiment of the present invention and/or technical scheme.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned example embodiment, and in the situation that does not deviate from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, therefore is intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in the scope.Any Reference numeral in the claim should be considered as limit related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in the device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. method that is used for providing presentation information, wherein, the method may further comprise the steps:

D offers respective user with the described objective result page.

2. method according to claim 1, wherein, described step a comprises:

-obtain described user's accessing page request;

-according to described accessing page request, determine the treat presentation information corresponding with described user, and with the corresponding page of described accessing page request as with the described initial result page for the treatment of that presentation information is corresponding.

3. method according to claim 1, wherein, described step a comprises:

-obtain and to be suppliedly give that the user's treat presentation information and the corresponding initial result page thereof, wherein, described presentation information and described user's the search sequence for the treatment of is complementary, and the described initial result page comprises the one or more Search Results corresponding with described search sequence.

4. each described method in 3 according to claim 1, wherein, described step b comprises:

-according to the page relevant information of the described initial result page, and in conjunction with described user's page access recorded information, determine the described presentation information corresponding target position information in the described initial result page for the treatment of.

5. each described method in 4 according to claim 1, wherein, described step c comprises:

C1 determines and the described presentation information for the treatment of that presentation information is corresponding according to the Free Region of described target position information correspondence in the described initial result page;

-according to described presentation information and the described initial result page, and in conjunction with described target position information, generate the described objective result page, wherein, the described objective result page comprises described presentation information at described Free Region.

6. method according to claim 5, wherein, described step c1 comprises:

-according to the content of pages information of the described initial result page, and in conjunction with described target position information corresponding Free Region in the described initial result page, determine and the described presentation information for the treatment of that presentation information is corresponding that wherein, described presentation information and described content of pages information are complementary.

7. each described method in 6 according to claim 1, wherein, the method also comprises:

R determines the described presentation information corresponding target style information in the described initial result page for the treatment of;

Wherein, described step c comprises:

-according to described presentation information and the described initial result page treated, and in conjunction with described target position information and described target style information, generate the corresponding objective result page, wherein, the described objective result page comprises the described presentation information that satisfies described target style information.

8. method according to claim 7, wherein, described step r comprises:

-according to the pattern relevant information of the described initial result page, determine the described presentation information corresponding target style information in the described initial result page for the treatment of.

9. method according to claim 7, wherein, described step r comprises:

-according to the described application class information for the treatment of presentation information, in page pattern database, carry out matching inquiry, to obtain the page style information corresponding with described application class information, with as described target style information, wherein, described page pattern database comprises the mapping relations of application class and page pattern.

10. information providing apparatus that is used for providing presentation information, wherein, this information providing apparatus comprises:

11. information providing apparatus according to claim 10, wherein, described deriving means is used for:

-obtain described user's accessing page request;

12. information providing apparatus according to claim 10, wherein, described deriving means is used for:

13. each described information providing apparatus in 12 according to claim 10, wherein, described position determining means is used for:

14. each described information providing apparatus in 13 according to claim 10, wherein, described webpage generating device comprises:

Present determining unit, be used for determining and the described presentation information for the treatment of that presentation information is corresponding according to the Free Region of described target position information in described initial result page correspondence;

Page generation unit is used for according to described presentation information and the described initial result page, and in conjunction with described target position information, generates the described objective result page, and wherein, the described objective result page comprises described presentation information at described Free Region.

15. information providing apparatus according to claim 14, wherein, the described determining unit that presents is used for:

16. each described information providing apparatus in 15 according to claim 10, wherein, this information providing apparatus also comprises:

Pattern is determined device, is used for determining that the described presentation information for the treatment of is at the corresponding target style information of the described initial result page;

Wherein, described webpage generating device is used for:

17. information providing apparatus according to claim 16, wherein, described pattern determines that device is used for:

18. information providing apparatus according to claim 16, wherein, described pattern determines that device is used for:

19. a computer equipment comprises such as each described information providing apparatus in the claim 10 to 18.

20. a search engine that is used for providing presentation information, wherein, this search engine comprises such as each described information providing apparatus in the claim 10 to 18.

21. a search engine plug-in unit that is used for providing presentation information, wherein, this search engine plug-in unit comprises such as each described information providing apparatus in the claim 10 to 18.

22. a browser that is used for providing presentation information, wherein, this browser comprises such as each described information providing apparatus in the claim 10 to 18.

23. a browser plug-in that is used for providing presentation information, wherein, this browser plug-in comprises such as each described information providing apparatus in the claim 10 to 18.