CN103713894A

CN103713894A - Method and equipment for determining access demand information of user

Info

Publication number: CN103713894A
Application number: CN201310628909.7A
Authority: CN
Inventors: 叶莎妮; 黄剑; 吴敬桐
Original assignee: Baidu com Times Technology Beijing Co Ltd
Current assignee: Baidu com Times Technology Beijing Co Ltd
Priority date: 2013-11-28
Filing date: 2013-11-28
Publication date: 2014-04-09
Anticipated expiration: 2033-11-28
Also published as: CN103713894B

Abstract

The invention aims to provide a method and equipment for determining access demand information and access track information of a user. The method includes enabling demand determining equipment to determine the user access track information corresponding to the user according to access record information of the user, and determining the access demand information corresponding to the user according to reference user access track information corresponding to the user access track information; enabling track determining equipment to acquire object access track information corresponding to the access record information according to the access record information and description information corresponding to access objects which correspond to operation information in the access record information, and providing the object access track information to the user. Compared with the prior art, the method and the equipment have the advantages that influence of factors such as misoperation on the accuracy of the object access track information and the accuracy of the access demand information can be reduced, the access demand information can be predicted, personalized requirements of the user can be met, and the user experience can be improved.

Description

A kind of for determining the method and apparatus of user's requirements for access information

Technical field

The present invention relates to internet arena, relate in particular to a kind of for determining the technology of user's requirements for access information.

Background technology

Current, for determining of user's requirements for access information (as user's point of interest), be mainly by text analyzing or proper name, to know method for distinguishing to carry out.Described text analyzing method, refer to that title that all users' term information and user are checked to webpage and the text message in text collect, adopt the method for potential language model or text cluster to set up N requirements for access information, then calculate respectively the level of interest of each user in each requirements for access information or the requirements for access information directly described N requirements for access information being had as each user; Described proper name recognition methods, refer to a proper name dictionary of model (as movie name), then from the term of user search, mate the proper noun in dictionary, if can mate, show that user is interested in this proper name, thus the requirements for access information using described proper name as user.

Yet, no matter be described text analyzing method or described proper name recognition methods, the accuracy of the user's who reflects requirements for access information (as user's point of interest) is all difficult to guarantee.This is that user may really not browse the content information on this page because working as user is clicking, opening in the process of the page; Meanwhile, the page of clicking or browsing may the operation such as hit and opens due to overdue; Therefore,, while only utilizing the discrete behavior of browsing of this class to portray user's requirements for access information, can extract the content that user may lose interest in completely, even dislike.

Simultaneously, these class methods can only be determined according to user's the behavior of browsing having occurred user's requirements for access information, it is the content information that determined requirements for access information had generally all been accessed corresponding to user, and cannot predict user's still nonevent requirements for access information, thereby caused the omission of user interest point, affected user's experience.

Summary of the invention

The object of this invention is to provide a kind of for determining the method and apparatus of user's requirements for access information.

According to an aspect of the present invention, provide a kind of for determining the method for user's requirements for access information, wherein, the method comprises the following steps:

A obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information;

B is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one;

C accesses trace information according to described user, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding;

D accesses trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

According to a further aspect in the invention, also provide a kind of for determining the Location of requirement equipment of user's requirements for access information, wherein, this equipment comprises:

Acquisition device, for obtaining user's Visitor Logs information, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information;

Track determining device, for according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one;

With reference to determining device, for accessing trace information according to described user, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding;

Location of requirement device, for accessing trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

According to a further aspect in the invention, also provide a kind of for determining the method for user's access trace information, wherein, the method comprises the following steps:

B, according to described Visitor Logs information, determines the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information;

C is according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information;

D provides the corresponding subscriber equipment to described user by described object accesses trace information.

According to a further aspect in the invention, also provide a kind of track of the access trace information for definite user to determine equipment, wherein, this equipment comprises:

Record acquisition device, for obtaining user's Visitor Logs information, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information;

Describe determining device, for according to described Visitor Logs information, determine the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information;

Track acquisition device, be used for according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information;

Track generator, for providing described object accesses trace information the corresponding subscriber equipment to described user.

In accordance with a further aspect of the present invention, also provide a kind of browser, comprise as described above for determine user requirements for access information Location of requirement equipment or for determining that the track of user's access trace information determines equipment.

According to another aspect of the invention, also provide a kind of browser plug-in, comprise as described above for determine user requirements for access information Location of requirement equipment or for determining that the track of user's access trace information determines equipment.

Compared with prior art, the present invention is by obtaining user's Visitor Logs information, according to described Visitor Logs information, determine that the user corresponding with described user accesses trace information, according to described user, access trace information, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, accesses trace information according to described with reference to user, definite requirements for access information corresponding with described user; Thereby utilize the formed access track of user's continued operation, according to described, with reference to user, access trace information, determined the requirements for access information corresponding with described user, reduced the impact of the factors such as maloperation on described requirements for access information accuracy, improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, met user's individual demand, improved user and experience.

And, the present invention can also obtain user's candidate access recorded information, wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information, according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user; Further, according to the corresponding page relevant information of described candidate operations information, in described one or more candidate operations information, screen one or more operation informations, to determine the Visitor Logs information corresponding with described user; Thereby described candidate access recorded information is screened, improved the accuracy of described Visitor Logs information, and from page relevant information angle, described candidate access recorded information is screened, the demand that meets described user, reduce the impact of the factors such as maloperation on described Visitor Logs information accuracy, and then improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, the individual demand that meets user, improves user and experiences.

And, the present invention can also be according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, determine the one or more preferred operations information corresponding with described Visitor Logs information, according to described preferred operations information, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises preferred operations information described at least one; Thereby from operation relevant information angle, described operation information is carried out preferably, improved the accuracy that described user accesses trace information, the demand that meets described user, reduced the factors such as maloperation and described user has been accessed to the impact of trace information accuracy, and then improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, met user's individual demand, improved user and experience.

And, the present invention can also be according to described Visitor Logs information, determine the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information, according to described Visitor Logs information, and in conjunction with described descriptor, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises operation information described at least one; Thereby from described descriptor angle, institute's Visitor Logs information is carried out preferably, improved the accuracy that described user accesses trace information, the demand that meets described user, reduced the factors such as maloperation and described user has been accessed to the impact of trace information accuracy, and then improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, met user's individual demand, improved user and experience.

And, the present invention can also access trace information with reference to user according to described, determine and described reference requirements for access information of accessing the corresponding reference user of trace information with reference to user, according to described, with reference to requirements for access information, determine the requirements for access information corresponding with described user; Thereby the described reference requirements for access information with reference to user is determined to the requirements for access information corresponding with described user, improved the scope of obtaining of described requirements for access information, offering described user more selects, realized the prediction of described requirements for access information, the individual demand that meets user, improves user and experiences.

And, the present invention can also access trace information with reference to user according to described, determine the one or more candidate access demand informations corresponding with described user, according to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user; Thereby the accuracy that can further improve described requirements for access information, has reduced the impact of the factors such as maloperation on described requirements for access information accuracy, has realized the prediction of described requirements for access information, meets user's individual demand, improve user and experience.

And the present invention can also, according to described user's accessing operation information in conjunction with described requirements for access information, provide the one or more access object informations corresponding with described requirements for access information to described user; Further, can also one or more access object informations corresponding with described requirements for access information be provided and access trace information with the corresponding user of described access object information to described user; Thereby realized according to the mutually described user of described requirements for access information corresponding access object information and/or access trace information is provided, improved the efficiency that information presents, met user's individual demand, improved user and experience.

Compared with prior art, the present invention is by obtaining user's Visitor Logs information, according to described Visitor Logs information, determine the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information, according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, and provide the corresponding subscriber equipment to described user by described object accesses trace information; Thereby realized, will provide to described user according to the object accesses trace information that Visitor Logs information is generated, reduced the impact of the factors such as maloperation on described access trace information accuracy, improved the accuracy of described access trace information, the individual demand that meets user, improves user and experiences.

And, the present invention can also be according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to clustering processing, obtain the one or more cluster result information corresponding with described Visitor Logs information, according to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information, determine the object accesses trace information corresponding with described cluster result information; Thereby thereby according to the cluster result information generating after Visitor Logs information cluster, to determine object accesses trace information, and then determined the requirements for access information corresponding with described user, reduced the impact of the factors such as maloperation on described requirements for access information accuracy, improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, met user's individual demand, improved user and experience.

And, the present invention can also be according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, determine the one or more preferred operations information corresponding with described Visitor Logs information, according to described preferred operations information, in conjunction with the corresponding descriptor of the corresponding access object of described preferred operations information, one or more preferred operations information in described Visitor Logs information are carried out to clustering processing, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information; Thereby from operation relevant information angle, described operation information is carried out preferably, improved the accuracy of described object accesses trace information, the demand that meets described user, reduced the impact of the factors such as maloperation on described object accesses trace information accuracy, and then improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, met user's individual demand, improved user and experience.

And the present invention can also, according to described object accesses trace information, determine the requirements for access information corresponding with described user; Further, can also be according to described object accesses trace information, determine the one or more candidate access demand informations corresponding with described user, according to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user; Thereby can be according to generated object accesses trace information, determined the requirements for access information corresponding with described user, reduced the impact of the factors such as maloperation on described requirements for access information accuracy, improved the accuracy of described requirements for access information, realized the prediction of described requirements for access information, the individual demand that meets user, improves user and experiences.

And, the present invention can also be according to described object accesses trace information, determine the one or more reference access trace informations corresponding with described user, by described object accesses trace information and described reference access trace information, provide the corresponding subscriber equipment to described user; Further, can also, according to described object accesses trace information, in conjunction with described, with reference to access trace information, determine the requirements for access information corresponding with described user; Thereby realized the definite of reference access trace information and provide, and requirements for access information having been determined with reference to accessing track according to described, having met user's individual demand, having improved user's experience, having improved the accuracy of described access trace information.

And the present invention can also, according to described user's search operation information, in conjunction with described requirements for access information, send the one or more search result informations corresponding with described requirements for access information to described user; In addition, the present invention can also, according to described user's browse operation information, in conjunction with described requirements for access information, send the one or more browsing informations corresponding with described requirements for access information to described user; Thereby realized according to the mutually described user of described requirements for access information corresponding search result information or browsing information is provided, improved the efficiency that information presents, met user's individual demand, improved user and experience.

Accompanying drawing explanation

By reading the detailed description that non-limiting example is done of doing with reference to the following drawings, it is more obvious that other features, objects and advantages of the present invention will become:

Fig. 1 illustrates according to the Location of requirement equipment schematic diagram of a kind of requirements for access information for definite user of one aspect of the invention;

Fig. 2 illustrates the Location of requirement equipment schematic diagram of a kind of requirements for access information for definite user in accordance with a preferred embodiment of the present invention;

Fig. 3 illustrates the method flow diagram of a kind of requirements for access information for definite user according to a further aspect of the present invention;

Fig. 4 illustrates the method flow diagram of a kind of requirements for access information for definite user in accordance with a preferred embodiment of the present invention;

Fig. 5 illustrates the track of a kind of access trace information for definite user of another aspect according to the present invention and determines equipment schematic diagram;

Fig. 6 illustrates the track of a kind of access trace information for definite user in accordance with a preferred embodiment of the present invention and determines equipment schematic diagram;

Fig. 7 illustrates a kind of access trace information method flow diagram for definite user of another aspect according to the present invention;

Fig. 8 illustrates the method flow diagram of a kind of access trace information for definite user in accordance with a preferred embodiment of the present invention;

Fig. 9 illustrates according to an embodiment of the invention a kind of for accessing the schematic diagram representing of object information.

In accompanying drawing, same or analogous Reference numeral represents same or analogous parts.

Embodiment

Below in conjunction with accompanying drawing, the present invention is described in further detail.

Fig. 1 illustrates according to Location of requirement equipment 1 schematic diagram of a kind of requirements for access information for definite user of one aspect of the invention; Wherein, described Location of requirement equipment 1 comprise acquisition device 11, track determining device 12, with reference to determining device 13, Location of requirement device 14.Particularly, acquisition device 11 obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; Track determining device 12 is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one; With reference to determining device 13, according to described user, access trace information, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding; Location of requirement device 14 is accessed trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

At this, described Location of requirement equipment include but not limited to the network equipment, subscriber equipment or the network equipment with subscriber equipment by the mutually integrated equipment forming of network.Wherein, the described network equipment comprise a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.It includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form the described network equipment; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer being comprised of the loosely-coupled computing machine collection of a group.It includes but not limited to described subscriber equipment anyly can by keyboard, telepilot, touch pad or voice-operated device, carry out with user the electronic product of man-machine interaction, such as computing machine, smart mobile phone, PDA, game machine or IPTV etc.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (AdHoc network) etc.Those skilled in the art will be understood that other Location of requirement equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to above-mentioned each device respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, the obtaining of the recorded information that conducts interviews, user accesses trace information determines, with reference to user, access determining of the determining of trace information, requirements for access information etc., until described Location of requirement equipment stops obtaining user's Visitor Logs information.

Acquisition device 11 obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, described acquisition device 11 is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases of described Visitor Logs information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device Visitor Logs information; Or described acquisition device 11 can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's Visitor Logs information; Or described acquisition device 11 can also, according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, and then obtain described user's Visitor Logs information.

Wherein, described Visitor Logs information includes but not limited to that user is by modes of operation such as searching for, click, browse, the Visitor Logs information to contents such as webpage, video, audio frequency, pictures; Described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.At this, in described operation information, include but not limited to mode of operation information (as searched for, click, browse etc.), access object information (as information such as the video name of the web page interlinkage of access, web page title, web page contents, access, video profile, video links) etc., in the temporal information corresponding with described operation information, include but not limited to access time point and/or access duration time etc.

Track determining device 12 is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one.

Particularly, described track determining device 12, by interacting with described acquisition device 11, is obtained the user's who obtains in described acquisition device 11 Visitor Logs information.Then, described track determining device 12, according to the one or more operation informations in described Visitor Logs information and the temporal information corresponding with described operation information, is accessed trace information by directly described operation information being defined as to one or more user according to described temporal information; Or after described operation information is screened, according to the corresponding temporal information of described operation information, described operation information is defined as to one or more user and accesses trace information; Or, after the temporal information corresponding with described operation information screened, described operation information is defined as to one or more user and accesses trace information.Wherein, described user accesses trace information and comprises operation information described at least one.

For example, in described Visitor Logs information, comprise N operation information and with the corresponding temporal information of a described N operation information, described track determining device 12, according to the corresponding temporal information of described operation information, is defined as in chronological order a user by a described N operation information and accesses trace information; Or, the mode of operation information of 12 pairs of described N operation informations of described track determining device (as searched for, click, browse etc.) is screened, and the operation information with same mode of operation information is defined as to one or more user by its corresponding temporal information access trace information; Or described track determining device 12, according to the corresponding access object information of a described N operation information, by the corresponding operation information of same or analogous access object information, is defined as one or more access track according to time sequencing; Or, 12 pairs of corresponding temporal informations of a described N operation information of described track determining device are screened, for example calculate the time interval information between adjacent two operation informations, if described time interval information is less than certain threshold value, described adjacent two operation informations are retained to using and access the operation information in trace information as described user, by that analogy, until the time interval information between two adjacent operation informations surpasses described threshold value, thereby make continuous a plurality of operation informations form a track etc.

Thereby, described track determining device 12 can, according to information such as the running time information in described Visitor Logs information, mode of operation information, access object information, be defined as one or more user corresponding with described user by described Visitor Logs information and access trace information.

It should be noted that, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to described Visitor Logs information, determine that the user corresponding with described user accesses the mode of trace information, all should be within the scope of the present invention.

Preferably, described track determining device 12 can, according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, be determined the one or more preferred operations information corresponding with described Visitor Logs information; According to described preferred operations information, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises preferred operations information described at least one.

Particularly, described track determining device 12, by interacting with described acquisition device 11, is obtained the user's who obtains in described acquisition device 11 Visitor Logs information; Then described track determining device 12 is passed through according to described Visitor Logs information, from described Visitor Logs information, extract one or more operation informations and the operation relevant information corresponding with described operation information, at this, described operation relevant information includes but not limited to that running time information is (as the bound of running time, running time point, as running time at midnight and running time working time etc.), mode of operation information (as searched for, click, browse etc., to distinguish the operation of different degree of confidence) etc.

Described track determining device 12 is according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, for example, by described running time information is screened, or described mode of operation is screened, thereby determine the one or more preferred operations information corresponding with described Visitor Logs information; For example, described track determining device 12 is using running time a plurality of operation informations that are the non-working time as described preferred operations information, or, described track determining device 12 using the bound of running time respectively in predetermined time scope a plurality of operation informations as described preferred operations information, or a plurality of operation informations that described track determining device 12 is search using mode of operation information are as described preferred operations information etc.

Then, described track determining device 12 is according to described preferred operations information, according to the corresponding temporal information of described preferred operations information, described preferred operations information is defined as to one or more user corresponding with described user and accesses trace information, wherein, described user accesses trace information and comprises preferred operations information described at least one.

Preferably, described track determining device 12 can, according to described Visitor Logs information, be determined the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information; According to described Visitor Logs information, and in conjunction with described descriptor, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises operation information described at least one.

Particularly, described track determining device 12, by interacting with described acquisition device 11, is obtained the user's who obtains in described acquisition device 11 Visitor Logs information; Then described track determining device 12 is passed through according to described Visitor Logs information, from described Visitor Logs information, obtain the corresponding access object of operation information in described Visitor Logs information, then by the database corresponding with described access object, interact, obtain the descriptor corresponding with described access object, or by directly interacting with described access object, thereby extract described descriptor from the corresponding content of described access object; At this, described descriptor includes but not limited to the information such as keyword, exercise question, brief introduction.

Described track determining device 12 is according to described Visitor Logs information, and in conjunction with described descriptor, by the mode such as described descriptor being screened to, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises operation information described at least one; For example, for example, described user's connected reference access object A1, access object A2, access object B, access object C, access object A3, described track determining device 12 is determined the key word information of described A1, A2, B, C, A3 respectively, wherein, described A1, A2, A3 have same keyword, described track determining device 12, according to described access object A1, A2, the corresponding operation information of A3 and temporal information, is defined as the user corresponding with described user and is accessed trace information.

It should be noted that, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to described Visitor Logs information, and in conjunction with described descriptor, determine that the user corresponding with described user accesses the mode of trace information, all should be within the scope of the present invention.

With reference to determining device 13, according to described user, access trace information, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding.

Particularly, describedly with reference to determining device 13, according to described user, access trace information, by described user being accessed to other candidates of trace information and pre-stored or real-time generation, with reference to user, access trace information and compare, if described candidate accesses trace information with reference to user, comprise with described user and access at least one corresponding operation information of trace information bag, described candidate is accessed to trace information with reference to user and be defined as accessing the corresponding reference user of trace information with described user and access trace information; Wherein, described at least one corresponding operation information includes but not limited to that described user accesses access object information and/or the mode of operation information of the operation of trace information, and access object information and/or the mode of operation information of operation of accessing trace information with described candidate with reference to user is same or similar.At this, described candidate accesses the generating mode of trace information and described user with reference to user, and to access trace information same or similar, thus do not repeat them here, and mode is by reference contained in this.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), described can be following one or more with reference to access track: A (browsing) → B (search) → C (browsing), A (search) → B (browsing) → C (browsing) → D (search), A (search) → B (browsing) → C (search) → E (access) → F (search), G (access) → A (search) → B (browsing) → C (browsing) → H (search), I (search) → A (search) → B (browsing) etc.Wherein, A, B, C, D, E, F, G, H, I are accessed access object information.

Location of requirement device 14 is accessed trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

Particularly, described Location of requirement device 14 is accessed trace information and accesses corresponding one or more of trace information with described user and access trace information with reference to user by obtaining described user, by described user being accessed to the corresponding operation information of trace information, with reference to user, access the corresponding operation information of trace information and compare with described, determine the requirements for access information corresponding with described user; Further, can also access temporal information corresponding with described operation information in trace information in conjunction with described user, with reference to user, access temporal information corresponding with described operation information in trace information and compare with described, thereby determine the requirements for access information corresponding with described user.

Wherein, described requirements for access information includes but not limited to described access object information, or other information that are associated with access object information; For example, when described access object information is " sea thief king ", the content information of the brief introduction that described requirements for access information can be " sea thief king ", caricature, animation or play the information such as link can be also the information etc. of other works of being associated with " sea thief king " author.

For example, upper example continues, when described user's access track is A (search) → B (browsing) → C (browsing), can with reference to user, access trace information according to described, using access object information D, E, F, G, H, I all as the requirements for access information corresponding with described user; Can also determine rule based on predefined requirements for access information, for example, only described when having comprised described user completely in accessing trace information with reference to user and accessing the access object information of trace information, just using described, with reference to user, access access object information in trace information as the requirements for access information corresponding with described user, the upper example that continues, described access object information D, E, F, G, H can be used as the requirements for access information corresponding with described user; Can also be according to the corresponding temporal information of described operation information, for example only have when the access object information in trace information of accessing with reference to user is when described user accesses after the corresponding access object of trace information, just using it as described requirements for access information, the upper example that continues, described access object information D, E, F, H can be used as requirements for access information corresponding with described user etc.

It should be noted that, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, anyly according to described, with reference to user, access trace information, determine the mode of the requirements for access information corresponding with described user, all should be within the scope of the present invention.

Preferably, described Location of requirement device 14 can be accessed trace information with reference to user according to described, determines and described reference requirements for access information of accessing the corresponding reference user of trace information with reference to user; According to described, with reference to requirements for access information, determine the requirements for access information corresponding with described user.

Particularly, described Location of requirement device 14 is accessed corresponding one or more of trace information with described user and is accessed trace information with reference to user by obtaining, determine with described to access trace information with reference to user corresponding with reference to user, for example, described with reference to user, to access trace information be to generate according to the Visitor Logs information of calling party X, and described calling party X is confirmed as described with reference to user.At this, those skilled in the art will be understood that described Location of requirement device 14 can access the corresponding calling party of trace information according to each with reference to user respectively, determine that multidigit is with reference to user; Can also with reference to user, access trace information and process described, for example, when N bar is accessed trace information all corresponding to same calling party with reference to user, just using described calling party as described with reference to user, wherein, N is that system default arranges or sets definite threshold value according to user.

When described Location of requirement device 14 is accessed trace information according to described with reference to user, determine and access after the corresponding reference user of trace information with reference to user with described, described Location of requirement device 14, by carrying out alternately with reference to the corresponding associated databases of user etc. with described, obtains with described with reference to corresponding one or more with reference to requirements for access information of user; Or based on described with reference to the corresponding Visitor Logs information of user, determine in real time and described with reference to corresponding one or more with reference to requirements for access information of user.

Then, described Location of requirement device 14 is according to the setting of default setting or user's setting, using described with reference to requirements for access information all as the requirements for access information corresponding with described user, or carry out preferably with reference to requirements for access information described, for example only select the reference requirements for access information be associated with described user's Visitor Logs information, as the requirements for access information corresponding with described user etc.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), when described reference access track is A (search) → B (browsing) → C (browsing) → D (search), using the corresponding calling party of described reference access track A as the reference user corresponding with described user; Described Location of requirement device 14 is by directly interacting with reference to the corresponding database of user with described, described corresponding with reference to requirements for access information X, Y, Z with reference to user to obtain; Then, described Location of requirement device 14 is using described X, Y, Z as the requirements for access information corresponding with described user; Wherein, X, Y, Z are accessed access object information.

For example, further, when described Location of requirement device 14 is by directly interacting with reference to the corresponding database of user with described, described corresponding during with reference to requirements for access information X, Y, Z with reference to user to obtain, described X, Y, Z are relevant to access object information D, E, F respectively, and described Location of requirement device 14 is using the X being associated with described access object information D as the requirements for access information corresponding with described user; Wherein, X, Y, Z, D, E, F are accessed access object information.

Preferably, described Location of requirement device 14 can be accessed trace information with reference to user according to described, determines the one or more candidate access demand informations corresponding with described user; According to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user.

Particularly, described Location of requirement device 14 is accessed corresponding one or more of trace information with described user and is accessed trace information with reference to user by obtaining, by described user being accessed to the corresponding operation information of trace information, with reference to user, access the corresponding operation information of trace information and compare with described, determine the one or more candidate access demand informations corresponding with described user; At this, determine that Location of requirement device described in the mode of described candidate access demand information and Fig. 1 14 determines that the mode of described requirements for access information is same or similar, thus do not repeat them here, and mode is by reference contained in this.

Then, described Location of requirement device 14 is by providing the third party device of described user's subsequent operation information to interact with described user's direct interaction or with other, to obtain described user's subsequent operation information; By described user's subsequent operation information is compared etc. to mode with described one or more candidate access demand informations, for example, according to described subsequent operation information and described relation of inclusion of accessing trace information with reference to user, determine the requirements for access information corresponding with described user.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), described reference access track is: when A (search) → B (browsing) → C (browsing) → D (search) → E (access) and A (search) → B (browsing) → C (search) → F (access) → G (search), described candidate access demand information is D, E, F, G; If described user's subsequent operation information is for having clicked access object D, E is defined as to the requirements for access information corresponding with described user, if and described user's subsequent operation information is for having clicked access object G, F is defined as to the requirements for access information corresponding with described user.Wherein, A, B, C, D, E, F, G, be accessed access object information.

Preferably, described Location of requirement equipment also comprises access generator (not shown), wherein, described access generator is according to described user's accessing operation information, in conjunction with described requirements for access information, to described user, provide the one or more access object informations corresponding with described requirements for access information.

Particularly, described access generator is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases or other third party devices of described user's accessing operation information to interact, the described user's who stores or provide to obtain in described database or described third party device accessing operation information; Or described access generator can also be according to various communication protocol, and by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, to obtain described user's accessing operation information; Or described access generator can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain described user's accessing operation information.

Wherein, described accessing operation information includes but not limited to search operation information and/or browse operation information.

If it is same or similar that described accessing operation information and described user access trace information, described access generator is by accessing the corresponding described requirements for access information of trace information with described user, as described user's requirements for access information; Then according to various communication protocol (Communications Protocol), by Various types of data transmission interface, the access result corresponding with described requirements for access information sent to the corresponding subscriber equipment of described user.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), described is A (search) → B (browsing) → C (browsing) → D (search) with reference to access track, using D as described requirements for access information; When user searched for A → B → C respectively time, described access generator offers described user by one or more result of page searching corresponding with D.Wherein, A, B, C, D are accessed access object information.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), described is A (search) → B (browsing) → C (browsing) → E (search) with reference to access track, using E as described requirements for access information; When user browsed A → B → C respectively time, described access generator offers described user by one or more pages corresponding with E.Wherein, A, B, C, E are accessed access object information.

More preferably, described access generator can be according to described user's accessing operation information, in conjunction with described requirements for access information, to described user, one or more access object informations corresponding with described requirements for access information are provided and access the robust and sturdy breath of track with the corresponding user of described access object information.

Particularly, described access generator can be when providing the one or more access object information information corresponding with described requirements for access information, simultaneously by for judging that the user of described access object information accesses trace information and offers described user, thereby strengthen readability, improve user's experience.

Further, described user can also carry out feedback operation to described requirements for access information, the accuracy of judging with elevator system; For example, user can " lose interest in " etc. for " valuable " " interested " by requirements for access information described in mark.

For example, when described user's access track is A (search) → B (search) → C (search), described is A (search) → B (search) → C (search) → D (search) and A (search) → B (search) → C (search) → E (search) with reference to access track, using D, E as described requirements for access information; When user searched for A → B → C respectively time, described access generator offers described user by one or more pages corresponding with D, E, meanwhile, access trace information A (search) → B (search) → C (search) of user is offered to described user simultaneously carry out reference.Wherein, A, B, C, D, E are accessed access object information.

The upper example that continues, as shown in Figure 9, user search after A and B, input inquiry sequence C in the search box; Click after search, in page left side, show the one or more Search Results relevant to search sequence C; Simultaneously, because user's access trace information is A → B → C, described Location of requirement device 14 determines that D, E are requirements for access information, and at the page right side demonstration one or more pages corresponding with D, E, acquisition track A → B → C of user is offered to described user in the lump simultaneously.

Fig. 2 illustrates the Location of requirement equipment 1 ' schematic diagram of a kind of requirements for access information for definite user in accordance with a preferred embodiment of the present invention; Wherein, described Location of requirement equipment 1 ' comprises acquisition device 11 ', track determining device 12 ', with reference to determining device 13 ', Location of requirement device 14 ', and described acquisition device 11 ' comprises candidate's acquiring unit 111 ' and records determining unit 112 '.Particularly, candidate's acquiring unit 111 ' obtains user's candidate access recorded information, and wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information; Record determining unit 112 ' according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; Track determining device 12 ' is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one; With reference to determining device 13 ', according to described user, access trace information, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding; Location of requirement device 14 ' is accessed trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

Wherein, the track determining device 12 ' of described Location of requirement equipment, with reference to determining device 13 ', Location of requirement device 14 ' is identical with corresponding intrument shown in Fig. 1 or basic identical, so locate to repeat no more, and mode is by reference contained in this.

Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to above-mentioned each device respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, carry out the determining of the obtaining of candidate access recorded information, Visitor Logs information, user accesses trace information determines, with reference to user, access determining of the determining of trace information, requirements for access information etc., until described Location of requirement equipment stops obtaining user's candidate access recorded information.

Candidate's acquiring unit 111 ' obtains user's candidate access recorded information, and wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information.

Particularly, described candidate's acquiring unit 111 ' is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases of described candidate access recorded information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device candidate access recorded information; Or described candidate's acquiring unit 111 ' can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's candidate access recorded information; Or described candidate's acquiring unit 111 ' can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, so by described visit information the candidate access recorded information as described user.

Wherein, described candidate access recorded information includes but not limited to that user is by modes of operation such as searching for, click, browse, the candidate access recorded information to contents such as webpage, video, audio frequency, pictures; Described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information.At this, in described candidate operations information, include but not limited to mode of operation information (as searched for, click, browse etc.), access object information (as information such as the video name of the web page interlinkage of access, web page title, web page contents, access, video profile, video links) etc., in the temporal information corresponding with described candidate operations information, include but not limited to access time point and/or access duration time etc.

Record determining unit 112 ' according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, the described determining unit 112 ' that records is according to described candidate access recorded information, by the mode of operation information based on described candidate access recorded information (as searched for, click, browse etc.), access object information (as information such as the video name of the web page interlinkage of access, web page title, web page contents, access, video profile, video links), running time information etc., described candidate access recorded information is screened, thereby determine described Visitor Logs information.Wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

For example, the described determining unit 112 ' that records is using a plurality of operation informations corresponding to same mode of operation information as the Visitor Logs information corresponding with described user; Or the described determining unit 112 ' that records is using a plurality of operation informations corresponding to same or similar access object information as the Visitor Logs information corresponding with described user; Or, describedly record a plurality of operation informations that determining unit 112 ' is less than certain threshold value using continuous time interval as Visitor Logs information corresponding with described user etc.

It should be noted that, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to described candidate access recorded information, determine the mode of the Visitor Logs information corresponding with described user, all should be within the scope of the present invention.

Preferably, the described determining unit 112 ' that records can be according to the corresponding page relevant information of described candidate operations information, in described one or more candidate operations information, screen one or more operation informations, to determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises described one or more operation information and the temporal information corresponding with described operation information.

Particularly, the described determining unit 112 ' that records can be obtained and the corresponding page relevant information of described candidate operations information according to described candidate operations information, and wherein, described page relevant information comprises page classifications information, page-describing information etc.; Thereby according to described page relevant information, by described candidate page being classified or according to described page-describing information, described candidate operations information being screened etc. to mode, obtain one or more operation informations, to determine the Visitor Logs information corresponding with described user.

For example, according to the corresponding trade information of the described page, the page is classified, thereby obtain the Visitor Logs information for certain industry; Or, according to described page-describing information (as keyword etc.), the page is screened, thereby the page for example with vulgar information is screened out, using and obtain a plurality of non-vulgar pages as the Visitor Logs information corresponding with described user.

Fig. 3 illustrates the method flow diagram of a kind of requirements for access information for definite user according to a further aspect of the present invention.Particularly, in step s11, described Location of requirement equipment obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; In step s12, described Location of requirement equipment is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one; In step s13, described Location of requirement equipment is accessed trace information according to described user, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding; In step s14, described Location of requirement equipment is accessed trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, the obtaining of the recorded information that conducts interviews, user accesses trace information determines, with reference to user, access determining of the determining of trace information, requirements for access information etc., until described Location of requirement equipment stops obtaining user's Visitor Logs information.

In step s11, described Location of requirement equipment obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, in step s11, described Location of requirement equipment is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases of described Visitor Logs information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device Visitor Logs information; Or in step s11, described Location of requirement equipment can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's Visitor Logs information; Or in step s11, described Location of requirement equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, and then obtain described user's Visitor Logs information.

In step s12, described Location of requirement equipment is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one.

Particularly, in step s12, described Location of requirement equipment, by interacting with described step s11, obtains the user's who obtains in described step s11 Visitor Logs information.Then, in step s12, described Location of requirement equipment, according to the one or more operation informations in described Visitor Logs information and the temporal information corresponding with described operation information, is accessed trace information by directly described operation information being defined as to one or more user according to described temporal information; Or after described operation information is screened, according to the corresponding temporal information of described operation information, described operation information is defined as to one or more user and accesses trace information; Or, after the temporal information corresponding with described operation information screened, described operation information is defined as to one or more user and accesses trace information.Wherein, described user accesses trace information and comprises operation information described at least one.

For example, in described Visitor Logs information, comprise N operation information and with the corresponding temporal information of a described N operation information, in step s12, described Location of requirement equipment, according to the corresponding temporal information of described operation information, is defined as in chronological order a user by a described N operation information and accesses trace information; Or, in step s12, described Location of requirement equipment screens the mode of operation information of a described N operation information (as searched for, click, browse etc.), the operation information with same mode of operation information is defined as to one or more user by its corresponding temporal information access trace information; Or in step s12, described Location of requirement equipment, according to the corresponding access object information of a described N operation information, by the corresponding operation information of same or analogous access object information, is defined as one or more access track according to time sequencing; Or, in step s12, described Location of requirement equipment screens the corresponding temporal information of a described N operation information, for example calculate the time interval information between adjacent two operation informations, if described time interval information is less than certain threshold value, described adjacent two operation informations are retained to using and access the operation information in trace information as described user, by that analogy, until the time interval information between two adjacent operation informations surpasses described threshold value, thereby make continuous a plurality of operation informations form a track etc.

Thereby, in step s12, described Location of requirement equipment can, according to information such as the running time information in described Visitor Logs information, mode of operation information, access object information, be defined as one or more user corresponding with described user by described Visitor Logs information and access trace information.

Preferably, in step s12, described Location of requirement equipment can, according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, be determined the one or more preferred operations information corresponding with described Visitor Logs information; According to described preferred operations information, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises preferred operations information described at least one.

Particularly, in step s12, described Location of requirement equipment, by interacting with described step s11, obtains the user's who obtains in described step s11 Visitor Logs information; Then in step s12, described Location of requirement equipment passes through according to described Visitor Logs information, from described Visitor Logs information, extract one or more operation informations and the operation relevant information corresponding with described operation information, at this, described operation relevant information includes but not limited to that running time information is (as the bound of running time, running time point, as running time at midnight and running time working time etc.), mode of operation information (as searched for, click, browse etc., to distinguish the operation of different degree of confidence) etc.

In step s12, described Location of requirement equipment is according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, for example, by described running time information is screened, or described mode of operation is screened, thereby determine the one or more preferred operations information corresponding with described Visitor Logs information; For example, in step s12, described Location of requirement equipment is using running time a plurality of operation informations that are the non-working time as described preferred operations information, or, in step s12, described Location of requirement equipment using the bound of running time respectively in predetermined time scope a plurality of operation informations as described preferred operations information, or, in step s12, a plurality of operation informations that described Location of requirement equipment is search using mode of operation information are as described preferred operations information etc.

Then, in step s12, described Location of requirement equipment is according to described preferred operations information, according to the corresponding temporal information of described preferred operations information, described preferred operations information is defined as to one or more user corresponding with described user and accesses trace information, wherein, described user accesses trace information and comprises preferred operations information described at least one.

Preferably, in step s12, described Location of requirement equipment can, according to described Visitor Logs information, be determined the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information; According to described Visitor Logs information, and in conjunction with described descriptor, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises operation information described at least one.

Particularly, in step s12, described Location of requirement equipment, by interacting with described step s11, obtains the user's who obtains in described step s11 Visitor Logs information; Then in step s12, described Location of requirement equipment passes through according to described Visitor Logs information, from described Visitor Logs information, obtain the corresponding access object of operation information in described Visitor Logs information, then by the database corresponding with described access object, interact, obtain the descriptor corresponding with described access object, or by directly interacting with described access object, thereby extract described descriptor from the corresponding content of described access object; At this, described descriptor includes but not limited to the information such as keyword, exercise question, brief introduction.

In step s12, described Location of requirement equipment is according to described Visitor Logs information, and in conjunction with described descriptor, by the mode such as described descriptor being screened to, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises operation information described at least one; For example, for example, described user's connected reference access object A1, access object A2, access object B, access object C, access object A3, in step s12, described Location of requirement equipment is determined the key word information of described A1, A2, B, C, A3 respectively, wherein, described A1, A2, A3 have same keyword, in step s12, described Location of requirement equipment, according to described access object A1, A2, the corresponding operation information of A3 and temporal information, is defined as the user corresponding with described user and is accessed trace information.

In step s13, described Location of requirement equipment is accessed trace information according to described user, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding.

Particularly, in step s13, described Location of requirement equipment is accessed trace information according to described user, by described user being accessed to other candidates of trace information and pre-stored or real-time generation, with reference to user, access trace information and compare, if described candidate accesses trace information with reference to user, comprise with described user and access at least one corresponding operation information of trace information bag, described candidate is accessed to trace information with reference to user and be defined as accessing the corresponding reference user of trace information with described user and access trace information; Wherein, described at least one corresponding operation information includes but not limited to that described user accesses access object information and/or the mode of operation information of the operation of trace information, access with reference to user with described candidate trace information operation access object information and, or mode of operation information is same or similar.At this, described candidate accesses the generating mode of trace information and described user with reference to user, and to access trace information same or similar, thus do not repeat them here, and mode is by reference contained in this.

In step s14, described Location of requirement equipment is accessed trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

Particularly, in step s14, described Location of requirement equipment is accessed trace information and accesses corresponding one or more of trace information with described user and access trace information with reference to user by obtaining described user, by described user being accessed to the corresponding operation information of trace information, with reference to user, access the corresponding operation information of trace information and compare with described, determine the requirements for access information corresponding with described user; Further, can also access temporal information corresponding with described operation information in trace information in conjunction with described user, with reference to user, access temporal information corresponding with described operation information in trace information and compare with described, thereby determine the requirements for access information corresponding with described user.

Preferably, in step s14, described Location of requirement equipment can be accessed trace information with reference to user according to described, determines and described reference requirements for access information of accessing the corresponding reference user of trace information with reference to user; According to described, with reference to requirements for access information, determine the requirements for access information corresponding with described user.

Particularly, in step s14, described Location of requirement equipment is accessed corresponding one or more of trace information with described user and is accessed trace information with reference to user by obtaining, determine with described to access trace information with reference to user corresponding with reference to user, for example, described with reference to user, to access trace information be to generate according to the Visitor Logs information of calling party X, and described calling party X is confirmed as described with reference to user.At this, those skilled in the art will be understood that in step s14, and described Location of requirement equipment can be accessed the corresponding calling party of trace information according to each with reference to user respectively, determines that multidigit is with reference to user; Can also with reference to user, access trace information and process described, for example, when N bar is accessed trace information all corresponding to same calling party with reference to user, just using described calling party as described with reference to user, wherein, N is that system default arranges or sets definite threshold value according to user.

When in step s14, described Location of requirement equipment is accessed trace information according to described with reference to user, determine and access after the corresponding reference user of trace information with reference to user with described, in step s14, described Location of requirement equipment, by carrying out alternately with reference to the corresponding associated databases of user etc. with described, obtains with described with reference to corresponding one or more with reference to requirements for access information of user; Or based on described with reference to the corresponding Visitor Logs information of user, determine in real time and described with reference to corresponding one or more with reference to requirements for access information of user.

Then, in step s14, described Location of requirement equipment is according to the setting of default setting or user's setting, using described with reference to requirements for access information all as the requirements for access information corresponding with described user, or carry out preferably with reference to requirements for access information described, for example only select the reference requirements for access information be associated with described user's Visitor Logs information, as the requirements for access information corresponding with described user etc.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), when described reference access track is A (search) → B (browsing) → C (browsing) → D (search), using the corresponding calling party of described reference access track A as the reference user corresponding with described user; In step s14, described Location of requirement equipment is by directly interacting with reference to the corresponding database of user with described, described corresponding with reference to requirements for access information X, Y, Z with reference to user to obtain; Then, in step s14, described Location of requirement equipment is using described X, Y, Z as the requirements for access information corresponding with described user; Wherein, X, Y, Z are accessed access object information.

For example, further, when in step s14, described Location of requirement equipment is by directly interacting with reference to the corresponding database of user with described, described corresponding during with reference to requirements for access information X, Y, Z with reference to user to obtain, described X, Y, Z are relevant to access object information D, E, F respectively, and, in step s14, described Location of requirement equipment is using the X being associated with described access object information D as the requirements for access information corresponding with described user; Wherein, X, Y, Z, D, E, F are accessed access object information.

Preferably, in step s14, described Location of requirement equipment can be accessed trace information with reference to user according to described, determines the one or more candidate access demand informations corresponding with described user; According to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user.

Particularly, in step s14, described Location of requirement equipment is accessed corresponding one or more of trace information with described user and is accessed trace information with reference to user by obtaining, by described user being accessed to the corresponding operation information of trace information, with reference to user, access the corresponding operation information of trace information and compare with described, determine the one or more candidate access demand informations corresponding with described user; At this, determine that described in the mode of described candidate access demand information and Fig. 3, step s14 determines that the mode of described requirements for access information is same or similar, thus do not repeat them here, and mode is by reference contained in this.

Then, in step s14, described Location of requirement equipment is by providing the third party device of described user's subsequent operation information to interact with described user's direct interaction or with other, to obtain described user's subsequent operation information; By described user's subsequent operation information is compared etc. to mode with described one or more candidate access demand informations, for example, according to described subsequent operation information and described relation of inclusion of accessing trace information with reference to user, determine the requirements for access information corresponding with described user.

Preferably, described method also comprises step s15 (not shown), wherein, in step s15, described Location of requirement equipment is according to described user's accessing operation information, in conjunction with described requirements for access information, to described user, provide the one or more access object informations corresponding with described requirements for access information.

Particularly, in step s15, described Location of requirement equipment is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases or other third party devices of described user's accessing operation information to interact, the described user's who stores or provide to obtain in described database or described third party device accessing operation information; Or in step s15, described Location of requirement equipment can also be according to various communication protocol, and by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, to obtain described user's accessing operation information; Or in step s15, described Location of requirement equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain described user's accessing operation information.

If it is same or similar that described accessing operation information and described user access trace information,, in step s15, described Location of requirement equipment is by accessing the corresponding described requirements for access information of trace information with described user, as described user's requirements for access information; Then according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, the access result corresponding with described requirements for access information sent to the corresponding subscriber equipment of described user.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), described is A (search) → B (browsing) → C (browsing) → D (search) with reference to access track, using D as described requirements for access information; When user searched for A → B → C respectively time,, in step s15, described Location of requirement equipment offers described user by one or more result of page searching corresponding with D.Wherein, A, B, C, D are accessed access object information.

For example, when described user's access track is A (search) → B (browsing) → C (browsing), described is A (search) → B (browsing) → C (browsing) → E (search) with reference to access track, using E as described requirements for access information; When user browsed A → B → C respectively time,, in step s15, described Location of requirement equipment offers described user by one or more pages corresponding with E.Wherein, A, B, C, E are accessed access object information.

More preferably, in step s15, described Location of requirement equipment can be according to described user's accessing operation information, in conjunction with described requirements for access information, to described user, one or more access object informations corresponding with described requirements for access information are provided and access trace information with the corresponding user of described access object information.

Particularly, in step s15, described Location of requirement equipment can be when providing the one or more access object information information corresponding with described requirements for access information, simultaneously by for judging that the user of described access object information accesses trace information and offers described user, thereby strengthen readability, improve user's experience.

For example, when described user's access track is A (search) → B (search) → C (search), described is A (search) → B (search) → C (search) → D (search) and A (search) → B (search) → C (search) → E (search) with reference to access track, using D, E as described requirements for access information; When user searched for A → B → C respectively time, in step s15, described Location of requirement equipment offers described user by one or more pages corresponding with D, E, meanwhile, access trace information A (search) → B (search) → C (search) of user is offered to described user simultaneously carry out reference.Wherein, A, B, C, D, E are accessed access object information.

The upper example that continues, as shown in Figure 9, user search after A and B, input inquiry sequence C in the search box; Click after search, in page left side, show the one or more Search Results relevant to search sequence C; Simultaneously, because user's access trace information is A → B → C, in step s14, described Location of requirement equipment determines that D, E are requirements for access information, and at the page right side demonstration one or more pages corresponding with D, E, acquisition track A → B → C of user is offered to described user in the lump simultaneously.

Fig. 4 illustrates the method flow diagram of a kind of requirements for access information for definite user in accordance with a preferred embodiment of the present invention.Particularly, in step s111 ', described Location of requirement equipment obtains user's candidate access recorded information, and wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information; In step s112 ', described Location of requirement equipment is according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; In step s12 ', described Location of requirement equipment is according to described Visitor Logs information, determines that the user corresponding with described user accesses trace information, and wherein, described user accesses trace information and comprises operation information described at least one; In step s13 ', described Location of requirement equipment is accessed trace information according to described user, determine that accessing corresponding one or more of trace information with described user accesses trace information with reference to user, wherein, describedly with reference to user, access trace information and access with described user the operation information that trace information comprises that at least one is corresponding; In step s14 ', described Location of requirement equipment is accessed trace information according to described with reference to user, determines the requirements for access information corresponding with described user.

Wherein, the step s12 ' of described Location of requirement equipment, step s13 ', step s14 ' are identical or basic identical with corresponding step shown in Fig. 3, so locate to repeat no more, and mode is by reference contained in this.

Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, carry out the determining of the obtaining of candidate access recorded information, Visitor Logs information, user accesses trace information determines, with reference to user, access determining of the determining of trace information, requirements for access information etc., until described Location of requirement equipment stops obtaining user's candidate access recorded information.

In step s111 ', described Location of requirement equipment obtains user's candidate access recorded information, and wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information.

Particularly, in step s111 ', described Location of requirement equipment is according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, with storage or provide one or more databases of described candidate access recorded information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device candidate access recorded information; Or in step s111 ', described Location of requirement equipment can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's candidate access recorded information; Or in step s111 ', described Location of requirement equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, so by described visit information the candidate access recorded information as described user.

In step s112 ', described Location of requirement equipment is according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, in step s112 ', described Location of requirement equipment is according to described candidate access recorded information, by the mode of operation information based on described candidate access recorded information (as searched for, click, browse etc.), access object information (as information such as the video name of the web page interlinkage of access, web page title, web page contents, access, video profile, video links), running time information etc., described candidate access recorded information is screened, thereby determine described Visitor Logs information.Wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

For example, in step s112 ', described Location of requirement equipment is using a plurality of operation informations corresponding to same mode of operation information as the Visitor Logs information corresponding with described user; Or in step s112 ', described Location of requirement equipment is using a plurality of operation informations corresponding to same or similar access object information as the Visitor Logs information corresponding with described user; Or in step s112 ', a plurality of operation informations that described Location of requirement equipment is less than certain threshold value using continuous time interval are as Visitor Logs information corresponding with described user etc.

Preferably, in step s112 ', described Location of requirement equipment can be according to the corresponding page relevant information of described candidate operations information, in described one or more candidate operations information, screen one or more operation informations, to determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises described one or more operation information and the temporal information corresponding with described operation information.

Particularly, in step s112 ', described Location of requirement equipment can, according to described candidate operations information, obtain and the corresponding page relevant information of described candidate operations information, wherein, described page relevant information comprises page classifications information, page-describing information etc.; Thereby according to described page relevant information, by described candidate page being classified or according to described page-describing information, described candidate operations information being screened etc. to mode, obtain one or more operation informations, to determine the Visitor Logs information corresponding with described user.

Fig. 5 illustrates according to the track of a kind of access trace information for definite user of one aspect of the invention and determines equipment 2 schematic diagram; Wherein, described track determine equipment 2 comprise record acquisition device 21, describe determining device 22, track acquisition device 23, track generator 24.Particularly, record the Visitor Logs information that acquisition device 21 obtains user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; Describe determining device 22 according to described Visitor Logs information, determine the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information; Track acquisition device 23 is according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information; Track generator 24 provides the corresponding subscriber equipment to described user by described object accesses trace information.

At this, described track determine equipment include but not limited to the network equipment, subscriber equipment or the network equipment with subscriber equipment by the mutually integrated equipment forming of network.Wherein, the described network equipment comprise a kind of can be according to the instruction of prior setting or storage, automatically carry out the electronic equipment of numerical evaluation and information processing, its hardware includes but not limited to microprocessor, special IC (ASIC), programmable gate array (FPGA), digital processing unit (DSP), embedded device etc.It includes but not limited to the cloud that computing machine, network host, single network server, a plurality of webserver collection or a plurality of server form the described network equipment; At this, cloud consists of a large amount of computing machines based on cloud computing (Cloud Computing) or the webserver, and wherein, cloud computing is a kind of of Distributed Calculation, the virtual supercomputer being comprised of the loosely-coupled computing machine collection of a group.It includes but not limited to described subscriber equipment anyly can by keyboard, telepilot, touch pad or voice-operated device, carry out with user the electronic product of man-machine interaction, such as computing machine, smart mobile phone, PDA, game machine or IPTV etc.Described network includes but not limited to internet, wide area network, Metropolitan Area Network (MAN), LAN (Local Area Network), VPN network, wireless self-organization network (AdHoc network) etc.Those skilled in the art will be understood that other track determines that equipment is equally applicable to the present invention, also should be included in protection domain of the present invention, and with way of reference, be contained in this at this.

Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to above-mentioned each device respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, providing etc. of the obtaining of the determining of the obtaining of the recorded information that conducts interviews, descriptor, object accesses trace information, object accesses trace information, stops obtaining user's Visitor Logs information until described track is determined equipment.

Record the Visitor Logs information that acquisition device 21 obtains user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, the described acquisition device 21 that records is according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, with storage or provide one or more databases of described Visitor Logs information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device Visitor Logs information; Or the described acquisition device 21 that records can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's Visitor Logs information; Or the described acquisition device 21 that records can also, according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, and then obtain described user's Visitor Logs information.

Describe determining device 22 according to described Visitor Logs information, determine the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information.

Particularly, described description determining device 22, by interacting with the described acquisition device 21 that records, is obtained the described Visitor Logs information that records the user who obtains in acquisition device 21; Then described description determining device 22 is passed through according to described Visitor Logs information, from described Visitor Logs information, obtain the corresponding access object of operation information in described Visitor Logs information, then by the database corresponding with described access object, interact, obtain the descriptor corresponding with described access object, or by directly interacting with described access object, thereby extract described descriptor from the corresponding content of described access object; At this, described descriptor includes but not limited to the information such as keyword, exercise question, brief introduction.

Track acquisition device 23 is according to described Visitor Logs information; and in conjunction with described descriptor; obtain the one or more object accesses trace informations corresponding with described Visitor Logs information; wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Particularly; described track acquisition device 23 is by interacting with the described acquisition device 21 that records; obtain the described Visitor Logs information that records the user who obtains in acquisition device 21; by interacting with described description determining device 22, obtain the corresponding descriptor of the corresponding access object of operation information in determined in described description determining device 22 and described Visitor Logs information.Wherein, described descriptor includes but not limited to the content information corresponding with described access object, key word information, label information etc.

Described track acquisition device 23 is according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to clustering processing, for example, if the descriptor of the corresponding access object of a plurality of operation informations in described Visitor Logs information is same or similar, described a plurality of operation informations are carried out to cluster; Or, for example, if the action type information of a plurality of operation informations in described Visitor Logs information is different, the identical operation information of action type information is screened, then according to the corresponding descriptor of operation information after screening, the same or analogous a plurality of operation informations of descriptor are carried out to cluster; Or, for example, according to the temporal information corresponding with described operation information, as first according to temporal information to as described in time period under operation information divide, then a plurality of described operation information after dividing is carried out to cluster etc. according to its corresponding descriptor.

Then; described track acquisition device 23 is according to the result after cluster; a plurality of operation informations in same cluster are sorted according to its corresponding temporal information; to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.At this, the temporal information of described sequence institute foundation can be the corresponding operation initial time of operation information, EO time, operation initial time to EO the random time point among the time etc.

Or, described track acquisition device 23 passes through according to described Visitor Logs information, and in conjunction with described descriptor, directly the corresponding operation information of one or more access objects with same or analogous descriptor is generated to the one or more object accesses trace informations corresponding with described Visitor Logs information; Or; described track acquisition device 23 passes through according to described Visitor Logs information; and in conjunction with described descriptor; one or more operation informations in described Visitor Logs information are carried out to Screening Treatment or classification processing etc.; according to screening, the rear or rear operation information obtaining of classification, obtains the one or more object accesses trace informations corresponding with described Visitor Logs information.

Wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

For example, in user's Visitor Logs information, comprise access object A, A ', A ", the Visitor Logs of B, C, D; Through to A, A ', A ", after the content such as keyword of B, C, D, content information analyzes; " corresponding operation information carries out cluster according to its corresponding descriptor, it to be carried out to cluster; will have access object A, A ', the A of same key word information, then, " the corresponding running time information; for example " corresponding operation information generates an object accesses trace information according to the order of operation initial time, in order by described access object A, A ', A according to described access object A, A ', A.

Preferably, described track acquisition device 23 can be according to described Visitor Logs information, and in conjunction with described descriptor, the one or more operation informations in described Visitor Logs information are carried out to clustering processing, obtain the one or more cluster result information corresponding with described Visitor Logs information; According to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information, determine the object accesses trace information corresponding with described cluster result information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Particularly; described track acquisition device 23 is by interacting with the described acquisition device 21 that records; obtain the described Visitor Logs information that records the user who obtains in acquisition device 21; by interacting with described description determining device 22, obtain the corresponding descriptor of the corresponding access object of operation information in determined in described description determining device 22 and described Visitor Logs information.

Described track acquisition device 23 is according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to clustering processing, for example, if the descriptor of the corresponding access object of a plurality of operation informations in described Visitor Logs information is same or similar, described a plurality of operation informations are carried out to cluster; Or, for example, if the action type information of a plurality of operation informations in described Visitor Logs information is different, the identical operation information of action type information is screened, then according to the corresponding descriptor of operation information after screening, the same or analogous a plurality of operation informations of descriptor are carried out to cluster; Or, for example, according to the temporal information corresponding with described operation information, as first according to temporal information to as described in time period under operation information divide, then a plurality of described operation information after dividing is carried out to cluster etc. according to its corresponding descriptor, thereby obtain one or more cluster result information corresponding with described Visitor Logs information.In described cluster result information, can comprise one or more described operation informations and the temporal information corresponding with described operation information, and the information such as keyword corresponding with described cluster result information.

Then; described track acquisition device 23 is according to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information; for example; by a plurality of operation informations in same cluster are sorted according to its corresponding temporal information; to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.At this, the temporal information of described sequence institute foundation can be the corresponding operation initial time of operation information, EO time, operation initial time to EO the random time point among the time etc.

Or; described track acquisition device 23 is according to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information; for example; according to corresponding time period of temporal information (as working time section, time of having a rest section, time period holiday) etc.; the corresponding operation information of different time sections is sorted according to its corresponding temporal information respectively; to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.

It should be noted that, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to described Visitor Logs information, and in conjunction with described descriptor to determine the mode of described object accesses trace information, all should be within the scope of the present invention.

Preferably, described track acquisition device 23 can, according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, be determined the one or more preferred operations information corresponding with described Visitor Logs information; According to described preferred operations information, in conjunction with the corresponding descriptor of the corresponding access object of described preferred operations information, one or more preferred operations information in described Visitor Logs information are carried out to clustering processing, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Particularly, described track acquisition device 23, by interacting with the described acquisition device 21 that records, obtains the described Visitor Logs information that records the user who obtains in acquisition device 21; Then described track acquisition device 23 passes through according to described Visitor Logs information; from described Visitor Logs information, extract one or more operation informations and the operation relevant information corresponding with described operation information; at this; described operation relevant information includes but not limited to that running time information is (as the bound of running time, running time point; as running time at midnight and running time working time etc.), mode of operation information (as searched for, click, browse etc., to distinguish the operation of different degree of confidence) etc.

Described track acquisition device 23 is according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, for example, by described running time information is screened, or described mode of operation is screened, thereby determine the one or more preferred operations information corresponding with described Visitor Logs information; For example; described track acquisition device 23 is using running time a plurality of operation informations that are the non-working time as described preferred operations information; or; described track acquisition device 23 using the bound of running time respectively in predetermined time scope a plurality of operation informations as described preferred operations information; or a plurality of operation informations that described track acquisition device 23 is search using mode of operation information are as described preferred operations information etc.

Then, described track acquisition device 23 is according to described preferred operations information, in conjunction with the corresponding descriptor of the corresponding access object of described preferred operations information, one or more preferred operations information in described Visitor Logs information are carried out to clustering processing, for example, according to the corresponding key word information of described preferred operations information, the described preferred operations information with same or similar keyword is carried out to cluster, then preferred operations information described in the same class after cluster is sorted according to its corresponding running time information, to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.Wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Track generator 24 provides the corresponding subscriber equipment to described user by described object accesses trace information.

Particularly, described track generator 24, according to various communication protocol (Communications Protocol), by Various types of data transmission interface, provides the corresponding subscriber equipment to described user by described object accesses trace information.

Preferably, described track determines that equipment 2 also comprises Requirement Acquisition device (not shown), and wherein, described Requirement Acquisition device, according to described object accesses trace information, is determined the requirements for access information corresponding with described user.

Particularly, described Requirement Acquisition device is by obtaining described object accesses trace information, by the corresponding access object of described object accesses trace information is direct as the requirements for access information corresponding with described user; Or only when the corresponding time span of described object accesses trace information surpasses threshold value, just using the corresponding access object of described object accesses trace information as the requirements for access information corresponding with described user, thereby guarantee that described requirements for access information is the requirements for access information that user pays close attention in long-term; Or only when the corresponding operation information of described object accesses trace information surpasses some, just using the corresponding access object of described object accesses trace information as the requirements for access information corresponding with described user, thereby guarantee that described requirements for access information is the requirements for access information repeatedly paid close attention to of user etc.; Or only when the running time interval of the corresponding adjacent operation information of described object accesses trace information meets certain threshold value (as being less than certain hour interval), using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user.

It should be noted that, above-mentioned for example only for technical scheme of the present invention is described better, but not limitation of the present invention, those skilled in the art should understand that, any according to described object accesses trace information, determine the mode of the requirements for access information corresponding with described user, all should be within the scope of the present invention.

Preferably, described Requirement Acquisition device can also, according to described object accesses trace information, be determined the one or more candidate access demand informations corresponding with described user; According to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user.

Particularly, described Requirement Acquisition device is by obtaining described object accesses trace information, by the corresponding access object of described object accesses trace information is direct as the candidate access demand information corresponding with described user; Or only when the corresponding time span of described object accesses trace information surpasses threshold value, just using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user, thereby guarantee that described candidate access demand information is the requirements for access information that user pays close attention in long-term; Or only when the corresponding operation information of described object accesses trace information surpasses some, just using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user, thereby guarantee that described candidate access demand information is the requirements for access information repeatedly paid close attention to of user etc.; Or only when the running time interval of the corresponding adjacent operation information of described object accesses trace information meets certain threshold value (as being less than certain hour interval), using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user.

Then, described Requirement Acquisition device is by providing the third party device of described user's subsequent operation information to interact with described user's direct interaction or with other, to obtain described user's subsequent operation information; By described user's subsequent operation information is compared etc. to mode with described one or more candidate access demand informations, for example work as described subsequent operation information and certain candidate access demand information and match, this candidate access demand information is defined as to the requirements for access information corresponding with described user.

Preferably, described track acquisition device 23 also comprises reference locus unit (not shown), and wherein, the one or more reference access trace informations corresponding with described user, according to described object accesses trace information, are determined in described reference locus unit; Described track generator 24 provides the corresponding subscriber equipment to described user by described object accesses trace information and described reference access trace information.

Particularly, described reference locus unit is according to the corresponding user of described object accesses trace information, using with described other users that are associated (as user's good friend, other openly share the user etc. of oneself access trace information) as with as described in user's reference user, and the described object accesses trace information with reference to user is defined as corresponding with described user one or more with reference to accessing trace informations; Or, described reference locus unit, according to the one or more operation informations that comprise in described object accesses trace information, has with the same or analogous object accesses trace information of described operation information other as the reference access trace information corresponding with described user.

Described track generator 24 is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, by described object accesses trace information and described reference access trace information, provide the corresponding subscriber equipment to described user.

More preferably, described Requirement Acquisition device can, according to described object accesses trace information, with reference to access trace information, be determined the requirements for access information corresponding with described user in conjunction with described.

Particularly, described Requirement Acquisition device can combine with described described object accesses trace information with reference to access trace information, utilize two kinds of trace informations jointly to determine described requirements for access information; At this, those skilled in the art will be understood that, the method that the method for described definite requirements for access information and the demand acquisition device are determined requirements for access information according to described object accesses trace information is same or similar, thus do not repeat them here, and mode is by reference contained in this.

Preferably, described track determines that equipment 2 also comprises Search Results generator (not shown), wherein, described Search Results generator is according to described user's search operation information, in conjunction with described requirements for access information, to described user, send the one or more search result informations corresponding with described requirements for access information.

Particularly, described Search Results generator is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases or other third party devices of described user's search operation information to interact, the described user's who stores or provide to obtain in described database or described third party device search operation information; Or described Search Results generator can also be according to various communication protocol, and by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, to obtain described user's search operation information; Or described Search Results generator can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain described user's search operation information.

Described Search Results generator is according to described search operation information, according to various communication protocol (Communications Protocol), by Various types of data transmission interface, by the corresponding search result information of the described requirements for access information being associated with described search operation information, send to the corresponding subscriber equipment of described user.

Or if described search operation information and described object accesses trace information are same or similar, described Search Results generator is by the described requirements for access information corresponding with described object accesses trace information, as described user's search need information; Then according to various communication protocol (Communications Protocol), by Various types of data transmission interface, the Search Results corresponding with described requirements for access information sent to the corresponding subscriber equipment of described user.

Preferably, described track is determined that equipment 2 also comprises and is browsed result generator (not shown), wherein, the described result generator of browsing is according to described user's browse operation information, in conjunction with described requirements for access information, to described user, send the one or more browsing informations corresponding with described requirements for access information.

Particularly, the described result generator of browsing is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases or other third party devices of described user's browse operation information to interact, the described user's who stores or provide to obtain in described database or described third party device browse operation information; Or described in browse result generator can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, to obtain described user's browse operation information; Or described in browse result generator can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain described user's browse operation information.

The described result generator of browsing is according to described browse operation information, according to various communication protocol (Communications Protocol), by Various types of data transmission interface, by the described requirements for access information being associated with described browse operation information corresponding browse object information, send to the corresponding subscriber equipment of described user.

Or, if described browse operation information and described object accesses trace information are same or similar, browse result generator by the described requirements for access information corresponding with described object accesses trace information, as described user's the demand information of browsing described in; Then according to various communication protocol (Communications Protocol), by Various types of data transmission interface, the browse result corresponding with described requirements for access information sent to the corresponding subscriber equipment of described user.

Fig. 6 illustrates the track of a kind of access trace information for definite user in accordance with a preferred embodiment of the present invention and determines equipment 2 ' schematic diagram; Wherein, described track determine equipment 2 ' comprise record acquisition device 21 ', describe determining device 22 ', track acquisition device 23 ', track generator 24 ', the described acquisition device 21 ' that records comprises and records acquiring unit 211 ' and determining unit 212 '.Particularly, describedly record the candidate access recorded information that acquiring unit 211 ' obtains user, wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information; Described determining unit 212 ', according to described candidate access recorded information, is determined the Visitor Logs information corresponding with described user, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; Described description determining device 22 ', according to described Visitor Logs information, is determined the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information; Described track acquisition device 23 ' is according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information; Described track generator 24 ' provides the corresponding subscriber equipment to described user by described object accesses trace information.

Wherein, described track determines that description determining device 22 ', track acquisition device 23 ', the track generator 24 ' of equipment is identical with corresponding intrument shown in Fig. 5 or basic identical, so locate to repeat no more, and mode is by reference contained in this.

Between above-mentioned each device, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to above-mentioned each device respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, providing of the obtaining of the determining of the determining of the obtaining of candidate access recorded information, Visitor Logs information, descriptor, object accesses trace information, object accesses trace information etc. is provided, until described track is determined equipment, stops obtaining user's candidate access recorded information.

Record the candidate access recorded information that acquiring unit 211 ' obtains user, wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information.

Particularly, the described acquiring unit 211 ' that records is according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, with storage or provide one or more databases of described candidate access recorded information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device candidate access recorded information; Or the described acquiring unit 211 ' that records can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's candidate access recorded information; Or the described acquiring unit 211 ' that records can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, so by described visit information the candidate access recorded information as described user.

Determining unit 212 ', according to described candidate access recorded information, is determined the Visitor Logs information corresponding with described user, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, described determining unit 212 ' is according to described candidate access recorded information, by the mode of operation information based on described candidate access recorded information (as searched for, click, browse etc.), access object information (as information such as the video name of the web page interlinkage of access, web page title, web page contents, access, video profile, video links), running time information etc., described candidate access recorded information is screened, thereby determine described Visitor Logs information.Wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

For example, described determining unit 212 ' is using a plurality of operation informations corresponding to same mode of operation information as the Visitor Logs information corresponding with described user; Or described determining unit 212 ' is using a plurality of operation informations corresponding to same or similar access object information as the Visitor Logs information corresponding with described user; Or a plurality of operation informations that described determining unit 212 ' is less than certain threshold value using continuous time interval are as Visitor Logs information corresponding with described user etc.

Preferably, described determining unit 212 ' can be according to the corresponding page relevant information of described candidate operations information, in described one or more candidate operations information, screen one or more operation informations, to determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises described one or more operation information and the temporal information corresponding with described operation information.

Particularly, described determining unit 212 ' can be obtained and the corresponding page relevant information of described candidate operations information according to described candidate operations information, and wherein, described page relevant information comprises page classifications information, page-describing information etc.; Thereby according to described page relevant information, by described candidate page being classified or according to described page-describing information, described candidate operations information being screened etc. to mode, obtain one or more operation informations, to determine the Visitor Logs information corresponding with described user.

Fig. 7 illustrates the method flow diagram of a kind of access trace information for definite user of another aspect according to the present invention.Particularly, in step s21, described track determines that equipment obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; In step s22, described track determines that equipment is according to described Visitor Logs information, determines the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information; In step s23, described track determines that equipment is according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information; In step s24, described track determines that equipment provides the corresponding subscriber equipment to described user by described object accesses trace information.。

Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, providing etc. of the obtaining of the determining of the obtaining of the recorded information that conducts interviews, descriptor, object accesses trace information, object accesses trace information, stops obtaining user's Visitor Logs information until described track is determined equipment.

In step s21, described track determines that equipment obtains user's Visitor Logs information, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, in step s21, described track determines that equipment is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases of described Visitor Logs information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device Visitor Logs information; Or in step s21, described track determines that equipment can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's Visitor Logs information; Or in step s21, described track determines that equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, and then obtain described user's Visitor Logs information.

In step s22, described track determines that equipment is according to described Visitor Logs information, determines the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information.

Particularly, in step s22, described track determines that equipment, by interacting with described step s21, obtains the user's who obtains in described step s21 Visitor Logs information; Then in step s22, described track determines that equipment passes through according to described Visitor Logs information, from described Visitor Logs information, obtain the corresponding access object of operation information in described Visitor Logs information, then by the database corresponding with described access object, interact, obtain the descriptor corresponding with described access object, or by directly interacting with described access object, thereby extract described descriptor from the corresponding content of described access object; At this, described descriptor includes but not limited to the information such as keyword, exercise question, brief introduction.

In step s23, described track determines that equipment is according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Particularly, in step s23, described track determines that equipment is by interacting with described step s21, obtain the user's who obtains in described step s21 Visitor Logs information, by interacting with described step s22, obtain the corresponding descriptor of the corresponding access object of operation information in determined in described step s22 and described Visitor Logs information.Wherein, described descriptor includes but not limited to the content information corresponding with described access object, key word information, label information etc.

In step s23, described track determines that equipment is according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to clustering processing, for example, if the descriptor of the corresponding access object of a plurality of operation informations in described Visitor Logs information is same or similar, described a plurality of operation informations are carried out to cluster; Or, for example, if the action type information of a plurality of operation informations in described Visitor Logs information is different, the identical operation information of action type information is screened, then according to the corresponding descriptor of operation information after screening, the same or analogous a plurality of operation informations of descriptor are carried out to cluster; Or, for example, according to the temporal information corresponding with described operation information, as first according to temporal information to as described in time period under operation information divide, then a plurality of described operation information after dividing is carried out to cluster etc. according to its corresponding descriptor.

Then, in step s23, described track determines that equipment is according to the result after cluster, a plurality of operation informations in same cluster are sorted according to its corresponding temporal information, to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.At this, the temporal information of described sequence institute foundation can be the corresponding operation initial time of operation information, EO time, operation initial time to EO the random time point among the time etc.

Or, in step s23, described track determines that equipment passes through according to described Visitor Logs information, and in conjunction with described descriptor, directly the corresponding operation information of one or more access objects with same or analogous descriptor is generated to the one or more object accesses trace informations corresponding with described Visitor Logs information; Or, in step s23, described track determines that equipment passes through according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to Screening Treatment or classification processing etc., according to screening, the rear or rear operation information obtaining of classification, obtains the one or more object accesses trace informations corresponding with described Visitor Logs information.

Preferably, in step s23, described track determines that equipment can be according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to clustering processing, obtain the one or more cluster result information corresponding with described Visitor Logs information; According to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information, determine the object accesses trace information corresponding with described cluster result information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Particularly, in step s23, described track determines that equipment is by interacting with described step s21, obtain the user's who obtains in described step s21 Visitor Logs information, by interacting with described step s22, obtain the corresponding descriptor of the corresponding access object of operation information in determined in described step s22 and described Visitor Logs information.

In step s23, described track determines that equipment is according to described Visitor Logs information, and in conjunction with described descriptor, one or more operation informations in described Visitor Logs information are carried out to clustering processing, for example, if the descriptor of the corresponding access object of a plurality of operation informations in described Visitor Logs information is same or similar, described a plurality of operation informations are carried out to cluster; Or, for example, if the action type information of a plurality of operation informations in described Visitor Logs information is different, the identical operation information of action type information is screened, then according to the corresponding descriptor of operation information after screening, the same or analogous a plurality of operation informations of descriptor are carried out to cluster; Or, for example, according to the temporal information corresponding with described operation information, as first according to temporal information to as described in time period under operation information divide, then a plurality of described operation information after dividing is carried out to cluster etc. according to its corresponding descriptor, thereby obtain one or more cluster result information corresponding with described Visitor Logs information.In described cluster result information, can comprise one or more described operation informations and the temporal information corresponding with described operation information, and the information such as keyword corresponding with described cluster result information.

Then, in step s23, described track determines that equipment is according to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information, for example, by a plurality of operation informations in same cluster are sorted according to its corresponding temporal information, to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.At this, the temporal information of described sequence institute foundation can be the corresponding operation initial time of operation information, EO time, operation initial time to EO the random time point among the time etc.

Or, in step s23, described track determines that equipment is according to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information, for example, according to the corresponding time period of temporal information (as working time section, time of having a rest section, time period holiday) etc., the corresponding operation information of different time sections is sorted according to its corresponding temporal information respectively, to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.

Preferably, in step s23, described track determines that equipment can be according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, determines the one or more preferred operations information corresponding with described Visitor Logs information; According to described preferred operations information, in conjunction with the corresponding descriptor of the corresponding access object of described preferred operations information, one or more preferred operations information in described Visitor Logs information are carried out to clustering processing, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

Particularly, in step s23, described track determines that equipment, by interacting with described step s21, obtains the user's who obtains in described step s21 Visitor Logs information; Then in step s23, described track determines that equipment passes through according to described Visitor Logs information, from described Visitor Logs information, extract one or more operation informations and the operation relevant information corresponding with described operation information, at this, described operation relevant information includes but not limited to that running time information is (as the bound of running time, running time point, as running time at midnight and running time working time etc.), mode of operation information (as searched for, click, browse etc., to distinguish the operation of different degree of confidence) etc.

In step s23, described track determines that equipment is according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, for example, by described running time information is screened, or described mode of operation is screened, thereby determine the one or more preferred operations information corresponding with described Visitor Logs information; For example, in step s23, described track determines that equipment is using running time a plurality of operation informations that are the non-working time as described preferred operations information, or, in step s23, described track determine equipment using the bound of running time respectively in predetermined time scope a plurality of operation informations as described preferred operations information, or, in step s23, described track determines that a plurality of operation informations that equipment is search using mode of operation information are as described preferred operations information etc.

Then, in step s23, described track determines that equipment is according to described preferred operations information, in conjunction with the corresponding descriptor of the corresponding access object of described preferred operations information, one or more preferred operations information in described Visitor Logs information are carried out to clustering processing, for example, according to the corresponding key word information of described preferred operations information, the described preferred operations information with same or similar keyword is carried out to cluster, then preferred operations information described in the same class after cluster is sorted according to its corresponding running time information, to form and the corresponding object accesses trace information of described cluster, and then obtain the one or more object accesses trace informations corresponding with described Visitor Logs information.Wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

In step s24, described track determines that equipment provides the corresponding subscriber equipment to described user by described object accesses trace information.

Particularly, in step s24, described track determines that equipment is according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, by described object accesses trace information, provides the corresponding subscriber equipment to described user.

Preferably, described method also comprises step s25 (not shown), and particularly, in step s25, described track determines that equipment is according to described object accesses trace information, determines the requirements for access information corresponding with described user.

Particularly, in step s25, described track determines that equipment is by obtaining described object accesses trace information, by the corresponding access object of described object accesses trace information is direct as the requirements for access information corresponding with described user; Or only when the corresponding time span of described object accesses trace information surpasses threshold value, just using the corresponding access object of described object accesses trace information as the requirements for access information corresponding with described user, thereby guarantee that described requirements for access information is the requirements for access information that user pays close attention in long-term; Or only when the corresponding operation information of described object accesses trace information surpasses some, just using the corresponding access object of described object accesses trace information as the requirements for access information corresponding with described user, thereby guarantee that described requirements for access information is the requirements for access information repeatedly paid close attention to of user etc.; Or only when the running time interval of the corresponding adjacent operation information of described object accesses trace information meets certain threshold value (as being less than certain hour interval), using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user.

Preferably, in step s25, described track determines that equipment can also be according to described object accesses trace information, definite one or more candidate access demand informations corresponding with described user; According to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user.

Particularly, in step s25, described track determines that equipment is by obtaining described object accesses trace information, by the corresponding access object of described object accesses trace information is direct as the candidate access demand information corresponding with described user; Or only when the corresponding time span of described object accesses trace information surpasses threshold value, just using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user, thereby guarantee that described candidate access demand information is the requirements for access information that user pays close attention in long-term; Or only when the corresponding operation information of described object accesses trace information surpasses some, just using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user, thereby guarantee that described candidate access demand information is the requirements for access information repeatedly paid close attention to of user etc.; Or only when the running time interval of the corresponding adjacent operation information of described object accesses trace information meets certain threshold value (as being less than certain hour interval), using the corresponding access object of described object accesses trace information as the candidate access demand information corresponding with described user.

Then, in step s25, described track determines that equipment is by providing the third party device of described user's subsequent operation information to interact with described user's direct interaction or with other, to obtain described user's subsequent operation information; By described user's subsequent operation information is compared etc. to mode with described one or more candidate access demand informations, for example work as described subsequent operation information and certain candidate access demand information and match, this candidate access demand information is defined as to the requirements for access information corresponding with described user.

Preferably, described step s23 also comprises step s231 (not shown), and wherein, in step s231, described track determines that equipment is according to described object accesses trace information, determines the one or more reference access trace informations corresponding with described user; In step s24, described track determines that equipment provides the corresponding subscriber equipment to described user by described object accesses trace information and described reference access trace information.

Particularly, in step s231, described track determines that equipment is according to the corresponding user of described object accesses trace information, using with described other users that are associated (as user's good friend, other openly share the user etc. of oneself access trace information) as with as described in user's reference user, and the described object accesses trace information with reference to user is defined as corresponding with described user one or more with reference to accessing trace informations; Or, in step s231, described track determines that equipment is according to the one or more operation informations that comprise in described object accesses trace information, and other are had with the same or analogous object accesses trace information of described operation information as the reference access trace information corresponding with described user.

In step s24, described track determines that equipment is according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, by described object accesses trace information and described reference access trace information, provide the corresponding subscriber equipment to described user.

More preferably, in step s25, described track determines that equipment can be according to described object accesses trace information, in conjunction with described reference access trace information, definite requirements for access information corresponding with described user.

Particularly, in step s25, described track determines that equipment can combine with described described object accesses trace information with reference to access trace information, utilize two kinds of trace informations jointly to determine described requirements for access information; At this, those skilled in the art will be understood that, the method that the method for described definite requirements for access information and the demand acquisition device are determined requirements for access information according to described object accesses trace information is same or similar, thus do not repeat them here, and mode is by reference contained in this.

Preferably, described method also comprises step s26 (not shown), wherein, in step s26, described track determines that equipment is according to described user's search operation information, in conjunction with described requirements for access information, to described user, send the one or more search result informations corresponding with described requirements for access information.

Particularly, in step s26, described track determines that equipment is according to various communication protocol (Communications Protoco1), by Various types of data transmission interface, with storage or provide one or more databases or other third party devices of described user's search operation information to interact, the described user's who stores or provide to obtain in described database or described third party device search operation information; Or in step s26, described track determines that equipment can also be according to various communication protocol, and by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, to obtain described user's search operation information; Or in step s26, described track determines that equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain described user's search operation information.

In step s26, described track determines that equipment is according to described search operation information, according to various communication protocol (Communications Protocol), by Various types of data transmission interface, by the corresponding search result information of the described requirements for access information being associated with described search operation information, send to the corresponding subscriber equipment of described user.

Or, if described search operation information and described object accesses trace information are same or similar,, in step s26, described track determines that equipment is by the described requirements for access information corresponding with described object accesses trace information, as described user's search need information; Then according to various communication protocol (Communications Protocol), by Various types of data transmission interface, the Search Results corresponding with described requirements for access information sent to the corresponding subscriber equipment of described user.

Preferably, described method also comprises step s27 (not shown), wherein, in step s27, described track determines that equipment is according to described user's browse operation information, in conjunction with described requirements for access information, to described user, send the one or more browsing informations corresponding with described requirements for access information.

Particularly, in step s27, described track determines that equipment is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases or other third party devices of described user's browse operation information to interact, the described user's who stores or provide to obtain in described database or described third party device browse operation information; Or in step s27, described track determines that equipment can also be according to various communication protocol, and by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, to obtain described user's browse operation information; Or in step s27, described track determines that equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain described user's browse operation information.

In step s27, described track determines that equipment is according to described browse operation information, according to various communication protocol (Communications Protocol), by Various types of data transmission interface, by the described requirements for access information being associated with described browse operation information corresponding browse object information, send to the corresponding subscriber equipment of described user.

Or, if described browse operation information and described object accesses trace information are same or similar,, in step s27, described track determines that equipment is by the described requirements for access information corresponding with described object accesses trace information, as described user's the demand information of browsing; Then according to various communication protocol (Communications Protocol), by Various types of data transmission interface, the browse result corresponding with described requirements for access information sent to the corresponding subscriber equipment of described user.

Fig. 8 illustrates the method flow diagram of a kind of access trace information for definite user in accordance with a preferred embodiment of the present invention.Particularly, in step s211 ', described track determines that equipment obtains user's candidate access recorded information, and wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information; In step s212 ', described track determines that equipment is according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information; In step s22 ', described track determines that equipment is according to described Visitor Logs information, determines the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information; In step s23 ', described track determines that equipment is according to described Visitor Logs information, and in conjunction with described descriptor, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information; In step s24 ', described track determines that equipment provides the corresponding subscriber equipment to described user by described object accesses trace information.

Wherein, the step s22 ' of described method, step s23 ', step s24 ' are identical or basic identical with corresponding step shown in Fig. 7, so locate to repeat no more, and mode is by reference contained in this.

Between above steps, be constant work, at this, it will be understood by those skilled in the art that " continuing " refers to that above steps respectively in real time, or according to the mode of operation requirement of setting or adjust in real time, providing of the obtaining of the determining of the determining of the obtaining of candidate access recorded information, Visitor Logs information, descriptor, object accesses trace information, object accesses trace information etc. is provided, until described track is determined equipment, stops obtaining user's candidate access recorded information.

In step s211 ', described track determines that equipment obtains user's candidate access recorded information, and wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information.

Particularly, in step s211 ', described track determines that equipment is according to various communication protocol (Communications Protocol), by Various types of data transmission interface, with storage or provide one or more databases of described candidate access recorded information or other third party devices to interact, the user's who stores or provide to obtain in described database or described third party device candidate access recorded information; Or in step s211 ', described track determines that equipment can also be according to various communication protocol, by Various types of data transmission interface, the subscriber equipment direct interaction corresponding with described user, such as by obtain the access history recorded information of storing in browser of described subscriber equipment etc., to obtain described user's candidate access recorded information; Or in step s211 ', described track determines that equipment can also be according to various communication protocol, by Various types of data transmission interface, with described user's direct interaction, thereby obtain the visit information that described user submits to, so by described visit information the candidate access recorded information as described user.

In step s212 ', described track determines that equipment is according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

Particularly, in step s212 ', described track determines that equipment is according to described candidate access recorded information, by the mode of operation information based on described candidate access recorded information (as searched for, click, browse etc.), access object information (as information such as the video name of the web page interlinkage of access, web page title, web page contents, access, video profile, video links), running time information etc., described candidate access recorded information is screened, thereby determine described Visitor Logs information.Wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

For example, in step s212 ', described track determines that equipment is using a plurality of operation informations corresponding to same mode of operation information as the Visitor Logs information corresponding with described user; Or in step s212 ', described track determines that equipment is using a plurality of operation informations corresponding to same or similar access object information as the Visitor Logs information corresponding with described user; Or in step s212 ', described track determines that a plurality of operation informations that equipment is less than certain threshold value using continuous time interval are as Visitor Logs information corresponding with described user etc.

Preferably, in step s212 ', described track determines that equipment can be according to the corresponding page relevant information of described candidate operations information, in described one or more candidate operations information, screen one or more operation informations, to determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises described one or more operation information and the temporal information corresponding with described operation information.

Particularly, in step s212 ', described track determines that equipment can, according to described candidate operations information, obtain and the corresponding page relevant information of described candidate operations information, wherein, described page relevant information comprises page classifications information, page-describing information etc.; Thereby according to described page relevant information, by described candidate page being classified or according to described page-describing information, described candidate operations information being screened etc. to mode, obtain one or more operation informations, to determine the Visitor Logs information corresponding with described user.

To those skilled in the art, obviously the invention is not restricted to the details of above-mentioned one exemplary embodiment, and in the situation that not deviating from spirit of the present invention or essential characteristic, can realize the present invention with other concrete form.Therefore, no matter from which point, all should regard embodiment as exemplary, and be nonrestrictive, scope of the present invention is limited by claims rather than above-mentioned explanation, is therefore intended to be included in the present invention dropping on the implication that is equal to important document of claim and all changes in scope.Any Reference numeral in claim should be considered as limiting related claim.In addition, obviously other unit or step do not got rid of in " comprising " word, and odd number is not got rid of plural number.A plurality of unit of stating in device claim or device also can be realized by software or hardware by a unit or device.The first, the second word such as grade is used for representing title, and does not represent any specific order.

Claims

1. for determining a method for user's requirements for access information, wherein, the method comprises the following steps:

2. method according to claim 1, wherein, described step a comprises:

-obtain user's candidate access recorded information, wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information;

A1, according to described candidate access recorded information, determines the Visitor Logs information corresponding with described user, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

3. method according to claim 2, wherein, described step a1 comprises:

-according to the corresponding page relevant information of described candidate operations information, in described one or more candidate operations information, screen one or more operation informations, to determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises described one or more operation information and the temporal information corresponding with described operation information.

4. according to the method in any one of claims 1 to 3, wherein, described step b comprises:

-according to described Visitor Logs information, in conjunction with the operation relevant information corresponding with described operation information, determine the one or more preferred operations information corresponding with described Visitor Logs information;

-according to described preferred operations information, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises preferred operations information described at least one.

5. according to the method described in any one in claim 1 to 4, wherein, described step b comprises:

-according to described Visitor Logs information, determine the descriptor corresponding with the corresponding access object of operation information in described Visitor Logs information;

-according to described Visitor Logs information, and in conjunction with described descriptor, determine that the user corresponding with described user accesses trace information, wherein, described user accesses trace information and comprises operation information described at least one.

6. according to the method described in any one in claim 1 to 5, wherein, described steps d comprises:

-according to described, with reference to user, access trace information, determine and described reference requirements for access information of accessing the corresponding reference user of trace information with reference to user;

-according to described with reference to requirements for access information, determine the requirements for access information corresponding with described user.

7. according to the method described in any one in claim 1 to 5, wherein, described steps d comprises:

-according to described, with reference to user, access trace information, determine the one or more candidate access demand informations corresponding with described user;

-according to described one or more candidate access demand informations, in conjunction with described user's subsequent operation information, determine the requirements for access information corresponding with described user.

8. according to the method described in any one in claim 1 to 7, wherein, the method also comprises:

X, according to described user's accessing operation information, in conjunction with described requirements for access information, provides the one or more access object informations corresponding with described requirements for access information to described user.

9. method according to claim 8, wherein, described step x comprises:

-according to described user's accessing operation information, in conjunction with described requirements for access information, to described user, one or more access object informations corresponding with described requirements for access information are provided and access trace information with the corresponding user of described access object information.

10. for determining a Location of requirement equipment for user's requirements for access information, wherein, this equipment comprises:

11. Location of requirement equipment according to claim 10, wherein, described acquisition device comprises:

Candidate's acquiring unit, for obtaining user's candidate access recorded information, wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information;

Record determining unit, for according to described candidate access recorded information, determine the Visitor Logs information corresponding with described user, wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

12. Location of requirement equipment according to claim 11, wherein, described record determining unit for:

13. according to claim 10 to the Location of requirement equipment described in any one in 12, and wherein, described track determining device is used for:

14. according to claim 10 to the Location of requirement equipment described in any one in 13, and wherein, described track determining device is used for:

15. according to claim 10 to the Location of requirement equipment described in any one in 14, and wherein, described Location of requirement device is used for:

16. according to claim 10 to the Location of requirement equipment described in any one in 14, and wherein, described Location of requirement device is used for:

17. according to claim 10 to the Location of requirement equipment described in any one in 16, and wherein, this equipment also comprises:

Access generator, for according to described user's accessing operation information, in conjunction with described requirements for access information, provides the one or more access object informations corresponding with described requirements for access information to described user.

18. according to claim 10 to the Location of requirement equipment described in any one in 16, and wherein, described access generator is used for:

19. 1 kinds of methods for definite user's access trace information, wherein, the method comprises the following steps:

20. methods according to claim 19, wherein, described steps A comprises:

21. methods according to claim 20, wherein, described steps A 1 comprises:

22. according to claim 19 to the method described in any one in 21, and wherein, described step C comprises:

-according to described Visitor Logs information, and in conjunction with described descriptor, the one or more operation informations in described Visitor Logs information are carried out to clustering processing, obtain the one or more cluster result information corresponding with described Visitor Logs information;

-according to the operation information comprising in described cluster result information and the temporal information corresponding with described operation information, determine the object accesses trace information corresponding with described cluster result information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

23. according to claim 19 to the method described in any one in 21, and wherein, described step C comprises:

-according to described preferred operations information, in conjunction with the corresponding descriptor of the corresponding access object of described preferred operations information, one or more preferred operations information in described Visitor Logs information are carried out to clustering processing, obtain the one or more object accesses trace informations corresponding with described Visitor Logs information, wherein, described object accesses trace information comprises one or more described operation informations and the temporal information corresponding with described operation information.

24. according to claim 19 to the method described in any one in 23, and wherein, the method also comprises:

X, according to described object accesses trace information, determines the requirements for access information corresponding with described user.

25. methods according to claim 24, wherein, described step X comprises:

-according to described object accesses trace information, determine the one or more candidate access demand informations corresponding with described user;

26. according to claim 19 to the method described in any one in 25, and wherein, described step C also comprises:

-according to described object accesses trace information, determine the one or more reference access trace informations corresponding with described user;

Wherein, described step D comprises:

-by described object accesses trace information and described reference access trace information, provide the corresponding subscriber equipment to described user.

27. methods according to claim 26, wherein, described step X comprises:

-according to described object accesses trace information, in conjunction with described, with reference to access trace information, determine the requirements for access information corresponding with described user.

28. according to claim 19 to the method described in any one in 27, and wherein, the method also comprises:

-according to described user's search operation information, in conjunction with described requirements for access information, to described user, send the one or more search result informations corresponding with described requirements for access information.

29. according to claim 19 to the method described in any one in 27, and wherein, the method also comprises:

-according to described user's browse operation information, in conjunction with described requirements for access information, to described user, send the one or more browsing informations corresponding with described requirements for access information.

30. 1 kinds of tracks for definite user's access trace information are determined equipment, and wherein, this equipment comprises:

31. tracks according to claim 30 are determined equipment, and wherein, the described acquisition device that records comprises:

Record acquiring unit, for obtaining user's candidate access recorded information, wherein, described candidate access recorded information comprises one or more candidate operations information and the temporal information corresponding with described candidate operations information;

Determining unit, for according to described candidate access recorded information, determines the Visitor Logs information corresponding with described user, and wherein, described Visitor Logs information comprises one or more operation informations and the temporal information corresponding with described operation information.

32. tracks according to claim 31 are determined equipment, and wherein, described determining unit is used for:

33. determine equipment according to the track described in any one in claim 30 to 32, and wherein, described track acquisition device is used for:

34. according to the Location of requirement equipment described in any one in claim 30 to 32, and wherein, described track acquisition device is used for:

35. determine equipment according to the track described in any one in claim 30 to 34, and wherein, this equipment also comprises:

Requirement Acquisition device, for according to described object accesses trace information, determines the requirements for access information corresponding with described user.

36. tracks according to claim 35 are determined equipment, and wherein, described Requirement Acquisition device is used for:

37. determine equipment according to the track described in any one in claim 30 to 36, and wherein, described track acquisition device also comprises:

Reference locus unit, for according to described object accesses trace information, determines the one or more reference access trace informations corresponding with described user;

Wherein, described track generator is used for:

38. determine equipment according to the track described in claim 37, and wherein, described Requirement Acquisition device is used for:

39. determine equipment according to the track described in any one in claim 30 to 38, and wherein, this equipment also comprises:

Search Results generator, for according to described user's search operation information, in conjunction with described requirements for access information, sends the one or more search result informations corresponding with described requirements for access information to described user.

40. determine equipment according to the track described in any one in claim 30 to 38, and wherein, this equipment also comprises:

Browse result generator, for according to described user's browse operation information, in conjunction with described requirements for access information, to described user, send the one or more browsing informations corresponding with described requirements for access information.

41. 1 kinds of browsers, comprise as described in claim 10 to 18 any one for determining the Location of requirement equipment of user's requirements for access information, or comprise described in claim 30 to 40 any one for determining that the track of user's access trace information determines equipment.

42. 1 kinds of browser plug-ins, comprise as described in claim 10 to 18 any one for determining the Location of requirement equipment of user's requirements for access information, or comprise described in claim 30 to 40 any one for determining that the track of user's access trace information determines equipment.