CN102842290A - Method and device for displaying information of digital signage system - Google Patents
Method and device for displaying information of digital signage system Download PDFInfo
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- CN102842290A CN102842290A CN201210288284XA CN201210288284A CN102842290A CN 102842290 A CN102842290 A CN 102842290A CN 201210288284X A CN201210288284X A CN 201210288284XA CN 201210288284 A CN201210288284 A CN 201210288284A CN 102842290 A CN102842290 A CN 102842290A
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Abstract
The invention provides a method and a device for displaying information of a digital signage system, being suitable for the technical field of digital signage. The method comprises the following steps: establishing a socket connection with terminal equipment and starting a listening port; receiving information transmitted by the listening port according to a data transmission format preset by the terminal equipment, wherein the information comprises information concerned by users; and starting a user interface display thread, and displaying the information in a preset display area of a display screen. According to the method and the device provided by the invention, the digital signage system can display the information concerned by the users while displaying advertisement contents, thereby strengthening advertisement attention and improving advertisement effects.
Description
Technical field
The invention belongs to the digital signage technical field, relate in particular to method and device that a kind of digital signage system information shows.
Background technology
Digital signage is a kind of brand-new medium notion; The public place that refer in the megastore, supermarket, hotel lobby, restaurant, movie theatre and other people stream converges; Through the giant-screen terminal presentation facility, the multimedia specialty audiovisual system of issue commerce, finance and economics and entertainment information.It is intended to specific physics place, certain period of time to the characteristic that specific crowd carries out advertisement information play, lets it obtain the effect of advertisement.
Yet; What show on the existing digital signage system only is specific advertising message; The information that the explicit user that can't combine with current scene is paid close attention to is (for example in the market or during the cash register of supermarket; Show client in the market or the merchandise news bought of supermarket), cause ad attention low, advertising results are relatively poor.
Summary of the invention
The method that the purpose of the embodiment of the invention is to provide a kind of digital signage system information to show to solve the information that existing digital signage system can't explicit user be paid close attention to, causes the problem that ad attention is low, advertising results are relatively poor.
The embodiment of the invention is achieved in that the method that a kind of digital signage system information shows, said digital signage system comprises display screen, and said method comprises:
Set up socket with terminal device and be connected, and start listening port;
Receive said terminal device according to preset data transmission format, and the information that transmits through said listening port, said information comprises the information that the user pays close attention to;
Start user interface and show thread, said information is presented at the predetermined viewing area of said display screen.
Another purpose of the embodiment of the invention is to provide a kind of digital signage system information device shown, and said digital signage system comprises display screen, and said device comprises:
Linkage unit is used for setting up socket with terminal device and is connected, and starts listening port;
Information receiving unit is used to receive said terminal device according to preset data transmission format, and the information that transmits through said listening port, and said information comprises the information that the user pays close attention to;
Display unit is used to start user interface and shows thread, and said information is presented at the predetermined viewing area of said display screen.
Another purpose of the embodiment of the invention is to provide a kind of digital signage system, and said digital signage system comprises said digital signage system information device shown.
Can find out that from technique scheme the embodiment of the invention starts listening port through being connected with terminal device; The information that the user who sends according to preset data transmission format through said listening port receiving terminal apparatus pays close attention to; The information that the user is paid close attention to is presented at one of them viewing area of digital signage system display screen, makes digital signage system in presenting advertising content, the information of can explicit user paying close attention to; Increase ad attention, improve advertising results.
Description of drawings
In order to be illustrated more clearly in the technical scheme in the embodiment of the invention; To do to introduce simply to the accompanying drawing of required use in embodiment or the description of the Prior Art below; Obviously, the accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills; Under the prerequisite of not paying creative work property, can also obtain other accompanying drawing according to these accompanying drawings.
Fig. 1 is the scene synoptic diagram that digital signage system method for information display that first embodiment of the invention provides is suitable for;
Fig. 2 is the realization flow figure of the digital signage system method for information display that provides of second embodiment of the invention;
Fig. 3 is the synoptic diagram that the digital signage system information that provides of second embodiment of the invention shows;
Fig. 4 is the composition structural drawing of the digital signage system information display device that provides of third embodiment of the invention.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with accompanying drawing and embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
For technical scheme of the present invention is described, describe through specific embodiment below.
Embodiment one:
The scene synoptic diagram that the digital signage system method for information display that Fig. 1 shows the embodiment of the invention one to be provided is suitable for for the ease of explanation, only shows the part relevant with the embodiment of the invention.
As shown in Figure 1, this scene comprises terminal device 1 and digital signage system 2.Shown in terminal device 1 can be connected communication through serial ports, parallel port, wired or wireless (for example 3G network, bluetooth etc.) mode with digital signage system 2.
Wherein, said terminal device 1 can be various smart machines, for example PC, portable terminal etc.
Said digital signage system 2 comprises digital signage system information display device 21 and display screen 22.
Preferably, said display screen 22 is divided into a plurality of viewing areas, and each viewing area is respectively applied for and shows or broadcast different advertisement content that said ad content comprises contents such as video, picture and literal.
In the present embodiment; After terminal device 1 and digital signage system 2 connect; When digital signage system information display device 21 starts at digital signage system, set up socket (socket) with said terminal device 1 and be connected, and start listening port; Receive said terminal device 1 according to preset data transmission format, and the information that transmits through said listening port.Wherein, Said information comprises the information that the user pays close attention to; Be under the current scene with the user is the most closely related, the user is concerned about most information; For example in the market or during the cash register of supermarket, client is in the market or the merchandise news bought of supermarket, and said merchandise news comprises trade name, quantity, price and user's payables, real payment etc.
Digital signage system information display device 21 is after receiving the said information that terminal device 1 sends over, and (User Interface UI) shows thread, and said information is presented at the predetermined viewing area of said display screen to start user interface.Wherein, said predetermined display area is any in said a plurality of viewing area.
Preferably; Digital signage system information display device 21 is before being presented at said information the predetermined viewing area of said display screen; Need stop the broadcast of ad content in the said predetermined display area, make that the information of the current demonstration of said predetermined display area is the information that said terminal device sends over.
Preferably; Digital signage system information display device 21 starts timer when said predetermined display area shows said information; When the new information that do not receive in the Preset Time threshold value that said terminal device sends over; Remove the information of the current demonstration of said predetermined display area, the said timer of zero clearing, and the broadcast that recovers ad content in the said predetermined display area.
Preferably, digital signage system information display device 21, and after the information that transmits through said listening port, also is used for according to preset data transmission format at the said terminal device of said reception:
Judge whether said information is effective information;
If the thread that sends said effective information is locked.
Digital signage system information display device 21 also was used for before said information being presented at the predetermined viewing area of said display screen:
According to said preset data transmission format the effective information in the said thread that locks is resolved, and after having resolved, this thread is carried out release.
Illustrate said process, when said terminal device is the cash register terminal device, be connected with said digital signage system through wireless WIFI network, cash register terminal device and said digital signage system are all followed the TCP/IP connection protocol.In order to make the cash register terminal device can find said digital signage system faster, said digital signage system is set with fixed IP addresses.Digital signage system information display device in the digital signage system is when digital signage system starts; Set up socket with said cash register terminal device and be connected, the IP address information and the listening port information that are about to digital signage system send to said cash register terminal device, and the cash register terminal device is after obtaining merchandise news (for example obtaining through the bar code scan rifle); With the merchandise news of obtaining according to preset data transmission format; Send said digital signage system information display device to through said listening port, the digital signage system information display device judges whether said merchandise news is effective information after receiving said merchandise news; Promptly judge the merchandise news whether this information send over for the cash register terminal through the check code that carries in this merchandise news; If then the thread that sends said effective information is locked, and starts UI demonstration thread; According to said preset data transmission format the effective information in the said thread that locks is resolved; After having resolved, this thread is carried out release, the said merchandise news after the release is presented at the predetermined display area of digital signage system display screen.Wherein said predetermined display area is any in a plurality of viewing areas of dividing in advance, and said a plurality of viewing areas are respectively applied for plays the different advertisement content.Need to prove; Before merchandise news shows, need to suspend the broadcast of ad content in the said predetermined display area, and when said predetermined display area shows said information, start timer; When the new information that do not receive in the Preset Time threshold value that said terminal device sends over; Remove the information of the current demonstration of said predetermined display area, the said timer of zero clearing, and the broadcast that recovers ad content in the said predetermined display area.
Embodiment two:
Fig. 2 shows the realization flow of the digital signage system method for information display that second embodiment of the invention provides, and details are as follows for this procedure:
In step S201, set up socket with terminal device and be connected, and start listening port.
In the present embodiment; After digital signage system and terminal device connect; Setting up socket with terminal device again is connected; Be about to the IP address information of said digital signage system, the transport layer protocol of use (for example TCP or UDP) and and listening port information send to said terminal device, start listening port simultaneously to receive the information that said terminal device sends over.
Need to prove; Set up before socket is connected at digital signage system and terminal device; Digital signage system and terminal device need preestablish its own IP address (fixed IP addresses) and network environment (comprising the transport layer protocol of employing, the listening port of setting etc.); And connect into the same network segment, thereby make terminal device can find the digital signage system that needs are connected fast according to said fixed ip address before the socket setting up with said digital signage system.
In step S202, receive said terminal device according to preset data transmission format, and the information that transmits through said listening port, said information comprises the information that the user pays close attention to.
In the present embodiment, the information that said user pays close attention to be under the current scene with the information that the user is the most closely related or the user is concerned about most, for example in the market or during the cash register of supermarket, client is in the market or the merchandise news bought of supermarket etc.
Wherein, preset data transmission format is including, but not limited to following form:
<?xml?version="1.0"encoding="UTF-8"?>
<goods_list frame="default"time="5">
<total_amount>14</total_amount>
<total_item>10</total_item>
<total_price>1586.0</total_price>
<should_pay>1586.0</should_pay>
<real_pay>0.0</real_pay>
<charge>-1586.0</charge>
<welcome>!</welcome>
<member></member>
<score>0</score>
<goods>
<goods_name>99</goods_name>
<amount>3</amount>
<price>12.5</price>
<subtotal>37.5</subtotal>
</goods>
<goods>
<goods_name>V8</goods_name>
<amount>2</amount>
<price>550.0</price>
<subtotal>1100.0</subtotal>
</goods>
</goods_list>
Wherein, total_amount representes the commodity sum; Total_item representes type of merchandize; Total_price representes the commodity total price; Should_pay representes payables; Real_pay representes real payment; Charge representes small change; Goods_name representes trade name; Amount representes commodity amount; Price representes cargo price; Subtotal representes single type of commodity total price.
In step S203, start user interface and show thread, said information is presented at the predetermined viewing area of said display screen.
Preferably, in order to make digital signage system in presenting advertising content, the information of can explicit user paying close attention to, present embodiment also comprised before the step that said information is presented at the predetermined viewing area of said display screen:
Said display screen is divided into a plurality of viewing areas, and each viewing area is respectively applied for and shows the different advertisement content;
Before the said step that said information is presented at the predetermined viewing area of said display screen, also comprise:
Suspend the broadcast of ad content in the said predetermined display area, said predetermined display area is any in said a plurality of viewing area.
Preferably, in order to strengthen the practicality of digital signage system, avoid the ad content time out long, present embodiment also comprises after the step that said information is presented at the predetermined viewing area of said display screen:
, said predetermined display area starts timer when showing said information; When the new information that do not receive in the Preset Time threshold value that said terminal device sends over; Remove the information of the current demonstration of said predetermined display area; The said timer of zero clearing, and the broadcast that recovers ad content in the said predetermined display area.
Preferably, for the security and the validity of guarantee information, present embodiment, and after the step of the information that transmits through said listening port, also comprises according to preset data transmission format at the said terminal device of said reception:
Judge whether said information is effective information; Concrete is to judge according to the check code that said information is carried whether said information is effective information; Be about to the check code that check code that said information carries and digital signage system produce and compare when receiving said information,, judge that then this information is effective information if identical; And the thread that sends said effective information in the digital signage system locked; And before said information being presented at the predetermined viewing area step of said display screen, the effective information in the said thread that locks is resolved, and after having resolved according to said preset data transmission format; This thread is carried out release, the said information after the release is presented at the predetermined viewing area of said display screen.
In the present embodiment, send fully, prevent to be disturbed by other threads in order to guarantee said effective information, present embodiment need lock to the thread that sends said effective information.
At present embodiment; Said terminal device includes but not limited to the cash register terminal device, and the information that said terminal device sends includes but not limited to the merchandise news that the cash register terminal device obtains, and is as shown in Figure 3; Fig. 3 the right word segment is a merchandise news, and left side picture and video section are advertising message.
Need to prove, when existing a plurality of terminal devices transmission information simultaneously to give said digital signage system, can said information be presented at respectively in the different viewing area of said display screen, but need to guarantee to have at least a viewing area presenting advertising content.
The embodiment of the invention makes digital signage system in presenting advertising content, and the information of can explicit user paying close attention to increases ad attention, improves advertising results.Especially when cash registers such as market or supermarket; Through showing that client is in the market or the merchandise news bought of supermarket; Can let client come into plain view to find the own commodity price of purchasing, quantity whether with met in practice; Discovery in time not only can be satisfied the demand of businessman in the boring time pushed advertisement of this section of shopper checkout because of the billing error that reasons such as market price bar code subsides mistake cause, and can also avoid client to produce irritated mood because of check-out time is long; When improving ad attention, improve satisfaction of customers.
Embodiment three:
Fig. 4 shows the composition structure of the digital signage system information display device 21 of the embodiment of the invention three, for the ease of explanation, only shows the part relevant with the embodiment of the invention.
This digital signage system information device shown comprises linkage unit 41, information receiving unit 42 and display unit 43, and the concrete function of each unit is following:
Preferably, said device also comprises:
Viewing area division unit 44, be used for said said information is presented at the predetermined viewing area of said display screen before, said display screen is divided into a plurality of viewing areas, each viewing area is respectively applied for and shows the different advertisement content;
Suspend unit 45, be used for said said information is presented at the predetermined viewing area of said display screen before, suspend the broadcast of ad content in the said predetermined display area, said predetermined display area is any in said a plurality of viewing area.
Preferably, said device also comprises:
First processing unit 46; Be used for when said predetermined display area shows said information, starting timer; When the new information that do not receive in the Preset Time threshold value that said terminal device sends over; Remove the information of the current demonstration of said predetermined display area, the said timer of zero clearing, and the broadcast that recovers ad content in the said predetermined display area.
Preferably, said device also comprises:
The 3rd processing unit 48 is used for before said information being presented at the predetermined viewing area of said display screen, according to said preset data transmission format the effective information in the said thread that locks being resolved, and after having resolved, this thread being carried out release.
In the present embodiment, said terminal device includes but not limited to the cash register terminal device, and the information that said terminal device sends includes but not limited to the merchandise news that the cash register terminal device obtains.
The digital signage system information display device that present embodiment provides can use the digital signage system method for information display in aforementioned correspondence, and details repeat no more at this referring to the associated description of above-mentioned digital signage system method for information display embodiment two.
It will be appreciated by those skilled in the art that to the foregoing description three each included unit are to divide according to function logic, but be not limited to above-mentioned division, as long as can realize function corresponding; In addition, the concrete title of each functional unit also just for the ease of mutual differentiation, is not limited to protection scope of the present invention.
In sum, the embodiment of the invention starts listening port through being connected with terminal device; The information that the user who sends according to preset data transmission format through said listening port receiving terminal apparatus pays close attention to; The information that the user is paid close attention to is presented at one of them viewing area of digital signage system display screen, makes digital signage system in presenting advertising content, the information of can explicit user paying close attention to; Increase ad attention, improve advertising results.
Those of ordinary skills it is also understood that; Realize that all or part of step in the foregoing description method is to instruct relevant hardware to accomplish through program; Described program can be in being stored in a computer read/write memory medium; Described storage medium comprises ROM/RAM, disk, CD etc.
Above content is to combine concrete preferred implementation to the further explain that the present invention did, and can not assert that practical implementation of the present invention is confined to these explanations.Those of ordinary skill for technical field under the present invention; Under the prerequisite that does not break away from the present invention's design, make some alternative or obvious modification that are equal to; And performance or purposes are identical, all should be regarded as belonging to the scope of patent protection that the present invention is confirmed by claims of being submitted to.
Claims (11)
1. the method that shows of a digital signage system information, said digital signage system comprises display screen, it is characterized in that, and said method comprises:
Set up socket with terminal device and be connected, and start listening port;
Receive said terminal device according to preset data transmission format, and the information that transmits through said listening port, said information comprises the information that the user pays close attention to;
Start user interface and show thread, said information is presented at the predetermined viewing area of said display screen.
2. the method for claim 1 is characterized in that, before the said step that said information is presented at the predetermined viewing area of said display screen, also comprises:
Said display screen is divided into a plurality of viewing areas, and each viewing area is respectively applied for and shows the different advertisement content;
Before the said step that said information is presented at the predetermined viewing area of said display screen, also comprise:
Suspend the broadcast of ad content in the said predetermined display area, said predetermined display area is any in said a plurality of viewing area.
3. according to claim 1 or claim 2 method is characterized in that said method also comprises:
, said predetermined display area starts timer when showing said information; When the new information that do not receive in the Preset Time threshold value that said terminal device sends over; Remove the information of the current demonstration of said predetermined display area; The said timer of zero clearing, and the broadcast that recovers ad content in the said predetermined display area.
4. according to claim 1 or claim 2 method is characterized in that,, and after the step of the information that transmits through said listening port, also comprises according to preset data transmission format at the said terminal device of said reception:
Judge whether said information is effective information;
If the thread that sends said effective information is locked.
5. method as claimed in claim 4 is characterized in that, before said information being presented at the predetermined viewing area step of said display screen, also comprises:
According to said preset data transmission format the effective information in the said thread that locks is resolved, and after having resolved, this thread is carried out release.
6. the method for claim 1 is characterized in that, said terminal device comprises the cash register terminal device, and the information that said terminal device sends comprises the merchandise news that the cash register terminal device obtains.
7. digital signage system information device shown, said digital signage system comprises display screen, it is characterized in that, and said device comprises:
Linkage unit is used for setting up socket with terminal device and is connected, and starts listening port;
Information receiving unit is used to receive said terminal device according to preset data transmission format, and the information that transmits through said listening port, and said information comprises the information that the user pays close attention to;
Display unit is used to start user interface and shows thread, and said information is presented at the predetermined viewing area of said display screen.
8. device as claimed in claim 7 is characterized in that, said device also comprises:
The viewing area division unit, be used for said said information is presented at the predetermined viewing area of said display screen before, said display screen is divided into a plurality of viewing areas, each viewing area is respectively applied for and shows the different advertisement content;
Suspend the unit, be used for said said information is presented at the predetermined viewing area of said display screen before, suspend the broadcast of ad content in the said predetermined display area, said predetermined display area is any in said a plurality of viewing area;
First processing unit; Be used for when said predetermined display area shows said information, starting timer; When the new information that do not receive in the Preset Time threshold value that said terminal device sends over; Remove the information of the current demonstration of said predetermined display area, the said timer of zero clearing, and the broadcast that recovers ad content in the said predetermined display area.
9. like claim 7 or 8 described devices, it is characterized in that said device also comprises:
Second processing unit; Be used at the said terminal device of said reception according to preset data transmission format, and after the information that transmits through said listening port, judge whether said information is effective information; If the thread that sends said effective information is locked;
The 3rd processing unit is used for before said information being presented at the predetermined viewing area of said display screen, according to said preset data transmission format the effective information in the said thread that locks being resolved, and after having resolved, this thread being carried out release.
10. method as claimed in claim 7 is characterized in that said terminal device comprises the cash register terminal device, and the information that said terminal device sends comprises the merchandise news that the cash register terminal device obtains.
11. a digital signage system is characterized in that, said digital signage system comprises like each described digital signage system information device shown of claim 7 to 10.
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| CN102842290B (en) | 2015-06-17 |
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