CN102801817A - Subscriber context-based pushing method and device - Google Patents
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Abstract
The invention is suitable for the field of communication and provides a subscriber context-based pushing method and device. The subscriber context-based pushing method comprises the following steps that: a, an intelligent terminal acquires context situations of a subscriber and reports the context situations into a service support platform, wherein the context situations comprise a position, an online mode, a terminal type as well as gender, age and interest information of the subscriber; b, the service support platform acquires pushing information and then judges whether the subscriber defines a context event trigger pushing condition; c, if the subscriber defines the context event trigger pushing condition, the platform pushes prestored triggering information matched with the context event trigger pushing condition to an intelligent terminal held by the subscriber according to the context event trigger pushing condition defined by the subscriber; and d, if the subscriber does not define the context event trigger pushing condition, the platform pushes prestored comprehensively-pushed information matched with the stored subscriber context to all intelligent terminals. The subscriber context-based pushing method and device disclosed by the embodiment ensure that information pushed to the subscriber more accords with requirements and improve the subscriber experiences.
Description
Technical field
The invention belongs to the communications field, relate in particular to method for pushing and device based on user's context.
Background technology
At present, intelligent terminals such as mobile phone, panel computer have got into broad masses' life, and this makes and also becomes more wide towards the application prospect of the push technology of intelligent terminal.
Existing propelling movement step is following usually: after the operating system of intelligent terminal is implanted terminal program; Keep this intelligent terminal regularly to check the information time mark (or version number) of server end through the internet interface of 2G/3G or WIFI; When information updating; This intelligent terminal is through the client downloads server info, and the prompting user checks.Distinguish according to the propelling movement scope, push technology can be divided into two types: (1) model pushes, promptly towards all user's pushed advertisement, news information, system prompt etc.; (2) user oriented directed the propelling movement comprises mail, information reminding etc.Wherein, model pushes need not distinguish user identity, and directly pushed information is less demanding to server resource; And directed the propelling movement often relies on the response of system to user's related news, therefore need take more server resource.
Can know that based on above-mentioned analysis the shortcoming that model pushes is: do not distinguish user's demand, it is a lot of to itself useless advertisement information therefore to cause the user to receive; In the course of time; The user can can't bear it and disturb, and very likely makes user unloading fall to push and receives client, thereby lost client's stream.And the directed shortcoming that pushes is: need take bigger resource.Therefore, how letting pushed information reach and meet user's needs accurately, and can save server resource, is that current model pushes the problem of comparatively being concerned about.
Summary of the invention
The embodiment of the invention provides a kind of method for pushing based on user's context, is intended to solve the problem that existing method for pushing can't be taken into account accurate propelling movement and effectively utilize server resource.
The embodiment of the invention is achieved in that the method for pushing based on user's context, and said method comprises the steps:
A, intelligent terminal regularly obtain user's context situation, comprise position, online pattern, terminal type, client's sex, age, interest information etc., and report the service support platform;
After b, platform obtained pushed information, whether judges had defined context events and has triggered pushing condition;
C, if user definition context events trigger pushing condition; Platform triggers pushing condition according to user-defined said context events, will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling;
D, if the user does not have defining context Event triggered pushing condition, platform will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the intelligent terminal that the user holds;
Said trigger message, user's context and model push away information and comprise following at least a: physically hereinafter, identity context, interest context and operation history context.
Another purpose of the embodiment of the invention is to provide a kind of pusher based on user's context, and said device comprises:
The context acquiring unit is used for the context situation that the user is obtained in timing, comprises position, online pattern, terminal type, client's sex, age, interest information etc., and reports the service support platform;
The trigger condition judging unit, after being used for platform and obtaining pushed information, whether judges has defined context events and has triggered pushing condition;
The trigger message push unit; When being used at user definition context events triggering pushing condition; Then trigger pushing condition, will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling according to user-defined said context events;
Model pushes away the information push unit, is used for when the user does not have defining context Event triggered pushing condition, then will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the intelligent terminal that the user holds;
Said trigger message, user's context and model push away information and comprise following at least a: physically hereinafter, identity context, interest context and operation history context.
In embodiments of the present invention; Because intelligent terminal can select different information to push mode according to different judged results; And any information mode that pushes all can filter out some information before pushed information; Effectively utilize on the basis of server resource in assurance, make the information that is pushed to the user more meet its demand, improved user's good experience.
Description of drawings
Fig. 1 is the flow chart of a kind of method for pushing based on user's context of providing of first embodiment of the invention;
Fig. 2 is the structure chart of a kind of pusher based on user's context of providing of second embodiment of the invention;
Fig. 3 is the structure chart of the another kind that provides of second embodiment of the invention based on the pusher of user's context.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with accompanying drawing and embodiment.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
In embodiments of the present invention; After intelligent terminal obtains pushed information; Whether judges has defined context events and has triggered pushing condition; And at user definition context events when triggering pushing condition, intelligent terminal will be pushed to the user with the trigger message that said context events triggers the pre-stored of pushing condition coupling; When the user does not have defining context Event triggered pushing condition, intelligent terminal will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the user.
For technical scheme of the present invention is described, describe through specific embodiment below.
Embodiment one:
The flow chart of Fig. 1 shows that first embodiment of the invention provides a kind of method for pushing based on user's context; In the present embodiment; User's context refers to comprise the set of relevant informations such as user capture position, special topic, age of user, occupation, hobby, and details are as follows:
Step S11, intelligent terminal regularly obtain user's context situation, comprise position, online pattern, terminal type, client's sex, age, interest information etc., and report the service support platform.
As a preferred embodiment, the step of said step S11 specifically comprises:
A1, obtain the corresponding information content version number of user's context in real time or regularly; Whether the information content version number that A2, judgement are obtained is identical with the corresponding information content version number of storage in advance, if different, forwards A3 to, otherwise, forward A4 to; A3, if different, whether judges has defined context events and has triggered pushing condition; A4, if identical, do not carry out any action.In this step, when the pushed information of obtaining when intelligent terminal was new pushed information, whether judges had defined context events and has triggered pushing condition, pushes the information of obtaining so that select model to push away or trigger.
Step S12, after this service support platform obtained pushed information, whether judges had defined context events and has triggered pushing condition.
In this step, after the service support platform obtained a pushed information, whether judges had defined context events and has triggered pushing condition, and this context events triggers pushing condition and includes but not limited to positional information, subscription information etc.Wherein, the pushed information here comprises and is used for information that model pushes away and is used to trigger the information that the back pushes.
Step S13; If user definition context events trigger pushing condition; Then trigger pushing condition, will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling according to user-defined said context events.
In this step, defined context events triggering pushing condition in advance if intelligent terminal is judged the user, that then from the trigger message storehouse, selects pre-stored is pushed to the user with user-defined context events triggering pushing condition trigger matched information.For example, suppose that it is subscription information that user-defined context events triggers pushing condition, then after intelligent terminal had obtained new pushed information, the user subscription information in the pushed information that this is new was pushed to the user.Owing to only push with this user-defined context events and trigger the pushing condition information matching, therefore can effectively utilize server resource to the user.
Step S14 if the user do not have defining context Event triggered pushing condition, then will push away information with the model of the pre-stored of the user's context coupling of having stored and be pushed to the intelligent terminal that the user holds.
In this step, trigger message, user's context and model push away information and comprise following at least a: physically hereinafter, identity context, interest context and operation history context.If intelligent terminal is judged the user and is not had defining context Event triggered pushing condition; Then push away the information bank model with the user's context coupling of selecting pre-stored from model and push away information and be pushed to the user, be specially: intelligent terminal calculates model and pushes away the similarity of information context and user's context, and defines a model and push away threshold value; When similarity pushes away threshold value greater than model; Just the information model is pushed away information is pushed to the user to this intelligent terminal, otherwise, do not carry out push operation.Because having filtered the part model pushes away information; Therefore making the user receive pushes away information to self more useful model, for example, accurately pushes relevant informations such as educational training, knowledge point for the student; Thereby improve user's good experience, reduced user unloading and fallen to push the risk that receives client.
In embodiments of the present invention; After intelligent terminal obtains pushed information; Whether judges has defined context events and has triggered pushing condition; And at user definition context events when triggering pushing condition, intelligent terminal will be pushed to the user with the trigger message that said context events triggers the pre-stored of pushing condition coupling; When the user does not have defining context Event triggered pushing condition, intelligent terminal will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the user.Because intelligent terminal can select different information to push mode according to different judged results; And any information mode that pushes all can filter out some information before pushed information; Effectively utilize on the basis of server resource in assurance; Make the information that is pushed to the user more meet its demand, improved user's good experience.
As a preferred embodiment, said model pushes away information and also comprises the timeliness context.Because the information that pushes away of model generally has certain ageing, therefore in the present embodiment, whether the Use Limitation context to push away information out of date if characterizing a model, if expired, then push away in the information bank at model and abrogate.
As a preferred embodiment, before said step S12, further comprise step: catch the user's context that changes.In this step, regularly or the user's context that changes of captured in real time, and storage.
As a preferred embodiment; The user-defined said context events of said foundation triggers pushing condition, and the step that will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling specifically comprises: B1, judge whether the user's context that changes belongs to user-defined context events and trigger pushing condition; B2, when the user's context that changes belongs to user-defined context events and triggers pushing condition, calculate the matching degree of the trigger message of user's context and pre-stored after changing, and will be pushed to the user greater than the trigger message of preset matching degree; B3, when the user's context that changes does not belong to user-defined context events and triggers pushing condition, do not push information to the user.In this step; Be provided with a matching degree in advance,, the trigger message of this pre-stored be pushed to the user when the matching degree of the trigger message of user's context that changes and pre-stored during greater than the matching degree that is provided with in advance; Otherwise, can trigger message be pushed to the user.For example, after customer location changes, push restaurant that he pays close attention to, station, museum's information etc., and the information that pushes can be given different priority according to the time.
As a preferred embodiment, hereinafter physically, identity context, interest context, operation history context that above-mentioned steps occurs specifically comprise:
Said hereinafter physically comprises: the Hardware configuration of customer position information, the network information, intelligent terminal, the model of intelligent terminal;
Said identity context comprises: user's age, sex, educational background, education experience, specialty;
Said interest context comprises: user's purchase intention, reading orientation, Eight Diagrams orientation;
Said operation history context comprises: the site information that lands, the keyword of search, the webpage time of staying.
Embodiment two:
The structure of Fig. 2 shows that second embodiment of the invention provides a kind of pusher based on user's context for the ease of explanation, only shows the part relevant with the embodiment of the invention.
Should can be used for through the various information processing terminals wired or wireless network Connection Service device based on the pusher of user's context; For example mobile phone, pocket computer (Pocket Personal Computer; PPC), palmtop PC, computer, notebook computer, personal digital assistant (Personal Digital Assistant; PDA) etc.; Can be to run on the unit that software unit, hardware cell or software and hardware in these terminals combine, also can be used as independently, suspension member be integrated in these terminals or runs in the application system at these terminals, wherein:
Trigger condition judging unit 22, after being used for platform and obtaining pushed information, whether judges has defined context events and has triggered pushing condition.
The context events of present embodiment triggers pushing condition and includes but not limited to positional information, subscription information etc.Wherein, the pushed information here comprises and is used for information that model pushes away and is used to trigger the information that the back pushes.
Trigger message push unit 23; When being used at user definition context events triggering pushing condition; Then trigger pushing condition, will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling according to user-defined said context events.
Model pushes away information push unit 24, is used for when the user does not have defining context Event triggered pushing condition, then will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the intelligent terminal that the user holds.
In the present embodiment, trigger message, user's context and model push away information and comprise following at least a: physically hereinafter, identity context, interest context and operation history context.Preferably, in the present embodiment, said hereinafter physically comprises: the Hardware configuration of customer position information, the network information, intelligent terminal, the model of intelligent terminal; Said identity context comprises: user's age, sex, educational background, education experience, specialty; Said interest context comprises: user's purchase intention, reading orientation, Eight Diagrams orientation; Said operation history context comprises: the site information that lands, the keyword of search, the webpage time of staying.If intelligent terminal is judged the user and is not had defining context Event triggered pushing condition; Then push away the information bank model with the user's context coupling of selecting pre-stored from model and push away information and be pushed to the user, be specially: intelligent terminal calculates model and pushes away the similarity of information context and user's context, and defines a model and push away threshold value; When similarity pushes away threshold value greater than model; Just the information model is pushed away information is pushed to the user to this intelligent terminal, otherwise, do not carry out push operation.
Preferably, the model of present embodiment pushes away information and also comprises the timeliness context.Because the information that pushes away of model generally has certain ageing, therefore in the present embodiment, whether the Use Limitation context to push away information out of date if characterizing a model, if expired, then push away in the information bank at model and abrogate.
In embodiments of the present invention; Because intelligent terminal can select different information to push mode according to different judged results; And any information mode that pushes all can filter out some information before pushed information; Effectively utilize on the basis of server resource in assurance, make the information that is pushed to the user more meet its demand, improved user's good experience.
As a preferred embodiment; Fig. 3 shows another kind that second embodiment of the invention the provides structure based on the pusher of user's context; In Fig. 3; Except comprising that above-mentioned context acquiring unit 21, trigger condition judging unit 22, trigger message push unit 23, model push away the information push unit 24, said pusher based on user's context comprises:
User's context capturing unit 25 is used to catch the user's context that changes.In the present embodiment, regularly or the user's context that changes of captured in real time, and storage.
As a preferred embodiment, said trigger message push unit 23 specifically comprises: user's context determined property module 231, trigger message sending module 232, trigger message cache module 233.
User's context determined property module 231 is used to judge whether the user's context that changes belongs to user-defined context events and trigger pushing condition.Trigger message sending module 232; Be used for when the user's context that changes belongs to user-defined context events and triggers pushing condition; The matching degree of the user's context after calculating changes and the trigger message of pre-stored, and will be pushed to the user greater than the trigger message of preset matching degree.Trigger message cache module 233 is used for when the user's context that changes does not belong to user-defined context events and triggers pushing condition, not pushing information to the user.
As a preferred embodiment, said context acquiring unit 21 specifically comprises:
Information page this shop judge module 211 is used in real time or the corresponding information content version number of user's context is obtained in timing.Lastest imformation processing module 212 be used to judge whether the information content version number that obtains is identical with the corresponding information content version number of storage in advance, and not simultaneously, whether judges has defined context events and has triggered pushing condition.
In embodiments of the present invention; After intelligent terminal obtains pushed information; Whether judges has defined context events and has triggered pushing condition; And at user definition context events when triggering pushing condition, intelligent terminal will be pushed to the user with the trigger message that said context events triggers the pre-stored of pushing condition coupling; When the user does not have defining context Event triggered pushing condition, intelligent terminal will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the user.Because intelligent terminal can select different information to push mode according to different judged results; And any information mode that pushes all can filter out some information before pushed information; Effectively utilize on the basis of server resource in assurance; Make the information that is pushed to the user more meet its demand, improved user's good experience.
One of ordinary skill in the art will appreciate that; Realization the foregoing description can be accomplished through the relevant hardware of program command based on the process of the method for pushing of user's context; Described program can be stored in the readable storage medium storing program for executing, and this program when carrying out the corresponding step in the said method.Said storage medium can be gone into: ROM/RAM, magnetic disc, CD etc.
The above is merely preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of within spirit of the present invention and principle, being done, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (10)
1. the method for pushing based on user's context is characterized in that, said method comprises the steps:
A, intelligent terminal regularly obtain user's context situation, comprise position, online pattern, terminal type, client's sex, age, interest information, and report the service support platform;
After b, platform obtained pushed information, whether judges had defined context events and has triggered pushing condition;
C, if user definition context events trigger pushing condition; Platform triggers pushing condition according to user-defined said context events, will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling;
D, if the user does not have defining context Event triggered pushing condition, platform will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the intelligent terminal that the user holds;
Said trigger message, user's context and model push away information and comprise following at least a: physically hereinafter, identity context, interest context and operation history context.
2. the method for claim 1 is characterized in that, said model pushes away information and also comprises the timeliness context.
3. the method for claim 1 is characterized in that, before said step b, further comprises step:
Catch the user's context that changes.
4. method as claimed in claim 3 is characterized in that, said step b specifically comprises:
Judge whether the user's context that changes belongs to user-defined context events and trigger pushing condition, if, the matching degree of the user's context after calculating changes and the trigger message of pre-stored, and will be pushed to the user greater than the trigger message of preset matching degree; Otherwise, do not push information to the user.
5. the method for claim 1 is characterized in that, the step of said step a specifically comprises:
Obtain the corresponding information content version number of user's context in real time or regularly;
Judge whether the information content version number that obtains is identical with the corresponding information content version number of storage in advance, and not simultaneously, whether judges has defined context events and has triggered pushing condition.
6. like each described method of claim 1 to 5, it is characterized in that,
Said hereinafter physically comprises: the Hardware configuration of customer position information, the network information, intelligent terminal, the model of intelligent terminal;
Said identity context comprises: user's age, sex, educational background, education experience, specialty;
Said interest context comprises: user's purchase intention, reading orientation, Eight Diagrams orientation;
Said operation history context comprises: the site information that lands, the keyword of search, the webpage time of staying.
7. the pusher based on user's context is characterized in that, said device comprises:
The context acquiring unit is used for the context situation that the user is obtained in timing, comprises position, online pattern, terminal type, client's sex, age, interest information, and reports the service support platform;
The trigger condition judging unit, after being used for platform and obtaining pushed information, whether judges has defined context events and has triggered pushing condition;
The trigger message push unit; When being used at user definition context events triggering pushing condition; Then trigger pushing condition, will be pushed to the intelligent terminal that the user holds with the trigger message that said context events triggers the pre-stored of pushing condition coupling according to user-defined said context events;
Model pushes away the information push unit, is used for when the user does not have defining context Event triggered pushing condition, then will push away information with the model of the pre-stored of the user's context stored coupling and be pushed to the intelligent terminal that the user holds;
Said trigger message, user's context and model push away information and comprise following at least a: physically hereinafter, identity context, interest context and operation history context.
8. device as claimed in claim 7 is characterized in that, said device comprises:
The user's context capturing unit is used to catch the user's context that changes.
9. device as claimed in claim 8 is characterized in that, said trigger message push unit specifically comprises:
User's context determined property module is used to judge whether the user's context that changes belongs to user-defined context events and trigger pushing condition;
The trigger message sending module; Be used for when the user's context that changes belongs to user-defined context events and triggers pushing condition; The matching degree of the user's context after calculating changes and the trigger message of pre-stored, and will be pushed to the user greater than the trigger message of preset matching degree;
The trigger message cache module is used for when the user's context that changes does not belong to user-defined context events and triggers pushing condition, not pushing information to the user.
10. device as claimed in claim 7 is characterized in that, said context acquiring unit specifically comprises:
Information page this shop judge module is used in real time or the corresponding information content version number of user's context is obtained in timing;
The lastest imformation processing module be used to judge whether the information content version number that obtains is identical with the corresponding information content version number of storage in advance, and not simultaneously, whether judges has defined context events and has triggered pushing condition.
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| US10812607B2 (en) | 2016-07-22 | 2020-10-20 | Alibaba Group Holding Limited | Method and device for pushing application message |
| US10958749B2 (en) | 2016-07-22 | 2021-03-23 | Advanced New Technologies Co., Ltd. | Method and device for pushing application message |
| TWI736633B (en) * | 2016-07-22 | 2021-08-21 | 開曼群島商創新先進技術有限公司 | Application message pushing method and device |
| WO2019056661A1 (en) * | 2017-09-25 | 2019-03-28 | 北京小度信息科技有限公司 | Search term pushing method and device, and terminal |
| CN108874906A (en) * | 2018-05-25 | 2018-11-23 | 维沃移动通信有限公司 | A kind of information recommendation method and terminal |
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| CN102801817B (en) | 2015-07-15 |
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