CN102438205A - Method and system for pushing service based on action of mobile user - Google Patents
Method and system for pushing service based on action of mobile user Download PDFInfo
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- CN102438205A CN102438205A CN2012100144808A CN201210014480A CN102438205A CN 102438205 A CN102438205 A CN 102438205A CN 2012100144808 A CN2012100144808 A CN 2012100144808A CN 201210014480 A CN201210014480 A CN 201210014480A CN 102438205 A CN102438205 A CN 102438205A
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Abstract
The invention relates to a method and system for pushing a service based on the action of a mobile user. The method comprises the following steps of: A) associating a label; B) analyzing the label; and C) sending service information corresponding to the label to the mobile user. The system comprises a label data management system, a signaling sharing platform, a data analysis management system, a service pushing engine and a service management system. According to the method and system provided by the invention, the requirement of a user is acquired in real time on the basis of voice communication signaling of the user, and a corresponding service product is recommended to the user in real time on a corresponding marketing channel. Compared with the instantaneity of the traditional ex post analysis of the mobile user, the instantaneity is greatly promoted.
Description
Technical field
The present invention relates to the mobile communication technology field, be specifically related to a kind of method and system of the service propelling based on mobile subscriber's behavior.
Background technology
Continuous development along with mobile communication technology; Mobile communication has become the user and has adopted the most widely used communication mode; Especially as the communication mode of daily life and business; In mobile subscriber's life, occupy an important position, and rely on the value-added service of mobile communication also developed thereupon.Common mobile phone value-added service implementation is divided into note, voice, WAP etc.
In the prior art; Have through the mobile phone wireless Internet data the mobile phone user behavior analysis; Obtaining this user's custom and hobby, and as its relevant report of recommending the corresponding business product, specifically is that URL (URL) through website simply matees and carries out.But also be not the basic demand of obtaining the user in real time at present, and recommend the technology of corresponding business product to occur in real time in the marketing channel of appointment to the voice communication instruction.
Summary of the invention
To the deficiency of prior art, one of the object of the invention is intended to provide a kind of method based on the service propelling of mobile subscriber's behavior to the voice communication instruction.
Two of the object of the invention is intended to provide a kind of system that is directed against the realization of voice communication instruction based on the service push method of mobile subscriber's behavior.
For realizing above-mentioned purpose, the present invention adopts following technical scheme:
A kind of method of the service propelling based on mobile subscriber's behavior may further comprise the steps:
A, in the label data management system, each called-number and label are carried out related, the related at least label of said each called-number, corresponding at least one business information of each label;
B, mobile subscriber make a call; The data analysis management system inquires about called-number and matees the label that is associated; The said label that is associated sorts to hanging down successively from height by related rank, and ordering is sorted to low from height according to corresponding level in the pairing business information of preceding label successively;
The pairing business information of label that C, propelling movement are associated is to the mobile subscriber.
Wherein, the method that called-number is associated with label among the performing step A comprises:
A1, collection called-number data are all specified at least one label for each said called-number, said called-number is classified by its associated tag, and be stored in the label data management system; Or/and
The data-interface that A2, label data management system are shared through third party's label obtains the called-number resource that contains correlation tag and stores.
Step B comprises:
B1, mobile subscriber make a call;
B2, signaling shared platform resolve the communication instruction that said mobile subscriber begins to call out the whole communication process of end of calling; And resolving information is pushed in the data analysis management system, said parsing comprises that the mobile subscriber calls out the time of the time of beginning, this mobile subscriber's number, called-number, mobile subscriber's end of calling;
The label that B3, data analysis management system inquiry and coupling from the label data management system are associated with said called-number;
B4, label described in the step B3 is sorted to low from height by related rank;
B5, ordering among the step B4 is sorted to low from height by corresponding level in the pairing business information of preceding label.
Step C comprises:
Sort in preceding business information among C1, the service propelling engine active push step B5 to the mobile subscriber; Or/and
C2, the label corresponding service information of mobile subscriber through being associated among requirement management systems selection and the read step B3.
Wherein, C1 comprises:
C11, service propelling engine sort in preceding business information among the forwarding step B5 behind mobile subscriber's end of calling to the mobile subscriber; Or/and
C12, service propelling engine sort in preceding business information to the mobile subscriber among the timed sending step B5 behind mobile subscriber's end of calling.
C2 may further comprise the steps:
C21, third direction business management system are initiated the http request, and mobile subscriber number is passed to business management system, and said third party comprises this mobile subscriber;
C22, business management system are transferred the called-number institute associated tag that this mobile subscriber calls out through the data analysis management system from the label data management system;
C23, business management system turn back to the pairing business information of label described in the step C22 in the requirement management systems;
C24, said third party select also business information described in the read step C23.
A kind of realization comprises based on the system of the service push method of mobile subscriber's behavior:
One label data management system, label and said label corresponding service information that said label data management system storage called-number, said called-number are associated;
One signaling shared platform; The communication instruction that the mobile subscriber is begun to call out the whole communication process of end of calling is resolved; And resolving information is pushed in the data analysis management system, said parsing comprises that the mobile subscriber calls out the time of the time of beginning, this mobile subscriber's number, called-number, mobile subscriber's end of calling;
One data analysis management system; The called-number that said signaling shared platform is resolved is inquired about in the label data management system and is mated corresponding label and business information, and with said inquiry with mate corresponding label and business information is sent to the service propelling engine and is sent to business management system or/and will inquire about and mate the result of corresponding label and business information;
One service propelling engine is sent to the mobile subscriber with said data analysis management system queries and corresponding label of coupling and business information;
One business management system supplies user's login, is used to select with the inquiry of reading of data analysis and management system and matees the result of corresponding label and business information.
Realization also comprises " requirement management systems " based on the system of the service push method of mobile subscriber's behavior, and said requirement management systems is used for storage and leading subscriber is selected and read said inquiry and mate corresponding label and business information.
The method and system of the present invention set forth a kind of service propelling based on mobile subscriber's behavior; Compared with prior art; Its beneficial effect is: the present invention is to serve as that the basis obtains user's demand in real time with the user speech communication signaling, on corresponding marketing channel, recommends the corresponding business product to it in real time.On the basis of speech communication signaling; The attribute of analysis user communication object can be decided user's demand with certain pattern, and this work takes place to accomplish in real time in the voice call process the user; Compare with traditional ex-post analysis mode, real-time improves greatly.
Description of drawings
Accompanying drawing 1 is the flow chart of the method for a kind of service propelling based on mobile subscriber's behavior of the present invention;
Accompanying drawing 2 is the structured flowchart of realization based on the system that method adopted of the service propelling of mobile subscriber's behavior.
Embodiment
Below, in conjunction with accompanying drawing and embodiment, the method and system of a kind of service propelling based on mobile subscriber's behavior of the present invention done further describing, so that clearerly understand the present invention's technological thought required for protection.
A kind of method of the service propelling based on mobile subscriber's behavior; Wherein when the mobile subscriber recommends corresponding business information; Two kinds of triggering modes are arranged; The one, the mobile subscriber initiatively triggers: when logining the system of operator like the mobile subscriber, when opening bill etc., recommend corresponding business information to it, avoid the mobile subscriber is caused harassing and wrecking.The 2nd, the supplying system active push: as note issue, mode such as mail mass-sending, it comprises instant active push and active push regularly again.
The flow chart of the method for the instant active push of supplying system, as shown in Figure 1, may further comprise the steps:
Elder generation carries out related in the label data management system to each called-number and label, the related at least label of said each called-number, corresponding at least one business information of each label.Realize that the method that called-number is associated with label has two kinds: the one, artificially collect and sign the label code data, then each number is carried out range by label, for example: 95555, label is: financing-bank.The 2nd, through the online shared data-interface of the 3rd tag library, can obtain more said tag resource.
S101, mobile subscriber A make a call, and target is called-number B; The instruction shared platform is to beginning to call out end of calling from mobile subscriber A, and the communication signaling of whole communication process is resolved; Parsing comprises calls out necessary state information such as time started, calling number (number of mobile subscriber A), called number (called-number B), end of calling time, and will be pushed in " data analysis management system ".
The label that S102, data analysis management system are associated with said called-number B according to above-mentioned parsing inquiry and coupling from the label data management system; And label sorted to low from height by related rank; Highest-ranking label is defined as " label 1 ", and " label 1 " is a with the incidence coefficient of called-number B.
S103, data analysis management system are retrieved " label 1 " corresponding business information, and sort to low from height according to corresponding level, confirm the business information that corresponding level is the highest.Need to prove: after the analysis mobile subscriber's of completing steps S102 of data analysis management system and S103 the state information; Give user's business if need active push; Then directly accomplish pushing through the active push function of service propelling engine, its process sees following steps for details; Otherwise, transfer the result after analyzing to transaction processing system, push (seeing passive push method part in detail) to the user again when supplying the user to touch corresponding marketing channel.
S104, judge whether the highest business information of corresponding level is a plurality of, if, carry out the operation of step S105, if not, carry out the operation of step S106.
The priority level of S105, more a plurality of business information is confirmed the business information that priority level is the highest.
S106, after a business information that corresponding level is the highest only being arranged or has confirmed the not highest business information of the highest business information medium priority of a plurality of corresponding level; Specifying this business information is business information M, and business information M is b with the coefficient of correspondence of " label 1 ".
S107, data analysis management system are sent to the service propelling engine with business information M, by the propelling movement number of times of service propelling engine. retrieves business information M to mobile subscriber A.
S108, judge in a week number of times to mobile subscriber A sending business information M; If surpass certain number of times, carry out the operation of step S109, if do not surpass certain number of times; Then carry out the operation of step S110; In preferred embodiment of the present invention, for fear of the mobile subscriber is caused harassing and wrecking, this certain number of times is 3 times.
S109, no longer sending business information M gives mobile subscriber A, carries out the operation of step S114 then.
S110, service propelling engine. retrieves business information M are to the propelling movement record of mobile subscriber A.
Whether S111, judgement pushed business information M to mobile subscriber A in a week, if pushed, then carry out the operation of step S112, otherwise, then carry out the operation of step S113.
S112, this business information M is rejected; Relatively the business information of remaining same level is carried out the operation of step S105 again; If the business information that corresponding level is the highest is merely business information M; Then end operation certainly, also can push than the lower business information of corresponding highest-ranking business information now.
S113, work as a >=2, b >=2 o'clock, send business information M to mobile subscriber A immediately, wherein 2 is preset threshold of the present invention, certainly, also can be set at other values, is decided according to the actual requirements.
S114, end propelling movement process.
Timing push method and last similar, its difference only are to select the regular hour to send business information M to mobile subscriber A among the step S113.
Passive push method, actual business logic processing is accomplished by business management system.Be that example describes only here, certainly, also can carry out passive propelling movement through other channel with the touching of the Internet channel.
The third party (can be the mobile subscriber; Also can be other people that be associated with the mobile subscriber) initiate the http request through requirement management systems to the business management system system; And being passed to business management system to mobile subscriber's number, the correctness in business management system checking source is under the correct prerequisite in source; Whole labels that business management system (having mentioned that in above-mentioned steps S103 the result that the data analysis management system will analyze sends to business management system) reads this mobile subscriber number (are set in preferred embodiment of the present invention and are no more than 5; Certainly, this parameter is configurable), and with obtain and the highest business information of the related rank of corresponding label; If under the corresponding a plurality of business information situation of label, then all obtain these business information; If the whole business information sum that gets access to each label surpasses 5 (here 5 the same be that preferred embodiment of the present invention is set), then according to priority, reject other business of lowermost level, until 5 business just; If when getting access to 5 of professional less thaies, then from remaining whole business, select the highest business of priority and fill up, until 5 business just; The above-mentioned business information that obtains of business management system turns back in the requirement management systems, is selected and is read by the third party.Requirement management systems need be recommended user's business information for each; It is demand; Need be according to its actual traffic performance, said tag of being confirmed to be associated with it by this third party and related rank promptly are the processes that reads the above-mentioned business information that obtains; And can be to basic data management work such as the above-mentioned business information that obtains increase, looks into, deletes, changes, to obtain the business information that this third party needs.
As shown in Figure 2, a kind of realization comprises based on the system of the service push method of mobile subscriber's behavior:
Label data management system 25, label and this label corresponding service information that label data management system 25 storage called-numbers, this called-number are associated.
Signaling shared platform 21; The communication instruction that the mobile subscriber is begun to call out the whole communication process of end of calling is resolved; And resolving information is pushed in the data analysis management system 24, this parsing comprises that the mobile subscriber calls out necessary information such as the time of the time of beginning, this mobile subscriber's number, called-number, mobile subscriber's end of calling.
Data analysis management system 24; The called-number that said signaling shared platform 21 is resolved is inquired about in label data management system 25 and is mated corresponding label and business information, and the corresponding label that will inquire about and match and business information are sent to service propelling engine 26 and are sent to business management system 23 or/and will inquire about and mate the result of corresponding label and business information;
For a person skilled in the art, can make other various corresponding changes and distortion, and these all changes and distortion should belong within the protection range of claim of the present invention all according to the technical scheme and the design of above description.
Claims (8)
1. the method based on the service propelling of mobile subscriber's behavior is characterized in that, may further comprise the steps:
A, in the label data management system, each called-number and label are carried out related, the related at least label of said each called-number, corresponding at least one business information of each label;
B, mobile subscriber make a call; The data analysis management system inquires about called-number and matees the label that is associated; The said label that is associated sorts to hanging down successively from height by related rank, and ordering is sorted to low from height according to corresponding level in the pairing business information of preceding label successively;
The pairing business information of label that C, propelling movement are associated is to the mobile subscriber.
2. the method for the service propelling based on mobile subscriber's behavior as claimed in claim 1 is characterized in that the method that called-number is associated with label among the performing step A comprises:
A1, collection called-number data are all specified at least one label for each said called-number, said called-number is classified by its associated tag, and be stored in the label data management system; Or/and
The data-interface that A2, label data management system are shared through third party's label obtains the called-number resource that contains correlation tag and stores.
3. the method for the service propelling based on mobile subscriber's behavior as claimed in claim 1 is characterized in that said step B comprises:
B1, mobile subscriber make a call;
B2, signaling shared platform resolve the communication instruction that said mobile subscriber begins to call out the whole communication process of end of calling; And resolving information is pushed in the data analysis management system, said parsing comprises that the mobile subscriber calls out the time of the time of beginning, this mobile subscriber's number, called-number, mobile subscriber's end of calling;
The label that B3, data analysis management system inquiry and coupling from the label data management system are associated with said called-number;
B4, label described in the step B3 is sorted to low from height by related rank;
B5, ordering among the step B4 is sorted to low from height by corresponding level in the pairing business information of preceding label.
4. the method for the service propelling based on mobile subscriber's behavior as claimed in claim 3 is characterized in that said step C comprises:
Sort in preceding business information among C1, the service propelling engine active push step B5 to the mobile subscriber; Or/and
C2, the label corresponding service information of mobile subscriber through being associated among requirement management systems selection and the read step B3.
5. the method for the service propelling based on mobile subscriber's behavior as claimed in claim 4 is characterized in that said C1 comprises:
C11, service propelling engine sort in preceding business information among the forwarding step B5 behind mobile subscriber's end of calling to the mobile subscriber; Or/and
C12, service propelling engine sort in preceding business information to the mobile subscriber among the timed sending step B5 behind mobile subscriber's end of calling.
6. the method for the service propelling based on mobile subscriber's behavior as claimed in claim 4 is characterized in that said C2 may further comprise the steps:
C21, third direction business management system are initiated the http request, and mobile subscriber number is passed to business management system, and said third party comprises this mobile subscriber;
C22, business management system are transferred the called-number institute associated tag that this mobile subscriber calls out through the data analysis management system from the label data management system;
C23, business management system turn back to the pairing business information of label described in the step C22 in the requirement management systems;
C24, said third party select also business information described in the read step C23.
7. a realization is characterized in that based on the system of the service push method of mobile subscriber's behavior, comprising:
One label data management system, label and said label corresponding service information that said label data management system storage called-number, said called-number are associated;
One signaling shared platform; The communication instruction that the mobile subscriber is begun to call out the whole communication process of end of calling is resolved; And resolving information is pushed in the data analysis management system, said parsing comprises that the mobile subscriber calls out the time of the time of beginning, this mobile subscriber's number, called-number, mobile subscriber's end of calling;
One data analysis management system; The called-number that said signaling shared platform is resolved is inquired about in the label data management system and is mated corresponding label and business information, and with said inquiry with mate corresponding label and business information is sent to the service propelling engine and is sent to business management system or/and will inquire about and mate the result of corresponding label and business information;
One service propelling engine is sent to the mobile subscriber with said data analysis management system queries and corresponding label of coupling and business information;
One business management system supplies user's login, is used to select with the inquiry of reading of data analysis and management system and matees the result of corresponding label and business information.
8. realization as claimed in claim 7 is based on the system of the service push method of mobile subscriber's behavior; It is characterized in that; Also comprise a requirement management systems, said requirement management systems is used for storage and leading subscriber is selected and read said inquiry and mate corresponding label and business information.
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| CN103179205A (en) * | 2013-03-14 | 2013-06-26 | 夏振宇 | Internet-based advertisement pushing system |
| CN104065677A (en) * | 2013-03-20 | 2014-09-24 | 腾讯科技（深圳）有限公司 | Service data recommending method and device |
| CN104142780A (en) * | 2013-05-06 | 2014-11-12 | 北京三星通信技术研究有限公司 | Terminal equipment and display method of related window of terminal equipment |
| CN104252496A (en) * | 2013-06-28 | 2014-12-31 | 国际商业机器公司 | Method and system for providing resource access |
| CN106547798A (en) * | 2015-09-23 | 2017-03-29 | 阿里巴巴集团控股有限公司 | Information-pushing method and device |
| US10942614B2 (en) | 2013-05-06 | 2021-03-09 | Samsung Electronics Co., Ltd. | Terminal device and method for displaying an associated window thereof |
| CN115204836A (en) * | 2022-07-15 | 2022-10-18 | 华夏城视网络电视股份有限公司 | User habit government affair service-based guiding method |
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| CN106547798A (en) * | 2015-09-23 | 2017-03-29 | 阿里巴巴集团控股有限公司 | Information-pushing method and device |
| CN106547798B (en) * | 2015-09-23 | 2020-07-28 | 阿里巴巴集团控股有限公司 | Information pushing method and device |
| CN115204836A (en) * | 2022-07-15 | 2022-10-18 | 华夏城视网络电视股份有限公司 | User habit government affair service-based guiding method |
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