CN103179205B - A kind of advertisement push system based on the Internet - Google Patents
A kind of advertisement push system based on the Internet Download PDFInfo
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- CN103179205B CN103179205B CN201310082167.2A CN201310082167A CN103179205B CN 103179205 B CN103179205 B CN 103179205B CN 201310082167 A CN201310082167 A CN 201310082167A CN 103179205 B CN103179205 B CN 103179205B
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- 238000004891 communication Methods 0.000 claims abstract description 3
- 238000013475 authorization Methods 0.000 claims description 28
- 239000012141 concentrate Substances 0.000 claims description 8
- 239000000284 extract Substances 0.000 claims description 4
- 230000005540 biological transmission Effects 0.000 claims description 2
- 235000014510 cooky Nutrition 0.000 description 9
- WHXSMMKQMYFTQS-UHFFFAOYSA-N Lithium Chemical compound [Li] WHXSMMKQMYFTQS-UHFFFAOYSA-N 0.000 description 5
- 229910052744 lithium Inorganic materials 0.000 description 5
- 238000005516 engineering process Methods 0.000 description 4
- 238000013506 data mapping Methods 0.000 description 2
- 238000010586 diagram Methods 0.000 description 2
- 238000000034 method Methods 0.000 description 2
- 238000013459 approach Methods 0.000 description 1
- 230000003542 behavioural effect Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 244000309464 bull Species 0.000 description 1
- 230000009194 climbing Effects 0.000 description 1
- 230000007774 longterm Effects 0.000 description 1
Abstract
The present invention provides a kind of advertisement push system based on the Internet, and including having the website of associating login module, it allows user to log in this website by a kind of account of combining；Open data source, every kind of associating account is to there being a kind of open data source；Service data platform, itself and logged website data communication, described service data platform obtains after reading open data source mandate, read the open data source combining login account association with this kind, and the data in this opening data source are stored in service data platform, form the service data source corresponding with user；Service data platform sends, according to service data source corresponding to user and logged web site contents, the advertisement producing certain content, the website logged in user.By the present invention in that the service data source used on service data platform, make the multiple open data source of same user obtain unified demarcation, analyze the advertisement content drawn more accurately by multiple open data sources are merged, wider.
Description
Technical field
The present invention relates to a kind of advertisement push system, especially relate to a kind of advertisement push system based on the Internet.
Background technology
In traditional Internet advertising, by Cookie tracking technique, collect and analyze the web page browsing behavioral data of user, classify by stamping " label " to user, such as user is likely classified as potential car purchaser, sports fan, or game enthusiasts etc..The advertising message that user is interested is pushed accordingly to user.But owing to Cookie is based on browser, therefore when same computer has many personal uses, server also only can generate a Cookie, although be the most individual, but server will be considered that it is a user.And Cookie cannot be configured by striding equipment, such as we use two computers respectively in unit and family, even if we use the browser of the same version of same, still generate two Cookie, and server is considered two users.Cookie is easy to reveal individual privacy, and such as which webpage you have accessed, and what has been seen, your account, password etc., collect the Cookie file on your computer and just can accomplish foregoing.So tradition interest recommended technology Cookie is to reach a conclusion based on to the analysis of self data mapping, and this conventional internet interest recommended technology, it is in the case of user is undelegated, just to collect personal information be analyzed, has invaded its individual privacy.And this traditional Internet advertising also can only substantially weigh the ascribed characteristics of population of the audient accepting advertisement.
Summary of the invention
In order to overcome, to utilize the problem existing for Cookie technology, problem to be solved by this invention in conventional internet advertisement be to draw the advertisement push system of pushed ad content by merging multiple open data sources to analyze on the basis of associating login techniques.
The present invention solves above-mentioned technical problem, a kind of advertisement push system based on the Internet is disclosed, including: there is the website of associating login module, it allows user to log in this website by a kind of associating account, described website also includes the open data source authorization module combining account relating with this kind, after user confirms to authorize on open data source authorization module, described website will record authorization message；
Open data source, it is stored in the originating website logged in for this kind of associating account, combines account to there being a kind of open data source for every kind；
Service data platform, itself and logged website data communication, authorization message is sent to service data platform by logged website, described service data platform obtains and reads open data source mandate, and read the open data source combining account relating with this kind, and the data in this opening data source are stored in service data platform, form the service data source corresponding with user；
Wherein, service data platform sends, according to service data source corresponding to user and logged web site contents, the advertisement producing certain content, the website logged in user.
Preferably, when user logs in this website by another kind of associating account, after user confirms to authorize equally on open data source authorization module, described website is by authorization message corresponding with described another kind of associating account for record；Service data platform obtains authorization message, and read the open data source combining account relating with this another kind, and store it in service data platform, and the open data source this moment obtained is compared with previously stored open data source information in service data platform, if finding, particular data is identical, then identical open data source is combined, form the service data source that this user is corresponding.
Preferably, described particular data is mailbox, telephone number, No. QQ and/or ID (identity number) card No..
Preferably, described service data platform also records user and uses the information of website in service data source.
Preferably, the service data source of each user is analyzed by described service data platform, extracts user interest preference data, produces certain content further according to user interest preference data and logged web site contents and sends advertisement.
Preferably, described service data source includes body collection and inference collection, body leaves conceptual knowledge concentratedly, and inference leaves inferential knowledge concentratedly, and inference concentration includes combining the inferential knowledge of logged web site contents, described service data platform combines user interest preference data, concentrates extracted data at body collection and inference, then produces certain content transmission advertisement.
Preferably, described inference collection includes general knowledge inference collection and special body dynamic rule sets, general knowledge inference concentrates the existing knowledge including representing with inference form, and special body DP is concentrated and included combining the inference knowledge that the content of Website login dynamically produces.
Preferably, the data in service data source are encrypted protection.
Preferably, when user uses described a kind of associating account number to log in website first, service data platform is while obtaining the open data source that this associating account number is corresponding, acquisition is opened data source demarcate in service data source, hereafter when this associating account number is re-used for logging in, in service data source, the new open data source obtained can be compared with the open data source of previous demarcation, to carry out opening the renewal of data source, and will update result return service data source.
Preferably, described service data platform record user uses the frequency and the content also including accessing advertisement in the data of website, and is integrated with service data source.
The workflow step of the advertisement push system based on the Internet that the present invention provides is:
Step one user by a kind of combine account log in there is the website of associating login module time, after user input the username and password of associating account number, call open data source D1 corresponding with this associating account number carry out user authentication；After open data source D1 confirms user authentication success, if using this associating account to log in described website first, this website of user will be pointed out can to read the data items of associating account number net, and ask user to confirm open data items, after user authorizes open concrete data items, open data source D1 will provide key and authorize, and this website will record authorization message.
Authorization message is sent to service data platform by the website that step 2 is logged, described service data platform reads, after obtaining open data source mandate, open data source D1 combining account number association with this kind, and the data in this opening data source D1 are stored in service data platform, form service data source S1 corresponding with this associating account user, service data source S1 of this user is analyzed by described service data platform, extract user interest taste data, be stored in S1 in the service data source of user；During if user uses this associating account number Website login first, service data platform is while obtaining the open data source that this associating account number is corresponding, acquisition is opened data source demarcate in service data source S1, hereafter when this associating account number is re-used for logging in, in service data source S1, the new open data source obtained can be compared with the open data source of previous demarcation, to carry out opening the renewal of data source, and will update in result return service data source S1.
Step 3 service data source S1 also includes body collection and inference collection, body leaves conceptual knowledge concentratedly, and inference leaves inferential knowledge concentratedly, it includes general knowledge inference collection and special body dynamic rule sets, general knowledge inference concentrates the existing knowledge including representing with inference form, special body DP is concentrated and is included combining the inference knowledge that the content of Website login dynamically produces, described service data platform combines user interest preference data, concentrating extracted data at body collection and inference, the advertisement producing certain content sends the website logged in user.
Service data platform record user described in step 4 and use the information of website to include also to access the frequency and the content of advertisement, and integrated with in service data source S1 that user is corresponding.
Step 5 is when user logs in this website by another kind of associating account number, and after user confirms to authorize equally on open data source authorization module, described website is by authorization message corresponding with described another kind of associating account number for record；Service data platform obtains authorization message, and read open data source D2 combining account number association with this another kind, and store it in service data platform, and open data source D2 this moment obtained is compared with previously stored open data source D1 information in service data platform, if finding, particular data is identical, such as mailbox, telephone number, No. QQ and/or ID (identity number) card No. are identical, then identical open data source combined, form the service data source that this user is corresponding.Service data platform sends to this website according to service data source corresponding to user and logged web site contents, the advertisement producing certain content.
The wherein website with associating login module described in step one, it can be Renren Network, the such big website of Taobao, can also be some little websites, when Renren Network by oneself account number own such as is gone to log in by the account number of Renren Network in these websites, above-mentioned service data platform is to go to read the data source that these account numbers are corresponding, and when only going to log in by the associating account number of this website, service data platform just can go to obtain the open data source that these associating account numbers are corresponding.
Body collection described in step 3, it deposits conceptual knowledge, such as portable computer contains memory bar, portable computer contains lithium battery, lithium battery can charge；Described inference collection, it deposits inferential knowledge, it includes general knowledge inference collection and special body dynamic rule sets, general knowledge inference concentrates the existing knowledge including representing with inference form, and special body DP is concentrated and included combining the inference knowledge that the content of Website login dynamically produces, such as lithium battery is chargeable, portable computer has lithium battery, can release portable computer can charge, I to go to a website selling computer to buy portable computer, will recommend lithium battery charger.
User described in step 5 logs in this website by another kind of associating account number, if being same user with open Joint Account corresponding to data source D1, but particular data as mailbox, telephone number, QQ etc. not be identical, then open data source D1 and D2 will not merge, it will form two service data source data.
When in like manner the user described in step 5 logs in this website by another kind of associating account number, if having changed a user, such as mailbox, telephone number, QQ etc. will not be identical for arbitrary particular data, and open data source D1 and D2 will not merge, and will form each self-corresponding service data source.The most each user has a service data source of oneself correspondence.
The invention has the beneficial effects as follows, by using the service data source on service data platform, make open data source D1 of same user, D2, the open data source of D3 or more obtains unified demarcation, show that pushed ad content is more accurate than the ad content that data mapping analysis is drawn by prior art by merging multiple open data sources to analyze, wider；When service data platform reads open data source, carry out under user authorizes and confirms, do not invade its individual privacy；Being unified in data in service data source S1 and not only only have the ascribed characteristics of population, interest preference result is demarcated in storage simultaneously, more accurate than traditional approach.
Accompanying drawing explanation
Fig. 1 is user when using, system feedback flow chart.
Fig. 2 is relation schematic diagram between data source of the present invention.
Detailed description of the invention
The present invention is described in further detail below in conjunction with the accompanying drawings, to make those skilled in the art can implement according to this with reference to description word.
As it is shown in figure 1, user by a kind of combine account log in there is the website of associating login module time, after user input the username and password of associating account number, call open data source D1 corresponding with this associating account number carry out user authentication；After open data source D1 confirms user authentication success, if using this associating account to log in described website first, this website of user will be pointed out can to read the data items of associating account number net, and ask user to confirm open data items, such as when logging in Renren Network by MSN account, after open data source D1 that MSN account number is corresponding confirms that user logins successfully, user will be pointed out: Renren Network needs the license obtaining you could perform following operation, it is listed below Renren Network can read which information of MSN, if user clicks on ' being ', represent that user authorizes open concrete data items, open data source D1 will provide key and authorize, this website will record authorization message.
Authorization message is sent to service data platform by logged website, such as I with Renren Network account go log in store, Jingdone district time, authorization message is sent to service data platform by store, Jingdone district, the open data source of Renren Network account association is read after the mandate of the open data source of described service data platform acquisition Renren Network, and the data in open data source are stored in service data platform, form the service data source corresponding with Renren Network account user, service data platform is analyzed extracting my hobby to service data source, such as like seeing a film, and see a film through conventional mobile phone, see novel, like climbing the mountain etc. and be stored in service data source；nullAnd this service data source also includes body collection and inference collection,Body leaves conceptual knowledge concentratedly,Such as the cell phone standby time is short,Mobile phone can play film，Mobile phone belongs to mobile device，Mobile phone can charge,And inference leaves inferential knowledge concentratedly,It includes general knowledge inference collection and special body dynamic rule sets,General knowledge inference concentrates the existing knowledge including representing with inference form,Special body DP is concentrated and is included combining the inference knowledge that the content of Website login dynamically produces,Such as the cell phone standby time is short，Mobile phone screen long-term light yellow very power consumption，Mobile phone can be play the conceptual knowledges such as film and can release with mobile phone broadcasting film very power consumption，If bull's machine is removed in my store, upper Jingdone district，Service data platform will be in conjunction with my hobby，Extracted data is concentrated at body collection and inference,The advertisement that will give the contents such as my recommending mobile phone portable power source sends to store, Jingdone district.
Fig. 2 provides relation schematic diagram between data source of the present invention.After user confirms to authorize on open data source authorization module, described website will record authorization message, authorization message is sent to service data platform by logged website, service data platform reads, after obtaining open data source mandate, open data source D1 combining account number association with this kind, and the data in this opening data source D1 are stored in service data platform, form service data source S1 corresponding with this associating account user, service data source S1 of this user is analyzed by described service data platform, extract user interest taste data, it is stored in S1 in the service data source of user；Service data source S1 also includes body collection and inference collection, body leaves conceptual knowledge concentratedly, and inference leaves inferential knowledge concentratedly, it includes general knowledge inference collection and special body dynamic rule sets, general knowledge inference concentrates the existing knowledge including representing with inference form, special body DP is concentrated and is included combining the inference knowledge that the content of Website login dynamically produces, described service data platform combines user interest preference data, concentrating extracted data at body collection and inference, the advertisement producing certain content sends the website logged in user.
When user logs in this website by another kind of associating account number, after user confirms to authorize equally on open data source authorization module, described website is by authorization message corresponding with described another kind of associating account number for record；Service data platform obtains authorization message, and read open data source D2 combining account number association with this another kind, and store it in service data platform, and open data source D2 this moment obtained is compared with previously stored open data source D1 information in service data platform, if finding, particular data is identical, such as mailbox, telephone number, No. QQ and/or ID (identity number) card No. are identical, then identical open data source combined, form the service data source that this user is corresponding.
Claims (9)
1. an advertisement push system based on the Internet, it is characterised in that including:
There is the website of associating login module, it allows user to log in this website by a kind of associating account, also including the open data source authorization module combining account relating with this kind in described website, after user confirms to authorize on open data source authorization module, described website will record authorization message；
Open data source, it is stored in the originating website logged in for this kind of associating account, combines account to there being a kind of open data source for every kind；
Service data platform, itself and logged website data communication, authorization message is sent to service data platform by logged website, described service data platform obtains and reads open data source mandate, and read the open data source combining account relating with this kind, and the data in this opening data source are stored in service data platform, form the service data source corresponding with user；
Wherein, service data platform sends, according to service data source corresponding to user and logged web site contents, the advertisement producing certain content, the website logged in user；
When user logs in this website by another kind of associating account, after user confirms to authorize equally on open data source authorization module, described website is by authorization message corresponding with described another kind of associating account for record；
Service data platform obtains authorization message, and read the open data source combining account relating with this another kind, and store it in service data platform, and the open data source this moment obtained is compared with previously stored open data source information in service data platform, if finding, particular data is identical, then identical open data source is combined, form the service data source that this user is corresponding.
2. advertisement push system based on the Internet as claimed in claim 1, it is characterised in that described particular data is mailbox, telephone number, No. QQ and/or ID (identity number) card No..
3. advertisement push system based on the Internet as claimed in claim 2, it is characterised in that described service data platform also records user and uses the information of website in service data source.
4. advertisement push system based on the Internet as claimed in claim 1, it is characterized in that, the service data source of each user is analyzed by described service data platform, extract user interest preference data, produce certain content further according to user interest preference data and logged web site contents and send advertisement.
5. advertisement push system based on the Internet as claimed in claim 4, it is characterized in that, described service data source includes body collection and inference collection, body leaves conceptual knowledge concentratedly, and inference leaves inferential knowledge concentratedly, and inference is concentrated and is included combining the inferential knowledge of logged web site contents, and described service data platform combines user interest preference data, concentrate extracted data at body collection and inference, then produce certain content transmission advertisement.
6. advertisement push system based on the Internet as claimed in claim 5, it is characterized in that, described inference collection includes general knowledge inference collection and special body dynamic rule sets, general knowledge inference concentrates the existing knowledge including representing with inference form, and special body DP is concentrated and included combining the inference knowledge that the content of Website login dynamically produces.
7. advertisement push system based on the Internet as claimed in claim 1, it is characterised in that the data in service data source are encrypted protection.
8. advertisement push system based on the Internet as claimed in claim 1, it is characterized in that, when user uses described a kind of associating account number to log in website first, service data platform is while obtaining the open data source that this associating account number is corresponding, acquisition is opened data source demarcate in service data source, hereafter when this associating account number is re-used for logging in, in service data source, the new open data source obtained can be compared with the open data source of previous demarcation, to carry out opening the renewal of data source, and result return service data source will be updated.
9. advertisement push system based on the Internet as claimed in claim 8, it is characterised in that described service data platform record user uses the frequency and the content also including accessing advertisement in the data of website, and is integrated with service data source.
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| CN103796151B (en) * | 2014-02-07 | 2017-03-29 | 中国联合网络通信集团有限公司 | The method and system that ad content is pushed |
| CN105262819B (en) * | 2015-10-29 | 2019-02-15 | 努比亚技术有限公司 | A kind of mobile terminal and its method for realizing push |
| CN106878450A (en) * | 2017-03-13 | 2017-06-20 | 南京祥运电子商务股份有限公司 | A kind of order supplying system based on smart mobile phone |
| CN107169094B (en) * | 2017-05-12 | 2020-10-13 | 北京小米移动软件有限公司 | Information aggregation method and device |
| CN110798446B (en) * | 2019-09-18 | 2021-09-17 | 平安科技（深圳）有限公司 | Mail batch authorization method and device, computer equipment and storage medium |
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| US20060212353A1 (en) * | 2005-03-16 | 2006-09-21 | Anton Roslov | Targeted advertising system and method |
| KR20120102919A (en) * | 2011-03-09 | 2012-09-19 | 삼성전자주식회사 | Method and system for providing advertisement contents based on a location |
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| CN102368788A (en) * | 2011-12-09 | 2012-03-07 | 中国电信股份有限公司 | Information pushing method and apparatus thereof |
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Denomination of invention: An Internet based Advertising Push System Effective date of registration: 20221020 Granted publication date: 20160803 Pledgee: Haidian Beijing science and technology enterprise financing Company limited by guarantee Pledgor: Beijing micro Reith information Polytron Technologies Inc. Registration number: Y2022110000272 |
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Denomination of invention: An Internet based advertising push system Effective date of registration: 20231030 Granted publication date: 20160803 Pledgee: Haidian Beijing science and technology enterprise financing Company limited by guarantee Pledgor: Beijing micro Reith information Polytron Technologies Inc. Registration number: Y2023110000452 |