CN102609857A - Electronic sales system and method - Google Patents

Electronic sales system and method Download PDF

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Publication number
CN102609857A
CN102609857A CN2011104338545A CN201110433854A CN102609857A CN 102609857 A CN102609857 A CN 102609857A CN 2011104338545 A CN2011104338545 A CN 2011104338545A CN 201110433854 A CN201110433854 A CN 201110433854A CN 102609857 A CN102609857 A CN 102609857A
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money
price
shopping
amount
door
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简永松
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Shacom com Inc
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Shacom com Inc
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Abstract

The invention provides an electronic sale system and a method, which can effectively solve the inconvenience of the existing electronic and network shopping by setting a member preferential level window and dynamically displaying the total consumption amount of members and the linked preferential content in real time. The electronic selling method is implemented by a processing device and comprises the following steps: the processing device stores a shopping discount grading window, wherein the shopping discount grading window comprises a first threshold amount and a first profit feedback grade corresponding to the first threshold amount; (B) making the processing device receive at least one shopping amount of a user and calculating a total amount of shopping accumulated by the user; (C) comparing the total amount of the shopping with the first threshold amount by the processing device; and (D) if the total amount of the shopping is smaller than the first threshold amount, enabling the processing device to calculate a first difference between the total amount of the shopping and the first threshold amount, and displaying the first difference and first profit feedback contents which can be obtained based on the first profit feedback grade.

Description

Electronic vending system and method
Technical field
The present invention relates to the Electronic Finance commercial field, especially a kind of electronic marketing method and system that is applied to shopping at network.
Background technology
Along with information network is day by day popularized; Progress with the logistics of gold stream; Shopping at network is day by day popularized in recent years, and the consumer browses on network in commodity and the businessman detailed introduction of oneself wanting for these commodity, also on network, searches evaluation and the historical price of online friend for these commodity; Cooperate perfect gold stream and logistics system such as credit card, network atm account transfer or ultra merchant's payment to get goods etc.; The consumer needn't go out, can accomplish as the general commodity consumption in entity market, and the manpower and the space cost of storage that manufacturer also reduces and entity exhibition sale.
Yet, the difficult problem that shopping at network still has several first the skys to overcome at the convenience of consuming, for example the sensitivity for the commodity entity is not so good as entity passageway; Can touch the entity passageway consumer, can smell and hear even the trial test taste, but the commodity image and the descriptive text that only can rely on manufacturer to provide on the network increase the experience for commodity; Again for example, for the price of commodity, the consumer can directly negotiate a price in the face of the quantity purchase or the quality of hotel owner's commodity on conventional via; With regard to scale economics; The consumer buys shiploads of merchandise simultaneously, can reduce the average unit cost of hotel owner for the single-piece commodity, comprises manpower or stock's expenditure etc.; Therefore the hotel owner generally also multipotency accept this agreed-upon price pattern; But when shopping at network, therefore the consumer so-called " network obstacles " can occur not directly in the face of manufacturer in bargaining process.
Not convenient property for above-mentioned several shoppings at network; Promptly be " the network friction " that is commonly called as, be the resistance that the relevant practitioner of ecommerce desires most ardently reduction always, on various ways, also makes progress to some extent always; For example, be provided seven days free appreciation phases for the experience resistance of commodity entity; Agreed-upon price resistance for commodity provides question and answer on system's face, or by manufacturer in addition with talk system and the real-time talks of consumer such as real-time logical, MSN.
Yet; With regard to the agreed-upon price resistance, under existing framework, negotiate a price with the communication pipeline in addition by manufacturer and consumer; Except temporal drop causes the impairment of consumer's purchase intention; In the accounting management of rear end, also a no small difficult problem can occur, it is different with default that it goes out the existing warp of commodity price via the commodity of individual bargaining, for the follow-up return of goods, declare dutiable goods, all influences to some extent such as supplier's payment by a share of the takings operation; Remove non-administrator's manual adjustment one by one, otherwise with the framework of existing net purchase system very difficulty overcome this difficult problem.
Summary of the invention
One of which purpose of the present invention is to solve the problem of prior art.
Another object of the present invention is to promote the agreed-upon price efficient of e-commerce transaction, reduce the network trading friction.
According to conception of the present invention; A kind of marketing method is proposed; It is realized through a treating apparatus; This method may further comprise the steps: (A) make this treating apparatus store purchase discount classification forms, these purchase discount classification forms comprise the one first door amount of money and one first corresponding profit feedback classification of this first door amount of money; (B) make this treating apparatus accept at least one shopping amount of money of a user, and calculate a shopping total value of this user's accumulative total; (C) make this treating apparatus relatively this shopping total value and this first door amount of money; And (D) if this shopping total value less than this first door amount of money; Make this treating apparatus calculate one first difference of this shopping total value and this first door amount of money, and show this first difference and based on the obtainable one first profit feedback content of this first profit feedback classification.
More preferably; Marketing method of the present invention; Wherein these purchase discount classification forms more comprise the one second door amount of money and one second corresponding profit feedback classification of this second door amount of money, and this marketing method more may further comprise the steps: (F) make this treating apparatus relatively this shopping total value and this second door amount of money; And (G) when this shopping total value during greater than this first door amount of money and less than this second door amount of money; Make this treating apparatus calculate one second difference of this shopping total value and this second door amount of money, and show this second difference, this first profit feedback content and based on the obtainable one second profit feedback content of this second profit feedback classification.
More preferably, marketing method of the present invention, wherein the form of this first profit feedback content and this second profit feedback content comprises a profit feedback ratio, a profit feedback amount of money, a favourable price and an ideal money above one of which at least of counting.
More preferably; Marketing method of the present invention; More may further comprise the steps: (H) make this treating apparatus in being directed against a particular commodity; Calculating based on an initial prices of this particular commodity based on available one first favourable price of this first profit feedback content, and based on available one second favourable price of this second profit feedback content; And (J) make this treating apparatus show this first profit feedback content and this second profit feedback content, or show this first favourable price and this second favourable price in the demonstration page or leaf of this particular commodity.
More preferably, marketing method of the present invention, the wherein more corresponding one first member's classification of this first door amount of money, the corresponding one second member's classification of this second door amount of money.
According to conception of the present invention; A kind of dynamic price interface is proposed; Be used in an electronization shopping platform; This dynamic price interface comprises: one first block, and in order to show a total price of the current free choice of goods of a user in this electronization shopping platform, wherein this total price is less than one first price door; One second block is in order to show the difference of this total price and this first price door; One the 3rd block is in order to show an initial prices of a particular commodity; And one the 4th block, in order to show when if this total price reaches this first price door, one first preferential content of this particular commodity.
More preferably, dynamic price interface of the present invention more comprises one the 5th block, when reaching one second price door as if this total price in order to demonstration, and one second preferential content of this particular commodity.
More preferably; Dynamic price interface of the present invention is one first favourable price that determined according to the first preferential discount interest rate of one first member's classification for this particular commodity of this first preferential content wherein, one second favourable price that the second preferential content is determined according to the second preferential discount interest rate of one second member's classification for this particular commodity.
According to conception of the present invention; A kind of electronic vending system is proposed; Comprise a storage device, a treating apparatus and a display interface; Wherein this storage device is in order to store purchase discount classification forms, and these purchase discount classification forms comprise the one first door amount of money and one first corresponding profit feedback classification of this first door amount of money; This treating apparatus is in order to accept at least one shopping amount of money of a user; And calculate a shopping total value of this user accumulative total; And relatively should do shopping total value and this first door amount of money; If this shopping total value is during less than this first door amount of money, and one first difference and the calculating of calculating this shopping total value and this first door amount of money are based on the obtainable one first profit feedback content of this user of this first profit feedback classification; This display interface is in order to show this first difference and this first profit feedback content.
More preferably, these purchase discount classification forms more comprise one first member's classification that this first door amount of money is corresponding, and the one second door amount of money and the pairing one second profit feedback classification of this second door amount of money and one second member's classification.This treating apparatus is in order to relatively should do shopping total value and this second door amount of money; When this shopping total value during greater than this first door amount of money and less than this second door amount of money; And calculate one second difference of this shopping total value and this second door amount of money, and calculate the user based on the obtainable one second profit feedback content of this second profit feedback classification; This display interface then shows this second difference, this first profit feedback content and this second profit feedback content.
More preferably, the present invention can implement by a kind of computer fetch medium that has loaded a program, when a treating apparatus is carried out this program, can carry out aforesaid step.
More preferably, the present invention can implement by a kind of computer program that stores a program, after a treating apparatus loads and carries out this program, can carry out as realizing the described step of marketing method through a treating apparatus.
Through the following example and description of drawings, understanding the present invention that can be more deep.
Description of drawings
One embodiment process flow diagram of Fig. 1 electronic marketing method of the present invention;
One embodiment synoptic diagram of Fig. 2 electronic marketing system of the present invention;
Another embodiment synoptic diagram of Fig. 3 electronic marketing system of the present invention.
Symbol description
2,3 electronic vending systems, 21,31 storage devices
22,32 processors, 23,33 display interfaces
232,332 dynamic price interfaces, 2321,3321 current purchase total price blocks
The preferential grade of 2322,3322 present members district
2323,3323 the preferential rank difference of rank member frontal region pieces
2324,3324 the preferential grade content of rank member blocks
231,331 content of good blocks
233,333 commodity initial prices blocks
234,334 present preferential class price blocks
235,335 preferential class price blocks in rank
Embodiment
Below will explain content of the present invention through embodiment, embodiments of the invention are not must can implement like the described any particular environment of embodiment, application or particular form in order to restriction the present invention.Therefore, be merely explaination the object of the invention about the explanation of embodiment, but not in order to restriction the present invention.Must the expositor, in following examples and the accompanying drawing, omit and do not illustrate, and the size relationship of each inter-module is merely and asks easy understanding in graphic with the non-directly related assembly of the present invention, non-in order to the restriction actual ratio.
Please refer to Fig. 1, it is for an embodiment process flow diagram of ecommerce marketing method of the present invention.At first; In system, set up and store profit feedback classification forms (step 101), in these forms, comprise several member's classifications, the door amount of money and profit feedback classification that each member's classification is corresponding different; The door amount of money (the first door amount of money) of for example setting A level member is 3000 yuan; B level member's the door amount of money (the second door amount of money) is 10000 yuan, and different member's classifications have different preferential contents, and this preferential content can be a profit feedback; Price rebate ratio, discount amount, favourable price or bonus ideal money of counting and so on etc. for example; In this example, default A level member's preferential content is made a call to 9 foldings for paying the bill for the shopping total price, and B level member's preferential content is made a call to 8 for paying the bill for the shopping total price and rolled over.
Thereafter; System accepts the shopping amount of money (step 103) of a user for commodity, and calculates user's accumulative total shopping total value (step 105) extremely so far, and relatively should do shopping total value and this first door amount of money and this second door amount of money (step 107); If it is 2500 yuan that this user adds the shopping total value that adds up behind these commodity; Do not reach this A level member's first 3000 yuan of the door amount of money (step 131), the do shopping difference of total value and this first door amount of money of the present user of system-computed this moment accumulative total is 500 yuan (step 133), and in a display interface, informs this difference of user and reach the content (step 135) of this grade member profit feedback; With this example; Promptly be to inform that the user buys 500 yuan commodity again, it can enjoy A level member's preferential content, promptly only need to check out with 90% the amount of money of shopping total price.
If adding the shopping total value that adds up behind these commodity, this user reached 8000 yuan; 3000 yuan of the first door amount of money that surpassed A level member; And not reaching B level member's second 10000 yuan of the door amount of money (step 151), the do shopping difference of total value and this second door amount of money of the present user's accumulative total of system-computed this moment is 2000 yuan (step 133), and in a display interface, informs this difference of user and the content (step 155) that reaches an inferior grade member profit feedback; With this example; Promptly be to inform that the user buys 2000 yuan commodity again, it can enjoy B level member's preferential content, promptly only need to check out with 80% the amount of money of shopping total price.
Thereafter, the user can decide whether continue shopping (step 171) in its sole discretion, if, then be back to step 103, continue totalling user's shopping total value, and judge whether to reach the members' at different levels door amount of money, with the preferential content of member that is suitable for.If not, then according to this person with the present preferential grade of person check out (step 173).
More preferably, in another embodiment, can be to the particular commodity in the cybermall; Its preferential content can be calculated with the present member's grade of this user immediately according to its initial price by system, is example with one 3000 yuan carry-on dish for example, and total value reaches 8000 yuan and is A level member if user's accumulative total is done shopping; Buy at present 2700 yuan of purchases of preferential discounted price that this carry-on dish can 9 foldings, but if after buying this carry-on dish, the total value of then totally doing shopping reaches 10700 yuan; And can reach 10000 yuan of doors of the second door amount of money of B level member; So purchase the preferential discount of 8 foldings that this carry-on dish can be enjoyed B level member if the user adds again, this moment, the real price of this carry-on dish promptly was automatically updated into 2400 yuan, this moment, system can be in show this price and preferential content in real time through a display interface; For example show 3000 yuan of carry-on dish list prices; Whether at present preferential price is 2700 yuan, adds and purchases 2400 yuan of preferential prices etc., buy and decided in its sole discretion by the user.
More preferably; In another embodiment; Hold example, also can show that the consumer has obtained 8000* (1-0.9)=800 yuan discount at present, and add again and purchase this carry-on dish (8000+3000) * (1-0.8)=2200 yuan discount; Equal this consumer as long as this carry-on dish of over-bought promptly equals to earn 2200-800=1400 unit more, equal this consumer as long as pay 1600 yuan again and can obtain this carry-on dish.
Please refer to Fig. 2, it is for an embodiment synoptic diagram of electronic vending system of the present invention.In Fig. 2, an electronic vending system 2 comprises a storage device 21, a processor 22 and a display interface 23, and wherein this storage device 21 stores purchase discount classification forms; These purchase discount classification forms comprise the one first door amount of money and corresponding one first member's classification and the one first profit feedback classification of this first door amount of money, and the one second door amount of money and the pairing one second profit feedback classification of this second door amount of money and one second member's classification, for example set first member and are classified as A level member; The first door amount of money is 3000 yuan; The first profit feedback classification contents is its shopping total price 9 foldings, and second member is classified as B level member, and the second door amount of money is 10000 yuan; The second profit feedback classification contents is its shopping total price 8 foldings; More preferably, can add more member's classifications, for example set the 3rd member and be classified as C level member like upper type; The 3rd door amount of money is 200,000 yuan; The 3rd profit feedback classification contents is its shopping total price 7 foldings, and according to above-mentioned setting, these purchase discount classification forms can be represented a following embodiment:
The shopping door amount of money Profit feedback content
A level member 3,000 yuan Shopping total price 9 foldings
B level member 10,000 yuan Shopping total price 8 foldings
C level member 200,000 yuan Shopping total price 7 foldings
22 of this treating apparatus are accepted users, for example a net purchase member at least one individual event shopping and the individual event amount of money, and calculate this user to the present shopping total value that add up, and relatively should shopping total value and this door amount of money of doing shopping.
When this shopping total value during less than the first door amount of money, this treating apparatus 22 calculates one first difference of this shopping total value and this first door amount of money and calculates and shows this first difference (2323) and this first profit feedback content (2324,235) based on the obtainable one first profit feedback content of this user of this first profit feedback classification and in this display interface 23.
When this shopping total value during greater than this first door amount of money and less than this second door amount of money; This treating apparatus 22 calculates one second difference of this shopping total value and this second door amount of money; And calculate the user, and in this display interface 23, show this second difference (2323), this first profit feedback content (2322,234) and this second profit feedback content (2324,235) based on the obtainable one second profit feedback content of this second profit feedback classification.
Represent with an embodiment, when user's first total value of purchases is 8000 yuan (2321), this second difference; Promptly the door amount of money from B level member still differs from 2000 yuan (2323) for 10000 yuan; When proostracum has reached A level member's preferential grade (2322), its preferential content is made a call to 9 foldings for the shopping total price, if first in the future again shopping surpass 10000 yuan in B level member door; Then will enjoy B level member's better preferential discount, promptly total price is made a call to 8 foldings (2324).
In the better embodiment; This display interface 23 can be a dynamic price interface 232; A floating frame interface for example; Comprising a block 2321 that shows the current purchase total price of user, and show the block 2322 of the present preferential grade of user, the block 2323 of the preferential door difference of current purchase total price of demonstration user and inferior rank, show the block 2324 of time preferential content of the preferential door in rank.
More preferably; This display interface 23 can comprise a commodity page or leaf; Comprising content of good block 231, commodity initial prices block 233, the preferential class price block 235 of present preferential class price block 234 and inferior rank; Wherein present preferential class price block 23 shows the favourable price that these commodity are determined according to the first preferential discount interest rate of first member's classification, and 235 of the preferential class price blocks in inferior rank show the favourable price that these commodity are determined according to the second preferential discount interest rate of second member's classification.Carry-on dish commodity with 3000 yuan of prices are example; Content of good block 231 is introduced literal or image etc. in order to display of commodity, and commodity initial prices block 233 promptly shows 3000 yuan of this carry-on dish prices, and the preferential grade of first is A level member at present; Preferential content is 9 at a discount; So present preferential class price block 234 shows that promptly 9 foldings of this carry-on dish price are 2700 yuan, if the total value of purchases reaches next 10,000 yuan in preferential door of doing shopping; Can enjoy 8 of the preferential content of B level member and convert into money, so 235 of time preferential class price blocks in rank show that 8 foldings of this carry-on dish price are 2400 yuan.
Please refer to Fig. 3, it is for another embodiment synoptic diagram of electronic vending system of the present invention.In Fig. 3; One electronic vending system 3 comprises a storage device 31, a processor 32 and a display interface 33; Wherein this storage device 31 stores purchase discount classification forms, and these purchase discount classification forms comprise the one first door amount of money and corresponding one first member's classification and the one first profit feedback classification of this first door amount of money, and the one second door amount of money and the pairing one second profit feedback classification of this second door amount of money and one second member's classification; For example set first member and be classified as A level member; The first door amount of money is 5000 yuan, and the first profit feedback classification contents is that 30%, the second member of feedback commodity gross profit is classified as B level member; The second door amount of money is 10000 yuan, and the second profit feedback classification contents is 50% of a feedback commodity gross profit.P commodity with 3000 yuan of list prices are example; If its profit (gross profit) is 1000 yuan after its deduction purchasing cost and the barrel bolt expense; Then be feedback 1000*0.3=300 unit according to the first profit feedback classification contents, then these P commodity are bought its favourable price by A level member status and are 3000-300=2700 unit; Be feedback 1000*0.5=500 unit according to the second profit feedback classification contents, then these P commodity are bought its favourable price with B level member status and are 3000-500=2500 unit; More preferably; Also can add more member's classifications like the precedent mode; For example set the 3rd member and be classified as C level member, the 3rd door amount of money is 100,000 yuan, and the 3rd profit feedback classification contents is 60% of a feedback commodity gross profit; According to above-mentioned setting, these purchase discount classification forms can be represented a following embodiment:
Member's classification The shopping door amount of money Profit feedback content
A level member 5,000 yuan 30% of feedback commodity gross profit
B level member 10,000 yuan 50% of feedback commodity gross profit
C level member 200,000 yuan 60% of feedback commodity gross profit
32 of this treating apparatus are accepted users, for example a net purchase member at least one individual event shopping and the individual event amount of money, and calculate this user to the present shopping total value that add up, more relatively should shopping total value and this door amount of money of doing shopping.
When this shopping total value during less than the first door amount of money; This treating apparatus 32 calculates one first difference of this shopping total value and this first door amount of money, and calculating shows this first difference (3323) and this first profit feedback content (3324,335) based on the obtainable one first profit feedback content of this user of this first profit feedback classification and in this display interface 33.
When this shopping total value during greater than this first door amount of money and less than this second door amount of money; This treating apparatus 32 calculates one second difference of this shopping total value and this second door amount of money; And calculate the user, and in this display interface 33, show this second difference (3323), this first profit feedback content (3322,334) and this second profit feedback content (3324,335) based on the obtainable one second profit feedback content of this second profit feedback classification.
Represent with an embodiment, when user's third total value of purchases is 9000 yuan (3321), surpassed A level member's 5000 yuan of the first door amount of money; The second door amount of money from B level member still differs from 1000 yuan (3323) for 10000 yuan; This is second difference, and current user third has reached A level member's preferential grade (3322), and its preferential content is 30% of a feedback commodity gross profit; If doing shopping in the future again, user third surpasses 10000 yuan in B level member door; Then will enjoy B level member's better preferential content, promptly 50% (3324) of feedback commodity gross profit, wherein; This display interface 33 can be a dynamic price interface 332; For example a floating frame interface comprises a block 3321 that shows the current purchase total price of user, and shows the block 3322 of the present preferential grade of user, the block 3324 that shows the preferential door content in inferior rank and the current purchase total price of demonstration user and time block 3323 of the preferential door difference in rank.
Represent with an embodiment again; If third buys 9000 yuan of total prices (3321) at present; Shopping cart includes the commodity Q1 and 2000 yuan the commodity Q2 of a price of 7000 yuan of prices, and the storefront gross profit of supposing commodity Q1 is 2000 yuan, and the storefront gross profit of commodity Q2 is 400 yuan; Be that the A level is preferential then with the third present preferential grade; Feedback commodity gross profit 30%, so present third can obtain the profit feedback of 2000*30%+400*30%=720 unit, this promptly is based on A level member status available profit feedback content (3322); And processor 32 calculates certain and third 10000 yuan away from B level member door shopping total value still differs from 1000 yuan be; And be shown in the block 3323; If third adds and purchases commodity and reach 10000 yuan of the preferential door in time rank, can enjoy B level member's profit feedback content, example is 50% of feedback commodity gross profit; If then can obtain the profit feedback of 2000*50%+400*50%=1200 unit according to present third commodity purchased, this promptly is based on B level member status available profit feedback content (3322).
More preferably; This display interface 33 comprises a commodity page or leaf; Comprising content of good block 331, commodity initial prices block 333, the preferential class price block 335 of present preferential class price block 334 and inferior rank; Wherein present preferential class price block 33 shows the favourable price that these commodity are determined according to the first preferential discount interest rate of first member's classification, and 335 of the preferential class price blocks in inferior rank show the favourable price that these commodity are determined according to the second preferential discount interest rate of second member's classification.To fix a price 3000 yuan; The P commodity that the storefront gross profit is 1000 yuan are example; Content of good block 331 is introduced literal or image etc. in order to display of commodity, and commodity initial prices block 333 promptly shows 3000 yuan of P merchandise valuations, and the preferential grade of first is A level member at present; Preferential content is a feedback P commodity gross profit 30%; So present preferential class price block 334 shows that promptly the P merchandise valuation deducts commodity gross profit 30% and is 3000-(1000*30%)=2700 yuan, because processor 32 judges that P merchandise valuations 3000 have surpassed third and do not reached 1000 yuan of the preferential difference of B level (3323), so third if purchase P commodity can be enjoyed B level member's profit feedback content; Example is 50% of feedback commodity gross profit, deducts commodity gross profit 50% for 3000-(1000*50%)=2500 yuan so time preferential class price block 335 in rank promptly shows the P merchandise valuation.In other words, user third is if buy the P commodity, except that 9000 yuan of its original purchase total prices can obtain more profit feedback 1200-720=480 unit; These P commodity are 2700-2500=200 unit more cheaply, so altogether can be cheap again 680 yuan, therefore; The consumer can obtain more to buy the cheap pricing information of healing immediately in this display interface; And then reinforcement user's desire to purchase, effectively save the agreed-upon price time and the cost of both parties, and the matchmaker who quickens to conclude the business closes.
Combine it, the present invention is with purchase total price this user of decision preferential grade and preferential content instantly of user, and in a display interface this preferential content of real time reaction; Reach particular commodity dynamic price based on this preferential content; In other words, this moment, commodity price can be decided in its sole discretion by the consumer, and the agreed-upon price program of consumer and manufacturer can directly be accomplished through this display interface; Do not need again via other like the chatroom; Mode in real time logical or question and answer is negotiated a price, and reduces the network trading friction, and manufacturer's design fits shipping Qty. and meet agreed-upon price class interval of cost in advance when peddling commodity; And the consumer also can learn the price that cooperates its total value of purchases and change in real time pellucidly when buying commodity; Quicken the carrying out of transaction and the desire to purchase that further stimulates consumer by this, thereby create the efficient and trade mode of doulbe-sides' victory, the usability of dark tool industry.
More preferably; Because the bargaining process and the result of consumer and manufacturer; Comprise that price movement, the terminal price of commodity and the total price of checking out all can be in real time and clearly be recorded in the database of system, so in significantly promoted the transaction transparency and the property looked into, can effectively reduce the consumption dispute; The electronic data that is write down simultaneously can directly be used in the sales field in the future with supplier's payment by a share of the takings or declare dutiable goods; Significantly simplifying the flow process of manufacturer's accounting operation and goods return and replacement valuation, reduce manpower and the time cost handled, is the efficient activity invention of a dark tool actual effect in fact.
More preferably, the present invention is with shopping total value decision consumer's preferential grade, so the preferential of consumer is not limited to single commodity, or the use of single shop, for the catenet store of Shopping Arcade type, its operation can be feasible more flexibly.
More preferably; The present invention not only can be applicable to the shopping center and the system of networking; Also capable of using in traditional entity passageway; Only need to sell and checkout system according to embodiment of the invention institute illustration construction electronization, the consumer is the same can to enjoy transparent, the real-time and shopping program of negotiating a price rapidly in the entity StoreFront.
More preferably; The present invention can a program software mode implement; When a treating apparatus loads and carries out this program, can carry out step of the present invention, this program can be recorded in the computer program of a computer fetch medium or other pattern (for example network download).
Combine it, through the present invention, the cost that manufacturer saves via scale economics can be directly informed the consumer by system interface is clear; And decide in its sole discretion by the consumer and whether to buy, also can say, decide the price of commodity purchasing in its sole discretion by the consumer; Not only simplify the lengthy process of negotiating a price in traditional entity sales field effectively through design of the present invention and flow process; The desire to purchase that stimulates consumer that the price fixing of transparence is also real-time, the carrying out that quickens transaction, consumer and manufacturer needn't negotiate a price via other approach more voluntarily simultaneously; The price movement of commodity, terminal price all can be in real time with the checkout total price and clearly are recorded in the system; Not only be convenient to the network sales field in the future with supplier's payment by a share of the takings or declare dutiable goods, also effectively reduce the consumption dispute, thereby promote the usefulness of integral net purchasing system.
The above embodiments enforcement aspect of the present invention that only is used for giving an example, and explain technical characterictic of the present invention, be not to be used for limiting protection category of the present invention.Any be familiar with this operator can unlabored change or the arrangement of the isotropism scope that all belongs to the present invention and advocated, rights protection scope of the present invention should be as the criterion with the content that claim was defined.

Claims (12)

1. marketing method, it is realized through a treating apparatus, it is characterized in that this method comprises:
(A) make this treating apparatus store purchase discount classification forms, these purchase discount classification forms comprise the one first door amount of money and one first corresponding profit feedback classification of this first door amount of money;
(B) make this treating apparatus accept at least one shopping amount of money of a user, and calculate a shopping total value of this user's accumulative total;
(C) make this treating apparatus relatively this shopping total value and this first door amount of money; And
(D), and show this first difference and based on the obtainable one first profit feedback content of this first profit feedback classification if this shopping total value less than this first door amount of money, makes this treating apparatus calculate one first difference of this shopping total value and this first door amount of money.
2. marketing method as claimed in claim 1 is characterized in that, these purchase discount classification forms more comprise the one second door amount of money and one second corresponding profit feedback classification of this second door amount of money, and this marketing method more comprises:
(F) make this treating apparatus relatively this shopping total value and this second door amount of money; And
(G) when this shopping total value during greater than this first door amount of money and less than this second door amount of money; Make this treating apparatus calculate one second difference of this shopping total value and this second door amount of money, and show this second difference, this first profit feedback content and based on the obtainable one second profit feedback content of this second profit feedback classification.
3. marketing method as claimed in claim 2 is characterized in that, the form of this first profit feedback content and this second profit feedback content comprises a profit feedback ratio, a profit feedback amount of money, a favourable price and an ideal money above one of which at least of counting.
4. marketing method as claimed in claim 2 more may further comprise the steps:
(H) make this treating apparatus in to a particular commodity, calculate a initial prices based on this particular commodity based on available one first favourable price of this first profit feedback content, and based on available one second favourable price of this second profit feedback content; And
(J) make this treating apparatus show this first profit feedback content and this second profit feedback content, or show this first favourable price and this second favourable price in the demonstration page or leaf of this particular commodity.
5. marketing method as claimed in claim 2 is characterized in that, the more corresponding one first member's classification of this first door amount of money, the corresponding one second member's classification of this second door amount of money.
6. a dynamic price interface is used in an electronization shopping platform, it is characterized in that this dynamic price interface comprises:
One first block, in order to show a total price of the current free choice of goods of a user in this electronization shopping platform, wherein this total price is less than one first price door;
One second block is in order to show the difference of this total price and this first price door;
One the 3rd block is in order to show an initial prices of a particular commodity; And
One the 4th block, when reaching this first price door as if this total price in order to demonstration, one first preferential content of this particular commodity.
7. dynamic price interface as claimed in claim 6 is characterized in that, more comprises:
One the 5th block, when reaching one second price door as if this total price in order to demonstration, one second preferential content of this particular commodity.
8. dynamic price interface as claimed in claim 7; It is characterized in that; One first favourable price that this first preferential content is determined according to the first preferential discount interest rate of one first member's classification for this particular commodity, one second favourable price that the second preferential content is determined according to the second preferential discount interest rate of one second member's classification for this particular commodity.
9. an electronic vending system is characterized in that, comprising:
One storage device, in order to store purchase discount classification forms, these purchase discount classification forms comprise the one first door amount of money and one first corresponding profit feedback classification of this first door amount of money;
One treating apparatus; In order to accept at least one shopping amount of money of a user; And calculate a shopping total value of this user accumulative total; And relatively should shopping total value and this first door amount of money, if this shopping total value is during less than this first door amount of money, and one first difference and the calculating of calculating this shopping total value and this first door amount of money are based on the obtainable one first profit feedback content of this user of this first profit feedback classification; And
One display interface is in order to show this first difference and this first profit feedback content.
10. electronic vending system as claimed in claim 9 is characterized in that:
These purchase discount classification forms more comprise one first member's classification that this first door amount of money is corresponding, and the one second door amount of money and the pairing one second profit feedback classification of this second door amount of money and one second member's classification.
This treating apparatus is more in order to relatively should do shopping total value and this second door amount of money; When this shopping total value during greater than this first door amount of money and less than this second door amount of money; And calculate one second difference of this shopping total value and this second door amount of money, and calculate the user based on the obtainable one second profit feedback content of this second profit feedback classification; And
This display interface is more in order to show this second difference, this first profit feedback content and this second profit feedback content.
11. a computer fetch medium that has loaded a program when a treating apparatus is carried out this program, can be carried out step as claimed in claim 1.
12. a computer program that stores a program after a treating apparatus loads and carries out this program, can be carried out step as claimed in claim 1.
CN2011104338545A 2010-12-16 2011-12-16 Electronic sales system and method Pending CN102609857A (en)

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