CN102571831A - Network advertising method based on domain name position - Google Patents
Network advertising method based on domain name position Download PDFInfo
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- CN102571831A CN102571831A CN2010105858114A CN201010585811A CN102571831A CN 102571831 A CN102571831 A CN 102571831A CN 2010105858114 A CN2010105858114 A CN 2010105858114A CN 201010585811 A CN201010585811 A CN 201010585811A CN 102571831 A CN102571831 A CN 102571831A
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Abstract
The embodiment of the invention provides a network advertising method based on a domain name position. The method comprises the steps of operating a client terminal to access a domain name by a user; explaining the domain name and initiating related communication; sending multi-media advertisement to the user; accessing an advertising agency home page by the user; closing or hiding the client terminal; and finishing the advertising. By adopting the embodiment of the invention, a user can operate the client terminal to start the control and coordination of a control server and a database server by operating the domain name to build a communication connection with a World-Wide-Web server and to interact with the World-Wide-Web server. Therefore, pre-prepared video, voice, word, picture advertisement combined with multimedia can be played to a user during the waiting time before the user accesses a website when the user operates a domain name to access a website.
Description
Technical field
The present invention relates to a kind of media method, refer to a kind of network advertisement method that can provide multilingual multimedias such as video language and characters picture to combine for the user based on domain-name position especially.
Background technology
At present; The Internet and application of information technology have been deep into the every aspect of corporate behavior and personal lifestyle; Many enterprises have set up enterprise application system and the website of oneself based on the Internet, be used to improve internal control, reduce cost, raise the efficiency, thereby promote Enterprises'Competitiveness; The individual also possibly enjoy all benefits that the Internet and information technology are brought to the full, such as widening the vision, shorten space-time distance etc.More information network and classification life website more hew out the mass advertising space of a whole page increases the performance of enterprises.Especially in recent years the development of broadband technology and popularization and application, feasible multimedia application based on the Internet and domain name explanation becomes possibility.
The Internet needs the user to get into could to accomplish with literal, picture, form and animation behind the website to be master's enterprises propagandist, product introduction or to exchange when being visited.Along with Internet user's continuous increase, the web advertisement will be the effective ways of corporate advertising, but it fails in the user clicks the stand-by period before entering website when visit, to accomplish ad playing.
Summary of the invention
Based on the deficiency of prior art, main purpose of the present invention is to provide a kind of multi-language multi-media advertising application process that personalized advertisement service, domain name access can be provided.
In order to achieve the above object, the invention provides a kind of network advertisement method, comprising based on domain-name position:
User's operated client is carried out domain name access; Initiate related communication; Send multimedia advertising to the user; The user gets into advertiser main page, and client is closed or hidden, and advertisement finishes.
Further; Multimedia advertisement method also comprise: the user can handle the control and the coordination of client terminal start-up Control Server, database server through the operation domain name; And establish a communications link with interactive with Web server, realize the broadcast of multimedia advertising.
Further, said user's operated client is carried out domain name access, comprising: said client can be assembly client computer or separate customer machine; Said separate customer machine; But independent operating is used for communication signaling control and management, Data Transmission Controlling, data safety management, language data process, video data processing, lteral data processing, file transfer, language and characters and video message management, renewal support automatically, IVR support and hardware device support; Said assembly client computer, consistent with the effect of said separate customer machine, need in browser, move; Domain name can be other code of Chinese domain name or digital domain or appointment.
Said assembly client computer combines with the domain name interpreter; Be that said assembly client computer is embedded in the IE browser and the RESOLVER explanation function through said assembly client computer; Usually call this client through operation or click IE address field domain name unit, to realize the affiliated partner interactive communication.
Further; The related communication of said initiation comprises: the Internet user makes a call through the Internet; Realize the association communication of the Internet-the Internet; The telephone subscriber realizes the association communication of phone-the Internet through phone PSTN network-originated call, and wherein: the related approach that the Internet user initiates operation through the Internet multiple domain name can be said separate customer machine; Or the said assembly client computer of embedding browser address bar, pass through the conversion that voice gateways realize signaling between the Internet and the said phone PSTN network.
Further; Saidly send multimedia advertising to the user and comprise: when the user operates the domain name access site; Stand-by period before the entering website capable of using, the form of said advertisement can be voice, one or more among video, literal, file, animation, the IVR to user's playing advertisements.
Further, said user's operating assembly client computer comprises: start the initialization of IE browser; The user is in browser address bar input target domain name; The said assembly client computer of user's direct control is clicked the domain name sign commonly used that is collected in said assembly client computer and is initiated related communication; To the advertisement of commercial audience play multimedia; Get into system applies merchant homepage, said assembly client computer is closed or is hidden, and advertisement finishes.
Further, the said detailed process that establishes a communications link is: user input fields name or call said assembly client computer through clicking plug-in unit element mode; Said assembly client computer and said Control Server exchange of signaling; Connect said call center phone through said voice gateways, perhaps the said separate customer machine through said Control Server and said call center establishes a communications link; Voice, video equipment initialization; Accomplish the foundation of communication channel.
Embodiment of the present invention embodiment has following beneficial effect:
1, the assembly client computer of system combines with the domain name interpreter; Be that the assembly client computer is embedded into the IE browser; The assembly client computer possesses the RESOLVER explanation function; Through operation or click IE address field domain name unit and usually call this client, realize the affiliated partner interactive communication, reach to the visitor or be the purpose of commercial audience playing advertisements.
2, do not take the user capture time, in the wait before getting into the website with 5-15 time second playing advertisements, get into the page fully after advertisement finish voluntarily; The user is not sick of; Ad content is sent to client by the VOIP technology, not tackled by other black software of local operation system, and advertisement arrival rate is high.
3, intelligent multilingual multimedia advertising, the advertisement of hommization intelligent multimedia are as can be with live the in vain warm voice of dialect of Guangzhou, simplified form of Chinese Character visual media.
4, can support advertiser and audient user to accomplish the communication of the pre-sales support of product, mid-sales communication and after-sale service immediately.
Description of drawings
Fig. 1 is the flow chart of a kind of network advertisement method based on domain-name position of the present invention.
Fig. 2 grasps the assembly client computer for the present invention is a kind of based on user in the network advertisement method of domain-name position and carries out the domain name access flow chart of steps.
The flow chart of steps of Fig. 3 for establishing a communications link in a kind of network advertisement method of the present invention based on domain-name position.
Embodiment
For making the present invention be more prone to understand, will combine accompanying drawing further to set forth the specific embodiment of a kind of network advertisement method based on domain-name position of the present invention below.
As shown in Figure 1, a kind of network advertisement method based on domain-name position comprises:
Step 100: user's operated client is carried out domain name, and this is asked.
Step 101: related communication is explained and initiated to domain name;
Step 102: send multimedia advertising to the user;
Step 103: the user gets into advertiser main page, and client is closed or hidden, and advertisement finishes.
Need to prove; The present invention combines multiple technologies such as Internet technology, VOIP technology, domain name interpretation technique, voice CODEC, video CODEC, TCP/IP, database technology and software engineering; Make when the user capture website, multi-language multi-media advertising services such as voice, video, image, literal, file, IVR can be provided for the user.
The user can handle the control and the coordination of client terminal start-up Control Server, database server through the operation domain name, and establishes a communications link with interactive with Web server, realizes the broadcast of multimedia advertising.When default was the advertisement state, when the user operated the domain name access site, system can utilize and get into the preceding stand-by period playing advertisements of website.
The realization of client comprises separate customer machine and assembly client computer dual mode; Dual mode is basically identical on function realizes; Different is that the separate customer machine is the global function client computer; The assembly client computer can not independent operating, but can be integrated in the middle of other container, as the part of other client computer.
Particularly, said user's operated client is carried out domain name access, comprising:
1) domain name mapping: the assembly client embeds browser; When the user operates domain name (Chinese, English, the code of numeral or appointment); Submit analysis request through decomposer to name server, server is retrieved the checking rear line and is sent the URL of domain name appointment in the domain name record material;
2) IP identification and languages identification: when the user operates domain name; The startup of assembly client associations is also obtained IP address; Retrieval user operating system language kernel; Home server COOKIES keyword message, be sent to IP address base checking after, in the dynamic language storehouse, search the languages of suitable this user's country origin, area or operating system acquiescence and return;
Can the Cookie in the operating system of user or in the temporary folder once be sent up when 3) the assembly client computer is sent to the request of name server; Server program is recorded into this part information in the classified material; And, in classified material, select user's information commonly used to follow resolving information and return through user capture URL historical information stock and keyword memory.
Domain name is explained and is initiated related communication, comprising:
The Internet user gets in touch through browser start assembly client computer and domain name mapping translating server, becomes commercial audient when obtaining languages location, domain name mapping position.In this process, the user can select initiatively to get in touch separate customer machine (advertiser), and type of attachment has two kinds:
1) through Control Server and separate customer machine establish a communications link (dotted portion);
2) through Control Server, VOIP voice gateways and pstn telephone establish a communications link (solid line part).
Saidly send multimedia advertising, specifically comprise to the user:
1) the assembly client computer combines with Web server.
The Internet user utilizes browser client to get into enterprise's Web server; In a browser; The telephone contact center of assembly client computer and this enterprise is set up incidence relation; And through the script voice driven, the Internet user can operated client: 1) through Control Server and telephone contact center separate customer machine establish a communications link (dotted portion); 2) through Control Server, VOIP voice gateways and telephone contact center pstn telephone establish a communications link (solid line part).
2) language data process.
Comprise captured in real time, coding and decoding (CODEC), transmission, the playback of voice.Video data is handled captured in real time, coding and decoding (CODEC), transmission, the broadcast that comprises video.Wherein, the coding of voice and video is followed the H.323 voice and video coding and decoding algorithm of protocol definition.Word message is finished dealing with and is carried out the Word message transmission immediately; File transfer is used for the transfer files data, and word message is handled and file transfer all adopts the mode of ciphertext to transmit.Automatically upgrade the auto-update of supporting to accomplish client software; The interactively voice of IVR support completion, video, picture and text response, the end that communication connects from dynamic response, perhaps show voice, video, graph-text content to other end broadcast according to the operation of the other end.The hardware device support comprises the communication service of computer-computer (PC TO PC), computer-phone (PC TO Phone), supports dissimilar audio and video apparatus.
The user sends multimedia advertising to the user, selects to get into advertiser main page like the user, and then said client is closed or hidden, and ad playing finishes automatically.
In addition, need to prove that said separate customer machine can use separately.Said separate customer end has two kinds of application forms: the personal user terminal is contact personal user and other user's communications instruments; The enterprise customer terminal; As enterprise customer and other user's communications instruments; Enterprise customer's terminal can constitute the telephone contact center of enterprise, the user can be directly through assembly client computer and the separate customer machine on the enterprise web site in the browser of being combined in and the personnel of the telephone contact center of enterprise set up and get in touch.
In addition, the separate customer machine also has advertising message compiling input function in enterprise application, and can database server be informed in the address or the path of deposit position.
Fig. 2 grasps the assembly client computer for the present invention is a kind of based on user in the network advertisement method of domain-name position and carries out the domain name access flow chart of steps, comprising:
Step 200: start the initialization of IE browser;
Step 201: the user is in browser address bar input target domain name;
Step 202: the said assembly client computer of user's direct control, click the domain name sign commonly used that is collected in said assembly client computer;
Step 203: related communication is explained and initiated to domain name;
Step 204: to the advertisement of user's play multimedia;
Step 205: get into advertiser main page, said assembly client computer is closed or is hidden, and advertisement finishes.
The flow chart of steps of Fig. 3 for establishing a communications link in a kind of network advertisement method based on domain-name position of the present invention comprises:
Step 300: user input fields name or call said assembly client computer through clicking plug-in unit element mode;
Step 301: said assembly client computer and said Control Server exchange of signaling;
Step 302: connect said call center phone through said voice gateways, perhaps the said separate customer machine through said Control Server and said call center establishes a communications link;
Step 303: voice, video equipment initialization;
Step 304: accomplish the foundation of communication channel.
The above disclosed preferred embodiment that is merely domain-name position multi-language multi-media advertising system and method for the present invention; Certainly can not limit the present invention's interest field with this; Therefore the equivalent variations of doing according to claim of the present invention still belongs to the scope that the present invention is contained.
Claims (8)
1. the network advertisement method based on domain-name position is characterized in that, comprising:
User's operated client is carried out domain name access;
Related communication is explained and initiated to domain name;
Send multimedia advertising to the user;
The user gets into advertiser main page, and client is closed or hidden, and advertisement finishes.
2. network advertisement method according to claim 1 is characterized in that:
The user can handle the control and the coordination of client terminal start-up Control Server, database server through the operation domain name, and establishes a communications link with interactive with Web server, realizes the broadcast of multimedia advertising.
3. network advertisement method according to claim 1 and 2 is characterized in that, said user's operated client machine carries out domain name access, comprising:
Said client can be assembly client computer or separate customer machine;
Said separate customer machine; But independent operating is used for communication signaling control and management, Data Transmission Controlling, data safety management, language data process, video data processing, lteral data processing, file transfer, language and characters and video message management, renewal support automatically, IVR support and hardware device support;
Said assembly client computer, consistent with the effect of said separate customer machine, need in browser, move;
Domain name can be other code of Chinese domain name or digital domain or appointment.
4. network advertisement method according to claim 3 is characterized in that:
Said assembly client computer combines with the domain name interpreter; Be that said assembly client computer is embedded in the IE browser and the RESOLVER explanation function through said assembly client computer; Usually call this client through operation or click IE address field domain name unit, to realize the affiliated partner interactive communication.
5. network advertisement method according to claim 4 is characterized in that, the related communication of said initiation comprises:
The Internet user makes a call through the Internet, realizes the association communication of the Internet-the Internet, and the telephone subscriber realizes the association communication of phone-the Internet through phone PSTN network-originated call, wherein:
The related approach that the Internet user initiates operation through internet domain name can be said separate customer machine, or embeds the said assembly client computer of browser address bar, passes through the conversion that voice gateways realize signaling between the Internet and the said phone PSTN network.
6. network advertisement method according to claim 1 and 2 is characterized in that, saidly sends multimedia advertising to the user and comprises:
When the user operated the domain name access site, the stand-by period before the entering website capable of using, the form of said advertisement can be voice, one or more among video, literal, file, animation, the IVR to user's playing advertisements.
7. network advertisement method according to claim 3, its characteristic exists, and said user's operating assembly client computer comprises:
Start the initialization of IE browser;
The user is in browser address bar input target domain name;
The said assembly client computer of user's direct control is clicked the domain name sign commonly used that is collected in said assembly client computer;
Related communication is explained and initiated to domain name;
To the advertisement of user's play multimedia;
Get into advertiser main page, said assembly client computer is closed or is hidden, and advertisement finishes.
8. network advertisement method according to claim 4 is characterized in that: the said detailed process that establishes a communications link is:
User input fields name or call said assembly client computer through clicking plug-in unit element mode;
Said assembly client computer and said Control Server exchange of signaling;
Connect said call center phone through said voice gateways, perhaps the said separate customer machine through said Control Server and said call center establishes a communications link;
Voice, video equipment initialization;
Accomplish the foundation of communication channel.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105858114A CN102571831A (en) | 2010-12-14 | 2010-12-14 | Network advertising method based on domain name position |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010105858114A CN102571831A (en) | 2010-12-14 | 2010-12-14 | Network advertising method based on domain name position |
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| Publication Number | Publication Date |
|---|---|
| CN102571831A true CN102571831A (en) | 2012-07-11 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN2010105858114A Pending CN102571831A (en) | 2010-12-14 | 2010-12-14 | Network advertising method based on domain name position |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111836105A (en) * | 2019-04-16 | 2020-10-27 | 尼尔森网联媒介数据服务有限公司 | Television user identity identification method and television terminal |
-
2010
- 2010-12-14 CN CN2010105858114A patent/CN102571831A/en active Pending
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111836105A (en) * | 2019-04-16 | 2020-10-27 | 尼尔森网联媒介数据服务有限公司 | Television user identity identification method and television terminal |
| CN111836105B (en) * | 2019-04-16 | 2023-04-28 | 中科网联数据科技有限公司 | Television user identity recognition method and television terminal |
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Application publication date: 20120711 |