CN102542481A - Method, system and device for realizing self-adaptive marketing - Google Patents
Method, system and device for realizing self-adaptive marketing Download PDFInfo
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Abstract
The invention provides a method, a system and a device for realizing self-adaptive marketing. The method comprises the following steps: selecting users meeting a preset selecting rule and forming a first target user group by the users; after finishing the first marketing, sampling a plurality of users from the first target user group, providing marketing information to the sampled users, and storing identifiers of the sampled users in an established historical data storing space; judging if self-adaptively adjusting the selecting rule at present according to the identifiers of the users feeding back the marketing information and the user identifiers for the last marketing stored in the historical data storing space; if yes, adjusting the selecting rule according to the user identifiers for the last marketing stored in the historical data storing space; utilizing the adjusted selecting rule to select the target users from the users provided with no marketing information in the first target user group; and supplying the marketing information to the target users, or returning to the sampling operation again. According to the method, the selecting accuracy of the target user group is increased.
Description
Technical field
The present invention relates to the mobile communication technology field, particularly implementation method, system and the device of self-adaptation marketing.
Background technology
Along with being growing more intense of Communications Market competition, a various marketing activities wave especially exceed a wave.At present, various marketing activities all be unable to do without target customers' location and choose this link.Existing marketing technology is mainly based on set objectives client's screening conditions or draw target customer's screening conditions through data mining of artificial marketing experience; Afterwards; From Database Systems, extract the targeted customer who meets these screening conditions according to these screening conditions, market to these all targeted customers that extract once then.
But,, have very big uncertainty because screening conditions are based on artificial marketing experience setting.Promptly, all targeted customers that extract according to these screening conditions are not accurate yet.And targeted customer's precision is not high; Marketing inefficiency, cost waste can be caused even CSAT can be influenced; Cause problems such as marketing effectiveness is not satisfactory, therefore, improve the precision that potential user group is chosen; So that improve the marketing success ratio, reducing cost of marketing is the current technical matters that needs to be resolved hurrily.
Summary of the invention
The invention provides implementation method, system and the device of self-adaptation marketing, so that improve the precision that potential user group is chosen.
Technical scheme provided by the invention comprises:
A kind of implementation method of self-adaptation marketing comprises:
A chooses and satisfies the user who sets screening rule, forms first potential user group by the user who chooses;
B; A plurality of users that from said first potential user group, sample out first provide marketing message to this user who samples out, provide marketing message to confirm as marketing for the first time this; And this user's who samples out sign is stored in the history data store space of having created; With foundation as when marketing next time adjustment screening rule, accomplish after all users that sample out provide marketing message, finish marketing for the first time;
C; From first potential user group, be not provided a plurality of users that sample out among the user of marketing message once more; To this user who samples out marketing message is provided; Provide marketing message to confirm as current marketing this, and this user's who samples out sign is stored in the history data store space of having created;
D; The sign that is provided the user of marketing message in the last time marketing according to the user's who in the current marketing marketing message is fed back sign and the storage of said history data store space is judged the current condition that self-adaptation is adjusted screening rule that whether reaches, if finish current marketing; And the sign that is provided the user of marketing message in the last time marketing according to the storage of said history data store space is adjusted screening rule; Utilize adjusted screening rule from first potential user group, not to be provided among the user of marketing message and choose the targeted customer, marketing message is provided to said targeted customer, otherwise; Finish current marketing, return and hold rapid C.
A kind of implement device of self-adaptation marketing comprises:
Sampling unit; Be used for from first potential user group a plurality of users that sample out; Said first potential user group by the data warehouse of having set up from the user record of self storage the satisfied setting screening rule chosen the user formed, the number of users of sampling out is less than user's in said first potential user group sum;
First processing unit; A plurality of users that from said first potential user group, sample out first provide marketing message to this user who samples out, provide marketing message to confirm as marketing for the first time this; And this user's who samples out sign is stored in the history data store space of having created; With foundation as when marketing next time adjustment screening rule, accomplish after all users that sample out provide marketing message, finish marketing for the first time;
Second processing unit; Be used for once more a plurality of users that from first potential user group is not provided the user of marketing message, sample out; To this user who samples out marketing message is provided; Provide marketing message to confirm as current marketing this, and this user's who samples out sign is stored in the history data store space of having created, the sign that is provided the user of marketing message in the last time marketing according to the user's who in the current marketing marketing message is fed back sign and the storage of said history data store space is judged the current condition that self-adaptation is adjusted screening rule that whether reaches; If; Finish current marketing, and be provided the user's of marketing message sign adjustment screening rule in the last time marketing according to said history data store space storage, utilize adjusted screening rule from first potential user group, not to be provided among the user of marketing message and choose the targeted customer; To said targeted customer marketing message is provided; Otherwise, finish current marketing, return a plurality of users' that sample out among the user who from first potential user group, is not provided marketing message once more operation.
A kind of realization system of self-adaptation marketing; Comprise: be used to choose and satisfy the user who sets screening rule, with the user who chooses form first potential user group data warehouse, be used to gather the user to the marketing feedback harvester of the feedback of marketing message, be used to store the history data store space and and the aforesaid device of the user's who is provided marketing message sign.
Can find out by above technical scheme, among the present invention, when a marketing activity; Be not as the Traditional marketing technology, to market to whole clients once, but the user's exploration of taking to sample is adjusted the targeted customer automatically according to souning out the result; Through several the wheel after the exploration; Real targeted customer's characteristic is clear gradually and bright and clear, and therefore, the real goal user can accurately focus; Market in enormous quantities to all real targeted customers afterwards, this improves the precision that potential user group is chosen;
Further; Among the present invention, be not analysis again after whole marketing activity finishes to the feedback of marketing message, but in marketing activity is carried out; Promptly after once sampling user provides marketing message (promptly batch an end after) analyze immediately, as the foundation of adjustment screening rule; At last; The choosing of targeted customer in the whole marketing activity through degenerative form, through several the wheel after the sampling, targeted customer's condition tends towards stability; Realize self-adaptation focusing real goal user's purpose; Thereby improved marketing hit rate and precision, reduced cost of marketing, improved the marketing income.
Description of drawings
The basic flow sheet that Fig. 1 provides for the embodiment of the invention;
The detail flowchart that Fig. 2 provides for the embodiment of the invention;
The realization flow figure of the step 209 that Fig. 3 provides for the embodiment of the invention;
The implement device structural drawing that Fig. 4 markets for the self-adaptation that the embodiment of the invention provides.
Embodiment
In order to make the object of the invention, technical scheme and advantage clearer, describe the present invention below in conjunction with accompanying drawing and specific embodiment.
Existing marketing technology all is based on carries out analysis and assessment to a complete marketing activity, that is, marketing feedback analysis each time all is based on and carries out after the marketing activity of last time.So, will cause this marketing activity can not use the feedback analysis that carries out to this marketing activity, and then reduce target customer's degree of accuracy greatly.
And will market feedback analysis and marketing activity of method provided by the invention combines, and realizes closed loop truly, to carry out self-adaptation adjustment target customer through close loop negative feedback, improves target customer's degree of accuracy.Below by flow process shown in Figure 1 method provided by the invention is described.
Referring to Fig. 1, the basic flow sheet that Fig. 1 provides for the embodiment of the invention.In this marketing activity, carry out flow process as shown in Figure 1:
In this step 101, set screening rule and specifically can set based on experience, perhaps confirm based on the task of this marketing activity by marketing personnel by marketing personnel.Usually, to a marketing activity, this screening rule is fixed as one.
Carrying out this step 101 purposes is in order to confirm a rough or wide in range customer group for this marketing activity earlier.
As for the concrete realization of operation in the step 101, can be referring to Fig. 2.
This step 102 is under the prerequisite of carrying out the sampling operation first to first potential user group, to carry out.
This step 103 is not under the prerequisite of carrying out the sampling operation first to first potential user group, to carry out, such as, it can be for the second time, wait for the third time to carry out under the prerequisite of sampling operation to first potential user group and carry out.
That is to say; The present invention is directed to this marketing activity, the user of the smallest number of sampling out earlier progressively adjusts screening rule according to user feedback; Until the real potential user group of focusing; Afterwards, market in enormous quantities to this potential user group, this obviously can improve the precision that potential user group is chosen again.
So far, accomplish flow process shown in Figure 1.
For making flow process shown in Figure 1 clearer, flow process shown in Figure 1 is described in detail below by Fig. 2:
Referring to Fig. 2, the detail flowchart that Fig. 2 provides for the embodiment of the invention.To a marketing activity, be designated as marketing activity 1, carry out flow process as shown in Figure 2:
Step 201 from choosing the user data that satisfies the setting screening rule the storage user data, is formed first potential user group by the user with this user data of choosing.
Setting screening rule in this step 201 can be confirmed by marketing activity 1, can be when specifically realizing: at the age, income etc., the embodiment of the invention specifically do not limit.
Step 202 resolves to the regular tag set that comprises at least one regular label with setting screening rule, and utilizes the regular label in this rule tag set that the user in first potential user group is identified.
Parsing in this step 202 is the specific descriptions to screening rule, also is the subclass of screening rule.Such as, screening rule is the age, the parsing in this step 202 is specially: confirm all age group of this age distribution, as regular label, so, the regular tag set of this moment is by the set as all age group of regular label with all age group.If age bracket that should the age is respectively: 20 years old to 30 years old, 30 years old to 40 years old, 40 years old to 50 years old, 50 years old to 60 years old; So, this all age group promptly 20 years old to 30 years old, 30 years old to 40 years old, 40 years old to 50 years old; 50 years old to 60 years old all respectively as regular label, correspondingly, the regular tag set in this step 202 is: respectively as following 4 age brackets of regular label: 20 years old to 30 years old; 30 years old to 40 years old, 40 years old to 50 years old, 50 years old to 60 years old.
As for utilizing the regular label in the regular tag set that the user in first potential user group is identified in this step 202; It mainly is to see which regular label each user in first potential user group satisfies, and utilizes its regular label that satisfies that it is identified.Such as, first potential user group is current 10 users are arranged, the regular label of each in the regular tag set is respectively: 20 years old to 30 years old; 30 years old to 40 years old, 40 years old to 50 years old, 50 years old to 60 years old; So, when implementing this step 202, the age that just need see these 10 users is in which age bracket; Be that it identifies the regular label of its place age bracket, such as age of user's first be 25 years old, then this user's first will be identified as 20 years old to 30 years old regular label.
So far, after the execution of step 202, each user afterwards, promptly capable of usingly should the rule tag location go out this marketing activity targeted customer the most accurately promptly by regular tag identifier in first potential user group, specifically described hereinafter.
Step 203 is sampled out from first potential user group first and first is set N1 user of quantity, said N1 user's in first potential user group total N0.
If the total number of users N0 in first potential user group of marketing activity 1 is 1,000,000; But in the present embodiment, be not directly to market when carrying out marketing activity 1, but N1 the user that sample out earlier to this 100 general-purpose family; Such as; N1 is 100,000, promptly markets to this 10 general-purpose family earlier, specifically sees step 204.
Step 204; To this user who samples out marketing message is provided; And provide marketing message to confirm as first time marketing in the marketing activity 1 this; This user who samples out is confirmed as the user who is provided marketing message in the marketing for the first time, and the regular label that the user identified that is provided marketing message during this is marketed for the first time leaves the history data store space of having created in.
In the present embodiment, the history data store space can be set to sky before carrying out marketing activity 1.The regular label that its user who stores all previous marketing is identified is used for the stability of judgment rule label, specifically face step 209 as follows.
This step 204 can provide marketing message to this user who samples out through the marketing service device of having created.Wherein, this marketing service device is used for carrying out the marketing action by marketing task and channel, triggers marketing service, like the transmission of marketing messages such as note, multimedia message or to the information push of client's contact channel such as business foreground and client Tai Xi.
Step 205 is obtained the user that the is provided marketing message feedback to this marketing message.
In this step 205, the user to the feedback of marketing message nothing more than following two kinds of situation: wherein a kind of situation is: this marketing message of customer's approval, and buy corresponding product according to this marketing message, promptly market successfully; Another kind of situation is: the user refuses this marketing message, i.e. marketing failure.
This step 205 can be obtained the user that the is provided marketing message feedback to this marketing message from the marketing created feedback harvester.Wherein, this marketing feedback harvester is used for from each marketing contact channel collection user's feedback information.
Step 206 is obtained in the marketing for the first time and is fed back to the regular label that the successful user of marketing is identified.
If being provided the number of users of marketing message in the current marketing is 100,000, wherein 20,000 user feedbacks are relatively approved this marketing message, promptly market successfully, based on this, when implementing this step 206, obtain the regular label that these 20,000 users are identified.
Step 207; From first potential user group, be not provided a plurality of users that sample out among the user of marketing message once more according to this regular label that obtains; To this user who samples out marketing message is provided; Provide marketing message to confirm as current marketing this, and this user's who samples out sign is stored in the history data store space of having created.
The current marketing of this step 207 is the marketing after the marketing for the first time.
In this step 207, the number of users of sampling out in number of users of sampling out and the step 203 is irrelevant.And in the present embodiment, the number of users that each time sampled out from first potential user group also has nothing to do, and it can be identical, also can be different, and the embodiment of the invention does not specifically limit.
Step 208 is obtained and is fed back to the regular label that the successful user of marketing is identified in the current marketing.
Step 209 judges whether the registration between the regular label that the user identified that is provided marketing message in the last time marketing of the regular label obtain and the storage of history data store space reaches the setting requirement, if; Execution in step 210; Otherwise, finish current marketing, return step 207.
Last time marketing in this step 209 is for before current marketing and apart from the nearest operation that marketing message is provided of current marketing.Such as, if current marketing is the marketing second time of marketing activity 1, then last marketing is designated as marketing for the first time, correspondingly, if current marketing is the N time marketing of marketing activity 1, then last marketing is designated as the N-1 time marketing.
Judgement in this step 209 is specifically described in Fig. 3.
Step 210 is adjusted current screening rule and is in the last time marketing of said history data store space storage and is provided the regular label that the user identified of marketing message, and finishes current marketing.Execution in step 211 afterwards.
Such as, the regular label that the user identified that is provided marketing message in the last time marketing of said history data store space storage is 30 years old to 40 years old, then this step 210 is 30 years old to 40 years old with regard to adjusting current screening rule.
Can find out from step 209 to step 210; The present invention is according to double marketing, is provided the regular label self-adaptation adjustment screening rule that the user identified of marketing message in the last time marketing of regular label that obtains in the promptly current marketing and the storage of said history data store space.
Step 211 is utilized adjusted screening rule from first potential user group, not to be provided among the user of marketing message and is chosen the targeted customer, to said targeted customer marketing message is provided.
If also have in first potential user group 900,000 be not provided marketing message the user; And it is 30 years old to 40 years old through the adjusted screening rule of step 208; When then implementing this step 209; 900,000 be not provided and find the age the user of marketing message 30 years old to 40 years old user from this, the targeted customer with the user who finds confirms as marketing activity 1 provides marketing message in batches to this all targeted customer.So far, accomplish marketing activity 1.
So far, accomplish flow process shown in Figure 2.
In flow process shown in Figure 2, the judgement in the step 209 specifically comprises flow process shown in Figure 3.
Referring to Fig. 3, the realization flow figure of the step 209 that Fig. 3 provides for the embodiment of the invention.As shown in Figure 3, this flow process can comprise:
Step 301 is set up one and is represented abscissa axis, is the two-dimensional coordinate system of axis of ordinates by the number of users of regular tag identifier with regular label.
Execution of step 301, can set up abscissa axis is regular label, the two-dimensional coordinate system of axis of ordinates for being formed by the number of users of regular tag identifier.
Step 302 is determined first curve that is formed by the corresponding point of the number of users of this rule tag identifier among the successful user of marketing by being fed back in each regular label that obtains and the current marketing in said two-dimensional coordinate system.
Step 302 is specially: earlier to each the regular label that obtains, in said two-dimensional coordinate system, confirm to be fed back in this rule label and the current marketing among the successful user of marketing by the corresponding point of the number of users of this rule tag identifier; Connect this each point afterwards and can form first curve.
Step 303, in said two-dimensional coordinate system, determine when once marketing in the history data store space storage each regular label and on once be provided second curve that is formed by the corresponding point of the number of users of this rule tag identifier among the user of marketing message in the marketing.
Step 303 is specially: each the regular label during earlier to the last time marketing of history data store space storage, in said two-dimensional coordinate system, confirm this rule label and on be provided when once marketing among the user of marketing message by the corresponding point of the number of users of this rule tag identifier; Connect this each point afterwards and can form second curve.
Step 304 is calculated the degree of fitting between said first curve and second curve, if said degree of fitting, confirms then that said registration reaches the setting requirement more than or equal to said setting numerical value, otherwise, confirm that said registration does not reach the setting requirement.
Calculating operation in this step 304 can be carried out according to existing mode, repeats no more here.
So far, accomplish flow process shown in Figure 3.
In order to make the foregoing description clearer, lift two specific embodiments below and describe:
Embodiment 1:
The middle and high end client is the work that each operator pays close attention to all the time, and the various marketing activities of carrying out around the middle and high end client emerge in an endless stream especially.For middle and high end client's marketing activity, if the target customer can not precisely locate, possibly cause that the client dislikes, bring the opposite effect, and can increase cost of marketing greatly, cause the marketing waste.Use Fig. 1 or flow process shown in Figure 2, can be good at improving marketing precision and hit rate, obtain marketing effectiveness preferably.Such as; The marketing activity of carrying out to current needs; Choose 1,000,000 middle and high end clients according to setting the rough correspondence of screening rule earlier; And will set screening rule and analyse the regular tag set that becomes to comprise at least one regular label, utilize the regular label in the said regular tag set that this 1,000,000 middle and high end client is identified.It is emphasized that when this carries out marketing activity to be not directly to market to this 1,000,000 middle and high end client, but; Sampling for the first time, several are marketed such as 100,000 clients, and the current screening rule of regular label adjustment that is identified according to the successful client of marketing among these 100,000 clients is sampled from remaining 900,000 middle and high end clients according to adjusted screening rule again and somely market such as 100,000 users the second time; Afterwards; Registration between the regular label that 100,000 clients of more adjacent regular label that twice promptly the successful client of marketing is identified among 100,000 clients of this secondary sample and sampling are for the first time identified is set requirement (as 80%) when this registration reaches, and thinks that then screening rule reaches steady state (SS); As also having 500,000 clients also not marketed now; Then from this 500,000 client by stable screening rule choose the target customer (as qualified be 400,000) market, this process is the process of self-adaptation adjustment, it is through the exploration fine setting of short run; Progressively aim at the real goal client; Market in enormous quantities then, thereby improved the marketing precision, reduced cost of marketing; Improve the marketing income, also improved CSAT simultaneously.Certainly, if this registration does not reach the setting requirement, then continue from remaining client, to sample, so repeatedly according to similar above-mentioned sampling operation.
More than embodiment 1 is described, describe down in the face of embodiment 2:
Embodiment 2:
This embodiment 2 is primarily aimed at the marketing of value-added service.Because value-added service generally will be seen client's consumption structure and professional preference, and professional preference is the most difficult thing of holding, and hit rate is lower; Adopt Fig. 1 or flow process shown in Figure 2 to can be good at addressing this problem, former because: at first can rule of thumb confirm more wide in range target customers, sound out through the small number of users of sampling then; According to the marketing feedback information; Through self-adaptation adjustment screening rule, at this moment the real target customers that finally focus market in enormous quantities again.
More than method that the embodiment of the invention is provided be described, the system and the device that provide in the face of the embodiment of the invention are down described.
The realization system of self-adaptation marketing provided by the invention can comprise: the implement device of data warehouse, marketing feedback harvester, history data store space and self-adaptation marketing.
Wherein, data warehouse is used to choose the user who satisfies the setting screening rule, and the user who chooses is formed first potential user group;
The history data store space is used to store the user's who is provided marketing message sign;
The implement device of self adaptation marketing is used to choose and satisfies the user who sets screening rule, forms first potential user group by the user who chooses; And a plurality of users that from said first potential user group, sample out first; To this user who samples out marketing message is provided; Provide marketing message to confirm as marketing for the first time this, and this user's who samples out sign is stored in the history data store space of having created, adjust the foundation of screening rule with as the next time marketing time; Accomplish after all users that sample out provide marketing message, finishing marketing for the first time; From first potential user group, be not provided a plurality of users that sample out among the user of marketing message once more; To this user who samples out marketing message is provided; Provide marketing message to confirm as current marketing this, and this user's who samples out sign is stored in the history data store space of having created; Gather the feedback that the user carries out marketing message from marketing feedback harvester current marketing; The sign that is provided the user of marketing message in the last time marketing based on the user's who in the current marketing marketing message is fed back sign and the storage of said history data store space is judged the current condition that self adaptation is adjusted screening rule that whether reaches; If; Finish current marketing; And be provided the user's of marketing message sign adjustment screening rule in the last time marketing based on said history data store space storage, and utilize adjusted screening rule from first potential user group, not to be provided among the user of marketing message and choose the targeted customer, to said targeted customer marketing message is provided; Otherwise; Finish current marketing, return a plurality of users' that sample out among the user who from first potential user group, is not provided marketing message once more operation marketing feedback harvester, be used to gather the feedback of user marketing message;
Can be when wherein, the implement device of self-adaptation marketing is specifically realized referring to shown in Figure 4.
Referring to Fig. 4, the implement device structural drawing that Fig. 4 markets for the self-adaptation that the embodiment of the invention provides.As shown in Figure 4, this device can comprise:
Preferably, said setting screening rule is resolved to the regular tag set that comprises at least one regular label, and the user in said first potential user group is by the regular tag identifier in the said regular tag set;
Said user is designated the regular label that the user is identified;
Obtain subelement 4031, be used for obtaining current marketing and be fed back to the regular label that the successful user of marketing is identified;
So far, accomplishing apparatus structure shown in Figure 4 describes.
Can find out by above technical scheme, among the present invention, when a marketing activity; Be not as the Traditional marketing technology, to market to whole clients once, but the user's exploration of taking to sample is adjusted the targeted customer automatically according to souning out the result; Through several the wheel after the exploration; Real targeted customer's characteristic is clear gradually and bright and clear, and therefore, the real goal user can accurately focus; Market in enormous quantities to all real targeted customers afterwards, this improves the precision that potential user group is chosen;
Further; Among the present invention, be not analysis again after whole marketing activity finishes to the feedback of marketing message, but in marketing activity is carried out; Promptly after once sampling user provides marketing message (promptly batch an end after) analyze immediately, as the foundation of adjustment screening rule; At last; The choosing of targeted customer in the whole marketing activity through degenerative form, through several the wheel after the sampling, targeted customer's condition tends towards stability; Realize self-adaptation focusing real goal user's purpose; Thereby improved marketing hit rate and precision, reduced cost of marketing, improved the marketing income.
The above is merely preferred embodiment of the present invention, and is in order to restriction the present invention, not all within spirit of the present invention and principle, any modification of being made, is equal to replacement, improvement etc., all should be included within the scope that the present invention protects.
Claims (10)
1. the implementation method of self-adaptation marketing is characterized in that this method comprises:
A chooses and satisfies the user who sets screening rule, forms first potential user group by the user who chooses;
B; A plurality of users that from said first potential user group, sample out first provide marketing message to this user who samples out, provide marketing message to confirm as marketing for the first time this; And this user's who samples out sign is stored in the history data store space of having created; With foundation as when marketing next time adjustment screening rule, accomplish after all users that sample out provide marketing message, finish marketing for the first time;
C; From first potential user group, be not provided a plurality of users that sample out among the user of marketing message once more; To this user who samples out marketing message is provided; Provide marketing message to confirm as current marketing this, and this user's who samples out sign is stored in the history data store space of having created;
D; The sign that is provided the user of marketing message in the last time marketing according to the user's who in the current marketing marketing message is fed back sign and the storage of said history data store space is judged the current condition that self-adaptation is adjusted screening rule that whether reaches, if finish current marketing; And the sign that is provided the user of marketing message in the last time marketing according to the storage of said history data store space is adjusted screening rule; Utilize adjusted screening rule from first potential user group, not to be provided among the user of marketing message and choose the targeted customer, marketing message is provided to said targeted customer, otherwise; Finish current marketing, return step C.
2. method according to claim 1; It is characterized in that; Steps A further comprises: said setting screening rule is resolved to the regular tag set that comprises at least one regular label, utilize the regular label in the said regular tag set that the user in said first potential user group is identified;
Step B is to step D, and the user is designated the regular label that the user is identified;
Among the step D, the sign that is provided the user of marketing message in the last time marketing according to the user's who in the current marketing marketing message is fed back sign and the storage of said history data store space judges that the current self-adaptation that whether reaches adjusts the condition of screening rule and comprise:
D1 obtains and is fed back to the regular label that the successful user of marketing is identified in the current marketing;
D2; Judge whether the registration between the regular label that the user identified that is provided marketing message in the last time marketing of the regular label obtain and the storage of history data store space reaches the setting requirement; If; Confirm the current condition that reaches self-adaptation adjustment screening rule, otherwise, confirm the current condition that does not reach self-adaptation adjustment screening rule.
3. method according to claim 2 is characterized in that, among the step D, the sign adjustment screening rule that is provided the user of marketing message in the last time marketing according to the storage of history data store space comprises:
Screening rule is adjusted into the regular label that the user identified that is provided marketing message in the last time marketing of storing in said history data store space.
4. according to the described method of claim 1 to 3, it is characterized in that in the said method, the number of users that each time sampled out is identical or different from first potential user group.
5. method according to claim 2 is characterized in that, the judgement among the step D2 comprises:
Setting up one representes abscissa axis, is the two-dimensional coordinate system of axis of ordinates by the number of users of regular tag identifier with regular label;
In said two-dimensional coordinate system, determine first curve that is formed by the corresponding point of the number of users of this rule tag identifier among the successful user of marketing by being fed back in each regular label that obtains and the current marketing;
In said two-dimensional coordinate system, determine when once marketing in the history data store space storage each regular label and on be provided second curve that is formed by the corresponding point of the number of users of this rule tag identifier among the user of marketing message when once marketing;
Calculate the degree of fitting between said first curve and second curve, if said degree of fitting, confirms then that said registration reaches the setting requirement more than or equal to said setting numerical value, otherwise, confirm that said registration does not reach the setting requirement.
6. method according to claim 1 is characterized in that, choosing in the steps A comprises:
From the user data of database storing, select and satisfy the user data of setting screening rule, the user that will have this user data of choosing confirms as and satisfies the user who sets screening rule;
Said setting screening rule is by said marketing message decision.
7. the implement device of self-adaptation marketing is characterized in that this device comprises:
Sampling unit; Be used for from first potential user group a plurality of users that sample out; Said first potential user group by the data warehouse of having set up from the user record of self storage the satisfied setting screening rule chosen the user formed, the number of users of sampling out is less than user's in said first potential user group sum;
First processing unit; Be used for first to this user who samples out marketing message being provided, provide marketing message to confirm as marketing for the first time this from said first potential user group a plurality of users that sample out; And this user's who samples out sign is stored in the history data store space of having created; With foundation as when marketing next time adjustment screening rule, accomplish after all users that sample out provide marketing message, finish marketing for the first time;
Second processing unit; Be used for once more a plurality of users that from first potential user group is not provided the user of marketing message, sample out; To this user who samples out marketing message is provided; Provide marketing message to confirm as current marketing this, and this user's who samples out sign is stored in the history data store space of having created, the sign that is provided the user of marketing message in the last time marketing according to the user's who in the current marketing marketing message is fed back sign and the storage of said history data store space is judged the current condition that self-adaptation is adjusted screening rule that whether reaches; If; Finish current marketing, and be provided the user's of marketing message sign adjustment screening rule in the last time marketing according to said history data store space storage, utilize adjusted screening rule from first potential user group, not to be provided among the user of marketing message and choose the targeted customer; To said targeted customer marketing message is provided; Otherwise, finish current marketing, return a plurality of users' that sample out among the user who from first potential user group, is not provided marketing message once more operation.
8. device according to claim 7 is characterized in that, said setting screening rule is resolved to the regular tag set that comprises at least one regular label, and the user in said first potential user group is by the regular tag identifier in the said regular tag set; Said user is designated the regular label that the user is identified;
Said second processing unit comprises:
Obtain subelement, be used for obtaining current marketing and be fed back to the regular label that the successful user of marketing is identified;
Judgment sub-unit; Whether the registration that the last time marketing that is used for judging the storage of the regular label that obtains and history data store space is provided between the regular label that the user identified of marketing message reaches the setting requirement; If; Confirm the current condition that reaches self-adaptation adjustment screening rule, otherwise, confirm the current condition that does not reach self-adaptation adjustment screening rule.
9. device according to claim 8 is characterized in that, said second processing unit also comprises: the adjustment subelement;
Said adjustment subelement is used in the judged result of said judgment sub-unit when being, screening rule is adjusted into the regular label that the user identified that is provided marketing message in the last time marketing of said history data store space storage.
10. the realization system of self-adaptation marketing; It is characterized in that; This system comprises: be used to choose and satisfy the user who sets screening rule, with the user who chooses form first potential user group data warehouse, be used to gather the user to the marketing feedback harvester of the feedback of marketing message, be used to store the user who is provided marketing message sign the history data store space and like the arbitrary described device of claim 7 to 9.
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