WO2019062011A1 - Target customer group construction method, electronic device and storage medium - Google Patents

Target customer group construction method, electronic device and storage medium Download PDF

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Publication number
WO2019062011A1
WO2019062011A1 PCT/CN2018/077427 CN2018077427W WO2019062011A1 WO 2019062011 A1 WO2019062011 A1 WO 2019062011A1 CN 2018077427 W CN2018077427 W CN 2018077427W WO 2019062011 A1 WO2019062011 A1 WO 2019062011A1
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customer
label
database
target
group
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PCT/CN2018/077427
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French (fr)
Chinese (zh)
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刘开华
郑志华
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平安科技(深圳)有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04LTRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00Network arrangements or protocols for supporting network services or applications
    • H04L67/50Network services
    • H04L67/535Tracking the activity of the user

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  • a computer readable storage medium having stored therein a build system of a target customer group, the build system of the target customer group being executable by at least one processor to cause the at least one processor Performing the following steps: S1. Building a customer database: collecting customer information and pre-processing the customer information, and associateing at least one tag with one or more dimensions for each customer ID to form a customer set; S2, constructing a customer shielding Pool: obtaining a label to be masked, taking out and storing the customer set having the label to be masked in the customer database to form a customer shielding pool; S3, constructing a target customer group: obtaining a label to be filtered, and having the customer database The customer set that describes the filter label is sequentially taken out, and then the customer ID of the extracted customer set is matched with the customer ID of all the customer sets in the customer shielding pool. If none of the matching, the extracted customer set is temporarily stored. After all the customer IDs of the extracted customer sets have been matched, all the stored customer sets are saved as the target customer group
  • FIG. 5 is a schematic flowchart of constructing a customer screening pool in Embodiment 3 of a method for constructing a target customer group of the present application;
  • FIG. 6 is a schematic flowchart of constructing a customer screening pool in Embodiment 4 of a method for constructing a target customer group of the present application;
  • FIG. 7 is a schematic flowchart of constructing a target customer group in a fifth embodiment of a method for constructing a target customer group of the present application
  • the present application proposes an electronic device.
  • the memory 21 includes at least one type of computer readable storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (eg, SD or DX memory, etc.), a random access memory (RAM), Static Random Access Memory (SRAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (PROM), magnetic memory, magnetic disk, optical disk, and the like.
  • the memory 21 may be an internal storage unit of the electronic device 2, such as a hard disk or a memory of the electronic device 2.
  • the processor 22 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments.
  • the processor 22 is typically used to control the overall operation of the electronic device 2, such as performing control and processing associated with data interaction or communication with the electronic device 2.
  • the processor 22 is configured to run program code or processing data stored in the memory 21, such as the construction system 20 that runs the target customer group.
  • the network interface 23 may comprise a wireless network interface or a wired network interface, which is typically used to establish a communication connection between the electronic device 2 and other electronic devices.
  • the network interface 23 is configured to connect the electronic device 2 to an external terminal through a network, establish a data transmission channel, a communication connection, and the like between the electronic device 2 and an external terminal.
  • the network may be an intranet, an Internet, a Global System of Mobile communication (GSM), a Wideband Code Division Multiple Access (WCDMA), a 4G network, or a 5G network.
  • Wireless or wired networks such as network, Bluetooth, Wi-Fi, etc.
  • FIG. 1 only shows the electronic device 2 with the components 21-23, but it should be understood that not all illustrated components are required to be implemented, and more or fewer components may be implemented instead.
  • the construction system 20 of the target customer group stored in the memory 21 may be divided into one or more program modules, the one or more program modules being stored in the memory 21, and may be Or multiple processors (this embodiment is processor 22) are executed to complete the application.
  • FIG. 2 is a schematic diagram of a program module of an embodiment of the target customer group construction system 20.
  • the target customer group construction system 20 can be divided into a customer database 201 and a customer shielding pool formation module 202. And target customer screening module 203. The following description will specifically describe the specific functions of the program modules 201-203.
  • the customer shielding pool forming module 202 is configured to acquire a label to be shielded, and take out and save the customer set having the label to be shielded in the customer database to form a customer shielding pool;
  • the target customer screening module 203 is configured to obtain a label to be filtered, and take out the customer set in the customer database that has the label to be filtered and is not in the customer shielding pool, and save the output as a target customer group.
  • the customer information includes relatively fixed basic information such as the customer's name, gender, age, attribution, contact number, occupation, hobby, and the like, and information such as the time of the last contact, etc.;
  • the customer ID can directly use the customer's name to classify information other than the customer's name.
  • the name of each category is the dimension, and the specific information content is the label.
  • FIG. 3 shows a schematic diagram of a program module of another embodiment of the target customer group construction system 20.
  • the target customer group construction system 20 can be divided into a customer database 201 and a customer shielding.
  • the pool forming module 202, the target client screening module 203, and the tag information capture module 204 can be divided into a customer database 201 and a customer shielding.
  • the tag information capture module 204 is configured to acquire a time of the last contact with the client or a text reply content of the client, and convert the time of the last contact or the text reply content into a corresponding label and the The customer ID associated with the customer saved in the customer database.
  • the label information capture module 204 by adding the label information capture module 204, automatic recording of the time of the last contact is realized, and the acquired time of the last contact is associated with the corresponding customer ID as a label, and is saved in the customer database.
  • the most recent contact described here includes contact via SMS, WeChat push contact or telephone contact.
  • Step S1 Build a customer database: collect customer information and preprocess the customer information, and associate each customer ID with at least one label in one or more dimensions to form a customer set;
  • Step S2 Build a customer screening pool: obtain a label to be masked, and take out and save the customer set having the label to be masked in the customer database to form a customer shielding pool;
  • Step S3 Build a target customer group: obtain a label to be filtered, take out the customer set having the label to be filtered in the customer database, and then take the customer ID of the extracted customer set and all the customer sets in the customer shielding pool. The customer IDs are matched. If they do not match, the extracted customer set is temporarily stored. After all the customer IDs of the extracted customer sets have been matched, all the temporarily stored customer sets are saved as the target customer group output.
  • the customer database established in the step S1 is the basis for the subsequent construction of the customer screening pool and the target customer group.
  • Step S11 establishing a dimension-tag library, sorting and collecting the collected customer information by means of program and/or manual collection and sorting, to generate multiple dimensions, and associating corresponding one or more tags in each dimension .
  • Step S12 establishing a customer-tag library, assigning a customer ID to each of the collected customer information, and matching each customer ID with one or more dimensions according to the customer information, and finally forming a corresponding customer ID.
  • a customer set is saved in the customer database.
  • the constructing the customer screening pool in the method for constructing the target customer group specifically includes the following sub-steps:
  • step S24 it is determined whether the customer database is still not compared with the to-be-masked tag, if yes, step S22 is performed, otherwise step S25 is performed;
  • the construction process of the customer shielding pool when the label to be shielded is multiple is given, which specifically includes the following sub-steps:
  • S21-S25 is the same as the third embodiment, and is not described here;
  • the number of the to-be-shielded labels is multiple, and each of the to-be-shielded labels is configured to construct a customer shielding pool, and the plurality of to-be-masked labels have a relationship or relationship, and the relationship or relationship may be set in advance. set.
  • the 60-year-old label is compared with the age label of each customer in the customer database, and the customer set with the age label of 60 years old is taken out from the customer database for temporary storage, and the above steps are repeated until all customer sets in the customer database are completed. Until the comparison, then save all the deferred customer sets as a level 1 customer blocked pool;
  • step S3 is different according to the relationship set between the plurality of to-be-shielded tags.
  • the target customer group in the method for constructing the target customer group is constructed. Specifically, the following sub-steps are included:
  • Step S32 Perform one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the to-be-filtered label, and if yes, execute step S33, if otherwise, execute Step S35;
  • step S37 the customer set to be taken out is temporarily stored in the target customer group, and step S35 is repeatedly executed;
  • the establishment of three shielding pools involved here is specifically a first-level shielding pool consisting of a customer set with an age label greater than 60 years old, and a time stamp labeled by the most recent contact is a customer set consisting of time in the past three months.
  • the level of the shielding pool and the insured label are the three-level screening pool of the customer insurance group.
  • the specific shielding pool is established in the same manner as the second embodiment, and is not described here.
  • the target customer group in the method for constructing the target customer group is constructed. Specifically, the following sub-steps are included:
  • step S32' the label to be selected is compared with the label of each customer set pre-stored in the customer database, and it is determined whether the customer set has the same label as the label to be filtered, and if yes, step S33' is performed. Otherwise, step S36' is performed;
  • the establishment of two shielding pools involved here is specifically a first-level shielding pool consisting of a customer set with an age label of 20-60 years old, and the time stamp of the last contact is within the last three months.
  • the secondary shielding pool formed by the customer set is the same as that in the second embodiment, and is not described here.
  • the secondary shielding pool does not have a customer ID that is consistent with the extracted customer ID
  • the customer set corresponding to the customer ID is taken out from the customer database, and then the Shanghai and the customer database in the customer database are continuously compared; the customer database is to be completed. After a customer set than the output target customer base, it stands for the following marketing plan.
  • the present application also proposes a computer readable storage medium on which the construction system 20 of the target customer group is stored, when the construction system 20 of the target customer group is executed by one or more processors The construction method of the above target customer group or the operation of the electronic device is realized.

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Abstract

The present application relates to the field of customer marketing management, and disclosed thereby is a target customer group construction method. The target customer group construction method comprises the following steps: S1, constructing a customer database; S2, constructing a customer shielding pool: acquiring tags to be shielded, taking out customer sets having the tags to be shielded in the customer database and saving the taken-out sets so as to form a customer shielding pool; and S3, constructing a target customer group: acquiring tags to be screened, successively taking out customer sets having the tags to be screened in the customer database, then matching customer IDs of the extracted customer sets and customer IDs of all customer sets in the customer shielding pool, temporarily storing an extracted customer set if none the customer IDs of the extracted customer set matches a customer ID of the customer sets in the customer shielding pool, and saving all of the temporarily stored customer sets as a target customer group after the customer IDs of all extracted customer sets complete the matching, and outputting the target customer group. The present application enables a service system to automatically shield a portion of customers by means of building a shielding pool, thereby preventing excessive performing of different contact marketing on the same customer.

Description

目标客户群的构建方法、电子装置及存储介质Target customer group construction method, electronic device and storage medium
本申请申明享有2017年9月28日递交的申请号为201710905106.X、名称为“目标客户群的构建方法、电子装置及存储介质”的中国专利申请的优先权,该中国专利申请的整体内容以参考的方式结合在本申请中。This application claims the priority of the Chinese patent application entitled "Construction Method, Electronic Device and Storage Medium of Target Customer Group", which is filed on September 28, 2017, with the application number of 201710905106.X, the overall content of the Chinese patent application It is incorporated herein by reference.
技术领域Technical field
本申请涉及营销客户管理领域,特别涉及一种目标客户群的构建方法、电子装置及存储介质。The present application relates to the field of marketing customer management, and in particular, to a method for constructing a target customer group, an electronic device, and a storage medium.
背景技术Background technique
营销指的是企业发现或挖掘准消费者需求,从整体氛围的营造以及自身产品形态的营造去推广和销售产品,主要是深挖产品的内涵,切合准消费者的需求,从而让消费者深刻了解该产品进而购买该产品的过程。Marketing refers to the discovery or mining of prospective consumers' needs, from the creation of the overall atmosphere and the creation of their own product forms to promote and sell products, mainly to dig deep into the connotation of products, to meet the needs of consumers, so that consumers are profound Learn about the product and the process of purchasing it.
适当且精准地营销有助于销售,但是过度的对同一客户进行各种不同的接触营销容易对客户造成重复性骚扰,影响企业形象和客户体验度。Proper and accurate marketing can help sales, but excessive exposure to different customers for the same customer can easily cause repetitive sexual harassment, affecting corporate image and customer experience.
现有业务系统的客户数据库,通常只支持不断的增加客户信息,但对客户是否已通过不同渠道进行接触,或者是否在近期内进行过接触并不能很好的记录和屏蔽。同时,客户信息多为业务员人工进行维护,经常出现有意或无意地漏维护,导致客户信息不完整或不及时更新,进而出现短期对某一客户过度营销造成骚扰、客户信息错误等现象。The customer database of the existing business system usually only supports the continuous increase of customer information, but it is not well recorded and shielded whether the customer has contacted through different channels or whether it has been contacted in the near future. At the same time, the customer information is mostly manually maintained by the salesman, and the maintenance is often intentionally or unintentionally leaked, resulting in incomplete or untimely update of the customer information, which may lead to harassment of a customer's excessive marketing and customer information errors.
发明内容Summary of the invention
本申请要解决的技术问题是为了克服现有技术中因无法对客户进行屏蔽而发生过度营销对客户的问题,提出了一种目标客户群的构建方法、电子装置及存储介质,通过人工和自动结合的方式维护客户数据,并通过建立屏 蔽池,防止过度地对同一客户进行各种不同的接触营销。The technical problem to be solved by the present application is to overcome the problem of over-marketing to customers caused by the inability to shield customers in the prior art, and to propose a method, electronic device and storage medium for the target customer group, through manual and automatic The combined approach maintains customer data and prevents over-the-top contact marketing for the same customer by creating a screened pool.
本申请是通过下述技术方案来解决上述技术问题:The present application solves the above technical problems by the following technical solutions:
一种目标客户群的构建方法,包括以下步骤:S1、构建客户数据库:采集客户信息并对所述客户信息进行预处理,给每个客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;S2、构建客户屏蔽池:获取待屏蔽标签,将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;S3、构建目标客户群:获取待筛选标签,将所述客户数据库中具有所述待筛选标签的客户集依次取出,然后将取出的客户集的客户ID与客户屏蔽池中的所有客户集的客户ID进行匹配,若都不相匹配,则将该取出的客户集暂存,待所有取出的客户集的客户ID都完成匹配后,将暂存的所有客户集保存为目标客户群输出。A method for constructing a target customer group includes the following steps: S1. Building a customer database: collecting customer information and preprocessing the customer information, and associating at least one label with each customer ID in one or more dimensions to form a customer set; S2, constructing a customer screening pool: obtaining a label to be masked, taking out and storing the customer set having the label to be masked in the customer database to form a customer shielding pool; S3, constructing a target customer group: obtaining a label to be filtered And sequentially extracting the customer set having the label to be filtered in the customer database, and then matching the customer ID of the extracted customer set with the customer ID of all the customer sets in the customer shielding pool, if none match, The taken customer set is temporarily stored, and after all the customer IDs of the extracted customer sets are matched, all the stored customer sets are saved as the target customer group output.
一种电子装置,包括存储器和处理器,所述存储器上存储有可被所述处理器执行的目标客户群的构建系统,所述目标客户群的构建系统包括:客户数据库,预存有若干客户信息,每个所述客户信息分配有一个客户ID,且每个所述客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;客户屏蔽池形成模块,用于获取待屏蔽标签,并将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;目标客户筛选模块,用于获取待筛选标签,并将所述客户数据库中具有所述待筛选标签且未在所述客户屏蔽池中的客户集取出,并保存为目标客户群输出。An electronic device includes a memory and a processor, wherein the memory stores a build system of a target customer group executable by the processor, the build system of the target customer group includes: a customer database, pre-stored with a plurality of customer information Each of the customer information is assigned a customer ID, and each of the customer IDs associates at least one tag in one or more dimensions to form a customer set; a customer shielding pool forming module is configured to obtain a to-be-blocked tag. And the customer set having the to-be-masked label in the customer database is taken out and saved to form a customer shielding pool; the target customer screening module is configured to obtain a label to be filtered, and the customer database has the label to be filtered. The customer set that is not in the customer's blocked pool is taken out and saved as the target customer group output.
一种计算机可读存储介质,所述计算机可读存储介质内存储有目标客户群的构建系统,所述目标客户群的构建系统可被至少一个处理器所执行,以使所述至少一个处理器执行以下步骤:S1、构建客户数据库:采集客户信息并对所述客户信息进行预处理,给每个客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;S2、构建客户屏蔽池:获取待屏蔽标签,将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;S3、构建目标客户群:获取待筛选标签,将所述客户数据库中具有所述 待筛选标签的客户集依次取出,然后将取出的客户集的客户ID与客户屏蔽池中的所有客户集的客户ID进行匹配,若都不相匹配,则将该取出的客户集暂存,待所有取出的客户集的客户ID都完成匹配后,将暂存的所有客户集保存为目标客户群输出。A computer readable storage medium having stored therein a build system of a target customer group, the build system of the target customer group being executable by at least one processor to cause the at least one processor Performing the following steps: S1. Building a customer database: collecting customer information and pre-processing the customer information, and associateing at least one tag with one or more dimensions for each customer ID to form a customer set; S2, constructing a customer shielding Pool: obtaining a label to be masked, taking out and storing the customer set having the label to be masked in the customer database to form a customer shielding pool; S3, constructing a target customer group: obtaining a label to be filtered, and having the customer database The customer set that describes the filter label is sequentially taken out, and then the customer ID of the extracted customer set is matched with the customer ID of all the customer sets in the customer shielding pool. If none of the matching, the extracted customer set is temporarily stored. After all the customer IDs of the extracted customer sets have been matched, all the stored customer sets are saved as the target customer group output.
本申请的积极进步效果在于:本申请通过建立屏蔽池,使得业务系统自动屏蔽掉符合某些条件的客户,防止过度地对同一客户进行各种不同的接触营销The positive progress of the application is that the application establishes a shielding pool, so that the business system automatically shields customers who meet certain conditions, and prevents excessive contact marketing for the same customer.
附图说明DRAWINGS
图1示出了本申请电子装置一实施例的硬件架构示意图;1 is a schematic diagram showing the hardware architecture of an embodiment of an electronic device of the present application;
图2示出了本申请电子装置中目标客户群的构建系统一实施例的程序模块示意图;2 is a schematic diagram showing a program module of an embodiment of a system for constructing a target customer group in an electronic device of the present application;
图3示出了本申请电子装置中目标客户群的构建系统又一实施例的程序模块示意图;;3 is a schematic diagram showing a program module of still another embodiment of a system for constructing a target customer group in the electronic device of the present application;
图4示出了本申请目标客户群的构建方法实施例一的流程示意图;FIG. 4 is a schematic flowchart diagram of Embodiment 1 of a method for constructing a target customer group of the present application;
图5示出了本申请目标客户群的构建方法实施例三中构建客户屏蔽池的流程示意图;FIG. 5 is a schematic flowchart of constructing a customer screening pool in Embodiment 3 of a method for constructing a target customer group of the present application;
图6示出了本申请目标客户群的构建方法实施例四中构建客户屏蔽池的流程示意图;6 is a schematic flowchart of constructing a customer screening pool in Embodiment 4 of a method for constructing a target customer group of the present application;
图7示出了本申请目标客户群的构建方法第五实施例中构建目标客户群的流程示意图;7 is a schematic flowchart of constructing a target customer group in a fifth embodiment of a method for constructing a target customer group of the present application;
图8示出了本申请目标客户群的构建方法第六实施例中构建目标客户群的流程示意图。FIG. 8 is a schematic flowchart of constructing a target customer group in the sixth embodiment of the method for constructing a target customer group of the present application.
具体实施方式Detailed ways
下面通过实施例的方式进一步说明本申请,但并不因此将本申请限制在 所述的实施例范围之中。The present application is further illustrated by the following examples, but is not intended to limit the scope of the embodiments.
首先,本申请提出一种电子装置。First of all, the present application proposes an electronic device.
参阅图1所示,是本申请电子装置一实施例的硬件架构示意图。本实施例中,所述电子装置2是一种能够按照事先设定或者存储的指令,自动进行数值计算和/或信息处理的设备。例如,可以是智能手机、平板电脑、笔记本电脑、台式计算机、机架式服务器、刀片式服务器、塔式服务器或机柜式服务器(包括独立的服务器,或者多个服务器所组成的服务器集群)等。如图所示,所述电子装置2至少包括,但不限于,可通过系统总线相互通信连接存储器21、处理器22、网络接口23、以及目标客户群的构建系统20。其中:1 is a schematic diagram of a hardware architecture of an embodiment of an electronic device of the present application. In the embodiment, the electronic device 2 is an apparatus capable of automatically performing numerical calculation and/or information processing in accordance with an instruction set or stored in advance. For example, it can be a smartphone, a tablet, a laptop, a desktop computer, a rack server, a blade server, a tower server, or a rack server (including a stand-alone server, or a server cluster composed of multiple servers). As shown, the electronic device 2 includes at least, but not limited to, a storage system 21 that can communicate with each other via a system bus, a processor 22, a network interface 23, and a target customer group. among them:
所述存储器21至少包括一种类型的计算机可读存储介质,所述可读存储介质包括闪存、硬盘、多媒体卡、卡型存储器(例如,SD或DX存储器等)、随机访问存储器(RAM)、静态随机访问存储器(SRAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、可编程只读存储器(PROM)、磁性存储器、磁盘、光盘等。在一些实施例中,所述存储器21可以是所述电子装置2的内部存储单元,例如该电子装置2的硬盘或内存。在另一些实施例中,所述存储器21也可以是所述电子装置2的外部存储设备,例如该电子装置2上配备的插接式硬盘,智能存储卡(Smart Media Card,SMC),安全数字(Secure Digital,SD)卡,闪存卡(Flash Card)等。当然,所述存储器21还可以既包括所述电子装置2的内部存储单元也包括其外部存储设备。本实施例中,所述存储器21通常用于存储安装于所述电子装置2的操作系统和各类应用软件,例如所述目标客户群的构建系统20的程序代码等。此外,所述存储器21还可以用于暂时地存储已经输出或者将要输出的各类数据。The memory 21 includes at least one type of computer readable storage medium including a flash memory, a hard disk, a multimedia card, a card type memory (eg, SD or DX memory, etc.), a random access memory (RAM), Static Random Access Memory (SRAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Programmable Read Only Memory (PROM), magnetic memory, magnetic disk, optical disk, and the like. In some embodiments, the memory 21 may be an internal storage unit of the electronic device 2, such as a hard disk or a memory of the electronic device 2. In other embodiments, the memory 21 may also be an external storage device of the electronic device 2, such as a plug-in hard disk equipped on the electronic device 2, a smart memory card (SMC), and a secure digital device. (Secure Digital, SD) card, flash card, etc. Of course, the memory 21 can also include both the internal storage unit of the electronic device 2 and its external storage device. In this embodiment, the memory 21 is generally used to store an operating system installed in the electronic device 2 and various types of application software, such as program codes of the construction system 20 of the target customer group. Further, the memory 21 can also be used to temporarily store various types of data that have been output or are to be output.
所述处理器22在一些实施例中可以是中央处理器(Central Processing Unit,CPU)、控制器、微控制器、微处理器、或其他数据处理芯片。该处理器22通常用于控制所述电子装置2的总体操作,例如执行与所述电子装置2 进行数据交互或者通信相关的控制和处理等。本实施例中,所述处理器22用于运行所述存储器21中存储的程序代码或者处理数据,例如运行所述的目标客户群的构建系统20等。The processor 22 may be a Central Processing Unit (CPU), controller, microcontroller, microprocessor, or other data processing chip in some embodiments. The processor 22 is typically used to control the overall operation of the electronic device 2, such as performing control and processing associated with data interaction or communication with the electronic device 2. In this embodiment, the processor 22 is configured to run program code or processing data stored in the memory 21, such as the construction system 20 that runs the target customer group.
所述网络接口23可包括无线网络接口或有线网络接口,该网络接口23通常用于在所述电子装置2与其他电子装置之间建立通信连接。例如,所述网络接口23用于通过网络将所述电子装置2与外部终端相连,在所述电子装置2与外部终端之间的建立数据传输通道和通信连接等。所述网络可以是企业内部网(Intranet)、互联网(Internet)、全球移动通讯系统(Global System of Mobile communication,GSM)、宽带码分多址(Wideband Code Division Multiple Access,WCDMA)、4G网络、5G网络、蓝牙(Bluetooth)、Wi-Fi等无线或有线网络。The network interface 23 may comprise a wireless network interface or a wired network interface, which is typically used to establish a communication connection between the electronic device 2 and other electronic devices. For example, the network interface 23 is configured to connect the electronic device 2 to an external terminal through a network, establish a data transmission channel, a communication connection, and the like between the electronic device 2 and an external terminal. The network may be an intranet, an Internet, a Global System of Mobile communication (GSM), a Wideband Code Division Multiple Access (WCDMA), a 4G network, or a 5G network. Wireless or wired networks such as network, Bluetooth, Wi-Fi, etc.
需要指出的是,图1仅示出了具有组件21-23的电子装置2,但是应理解的是,并不要求实施所有示出的组件,可以替代的实施更多或者更少的组件。It is pointed out that FIG. 1 only shows the electronic device 2 with the components 21-23, but it should be understood that not all illustrated components are required to be implemented, and more or fewer components may be implemented instead.
在本实施例中,存储于存储器21中的所述目标客户群的构建系统20可以被分割为一个或者多个程序模块,所述一个或者多个程序模块被存储于存储器21中,并可由一个或多个处理器(本实施例为处理器22)所执行,以完成本申请。In the present embodiment, the construction system 20 of the target customer group stored in the memory 21 may be divided into one or more program modules, the one or more program modules being stored in the memory 21, and may be Or multiple processors (this embodiment is processor 22) are executed to complete the application.
图2示出了所述目标客户群的构建系统20一实施例的程序模块示意图,该实施例中,所述目标客户群的构建系统20可以被分割为客户数据库201、客户屏蔽池形成模块202和目标客户筛选模块203。以下描述将具体介绍所述程序模块201-203的具体功能。FIG. 2 is a schematic diagram of a program module of an embodiment of the target customer group construction system 20. In this embodiment, the target customer group construction system 20 can be divided into a customer database 201 and a customer shielding pool formation module 202. And target customer screening module 203. The following description will specifically describe the specific functions of the program modules 201-203.
所述客户数据库201,预存有若干客户信息,每个所述客户信息分配有一个客户ID,且每个所述客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;The customer database 201 prestores a plurality of customer information, each of the customer information is assigned a customer ID, and each of the customer IDs associates at least one tag in one or more dimensions to form a customer set;
所述客户屏蔽池形成模块202,用于获取待屏蔽标签,并将所述客户数 据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;The customer shielding pool forming module 202 is configured to acquire a label to be shielded, and take out and save the customer set having the label to be shielded in the customer database to form a customer shielding pool;
所述目标客户筛选模块203,用于获取待筛选标签,并将所述客户数据库中具有所述待筛选标签且未在所述客户屏蔽池中的客户集取出,并保存为目标客户群输出。The target customer screening module 203 is configured to obtain a label to be filtered, and take out the customer set in the customer database that has the label to be filtered and is not in the customer shielding pool, and save the output as a target customer group.
在本实施例中,所述客户信息包括客户的姓名、性别、年龄、归属地、联系电话、职业、爱好等比较固定的基本信息,还包括如最近一次接触的时间等变化频繁的信息;所述客户ID可以直接使用客户的姓名,对除客户姓名以外的信息进行归类,每个类别的名称即为维度,具体的信息内容即为标签。In this embodiment, the customer information includes relatively fixed basic information such as the customer's name, gender, age, attribution, contact number, occupation, hobby, and the like, and information such as the time of the last contact, etc.; The customer ID can directly use the customer's name to classify information other than the customer's name. The name of each category is the dimension, and the specific information content is the label.
又例如,图3示出了所述目标客户群的构建系统20又一实施例的程序模块示意图,该实施例中,所述目标客户群的构建系统20可以被分割为客户数据库201、客户屏蔽池形成模块202、目标客户筛选模块203和标签信息抓取模块204。For another example, FIG. 3 shows a schematic diagram of a program module of another embodiment of the target customer group construction system 20. In this embodiment, the target customer group construction system 20 can be divided into a customer database 201 and a customer shielding. The pool forming module 202, the target client screening module 203, and the tag information capture module 204.
其中,程序模块201-203所实现的功能同前述第一实施例,此处不再赘述;除此以外,程序模块204所实现的功能如下:The functions implemented by the program modules 201-203 are the same as those in the foregoing first embodiment, and are not described herein again; in addition, the functions implemented by the program module 204 are as follows:
所述标签信息抓取模块204,用于获取针对客户的最近一次接触的时间或客户的文字回复内容,并将所述最近一次接触的时间或所述文字回复内容转换成相应的标签与所述客户保存在所述客户数据库中的客户ID相关联。The tag information capture module 204 is configured to acquire a time of the last contact with the client or a text reply content of the client, and convert the time of the last contact or the text reply content into a corresponding label and the The customer ID associated with the customer saved in the customer database.
本实施例中,通过增加标签信息抓取模块204,实现最近一次接触的时间的自动记录,把获取的所述最近一次接触的时间作为标签与相对应的客户ID相关联,保存在客户数据库中。而这里所述的最近一次接触包括通过短信接触、微信推送接触或电话接触。In this embodiment, by adding the label information capture module 204, automatic recording of the time of the last contact is realized, and the acquired time of the last contact is associated with the corresponding customer ID as a label, and is saved in the customer database. . The most recent contact described here includes contact via SMS, WeChat push contact or telephone contact.
需要说明的是,采用标签信息抓取模块204获取针对客户的最近一次接触的时间或客户的文字回复内容,所述最近一次接触可以是通过短信接触、微信推送接触或电话接触,所述客户的文字回复主要指的是客户回复的接受短信通知或退订短信通知的回复,这种回复通常是用字母或者数字来表示, 便于系统的自动识别。It should be noted that the tag information capture module 204 obtains the time of the last contact for the customer or the text reply content of the client, and the latest contact may be through a short message contact, a WeChat push contact or a phone contact, the customer's The text reply mainly refers to the response of the customer to receive the SMS notification or the unsubscribe message notification. The reply is usually represented by letters or numbers, which is convenient for automatic identification of the system.
在标签信息抓取模块204抓取到上述信息后,会自动将该信息转化成相应的标签,并将该标签关联到客户数据库中对应客户ID上,且自动覆盖此标签所在维度上前一次关联的标签。After the tag information capture module 204 captures the above information, the information is automatically converted into a corresponding tag, and the tag is associated with the corresponding customer ID in the customer database, and the previous association is automatically overwritten in the dimension of the tag. s Mark.
其次,本申请提出一种目标客户群的构建方法。Secondly, the present application proposes a method of constructing a target customer group.
在实施例一中,如图4所示,所述目标客户群的构建方法包括以下步骤:In the first embodiment, as shown in FIG. 4, the method for constructing the target customer group includes the following steps:
步骤S1、构建客户数据库:采集客户信息并对所述客户信息进行预处理,给每个客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;Step S1: Build a customer database: collect customer information and preprocess the customer information, and associate each customer ID with at least one label in one or more dimensions to form a customer set;
步骤S2、构建客户屏蔽池:获取待屏蔽标签,将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;Step S2: Build a customer screening pool: obtain a label to be masked, and take out and save the customer set having the label to be masked in the customer database to form a customer shielding pool;
步骤S3、构建目标客户群:获取待筛选标签,将所述客户数据库中具有所述待筛选标签的客户集依次取出,然后将取出的客户集的客户ID与客户屏蔽池中的所有客户集的客户ID进行匹配,若都不相匹配,则将该取出的客户集暂存,待所有取出的客户集的客户ID都完成匹配后,将暂存的所有客户集保存为目标客户群输出。Step S3: Build a target customer group: obtain a label to be filtered, take out the customer set having the label to be filtered in the customer database, and then take the customer ID of the extracted customer set and all the customer sets in the customer shielding pool. The customer IDs are matched. If they do not match, the extracted customer set is temporarily stored. After all the customer IDs of the extracted customer sets have been matched, all the temporarily stored customer sets are saved as the target customer group output.
在本实施例中,所述步骤S1中建立的客户数据库为后续构建客户屏蔽池和目标客户群的基础。In this embodiment, the customer database established in the step S1 is the basis for the subsequent construction of the customer screening pool and the target customer group.
在实施例二中,基于前述实施例一,所述构建客户数据库具体可划分为以下分步骤:In the second embodiment, based on the foregoing first embodiment, the constructing the customer database may be specifically divided into the following sub-steps:
步骤S11,建立维度-标签库,通过程序和/或人工采集并整理的方式,将采集到的客户信息进行整理归类,以生成多维度,并在各维度上关联相应的一个或多个标签。Step S11, establishing a dimension-tag library, sorting and collecting the collected customer information by means of program and/or manual collection and sorting, to generate multiple dimensions, and associating corresponding one or more tags in each dimension .
步骤S12,建立客户-标签库,给采集到的每个客户信息分配一个客户ID,并给每个客户ID根据所述客户信息匹配一个或多个维度上的标签,最终对应每个客户ID形成一个客户集保存在所述客户数据库中。Step S12, establishing a customer-tag library, assigning a customer ID to each of the collected customer information, and matching each customer ID with one or more dimensions according to the customer information, and finally forming a corresponding customer ID. A customer set is saved in the customer database.
在本实施例中,所述客户信息包括客户的姓名、性别、年龄、归属地、联系电话、职业、爱好等比较固定的基本信息,还包括如最近一次接触的时间等变化频繁的信息;所述客户ID可以直接使用客户的姓名,对除客户姓名以外的信息进行归类,每个类别的名称即为维度,具体的信息内容即为标签。In this embodiment, the customer information includes relatively fixed basic information such as the customer's name, gender, age, attribution, contact number, occupation, hobby, and the like, and information such as the time of the last contact, etc.; The customer ID can directly use the customer's name to classify information other than the customer's name. The name of each category is the dimension, and the specific information content is the label.
进一步地,这里所述的标签部分为人工添加进客户数据库中的,还有部分则由系统自动记录后添加进客户数据库中。特别如最近一次接触的时间,这里的所述最近一次接触可以是通过短信接触、微信推送接触或电话接触等,系统可以自动获取这些接触的具体时间,并自动加入到客户数据库中。具体为:将通过这些方式接触的最近一次接触的时间与客户数据库中相应的客户ID相关联,同时覆盖之前关联的最近一次接触的时间,即所述最近一次接触的时间会自动进行更新。Further, the label part described here is manually added to the customer database, and some parts are automatically recorded by the system and added to the customer database. In particular, as in the last contact time, the most recent contact here may be through SMS contact, WeChat push contact or telephone contact, etc., the system can automatically obtain the specific time of these contacts and automatically join the customer database. Specifically, the time of the last contact contacted by these methods is associated with the corresponding customer ID in the customer database, and the time of the last contact associated with the previous contact is covered, that is, the time of the last contact is automatically updated.
在实施例三中,如图5所示,在前述实施例二的基础上,所述目标客户群的构建方法中的构建客户屏蔽池具体包括如下分步骤:In the third embodiment, as shown in FIG. 5, on the basis of the foregoing embodiment, the constructing the customer screening pool in the method for constructing the target customer group specifically includes the following sub-steps:
S21、获取待屏蔽标签;S21. Obtain a label to be shielded.
S22、将待屏蔽标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待屏蔽标签一样的标签,若是则执行步骤S23,若否则执行步骤S24;S22. Perform a one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the label to be masked, and if yes, execute step S23, if otherwise, execute Step S24;
S23、将所述客户数据库中具有与所述待屏蔽标签一样的标签的客户集取出暂存;S23. The customer set in the customer database that has the same label as the label to be masked is temporarily stored;
S24、判断所述客户数据库是否还有客户集未与所述待屏蔽标签进行比对,若是则执行步骤S22,若否则执行步骤S25;S24, it is determined whether the customer database is still not compared with the to-be-masked tag, if yes, step S22 is performed, otherwise step S25 is performed;
S25、将所有取出暂存的客户集保存为客户屏蔽池。S25. Save all the customer sets that are temporarily stored as a customer shielding pool.
本实施例中,给出了所述待屏蔽标签为一个时客户屏蔽池的构建过程。In this embodiment, a process of constructing the customer shielding pool when the label to be shielded is one is given.
在实施例四中,如图6所示,在前述实施例三的基础上,给出了所述待屏蔽标签为多个时客户屏蔽池的构建过程,具体包括如下分步骤:In the fourth embodiment, as shown in FIG. 6, on the basis of the foregoing third embodiment, the construction process of the customer shielding pool when the label to be shielded is multiple is given, which specifically includes the following sub-steps:
S20、获取屏蔽标签的数量;S20. Obtain a quantity of the shielding label.
S21-S25同实施例三,此处不再赘述;S21-S25 is the same as the third embodiment, and is not described here;
S26、将待屏蔽标签的数量自动减1后,并重置待屏蔽标签的数量;S26: automatically reduce the number of labels to be shielded by 1, and reset the number of labels to be shielded;
S27、判断待屏蔽标签的数量是否为0,若是则结束,若否则执行步骤S21。S27. Determine whether the number of labels to be masked is 0, and if yes, end, if otherwise, perform step S21.
本实施例中,所述待屏蔽标签为多个,每个待屏蔽标签对应构建一个客户屏蔽池,多个待屏蔽标签之间为或关系或者与关系,所述或关系或者与关系可以事先设定。In this embodiment, the number of the to-be-shielded labels is multiple, and each of the to-be-shielded labels is configured to construct a customer shielding pool, and the plurality of to-be-masked labels have a relationship or relationship, and the relationship or relationship may be set in advance. set.
这里,以待屏蔽标签为年龄超过60岁、最近3个月内接触过及已投保任意一种保险为例,将关联有这三种标签的客户集分别取出,并分别保存为一级客户屏蔽池、二级客户屏蔽池和三级客户屏蔽池,其过程如下:Here, for the case where the label to be shielded is aged over 60, contacted in the last 3 months, and any insurance has been insured, the customer set associated with the three labels is separately taken out and saved as a level 1 customer. The pool, the secondary customer shielding pool and the third-level customer shielding pool are as follows:
将标签60岁与客户数据库中各客户集中的年龄标签进行一一比对,将凡是具有年龄标签60岁的客户集从客户数据库取出暂存,重复前述步骤,直至完成与客户数据库中所有客户集的比对为止,然后将所有取出暂存的客户集保存为一级客户屏蔽池;The 60-year-old label is compared with the age label of each customer in the customer database, and the customer set with the age label of 60 years old is taken out from the customer database for temporary storage, and the above steps are repeated until all customer sets in the customer database are completed. Until the comparison, then save all the deferred customer sets as a level 1 customer blocked pool;
所述二级客户屏蔽池中保存了最近3个月内接触过的客户所对应的客户集,而所述三级客户屏蔽池中保存了投保过的客户所对应的客户集,其构建过程同一级客户屏蔽池的构建,这里不再赘述。The secondary customer shielding pool stores the customer set corresponding to the customer contacted in the last 3 months, and the third-level customer shielding pool stores the customer set corresponding to the insured customer, and the construction process is the same The construction of the level customer blocking pool is not repeated here.
进一步地,根据多个待屏蔽标签之间设定的关系不同,所述步骤S3的具体流程不同。Further, the specific process of the step S3 is different according to the relationship set between the plurality of to-be-shielded tags.
在实施例五中,如图7所示,在前述实施例四的基础上,当多个所述待屏蔽标签之间为或关系时,所述目标客户群的构建方法中的构建目标客户群具体包括如下分步骤:In the fifth embodiment, as shown in FIG. 7, on the basis of the foregoing fourth embodiment, when a plurality of the to-be-masked tags are in a relationship, the target customer group in the method for constructing the target customer group is constructed. Specifically, the following sub-steps are included:
S31、获取待筛选标签;S31. Obtain a label to be filtered.
S32、将待筛选标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待筛选标签一样的标签,若是则 执行步骤S33,若否则执行步骤S35;S32. Perform one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the to-be-filtered label, and if yes, execute step S33, if otherwise, execute Step S35;
S33、将所述客户数据库中具有与所述待筛选标签一样的标签的客户集取出待用;S33. Take out a customer set in the customer database that has the same label as the to-be-filtered label, and use it for use;
S34、将取出待用的客户集的客户ID与客户屏蔽池中的客户集的客户ID进行一一比对,判断所述客户屏蔽池中是否具有与该客户集的客户ID相一致的客户ID,若是则执行S35,若否则执行S36;S34. Compare the customer ID of the customer set to be used with the customer ID of the customer set in the customer shielding pool, and determine whether the customer shielding pool has a customer ID that is consistent with the customer ID of the customer set. If yes, execute S35, otherwise execute S36;
S35、判断所述客户数据库是否还有客户集的客户ID未与所述待筛选标签进行比对,若是则执行步骤S32,若否则执行S38;S35, determining whether the customer database has a customer ID of the customer set is not compared with the to-be-filtered tag, if yes, executing step S32, if otherwise, executing S38;
S36、判断是否还有客户屏蔽池未进行比对,若是则执行S34,若否则执行步骤S37;S36, judging whether there is still a customer shielding pool is not compared, if yes, executing S34, if otherwise executing step S37;
S37、将取出待用的客户集暂存至目标客户群中,并重复执行步骤S35;S37, the customer set to be taken out is temporarily stored in the target customer group, and step S35 is repeatedly executed;
S38、输出目标客户群。S38, output target customer group.
这里,以从客户数据库中筛选出归属地为上海,且年龄不超过60岁、最近3个月内未接触过或没有投保任意一种保险的客户为例,具体说明待屏蔽标签之间为或关系时目标客户群的建立:Here, for example, a customer who is located in Shanghai and whose age is not over 60 years old, has not been contacted or has not insured any insurance within the last 3 months is taken as an example, and the specific The establishment of the target customer group in the relationship:
这里涉及到的三个屏蔽池的建立,具体为由年龄标签大于60岁的客户集组成的一级屏蔽池、由最近一次接触的时间标签为时间在近三个月内的客户集组成的二级屏蔽池、以及投保标签为具体保险险种的客户集组成的三级屏蔽池,具体屏蔽池的建立同实施例二,这里不再赘述。The establishment of three shielding pools involved here is specifically a first-level shielding pool consisting of a customer set with an age label greater than 60 years old, and a time stamp labeled by the most recent contact is a customer set consisting of time in the past three months. The level of the shielding pool and the insured label are the three-level screening pool of the customer insurance group. The specific shielding pool is established in the same manner as the second embodiment, and is not described here.
将上海与客户数据库中客户集中的标签进行比对,将具有归属地标签为上海的客户集所对应的客户ID取出依次与三个屏蔽池中的客户ID进行比对,但凡发现任意一个屏蔽池中具有与该取出的客户ID相一致的客户ID,则停止与屏蔽池中客户ID的比对,若三个屏蔽池中都不具有与该取出的客户ID相一致的客户ID,则该取出的客户ID保存至目标客户群中。然后继续用上海与客户数据库中剩下的客户集中的标签进行比对,并重复前述步骤,直至所述客户数据库中所有的客户集都完成比对为止。最后,将目标客 户群输出,为后面的营销策划待用。Compare the customer-focused tags in Shanghai with the customer database, and compare the customer IDs corresponding to the customer set with the home tag in Shanghai with the customer IDs in the three blocked pools, but find any one of the blocked pools. If there is a customer ID that matches the extracted customer ID, the comparison with the customer ID in the screening pool is stopped, and if none of the three screening pools has a customer ID that is consistent with the extracted customer ID, the removal is performed. The customer ID is saved to the target customer group. Then continue to use Shanghai to compare the tags in the customer set in the customer database, and repeat the above steps until all the customer sets in the customer database are compared. Finally, the target customer group is output for future marketing planning.
在实施例六中,如图8所示,在前述实施例四的基础上,当多个所述待屏蔽标签之间为与关系时,所述目标客户群的构建方法中的构建目标客户群具体包括如下分步骤:In the sixth embodiment, as shown in FIG. 8, on the basis of the foregoing fourth embodiment, when a plurality of the to-be-masked tags are in a relationship, the target customer group in the method for constructing the target customer group is constructed. Specifically, the following sub-steps are included:
S31’、获取待筛选标签;S31', obtaining a label to be screened;
S32’、将待筛选标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待筛选标签一样的标签,若是则执行步骤S33’,若否则执行步骤S36’;S32', the label to be selected is compared with the label of each customer set pre-stored in the customer database, and it is determined whether the customer set has the same label as the label to be filtered, and if yes, step S33' is performed. Otherwise, step S36' is performed;
S33’、将所述客户数据库中具有与所述待筛选标签一样的标签的客户集取出待用;S33', taking out a customer set in the customer database that has the same label as the to-be-screened label;
S34’、将取出待用的客户集的客户ID与客户屏蔽池中的客户集的客户ID进行一一比对,判断所述客户屏蔽池中是否具有与该客户集的客户ID相一致的客户ID,若是则执行S35’,若否则执行S37’;S34', comparing the customer ID of the customer set to be used for comparison with the customer ID of the customer set in the customer shielding pool, and determining whether the customer shielding pool has a customer that is consistent with the customer ID of the customer set ID, if yes, execute S35', otherwise execute S37';
S35’、判断是否还有客户屏蔽池未进行比对,若是则执行S34’,若否则执行步骤S36’;S35', determining whether there is still a customer shielding pool is not compared, if yes, executing S34', if otherwise executing step S36';
S36’、判断所述客户数据库是否还有客户集的客户ID未与所述待筛选标签进行比对,若是则执行步骤S32’,若否则执行S38’;S36', determining whether the customer database has a customer ID of the customer set is not compared with the to-be-filtered tag, if yes, executing step S32', if otherwise executing S38';
S37’、将取出待用的客户集暂存至目标客户群中,并重复执行步骤S36’;S37', temporarily storing the set of customers to be used in the target customer group, and repeating step S36';
S38’、输出目标客户群。S38', output target customer group.
下面以从客户数据库中筛选出归属地为上海,且年龄在20岁至60岁之间,且最近三个月内未接触过的客户为例,具体说明待屏蔽标签之间为与关系时目标客户群的建立:In the following, an example is taken from a customer database to select a customer whose origin is Shanghai and is between the ages of 20 and 60, and has not been contacted within the last three months. Customer base establishment:
这里涉及到的两个屏蔽池的建立,具体为由具有年龄标签为20岁-60岁的客户集组成的一级屏蔽池,和由最近一次接触的时间标签为时间在近三个月内的客户集组成的二级屏蔽池,具体屏蔽池的建立同实施例二,这里不再赘述。The establishment of two shielding pools involved here is specifically a first-level shielding pool consisting of a customer set with an age label of 20-60 years old, and the time stamp of the last contact is within the last three months. The secondary shielding pool formed by the customer set is the same as that in the second embodiment, and is not described here.
将上海与客户数据库中客户集中的标签进行比对;将具有归属地标签为上海的客户集所对应的客户ID取出依次与两个屏蔽池中的客户ID,只有发现两个屏蔽池中均具有与该取出的客户ID相一致的客户ID,才直接继续将上海与客户数据库中客户集中的标签进行比对;若一级屏蔽池中不具有与该取出的客户ID相一致的客户ID,则跳过与二级屏蔽池的比对,直接将该客户ID对应的客户集从客户数据库中取出暂存,然后继续将上海与客户数据库中客户集中的标签进行比对;若一级屏蔽池中具有与该取出的客户ID相一致的客户ID,则必须再与二级屏蔽池进行比对,进一步地,若二级屏蔽池中不具有与该取出的客户ID相一致的客户ID,才能将该客户ID对应的客户集从客户数据库中取出暂存,然后继续将上海与客户数据库中客户集中的标签进行比对;待完成客户数据库中所有客户集比对后,将目标客户群输出,为后面的营销策划待用。Compare the customer-focused tags in Shanghai with the customer database; take the customer ID corresponding to the customer set with the home tag in Shanghai and the customer IDs in the two blocked pools, and only find the two blocked pools. The customer ID corresponding to the extracted customer ID is directly compared with the customer-focused label in the customer database in Shanghai; if the first-level screening pool does not have the customer ID consistent with the extracted customer ID, then Skip the comparison with the secondary shielding pool, directly remove the customer set corresponding to the customer ID from the customer database, and then continue to compare the labels of the customer sets in Shanghai with the customer database; If there is a customer ID that is consistent with the extracted customer ID, it must be compared with the secondary shielding pool. Further, if the secondary shielding pool does not have a customer ID that is consistent with the extracted customer ID, The customer set corresponding to the customer ID is taken out from the customer database, and then the Shanghai and the customer database in the customer database are continuously compared; the customer database is to be completed. After a customer set than the output target customer base, it stands for the following marketing plan.
此外,本申请还提出一种计算机可读存储介质,该计算机可读存储介质上存储有所述目标客户群的构建系统20,该目标客户群的构建系统20被一个或多个处理器执行时实现上述目标客户群的构建方法或电子装置的操作。Furthermore, the present application also proposes a computer readable storage medium on which the construction system 20 of the target customer group is stored, when the construction system 20 of the target customer group is executed by one or more processors The construction method of the above target customer group or the operation of the electronic device is realized.
虽然以上描述了本申请的具体实施方式,但是本领域的技术人员应当理解,这仅是举例说明,本申请的保护范围是由所附权利要求书限定的。本领域的技术人员在不背离本申请的原理和实质的前提下,可以对这些实施方式做出多种变更或修改,但这些变更和修改均落入本申请的保护范围。While the embodiments of the present invention have been described above, it will be understood by those skilled in the art that the scope of the invention is defined by the appended claims. A person skilled in the art can make various changes or modifications to these embodiments without departing from the spirit and scope of the present application, and such changes and modifications fall within the scope of the present application.

Claims (16)

  1. 一种目标客户群的构建方法,其特征在于,包括以下步骤:A method for constructing a target customer group, comprising the steps of:
    S1、构建客户数据库:采集客户信息并对所述客户信息进行预处理,给每个客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;S1. Build a customer database: collect customer information and preprocess the customer information, and associate each customer ID with at least one label in one or more dimensions to form a customer set;
    S2、构建客户屏蔽池:获取待屏蔽标签,将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;S2. Build a customer shielding pool: obtain a label to be shielded, and take out and save the customer set having the label to be shielded in the customer database to form a customer shielding pool;
    S3、构建目标客户群:获取待筛选标签,将所述客户数据库中具有所述待筛选标签的客户集依次取出,然后将取出的客户集的客户ID与客户屏蔽池中的所有客户集的客户ID进行匹配,若都不相匹配,则将该取出的客户集暂存,待所有取出的客户集的客户ID都完成匹配后,将暂存的所有客户集保存为目标客户群输出。S3. Build a target customer group: obtain a label to be filtered, take out the customer set having the label to be filtered in the customer database, and then take out the customer ID of the customer set and the customer of all customer sets in the customer shielding pool. The IDs are matched. If none of them match, the extracted customer set is temporarily stored. After all the customer IDs of the extracted customer sets have been matched, all the temporarily stored customer sets are saved as the target customer group output.
  2. 根据权利要求1所述的目标客户群的构建方法,其特征在于,步骤S1所述的构建客户数据库具体包括以下分步骤:The method for constructing a target customer group according to claim 1, wherein the building the customer database described in step S1 specifically comprises the following sub-steps:
    S11、建立维度-标签库,通过程序和/或人工采集并整理的方式,将采集到的客户信息进行整理归类,以生成多维度,并在各维度上关联相应的一个或多个标签;S11. Establish a dimension-tag library, and sort and collect the collected customer information by program and/or manual collection to generate multiple dimensions, and associate corresponding one or more tags in each dimension;
    S12、建立客户-标签库,给采集到的每个客户信息分配一个客户ID,并给每个客户ID根据所述客户信息关联一个或多个维度上的标签,最终对应每个客户ID形成一个客户集保存在所述客户数据库中。S12. Establish a client-tag library, assign a customer ID to each customer information collected, and associate each customer ID with a label in one or more dimensions according to the customer information, and finally form a corresponding one for each customer ID. The customer set is saved in the customer database.
  3. 根据权利要求2所述的目标客户群的构建方法,其特征在于,所述维度包括最近一次接触的时间,所述最近一次接触包括通过短信接触、微信推送接触或电话接触。The method of constructing a target customer group according to claim 2, wherein the dimension comprises a time of the most recent contact, the last contact comprising a short message contact, a WeChat push contact or a telephone contact.
  4. 根据权利要求1所述的目标客户群的构建方法,其特征在于,步骤S2所述的构建客户屏蔽池具体包括以下分步骤:The method for constructing a target customer group according to claim 1, wherein the constructing the customer screening pool in step S2 specifically comprises the following sub-steps:
    S21、获取待屏蔽标签;S21. Obtain a label to be shielded.
    S22、将待屏蔽标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待屏蔽标签一样的标签,若是则执行步骤S23,若否则执行步骤S24;S22. Perform a one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the label to be masked, and if yes, execute step S23, if otherwise, execute Step S24;
    S23、将所述客户数据库中具有与所述待屏蔽标签一样的标签的客户集取出暂存;S23. The customer set in the customer database that has the same label as the label to be masked is temporarily stored;
    S24、判断所述客户数据库是否还有客户集未与所述待屏蔽标签进行比对,若是则执行步骤S22,若否则执行步骤S25;S24, it is determined whether the customer database is still not compared with the to-be-masked tag, if yes, step S22 is performed, otherwise step S25 is performed;
    S25、将所有取出暂存的客户集保存为客户屏蔽池。S25. Save all the customer sets that are temporarily stored as a customer shielding pool.
  5. 根据权利要求4所述的目标客户群的构建方法,其特征在于,在步骤S21之前还包括:S20、获取屏蔽标签的数量;The method for constructing a target customer group according to claim 4, further comprising: before step S21: S20, obtaining the number of masked labels;
    在步骤S25之后还包括:After step S25, the method further includes:
    S26、将待屏蔽标签的数量自动减1后,并重置待屏蔽标签的数量;S26: automatically reduce the number of labels to be shielded by 1, and reset the number of labels to be shielded;
    S27、判断待屏蔽标签的数量是否为0,若是则结束,若否则执行步骤S21。S27. Determine whether the number of labels to be masked is 0, and if yes, end, if otherwise, perform step S21.
  6. 根据权利要求5所述的目标客户群的构建方法,其特征在于,步骤S2中所述的待屏蔽为一个或多个,每个所述待屏蔽标签对应构建一个客户屏蔽池,且多个待屏蔽标签之间为或关系,步骤S3所述的构建目标客户群具体包括以下分步骤:The method for constructing a target customer group according to claim 5, wherein the one to be masked in the step S2 is one or more, and each of the to-be-masked tags is configured to construct a customer shielding pool, and the plurality of to-be-masked For the relationship between the masked labels, the build target customer group described in step S3 specifically includes the following sub-steps:
    S31、获取待筛选标签;S31. Obtain a label to be filtered.
    S32、将待筛选标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待筛选标签一样的标签,若是则执行步骤S33,若否则执行步骤S35;S32. Perform one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the to-be-filtered label, and if yes, execute step S33, if otherwise, execute Step S35;
    S33、将所述客户数据库中具有与所述待筛选标签一样的标签的客户集取出待用;S33. Take out a customer set in the customer database that has the same label as the to-be-filtered label, and use it for use;
    S34、将取出待用的客户集的客户ID与客户屏蔽池中的客户集的客户ID进行一一比对,判断所述客户屏蔽池中是否具有与该客户集的客户ID相一 致的客户ID,若是则执行S35,若否则执行S36;S34. Compare the customer ID of the customer set to be used with the customer ID of the customer set in the customer shielding pool, and determine whether the customer shielding pool has a customer ID that is consistent with the customer ID of the customer set. If yes, execute S35, otherwise execute S36;
    S35、判断所述客户数据库是否还有客户集的客户ID未与所述待筛选标签进行比对,若是则执行步骤S32,若否则执行S38;S35, determining whether the customer database has a customer ID of the customer set is not compared with the to-be-filtered tag, if yes, executing step S32, if otherwise, executing S38;
    S36、判断是否还有客户屏蔽池未进行比对,若是则执行S34,若否则执行步骤S37;S36, judging whether there is still a customer shielding pool is not compared, if yes, executing S34, if otherwise executing step S37;
    S37、将取出待用的客户集暂存至目标客户群中,并重复执行步骤S35;S37, the customer set to be taken out is temporarily stored in the target customer group, and step S35 is repeatedly executed;
    S38、输出目标客户群。S38, output target customer group.
  7. 根据权利要求5所述的目标客户群的构建方法,其特征在于,步骤S2中所述的待屏蔽标签为一个或多个,每个所述待屏蔽标签对应构建一个客户屏蔽池,且多个待屏蔽标签之间为与关系,步骤S3所述的构建目标客户群具体包括以下分步骤:The method for constructing a target customer group according to claim 5, wherein the label to be masked in the step S2 is one or more, and each of the labels to be masked corresponds to construct a customer shielding pool, and multiple For the relationship between the tags to be masked, the build target customer group described in step S3 specifically includes the following sub-steps:
    S31’、获取待筛选标签;S31', obtaining a label to be screened;
    S32’、将待筛选标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待筛选标签一样的标签,若是则执行步骤S33’,若否则执行步骤S36’;S32', the label to be selected is compared with the label of each customer set pre-stored in the customer database, and it is determined whether the customer set has the same label as the label to be filtered, and if yes, step S33' is performed. Otherwise, step S36' is performed;
    S33’、将所述客户数据库中具有与所述待筛选标签一样的标签的客户集取出待用;S33', taking out a customer set in the customer database that has the same label as the to-be-screened label;
    S34’、将取出待用的客户集的客户ID与客户屏蔽池中的客户集的客户ID进行一一比对,判断所述客户屏蔽池中是否具有与该客户集的客户ID相一致的客户ID,若是则执行S35’,若否则执行S37’;S34', comparing the customer ID of the customer set to be used for comparison with the customer ID of the customer set in the customer shielding pool, and determining whether the customer shielding pool has a customer that is consistent with the customer ID of the customer set ID, if yes, execute S35', otherwise execute S37';
    S35’、判断是否还有客户屏蔽池未进行比对,若是则执行S34’,若否则执行步骤S36’;S35', determining whether there is still a customer shielding pool is not compared, if yes, executing S34', if otherwise executing step S36';
    S36’、判断所述客户数据库是否还有客户集的客户ID未与所述待筛选标签进行比对,若是则执行步骤S32’,若否则执行S38’;S36', determining whether the customer database has a customer ID of the customer set is not compared with the to-be-filtered tag, if yes, executing step S32', if otherwise executing S38';
    S37’、将取出待用的客户集暂存至目标客户群中,并重复执行步骤S36’;S37', temporarily storing the set of customers to be used in the target customer group, and repeating step S36';
    S38’、输出目标客户群。S38', output target customer group.
  8. 一种电子装置,包括存储器、处理器,其特征在于,所述存储器上存储有可被所述处理器执行的目标客户群的构建系统,所述目标客户群的构建系统包括:An electronic device includes a memory and a processor, wherein the memory stores a build system of a target customer group executable by the processor, and the build system of the target customer group includes:
    客户数据库,预存有若干客户信息,每个所述客户信息分配有一个客户ID,且每个所述客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;a customer database prestored with a plurality of customer information, each of the customer information being assigned a customer ID, and each of the customer IDs associated with at least one tag in one or more dimensions to form a customer set;
    客户屏蔽池形成模块,用于获取待屏蔽标签,并将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;a customer shielding pool forming module, configured to acquire a label to be shielded, and take out and save the customer set having the label to be shielded in the customer database to form a customer shielding pool;
    目标客户筛选模块,用于获取待筛选标签,并将所述客户数据库中具有所述待筛选标签且未在所述客户屏蔽池中的客户集取出,并保存为目标客户群输出。The target customer screening module is configured to obtain a label to be filtered, and take out the customer set in the customer database that has the label to be filtered and is not in the customer shielding pool, and save the output as a target customer group.
  9. 根据权利要求8所述的电子装置,其特征在于,还包括:The electronic device according to claim 8, further comprising:
    标签信息抓取模块,用于获取针对客户的最近一次接触的时间或客户的文字回复内容,并将所述最近一次接触的时间或所述文字回复内容转换成相应的标签与所述客户保存在所述客户数据库中的客户ID相关联。a label information capture module, configured to acquire a time of the last contact with the customer or a text reply content of the customer, and convert the time of the last contact or the text reply content into a corresponding label and save the The customer ID in the customer database is associated.
  10. 一种计算机可读存储介质,其特征在于,所述计算机可读存储介质内存储有目标客户群的构建系统,所述目标客户群的构建系统可被至少一个处理器所执行,以使所述至少一个处理器执行以下步骤:A computer readable storage medium, wherein the computer readable storage medium stores a build system of a target customer group, the build system of the target customer group being executable by at least one processor to cause the At least one processor performs the following steps:
    S1、构建客户数据库:采集客户信息并对所述客户信息进行预处理,给每个客户ID在一个或多个维度上关联至少一个标签以形成一个客户集;S1. Build a customer database: collect customer information and preprocess the customer information, and associate each customer ID with at least one label in one or more dimensions to form a customer set;
    S2、构建客户屏蔽池:获取待屏蔽标签,将所述客户数据库中具有所述待屏蔽标签的客户集取出并保存形成客户屏蔽池;S2. Build a customer shielding pool: obtain a label to be shielded, and take out and save the customer set having the label to be shielded in the customer database to form a customer shielding pool;
    S3、构建目标客户群:获取待筛选标签,将所述客户数据库中具有所述待筛选标签的客户集依次取出,然后将取出的客户集的客户ID与客户屏蔽池中的所有客户集的客户ID进行匹配,若都不相匹配,则将该取出的客户集暂存,待所有取出的客户集的客户ID都完成匹配后,将暂存的所有客户 集保存为目标客户群输出。S3. Build a target customer group: obtain a label to be filtered, take out the customer set having the label to be filtered in the customer database, and then take out the customer ID of the customer set and the customer of all customer sets in the customer shielding pool. The IDs are matched. If none of them match, the extracted customer set is temporarily stored. After all the customer IDs of the extracted customer sets have been matched, all the temporarily stored customer sets are saved as the target customer group output.
  11. 根据权利要求10所述的计算机可读存储介质,其特征在于,步骤S1所述的构建客户数据库具体包括以下分步骤:The computer readable storage medium according to claim 10, wherein the building the customer database described in step S1 comprises the following sub-steps:
    S11、建立维度-标签库,通过程序和/或人工采集并整理的方式,将采集到的客户信息进行整理归类,以生成多维度,并在各维度上关联相应的一个或多个标签;S11. Establish a dimension-tag library, and sort and collect the collected customer information by program and/or manual collection to generate multiple dimensions, and associate corresponding one or more tags in each dimension;
    S12、建立客户-标签库,给采集到的每个客户信息分配一个客户ID,并给每个客户ID根据所述客户信息关联一个或多个维度上的标签,最终对应每个客户ID形成一个客户集保存在所述客户数据库中。S12. Establish a client-tag library, assign a customer ID to each customer information collected, and associate each customer ID with a label in one or more dimensions according to the customer information, and finally form a corresponding one for each customer ID. The customer set is saved in the customer database.
  12. 根据权利要求11所述的计算机可读存储介质,其特征在于,所述维度包括最近一次接触的时间,所述最近一次接触包括通过短信接触、微信推送接触或电话接触。The computer readable storage medium of claim 11, wherein the dimension comprises a time of a last contact, the last contact comprising a text message contact, a WeChat push contact, or a phone contact.
  13. 根据权利要求10所述的计算机可读存储介质,其特征在于,步骤S2所述的构建客户屏蔽池具体包括以下分步骤:The computer readable storage medium according to claim 10, wherein the constructing the customer screening pool in step S2 specifically comprises the following substeps:
    S21、获取待屏蔽标签;S21. Obtain a label to be shielded.
    S22、将待屏蔽标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待屏蔽标签一样的标签,若是则执行步骤S23,若否则执行步骤S24;S22. Perform a one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the label to be masked, and if yes, execute step S23, if otherwise, execute Step S24;
    S23、将所述客户数据库中具有与所述待屏蔽标签一样的标签的客户集取出暂存;S23. The customer set in the customer database that has the same label as the label to be masked is temporarily stored;
    S24、判断所述客户数据库是否还有客户集未与所述待屏蔽标签进行比对,若是则执行步骤S22,若否则执行步骤S25;S24, it is determined whether the customer database is still not compared with the to-be-masked tag, if yes, step S22 is performed, otherwise step S25 is performed;
    S25、将所有取出暂存的客户集保存为客户屏蔽池。S25. Save all the customer sets that are temporarily stored as a customer shielding pool.
  14. 根据权利要求13所述的计算机可读存储介质,其特征在于,在步骤S21之前还包括:S20、获取屏蔽标签的数量;The computer readable storage medium according to claim 13, wherein before step S21, the method further comprises: S20: acquiring the number of the mask labels;
    在步骤S25之后还包括:After step S25, the method further includes:
    S26、将待屏蔽标签的数量自动减1后,并重置待屏蔽标签的数量;S26: automatically reduce the number of labels to be shielded by 1, and reset the number of labels to be shielded;
    S27、判断待屏蔽标签的数量是否为0,若是则结束,若否则执行步骤S21。S27. Determine whether the number of labels to be masked is 0, and if yes, end, if otherwise, perform step S21.
  15. 根据权利要求14所述的计算机可读存储介质,其特征在于,步骤S2中所述的待屏蔽为一个或多个,每个所述待屏蔽标签对应构建一个客户屏蔽池,且多个待屏蔽标签之间为或关系,步骤S3所述的构建目标客户群具体包括以下分步骤:The computer readable storage medium according to claim 14, wherein the one to be masked in step S2 is one or more, and each of the to-be-shielded labels is correspondingly constructed with a customer shielding pool, and a plurality of to be shielded For the relationship between the tags, the build target customer group described in step S3 specifically includes the following sub-steps:
    S31、获取待筛选标签;S31. Obtain a label to be filtered.
    S32、将待筛选标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待筛选标签一样的标签,若是则执行步骤S33,若否则执行步骤S35;S32. Perform one-to-one comparison with the label of each customer set pre-stored in the customer database, and determine whether the customer set has the same label as the to-be-filtered label, and if yes, execute step S33, if otherwise, execute Step S35;
    S33、将所述客户数据库中具有与所述待筛选标签一样的标签的客户集取出待用;S33. Take out a customer set in the customer database that has the same label as the to-be-filtered label, and use it for use;
    S34、将取出待用的客户集的客户ID与客户屏蔽池中的客户集的客户ID进行一一比对,判断所述客户屏蔽池中是否具有与该客户集的客户ID相一致的客户ID,若是则执行S35,若否则执行S36;S34. Compare the customer ID of the customer set to be used with the customer ID of the customer set in the customer shielding pool, and determine whether the customer shielding pool has a customer ID that is consistent with the customer ID of the customer set. If yes, execute S35, otherwise execute S36;
    S35、判断所述客户数据库是否还有客户集的客户ID未与所述待筛选标签进行比对,若是则执行步骤S32,若否则执行S38;S35, determining whether the customer database has a customer ID of the customer set is not compared with the to-be-filtered tag, if yes, executing step S32, if otherwise, executing S38;
    S36、判断是否还有客户屏蔽池未进行比对,若是则执行S34,若否则执行步骤S37;S36, judging whether there is still a customer shielding pool is not compared, if yes, executing S34, if otherwise executing step S37;
    S37、将取出待用的客户集暂存至目标客户群中,并重复执行步骤S35;S37, the customer set to be taken out is temporarily stored in the target customer group, and step S35 is repeatedly executed;
    S38、输出目标客户群。S38, output target customer group.
  16. 根据权利要求14所述的计算机可读存储介质,其特征在于,步骤S2中所述的待屏蔽标签为一个或多个,每个所述待屏蔽标签对应构建一个客户屏蔽池,且多个待屏蔽标签之间为与关系,步骤S3所述的构建目标客户群具体包括以下分步骤:The computer readable storage medium according to claim 14, wherein the label to be masked in the step S2 is one or more, and each of the labels to be masked corresponds to construct a customer shielding pool, and the plurality of to-be-shielded The relationship between the mask tags is the relationship, and the build target customer group described in step S3 specifically includes the following sub-steps:
    S31’、获取待筛选标签;S31', obtaining a label to be screened;
    S32’、将待筛选标签与客户数据库中预存的每个客户集中的标签进行一一比对,判断所述客户集中是否具有与所述待筛选标签一样的标签,若是则执行步骤S33’,若否则执行步骤S36’;S32', the label to be selected is compared with the label of each customer set pre-stored in the customer database, and it is determined whether the customer set has the same label as the label to be filtered, and if yes, step S33' is performed. Otherwise, step S36' is performed;
    S33’、将所述客户数据库中具有与所述待筛选标签一样的标签的客户集取出待用;S33', taking out a customer set in the customer database that has the same label as the to-be-screened label;
    S34’、将取出待用的客户集的客户ID与客户屏蔽池中的客户集的客户ID进行一一比对,判断所述客户屏蔽池中是否具有与该客户集的客户ID相一致的客户ID,若是则执行S35’,若否则执行S37’;S34', comparing the customer ID of the customer set to be used for comparison with the customer ID of the customer set in the customer shielding pool, and determining whether the customer shielding pool has a customer that is consistent with the customer ID of the customer set ID, if yes, execute S35', otherwise execute S37';
    S35’、判断是否还有客户屏蔽池未进行比对,若是则执行S34’,若否则执行步骤S36’;S35', determining whether there is still a customer shielding pool is not compared, if yes, executing S34', if otherwise executing step S36';
    S36’、判断所述客户数据库是否还有客户集的客户ID未与所述待筛选标签进行比对,若是则执行步骤S32’,若否则执行S38’;S36', determining whether the customer database has a customer ID of the customer set is not compared with the to-be-filtered tag, if yes, executing step S32', if otherwise executing S38';
    S37’、将取出待用的客户集暂存至目标客户群中,并重复执行步骤S36’;S37', temporarily storing the set of customers to be used in the target customer group, and repeating step S36';
    S38’、输出目标客户群。S38', output target customer group.
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