CN106980991A - A kind of method for pushing of marketing message, device, equipment and storage medium - Google Patents
A kind of method for pushing of marketing message, device, equipment and storage medium Download PDFInfo
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- CN106980991A CN106980991A CN201710220354.0A CN201710220354A CN106980991A CN 106980991 A CN106980991 A CN 106980991A CN 201710220354 A CN201710220354 A CN 201710220354A CN 106980991 A CN106980991 A CN 106980991A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The embodiment of the invention discloses a kind of method for pushing of marketing message, device, equipment and storage medium.This method includes：Client into current goal customer range carries out current generation marketing message push；The respondent behavior information marketed according to the client in the current goal customer range to the current generation, determines next target customer's scope；Next stage marketing message push is carried out to the client in the range of next target customer.The embodiment of the present invention is by using above-mentioned technical proposal, it is possible to increase the matching of market content and client, improves the accuracy of market content, improves marketing effectiveness.
Description
Technical field
The present embodiments relate to technical field of information processing, more particularly to a kind of method for pushing of marketing message, device,
Equipment and storage medium.
Background technology
With the continuous development of network technology, people are own through more and more browsing or downloading in a network resource,
In huge Internet resources, it is that user obtains Internet resources that user finds needs or Internet resources interested by search
Major way, network marketing mode is also more and more universal.
In existing marketing method, it is typically disposable by face of all market content plugs to client, causes client to connect
Receipts degree is low, and market content is poor with client's matching, largely effects on the conversion ratio of market content.
The content of the invention
The embodiment of the present invention provides a kind of method for pushing of marketing message, device, equipment and storage medium, existing to solve
Marketing method and the technological deficiency of client's matching difference.
In a first aspect, the embodiments of the invention provide a kind of method for pushing of marketing message, including：
Client into current goal customer range carries out current generation marketing message push；
The respondent behavior information marketed according to the client in the current goal customer range to the current generation, it is determined that
Next target customer's scope；
Next stage marketing message push is carried out to the client in the range of next target customer.
Second aspect, the embodiment of the present invention additionally provides a kind of pusher of marketing message, including：
First pushing module, current generation marketing message push is carried out for the client into current goal customer range；
Client's determining module, for what is marketed according to the client in the current goal customer range to the current generation
Respondent behavior information, determines next target customer's scope；
Second pushing module, is pushed away for carrying out next stage marketing message to the client in the range of next target customer
Send.
The third aspect, the embodiment of the present invention additionally provides a kind of computer equipment, including memory, processor and is stored in
On memory and the computer program that can run on a processor, realized during the computing device described program as the present invention is real
Apply the method for pushing of any described marketing message in example.
Fourth aspect, the embodiment of the present invention additionally provides a kind of computer-readable recording medium, is stored thereon with computer
Program, realizes the method for pushing of the marketing message as described in any in the embodiment of the present invention when program is executed by processor.
Technical scheme provided in an embodiment of the present invention, by the marketing that the current generation is carried out to target customer's scope of determination
Information is promoted, and the respondent behavior information marketed according to the client in the range of target customer to the current generation, determines next target
Customer range simultaneously carries out next stage marketing message push, and the embodiment of the present invention is realized to visitor by using above-mentioned technical proposal
Family carries out stage marketing message and pushed, it is possible to increase the matching of market content and client, improves the accurate of market content
Property, improve marketing effectiveness.
Brief description of the drawings
Fig. 1 is a kind of schematic flow sheet of the method for pushing for marketing message that the embodiment of the present invention one is provided；
Fig. 2 is a kind of schematic flow sheet of the method for pushing for marketing message that the embodiment of the present invention two is provided；
Fig. 3 is a kind of schematic flow sheet of the method for pushing for marketing message that the embodiment of the present invention three is provided；
Fig. 4 is a kind of structural representation of the pusher for marketing message that the embodiment of the present invention four is provided；
Fig. 5 is a kind of structural representation for computer equipment that the embodiment of the present invention five is provided.
Embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention, rather than limitation of the invention.It also should be noted that, in order to just
Part related to the present invention rather than entire infrastructure are illustrate only in description, accompanying drawing.
It also should be noted that, for the ease of description, illustrate only in accompanying drawing part related to the present invention rather than
Full content.It should be mentioned that some exemplary embodiments are described before exemplary embodiment is discussed in greater detail
Into the processing or method described as schematic flow sheet.Although operations (or step) are described as order by schematic flow sheet
Processing, but many of which operation can be implemented concurrently, concomitantly or simultaneously.In addition, the order of operations can
To be rearranged.The processing can be terminated when its operations are completed, it is also possible to being not included in accompanying drawing
Additional step.The processing can correspond to method, function, code, subroutine, subprogram etc..
Embodiment one
Fig. 1 is a kind of schematic flow sheet of the method for pushing for marketing message that the embodiment of the present invention one is provided.The present embodiment
Method can be performed by the pusher of marketing message, the device can be realized by way of hardware and/or software, the dress
Putting can be integrated in server or terminal device for providing marketing message Push Service, and the method that the present embodiment is provided
It is generally applicable to carry out client the situation of marketing message push.As shown in figure 1, the method for the present embodiment includes：
110th, the client into current goal customer range carries out current generation marketing message push.
Exemplary, the client in the present embodiment can be understood as providing the shop of service for consumer, can be by providing
The marketing system of extension service pushes marketing message to shop, and such as Baidu promotes the service for pushing and being promoted for shop to each shop
Information.
Exemplary, the historical tracking data of client, root can be obtained by information such as manpower collection or network logs
Current target customer's scope is determined according to the historical tracking data of client, such as according to the affiliated trade information of client, is determined same
What industry was included market shop, i.e. target customer's scope, the marketing message of current generation is pushed to identified shop.
120th, the respondent behavior information marketed according to the client in the current goal customer range to the current generation,
Determine next target customer's scope.
Optionally, the respondent behavior information includes at least one of following：To the opening rate of the pin information content, clicking rate,
Quit the subscription of rate and conversion ratio.
Exemplary, by taking the marketing message of push email form as an example, pin is believed described in the respondent behavior of client
Cease content opening rate can for open marketing mail probability, clicking rate can for click on marketing mail in peer link it is general
Rate, the rate of quitting the subscription of can be understood as sending the probability of unsubscribe message, and conversion ratio is appreciated that to tap into for the chain in marketing mail
Enter certain enrollment page, complete registration or the probability of the corresponding marketing product of purchase.
Optionally, the respondent behavior marketed according to the client in the current goal customer range to the current generation is believed
Breath, screens to the client included in the current goal customer range, obtains next target customer's scope.
Exemplary, respondent behavior of the current goal customer range to the marketing message of current generation, it is understood that there may be part
Client completed registration, it is upper it is single, promote whole conversion pathway, registration can refer to completes registration in marketing system, and upper list can be with
Refer to and have purchased corresponding marketing product, popularization can refer to complete according to marketing product progress shop popularization situation, i.e. client is bought
Into complete conversion, then when next stage marketing message is pushed, this kind of client for having completed conversion can be filtered out, is obtained down
One target customer's scope.
130th, next stage marketing message push is carried out to the client in the range of next target customer.
Exemplary, can be according to the information that client is included in the range of next target customer, it is determined that corresponding marketing side
Case, to carry out the push of next stage marketing message.
It should be noted that the technical scheme that the present embodiment is provided can include the marketing of three phases, respectively the first rank
Section marketing, second stage marketing and phase III marketing, if the first stage marketing of correspondence of above-mentioned current generation, above-mentioned lower single order
Section correspondence second stage marketing；If above-mentioned current generation correspondence second stage marketing, above-mentioned correspondence phase III next stage
Marketing.
The technical scheme that the present embodiment is provided, the current generation is carried out by the client in the range of the target customer to determination
Marketing message is promoted, and the respondent behavior information marketed according to the client in the range of target customer to the current generation, is determined next
Target customer's scope simultaneously carries out next stage marketing message push, realizes that carrying out stage marketing message to client pushes, energy
Market content and the matching of client are enough improved, the accuracy of market content is improved, improves marketing effectiveness.
Embodiment two
Fig. 2 is a kind of schematic flow sheet of the method for pushing for marketing message that the embodiment of the present invention two is provided, the present embodiment
On the basis of above-described embodiment one, pushed away to carrying out next stage marketing message to the client in the range of next target customer
Flow before sending is optimized, as shown in Fig. 2 the method for the present embodiment includes：
210th, the client into current goal customer range carries out current generation marketing message push.
220th, the respondent behavior information marketed according to the client in the current goal customer range to the current generation,
The client included in the current goal customer range is screened, next target customer's scope is obtained.
230th, the respondent behavior letter that the client included according to next target customer's scope markets in the current generation
Breath, the client's divided rank included to next target customer's scope.
It is exemplary, client can be divided into it is high excellent group, in excellent group and low excellent group of Three Estate, next target customer's model
The respondent behavior that the client included markets in the current generation is enclosed to There may be a case when：
1) client completes Partial Conversion, that is, completes registration, but does not supplement popularization with money, then is added to correspondence client high excellent group
In；
2) client is without conversion, but has response, i.e. client to have opening or click behavior to marketing message, afterwards by this kind of visitor
Family hint information by customer behavior analysis model pre-estimating client convert wish intensity, according to client convert wish it is strong, in,
It is weak, respectively will correspondence client be added to Gao You, in excellent and low excellent three groups；
3) client does not have any response to marketing message, then is all added to correspondence client's acquiescence in low excellent group.
240th, the corresponding grade information of client is included according to next target customer's scope, determines that next stage markets
The content of information.
It is exemplary, can be according to the corresponding class information of above-mentioned each client, it is determined that the next round for each client is marketed
Content.
Specifically, for the different grades of client divided, the determination process of market content can include following situation：
1) for high excellent group, market content can be adjusted to the guidance of conversion pathway, and such as client has completed registration, then marketed
Content, which can embody also several steps, can complete to enter, the information such as order volume brought after entering.Meanwhile, it is corresponding by high excellent group
Customer information is sent to Marketing group, so that related marketing personnel are tracked to high excellent group of client in time, lifts market content
Transformation efficiency.
2) it is excellent in, according to client's clue, formulate the marketing program that excitation client was registered and completed conversion.
3) for low excellent group, continue to improve client's clue, excavate and client's matching degree is higher, more attractive marketing
Scheme, and subsequently marketed.
250th, next stage marketing message push is carried out to the client in the range of next target customer.
The technical scheme that the present embodiment is provided, the responsive trip marketed according to the client in the range of target customer to the current generation
For information, determine next target customer's scope and carry out next stage marketing message push, realize stage to client's progress
Marketing message is pushed, it is possible to increase the matching of market content and client, improves the accuracy of market content, improves marketing effect
Really.
Optionally, the method for pushing for the marketing message that the present embodiment is provided includes the marketing of three phases, can be for each
Stage determines corresponding market content, wherein：
The first stage market content of marketing includes, the pain spot of client and/or selling point；
The market content of second stage marketing includes：Mark post case information；
The phase III market content of marketing includes：Colleague's excitation information.
The determination to each stage market content is specifically described below：
Stage one：In the market content of first stage marketing, recognition rule determination can be counted and preset based on big data
The pain spot of client and/or the attractable point of product.
Specifically, being analyzed based on data such as customer action, paid service effects, the potential pain spot of client is excavated, such as
The visit capacity in visitor family shop is low, clicking rate is low, rate of return on investment (ROI) is low.By taking paid promotion service product as an example, enumerate
Several realistic cases are illustrated：Client A, catering industry, tradition is small-scale, not using any paid service；Client B, meal
Industry is drunk, middle and small scale has used certain a paid service, not using the marketing product in marketing pushed information, ordered daily
Single amount is seldom；Client C, catering industry on a large scale, is paid close attention to paying effect very much, not using the marketing in marketing pushed information
Product, daily order volume is more.By analyzing customer action, it may be determined that client A pain spot is：Flow is low, conversion
Low, efficiency is low；Businessman B pain spot is then：Use that order volume after paid service is still seldom, i.e., conversion ratio is low；Businessman C may
There is no obvious pain spot, but its is larger, and if it provides effect good service product, client C has higher transition probability.
For client A, it is determined that market content can provide the click volume that can realize of paid service product with emphasis, and can
The order volume that can be reached.For client B, it is determined that market content can with emphasis just by client B use product with marketing push
Marketing product in information is contrasted, and the flow and order volume brought for the marketing product in marketing pushed information is dashed forward
Go out displaying.For businessman C, it is determined that market content can set higher benefit goal.In addition, the market content formulated is also
Corresponding attraction information can be included, reward voucher is such as sent, send electronic product, send and show in limited time etc..
Stage two：, can be by determining mark to the analysis of first stage respondent behavior in the market content of second stage marketing
Bar case, understanding of the enhancing client to service.
After the marketing message for carrying out the first stage is pushed, by predetermined time period, such as first stage marketing message
Touch and reach rear 1-2 working day, collection client is to the respondent behavior of first stage marketing message, the client for not completing conversion,
Mark post case can be set in second stage market content, specifically, can pass through client properties information, the affiliated row of such as client
Industry, matches the case that, businessman scale most close with client's industry in the sector is most close and residing commercial circle is closest, to
Client touch up to push.
Stage three：, can be same by being carried out to the analysis of second stage respondent behavior in the market content of second stage marketing
Row energization, to lift client's sense of urgency.
After the second wheel marketing message push is carried out, by predetermined time period, such as second stage marketing message is touched and reached
1-2 working day afterwards, collection client is to the respondent behavior of second stage marketing message, the client for not completing conversion, can be with
Colleague's excitation information is set in phase III market content, and colleague's excitation information is generally comprised：Increase competing logarithm newly, increase shops newly
Number, the competing logarithm of history is competing to order volume etc., wherein, unexpectedly to referring to rival.
It should be noted that 1-2 working day, specifically can be according to marketing only as exemplary illustration in above-described embodiment
The different and tactile of product are adjusted up to cycle empirical value.
The technical scheme that the present embodiment is provided, is pushed by the marketing message of three phases, and it is progressive to provide segmentation for client
The personal marketing of formula, it is possible to increase the matching of market content and client, improves the accuracy of market content, improves marketing effect
Really.
Embodiment three
Fig. 3 is a kind of schematic flow sheet of the method for pushing for marketing message that the embodiment of the present invention three is provided, the present embodiment
On the basis of the various embodiments described above, pushed away to carrying out next stage marketing message to the client in the range of next target customer
Flow before sending is optimized, as shown in figure 3, the method for the present embodiment includes：
310th, the client into current goal customer range carries out current generation marketing message push.
320th, the respondent behavior information marketed according to the client in the current goal customer range to the current generation,
Determine next target customer's scope.
330th, the Figure Characteristics for including client in the range of next target customer are determined.
Exemplary, the portrait of client refers to a series of target customer's model set up on True Datas, for example, with
Electric business pass through the consuming capacity to consumer's individual, consumption content, consumption quality, consumer channel, consumption exemplified by electric business shopping
The modeling of many frequencys of long-time of stimulation, can build an accurately consumption portrait for every consumer.Can in the present embodiment
To obtain the Figure Characteristics of client by obtaining the historical tracking data of client.
Optionally, the Figure Characteristics include at least one of following：Affiliated industry, rival and residing geographical position model
Enclose.
Exemplary, industry refers to the affiliated industry of client, such as catering industry, tourism industry and public service industry
Specific small industry can also be included Deng, these big industries, such as catering industry include：Chinese meal industry and western-style food industry etc., competition
Opponent refers to the rival of the same trade of the affiliated industry of client, and the geographical position range includes, the ground residing for the shop of client
Position or residing commercial circle information are managed, the Figure Characteristics that the present embodiment is provided include but is not limited to above-mentioned Figure Characteristics information, may be used also
With information such as shop scales and management mode including client.
340th, according to the Figure Characteristics that client is included in the range of next target customer, next stage marketing letter is determined
The content of breath.
Wherein, the content of the marketing message includes colleague's excitation information.
Exemplary, according to the Figure Characteristics that client is included in the range of target customer, it can more be accurately determined
Colleague's excitation information in the marketing of three stages.
350th, next stage marketing message push is carried out to the client in the range of next target customer.
The technical scheme that the present embodiment is provided, by determining the Figure Characteristics of client, institute is determined for customer portrait feature
Correspondence marketing stage corresponding market content, improves the accuracy of market content, is provided for client and is segmented gradual personalization
Marketing, it is possible to increase the matching of market content and client, improves marketing effectiveness.
Example IV
Fig. 4 is a kind of structural representation of the pusher for marketing message that the embodiment of the present invention four is provided.The device can
Realize that the device can be integrated in server or terminal device for putting forward marketing message Push Service by software and/or hardware
In, marketing message push can be carried out by performing the method for pushing of marketing message.As shown in figure 4, the device includes：First pushes away
Module 410, the pushing module 430 of client's determining module 420 and second are sent, wherein：
First pushing module 410, carries out current generation marketing message for the client into current goal customer range and pushes away
Send；
Client's determining module 420, for being sought according to the client in the current goal customer range to the current generation
The respondent behavior information of pin, determines next target customer's scope；
Second pushing module 430, believes for carrying out next stage marketing to the client in the range of next target customer
Breath is pushed.
Technical scheme provided in an embodiment of the present invention, by the marketing that the current generation is carried out to target customer's scope of determination
Information is promoted, and the respondent behavior information marketed according to the client in the range of target customer to the current generation, determines next target
Customer range simultaneously carries out next stage marketing message push, and the embodiment of the present invention is realized to visitor by using above-mentioned technical proposal
Family carries out stage marketing message and pushed, it is possible to increase the matching of market content and client, improves the accurate of market content
Property, improve marketing effectiveness.
On the basis of the various embodiments described above, client's determining module 420 can be also used for：
The respondent behavior information marketed according to the client in the current goal customer range to the current generation, to institute
State the client included in current goal customer range to be screened, obtain next target customer's scope.
On the basis of the various embodiments described above, described device can also include：
Evaluation module, for carrying out next stage marketing message push to the client in the range of next target customer
Before, the respondent behavior information that the client included according to next target customer's scope markets in the current generation, to institute
State client's divided rank that next target customer's scope is included；
First market content determining module, the corresponding grade for including client according to next target customer's scope
Information, determines the content of next stage marketing message.
On the basis of the various embodiments described above, described device provides the marketing of three phases, wherein：
The first stage market content of marketing includes, the pain spot of client and/or selling point；
The market content of second stage marketing includes：Mark post case information；
The phase III market content of marketing includes：Colleague's excitation information.
On the basis of the various embodiments described above, described device can also include：
Customer portrait determining module, for carrying out next stage marketing to the client in the range of next target customer
Before information is pushed, the Figure Characteristics for including client in the range of next target customer are determined；
Second market content determining module, for special according to the portrait that client is included in the range of next target customer
Levy, determine the content of next stage marketing message, wherein, the content of the marketing message includes colleague's excitation information.
On the basis of the various embodiments described above, the Figure Characteristics include at least one of following：Affiliated industry, competition pair
Hand and residing geographical position range.
On the basis of the various embodiments described above, the respondent behavior information includes at least one of following：To the pin information content
Opening rate, clicking rate, quit the subscription of rate and conversion ratio.
The pusher of above-mentioned marketing message can perform the push side for the marketing message that any embodiment of the present invention is provided
Method, the corresponding functional module of method for pushing and beneficial effect for possessing the marketing message of execution.
Embodiment five
Fig. 5 is a kind of structural representation for computer equipment that the embodiment of the present invention five is provided.Fig. 5 is shown suitable for being used for
Realize the block diagram of the exemplary computer device 12 of embodiment of the present invention.The computer equipment 12 that Fig. 5 is shown is only one
Example, should not carry out any limitation to the function of the embodiment of the present invention and using range band.
As shown in figure 5, computer equipment 12 is showed in the form of universal computing device.The component of computer equipment 12 can be with
Including but not limited to：One or more processor or processing unit 16, system storage 28 connect different system component
The bus 18 of (including system storage 28 and processing unit 16).
Bus 18 represents the one or more in a few class bus structures, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.Lift
For example, these architectures include but is not limited to industry standard architecture (ISA) bus, MCA (MAC)
Bus, enhanced isa bus, VESA's (VESA) local bus and periphery component interconnection (PCI) bus.
Computer equipment 12 typically comprises various computing systems computer-readable recording medium.These media can be it is any can be by
The usable medium that computer equipment 12 is accessed, including volatibility and non-volatile media, moveable and immovable medium.
System storage 28 can include the computer system readable media of form of volatile memory, such as arbitrary access
Memory (RAM) 30 and/or cache memory 32.Computer equipment 12 may further include it is other it is removable/can not
Mobile, volatile/non-volatile computer system storage medium.Only as an example, storage system 34 can be used for read-write not
Movably, non-volatile magnetic media (Fig. 5 is not shown, is commonly referred to as " hard disk drive ").Although not shown in Fig. 5, can with
There is provided for the disc driver to may move non-volatile magnetic disk (such as " floppy disk ") read-write, and to removable non-volatile
The CD drive of CD (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 18.Memory 28 can include the production of at least one program
Product, the program product has one group of (for example, at least one) program module, and these program modules are configured to perform of the invention each
The function of embodiment.
Program/utility 40 with one group of (at least one) program module 42, can be stored in such as memory 28
In, such program module 42 includes --- but being not limited to --- operating system, one or more application program, other programs
The realization of network environment is potentially included in each or certain combination in module and routine data, these examples.Program mould
Block 42 generally performs function and/or method in embodiment described in the invention.
Computer equipment 12 can also be with one or more external equipments 14 (such as keyboard, sensing equipment, display 24
Deng) communication, the equipment communication interacted with the computer equipment 12 can be also enabled a user to one or more, and/or with making
Obtain any equipment (such as network interface card, modulatedemodulate that the computer equipment 12 can be communicated with one or more of the other computing device
Adjust device etc.) communication.This communication can be carried out by input/output (I/O) interface 22.Also, computer equipment 12 may be used also
To pass through network adapter 20 and one or more network (such as LAN (LAN), wide area network (WAN) and/or public network
Network, such as internet) communication.As illustrated, network adapter 20 is led to by other modules of bus 18 and computer equipment 12
Letter.Although it should be understood that not shown in Fig. 5, computer equipment 12 can be combined and use other hardware and/or software module, bag
Include but be not limited to：Microcode, device driver, redundant processing unit, external disk drive array, RAID system, magnetic tape drive
Device and data backup storage system etc..
Processing unit 16 is stored in program in system storage 28 by operation, thus perform various function application and
Data processing, for example, realize the method for pushing for the marketing message that the embodiment of the present invention is provided.
Namely：The processing unit is realized when performing described program：Client into current goal customer range enters the trade
Last stage marketing message is pushed；The responsive trip marketed according to the client in the current goal customer range to the current generation
For information, next target customer's scope is determined；Next stage marketing letter is carried out to the client in the range of next target customer
Breath is pushed.
Embodiment six
The embodiment of the present invention six provides a kind of computer-readable recording medium, is stored thereon with computer program, the journey
The method for pushing of the marketing message provided such as all inventive embodiments of the application is provided when sequence is executed by processor：
Namely：The program is realized when being executed by processor：Client into current goal customer range carries out the current generation
Marketing message is pushed；The respondent behavior letter marketed according to the client in the current goal customer range to the current generation
Breath, determines next target customer's scope；Next stage marketing message is carried out to the client in the range of next target customer to push away
Send.
Any combination of one or more computer-readable media can be used.Computer-readable medium can be calculated
Machine readable signal medium or computer-readable recording medium.Computer-readable recording medium for example can be --- but do not limit
In system, device or the device of --- electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, or it is any more than combination.Calculate
The more specifically example (non exhaustive list) of machine readable storage medium storing program for executing includes：Electrical connection with one or more wires, just
Take formula computer disk, hard disk, random access memory (RAM), read-only storage (ROM), erasable type and may be programmed read-only storage
Device (EPROM or flash memory), optical fiber, portable compact disc read-only storage (CD-ROM), light storage device, magnetic memory device,
Or above-mentioned any appropriate combination.In this document, computer-readable recording medium can any include or store journey
The tangible medium of sequence, the program can be commanded execution system, device or device and use or in connection.
Computer-readable signal media can be included in a base band or as the data-signal of carrier wave part propagation,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including --- but
It is not limited to --- electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be
Any computer-readable medium beyond computer-readable recording medium, the computer-readable medium can send, propagate or
Transmit for being used or program in connection by instruction execution system, device or device.
The program code included on computer-readable medium can be transmitted with any appropriate medium, including --- but do not limit
In --- wireless, electric wire, optical cable, RF etc., or above-mentioned any appropriate combination.
It can be write with one or more programming languages or its combination for performing the computer that the present invention is operated
Program code, described program design language includes object oriented program language-such as Java, Smalltalk, C++,
Also including conventional procedural programming language-such as " C " language or similar programming language.Program code can be with
Fully perform, partly perform on the user computer on the user computer, as independent software kit execution, a portion
Divide part execution or the execution completely on remote computer or server on the remote computer on the user computer.
Be related in the situation of remote computer, remote computer can be by the network of any kind --- including LAN (LAN) or
Wide area network (WAN)-be connected to subscriber computer, or, it may be connected to outer computer (is for example carried using Internet service
Come for business by Internet connection).
Note, above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The invention is not restricted to specific embodiment described here, can carry out for a person skilled in the art it is various it is obvious change,
Readjust and substitute without departing from protection scope of the present invention.Therefore, although the present invention is carried out by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
Other more equivalent embodiments can be included, and the scope of the present invention is determined by scope of the appended claims.
Claims (16)
1. a kind of method for pushing of marketing message, it is characterised in that including：
Client into current goal customer range carries out current generation marketing message push；
The respondent behavior information marketed according to the client in the current goal customer range to the current generation, is determined next
Target customer's scope；
Next stage marketing message push is carried out to the client in the range of next target customer.
2. according to the method described in claim 1, it is characterised in that according to the client in the current goal customer range to institute
The respondent behavior information of current generation marketing is stated, next target customer's scope is determined, including：
The respondent behavior information marketed according to the client in the current goal customer range to the current generation, works as to described
The client included in the range of preceding target customer is screened, and obtains next target customer's scope.
3. method according to claim 2, it is characterised in that under being carried out to the client in the range of next target customer
Before one stage marketing message is pushed, in addition to：
The respondent behavior information that the client included according to next target customer's scope markets in the current generation, to described
Client's divided rank that next target customer's scope is included；
The corresponding grade information of client is included according to next target customer's scope, the interior of next stage marketing message is determined
Hold.
4. method according to claim 3, it is characterised in that the marketing including three phases, wherein：
The first stage market content of marketing includes, the pain spot of client and/or selling point；
The market content of second stage marketing includes：Mark post case information；
The phase III market content of marketing includes：Colleague's excitation information.
5. according to the method described in claim 1, it is characterised in that under being carried out to the client in the range of next target customer
Before one stage marketing message is pushed, in addition to：
Determine the Figure Characteristics for including client in the range of next target customer；
According to the Figure Characteristics that client is included in the range of next target customer, the interior of next stage marketing message is determined
Hold, wherein, the content of the marketing message includes colleague's excitation information.
6. method according to claim 5, it is characterised in that the Figure Characteristics include at least one of following：Affiliated row
Industry, rival and residing geographical position range.
7. according to the method described in claim 1, it is characterised in that the respondent behavior information includes at least one of following：It is right
Sell the opening rate of the information content, clicking rate, quit the subscription of rate and conversion ratio.
8. a kind of pusher of marketing message, it is characterised in that including：
First pushing module, current generation marketing message push is carried out for the client into current goal customer range；
Client's determining module, for the response marketed according to the client in the current goal customer range to the current generation
Behavioural information, determines next target customer's scope；
Second pushing module, for carrying out next stage marketing message push to the client in the range of next target customer.
9. device according to claim 8, it is characterised in that client's determining module is additionally operable to：
The respondent behavior information marketed according to the client in the current goal customer range to the current generation, works as to described
The client included in the range of preceding target customer is screened, and obtains next target customer's scope.
10. device according to claim 9, it is characterised in that also include：
Evaluation module, for pushing it to client's progress next stage marketing message in the range of next target customer
Before, the respondent behavior information that the client included according to next target customer's scope markets in the current generation, to described
Client's divided rank that next target customer's scope is included；
First market content determining module, the corresponding grade for including client according to next target customer's scope is believed
Breath, determines the content of next stage marketing message.
11. device according to claim 10, it is characterised in that the marketing including three phases, wherein：
The first stage market content of marketing includes, the pain spot of client and/or selling point；
The market content of second stage marketing includes：Mark post case information；
The phase III market content of marketing includes：Colleague's excitation information.
12. device according to claim 8, it is characterised in that also include：
Customer portrait determining module, for carrying out next stage marketing message to the client in the range of next target customer
Before push, the Figure Characteristics for including client in the range of next target customer are determined；
Second market content determining module, for according to the Figure Characteristics that client is included in the range of next target customer,
The content of next stage marketing message is determined, wherein, the content of the marketing message includes colleague's excitation information.
13. device according to claim 12, it is characterised in that the Figure Characteristics include at least one of following：It is affiliated
Industry, rival and residing geographical position range.
14. device according to claim 8, it is characterised in that the respondent behavior information includes at least one of following：It is right
Sell the opening rate of the information content, clicking rate, quit the subscription of rate and conversion ratio.
15. a kind of computer equipment, including memory, processor and storage are on a memory and the meter that can run on a processor
Calculation machine program, it is characterised in that the side as described in any in claim 1-7 is realized during the computing device described program
Method.
16. a kind of computer-readable recording medium, is stored thereon with computer program, it is characterised in that the program is by processor
The method as described in any in claim 1-7 is realized during execution.
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| CN108512886A (en) * | 2017-10-26 | 2018-09-07 | 平安科技（深圳）有限公司 | Client migrates method, system, computer equipment and storage medium |
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| CN113360717A (en) * | 2021-06-02 | 2021-09-07 | 北京国联视讯信息技术股份有限公司 | Intelligent thread processing method and system |
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