CN102483832A - 一种用于在移动显示系统上显示广告的方法 - Google Patents

一种用于在移动显示系统上显示广告的方法 Download PDF

Info

Publication number
CN102483832A
CN102483832A CN2011800003979A CN201180000397A CN102483832A CN 102483832 A CN102483832 A CN 102483832A CN 2011800003979 A CN2011800003979 A CN 2011800003979A CN 201180000397 A CN201180000397 A CN 201180000397A CN 102483832 A CN102483832 A CN 102483832A
Authority
CN
China
Prior art keywords
advertisement
budget
display system
movable display
bid
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN2011800003979A
Other languages
English (en)
Chinese (zh)
Inventor
托默·优素福·穆拉德
沙洛姆·克劳
迈克尔·施泰因贝格尔
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Transspot Ltd
Original Assignee
Transspot Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Transspot Ltd filed Critical Transspot Ltd
Publication of CN102483832A publication Critical patent/CN102483832A/zh
Pending legal-status Critical Current

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/414—Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Databases & Information Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
CN2011800003979A 2010-06-24 2011-05-23 一种用于在移动显示系统上显示广告的方法 Pending CN102483832A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
IL206593 2010-06-24
IL206593A IL206593A0 (en) 2010-06-24 2010-06-24 A method for displaying advertisements on mobile display systems
PCT/IL2011/000401 WO2011161667A1 (fr) 2010-06-24 2011-05-23 Procédé d'affichage de publicité sur des systèmes d'affichage mobile

Publications (1)

Publication Number Publication Date
CN102483832A true CN102483832A (zh) 2012-05-30

Family

ID=43569936

Family Applications (1)

Application Number Title Priority Date Filing Date
CN2011800003979A Pending CN102483832A (zh) 2010-06-24 2011-05-23 一种用于在移动显示系统上显示广告的方法

Country Status (3)

Country Link
CN (1) CN102483832A (fr)
IL (1) IL206593A0 (fr)
WO (1) WO2011161667A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105144219A (zh) * 2013-05-13 2015-12-09 松下知识产权经营株式会社 广告内容提供装置以及广告内容提供方法

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6288441B2 (ja) * 2014-04-08 2018-03-07 京セラドキュメントソリューションズ株式会社 広告支援システム

Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070152850A1 (en) * 2005-10-26 2007-07-05 Pini Pechenick Real time navigation and advertising platform for public transportation

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20060217110A1 (en) 2005-03-25 2006-09-28 Core Mobility, Inc. Prioritizing the display of non-intrusive content on a mobile communication device
US20070118860A1 (en) * 2005-10-07 2007-05-24 A4S Security, Inc. Video advertising delivery system
US20090171710A1 (en) * 2007-12-29 2009-07-02 Telenav, Inc. Mobile Advertisement System With Advertisement Status

Patent Citations (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20070152850A1 (en) * 2005-10-26 2007-07-05 Pini Pechenick Real time navigation and advertising platform for public transportation

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105144219A (zh) * 2013-05-13 2015-12-09 松下知识产权经营株式会社 广告内容提供装置以及广告内容提供方法

Also Published As

Publication number Publication date
WO2011161667A1 (fr) 2011-12-29
IL206593A0 (en) 2010-12-30

Similar Documents

Publication Publication Date Title
US11589135B2 (en) Automated allocation of media campaign assets to time and program in digital media delivery systems
Czerny Airport congestion management under uncertainty
US10070166B2 (en) Generation of reach, mixture, and pricing utilizing a framework for audience rating estimation
US20090248478A1 (en) Frequency-Aware Spot Selection for Content Campaigns
US20070100698A1 (en) Adaptive advertisements and adaptive advertising distribution system
US20090012868A1 (en) Systems And Methods For Real-Time Allocation Of Digital Content
CN101939759A (zh) 电视业务估计
KR20190075141A (ko) 다차원 광고 입찰
US20150112795A1 (en) Efficient budget pacing
KR20090001831A (ko) 지역 광고 기반의 전자상거래 방법 및 그 시스템
TWI554961B (zh) 廣告伺服器及廣告曝光量決定方法
US20100293218A1 (en) Distributing Content
KR20170064116A (ko) 위치기반 광고 방법 및 이를 위한 시스템
US20200272952A1 (en) Event ticket distribution management using predictive analytics for improved attendance rate, ticket sales, and seating allocation
US11669862B2 (en) Audience proposal creation and spot scheduling utilizing a framework for audience rating estimation
US11064234B2 (en) Targeting and demographics scheduling utilizing a framework for audience rating estimation
US20120303426A1 (en) System and Method for Adding Advertisements to Information Display Systems
Pandey et al. Survey on revenue management in media and broadcasting
CN111951054A (zh) 一种智能广告营销投放方法
KR20180010279A (ko) 위치기반 광고 방법 및 이를 위한 시스템
CN102483832A (zh) 一种用于在移动显示系统上显示广告的方法
JP6593348B2 (ja) 予測システム、予測方法及びコンピュータ読み取り可能記録媒体
KR20150039645A (ko) 보상 광고 송출 시스템, 보상 광고 송출 방법 및 이를 위한 장치
JP7227617B2 (ja) 販売価格決定システム、販売価格決定装置、販売価格決定方法および販売価格決定用プログラム
JP6680549B2 (ja) 配信装置、配信方法、及び配信プログラム

Legal Events

Date Code Title Description
C06 Publication
PB01 Publication
C10 Entry into substantive examination
SE01 Entry into force of request for substantive examination
C02 Deemed withdrawal of patent application after publication (patent law 2001)
WD01 Invention patent application deemed withdrawn after publication

Application publication date: 20120530