CN102473266A - 通过针对目标设备定制优化广告 - Google Patents

通过针对目标设备定制优化广告 Download PDF

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Publication number
CN102473266A
CN102473266A CN2010800330105A CN201080033010A CN102473266A CN 102473266 A CN102473266 A CN 102473266A CN 2010800330105 A CN2010800330105 A CN 2010800330105A CN 201080033010 A CN201080033010 A CN 201080033010A CN 102473266 A CN102473266 A CN 102473266A
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advertisement
target device
application
information
customized
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CN2010800330105A
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Chinese (zh)
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M.W.邓
G.南达
E.皮卡德
E.布伦
A.伯德
R.伯勒尔
D.希亚帕
A.阿利
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Microsoft Technology Licensing LLC
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Microsoft Corp
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0254—Targeted advertisements based on statistics
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0276—Advertisement creation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Probability & Statistics with Applications (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
CN2010800330105A 2009-07-21 2010-07-20 通过针对目标设备定制优化广告 Pending CN102473266A (zh)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US12/506,762 US20110022464A1 (en) 2009-07-21 2009-07-21 Optimizing ads by customization for a target device
US12/506762 2009-07-21
PCT/US2010/042564 WO2011011387A2 (en) 2009-07-21 2010-07-20 Optimizing ads by customization for a target device

Publications (1)

Publication Number Publication Date
CN102473266A true CN102473266A (zh) 2012-05-23

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CN2010800330105A Pending CN102473266A (zh) 2009-07-21 2010-07-20 通过针对目标设备定制优化广告

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Country Link
US (1) US20110022464A1 (https=)
EP (1) EP2457206A4 (https=)
JP (1) JP5570597B2 (https=)
KR (1) KR20120049233A (https=)
CN (1) CN102473266A (https=)
AU (1) AU2010276348B2 (https=)
BR (1) BR112012001545A2 (https=)
CA (1) CA2768489A1 (https=)
SG (2) SG10201403859VA (https=)
WO (1) WO2011011387A2 (https=)

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CN107004211A (zh) * 2014-12-08 2017-08-01 万歌有限公司 基于适应算法向具有定制的适应用户体验的装置提供广告服务的系统和方法
CN108737892A (zh) * 2017-04-25 2018-11-02 埃森哲环球解决方案有限公司 媒体中的动态内容渲染
CN110490668A (zh) * 2019-08-27 2019-11-22 微梦创科网络科技（中国）有限公司 一种广告动态呈现方法及装置
US11127037B2 (en) 2014-12-08 2021-09-21 Vungle, Inc. Systems and methods for providing advertising services to devices with a customized adaptive user experience

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KR102004949B1 (ko) * 2019-01-17 2019-07-29 주식회사 아드리엘 인공 지능 기반의 광고 방법 및 이러한 방법을 수행하는 장치
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Cited By (10)

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Publication number Priority date Publication date Assignee Title
CN103198416A (zh) * 2013-02-07 2013-07-10 广东平成广告有限公司 一种基于创意的关注与兴趣指数ai值的计算方法
CN103198416B (zh) * 2013-02-07 2016-09-14 广东平成广告有限公司 一种基于创意的关注与兴趣指数ai值的计算方法
CN107004211A (zh) * 2014-12-08 2017-08-01 万歌有限公司 基于适应算法向具有定制的适应用户体验的装置提供广告服务的系统和方法
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CN108737892A (zh) * 2017-04-25 2018-11-02 埃森哲环球解决方案有限公司 媒体中的动态内容渲染
CN108737892B (zh) * 2017-04-25 2021-06-04 埃森哲环球解决方案有限公司 用于渲染具有内容的媒体的系统及计算机实现方法
CN110490668A (zh) * 2019-08-27 2019-11-22 微梦创科网络科技（中国）有限公司 一种广告动态呈现方法及装置

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EP2457206A4 (en) 2013-03-06
WO2011011387A2 (en) 2011-01-27
JP5570597B2 (ja) 2014-08-13
AU2010276348A1 (en) 2012-02-02
US20110022464A1 (en) 2011-01-27
BR112012001545A2 (pt) 2016-03-15
SG177322A1 (en) 2012-02-28
EP2457206A2 (en) 2012-05-30
AU2010276348B2 (en) 2014-10-02
KR20120049233A (ko) 2012-05-16
JP2013500513A (ja) 2013-01-07
SG10201403859VA (en) 2014-10-30
WO2011011387A3 (en) 2011-04-07
CA2768489A1 (en) 2011-01-27

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