CN102368788B - Information pushing method and apparatus thereof - Google Patents
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Abstract
The invention discloses an information pushing method and an apparatus thereof. The method comprises the following steps that: key words are collected, wherein the key words are employed by a same user on all terminals when the user uses multimedia services; and corresponding relations between all terminal logon accounts and key words; according to corresponding relations between a prestored username and all the terminal logon accounts as well as the corresponding relations between all the terminal logon accounts and the key words, association relations between the username, all the terminal logon accounts and the key words are established; the number of times of occurrences of a collected same key word that is associated with the user name is calculated and it is determined whether the number of times of occurrences of the same key word exceeds a preset threshold; if so, the key word is determined as a behavior attribute of the user; and when the user logs in to a network by all the terminal accounts, the behavior attribute of the user is obtained and individualized information and/or an individualized interface are/is generated, wherein the individualized information and/or the individualized interface are/is matched with the behavior attribute of the user; and then the individualized information and/or the individualized interface are/is pushed to a terminal that the user is using. According to the invention, individualized information can be actively pushed to a user.
Description
Technical field
The present invention relates to the triple play technology field, especially, relate to a kind of information-pushing method and device.
Background technology
In the information age, people can obtain multimedia messages by several different methods, for example, can pass through the terminals such as PC, mobile phone, ITV (Interactive TV, interactive television) and obtain actively or passively multimedia messages.Because each user may have own interested multimedia messages, but, when the user changes terminal, the use habit of user on a kind of terminal can not be applied on another terminal, for example, the user often can receive the movie news information that server pushes when using mobile phone, make the user to recognize up-to-date movie news information in the very first time, the mobile phone of supposing the user breaks down and will there will be the user can't obtain in real time the problem of up-to-date movie news information in the time of must using PC or user initiatively to use the PC online, thereby cause the user can't on different terminals, obtain identical user's experience, reduced the perceptibility of user between multiple terminals.
Summary of the invention
The technical problem that the present invention will solve is to provide a kind of information-pushing method and device, can all provide customized information and/or interface for the various terminals that the user uses.
According to an aspect of the present invention, propose a kind of information-pushing method, comprised the keyword adopted when collect same user uses multimedia service on each terminal, and set up the corresponding relation between each terminal login account number and keyword; Corresponding relation and the corresponding relation between each terminal login account number and keyword according to user name and each terminal of pre-stored, logined between account number are set up the incidence relation between user name, each terminal login account number and keyword; The number of times that the same keyword be associated with user name that calculating is collected occurs, judge that whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass predetermined threshold, is defined as keyword user's behavior property; The user, utilize during by various terminal account number logging in network corresponding relation between user name and each terminal login account number to obtain user's behavior property, customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the terminal that the user uses.
According to a further aspect in the invention, a kind of information push-delivery apparatus has also been proposed, comprise the keyword collector unit, for collecting when same user uses multimedia service on each terminal the keyword adopted, and set up the corresponding relation between each terminal login account number and keyword; Memory cell, for storing the corresponding relation between user name and each terminal login account number; Incidence relation is set up unit, be connected with memory cell with the keyword collector unit, for the corresponding relation according between user name and each terminal login account number and the corresponding relation between each terminal login account number and keyword, set up the incidence relation between user name, each terminal login account number and keyword; The user behavior attribute determining unit, setting up unit with incidence relation is connected with memory cell, for calculating the number of times of the same keyword appearance be associated with user name of collecting, judge whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass predetermined threshold, keyword is defined as to user's behavior property, and user's behavior property is stored in memory cell; The customized information generation unit, with memory cell, be connected, login for utilize user name and each terminal during by various terminal account number logging in network the user behavior property that corresponding relation between account number obtains the user, customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the terminal that the user uses.
Information-pushing method provided by the invention and device, classified and added up the behavior property of determining the user by the keyword to collecting, when the user uses dissimilar terminal, can be initiatively that the user pushes relevant customized information according to user's behavior property, make the user can obtain good individualized experience.
The accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part.In the accompanying drawings:
Fig. 1 is the schematic flow sheet of an embodiment of information-pushing method of the present invention.
Fig. 2 is the schematic flow sheet of another embodiment of information-pushing method of the present invention.
Fig. 3 is the structural representation of an embodiment of information push-delivery apparatus of the present invention.
Embodiment
With reference to the accompanying drawings the present invention is described more fully, exemplary embodiment of the present invention wherein is described.Exemplary embodiment of the present invention and explanation thereof are used for explaining the present invention, but do not form inappropriate limitation of the present invention.
Below to the description only actually of at least one exemplary embodiment, be illustrative, never as any restriction to the present invention and application or use.
Fig. 1 is the schematic flow sheet of an embodiment of information-pushing method of the present invention.
As shown in Figure 1, this embodiment can comprise the following steps:
S102, collect the keyword adopted when same user uses multimedia service on each terminal, and set up each terminal and login the corresponding relation between account number and keyword, wherein, keyword can include but not limited to classification and the information labels of the information content, and each terminal can include but not limited to mobile terminal, computer, Set Top Box and the 4th screen terminal;
Illustrate, if user A is used mobile phone searching to cross classical music, the user behavior management platform can be collected this information, and sets up the mobile phone login account number of user A and the corresponding relation between classical music;
S104, corresponding relation and the corresponding relation between each terminal login account number and keyword according to user name and each terminal of pre-stored, logined between account number are set up the incidence relation between user name, each terminal login account number and keyword, take mobile phone, PC, ITV describes as example, as described in Table 1:
| User name | The login account number | Keyword |
| A | Mobile_A | Classical music |
| A | PC_A | Classical music |
| A | PC_A | Classic movie |
| A | ITV_A | Classical music |
| A | ITV_A | Classic movie |
| B | Mobile_B | Sina News |
| B | PC_B | Sina News |
| B | ITV_B | Sina News |
Table 1
S106, the number of times that the same keyword be associated with user name that calculating is collected occurs, judge whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass predetermined threshold, keyword is defined as to user's behavior property, wherein, user's behavior property can comprise one or more keywords; Still take mobile phone, PC, ITV describes as example, as described in Table 2:
Table 2
S108, the user, utilize during by various terminal account number logging in network corresponding relation between user name and each terminal login account number to obtain user's behavior property, customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the terminal that the user uses.
This embodiment is classified and is added up the behavior property of determining the user by the keyword to collecting, when the user uses dissimilar terminal, can be initiatively that the user pushes relevant customized information according to user's behavior property, make the user can obtain good individualized experience.
Fig. 2 is the schematic flow sheet of another embodiment of information-pushing method of the present invention.
As shown in Figure 2, can comprise the following steps:
S202, the user uses multimedia service to carry out information search or information subscribing by terminal, the information keyword of user search or subscription will be reported to the user behavior management platform, or the user behavior management platform is to each these keywords of interface active obtaining of the Internet; Wherein, multimedia service can include but not limited to that music searching is downloaded, news browsing is subscribed to, movie and video programs are browsed order etc., the information keyword of user search or subscription refers to classification or the information labels of the information content, for example, the keyword of music searching downloading service can be classification or the popular label of music, and the keyword of news browsing subscribing service can be the classification of news or popular label etc.; What in this step, the user behavior management platform was collected is the main information type of user when using every kind of business, for example, and classical music, current events politics, classic movie etc.;
S204, the user behavior management platform can also log in and use the behavioral data of multimedia service, the multiple terminals account that the user is used to carry out unified sign by the multiple terminals account by leading subscriber, particularly, can be preserved the user behavior information of collecting in S202, and account number is logined in multiple terminals be associated with same user name;
S206, the user behavior management platform is used the behavior of multimedia service to be analyzed, sort out same user by multiple terminals, generates the user behavior attribute that comprises this keyword when same user's same keyword access times reach pre-determined number;
S208, when the user passes through various terminal landing, the user behavior management platform generates and is accustomed to relevant customized information and/or personalized interface to user behavior according to the user behavior attribute, particularly, the provider of multimedia messages can be complementary according to classification or Keyword Tag and user behavior attribute, generate personalized propelling movement content by the user behavior management platform according to behavior property, in addition, the user behavior management platform is the interface to the much information type for the different terminals design surface also, push different user interfaces according to the user behavior attribute, for example, in the situation that the user repeatedly downloads classical music by mobile phone, classical music is generated as to this user's behavior property, when the user logs in music site by PC, the user behavior management platform can be logined the incidence relation between account number and mobile phone login account number according to PC, find that this pc user once used the music download business on mobile phone, and mainly pay close attention to classical music, the user behavior management platform is initiatively that the pc user pushes classical music as homepage, in like manner, also can provide for this user classical music EPG (the Electronic Program Guide of customization on ITV, electronic program guides) interface, and regularly for the user, upgrade recommendation.
Next, take the user uses mobile phone, PC and tri-kinds of terminals of ITV to describe as example.For example, the user is by the song of mobile phone-downloaded Zhang Shaohan, and repeatedly play or downloaded other songs of Zhang Shaohan, system can be recorded and be analyzed this user's above-mentioned behavior, when this user's of systematic collection this behavior reaches pre-determined number, system can be using the behavior as user behavior an attribute, when this user enters music site by PC again, the PC interface can initiatively provide the new song of Zhang Shaohan for this user, close down splendid culvert singer's information and the melody of relevant style etc. are arranged, the ITV interface also can push for this user MTV of similar Zhang Shaohan etc., allowing same user can experience ubiquitous information on different terminals experiences.
One of ordinary skill in the art will appreciate that, realize that the hardware that the whole and part steps of said method embodiment can be relevant by program command completes, aforesaid program can be stored in a computing equipment read/write memory medium, this program is when carrying out, execution comprises the step of said method embodiment, and aforesaid storage medium can comprise the various media that can be program code stored such as ROM, RAM, magnetic disc and CD.
Fig. 3 is the structural representation of an embodiment of information push-delivery apparatus of the present invention.
As shown in Figure 3, the device 300 of this embodiment can comprise:
Incidence relation is set up unit 306, be connected with memory cell with the keyword collector unit, for the corresponding relation according between user name and each terminal login account number and the corresponding relation between each terminal login account number and keyword, set up the incidence relation between user name, each terminal login account number and keyword;
User behavior attribute determining unit 308, setting up unit with incidence relation is connected with memory cell, for calculating the number of times of the same keyword appearance be associated with user name of collecting, judge whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass predetermined threshold, keyword be defined as to user's behavior property, and user's behavior property is stored in memory cell, wherein, user's behavior property can comprise one or more keywords;
Customized information generation unit 310, with memory cell, be connected, login for utilize user name and each terminal during by various terminal account number logging in network the user behavior property that corresponding relation between account number obtains the user, customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the terminal that the user uses.
This embodiment provides unified business experience in the time of can using same line of business on multiple terminal for same user, can be initiatively the customized information that the user pushes the behavior property meet the user, be searched in magnanimity information for the user and saved a large amount of time with subscribing to.
In this specification, each embodiment all adopts the mode of going forward one by one to describe, and what each embodiment stressed is and the difference of other embodiment that part identical with similar between each embodiment can cross-references.For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part can be referring to the explanation of embodiment of the method part.
Although by example, specific embodiments more of the present invention are had been described in detail, it should be appreciated by those skilled in the art, above example is only in order to describe, rather than in order to limit the scope of the invention.It should be appreciated by those skilled in the art, can without departing from the scope and spirit of the present invention, above embodiment be modified.Scope of the present invention is limited by claims.
Claims (8)
1. an information-pushing method, is characterized in that, comprising:
Collect the keyword adopted when same user uses multimedia service on each terminal, and set up the corresponding relation between each terminal login account and keyword;
Leading subscriber logins and uses the behavioral data of multimedia service by each terminal login account, each terminal login account that the user is used carries out unified sign;
Set up the incidence relation between user name, each terminal login account and keyword according to the user name of pre-stored and the corresponding relation between each terminal login account and the corresponding relation between each terminal login account and keyword;
The number of times that the same keyword be associated with described user name that calculating is collected occurs, judge that whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass described predetermined threshold, is defined as described keyword described user's behavior property;
The user, utilize during by various terminal account logging in network corresponding relation between described user name and each terminal login account to obtain user's behavior property, customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the terminal that the user uses.
2. information-pushing method according to claim 1, is characterized in that, described keyword comprises classification and the information labels of the information content.
3. information-pushing method according to claim 1, is characterized in that, described each terminal comprises mobile terminal, computer, Set Top Box and the 4th screen terminal.
4. information-pushing method according to claim 1, is characterized in that, described user's behavior property comprises one or more keywords.
5. an information push-delivery apparatus, is characterized in that, comprising:
The keyword collector unit, for collecting when same user uses multimedia service on each terminal the keyword adopted, and set up the corresponding relation between each terminal login account and keyword;
Memory cell, for storing the corresponding relation between user name and each terminal login account;
Incidence relation is set up unit, with described keyword collector unit, with described memory cell, be connected, login and use the behavioral data of multimedia service by each terminal login account for leading subscriber, each terminal login account that the user is used carries out unified sign, and sets up the incidence relation between user name, each terminal login account and keyword according to the corresponding relation between described user name and each terminal login account and the corresponding relation between each terminal login account and keyword;
The user behavior attribute determining unit, setting up unit with described incidence relation is connected with described memory cell, for calculating the number of times of the same keyword appearance be associated with described user name of collecting, judge whether the number of times that same keyword occurs surpasses predetermined threshold, if surpass described predetermined threshold, described keyword is defined as to described user's behavior property, and described user's behavior property is stored in described memory cell;
The customized information generation unit, with described memory cell, be connected, for utilize during by various terminal account logging in network corresponding relation between described user name and each terminal login account to obtain user's behavior property the user, customized information and/or personalized interface that generation and user's behavior property is complementary, and be pushed to the terminal that the user uses.
6. information push-delivery apparatus according to claim 5, is characterized in that, described keyword comprises classification and the information labels of the information content.
7. information push-delivery apparatus according to claim 5, is characterized in that, described each terminal comprises mobile terminal, computer, Set Top Box and the 4th screen terminal.
8. information push-delivery apparatus according to claim 5, is characterized in that, described user's behavior property comprises one or more keywords.
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