CN102349083A - Advertising management system - Google Patents
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- CN102349083A CN102349083A CN2009801374593A CN200980137459A CN102349083A CN 102349083 A CN102349083 A CN 102349083A CN 2009801374593 A CN2009801374593 A CN 2009801374593A CN 200980137459 A CN200980137459 A CN 200980137459A CN 102349083 A CN102349083 A CN 102349083A
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Abstract
A system that unifies the management of ad insertion for IPTV, Cable, Satellite, Mobile, broadband delivery over any network (over-the-top), and social network delivery is presented. A system wherein ad management is abstracted from the delivery network and client devices. A system where ad management data is authenticated back to a root of trust and data is protected via authentication. One element of the invention provides for dynamic ad insertion and dynamic ad brokering across different delivery networks. Another element of the invention unifies ad insertion metadata and processing for STBs, PCs, mobile phones BluRay, game consoles, and any other type of client devices.
Description
The cross reference of related application
This international patented claim requires to enjoy the right of priority that proposes provisional application in the U.S., and number of patent application is 61082830, and the date of application is on July 23rd, 2008.Content in this relevant provisional application is incorporated this paper into the introducing mode.
The research of federal funding or development plan
Inapplicable
" sequence table ", form or computer tabulation reference
Inapplicable
Copyright notice
disclosed partial document of this patent comprises the content that some are subjected to copyright protection.The copyright holder do not oppose to occur in patent document or the record of patent and trademark office to patent document or the disclosed facsimile copy of patent, but in addition in any case all All rights are reserved all.
[0008]
Technical field
The present invention is relevant with electronic advertisement system.Specifically, the present invention is advertisement reception and registration and management system.
Background technology
The design of existing advertising business system is only passed on advertisement for single client, such as the client of PC (PC), set-top box (STB) or specific mode.Existing system do not support cross-platform business (PC, STB, Mobile, etc.), and can't support dynamically to pass on to client's dynamic advertising.In addition, advertisement service management system between heterogeneous networks, the informant's of different content registering capacity performs poor.
In sum, be necessary to invent improved advertisement service management system.
Summary of the invention
Because the development of advertisement mode, it passes on the pattern that has surmounted single platforms such as TV, and now, advertisement can be according to using RPID or near field communication (NFC) to carry out, so need a perfect advertisement service management system separately.
This is an object, and this invention is carried out advertising business management other guide through advertising business Management Data System (AMS) and handled.The advertisement that AMS provides cross-platform (PC, STB, mobile phone lamp) is passed on, and when information is disturbed, handles, and can between dissimilar clients, increase, removes, transfer the possession of advertisement along with the step of globalization.
This is an object, and this invention is passed on advertisement to the individual, no matter the type of its geographic position and the client of using.
This is an object, this invention can along with advertisement to advertizer, other information owner, and when information is disturbed other people dynamically manage, exactly the individual is passed on the management and the tracking of advertisement.
This is an object, and this invention provides one to be not limited to the ad system that single network is passed on scheme, no longer is limited at each CATV (cable television) platform among other such as conveyed object.
This is an object, and this invention management is passed on the advertisement of subscribing to the people terminal to subscribing to the people, manages thus, advertisement is conveyed on the master terminal of subscriber's number of the account all or operation, or the platform through the many numbers of the account on the operating platform.
Target: management system and framework that cross-platform (STB, mobile phone, PC, the game machine etc.) of the reception and registration of advertisement and information are provided.Set up an identification advertisement position and insert advertisement and informative advertising or information providing system.All can set up advertisement position in content creating, manufacturing and reception and registration stage.
And advertisement position can realize cutting apart the content that comprises the default advertisement bit data, maybe can discern, or set up and indicate where information flow can insert the position of advertisement or information index table.
Another object of the present invention is, provides one can throw at market business now, and the management system and the framework of system passed in unified multiple goal advertisement.The present invention's management that targeted advertisements is professional unitizes; Allow content owner, advertising agent, content publisher, advertisement owner, manufacturer and other participate in targeted advertisements create, produce, use, charge, sell and pass in each main body use single advertisement service management system; And no matter whom system manufacturer is; All can in number pinpoint target advertisement reception and registration system, exchange; Have switching technology, have the targeted advertisements couplet to forming the network technology of readding the people.Another purpose is to provide unified extendible, contains that targeted advertisements is founded, manages, passes on, shows, replaces, auctions, landed, the authority descriptive language in the process such as charging and security, includes data, metadata, data structure, processing capacity.
Another object of the present invention does, founds the rights protection management function that an advertisement or information are inserted, and can be defined on which kind of player terminal or the system user through defining rights language, plays advertisement or information bit in the specific contents.
Another of advertisement and information management framework act as, and guarantees that advertisement or information data are conveyed to receiving terminal, omits or deletion information in the prevention native system.The invention technology can be used in the free using system that the user exempts to pay, the full-payout system and the part of user charges utilized among the reception and registration system of advertising income.
Another invention key element is dynamic information management, and data (advertisement or information) are conveyed to the terminal, and the terminal receives dynamic data or stores data when transmission, record or networking, and dynamic data are inserted.For example:
Dynamic data management and dynamic data transmission help to support targeted advertisements and target information are conveyed to the stage casing, subscribe to people or the user of system.
Description of drawings
This invention is set forth and is for example released down, but is not limited thereto.Chart shows that with enclose data and reference data wherein analogous element is following:
After Fig. 1 has increased the AM data block, the higher structure figure of each message form;
Fig. 2 shows the content graph that increases AM data front and back;
The content graph of the different checking of Fig. 3 grade;
Fig. 4 dynamically manages figure when content is influenced;
Fig. 5 AM business model is handled figure;
Fig. 5 A handles figure for the AM business model that the advertisement subscription information is passed on;
The higher structure figure of Fig. 6 ARM data block sample shows the several fields that comprise the ARM data block;
Embodiment
The present invention need understand with reference to the detailed form and the description at this place.About embodiment of the present invention, please check following chart.But the professional person of this area has been appreciated that here and has described in detail and accompanying drawing is in order to explain that the present invention has surmounted the embodiment of its qualification.Such as; This field professional person should be appreciated that based on education now the present invention accepts, and the application-specific field is different; Its each proper method variable has diversity, carries out the functional function that carries into execution a plan that has surmounted following detailed description of any detailed description.In other words, change method and difference kind that the present invention exists are too much, can't enumerate one by one, but all among coverage of the present invention.Likewise, if use the odd number speech, should go for plural situation, vice versa, and negative speech and positive speech be acute pyogenic infection of finger tip mutually, and if necessary, the embodiment of variation does not represent their execution incompatible.
The present invention explains in detail and illustrates through the chart of enclosing.In the patented claim, for each ingredient that comprises data processing, data structure, file, all types of data chainning all advertisement service management systems in being connected on, abbreviation AM, ARM can exchange use.
In present patent application, " Ad " refers to any type of content, and it is inserted among another content or in raw content and changes, or adds the content of being admitted to hospital.In present patent application; When with Ad during as the abbreviation of advertisement, acute pyogenic infection of finger tip includes but not limited to various forms of information in following each item: video, audio frequency, each form advertisement, teaching, training, binary data, picture, application or application data, each class method, various recreation, JAVA program, data of description, all kinds of electronic data.That content can be presented as is various types of, video, audio frequency or (each form) binary data of each form.Such as, content includes but not limited to various forms of scale-of-two computer datas, recreation, video, audio frequency, music, figure or various types of data.
User's selection function.The present invention allows the subscriber to select interest and the targeted advertisements of similar interest to select to send, and the subscriber is through selecting to have obtained interests.Income can have various embodiments, such as product, free or favor informations such as the reduction of the reduction of commercial advertisement quantity, content cost, reward voucher, preferential sales promotion, other similar doll dolls, this trade mark shirts, or other excitations/preferential etc.Subscriber's information comprises subscriber's selection, comprises the information processing of its selection or based on the dynamically updating of its content of consumption, or the external data that provides of other sources (such as bank, credit card company, shop, computer etc.) relevant with it.Content terminal has a lot of types, such as the STBs that can support video, audio frequency, recreation and other types content, PCs, blue light terminal, game machine etc.Except that the content type of supporting originally, can change purposes with Terminal Type, to support multi-form advertisement.In fact, the advertisement of some form can be applied to the content transmission management mode, thereby reduces or eliminate the expense that individual's (subscribing to the people) of using system (browse, write down, listen to etc.) is paid.
Now, the mode of minimizing and elimination ad content has a variety of in content delivery system.One of them just is to use electric video register (DVR) and F.F. skip advertisements.But the advertising fee of system's payment just has been wasted so for this reason, because spectators do not watch advertisement wherein.
Being necessary to invent a kind of effect of advertisement support operation mode in the content transmission system that can guarantee is not lowered.The key element of native system invention goes for various types of players and terminal.
The invention key element of application of the present invention can apply to (electronic data and the documents of video, audio frequency, film, recreation, text, document files, computer document, social network sites data, network gateway, various other types) on various types of contents.
Ad。In present patent application, " Ad " or " advertisement " refers to, various types of advertisements, information or various forms of data.Ad comprises various forms of data, includes but not limited to advertisement.The present invention supports the conventional data of Miscellaneous Documents, Streaming Media (medium, audio frequency, video, recreation, text, figure, binary data, application data etc.) and any kind.Ad can be in order to censure any type of data.
Content is any type of electronic data.Illustrate, include but not limited to comprise various types of data, comprise the Streaming Media (audio frequency, video, recreation, program or other data) of various types of data, no matter how content is transmitted.
Content owner: nature person, company or entity that various forms of data or content are possessed of power.
Ad data: the adopted name of the data of passing on to the terminal for any advertisement, information or with various forms.Ad data can add among content file, the content six; Or can be never with conducting interviews in file or the Streaming Media; And can be incorporated into by rights among electronic player (PDA, games system, mobile phone), the consumption terminal (terminals of PC or other types), perhaps can apply among the application software of received content.
Advertisement position: can insert, add, remove or replace the part of ad data therein by any way.No matter specifically mode why, and advertisement position can insert or play and carry out the division of time region with ad data, confirms the mode that it is play, provides or consume.Advertisement position is founded and is managed through administrative skill.Illustrate, the mode that develops and manages advertisement position includes but not limited to as follows:
Virtual (not being stored in the AM data in the content) of information or true part, ad data can be stored and wherein obtain the position that can be used as the ad data mark.The example of a true advertisement position is to comprise the video flowing of 30 seconds videos, audio advertisement or divide file data, and ad data adds document or data stream through unreasonable mode and lasts till back morale.Virtual ads is described as ad data the place of inserting is provided.The zone that the selectable real advertisement is described as the true advertisement data of description of weather provides pointer, comprising the ad data that can replace mutually in the future.It is that management data is described in advertisement that in true advertisement description and the virtual ads description one can select key element, and they are included in code or separately in the ARM data structure.
The business model of one of invention key element is that the AM data add or interrelate with content, contents advertising abutment.For example, beginning most or during, will manage the quantity of other relevant data through content ID or content AM data decision content everyone, position everyone or content fragment or other and advertisement position at content playback.Advertisement can dynamically add among the content; Particularly when content is broadcasted; Other periods before afterwards; Or even when carrying out the function that certain content interrelates; Necessarily must be positioned among the content such as recording individual video (video dispatching, assessment or record etc.) advertisement insertion section, design of the present invention thinks that main contents streams (such as film) can supspend to play from main contents stream (such as film or music) isolated ad data.The data of describing in AM data or other present patent application guarantee security through various cipher modes; Include but not limited to electronics rights management (DRM), sub conditione login system (CAS) or adopt the security system of the other types of various cipher modes, include but not limited to symmetric key and based on open/private key PKI of password exploitation.
Client or terminal: various forms of softwares or electronic product comprise circuit or various forms of computer chips (CPU, single core computer, special IC, gate array (FPGA)).The terminal includes but not limited to following object: set-top box, removable media player, iPods; IPhones, mobile phone, PC, games system (PS3; X-Box, Game Boy etc.), the computer or the player terminal of the processing computer content of all kinds of DVD, blue light or HD DVD player, notebook computer and other types.Apply to the software of another kind of example for moving on computers at the terminal of present patent application, software can carry out interaction, play, provides, shows, consumes, imports the mode of using other contents processings of back.
Wide range is supported in the advertising management that the present invention describes, and its range of management can may diminish to single content ID, and it needs not be content itself.Content ID can be used for reading the AM data from external source, and advertisement is dynamically updated, and is inserted among the content.For example, when the film that has fresh content ID occurs, then change channel, advertisement is described software and is gone to obtain content position information then, to confirm that this advertisement is possessory position.
Wide range is supported in the advertising management that the present invention describes, and its range of management can may diminish to single content ID, and it needs not be content itself.Content ID can be used for reading the AM data from external source, and advertisement is dynamically updated, and is inserted among the content.For example, when the film that has fresh content ID occurs, then change channel, advertisement is described software and is gone to obtain content position information then, to confirm that this advertisement is possessory position.
The scope of application of any element of the present invention does, all present ad systems, interface, message transmission, agreement and by cable and wire IEEE formulate 104,130; 30,35,118; Predetermined data form in DVS 839 and other standards, its all applicable or operation.Illustrate, any SCTE metadata, data layout, interface, transmission, message transmission, these all are that the AM data of describing are from here supported or improvement.The ad system that invention key element described herein and processing procedure are described tissue such as SCTE, level advertising management, information security and the checking of increase and secure data, player control, dynamically manager, monitoring and to existing standard.
After table 1 has increased the AM data block, the higher structure figure of each message form.Among the figure, AM data block and content periodicity emphasis are appeared again existing, and the ARM data field is different with the content of ARM data block in different masses.Such as; In the table 1; Position id field or AM data in the ARM data block are all separated from content; Pass on through various modes of communication; Comprise exchange channel (discrete MPEG2 transport stream program ID (PID) stream, independent data channel, independent data transmission mode (file transfer, HTTP, data push, data obtain etc.)), DBV empowerment management generator (EMM) stream or data are passed on, DVB ECM (authorization control generator) stream or data are passed on file transfer or other any data transfer modes.According to the difference that transmits data in the ARM data block, the AM data block possibly comprise the information identical with other data blocks, also possibly comprise different information.
Through increasing the AM data to content or, founding advertisement position with its mode that links to each other with content.But the entity that comprises content owner or other identified region entities can increase advertisement position in content.Advertisement position identification may diminish to the advertisement of SCTE 35 (or similar) and inserts data, maybe can insert data or other various summations of discerning, from content, separating through physical data.When AM data and content combine, but not be stored in the content, various forms of content ID, content information or program information all can be in order to the identification contents, and AM data identification content also can be passed through in other outer sources of content.
The example of table 1AM data.In the table 1, content has added arbitrary or a plurality of AM data field, or does not have in the content single can linking with content when the outside obtains when the AM data.In addition, advertisement position data 111 or AM data 113 will repeat in content.
Key element 113. advertisement Mgmt (AM) data, the AM data block.This data block comprises the information of managing one or more advertisement positions, specifically depends on the fast heel of ARM data along with how many positions, or assembles what positions by a bit pointer.The AM data can be added on content soon and begin, before or after, or any position in the content, and can spread out of respectively with content is independent.The AM data are not must be positioned among the content, can obtain respectively, and data also can be obtained in the AM data from other external sources, arrive together with content association again.
Key element 117 annex AM or other data.This additional data is used for the management of one or more advertisement positions.This data field can comprise and duplicates in other entity managements the perhaps AM data of advertisement.For example, push an advertisement position, other AM data 117 comprise AMID, AM pointer, position ID or content owner's name field or other management son fields.Son field is the field under the alphabetic word section, and in this figure, what defined is the alphabetic word section, and son field is duplicated from all or part of data that should define.The data of the example of other data for providing by the content owner.Another example does, content everyone sell and agree the position everyone produce or processing procedure in increase additional data, everyone provides by the position data.The native system support do not have the position everyone or with the pushing and sell of the position of carrying out under other data of category information, under configuring condition, everyone is just known the position to the consumer at content transmission, and it can increase additional datas to ARM data 108.These other data also can comprise additional classes like or with the position of everyone title or ID 122 everyone/management data; And everyone/bit data 124; The proprietary attaching signature document 126 in position that selectivity position node 125 and other entities (this not all people's title or ID 122) have, female position for ARMID120, everyone title 122, the position is searched that personal data 124 is arranged, signature 126 first.The son position is the skin matter of or same field similar with female bit data, and each son position is other data 128.This data field can constantly be repeated by a plurality of entities in each circulation.This data field can also comprise the data relevant with content or link relevant data, such as movie title, film grading information, performer, producer, prize-winning situation, shooting time, film school etc.Use in the advertisement push-on process with content-related information and other AM data fields, it is described in other parts in the present patent application.
Another of additional AM data act as supports position GPS.Position GPS is based on the data that the AM data processing is described the geographic position, applicable to different business models and different AM processing modes.The position gps data provides AM geodata, can apply to AM processing, AM data and AM business rule.Position GPS provides good accuracy for the independent utility management based on geodata.For example, position GPS includes but not limited to as follows: a Europe allows to jump sees advertisement; The minimum duration that b Mexico requires is 30 seconds; C does not allow the region 119 to 225 (any one location) of skip advertisements; The Level 2 that d South America company has (being lower than content owner's application or position); E45452 skips all advertisements to 47000 zones, until setting the date; The maximum quantity of ad playing is 6 in this content of f.
As can from top position GPS, separating read out the same, it is a useful concept, allows everyone unrestrictedly not different regions setting AM data of content.The support of AM technical design surmounts the level circulation of geographical frontier; The various flows open network also makes content, and everyone can circulate in the whole world; And make through various forms of networks circulation topology and to surmount the geographical frontier advertisement and provide, sell the management of handling and become easily easily; Its towards client terminal comprise the subscriber of the set of traditional CATV (cable television)/satellite/broadband/IPTY television system; Social network sites, network spectators carry out various forms of content circulations.
The AM data also possibly comprise the dissimilar management data that surmounts the foregoing description scope, include but not limited to following:
The title of content file name content file is named by content producer.It also can the content title, everyone title, content number, owner ID etc.
The time span of content-length content, with the time, branch, second, millisecond weigh, and also can make the measurement mode of other forms, file size or other guide, such as the total byte bit length.The total bit statistics of one section content is variable when heterogeneous networks circulates.
Sell the position.Can sell and the quantity that can not sell the position.
Use the position with and the quantity of the position that can cover.
The quantity of the vacant position that bits available is not used.
The skew of delicate skew, byte offset or other types is described in the position.Can be to comprise biased moving (one or more data bytes of time, length or other ((i-frame countings etc.)).The position is described and can be comprised other information, such as the position everyone, manager etc.
The player rule is sent to the rule of content player on the client terminal.
The AM data send the player software merchant that the player of client terminal or the condition that has are landed software to.The ARM data provide information to player or CAS client, but its playback is put into the restriction of information, business model, advertisement position or its combination.
Owner's statement.Selectable data in the ARM data; By content everyone or a statement that everyone carries out; Owner statement includes but not limited to copyright statement, right to use statement, and everyone adds the information in the content position power, the interior perhaps proprietary information in position and other guide everyone or position.
AM position GPS.Can select the geo-localisation information installed, pass on the locating information constantly in brief biography reaches scope on the basis, can be local businessman's production marketing service in advertisement.The position gps data is handled with subscriber's interaction the time, and this moment, the subscriber can select to buy product, and purchase information and subscription information are together beamed back.The AM data provide advertisement applications interactively, the contractor can acquisition request about the information of advertised product or service, perhaps through carrying out product purchase by " buying immediately " on the terminal or " sending immediately " key or through telepilot." " key is passed on subscriber's request content of announcement operator or content everyone or the advertiser of system in purchase immediately.Position GPS can insert local advertising people information from concentrate the circulation network address.The position gps data can content or similar other AM data of handling through external data.
Copy control information such as once duplicating, must not duplicate etc.
Forbid F.F., answer, skip advertisements, skip sign, force to watch etc. to omit advertisement etc.
Player control shows the rule that must act on to client terminal.
Forbid simulation output, only limit to protected HDMI/HDCP output, allow DTCP, S-Video etc.
When everyone added entitlement statement (permanent or temporary) in the AM data when content everyone or position, player locking or advertisement locking also can be supported the security structure.Advertisement locking data in AM data data perhaps in subscriber or beholder transmit.Service regeulations transmission control playback of information in the example.Illustrate, if the AM data show ad data be " must see " and, advertisement locking will forbid skipping this content (F.F.).The following support rule that occurs multiple ARM in the future.One of invention key element of native system is executed the ARM data that define in the content for the advertisement locking.Another invention key element is that everyone provides management for the position, has also determined different content institute advertisement playing on the basis of the ARM data of describing position everyone and rights statement.
Advertising rights management (ARM), advertising rights management data (AM data) or these terms of advertisement DRM are used to describe different aspect of the present invention, and the data that comprised among the present invention.Also can be used to transmit right and the restriction that content is used above-mentioned belonging to, and for management, the controls playing device of advertisement position (virtual or true) provides data, also passes on to advertisement and with the advertisement that content links.The ARM data comprise the guidance content player or the operation rule of the utilization of ad playing device, its right and restriction wherein.The ARM data comprise: a must watch, and must watch this advertisement, must not substitute or skip; B can substitute for target, and this advertisement can substitute for targeted advertisements; C only limits to target, and this advertisement is only having targeted advertisements time side to be replaced; Before d specific date or targeted advertisements reach some, only limit to targeted advertisements, after this transfer to use other rules; The e inefficacy that expires; F forces to watch once or several times and watches, record can skip or F.F. before also need watch several times; G sell or the transmission advertisement position after, resell or manage by the entity of ARM data record; H replacement advertisement position data; I is with following data replacement advertisement position data; J deletion or increase advertisement position; Skip after kn advertisement and must see advertisement; Suspend (n is after second) for a long time after the l playing advertisements, treat just to continue when spectators select to play.
114 selectivity manager ID comprises advertisement or manages relevant data with content with this field of data, is responsible for the entity that internally perhaps relevant with advertisement activity is auctioned/managed/resells and manage in order to discern.Comprise advertisement position arbitrary part of interior content can by in being responsible for perhaps the advertisement position middle man that sells/resell manage auction.
The perhaps identification of program ID and data content or program in 118.Content identifier is a selectable punction, is the unique embodiment in the whole world, and content is confirmed from single recognizer.In perhaps program ID can be based upon on the AM data basis, or be suitable for non-AM data such as existing content, program ID source data, be the specific metadata of the wired company of the U.S. such as CableLabs.Leave over data when interior perhaps program ID uses,, found and have the AM data outside the content, and getting in touch of itself and content be based upon leave in (non-AM data) perhaps on the basis of program ID such as the specific data of CableLabs.
When perhaps downloads ad power was stated in the use, terminal recognition advertising rights data also were suitable for proper claim limitation in terms of content.Such as, the content that commercial advertisement is supported, the advertising rights restriction does not allow skip advertisements, forbids the transfer (F.F.) of video player time shaft when ad playing.In addition,, forbid just when only playing that the time moves, watch if spectators refund in the first day if the advertising rights data are indicated as and must see, when taking turns to advertisement more then can F.F. (skip and watch advertisement).
Other bit data of key element 124/117-, everyone data or other data AM handle otherwise data; Include but not limited to content everyone; The selecting data of the play rules of content, position manager rule and other controls, security, manager, management, or by the data that can select ARM data 108 bit pointers 125 to formulate.Owner's data also can for, before the contents production or in the process, or be conveyed to before the subscriber or and view and admire in the process by consumption, buy the people's of (or lease) position information.
Other AM data also can comprise the content file name.The content file name is named by the content manufacturer.Also can the content title, everyone title, context number, everyone ID etc.
The content duration, with minute,
Hour, minute, second, millisecond or extended formatting.
Calculate the content file duration with byte.
The joint number of one section content amounts to.
Sell the quantity of the position of having sold and not sold in the position.
Already used with the position and can cover figure place.
The quantity of the vacant position that bits available is not used.
The skew of delicate skew, byte offset or other types is described in the position.Can be to comprise biased moving (one or more data bytes of time, length or other ((i-frame countings etc.)).
The player rule is sent to the primitive rule of player.ARM data AM data send the player software merchant that the player of client terminal or the condition that has are landed software to.The ARM data provide information to player or CAS client, but the restriction of information playback is arranged.
The address (network or dns address) of landing data should be sent in report address or address.Can be the acquiescence of content, each also can have its entry address separately.Player sends to the report address with the data of landing of this content, by public keys selective protection, by the stakeholder of content (content owner, content licensee, the position everyone, position middle man etc.) one of encrypt.
This field of signature of key element 126AM data any part comprises for AM data set 108 part or all of electronic ciphers signs.Illustrate, comprise the electronic signature 122 of everyone title or ID, everyone/bit data 124 and selectable position indication 125 data.The various forms of Cipher Processing that are applicable to signature or visa data all can be used for this processing procedure.It is fast that other electronic signatures also can add the AM data, comprises many people's signatures, when being managed by the different entities contraposition, resell, using when managing.Various encryption safe data verification mode is such as various data verifications such as electronic signature, data hash, public/private key.Content everyone, circulation people or other entities generate password through using the public trust root, and be similar such as Verisign or its.Public trusted root guarantees content owner or circulation person's password authentification through modes such as digital certificates.
For the utilization that key element 127AM position ID links for the position or with ID, a selectable AM position ID sign indicating number.Illustrate, position ID is unique in the whole world, can discern each position through international AM position ID.But selectivity AM position ID is also not exclusive, even in a content, also be like this.Data such as time migration, position statistics can be used for discerning the position of content.Another example does not originally have the AM data in the content, all or part of of AM data all obtains from different Data Sources.
The effectiveness of 130 reality of key element, position, or mark, or particular utility, the orientation that is or other AM data.Management is arranged and do not have management for being divided into.No overlap audio is the position of no AM data, and the position in content can all or part ofly be to have to manage or do not have a management.In some system, all positions are no overlap audio all, also do not have the AM data in the file.Illustrate, do not have the AM data in the content, then obtain the AM data from other sources.In the table 1, then for inserting the place of advertisement, the typical scale of advertising space quantity need be through consulting to confirm with content manufacturer or circulation people for the bit space of content.
In the process of creation and circulation content, there is the mode of different interpolation AM data each time.Table 2 is the raw content 205 of content 210 " C ", the reduced graph of the actual interface 220SP that leave over simulation or electronics or the prompt tone 212SCT of the two, adds.
The presents that comprises the AM data in the key element 208, comprises the content 210 of the SCT 212 that is retained in the raw content at table 2 in addition, is the interpolation of advertisement 113 and 113B.In routine literary composition, any amount of AM data field all can add according to the quantity of managing advertisement in the content.AM data field 113 has comprised whole AM data fields, and present patent application has been described this system of how operating.
One embodiment of the invention, and the principle of advertising management data level does, after the AM data verification, passes more high-grade source back, allows its (content owner, content circulation persons etc.) to insert advertisement, guarantees the AM data security, the administration-management of going forward side by side reason and handling.Any data verification mode all can be in order to set up a center (or grade); Public keys basis PKI is exactly an example; According to Windows Server 2003 Security Infrastructure the 14th chapter " Trust in Windows Server 2003PKI ". description, the utilization of PKI grade be Windows 2003 Server.When using the mandate of PKI setting system root trusted certificate, the grade model must comprise many CA and polyelectron certificate, thereby establishes clear and definite quality management at CA and different layers inter-stage.An illustration of AM data verification is on the different brackets, single or most root CA, and each content owner, creator use public keys, through confirming and root system system trusted certificate authentication content owner identity.Table 3 is a letter example that comprises AM data 113, tie point 220, second advertisement content 210 of link.In the table 3, AM data 113 comprise designator < CO >, indicate this data field through authentication after, get back to everyone < CO>and grant a certificate of content.All kinds of authenticated encryptions (PKI, symmetry, asymmetric etc.) can be suitable for, and designator < CO>show beam back after the data verification content everyone.Second advertisement comprises and has designator < CO>AM data 113B such as < BR>in the table 3, and this is a manager advertisement position by manager < RR>management, has passed through everyone < CO>authentication of content.Whether authentication or grade chain are checked via < CO>signature through inspection < BR >, and the examination of < CO>then is that inspection is accomplished with the certificate of root system system.Variable grade is verified through each signature is beamed back system's root.Illustrate, content owner's verify data < CO>is verified other entities.But, comprise that other verification models of using system root or content relay person also can be in order to the checking different entities.Dynamic assignment can be carried out in each AM managing advertisement position, gives other entities again or is managed by different entities.Such as, in the table 3, comprise the AM data 113B of < CO>and < BR>grade, can increase advertisement agency's entity (not shown), and the advertisement agency adds actual ad data (video, audio frequency etc.).In this example, manager has been given the advertising agent X with allocation of space, and the checking grade is < System Root Of Trust>< CO>< BR>< Ad Agency-x >, and everyone verifies manager content, broker authentication advertising agent X.Advertising agent XAM data can replace the manager data, its checking can show manager authentication agency, and can prove through examination < Ad Agency-x >, reexamine the checking of manager < BR>acquisition, by that analogy.Different branches in the grade can be used to verify the AM data.Single effectiveness or advertisement are for being further divided into additional utility or dividing AM data additional in the position again.Such as, with minute effectiveness can be divided into four positions of televising of 15 seconds.Each 15 seconds advertisement position has AM data separately.Effectiveness can be sold different entities, also can be managed by other entities outside circulation person and the fabricator.
Such as content producer is sold to the manufacturer with effectiveness, and it can be managed with any-mode.
One embodiment of the invention, and the principle of advertising management data level does, after the AM data verification, passes more senior source back, allows its (content owner, content circulation persons etc.) to insert advertisement, guarantees the AM data security, the administration-management of going forward side by side reason and handling.Any data verification mode all can be in order to set up a center (or grade); Public keys basis PKI is exactly an example; According to Windows Server 2003 Security Infrastructure the 14th chapter " Trust in Windows Server 2003 PKI ". description, the utilization of PKI grade be Windows 2003 Server.When using PKI setting system root certificate granting, the grade model must comprise many CA and polyelectron certificate, thereby establishes clear and definite quality management at CA and different layers inter-stage.An illustration of AM data verification is on the different brackets, single or most root CA, and each content owner, creator use public keys, through the certificate verification content owner identity of confirming and root system is united.Different entities in the content circulation chain can be to system registry, the key that obtains certificate, verification msg or signed by known trusted subjects.The mode that realizes registration is a lot, and the present invention proposes to use and comprises PKI/X.509 and be one of multiple invention of basic technology.Each main body that relates to is registered by authority's (or being equal to), obtains checking.The accreditation process process is as follows down: a registration adds the X.509 digital certificates of being issued by trusted authority (or similar certificate), obtains the X.509 certificate of checking.B trusted authority or other entities are kept the authorisation body database.When c handles AM data parameters qualification certificate, confirm.D is if the AM data obtain checking, and then the AM data can be used for the AM processing, if incorrect, will ignore these data or assert that it is a misdata.Other typical authentication functions of e, regaining tabulation such as certificate also is one of optional function of the present invention.
Any data items or all comprise the security of the Data Elements of advertising rights system, can be guaranteed through using public/private or symmetric cryptosystem.When adopt public/private key (RSA, PKI, or other), the private key of everyone data of the content of meaningful everyone (or equal) signature can guarantee the safety of advertising rights data.
This invention can be founded the AM data level, and wherein, other entities are with administrative power in everyone checking of content or the grant content circulation chain.Obtain authorizing one or more advertisements to manage such as, advertisement manager in the content, pass back after the checking content everyone.Illustrating of how verifying is through the digital certificates signature authentication, and will manage certificate and beam back content everyone or the system of following.Another example does, content everyone authorize the middle man to increase data (field selected in the example, table 1 114), through beam back after the digital certificates signature verification content everyone.
Electronic Coding or electronic signature can apply to each AM data field, or this invention can utilize each combination in field, and each data field or field combination all can be encrypted and/or sign.Data in other data fields 128 also can be carried out one or more signature, how depend on an administrative model, and are suitable for which kind of signature level.
Except that above-mentioned reliability rating, Electronic Coding or electronic signature can apply to each AM data field, or this invention can utilize each combination in field, and each data field or field combination all can be encrypted and/or sign.Data in other data fields 128 also can be carried out one or more signature, how depend on an administrative model, and are suitable for which kind of signature level.
The AM data are extensible, and each reception and registration system, or even each operator, content producer (individual or collective can be called entity) have its own specific advertising rights data can add at circulate each time point of chain of content.Advertising rights data or adding advertisements flexible strategy according to (the be additional to content everyone) scope of can inserting from creating beginning until client software or consumption terminal.Such as, the operation people of large-content system, such as Verizon can add the advertising rights data of adding the Verizon ad hoc system when passing on content.These data can be added by client terminal, also can add, or to obtain content from the content provider are to add by the network that links with it, or in network core, or other any areas and partly (physics or virtual) interpolation.So, everyone the ARM data can add ARM data or manager ARM data through operation people ARM data, advertisement content, or even client playing device interpolation ARM data are replenished.Present patent application is supported one or more increase nodes.The ARM data processing comprises the logic that operation rule manages conflict.Conflict one of settling mode is that content have the people and adds the ARM data, and regulation only allows PVR/DVR, and the operator has covered former data with ARM.In client or other conflict, how to check two groups of ARM data, ignore, skip or cover one of them.These AM data possibly be any one in the colliding data, depend on the standing rules that is adopted, and in most cases, are confirmed by last AM data.
Each reception and registration system, or even each operator, content producer (individual or collective can be called entity) have its own specific advertising rights data can add at circulate each time point of chain of content.Advertising rights data or adding advertisements flexible strategy according to (the be additional to content everyone) scope of can inserting from creating beginning until client software or consumption terminal.Such as, the operation people of large-content system, such as Verizon can add the advertising rights data of adding the Verizon ad hoc system when passing on content.These data can be added by client terminal, also can add, or to obtain content from the content provider are to add by the network that links with it, or in network core, or other any areas and partly (physics or virtual) interpolation.So, everyone the ARM data can add ARM data or manager ARM data through operation people ARM data, advertisement content, or even client playing device interpolation ARM data are replenished.Present patent application is supported one or more increase nodes.The ARM data processing comprises the logic that operation rule manages conflict.Conflict one of settling mode is that content have the people and adds the ARM data, and regulation only allows PVR/DVR, and the operator has covered former data with ARM.In client or other conflict, how to check two groups of ARM data, ignore, skip or cover one of them.These AM data possibly be any one in the colliding data, depend on the standing rules that is adopted, and in most cases, are confirmed by last AM data.
Dynamically manage
Advertising rights comprise advertisement processing, manager, managing entitlement data processing, checking, modification and the replacement that any node carries out in the content circulation at any time.Such as, the workflow and the alter mode of advertising rights are following:
1. in a content (film, audio frequency, order video, paying are watched, recreation, TV, social networks etc.) or associated content, increase one or more advertisement positions.
2. advertisement also can comprise default advertisement (example, the advertisement video of acquiescence) for making empty (only indicating as the seat that increases advertisement), or the advertisement of the reality that provides of meaningful everyone or custodian, or is used to discern the advertisement position ID of particular advertisement position.
3. each advertisement position is with advertisement position flexible strategy certificate, such as, be locked as " must not replace or manage " (or, also can show) through the advertising rights AD DRM data of each.Perhaps, comprise one or more advertising rights management data fields of describing in the present patent application.Such as, everyone data of advertisement position ID or advertisement position, play other data that lock controls or other parts of this patent are described or made up.
4. all there is an open requirement each position, does not promptly have specific location advertising restriction, when content circulation or adding or processing, can dynamically manage, and offer the subscriber.Advertisement position also can be set default advertisement, or alternative advertisement, allows the more advertisement of sound value to replace (advertiser will pay more expense for this reason) calmly.
5. advertisement position rights data, advertisement rights data can revised or be changed to advertisement or advertisement, perhaps at booklet in content creating, circulation, broadcast or circulation again, all can add advertisement in the format conversion.With video flow detection AM data, be used in the data stream then or AM data that external source finds are handled.
6. dynamically manager will be handled, and when founding, take place afterwards, include but not limited to provide on any node in the dynamic process content release advertisement (advertisement video or audio frequency) of reality.Dynamically manager is handled the advertising rights data, comprises the selectivity link to manager.Manager is everyone, leaseholder, assignee or custodian of advertisement position.Can there be a plurality of managers a position, solves dynamic manager problem through the different disposal technology.Such as, data that all are relevant with content, or the information that is satisfied the needs of consumers all is committed to the Auction Site, auctions, and is at war with for the chance of advertisement is provided on this content.In the time can confirming spectators, manager can carry out advertisement (watching the spectators of film, TV or audio frequency) based on the consumer.Such as, highly meet the content that the people of target watches again, this just by inch of candle the website carry out rank, and insert advertisement through handling the AM data.
7. dynamically the example of manager comprises, when content receives the person of founding when disturbing, any node of the system for the distribution of commodities can carry out dynamic process to the advertisement in the content.Dynamically whenever manager can come across in the network or the content system for the distribution of commodities; Include but not limited to; Content through one or more operation people circulation; One or more complementary networks, content retailer and wholesale dealer, various forms of operators; The network operation people; Or any kind (optical fiber (FTTH/FTTC/FTTN), DSL DSLAM, Cable CMTS; Video heads; The order video server, TV, cable network QAM modulator-demodular unit and other network equipments or terminal (PC; STB; Mobile phone) wired or DSL modulator-demodular unit, Ethernet switches or interface, fire wall etc.).
8. when detecting advertising message, ad data for example, sound, during regional market (SCTE voice or other advertisement position signals), before the ad playing, among and afterwards, selectable dynamic manager is handled advertising rights DRM data (or similar type data).Advertisement is inserted or is play through suitable mode.Such as; Broadcast is inserted in the VOD advertisement in real time, or adds the VOD file, and perhaps player is opened an advertisement video or is converted to multichannel and plays; Add each series advertisements with advanced networks and equipment, to substitute existing advertisement (possibly be default advertisement or the non-advertisement that preferably realizes dynamic manager).
9. the data through advertising objective normal data and content user (watch, listen to or subscribe to) are handled in dynamic advertising, decide the content and the object of reception and registration.Processing logic has unlimited possible in quantity, implementation includes but not limited to: a is based on the record of preferentially watching channel, and what decision thrown in and given spectators (or subscriber).The object hobby data decision of B through collecting from other channels (tax record, viewing evaluation, bank information, credit card record, geographic position, customer loyalty, network browsing record, content use information etc.).C uses content and when inactive as spectators, such as shopping, motion or when listening concert, judges its main range of receiving zone through the geographic position scope.D advertiser passes on to the people who is positioned at specific geographic position.Such as, during shopping, the propaganda of coupons activity is given in promising a certain mobile phone or portable electronic device or GPS sales promotion.
Dynamically manager can watch that through the multiple terminals content provides possibility the subscriber.Different subscribers in the heterogeneous networks are connected, such as collecting in the people who watches NBC on the social network sites such as mobile phone, TV, STBs, YouTube.com or Hulu.com.In this example, the advertisement of NBC program (example, " Friends ") just can pass on network (phone, cable network, the Internet) subscriber's set to manage and manage based on difference.The AM data can be used for manager or upgrade advertisement, and the network of dated content transmission, and through Time Warner Cable, mobile TV is through Sprint such as CATV (cable television), and the Internet is through Hulu.com.Watch the subscriber in the heterogeneous networks of content to be compiled, and pass on through heterogeneous networks.The content ID data of " Friends " obtain mobile phone through handling AM, and circulation is also subscribed to pond with it and formed dynamic link, and like this, network operators can propagate to the spectators of " Friends ", and no matter what difference the terminal and the network of its use have.In this example, the AM data are labeled as, and " Friends " content (content ID is known) is to stride the advertising objective of passing on network.
(further explaining in detail)
Overlap audio is one and comprises the position that the element of terminal system is discerned through processing, it can connect with position (place that advertisement is inserted or placed) with everyone or its representative be connected.Referring to table 3, ARM data 108 comprise ARM ID120 and everyone title or ID 122.Have only when discerning, just need ARM ID 120 through the tables of data that comprises ARM ID120 and link between everyone.This example provides the brief data field of everyone title 122.
When a position is to be carried out data or when dynamically providing, distinguish the position and for it method of solution is provided based on business model effectiveness by a plurality of.Such as everyone put into a position in preceding 5 minutes at film content, had sold 3 advertisements, although have only the space of an advertisement, bit dynamic repeats to be written into and added 3 positions.What table 3 was represented is a position under not distinguishing.Two parts of table 3-A for distinguishing through other data 128 fields are promptly founded the son position behind first's position management data.The former is female position, and latter position management data (120-A, 122-A, 124-A, 126-A, and 128-A) is the son position, and in this example, first is the son position.Support to distinguish through a son position of newly founding, and can increase or delete.Specifying information is seen table 3 or 3-A, is the result that derives of other program descriptions of present patent application.The purpose of ARM data 108 is for showing through setting up " management " position as data represented a kind of possibility.
Table 4 is for occurring in the high-grade dynamic manager in the content circulation.In the table 4 and effectiveness interrelate the position set up at 410 places.In circulation, can carry out the selectivity management, dynamically manage and monitor through checking AM data, be referred to as the selectivity position management 412. in the content system for the distribution of commodities.Circulation power process all has dynamic manager (416,418,420), and the last advertisement displaying on client terminal is positioned at 430, occurs in client's optionally dynamic manager on one's body and is positioned at 424.
Business model
The AM data are the content owner, operator, broker, advertiser and other foundation and protect various business models.The AM data comprise and will give the player lock controls of user terminal about application rule and delivery of content.When perhaps watching any content when this content of use under a certain AM business model, these service regeulations Spoke-to-Clients exchange between admissible playing function and user content.This business model rule is a sub-set of AM data playback locking and comprises as follows:
Adless payment mode can be removed by the control (AM data) that the user buys and partly perhaps all advertisements are relevant or ignore.The AM data allow content need not be modified distributing the original AM data that are kept in the content or rule in this pattern.It is to subscribe to the result that the client buys content that this client terminal be apprised of client operation not to have the pattern of advertisement.
The payment mode that subsidy is paid can be removed by the control (AM data) that the user buys and partly perhaps all advertisements are relevant or ignore.The AM data allow content to reallocate to be kept at original AM data or the rule in the content and need not be modified in this pattern.It is to subscribe to the result that the client buys content that this client terminal be apprised of client operation not to have the pattern of advertisement.
Freely check-a kind of spectators use content (watch or check, play, listen interaction etc.) and the business model that do not need the suitable person to content to pay.Possibly comprise advertisement to freely checking of VOD.
The user of a system of content integration----can obtain by airline therein, the integration that hotel, shop provide, benefit, typical user's loyalty program of bargain goods and other subsidies.
-one user of user's group organizes the benefit of perhaps getting in touch and will oneself be positioned one group of perhaps part of many groups in order to be positioned and to obtain orientating as certain.
AM handles and can take place at each point on the content allocation chain that comprises client, content reproduction terminal.AM handles overview and is presented among the Figure 5 that handles advertisement insertion logic and the support of various business model.
Whether content is that accept and in 510, be found by examination AM receipt 505 in Figure 5.When the AM data are found, the existing business model of handling this section content will in 520, decode and one handle branch and result from one of various (1 to N) business model processing block.An a limited number of business model processing block provides 540 pay TV patterns by Figure 5,550 free television mode, 560 loyalty programs, other business model (not shown)s and 570 subsidy patterns.
Figure 5A is that the AM data can be accepted and verify that the subsidy television mode of (having checked data integrity inspection with signature (or other are equal)) 572 provide an example therein.For can't be through the data of integrity checking, the AM data will be left in the basket by record and at step 576.For AM data through the integrality examination; Client's integration for the subsidy television mode will be examined; If because user meeting or surpass the standard of some business models and have enough integrations, advertisement will be skipped and this advertisement is write down and content is broadcasted under the situation of ad playing not having.When the examination of subscriber's integration shows that the client does not save bit by bit enough integrations for no advertisement TV, advertisement will be play with content and selectable advertisement economy merchant and selectable advertisement are upgraded and will be performed together so.Step 582 will examine this advertisement whether be to this content or this advertisement whether negotiable, if words carry out 588 advertising broker's functions so.588 advertising broker's functions make the advertising broker can use any amount of rule to comprise the auction ads benefit.The result of 588 advertisements manager function is to be comprised that by authentication and this advertised event the manager data will be by record and in 586 broadcasts if advertisement is appropriate this advertisement meeting so.
Whether if advertisement can't be held consultation except 582 passages, will examine so in the content is whether correct advertisement perhaps the advertisement replacer should be taken place.There is this situation that is substituted or keeps of many display ads, as
Come the solid data of Self Control advertisement position to show.The data bit that the AM data presentation is being processed can be upgraded advertisement with new advertisement content with other data such as the ID of an advertisement video itself and the entity of control data position if necessary in step 590.This advertisement or the advertisement upgraded will comprise when advertisement is upgraded that any contingent advertisement replaces through player plays and this advertisement will be by record.
Whether integration is had enough integration skip advertisements by examination subscriber/client in step 580 in Figure 5A.Various thresholds will be set up to support different business model rules to decide the business model that improves to the user.Example includes but not limited to not select to add fashionable as user, and he must see that in a content 20 advertisements skip remaining advertisement.Perhaps, when user selects to add fashionable, have only 10 advertisements must quilt be watched so, he just not be used in this content and has seen any advertisement afterwards.
Any interval degree about adjustment integration/accumulation that perhaps part of film expense is paid in the subsidy pattern that business model is handled and selection adds can be used.
Different business models can be constructed around the technology of qualified invention and comprised that an advertisement can not be invaded or subscriber can skip or the reception and registration system of part skip advertisements, the reception and registration that system can monitoring of advertisement in this system and give suitable advertisement and pass on rule (advertisement rule) and support different subscribers' advertisement to browse supervision and the record with skip advertisements business rules and ad system.
The AM processing can be kept watch on and follow the trail of the advertisement in each insertion content and recalled to the advertisement supplier; Perhaps dealer; Perhaps broker, perhaps procurator, the owner who perhaps supports various incomes, shares the advertisement position of advertisement, content the revenue model through the AM data of service recorder.Such as; When a content person of leaping is ready to cut apart income with regard to a content by 70%/30% with the operator; The AM data that write down will write down and report that all convey to subscriber's advertisement; The business model that the subscriber uses, and the correct settlement information data that can share with in distribution claim other people the content owner of other permissions.The AM data comprise that selectable demonstration is when taking at one or more entity; Such as the content owner, content allocation person, content service supplier; Internet Service Provider, or how to solve the advertisement deal with data of the income of an advertisement when cutting apart between other entities.
Advertisement is passed on and is kept watch on
The AM data can be selected on any point on the content allocation chain from the contents producer to the content consumer to be kept watch on and can be selected to redistribute by the subscriber who in home network, uses DTLA or other home-network contents to redistribute technology.AM keeps watch on to handle and can select to verify AM data islands verification of data integrity and can select record perhaps to report advertising campaign.Figure 6 shows the high-level chart of a various level content stream as a content allocation network.Give one example, if client's AM monitor checking AM data and in the benefit that ARM assert, follow the trail of suitable insertion and will write down the AM data or the AM data of losing or invaded and interests are lost or can optionally be stopped broadcast by invasion.The advertisement rights data can be inserted the beginning of one section content or place among the content distribution node so repeatedly with this, switching equipment, and top terminals, the AM monitor, perhaps player can be accepted and deal with data.The advertisement rights data can be in content (like film or radio and television) be passed on or band is outer through independently data channel or independently perhaps one of them combination of data download again with bringing through an independent data stream (the perhaps data framework in other streams or the content).
The different content owner 602 and 603 that Figure 6 shows two production contents.The content that contains AM data 604 is the content that in content, contains the AM position.The content that contains AM data 605 is that the content and the AM receipt that contain the AM data outside relevant with content are not contained among the content.Figure 6 demonstrations compile the middle man for society's (reaching other places such as wired TV, IPTV, mobile transmission network) selectable content.Content selectable pools together with selecting and makes content more interesting for advertiser Ha Noi holds the producer.For example, content aggregation can make content sell advertiser with the useful time in groups and in the content of compiling.The client also can pool together through the network that multiterminal are passed on or a plurality of operators make the client who compiles more interesting to advertiser.
When ad data and data dispatching are absorbed by advertising agent, also can show one to advertisement agency 610 interface optionally.
Figure 6 has also comprised cross-platform IPTV620,622 CATV (cable television), 624 satellites, mobile phone 628, physics 630 content transmission supports.The validity that the AM data are added to the such content of cross-platform content with the special mode of content can not be subjected to the infringement of AM data.
Figure 6 shows that some operators of " 1 to N " and ID or other special datas that the AD data are selectively protected an operator allow advertisement to reach supervision and the tracking of handling with a relevant AM of operator.Subscriber 655 is content consumer.User 660 is accounts of a subscriber.Client terminal 670 is software and hardwares that the client of any kind is used for content of consumption.The profile data that selectable client terminal brief introduction 680 is targeted advertisements is such as the data that are connected with targeted advertisements reception and registration system.Such targeted advertisements reception and registration system be from all purposes with reference to by George Gulack this, Robert, George Gulack this, Michael on January 4th, 2009 propose about U.S. Provisional Patent Application 61/142nd, 367 file of advertisement analysis with the positioning system intervention.
The advertisement right is perhaps handled at the AM client 680 execution AM of client terminal and is comprised supervision suitable for client, the player locking processing, and dynamic advertising is inserted and other AM processing capacities.Figure 6 shows that the top section fan out of common Figure comprises the advertising management work of treatment of the middle Figure of arriving of cross-platform different network type (IPTV 620, Cable 622 etc.) bottom to the distribution network of any type.
The advertising campaign of AM monitor record is contained in the number of times in the content such as number of times or the advertisement packets that the subscribed person of advertisement watches; The number of times of broker's advertisement, advertisement id, content id; The time that advertisement is watched in one day, duration of an advertisement (how long advertisement is watched) or the like.Any monitoring algorithm can be used and the AM processing is not limited to an independent monitoring algorithm.And system can be used for using various monitoring technology to obtain AM data or other data.
The AM data of in processing and monitoring process, obtaining will be constructed for the accounting of coordinating content advertising income by record, share or calculate the report of mediation with the advertising income of striding the business model content with across a network with cross operator.
AM keeps watch on through the business model that allows cross operator/network and obtains data with a plurality of operators of calculating mediation or a plurality of networks.Not the data of the broadcast evaded with undelegated mode in monitoring of AM data monitoring in client or the server or the network equipment and the process of a record advertisement of proof in content allocation.Examination can be through verifying perhaps that with the AM data the relevant correct number of ads that in content, contains of verifying with the AM data of each benefit realizes in the content allocation chain.
The AM data are inserted that equipment writes content with the AM data or AM data and content association and AM system equipment are comprised the accurate settlement information of the such advertisement that just can obtain to interrelate with content of the activity trace of dynamic manager and the daily record of location advertising dividing processing.
The checking client of client playing locking and the certain play content of client or the processing of the server or the network equipment can prove that playback terminal in content, to evade advertisement right rule.
AM data of the present invention and processing element apply to cross-platform content transmission system, and content can be at different client terminals such as PC in this system, STBs, and the DVD/BluRay/HD-DVD player moves to make a phone call to wait and uses or consumption.Advertisement can be through different reception and registration networks such as IPTV network, cable network, and the broadband, the Internet connects, and move or other infinite networks, and the network that has the AM processing that is provided by heterogeneous networks assembly or client terminal of other types is passed on.
AM data structure really can be used common format or can be suitable for different AM data layouts such as the XML data of in mobile video, using with binary format, is suitable for the different data layouts rather than the AM data of CATV (cable television) version.Element of the present invention can use the information format of any kind.
One of content owner shows the owner of a content or has the identifying information of the entity of entitlement definition Content Management.
Above form provides a quilt to have the data details of organize content and content position.Real data can be added (being stored in the content) or can connect with the data that are used to visit True Data and visit.Describe that as above bit data and any other data of in present patent application, describing can be embedded in the content or visit or both compound, be added to and connect content and be used for the content of managing advertisement data with other through an independence advertisement management data file.
The position owner
The individual of the benefit in content or group are by using the AM data to manage.Management begins and increases benefit to content from the content of determination owner or creator.The benefit of content is accepted the AM authenticator allows in the content one or more benefits come to be managed.The AM data are added to perhaps interrelating the owner of authentication content and assert benefit and the relevant management data of other AM with content.In case the AM data are connected to benefit, content owner or content owner's broker or a people who has bought benefit can use the AM data and imply entitlement through the AM data of managing benefit.Various to ad sales through the use of AM data, the dynamic broker's of sale and advertisement business model is supported again.The right of benefit is established and brave increase is perhaps revised or the deletion AM data relevant with benefit are sold, negotiation, sale again.
The AM data acknowledge can allow not sell for the content owner of one section content or other authorized entity sale advertising positions the benefit owner of actual content right.Such as, a large-scale company buys (time a qualification is perhaps permanent) first advertisement position in a film.This large-scale company can distribute money to subsidize the production of film then and guaranteed that an advertisement position and other the said firms can be because of subsidizing the benefit that this film obtains in film in the said firm.The owner of advertisement location can give other companies and can sale advertising put the different company to country variant and different regions, the world in the sale advertising position.First content owner in a large-scale entity is bought a film adds the AM data to and shows that the position owner uses the AM Data Digital ground signature of content owner or authorities conducting the examination on the ministry's authorization or other private keys that are equal to or the entitlement of verification msg through signature in the content of large-scale entity then.In case signed, the AM data of Tian Jiaing can be verified the system's root that turns back to a trust here.
Be that a position is made the chain of custody position the locking and unlocking processing that can follow the trail of or can be repaid the advertising management data to the content owner.For locking is the safety technique that applies to perhaps manage for the entitlement of position the AM data that a chain of custody is provided.
Rights data through the AM data transmission also can be given scrambler, muxs, and equipment is inserted in advertisement and client (PC, STB, Mobile, Game, PMP or the like) provides information.The advertisement rights data is perhaps transmitted about content by the network equipment, content rights, and advertisement position, the advertisement right is play lock controls and is monitored and handle for the client terminal of the information of equipment or client terminal with other data.
The client terminal that advertising record is play in the client from advertisement reality or the feedback of network or service terminal.An example is to calculate the quantity of playing from the advertisement video framework of one section video.It is monitored and calculated or keep watch on the broadcast of verifying advertisement to inject the video ads partial data.Can watch integration because of extra advertisement for client or server's feedback is used for guaranteeing perhaps that to beholder's integration appropriate business model (such as adding the VOD content that advertisement is supported) is executable and is not evaded.
The position management operating network limit location and the limit advertisement in VOD server and stream server is kept watch on or advertisement is kept watch on and be in harmonious proportion server by VOD convey to the client then the client see advertisement.Wherein have a little difference because the beholder has changed channel etc., but a big difference has illustrated that then this client has received assault.
In a single day the AM data are inserted into perhaps and content interrelates will pass through transcoding; The code check conversion; Recompile; Recompression; Format conversion is preserved because content owner's certificate protocol requirement is so preserved promptly when the original contents change of format, have similar SCTE advertisement to cut apart the prompting of the format content that is used for the preservation of AM data of prompting (simulation or digital).In an example, use the SCTE advertisement to cut apart prompting and insert the data that data are expanded the SCTE that is used for AM data field and definition with the SCTE advertisement.The similar SCTE of AM data can preserve to(for) similar all scramblers of the SCTE of being data of scrambler AM.
Do not have the player support of advertising rights but in player, comprise the support of interactive programming environment to may operate in the advertisement configuration of rights elements that the interactive programming environmental applications is added arbitrary or all descriptions in patent is used.Such as; The advertisement right can be added application such as the Java that comprises the interactive application support to; Flash; OCAP; Blu-ray Disk Java (BD-J), the advertisement right therein of macroprocessing or other any interactive programming support environments is handled support can be through moving a content that should be used for being applied to use the broadcast of advertisement right protected data system plays device of using the interactive application support.An example that uses the interactive terminal to support be Blu-ray disk player therein content comprise advertisement rights data and one and comprise the JAVA that the advertisement right carried out by Blu-ray disk player handles and use.The JAVA of a version of support of Blu-ray disk player cuts advertisement right process software use Blu-ray disk player JAVA and supports to carry out the processing of advertisement right in this example.This just supposes, promptly exists and can carry out the part of advertisement right processing or pass through all processing from the player outside of network host application with player and this player of network host application interaction.
A kind of pirate content protecting that prevents is arranged in many content transmissions system.The protection system of an advertisement that is described herein can be built because content protective system is called as system for numeral copyright management (DRM) or or condition receiving system (CAS), perhaps content protective system (CPS) sometimes through many identical safe handling pieces or function.These systems (DRM, CAS CPS) can extend through increasing notion from the present invention, perhaps DRM, and CAS, CPS can be used to build and protect the system that is described.
Those will possibly be substituted according to the assembly that any one above-mentioned step and/or system are discerned in guidance of the present invention at any time those skilled in the art suitably; Rearrangement; The assembly of deletion and other steps and/or system is inserted by the requirement according to certain application-specific; And the system of above-mentioned system can implement through using any one different widely processing and system component of being fit to, and is not limited to the specific components that any one is described in should using.
Can describe at least one system of the present invention fully, other methods relevant according to the present invention or interchangeable hydraulic Design and conveying control obviously are the person skilled in art.This invention illustrates by the mode of above-mentioned explanation that disclosing specific embodiments is not that invention is limited in the special shape that is disclosed.Therefore invention is to contain to drop on the following all modifications that requires in the spirit and scope, is equal to and replaceable article.
Claims (4)
1. this method contains trust data through managing advertisement content (AM) data and combines advertisement effectiveness so that pass on ad content; Pass on content with effectiveness through a system for the distribution of commodities; Monitoring has the content of effectiveness; For these effectiveness are obtained the AM data; Trust data in the checking AM data; Handle the AM data and determine to have the right to obtain the entity that these have the effectiveness data; From the empowerment management entity, obtain the effectiveness process information; And ad content is inserted in the effectiveness according to empowerment management entity ground instruction.
2. require the 1 AM data of creating to combine promptly to become the data that comprise in the content after the advertisement effectiveness according to aforesaid right.
3. aforesaid right required for 1 " the AM data combine advertisement effectiveness " mentioned referred to that the data of content external memory combined content through content ID, and obtained AM through content ID.
4. " decision has the right to manage the entity of effectiveness " mentioned in the aforesaid right requirement 1 dynamically decision in the content circulation, and a tame entity mandate, this authorized entity is trusted entity with another family and has been set up the trust parameter qualification certificate.
Applications Claiming Priority (3)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US8283008P | 2008-07-23 | 2008-07-23 | |
| US61/082,830 | 2008-07-23 | ||
| PCT/US2009/051609 WO2010011876A2 (en) | 2008-07-23 | 2009-07-23 | Advertising management system |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN102349083A true CN102349083A (en) | 2012-02-08 |
Family
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2009801374593A Pending CN102349083A (en) | 2008-07-23 | 2009-07-23 | Advertising management system |
Country Status (4)
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|---|---|
| EP (1) | EP2318984A4 (en) |
| JP (1) | JP2011529231A (en) |
| CN (1) | CN102349083A (en) |
| WO (1) | WO2010011876A2 (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103945266A (en) * | 2014-04-17 | 2014-07-23 | 深圳创维数字技术股份有限公司 | Method, device and system for processing advertisements |
| JP2015517266A (en) * | 2012-04-05 | 2015-06-18 | ホアウェイ・テクノロジーズ・カンパニー・リミテッド | System and method for secure asynchronous event notification for adaptive streaming based on ISO base media file format |
| JP2015146608A (en) * | 2012-02-02 | 2015-08-13 | ディズニー エンタープライゼス インコーポレイテッド | Stream messaging for program stream automation |
Families Citing this family (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| GB2484910A (en) * | 2010-10-21 | 2012-05-02 | Saibabu Malisetti | Digital asset and advert on demand system |
| JP5936587B2 (en) * | 2013-09-19 | 2016-06-22 | ヤフー株式会社 | Service providing apparatus, service providing method, and service providing program |
| EP3151183A4 (en) * | 2014-05-26 | 2017-12-20 | Dentsu Inc. | Advertising space management system and space adjustment computer |
| US10679257B2 (en) | 2014-05-26 | 2020-06-09 | Dentsu Inc. | Ad frame management system for switching content frame to ad frame, based on fluctuation in click through rate of advertisement or other information |
| JP6421384B2 (en) * | 2014-12-26 | 2018-11-14 | 株式会社ごちぽん | Server apparatus, information processing method, and program |
| US10756898B2 (en) | 2017-06-12 | 2020-08-25 | Rebel AI LLC | Content delivery verification |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CA2322614A1 (en) * | 2000-10-06 | 2002-04-06 | Innovatia | Method for accessing content, by theme, format or provider, from convergent media sources |
| KR100576581B1 (en) * | 2001-03-15 | 2006-05-04 | 주식회사 비즈모델라인 | System and method for inserting Real-time rich media advertisement into multimedia content |
| US7136871B2 (en) * | 2001-11-21 | 2006-11-14 | Microsoft Corporation | Methods and systems for selectively displaying advertisements |
| US20080004962A1 (en) * | 2006-06-30 | 2008-01-03 | Muthukrishnan Shanmugavelayuth | Slot preference auction |
| US20080155589A1 (en) * | 2006-12-22 | 2008-06-26 | Nortel Networks Limited | Method and system to control advertising |
-
2009
- 2009-07-23 JP JP2011520212A patent/JP2011529231A/en active Pending
- 2009-07-23 EP EP09801033.3A patent/EP2318984A4/en not_active Withdrawn
- 2009-07-23 WO PCT/US2009/051609 patent/WO2010011876A2/en active Application Filing
- 2009-07-23 CN CN2009801374593A patent/CN102349083A/en active Pending
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| JP2015146608A (en) * | 2012-02-02 | 2015-08-13 | ディズニー エンタープライゼス インコーポレイテッド | Stream messaging for program stream automation |
| JP2015517266A (en) * | 2012-04-05 | 2015-06-18 | ホアウェイ・テクノロジーズ・カンパニー・リミテッド | System and method for secure asynchronous event notification for adaptive streaming based on ISO base media file format |
| CN103945266A (en) * | 2014-04-17 | 2014-07-23 | 深圳创维数字技术股份有限公司 | Method, device and system for processing advertisements |
Also Published As
| Publication number | Publication date |
|---|---|
| JP2011529231A (en) | 2011-12-01 |
| EP2318984A4 (en) | 2013-10-09 |
| WO2010011876A3 (en) | 2010-04-15 |
| WO2010011876A2 (en) | 2010-01-28 |
| EP2318984A2 (en) | 2011-05-11 |
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Application publication date: 20120208 |