WO2010011876A3 - Advertising management system - Google Patents

Advertising management system Download PDF

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Publication number
WO2010011876A3
WO2010011876A3 PCT/US2009/051609 US2009051609W WO2010011876A3 WO 2010011876 A3 WO2010011876 A3 WO 2010011876A3 US 2009051609 W US2009051609 W US 2009051609W WO 2010011876 A3 WO2010011876 A3 WO 2010011876A3
Authority
WO
Grant status
Application
Patent type
Prior art keywords
ad
delivery
system
management
network
Prior art date
Application number
PCT/US2009/051609
Other languages
French (fr)
Other versions
WO2010011876A2 (en )
Inventor
Robert Kulakowski
Michael Kulakowski
Original Assignee
Robert Kulakowski
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination

Abstract

A system that unifies the management of ad insertion for IPTV, Cable, Satellite, Mobile, broadband delivery over any network (over-the-top), and social network delivery is presented. A system wherein ad management is abstracted from the delivery network and client devices. A system where ad management data is authenticated back to a root of trust and data is protected via authentication. One element of the invention provides for dynamic ad insertion and dynamic ad brokering across different delivery networks. Another element of the invention unifies ad insertion metadata and processing for STBs, PCs, mobile phones BluRay, game consoles, and any other type of client devices.
PCT/US2009/051609 2008-07-23 2009-07-23 Advertising management system WO2010011876A3 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
US8283008 true 2008-07-23 2008-07-23
US61/082,830 2008-07-23

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
JP2011520212A JP2011529231A (en) 2008-07-23 2009-07-23 Ad management system
EP20090801033 EP2318984A4 (en) 2008-07-23 2009-07-23 Advertising management system
CN 200980137459 CN102349083A (en) 2008-07-23 2009-07-23 Advertising management system

Publications (2)

Publication Number Publication Date
WO2010011876A2 true WO2010011876A2 (en) 2010-01-28
WO2010011876A3 true true WO2010011876A3 (en) 2010-04-15

Family

ID=41570874

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2009/051609 WO2010011876A3 (en) 2008-07-23 2009-07-23 Advertising management system

Country Status (4)

Country Link
EP (1) EP2318984A4 (en)
JP (1) JP2011529231A (en)
CN (1) CN102349083A (en)
WO (1) WO2010011876A3 (en)

Families Citing this family (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB2484910A (en) * 2010-10-21 2012-05-02 Saibabu Malisetti Digital asset and advert on demand system
US9888265B2 (en) * 2012-02-02 2018-02-06 Disney Enterprises, Inc. Stream messaging for program stream automation
EP2823641B1 (en) * 2012-04-05 2016-11-02 Huawei Technologies Co., Ltd. System and method for secure asynchronous event notification for adaptive streaming based on iso base media file format
JP5936587B2 (en) * 2013-09-19 2016-06-22 ヤフー株式会社 Service providing apparatus, a service providing method and service providing program
CN103945266B (en) * 2014-04-17 2018-05-15 深圳创维数字技术有限公司 A method of processing advertising, apparatus and system
JP5622982B1 (en) * 2014-05-26 2014-11-12 株式会社電通 Inventory management system and the frame adjustment computer
JP6421384B2 (en) * 2014-12-26 2018-11-14 株式会社ごちぽん Server device, information processing method, and program

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020099790A1 (en) * 2000-10-06 2002-07-25 Joseph Mosher Method and system for providing convergent network services
KR20020073626A (en) * 2001-03-15 2002-09-28 주식회사 비즈모델라인 System and method for inserting Real-time rich media advertisement into multimedia content
US20050021403A1 (en) * 2001-11-21 2005-01-27 Microsoft Corporation Methods and systems for selectively displaying advertisements
US20080004962A1 (en) * 2006-06-30 2008-01-03 Muthukrishnan Shanmugavelayuth Slot preference auction
EP1939803A2 (en) * 2006-12-22 2008-07-02 Nortel Networks Limited Method and system to control advertising

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020099790A1 (en) * 2000-10-06 2002-07-25 Joseph Mosher Method and system for providing convergent network services
KR20020073626A (en) * 2001-03-15 2002-09-28 주식회사 비즈모델라인 System and method for inserting Real-time rich media advertisement into multimedia content
US20050021403A1 (en) * 2001-11-21 2005-01-27 Microsoft Corporation Methods and systems for selectively displaying advertisements
US20080004962A1 (en) * 2006-06-30 2008-01-03 Muthukrishnan Shanmugavelayuth Slot preference auction
EP1939803A2 (en) * 2006-12-22 2008-07-02 Nortel Networks Limited Method and system to control advertising

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP2318984A2 *

Also Published As

Publication number Publication date Type
WO2010011876A2 (en) 2010-01-28 application
EP2318984A2 (en) 2011-05-11 application
JP2011529231A (en) 2011-12-01 application
EP2318984A4 (en) 2013-10-09 application
CN102349083A (en) 2012-02-08 application

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