CN102298749A - Method and device for restarting advertising promotion - Google Patents
Method and device for restarting advertising promotion Download PDFInfo
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- CN102298749A CN102298749A CN2010102201577A CN201010220157A CN102298749A CN 102298749 A CN102298749 A CN 102298749A CN 2010102201577 A CN2010102201577 A CN 2010102201577A CN 201010220157 A CN201010220157 A CN 201010220157A CN 102298749 A CN102298749 A CN 102298749A
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Abstract
The invention provides a method and a device for restarting advertising promotion. The method comprises the following steps of: when the advertising promotion is paused, setting the restarting condition of the advertising promotion by an advertising client; calculating data needed for judging the restarting condition; and restarting the advertising promotion when the restarting condition is judged to be met. While the advertising client pauses the advertising promotion, the advertising client can conveniently and quickly preset a condition of recovering the advertising promotion by virtue of a function of 'restarting condition presetting, thereby avoiding the operation trouble of recovering the promotion newly and the delay possibly caused by forgetting and the like so that the advertising client can recover the paused advertising promotion in time; thus, one the one hand, the personalized release requirement of the advertising client is adequately guaranteed, and one the other hand, the maximization of a promotion effect is achieved.
Description
Technical field
The present invention relates to the management of advertisement promotion, relate more specifically to a kind of advertisement promotion method for restarting and device.
Background technology
Present various main flow search engine allows the advertiser to suspend own advertisement promotion, also allows the advertiser to reactivate the advertisement promotion of oneself time-out.This demand is mainly derived from the advertiser may exist the seasonal individual demand of throwing in and suspending input festivals or holidays.But current mode possesses following shortcoming: 1) advertiser often because have a holiday or vacation, reason such as operating delay causes recovering to promote untimely and missing a large amount of commercial flows and potential customers; 2) advertiser need enter system once more and operate the popularization that just can recover to suspend, and user experience has to be hoisted; And 3) advertiser judges that to the recovery of the commercial flow of seasonality hysteresis is arranged, and also may cause recovering to promote the untimely potential customers of missing.
Therefore, existence is for a kind of demand of method and apparatus of restarting of automatic control advertisement promotion.
Summary of the invention
The present invention is intended to solve following technical matters: the advertiser can because seasonal factor, festivals or holidays factor etc. suspend part advertisement promotion business, but often because have a holiday or vacation, reason such as operating delay causes recovering to promote untimely, and then missed a large amount of commercial flows and potential advertiser.
Therefore, the strategy of the present invention by providing a kind of automatic control advertisement promotion to restart helps the advertiser to recover the popularization that suspends in time simply and easily, farthest satisfies the personalized demand of throwing in of advertiser.
According to an aspect of the present invention, provide a kind of advertisement promotion method for restarting, may further comprise the steps: when suspending advertisement promotion, the advertiser is provided with the condition of restarting of described advertisement promotion; The required data of condition judgment are restarted in calculating; And satisfy describedly when restarting condition in judgement, restart described advertisement promotion.
Preferably, advertisement promotion method for restarting according to the present invention further may further comprise the steps: when suspending described advertisement promotion, the advertiser also is provided with the strategy of restarting of described advertisement promotion; Satisfying describedly when restarting condition, restarting strategy, judging whether to restart automatically according to described; When determining to restart automatically, described advertisement promotion is set to initiate mode; And when determining not restart automatically, satisfied the condition of restarting of its setting to described advertiser's notice.
According to an aspect of the present invention, provide a kind of advertisement promotion rebooting device, having comprised: restarted module is set, be used for when suspending advertisement promotion, being provided with the condition of restarting of described advertisement promotion by the advertiser; Data computation module is used to calculate and restarts the required data of condition judgment; Restart the condition judgment module, be used to judge whether to satisfy the described condition of restarting; And restart the module that comes into force, be used for satisfying the described described advertisement promotion of restarting when restarting condition in judgement.
Preferably, according to advertisement promotion rebooting device of the present invention, described restart module be set also be configured in the strategy of restarting that described advertisement promotion is set by the advertiser when suspending described advertisement promotion; Describedly restart the condition judgment module and further be configured to: satisfying describedly when restarting condition, restarting strategy, judging whether to restart automatically according to described; And described restart the module that comes into force be further configured for: when determining to restart automatically, described advertisement promotion is set to initiate mode; And when determining not restart automatically, satisfied the condition of restarting of its setting to described advertiser's notice.
Preferably, according to advertisement promotion method for restarting of the present invention and device, describedly restart condition and comprise in following at least one: reboot time, search word volumes of searches threshold value, search word volumes of searches amplification threshold value, search word purchase volume threshold value and search word bid threshold value; And satisfy described restart in the condition one, when multinomial or whole, judge and satisfy the described condition of restarting.
According to advertisement promotion method for restarting of the present invention and device, when the advertiser suspends advertisement promotion, the advertiser can be by the default quickly and easily condition of recovering advertisement promotion of function of " the default condition that reactivates ", the delay that avoided recovering the troublesome poeration of promoting again and forgeing etc. may be introduced, make the advertiser can recover the advertisement promotion that suspends in time, thereby demand is thrown in the personalization that fully ensures the advertiser on the one hand, realizes the promotion effect maximization on the other hand.
In addition, strategy is restarted in advertisement promotion according to the present invention, can in time reactivate the advertisement promotion of time-out automatically, can simplify advertiser's operation and promote the advertiser and experience.
In addition, strategy is restarted in advertisement promotion according to the present invention, by monitoring term volumes of searches and utilize it as restarting condition, makes the advertiser can maximally utilise commercial flow and catches potential customers.
Description of drawings
Can understand present principles better according to following accompanying drawing, in the accompanying drawing:
Fig. 1 shows the schematic block diagram of application according to the search engine of the advertisement promotion rebooting device of the embodiment of the invention.
Fig. 2 shows the schematic block diagram according to the advertisement promotion rebooting device of the embodiment of the invention.
Fig. 3 shows the process flow diagram according to the advertisement promotion method for restarting of the embodiment of the invention.
Fig. 4 shows the process flow diagram of step of restarting the related data of condition judgment according to the calculating in the advertisement promotion method for restarting of the embodiment of the invention.
Embodiment
As shown in Figure 1, show the schematic block diagram of application according to the search engine of the advertisement promotion rebooting device of the embodiment of the invention.
Search engine comprises advertiser's interface module 110, netizen's interface module 120, advertisement purchase device 130, advertising database 140, searcher 150, advertisement promotion pause device 160 and advertisement promotion rebooting device 200.
Advertiser's interface module 110 is used to receive the various information of advertiser's input, such as: the search word of ad content, purchase and bid thereof etc.Netizen's interface module 120 is used to receive the search word of netizen's input, and is used for to the search word corresponding Search Results of netizen's demonstration with its input.
Advertisement is bought device 130 and is used for buying advertisement for the advertiser, and the information stores that is associated of the advertisement that the advertiser is bought is in advertising database 140.Advertising database 140 is used to store the information that is associated with advertisement, restarts condition etc. such as ad content, search word, advertisement promotion state and advertisement promotion.Searcher 150 is used for the advertisement that the search word in advertising database 140 search and netizen's input is complementary, and generates Search Results.
Advertisement promotion pause device 160 is used to suspend advertisement promotion.
As shown in Figure 2, show schematic block diagram according to the advertisement promotion rebooting device 200 of the embodiment of the invention.
Comprise restarting according to the advertisement promotion rebooting device 200 of the embodiment of the invention and module 210, data computation module 220 are set, restart condition judgment module 230 and restart the module 240 that comes into force.
Restart the restarting condition and restart strategy of advertisement promotion that module 210 is used to be provided with time-out is set.Describedly restart condition and comprise: the advertisement promotion of when restarting time-out (promptly, reboot time), the volumes of searches of the search word of buying in this advertisement promotion reaches advertisement promotion that how many times restart time-out (promptly, search word volumes of searches threshold value), the volumes of searches amplification of the search word of buying in this advertisement promotion reaches advertisement promotion that how many times restart time-out (promptly, search word volumes of searches amplification threshold value), reach advertisement promotion that how many times restart time-out (promptly in the advertiser's who buys this search word quantity, search word purchase volume threshold value), and/or buy the advertiser of this search word bid reach how many times and restart the advertisement promotion (that is search word bid threshold value) etc. of time-out.Describedly restart strategy and comprise: restarting the advertisement promotion of restarting time-out when condition satisfies automatically and sending the notice that condition satisfies and wait for that the advertiser sends the instruction of restarting to the advertiser when satisfying restarting condition.
Restart condition judgment module 230 and be used to judge whether to satisfy the set condition of restarting, whether reach search word bid threshold value etc. such as the bid that whether: the volumes of searches the amplification whether volumes of searches that whether arrives the search word that the advertisement promotion of default reboot time, time-out buys reaches search word volumes of searches threshold value, this search word reaches search word volumes of searches amplification threshold value, whether the quantity of buying the advertiser of this search word reaches search word purchase volume threshold value and buy the advertiser of this search word.
Restart the module 240 that comes into force be used for satisfy advertisement promotion restart condition the time judge it is to restart automatically, or send the notice that condition satisfies and wait for that the advertiser sends the instruction of restarting according to restarting strategy to the advertiser.
As shown in Figure 3, show the process flow diagram of restarting the method 300 of advertisement promotion according to of the present invention.
Method of restarting advertisement promotion according to the present invention begins at step 305 place.At step 310 place, the advertiser suspends its advertisement promotion, and imports restarting condition and restarting strategy of its advertisement promotion.At step 315 place, what the stores advertisements client imported restarts condition and restarts strategy.Describedly restart condition and comprise in following at least one: the volumes of searches threshold value of the search word that reboot time, this advertisement promotion are bought (promptly, search word volumes of searches threshold value), the volumes of searches amplification threshold value of the search word of this advertisement promotion purchase (promptly, search word volumes of searches amplification threshold value) and buy this search word the advertiser amount threshold (promptly, search word purchase volume threshold value) and/or buy the advertiser's of this search word bid threshold value (that is, search word bid threshold value) etc.Describedly restart strategy and comprise: restart paused advertisement promotion automatically or give notice and send the instruction of restarting paused advertisement promotion by the advertiser to the advertiser.
At step 320 place, the related data of condition judgment is restarted in calculating, comprises at least one in following: determine the current time, calculate the search word volumes of searches, calculate search word volumes of searches amplification, calculate the advertiser's who buys this search word quantity and the best bid that calculates the advertiser who buys this search word.
At step 325 place, judge whether to satisfy the described condition of restarting, such as: current system time whether arrive whether set reboot time, search word volumes of searches reach whether set search word volumes of searches threshold value, search word volumes of searches amplification reaches set search word volumes of searches amplification threshold value, whether the quantity of buying the advertiser of this search word reaches set search word purchase volume threshold value, whether the best bid of buying the advertiser of this search word reaches search word bid threshold value etc.If do not satisfy, this method proceeds to step 330, keeps the halted state of advertisement promotion.If satisfy, this method proceeds to step 335, restarts the advertisement promotion that strategy judges whether to restart automatically time-out according to described.If this method proceeds to step 350, this advertisement promotion is set to initiate mode.If not, this method proceeds to step 340, has satisfied the condition of restarting of its setting to advertiser's notice by Email, SMS etc.
Then, in step 345, judge whether the instruction of enabling its advertisement promotion of receiving that the advertiser sends.If receive the instruction that the advertiser sends, in step 350, this advertisement promotion is set to initiate mode.Then, this method finishes at step 355 place.
The advertiser can send the instruction of restarting advertisement promotion by Email, SMS etc.In addition, substitute and to send the instruction of restarting advertisement promotion by the advertiser, the advertiser also can come manually that this advertisement promotion is set to initiate mode by login advertising business system.
As shown in Figure 4, show the process flow diagram of step of restarting the related data of condition judgment according to the calculating of the embodiment of the invention.
At step 410 place, the initialization timing device.At step 420 place, timer picks up counting.At step 430 place, record carries out the required information of condition judgment, such as: search word that the search word of netizen's search, advertiser buy and bid thereof and other information that needs.At step 440 place, judge whether timer arrives when presetting.If when arriving this and presetting, the related data based on the required information calculations condition judgment of the condition judgment that is write down then at step 425 place, such as: current system time, search word volumes of searches, search word volumes of searches amplification, advertiser's the quantity of buying this search word and the best bid etc. of buying the advertiser of this search word.If when not arriving this and presetting, then return step 430.
The search word volumes of searches can be the search word volumes of searches that begins a day, a week or when suspending advertisement promotion, but the invention is not restricted to this, and those skilled in the art can be provided with different search word volumes of searches timing times as required.
Search word volumes of searches amplification can be that current search word volumes of searches is with respect to the last week, the previous day or the amplification of the benchmark search word volumes of searches when suspending advertisement promotion, but the invention is not restricted to this, those skilled in the art can be provided with the search word volumes of searches reference point of different benchmark as required.
For example, advertiser A preceding 3 days in the Spring Festival has suspended the popularization of advertisements such as " fresh flowers ", is provided with the condition of restarting of restarting advertisement promotion automatically simultaneously: first day (reboot time) recovers to promote automatically after the Spring Festival.Be used for the advertisement promotion method for restarting and install the popularization that after the Spring Festival, to help the client to recover this batch advertisement automatically in first day according to of the present invention.
For example, the advertisement relevant with " l-cn " thrown in advertiser B plan, set information such as bid.Yet, current netizen is also not high to this product attention rate, therefore, advertiser B has suspended the advertisement relevant with " l-cn " earlier, and set the condition of restarting of restarting automatically: the volumes of searches amplification at search word " l-cn " reaches at 50% o'clock (search word volumes of searches amplification threshold value), begins automatically to promote.After 10 days, because the influence of TV programme, search word " l-cn " volumes of searches is uprushed, and will reach at 50% o'clock detecting search word " l-cn " volumes of searches amplification according to advertisement promotion method for restarting of the present invention and device, begins the popularization of the advertisement relevant with " l-cn " automatically.
For example, advertiser C finishes back (September 1) in summer vacation, has suspended the popularization of advertisements such as " Expert English language training by qualified teachers ", and setting is given notice to it through Email when the volumes of searches of search word " Expert English language training by qualified teachers " reaches 5,000 ten thousand.Found January 10 that the volumes of searches of search word " Expert English language training by qualified teachers " had reached 5,000 ten thousand according to advertisement promotion method for restarting of the present invention and device, send Email to advertiser C and reached 5,000 ten thousand with the volumes of searches of notifying search word " Expert English language training by qualified teachers ".After this, advertiser C manually recovers advertisement promotion.
Restart a kind of in the condition and restart example that condition is restarted the advertisement promotion of time-out although here provided according to multiple, but the invention is not restricted to this, those skilled in the art expect being provided with simultaneously at least a condition of restarting easily, so that describedly at least aly just restart when restarting a kind of, multiple or whole in the condition satisfying.
The present invention can make the popularization that the client is lighter, convenient, recovery timely suspends.The delay that avoided recovering the troublesome poeration of promoting again and forgeing etc. may be introduced ensures fully that on the one hand demand is thrown in client's personalization, realizes the promotion effect maximization on the other hand.
In addition, those skilled in the art can be applied to the principle of the invention time-out management of advertisement promotion simply, can be arranged on when arriving default time out, reduce to prescribe a time limit under the search word volumes of searches etc. in the search word volumes of searches and suspend its advertisement promotion such as, advertiser.
Although example embodiment has been described with reference to the drawings here, should understand present principles and be not limited to those definite embodiment, and those of ordinary skills can carries out various changes and modification therein, and not depart from the scope and spirit of present principles.All such changes and modifications are intended to be included within the scope of the desired present principles of claims.
Claims (10)
1. advertisement promotion method for restarting may further comprise the steps:
When suspending advertisement promotion, the advertiser is provided with the condition of restarting of described advertisement promotion;
The required data of condition judgment are restarted in calculating; And
Satisfy describedly when restarting condition in judgement, restart described advertisement promotion.
2. advertisement promotion method for restarting as claimed in claim 1 further may further comprise the steps:
When suspending described advertisement promotion, the advertiser also is provided with the strategy of restarting of described advertisement promotion;
Satisfying describedly when restarting condition, restarting strategy, judging whether to restart automatically according to described;
When determining to restart automatically, described advertisement promotion is set to initiate mode; And
When determining not restart automatically, satisfied the condition of restarting of its setting to described advertiser's notice.
3. advertisement promotion method for restarting as claimed in claim 1, wherein, describedly restart condition and comprise in following at least one: reboot time, search word volumes of searches threshold value, search word volumes of searches amplification threshold value, search word purchase volume threshold value and search word bid threshold value.
4. advertisement promotion method for restarting as claimed in claim 3, wherein, describedly restart the required data of condition judgment and comprise in the following project with described and restart the corresponding project of condition: current time, search word volumes of searches, search word volumes of searches amplification, search word purchase volume and search word best bid.
5. advertisement promotion method for restarting as claimed in claim 3 wherein, is restarted in the required data of condition judgment one, multinomial or all reach corresponding described when restarting condition described, restarts described advertisement promotion.
6. advertisement promotion rebooting device comprises:
Restart module is set, be used for when suspending advertisement promotion, being provided with the condition of restarting of described advertisement promotion by the advertiser;
Data computation module is used to calculate and restarts the required data of condition judgment;
Restart the condition judgment module, be used to judge whether to satisfy the described condition of restarting; And
Restart the module that comes into force, be used for satisfying the described described advertisement promotion of restarting when restarting condition in judgement.
7. advertisement promotion rebooting device as claimed in claim 6, wherein, described restart module be set also be configured in the strategy of restarting that described advertisement promotion is set by the advertiser when suspending described advertisement promotion;
Describedly restart the condition judgment module and further be configured to: satisfying describedly when restarting condition, restarting strategy, judging whether to restart automatically according to described; And
Described restart the module that comes into force be further configured for: when determining to restart automatically, described advertisement promotion is set to initiate mode; And when determining not restart automatically, satisfied the condition of restarting of its setting to described advertiser's notice.
8. advertisement promotion rebooting device as claimed in claim 6 is describedly restarted condition and is comprised at least one in the following project: reboot time, search word volumes of searches threshold value, search word volumes of searches amplification threshold value, search word purchase volume threshold value and search word bid threshold value.
9. advertisement promotion rebooting device as claimed in claim 8, wherein: data computation module be further configured for: carry out in the following project with described and restart the corresponding project of condition: determine the current time, calculate the search word volumes of searches, calculate search word volumes of searches amplification, calculate the search word purchase volume and calculate the search word best bid.
10. advertisement promotion rebooting device as claimed in claim 8, wherein, restart the condition judgment module be further configured for: satisfy described restart in the condition one, when multinomial or whole, judge and satisfy the described condition of restarting.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010220157.7A CN102298749B (en) | 2010-06-28 | Advertisement promotion method for restarting and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010220157.7A CN102298749B (en) | 2010-06-28 | Advertisement promotion method for restarting and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102298749A true CN102298749A (en) | 2011-12-28 |
| CN102298749B CN102298749B (en) | 2016-12-14 |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106611341A (en) * | 2015-10-21 | 2017-05-03 | 北京国双科技有限公司 | Key word promotion method and device |
| CN110838033A (en) * | 2019-11-15 | 2020-02-25 | 广州华多网络科技有限公司 | Advertisement delivery management method and device, electronic equipment and computer storage medium |
| CN113576305A (en) * | 2021-07-09 | 2021-11-02 | 厦门艾拓瑞环保科技股份有限公司 | Method for starting toilet with replaceable cover in contact-free manner |
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| CN101075892A (en) * | 2007-03-28 | 2007-11-21 | 腾讯科技（深圳）有限公司 | Method, server and customer terminal for releasing advertisement |
| CN101458690A (en) * | 2007-12-14 | 2009-06-17 | 北京龙拓互动广告有限公司 | Advertisement publishing method and advertisement server |
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101075892A (en) * | 2007-03-28 | 2007-11-21 | 腾讯科技（深圳）有限公司 | Method, server and customer terminal for releasing advertisement |
| CN101458690A (en) * | 2007-12-14 | 2009-06-17 | 北京龙拓互动广告有限公司 | Advertisement publishing method and advertisement server |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106611341A (en) * | 2015-10-21 | 2017-05-03 | 北京国双科技有限公司 | Key word promotion method and device |
| CN110838033A (en) * | 2019-11-15 | 2020-02-25 | 广州华多网络科技有限公司 | Advertisement delivery management method and device, electronic equipment and computer storage medium |
| CN110838033B (en) * | 2019-11-15 | 2021-01-22 | 广州华多网络科技有限公司 | Advertisement delivery management method and device, electronic equipment and computer storage medium |
| CN113576305A (en) * | 2021-07-09 | 2021-11-02 | 厦门艾拓瑞环保科技股份有限公司 | Method for starting toilet with replaceable cover in contact-free manner |
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