CN102298749B - Advertisement promotion method for restarting and device - Google Patents
Advertisement promotion method for restarting and device Download PDFInfo
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- CN102298749B CN102298749B CN201010220157.7A CN201010220157A CN102298749B CN 102298749 B CN102298749 B CN 102298749B CN 201010220157 A CN201010220157 A CN 201010220157A CN 102298749 B CN102298749 B CN 102298749B
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- 230000003321 amplification Effects 0.000 claims description 21
- 238000003199 nucleic acid amplification method Methods 0.000 claims description 21
- 230000000875 corresponding Effects 0.000 claims description 4
- 230000000694 effects Effects 0.000 abstract description 3
- 239000002965 rope Substances 0.000 description 8
- PHIQHXFUZVPYII-ZCFIWIBFSA-N (R)-carnitine Chemical compound C[N+](C)(C)C[C@H](O)CC([O-])=O PHIQHXFUZVPYII-ZCFIWIBFSA-N 0.000 description 6
- 238000010586 diagram Methods 0.000 description 4
- 230000001932 seasonal Effects 0.000 description 3
- 230000004048 modification Effects 0.000 description 2
- 238000006011 modification reaction Methods 0.000 description 2
- 229960004203 Carnitine Drugs 0.000 description 1
- 230000001276 controlling effect Effects 0.000 description 1
- 230000003111 delayed Effects 0.000 description 1
- 229960001518 levocarnitine Drugs 0.000 description 1
- 238000000034 method Methods 0.000 description 1
Abstract
Providing a kind of advertisement promotion method for restarting and device, comprise the following steps: when suspending advertisement promotion, what advertiser arranged described advertisement promotion restarts condition；Calculate and carry out restarting the data needed for conditional judgment；And when restarting condition described in judgement meets, restart described advertisement promotion.While advertiser suspends advertisement promotion, advertiser can preset the condition recovering advertisement promotion conveniently and efficiently by the function of " preset and reactivate condition ", avoid again recover promote troublesome poeration and forget wait may introducing delay, make advertiser can recover the advertisement promotion suspended in time, thus the most fully ensure the personalized input demand of advertiser, on the other hand realize promotion effect and maximize.
Description
Technical field
The present invention relates to the management of advertisement promotion, relate more specifically to a kind of advertisement promotion method for restarting and dress
Put.
Background technology
Current various main flow search engines allow advertiser to suspend the advertisement promotion of oneself, allow also to advertisement
Client reactivates the advertisement promotion that oneself suspends.This demand is mainly derived from advertiser and there may be
The seasonal individual demand thrown in and suspend input festivals or holidays.But current mode, possesses following lacking
Point: 1) advertiser often because have a holiday or vacation, the reason such as operating delay causes recovering to promote missing not in time
A large amount of business flows and potential customers；2) advertiser need the system that is again introduced into carry out operating just can be extensive
The multiple popularization suspended, Consumer's Experience has to be hoisted；And 3) advertiser is to seasonal business flow
Recover judgement and have delayed, it is also possible to cause recovering to promote missing potential customers not in time.
Accordingly, there exist for a kind of demand automatically controlling the method and apparatus that advertisement promotion is restarted.
Summary of the invention
Owing to prior art existing techniques below problem: advertiser can be because Seasonal, joint be false
Day factors etc. suspend part advertisement promotion business, but often because have a holiday or vacation, the reason such as operating delay causes extensive
Multiple popularization not in time, and then misses a large amount of business flow and potential advertiser.Therefore, the present invention is led to
Crossing provides a kind of and automatically controls the strategy that advertisement promotion is restarted, and helps advertiser the most simply and easily
Recover the popularization suspended, farthest meet the demand that advertiser's personalization is thrown in, thus on solving
State technical problem.
According to an aspect of the present invention, it is provided that a kind of advertisement promotion method for restarting, comprise the following steps:
When suspending advertisement promotion, what advertiser arranged described advertisement promotion restarts condition；Calculating is restarted
Data needed for conditional judgment；And when restarting condition described in judgement meets, restart described advertisement promotion.
Preferably, further include steps of at time-out according to the advertisement promotion method for restarting of the present invention
During described advertisement promotion, what advertiser also set up described advertisement promotion restarts strategy；Described heavy meeting
When opening condition, restart strategy according to described, it may be judged whether automatically restart；Automatically weigh determining
Qi Shi, is set to enable state by described advertisement promotion；And determine the most automatically restart time, to
Described advertiser notice met its arrange restart condition.
According to an aspect of the present invention, it is provided that a kind of advertisement promotion rebooting device, including: restart setting
Module, for being restarted condition when suspending advertisement promotion by what advertiser arranged described advertisement promotion；Number
According to computing module, carry out restarting the data needed for conditional judgment for calculating；Restart conditional judgment module,
For judge whether meet described in restart condition；And restart the module that comes into force, described for meeting in judgement
Described advertisement promotion is restarted when restarting condition.
Preferably, according to the advertisement promotion rebooting device of the present invention, described in restart and module is set also is configured
For for being restarted strategy when suspending described advertisement promotion by what advertiser arranged described advertisement promotion；Institute
State and restart conditional judgment module and be configured to: when restarting condition described in meeting, according to described heavy
Open strategy, it may be judged whether automatically restart；Restart the module that comes into force described in and to be further configured to:
Determine automatically restart time, be set to enable state by described advertisement promotion；And can not determining
Row is when automatically restarting, and restarts condition to what described advertiser notice had met that it arranges.
Preferably, according to advertisement promotion method for restarting and the device of the present invention, described in restart condition include with
At least one in Xia: reboot time, search word volumes of searches threshold value, search word volumes of searches amplification threshold value,
Search word purchase volume threshold value and search word bid threshold value；And restart in condition described in meeting
, multinomial or whole time, it is judged that restart condition described in Man Zuing.
Advertisement promotion method for restarting according to the present invention and device, suspend the same of advertisement promotion advertiser
Time, advertiser can be preset conveniently and efficiently by the function of " preset and reactivate condition " and recover wide
Accuse the condition promoted, it is to avoid again recover the troublesome poeration promoted and forgeing wait may the delay of introducing,
Make advertiser can recover the advertisement promotion suspended in time, thus the most fully ensure advertisement visitor
The personalized input demand at family, on the other hand realizes promotion effect and maximizes.
Additionally, restart strategy according to the advertisement promotion of the present invention, can the most automatically reactivate time-out
Advertisement promotion, can simplify advertiser operate and promote advertiser experience.
Additionally, restart strategy according to the advertisement promotion of the present invention, by monitoring term volumes of searches and utilizing
It is as restarting condition so that advertiser can maximally utilise business flow and catch potential visitor
Family.
Accompanying drawing explanation
Present principles be may be better understood, in accompanying drawing according to figure below:
Fig. 1 shows showing of the search engine of application advertisement promotion rebooting device according to embodiments of the present invention
Meaning property block diagram.
Fig. 2 shows the schematic block diagram of advertisement promotion rebooting device according to embodiments of the present invention.
Fig. 3 shows the flow chart of advertisement promotion method for restarting according to embodiments of the present invention.
Fig. 4 shows that the calculating in advertisement promotion method for restarting according to embodiments of the present invention is restarted condition and sentenced
The flow chart of the step of disconnected related data.
Detailed description of the invention
As shown in Figure 1, it is shown that the search of application advertisement promotion rebooting device according to embodiments of the present invention
The schematic block diagram of engine.
Search engine includes that device is bought in advertiser interface module 110, netizen's interface module 120, advertisement
130, advertising database 140, searcher 150, advertisement promotion pause device 160 and advertisement push away
Wide rebooting device 200.
Advertiser interface module 110 is for receiving the various information of advertiser's input, such as: advertisement
Content, the search word of purchase and bid thereof etc..Netizen's interface module 120 is for receiving searching of netizen's input
Rope word, and for showing the Search Results corresponding with the search word that it inputs to netizen.
Advertisement buys device 130 for buying advertisement for advertiser, and advertiser is bought wide
The information being associated accused is stored in advertising database 140.Advertising database 140 is for storing with wide
Information, such as ad content, search word, advertisement promotion state and the advertisement promotion that announcement is associated
Restart condition etc..Searcher 150 is for the search of search in advertising database 140 with netizen's input
The advertisement that word matches, and generate Search Results.
Advertisement promotion pause device 160 is used for suspending advertisement promotion.
As shown in Figure 2, it is shown that the signal of advertisement promotion rebooting device 200 according to embodiments of the present invention
Property block diagram.
Advertisement promotion rebooting device 200 according to embodiments of the present invention include restarting arrange module 210, number
According to computing module 220, restart conditional judgment module 230 and restart the module 240 that comes into force.
Restart restarting condition and restarting strategy of module 210 is set for arranging time-out advertisement promotion.Institute
State and restart condition and include: when restart the advertisement promotion (that is, reboot time) of time-out, wide at this
Accuse and promote the volumes of searches of search word bought and reach how many times and restart advertisement promotion (that is, the search word of time-out
Volumes of searches threshold value), the volumes of searches amplification of search word bought in this advertisement promotion reaches how many times and restarts time-out
Advertisement promotion (that is, search word volumes of searches amplification threshold value), at the number of advertiser buying this search word
Amount reaches how many times and restarts the advertisement promotion (that is, search word purchase volume threshold value) of time-out and/or purchase
The bid of the advertiser buying this search word reaches how many times and restarts advertisement promotion (that is, the search word of time-out
Bid threshold value) etc..Described restart strategy and include: automatically restart the advertisement of time-out when restarting condition and meeting
Promote and send the satisfied notice of condition when restarting condition and meeting to advertiser and wait advertisement visitor
Family sends the instruction restarted.
Data computation module 220 is for the search word recording the search word of netizen's search, record client buys
And the content that bid and other needs record, and the related data that design conditions judge, such as:
Determine current time, calculating search word volumes of searches, calculating search word volumes of searches amplification, this is searched to calculate purchase
The best bid etc. of the advertiser of this search word is bought in the quantity of the advertiser of rope word and calculating.
Restart conditional judgment module 230 and set restart condition, such as judging whether to meet: be
Whether reboot time, the volumes of searches of the search word of the advertisement promotion purchase of time-out that no arrival is preset reach to search
Rope word volumes of searches threshold value, the volumes of searches amplification of this search word whether reach search word volumes of searches amplification threshold value,
Whether the quantity of the advertiser buying this search word reaches search word purchase volume threshold value and buys this and search
Whether the bid of the advertiser of rope word reaches search word bid threshold value etc..
Restart come into force module 240 for meet advertisement promotion when restarting condition according to restart strategy judgement
It is automatically to restart or send, to advertiser, notice that condition meets and wait that advertiser sends and restart
Instruction.
As shown in Figure 3, it is shown that according to the flow chart of the method 300 restarting advertisement promotion of the present invention.
The method restarting advertisement promotion according to the present invention starts in step 305 place.In step 310 place,
Advertiser suspends its advertisement promotion, and inputs restarting condition and restarting strategy of its advertisement promotion.In step
At rapid 315, what storage advertiser inputted restarts condition and restarts strategy.Described restart condition include with
At least one in Xia: the volumes of searches threshold value of the search word that reboot time, this advertisement promotion are bought is (i.e.,
Search word volumes of searches threshold value), this advertisement promotion buy search word volumes of searches amplification threshold value (that is, search
Word volumes of searches amplification threshold value) and buy amount threshold (that is, the search word of advertiser of this search word
Purchase volume threshold value) and/or buy bid threshold value (that is, the search word of advertiser of this search word
Bid threshold value) etc..Described restart strategy and include: automatically restart paused advertisement promotion or to extensively
Accuse client give notice and sent the instruction restarting paused advertisement promotion by advertiser.
In step 320 place, calculate and restart the related data of conditional judgment, including at least one in following:
Determine current time, calculating search word volumes of searches, calculating search word volumes of searches amplification, this is searched to calculate purchase
The best bid of the advertiser of this search word is bought in the quantity of the advertiser of rope word and calculating.
In step 325 place, it may be judged whether restart condition described in Man Zuing, such as: present system time whether
Reboot time set by arrival, search word volumes of searches whether reach set search word volumes of searches threshold value,
Whether search word volumes of searches amplification reaches set search word volumes of searches amplification threshold value, buys this search word
The quantity of advertiser whether reach set search word purchase volume threshold value, buy the wide of this search word
Whether the best bid accusing client reaches search word bid threshold value etc..If be unsatisfactory for, the method proceeds to
Step 330, keeps the halted state of advertisement promotion.If it is satisfied, the method proceeds to step 335, root
Restart strategy judge whether automatically to restart the advertisement promotion of time-out according to described.If it is, the method proceeds to
Step 350, is set to enable state by this advertisement promotion.If it does not, the method proceeds to step 340,
By Email, SMS etc. to advertiser notice met its arrange restart condition.
Then, in step 345, it may be judged whether receive the finger enabling its advertisement promotion that advertiser sends
Order.If receiving the instruction that advertiser sends, in step 350, it is set to enable by this advertisement promotion
State.Then, the method terminates in step 355 place.
Advertiser can send, by Email, SMS etc., the instruction restarting advertisement promotion.This
Outward, substituting and sent the instruction restarting advertisement promotion by advertiser, advertiser can also be wide by logging in
Accuse operation system manually to be set to enable state by this advertisement promotion.
As shown in Figure 4, it is shown that the related data of conditional judgment is restarted in calculating according to embodiments of the present invention
The flow chart of step.
In step 410 place, initialization timing device.In step 420 place, intervalometer starts timing.In step
At rapid 430, record carries out the information needed for conditional judgment, such as: the search word of netizen's search, advertisement
Client buy search word and bid and other need information.In step 440 place, it is judged that fixed
Time device when whether arriving presetting.If arrive this presetting time, then in step 425 place based on record
Conditional judgment needed for the related data that judges of information design conditions, such as: present system time, search
Rope word volumes of searches, search word volumes of searches amplification, buy the quantity of the advertiser of this search word and purchase
Buy the best bid etc. of the advertiser of this search word.Without arrive this presetting time, then return step
Rapid 430.
Search word volumes of searches can be one day, one week or in time suspending advertisement promotion the search word that starts
Volumes of searches, but the invention is not restricted to this, and those skilled in the art can be arranged as required to different searching
Rope word volumes of searches timing time.
Search word volumes of searches amplification can be current search word volumes of searches relative to the last week, the previous day,
Or the amplification of Reference search word volumes of searches during time-out advertisement promotion, but the invention is not restricted to this, this
Skilled person can be arranged as required to the search word volumes of searches reference point of different benchmark.
Such as, advertiser A first 3 days in the Spring Festival, has suspended the popularization of advertisements such as " flowers ", simultaneously
It is provided with the condition of restarting automatically restarting advertisement promotion: first day (reboot time) is the most extensive after the Spring Festival
Multiple popularization.According to the present invention for advertisement promotion method for restarting and device will first day automatically after the Spring Festival
Side client recovers this popularization than advertisement.
Such as, the advertisement relevant to " L-carnitine " is thrown in advertiser B plan, has set bid
Etc. information.But, current netizen is the highest to this product attention rate, and therefore, advertiser B first suspends
The advertisement relevant to " L-carnitine ", and set the condition of restarting automatically restarted: " left at search word
Rotation carnitine " volumes of searches amplification reach when 50% (search word volumes of searches amplification threshold value), automatically begin to promote.
After 10 days, due to the impact of TV programme, search word " L-carnitine " volumes of searches is uprushed, according to this
Bright advertisement promotion method for restarting and device will detect that search word " L-carnitine " volumes of searches amplification reaches
During to 50%, automatically begin to the popularization of the advertisement relevant to " L-carnitine ".
Such as, advertiser C is (JIUYUE 1 day) after terminating summer vacation, has suspended " Expert English language training by qualified teachers " etc. wide
The popularization accused, and arrange when the volumes of searches of search word " Expert English language training by qualified teachers " reaches 5,000 ten thousand through electronics postal
Part is given notice to it.Advertisement promotion method for restarting and device according to the present invention found to search January 10
The volumes of searches of rope word " Expert English language training by qualified teachers " has reached 5,000 ten thousand, sends Email with logical to advertiser C
Know that the volumes of searches of search word " Expert English language training by qualified teachers " has reached 5,000 ten thousand.Hereafter, advertiser C manually recovers
Advertisement promotion.
Although here give according to multiple restart in condition a kind of restart condition and restart the advertisement of time-out
The example promoted, but the invention is not restricted to this, and those skilled in the art are readily apparent that and arrange at least simultaneously
One restarts condition, in order to meet described at least one restart the one in condition, multiple or whole time
Just restart.
The present invention can make the popularization that client is lighter, convenient, recover time-out timely.Avoid again
On the one hand fully recover the troublesome poeration promoted and forget and wait the delay that may introduce, ensureing that client's is individual
Propertyization throws in demand, on the other hand realizes promotion effect and maximizes.
Additionally, the principle of the invention can be applied to the time-out of advertisement promotion by those skilled in the art simply
Management, such as, advertiser can be arranged on when arriving the time out preset, in search word volumes of searches
Suspend its advertisement promotion when being reduced to search word volumes of searches lower limit etc..
Although describing example embodiment by reference to accompanying drawing here, it should be understood that it is true that present principles is not limited to those
The embodiment cut, and those of ordinary skill in the art can make various changes and modifications wherein, and
Scope and spirit without departing from present principles.All such changes and modifications are intended to be included in appended right and want
Ask within the scope of required present principles.
Claims (8)
1. an advertisement promotion method for restarting, comprises the following steps:
When advertiser suspends advertisement promotion, restarting of the described advertisement promotion that reception advertiser is arranged
Condition, described in restart condition include following at least one: search word volumes of searches threshold value, search word volumes of searches
Amplification threshold value, search word purchase volume threshold value and search word bid threshold value；
Calculate and carry out restarting the data needed for conditional judgment；And
When restarting condition described in judgement meets, determine and restart described advertisement promotion.
2. advertisement promotion method for restarting as claimed in claim 1, further includes steps of
When advertiser suspends described advertisement promotion, also receive the described advertisement promotion that advertiser is arranged
Restart strategy；
When restarting condition described in meeting, restart strategy according to described, it may be judged whether automatically restart；
Determine automatically restart time, be set to enable state by described advertisement promotion；And
Determine the most automatically restart time, to described advertiser notice met its arrange restart bar
Part.
3. advertisement promotion method for restarting as claimed in claim 1, wherein, described in carry out restarting condition and sentence
Disconnected required data include restarting, with described, the project that condition is corresponding in following items: search word volumes of searches,
Search word volumes of searches amplification, search word purchase volume and search word best bid.
4. advertisement promotion method for restarting as claimed in claim 1, wherein, restarts condition described carrying out
In data needed for judgement one, multinomial or entirely reach corresponding described in when restarting condition, determine
Restart described advertisement promotion.
5. an advertisement promotion rebooting device, including:
Restart and module is set, for receiving the institute that advertiser is arranged when advertiser suspends advertisement promotion
That states advertisement promotion restarts condition, described in restart condition include following at least one: search word volumes of searches threshold
Value, search word volumes of searches amplification threshold value, search word purchase volume threshold value and search word bid threshold value；
Data computation module, carries out restarting the data needed for conditional judgment for calculating；
Restart conditional judgment module, be used for judging whether meeting described in restart condition；And
Restart the module that comes into force, determine during for restarting condition described in meeting in judgement and restart described advertisement promotion.
6. advertisement promotion rebooting device as claimed in claim 5, wherein, described in restart module be set also
It is configured in when advertiser suspends described advertisement promotion and receives the described advertisement that advertiser is arranged
That promotes restarts strategy；
Described restart conditional judgment module and be configured to: when restarting condition described in meeting, according to
Described restart strategy, it may be judged whether automatically restart；And
Described restart the module that comes into force and be further configured to: determine automatically restart time, by described extensively
Accuse popularization to be set to enable state；And determine the most automatically restart time, to described advertiser lead to
Know meet its arrange restart condition.
7. advertisement promotion rebooting device as claimed in claim 5, wherein: data computation module is entered one
Step is configured that in execution following items restarts, with described, the project that condition is corresponding: calculate search word search
Amount, calculating search word volumes of searches amplification, calculating search word purchase volume and calculating search word best bid.
8. advertisement promotion rebooting device as claimed in claim 5, wherein, restarts conditional judgment module quilt
Be further configured to: described in meeting restart in condition one, multinomial or whole time, it is judged that meet institute
State and restart condition.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010220157.7A CN102298749B (en) | 2010-06-28 | Advertisement promotion method for restarting and device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010220157.7A CN102298749B (en) | 2010-06-28 | Advertisement promotion method for restarting and device |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN102298749A CN102298749A (en) | 2011-12-28 |
| CN102298749B true CN102298749B (en) | 2016-12-14 |
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Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101075892A (en) * | 2007-03-28 | 2007-11-21 | 腾讯科技（深圳）有限公司 | Method, server and customer terminal for releasing advertisement |
| CN101458690A (en) * | 2007-12-14 | 2009-06-17 | 北京龙拓互动广告有限公司 | Advertisement publishing method and advertisement server |
Patent Citations (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101075892A (en) * | 2007-03-28 | 2007-11-21 | 腾讯科技（深圳）有限公司 | Method, server and customer terminal for releasing advertisement |
| CN101458690A (en) * | 2007-12-14 | 2009-06-17 | 北京龙拓互动广告有限公司 | Advertisement publishing method and advertisement server |
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