CN101905779A - Advertising media technology of product packaging material sale/consumption network - Google Patents
Advertising media technology of product packaging material sale/consumption network Download PDFInfo
- Publication number
- CN101905779A CN101905779A CN2010100116315A CN201010011631A CN101905779A CN 101905779 A CN101905779 A CN 101905779A CN 2010100116315 A CN2010100116315 A CN 2010100116315A CN 201010011631 A CN201010011631 A CN 201010011631A CN 101905779 A CN101905779 A CN 101905779A
- Authority
- CN
- China
- Prior art keywords
- packaging material
- advertising media
- counterfeit
- product
- advertising
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Pending
Links
Landscapes
- Cartons (AREA)
- Packages (AREA)
Abstract
The invention relates to an advertising media technology of a product packaging material sale/consumption network, composed of an advertising media filler, a packaging material body, advertising media coating layers and an anti-counterfeit coating layer. The inner and the outer surfaces of the packaging material body are respectively provided with the advertising media coating layers. The packaging material body has certain space in which the advertising media filler is arranged so that the packaging material or packaging device becomes an advertising media worthy of the name. The packaging material body is further provided with the anti-counterfeit coating layer. For the anti-counterfeit problem, the inner and the outer body parts of the packaging material can employ the conventional planar printing anti-counterfeit technology or two-dimensional anti-counterfeit technology, or anti-counterfeit cooperation relationship can be built between the industries or the products so as to form anti-counterfeit cooperation in same industry or different industries. The packaging material of the goods is fully utilized in the consumption link and entirely employed as advertising media for utilization. The invention is simple in over-all structure and convenient in use, which is capable of producing advertising revenue and reducing advertisement cost.
Description
Technical field:
The present invention relates to advertisement media, imitative puppet and packing material, relate in particular to advertising media technology of product packaging material sale/consumption network.
Background technology:
The packing material of prior art comprises wine product packing box, packing chest, and various forms of packaging bag, all is the packing that is used for self product, and the exploitation carrier of double as packaging product does not have the effect socialization with advertising carrier simultaneously.The socialization advertisement of prior art, comprise indoor or outdoor advertisings such as TV, broadcasting, newspaper, network, books and periodicals, guideboard, be that relevant product information is propagated to audients such as relevant or uncorrelated spectators, audience, reader, onlookers, allow those relevant or uncorrelated audient has admitted product advertisement information contents voluntary or involuntaryly.The various packing materials of prior art, are not fully used in its medial surface, inner space, comprise packing materials such as various forms of casees, box, pocket, bag, its inside, medial surface all have cooresponding remaining space, this remaining space that utilizes of not obtaining, be undoubtedly a kind of waste of resource, the material sale/consumption network of its product does not fully expand and prolongs utilization, the degree of belief of reputable brand, popularity, influence power do not expand and prolong utilization, are to selling and the waste of consumption market on the advertisement meaning yet.
Summary of the invention:
The objective of the invention is to, overcome the deficiencies in the prior art part, a kind of advertising media technology of product packaging material sale/consumption network is provided, excavated new advertising message and admitted the audient---be huge numbers of families' products customers, allow the customer when obtaining a kind of product, also can obtain the advertising message of another kind or multiple product, the knowledge that had both allowed the customer increase to read, seen, listens has enlarged the advertising of other products again.That is certain enterprise expands the packing material of product to prolong in sell goods and is this product description of operation, knowledge dissemination, advertisement operation carrier; With production marketing, consumption network expand prolong for newspaper, magazine, laser disc distribution given free by the publisher, the advertisement media channel; Reputable brand product and entrepreneur's degree of belief, popularity, influence power and intangible assets in enterprises expanded to prolong be later-model advertisement image " mouthpiece ".Set up product partner brand, advertisement cooperation brand by this technology.Set up new capital expansion pattern, new industry collaboration relation.Set up false proof cooperation between industry, product etc.
Advertising media technology of product packaging material sale/consumption network of the present invention, include packaging material body, the medium coat, medium weighting material and anti-counterfeit coating layer and material sale/consumption network are formed, said packaging material body is as the supporting body of advertising media, it is the main element of advertising media technology of product packaging material sale/consumption network of the present invention, said packaging material body can be various forms of casees, box, pocket, packing materials such as bag, here be not to do this qualification, that is to say that any type of packing material can be as the packaging material body of advertising media technology of product packaging material sale/consumption network of the present invention.On the inside face of packaging material body and outside face, be respectively arranged with the medium coat.When the medium coat is set, the inside face of packaging material body can be marked off different zones respectively with outside face and carry out.In packaging material body, especially in the packing chest or packing box of any product, all certain excess room can be arranged, in this excess room, be provided with the medium weighting material, said medium weighting material can be put into the advertising material that article, laser disc class publicity materials or paper spare are printed.Said these publicity materials can be the advertising materials of self product, also can be other paid advertisement publicity materials, or the public service ads publicity materials.Said packing chest, packing box, certainly be not to do such qualification yet, also can be various packing materials or packing devices such as various forms of bags, pocket, card, card, folding, make packing material or packing device become a kind of genuine advertisement media.On said packaging material body, also be provided with anti-counterfeit coating layer.Relate to false proof problem, can utilize prior art planographic anti-counterfeiting technology or two-dimentional anti-counterfeiting technology at the inside and outside main body component part of packing material on the one hand, also can form of the same trade or inter-trade false proof cooperation in the cooperative relationship of setting up product false proof between the industry or between the product.
Use method of operation:
1, the medium coat can be used as advertisement position, and externally competitive bidding is promoted trade and investment.
2, the making of medium weighting material will be indicated enterprise name, advertisement media sign, product packaging material sale/consumption network advertisement media corporate name and brief introduction etc.
3, the making of medium weighting material can be made of paper, the system of moulding, material such as fabric, and it is practical in kind that its form can be printed matter, life, toy, view and admire etc., will plan according to the product performance consumer group medium channel method.
3, want the strict relevant regulations of carrying out Advertisement Regulation Act, enterprise self will consume network condition according to production marketing and set up the advertising company of self or seek agent advertisement company.
4, the use of anti-counterfeit coating layer utilizes existing anti-counterfeiting technology, the rare book of setting up an office in the inside of medium weighting material, and the enterprise of false proof, advertisement cooperation establishes close jointly.
5, the relation of knowing the secondary from the primary based on production marketing, the consumption promotion of the industry, is accepted the advertisement information of other industry or advertiser's product, can not a presumptuous guest usurps the role of the host, can not play the misleading effect for the products customers of the industry.Meticulous planning design and note are arranged, the customer that the advertiser's who is born product information content is convenient to self product is accepted.
Advertising media technology of product packaging material sale/consumption network of the present invention, it is packing material with commodity, particularly print the packing material of class, in the consumption link, except that the function of performance commodity packaging, the popularity influence power of the excess room that is not fully utilized in the outside of commodity package, inner face and the packing material and the vast consumer group, material sale/consumption network, brand all will use fully, is used as advertisement media fully.Advertising media technology of product packaging material sale/consumption network integral structure of the present invention is simple, easy to use, from making full use of the space, utilizing production marketing consumption network, excavate the angle of advertising potential, the present invention can be the various product power that widens one's influence, create advertising income, eat up part of advertising cost, increase tangible, the intangible asset of brand product.
Description of drawings:
Accompanying drawing 1 is the structural representation of advertising media technology of product packaging material sale/consumption network of the present invention.1-medium weighting material, 2-packaging material body, 3-medium coat, 4-anti-counterfeit coating layer
The specific embodiment:
Referring now to accompanying drawing 1, be described as follows in conjunction with the embodiments: advertising media technology of product packaging material sale/consumption network of the present invention, include medium weighting material 1, packaging material body 2, medium coat 3 and anti-counterfeit coating layer 4 and material sale/consumption network are formed, said packaging material body 2 is as the supporting body of advertising media, it is the main element of advertising media technology of product packaging material sale/consumption network of the present invention, said packaging material body 2 can be various forms of casees, box, pocket, packing materials such as bag, here be not to do this qualification, that is to say that any type of packing material can be as the packaging material body 2 of advertising media technology of product packaging material sale/consumption network of the present invention.On the inside face of packaging material body 2 and outside face, be respectively arranged with medium coat 3.When medium coat 3 is set, the inside face of packaging material body 2 can be marked off different zones respectively with outside face and carry out.In packaging material body 2, especially in the packing chest or packing box of any product, all certain excess room can be arranged, in this excess room, be provided with medium weighting material 1, said medium weighting material 1 can be put into the advertising material that article, laser disc class publicity materials or paper spare are printed.Said these publicity materials can be the advertising materials of self product, also can be other paid advertisement publicity materials, or the public service ads publicity materials.Said packing chest, packing box, certainly be not to do such qualification yet, also can be various packing materials or packing devices such as various forms of bags, pocket, card, card, folding, make packing material or packing device become a kind of genuine advertisement media.On said packaging material body 2, also be provided with anti-counterfeit coating layer 4.Relate to false proof problem, can utilize existing planographic anti-counterfeiting technology or two-dimentional anti-counterfeiting technology at the inside and outside main body component part of packing material on the one hand, also can form of the same trade or inter-trade false proof cooperation in the cooperative relationship of setting up product false proof between the industry or between the product.Advertising media technology of product packaging material sale/consumption network of the present invention, it is packing material with commodity, particularly print the packing material of class, in the consumption link, except that the function of performance commodity packaging, the popularity influence power of the excess room that is not fully utilized in the outside of commodity package, inner face and the packing material and the vast consumer group, material sale/consumption network, brand all will use fully, is used as advertisement media fully.Advertising media technology of product packaging material sale/consumption network integral structure of the present invention is simple, easy to use, from making full use of the space, utilizing production marketing consumption network, excavate the angle of advertising potential, the present invention can be the various product power that widens one's influence, create advertising income, eat up part of advertising cost, increase tangible, the intangible asset of brand product.
Claims (1)
1. advertising media technology of product packaging material sale/consumption network is characterized in that being respectively arranged with medium coat (3) on the inside face of packaging material body (2) and outside face; When medium coat (3) is set, the inside face of packaging material body (2) can be marked off different zones respectively with outside face and carry out; In packaging material body (2), in this excess room, be provided with medium weighting material (1).
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010100116315A CN101905779A (en) | 2010-01-14 | 2010-01-14 | Advertising media technology of product packaging material sale/consumption network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2010100116315A CN101905779A (en) | 2010-01-14 | 2010-01-14 | Advertising media technology of product packaging material sale/consumption network |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN101905779A true CN101905779A (en) | 2010-12-08 |
Family
ID=43261409
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2010100116315A Pending CN101905779A (en) | 2010-01-14 | 2010-01-14 | Advertising media technology of product packaging material sale/consumption network |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN101905779A (en) |
-
2010
- 2010-01-14 CN CN2010100116315A patent/CN101905779A/en active Pending
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| Jefkins et al. | Advertising | |
| Witkowski | World war II poster campaigns--preaching frugality to American consumers | |
| CN1708768A (en) | Multimedia gift card | |
| US20130179276A1 (en) | Key tag mailer and method for delivering advertisement information | |
| Thorelli et al. | Consumer emancipation and economic development: The case of Thailand | |
| CN203077894U (en) | Express bill | |
| CN101905779A (en) | Advertising media technology of product packaging material sale/consumption network | |
| CN201689645U (en) | Advertisement media device of product package sale and consumption network | |
| CN108882001A (en) | A kind of advertisement delivery system of orientation | |
| Osborne | A national interest in an international market: the circulation of magazines in Australia during the 1920s | |
| Kaynak et al. | A Comparative Analysis of Advertising Practices in Unlike Environments: A Study of Agency—Client Relationships | |
| US20110181654A1 (en) | Customized writing instrument and method for manufacturing same | |
| Ayuba | Advertising in Nigeria: The evolving history | |
| CN101303822A (en) | Novel package | |
| Madiyarov et al. | Types of advertising in sphere of services | |
| KR200237945Y1 (en) | Advertising newspaper | |
| KR200368475Y1 (en) | Traveling advertising booth | |
| KR200324187Y1 (en) | Advertising panel for advertising effect | |
| Todor | Promotion on the industrial products market | |
| CN204857132U (en) | External envelope formula express delivery advertising media | |
| G’ofurovna | THE EARLY STAGES AND DEVELOPMENT HISTORY OF ADVERTISING IN JAPANx | |
| CN102306478A (en) | Method for advertising in ridge surface of book | |
| KR200233764Y1 (en) | Printing and advertising such as business name, telephone number and business contents of many motorcycle delivery or service related companies using various paper industry | |
| Akhmedovich et al. | Properties of traditional and electronic advertising in tourism | |
| Кыргызбекова | The importance and problems of the printing network today |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| C12 | Rejection of a patent application after its publication | ||
| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20101208 |