CN201689645U - Advertisement media device of product package sale and consumption network - Google Patents

Abstract

The utility model provides an advertisement media device of a product package sale and consumption network, comprising a media filler, a package main body, a media coating layer and an anti-counterfeiting coating layer, wherein each of the internal surface and the external surface of the package main body is provided with the media coating layer respectively. The package main body is internally provided with certain margin space in which the media filler is arranged so that the package or the packaging device forms a real advertisement media. The package main body is also provided with the anti-counterfeiting coating layer. The anti-counterfeiting problem can be solved in the follows ways: on the one hand, the planar printing anti-counterfeiting technology or two-dimensional anti-counterfeiting technology in the prior art can be sufficiently applied to the composition of the internal main body and the external main body of the package; and on the other hand, the anti-counterfeiting product cooperation relationship can be established between the industries or between the products, thus forming the anti-counterfeiting cooperation in the same industry or different industries. In the utility model, the packages of the commodities are sufficiently utilized in the consumption link and are wholly utilized as the advertisement media. The advertisement media has simple whole structure, can be used conveniently, can create advertisement income, and reduce advertisement cost.

Description

Product packaging material sale/consumption network advertisement media device

Technical field:

The utility model relates to advertisement media, imitative puppet and packing material, relates in particular to product packaging material sale/consumption network advertisement media device.

Background technology:

The packing material of prior art comprises wine product package box, packing case, and various forms of packaging bag, all is the packing that is used for self product, and the exploitation carrier of double as packaging product does not have the effect socialization with advertising carrier simultaneously.The socialization advertisement of prior art, comprise indoor or outdoor advertisings such as TV, broadcasting, newspaper, network, books and periodicals, guideboard, be that relevant product information is propagated to audients such as relevant or uncorrelated spectators, audience, reader, onlookers, allow those relevant or uncorrelated audient has admitted product advertisement information contents voluntary or involuntaryly.The various packing materials of prior art, be not fully used in its inner space, comprise packing materials such as various forms of casees, box, pocket, bag, all there is suitable remaining space its inside, this remaining space that utilizes of not obtaining is undoubtedly a kind of waste of resource, and the material sale/consumption network of its product does not fully expand and prolongs utilization, the degree of belief of reputable brand, popularity, influence power do not expand and prolong utilization, are to selling and the waste of consumption market on the advertisement meaning yet.

The utility model content:

The purpose of this utility model is, overcome the deficiencies in the prior art part, a kind of product packaging material sale/consumption network advertisement media device is provided, excavate new advertising message and admitted the audient, be huge numbers of families' products customers, allow the consumer when obtaining a kind of product, also can obtain the advertising message of another kind or multiple product, the knowledge that had both allowed the consumer increase to read, seen, listens has enlarged the advertising of other products again.That is certain enterprise expands the packing material of product to prolong in sell goods and is knowledge dissemination, advertisement operation carrier; With production marketing, consumption network expand prolong for newspaper, magazine, laser disc distribution given free by the publisher, the advertisement media channel; Reputable brand and entrepreneur's degree of belief, popularity, influence power, intangible asset expanded to prolong be novel advertisement " image speaker ".Set up product partner brand, advertisement cooperation brand by this technology.Set up new capital expansion pattern, new industry collaboration relation.Set up false proof cooperation between industry, product etc.

Product packaging material sale/consumption network advertisement media device described in the utility model, include packaging material body, the medium coat, medium filling material and anti-counterfeit coating layer material sale/consumption network are formed, said packaging material body is as the supporting body of advertising media, be product packaging material sale/consumption network advertisement media device main body parts described in the utility model, said packaging material body can be various forms of casees, box, pocket, packing materials such as bag, here be not to do this qualification, that is to say that any type of packing material can be as the packaging material body of product packaging material sale/consumption network advertisement media device described in the utility model.On the inside surface of packaging material body and outside surface, be respectively arranged with the medium coat.When the medium coat is set, the inside surface of packaging material body can be marked off different zones respectively with outside surface and carry out.In packaging material body, especially in the packing case or packing box of any product, all certain excess room can be arranged, in this excess room, be provided with the medium filling material, said medium filling material can be put into the advertising material that article, laser disc class publicity materials or paper spare are printed.Said these publicity materials can be the advertising materials of self product, also can be other paid advertisement publicity materials, or the public service ads publicity materials.Said packing case, packing box, certainly be not to do such qualification yet, also can be various packing materials or packing devices such as various forms of bags, pocket, card, card, folding, make packing material or packing device become a kind of genuine advertisement media.On said packaging material body, also be provided with anti-counterfeit coating layer.Relate to false proof problem, can utilize prior art planographic anti-counterfeiting technology or two-dimentional anti-counterfeiting technology at the inside and outside main body ingredient of packing material on the one hand, also can form of the same trade or inter-trade false proof cooperation in the cooperative relationship of setting up product false proof between the industry or between the product.

Product packaging material sale/consumption network advertisement media device described in the utility model, it is packing material with commodity, particularly print the packing material of class, in the consumption link, except that the function of performance commodity packaging, the popularity influence power of the excess room that is not fully utilized in the outside of commodity package, inner face and the packing material and the vast consumer group, material sale/consumption network, brand all will use fully, is used as advertisement media fully.Product packaging material sale/consumption network advertisement media device one-piece construction described in the utility model is simple, easy to use, from making full use of the space, utilizing production marketing consumption network, excavate the angle of advertising potential, the utility model can be the various product power that widens one's influence, create advertising income, eat up part of advertising cost, increase tangible, the intangible asset of brand product.

Description of drawings:

Accompanying drawing 1 is the structural representation of product packaging material sale/consumption network advertisement media device described in the utility model.1-medium filling material 2-packaging material body 3-medium coat 4-anti-counterfeit coating layer

Embodiment:

Referring now to accompanying drawing 1, be described as follows in conjunction with the embodiments: product packaging material sale/consumption network advertisement media device described in the utility model, include medium filling material 1, packaging material body 2, medium coat 3 and anti-counterfeit coating layer 4 are formed, said packaging material body 2 is as the supporting body of advertising media, be product packaging material sale/consumption network advertisement media device main body parts described in the utility model, said packaging material body 2 can be various forms of casees, box, pocket, packing materials such as bag, here be not to do this qualification, that is to say that any type of packing material can be as the packaging material body 2 of product packaging material sale/consumption network advertisement media device described in the utility model.On the inside surface of packaging material body 2 and outside surface, be respectively arranged with medium coat 3.When medium coat 3 is set, the inside surface of packaging material body 2 can be marked off different zones respectively with outside surface and carry out.In packaging material body 2, especially in the packing case or packing box of any product, all certain excess room can be arranged, in this excess room, be provided with medium filling material 1, said medium filling material 1 can be put into the advertising material that article, laser disc class publicity materials or paper spare are printed.Said these publicity materials can be the advertising materials of self product, also can be other paid advertisement publicity materials, or the public service ads publicity materials.Said packing case, packing box, certainly be not to do such qualification yet, also can be various packing materials or packing devices such as various forms of bags, pocket, card, card, folding, make packing material or packing device become a kind of genuine advertisement media.On said packaging material body 2, also be provided with anti-counterfeit coating layer 4.Relate to false proof problem, can utilize prior art planographic anti-counterfeiting technology or two-dimentional anti-counterfeiting technology at the inside and outside main body ingredient of packing material on the one hand, also can form of the same trade or inter-trade false proof cooperation in the cooperative relationship of setting up product false proof between the industry or between the product.Product packaging material sale/consumption network advertisement media device described in the utility model, it is packing material with commodity, particularly print the packing material of class, in the consumption link, except that the function of performance commodity packaging, the popularity influence power of the excess room that is not fully utilized in the outside of commodity package, inner face and the packing material and the vast consumer group, material sale/consumption network, brand all will use fully, is used as advertisement media fully.Product packaging material sale/consumption network advertisement media device one-piece construction described in the utility model is simple, easy to use, from making full use of the space, utilizing production marketing consumption network, excavate the angle of advertising potential, the utility model can be the various product power that widens one's influence, create advertising income, eat up part of advertising cost, increase tangible, the intangible asset of brand product.

Claims (1)

1. product packaging material sale/consumption network advertisement media device is characterized in that being respectively arranged with medium coat (3) on the inside surface of packaging material body (2) and outside surface; In packaging material body (2), in this excess room, be provided with medium filling material (1).

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