CN103514825A - Commodity wrappage advertising media - Google Patents
Commodity wrappage advertising media Download PDFInfo
- Publication number
- CN103514825A CN103514825A CN201210198244.6A CN201210198244A CN103514825A CN 103514825 A CN103514825 A CN 103514825A CN 201210198244 A CN201210198244 A CN 201210198244A CN 103514825 A CN103514825 A CN 103514825A
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- CN
- China
- Prior art keywords
- commodity
- advertising
- commodity package
- advertising media
- media
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention relates to a commodity wrappage advertising media. Advertising information is loaded on existing commodity wrappage, so that the wrappage has the advertising carrier function in the sale and use process of a commodity of the wrappage. Thus, the novel information mass advertising media, namely the commodity wrappage advertising media, is formed.
Description
Technical field
The present invention is carrying advertisement information on existing goods packing material, makes packing material in sale, use procedure, possess advertising carrier function in company with its commodity, thereby forms a kind of novel information masses advertising media---commodity package advertising media.Belong to method invention field.
Background technology
Modern society is the commodity society of the highly developed and height Dependency Specification of information, and the new medias such as traditional mass medium such as broadcast, TV, newpapers and periodicals and internet have played great function to China's expanding economy.Along with the development of advertising, people's Advertisement consciousness constantly strengthens, and existing medium kind is single, it is high to charge, and has affected the advertising of Some Enterprises and its hetero-organization.Therefore, active development application advertising media, reduces ad distribution cost, is not only advertising development need, is also that vast enterprise really realizes an urgent demand that advertising message is effectively passed on.
Summary of the invention
It is carrier that existing all kinds of commodity package is take in the present invention, prints the advertisement of other commodity inside and outside packing material, can be also corporate image publicity or public service ads.This advertisement is with former merchandise sales, take its sales network as communication network, its sales range is spread scope, sale crowd is the audient that diffuses information, that original commodity become a kind of advertising carrier, possess masses advertising media function, thereby form a kind of new advertising method, form a kind of novel masses advertising communications media.
The present invention is achieved in that take the packing material of any one commodity is carrier, and printing advertisement publisher's Commdity advertisement inside and outside packing material, can be also corporate image publicity or public service ads.Audient naturally accepts advertising message when commodity circulation, use, and advertising results are reliable, effective.
Advantage of the present invention is: target audience is clear and definite, and advertisement effective reach is high, advertisement can in very natural situation, arrive and can with specific audience effective communication, make simply, expense is cheap.Meanwhile, can increase advertising fee income for the commodity as ad distribution carrier.
Claims (6)
1. the fresh approach that the commodity package of take is advertising media, is characterized in that: on commodity package, print or paste the graph text information of other Commdity advertisements, image publicity or other advertisement character, for advertising.
2. according to claim 1ly take the method that commodity package is advertising media, it is characterized in that: the commodity package of the media of can advertising comprises outside, inner side, part, integral body and the packing material inner space of the external packing of all kinds of commodity, inner packing, bed course, packing material.
3. according to claim 1ly take the method that commodity package is advertising media, it is characterized in that: the commodity package of the media of can advertising comprises all kinds of packaging boxes, bag, case, bucket, tank, altar, bottle, cover and wrapping paper, packing sheet, strap, pallet, label, and all kinds of materials are not limit.
4. according to claim 1ly take the method that commodity package is advertising media, it is characterized in that: commodity package advertising media advertisement delivery method comprises printing, makes, pastes, attaches, carries secretly, bundlees, combines, writes, draws, portrays, gold stamping, plastic uptake, punching press, carve, fire etc.
5. according to claim 1ly take the method that commodity package is advertising media, it is characterized in that: commodity package advertising media ad distribution form comprises word, picture, pattern, video, drawing, sound, material object, model.
6. according to claim 1ly take the method that commodity package is advertising media, it is characterized in that: the advertisement publishers of commodity package advertising media comprise commodity production unit, marketing unit, buyer, applying unit and the ad distribution unit obtaining the authorization.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201210198244.6A CN103514825A (en) | 2012-06-15 | 2012-06-15 | Commodity wrappage advertising media |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
CN201210198244.6A CN103514825A (en) | 2012-06-15 | 2012-06-15 | Commodity wrappage advertising media |
Publications (1)
Publication Number | Publication Date |
---|---|
CN103514825A true CN103514825A (en) | 2014-01-15 |
Family
ID=49897474
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CN201210198244.6A Pending CN103514825A (en) | 2012-06-15 | 2012-06-15 | Commodity wrappage advertising media |
Country Status (1)
Country | Link |
---|---|
CN (1) | CN103514825A (en) |
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2012
- 2012-06-15 CN CN201210198244.6A patent/CN103514825A/en active Pending
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Legal Events
Date | Code | Title | Description |
---|---|---|---|
C06 | Publication | ||
PB01 | Publication | ||
C02 | Deemed withdrawal of patent application after publication (patent law 2001) | ||
WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20140115 |