CN101673386A - Community television business system and operation mode - Google Patents
Community television business system and operation mode Download PDFInfo
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- CN101673386A CN101673386A CN200910095040A CN200910095040A CN101673386A CN 101673386 A CN101673386 A CN 101673386A CN 200910095040 A CN200910095040 A CN 200910095040A CN 200910095040 A CN200910095040 A CN 200910095040A CN 101673386 A CN101673386 A CN 101673386A
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Abstract
The invention relates to a community television business system and an operation mode, belonging to the technical field of electronic commerce. In the invention, the interactive community television business system comprises a service front terminal, a transmission network and a user terminal. According to different return and transmission networks, the operation mode comprises three establishmentmodes such as an external interactive mode, an internal interactive mode and a pure IP mode. The community television business system bases on the existing unidirectional and bidirectional HFC network or IP network, provides online retail shop for the merchants by establishing a community television business platform, broadcasts merchandise/service multimedia information to the television users that have DVB or IP set-top boxes, subsequently sends the merchandise/service booking information selected by the user automatically to the adjacent merchant/distribution mechanisms in the form of short messages, and completes the trade by home service. In the invention, the high popularization rate of the television and the operation habits of the family members are sufficiently considered, and the system and mode have extremely important significance in the aspects of enlarging the extension/value-added service of the digital televisions, quickening the merchandise circulation, facilitating residents in the community and improving the quality of life.
Description
Technical field:
The present invention relates to a kind of community television business system and operation mode, belong to the e-commerce technology field, particularly relate to community's ecommerce based on TV.
Background technology:
Along with finishing successively that cable television network, wideband IP network, mobile radio communication mass upgrade are transformed, and the emerging in large numbers of various access way, make between each net interconnect and integrated services become a reality gradually, between heterogeneous network, formed the situation that remedies mutually, supports mutually, diverse network reaches " IP Over Everthing " application outward alternately and emerges in an endless stream, and new technologies such as IP Over DVB and IPQAM have been born.After the device for logging on network top box; under the pulling of DVB Digital Television, DVB data broadcasting and IP streaming media video demand (telecommunication) service; DVB set-top box, IP set-top box and multi-module machine top box begin to enter the practicability stage, and set top box embedded browser, middleware and separation between machine and card technology make significant progress.The appearance of above technology and differentiation are for the construction and the carrying out of community's ecommerce of novel family information platform provides multiple feasible solution.
Along with the transformation of community's inhabitation mode, how to improve quality of life and become problem demanding prompt solution in the urbanization process.Now, the major obstacle of extensively carrying out ecommerce still is that the penetration of computer use is low, online transaction lacks safety, ordinary populace (especially housewife) lacks indispensable factors such as computer knowledge.Just because of above reason, televisor all the more highlights as the effect of the most universal domestic information terminal.But to really bring into play the effect of TV information terminal, solving service platform, transmission network, interactive mode, a series of technological layer problems of television terminal, in the time of the every new technology of integrated application, also need to explore the special business operation model that is fit to television terminal applied environment and network condition.
In addition, along with networking, digitized development, Digital Television no longer is the simple conversion of simulated television to Digital Television, demands urgently relying on existing network, platform resource to expand new Digital Television expansion/value-added service.In these new business, the DVB data broadcasting has application value, but does not still have a kind of profit model clearly so far, only rests on the One-to-All Broadcast aspect of general political situation of the time information.
Summary of the invention:
The objective of the invention is to overcome the deficiency of prior art, and a kind of community's television business system and operation mode towards variety of network conditions is provided.
Technical scheme of the present invention is:
This community television business system comprises service front end, transmission network and three parts of user terminal.Relate to TV network operator, TV commercial affairs operator, community's retail shop/distribution sector, each link of consumer.According to the difference of passback and transmission network, be divided into outer mutual, interior mutual and three kinds of building modes of pure IP.
First kind is outer mutual mode, is primarily aimed at the applied environment of unidirectional HFC net.The service front end is made up of online retail shop, reservation transmitting-receiving, data broadcasting, multiplexing modulating system; The descending of transmission network is HFC, and up is telephone network or wireless mobile communication network; User terminal adopts DVB set-top box and the televisor that has phone or short message returning module.In this case, online retail shop platform is a page editing storage system, transmits multistage commodity page info to Radio Data System; Subscribe receive-transmit system and be made up of the reception of Call Center/ note cluster, reservation management and note cluster transmitting system, user's subscription information sends to corresponding businessman/distribution sector by subscribing transmitting system; Radio Data System is DVB data broadcasting, the carousel system of a standard, support data pipe (Data Piping), multi-protocols encapsulation (Multiprotocol Encapsulation), data scrolling (Data Carousels) and object rolling (Object Carousels is hereinafter to be referred as OC) technology; Multiplexing modulating system is made up of TS multiplexer, the QAM modulator of standard; The PSI/SI information of system's operation indispensability inserts from the ASI/IP interface of TS multiplexer.
Second kind is interior interactive mode, is primarily aimed at the applied environment of two-way HFC net.The service front end is made up of online retail shop platform, reservation transmit-receive platform, IPQAM platform; The upper and lower provisional capital of transmission network is a hfc plant, and user terminal adopts DVB set-top box and the televisor that has HFC passback module.In this case, online retail shop platform is the Web server (LIST SERVER) of a station symbol standard, adopts IP OverDVB mode to realize information realtime interactive; IPQAM (edge QAM) encapsulates the IP bag, sneaks into the HFC net through tap/multiple connection, QAM modulation; Subscribing transmit-receive platform returns head end, reservation management, note cluster transmitting system by HFC and forms; The PSI/SI information of system's operation indispensability inserts from the ASI/IP interface of IPQAM.
The third is pure IP mode, is primarily aimed at the applied environment that has IP network.The service front end sends platform by online retail shop platform, reservation and constitutes; The upper and lower provisional capital of transmission network is IP; User terminal adopts IP or DVB set-top box and the televisor that has the IP module.In this case, online retail shop platform is the Web server of a station symbol standard, adopts pure IP interactive mode to carry out information realtime interactive; Subscribing and sending platform is a note cluster transmitting system, and user's subscription information sends to corresponding businessman/distribution sector by subscribing the transmission platform.
The operation mode of system is: operator is by hiring out, transfer the possession of online retail shop, to community and near businessman/distribution sector commodity/information on services issue window is provided, and with online retail shop information with the Web page mode in the HFC/IP of community online broadcast.The client browses by TV information, the commodity that selection will be subscribed, the subscription information of confirming is by up return path, being subscribed receive-transmit system receives, through treatment conversion, subscribe commodity information that receive-transmit system subscribes the client and send to corresponding businessman/distribution sector, after businessman receives subscription information with the form of note, transaction is finished in the tissue dispensing.
The present invention is the specific implementation of B2C ecommerce on television terminal, and fully with respect to the popularity rate of televisor and kinsfolk's operating habit, to expand Digital Television expansion/value-added service, accelerate circulation of commodities, make things convenient for the community resident, improving the quality of living all has crucial meaning.Compare with the computing machine ecommerce, TV shopping has entered all and has had the community family of televisor, and can be by all kinsfolks, and especially housewife, old man use; Compare with existing entity retail shop pattern, the TV commercial affairs have redefined the consumption chain of community resident and businessman; Compare with the ecommerce of past non-boundary, the TV commercial affairs are at the limited community in zone, and the dispensing of commodity is more quick, and pattern is clear feasible; Compare with indiscriminate ecommerce, the TV commercial affairs make commodity lock onto target client quickly, spur community's consumption effectively.
Description of drawings:
Fig. 1 shows that for system forms structure and logic association figure the system under the optimal way constitutes and connection each other.
Fig. 2 is system's operation mode and logic association figure, shows operation mode under the optimal way and relation each other.
Identical reference symbol has been represented same or analogous ingredient in the accompanying drawing.
Embodiment:
Community of the present invention television business system comprises service front end, transmission network and three parts of user terminal, according to the difference of passback and transmission network, is divided into outer mutual, interior mutual and three kinds of building modes of pure IP.
Below in conjunction with accompanying drawing the present invention is explained in detail:
As shown in Figure 1, total system by online retail shop 124, subscribe that transmitting-receiving 123, data Broadcast Control 111, data broadcasting 112, electric program menu (EPG) 115, TS are multiplexing 116, QAM modulates 118 systems and forms; Adopt HFC net 120 to carry out downlink transfer, mutual in supporting, outer mutual, IP uplink mode comprises HFC, phone, short message returning; User's use has the DVB set-top box 122_K that supports above passback mode and operates.For extracting subscriber data, control the reception of every set-top box, the Subscriber Management System of system and standard (SMS) 109 carries out integrated, inserts by the PSI/SI information table, every set-top box is controlled, and integrated condition receiving system (CAS) 117 realizes.If by 30 online retail shops, each the online 1M of retail shop graph text information amount is calculated, and the total quantity of information of system is 30M, if 1 second wheel is broadcast 1 time, can be assigned in 1 analog channel.At this moment, being configured to of system: 1 online retail shop server, 1 broadcast data server, 1 EPG server, 1 DVB multiplexer and 1 QAM.Along with the increase of system scale, adopt the mode that increases the data broadcasting passage, increases channel number to carry out dilatation.
System of online retail shop 124 is multi-client page editing storage systems of a standard, adopt and compile, broadcast separation scheme, (105,106) are edited, revise and stored to online retail shop information, under the control of data broadcast control system 111, will information releasing be transmitted to Radio Data System 112 in the mode of multistage Web page info tissue.Owing to be the page system of a standard, therefore can utilize HTML and JavaScript to carry out the tissue of content of multimedia, support standard HTML4.0, multiple pixel format and video, support pure net page or leaf and video, the data interaction page.
Data broadcast control system 111 is control monitoring center of whole Radio Data System.When the application demand more complicated, for example there are many broadcast data servers in the system, or are embedded with the situation of audio/video flow in the information of broadcasting, need independent configuration data broadcast control system.If simple realization then is integrated into it in data broadcasting service system 112.The page that data broadcast control system 111 will be issued and data forwarding are given Radio Data System 112, simultaneously according to broadcasting layout table and server configuration table, passing according to timeline, distribute broadcasting channel (single, a plurality of, as to monopolize, share channel distribution), trigger each server work, the trigger data broadcasting server is broadcast data in the trigger point, and frequency is broadcasted in the circulation of control and the every road TS of adjustment broadcast data server, and the working condition of monitoring server.In addition, if the audio/video flow data that embed in the page are bigger, for avoiding the long wait that causes of cycle period, enable the OC flow message, flow data transferred on a certain VOD channel (113,114) broadcast, by the flow message reference among the OC, the link of certain stream in the designated broadcast network.For reaching above purpose, the broadcast process of data broadcast control system on should be able to control of video servo 113.
Radio Data System 112 provides externally broadcasts interface, finish the encapsulation packing of broadcasting object by the appointment requirement, and the multichannel TS streaming that will form is at last gone out.For realizing multiple media information broadcasting, optimal way is to adopt DVB-MHP and OC Technical Architecture, provides multiple media information broadcasting to the user, comprises data, text, picture, Voice ﹠ Video.Wherein, aspect figure, support JEPG, PNG, GIF and MPEG2-I frame format; Aspect content, support HTML, JavaScript, Cookie, DOM2, XML, Flash, MPEG1 and MPEG2; Aspect multimedia, support the plurality of picture form, and picture stack and video, picture stack, and utilize Java Script to realize link, binding between local interaction and data, the video.The basis of DVB OC agreement is DSM-CC.At client's user subject in the network and server user subject, DSM-CC OC protocol definition one be enclosed within the radio network environment mechanism (interface) that transmits DSM-CC USER-TO-USE R (U-U) object, each interface comprises a series of operation, and these operations are called by specific service object.By these interfaces, the object among the OC is called, just as the object on the visit local resource.For a terminal applies, be transparent to calling of each object (as file, stream etc.), need not be concerned about the source of object data.For realizing synchronous, real-time broadcasting, system supports dynamically updating of application data, is not stopping to use under the prerequisite of broadcasting the content that the real-time update data are broadcast.Simultaneously, for efficient is broadcast in raising, system supports the function that partial data upgrades in the application, for example only upgrades the data of some TableID among the same PID or only upgrades several files of an application.In addition, a data broadcasting server can satisfy broadcasting of a plurality of application, also can realize a data transmission that is applied on a plurality of frequencies by sending instructions to many broadcast data servers simultaneously.
Subscribe receive-transmit system 123 mainly by subscribing reception 110, reservation management 108 and subscribing transmission 107 platforms and form.According to the difference of HFC, phone, short message returning mode, subscribing receiving platform 110 has different forms, for the HFC passback, adopts passback head ends such as QPSK/FSK; For the phone passback, adopt Call Center platform; For short message returning, adopt note cluster receiving platform (GSM-Modem) or with the Short Message Service Gateway (Sms-Gate) of cellular carrier short message service center private line access.Subscribing and sending platform 107 is typical note transmitting systems, receive the same with the note reservation, when number of users in 1000 people, realize sending by GSM-Modem, if number is more than 1000 people, by realizing sending, can also realize the short message transmission by third party's sms sp (SP) with the Short Message Service Gateway of mobile or 104 private line accesses of UNICOM's short message service center.108 pairs of back informations that receive of reservation management platform carry out pre-service, extract customer service request, and by Subscriber Management System (SMS) 109 and retail shop's database 106 extraction subscriber data and commodity information, according to service contract, services request and customer information are delivered to reservation transmission platform 107, by subscribing transmission platform 107 information is sent on the mobile phone of the 101_J of commodity provider again.
Set-top box 122_K preferentially selects to support MHP (Multimedia Home Platform) middleware standard and disposes any a product of passback module, utilizes embedded html web page browser to realize information interaction.Because characteristics and the distinctive data buffering ability of set-top box that DVB data broadcasting, wheel are broadcast are only carried out this information interaction, and are not produced actual passback in inside, have only after the client has chosen certain commodity just real startup passback.
The major function design comprises the following aspects: the one, and self-built online retail shop.By the trade and investment promotion form, attract sub-district periphery businessman to buy or rent online retail shop, businessman only needs by network and simple the setting, and a few minutes can be set up the online retail shop of oneself, carry out the B2C transaction towards the consumer of community.The 2nd, the commodity classification display.Adopt database technology, the businessman that helps to enter community's TV commercial affairs is displayed in commodity in the retail shop of businessman automatically, and productized browsing mode is provided.The 3rd, the TV shopping Yellow Page.For reducing level of information, make things convenient for the client to use, can the term issue commodity subscribe Yellow Page, the client is as long as the commodity numbering on the input Yellow Page just can navigate to certain class subscription information rapidly.The 4th, preferential commodity promotion.Respectively enter businessman and set a kind of preferential product every day, it is each businessman's free publicity that community's television business system adopts roll mode.The 5th, multiple clearing form.Community's television business system provides independent settlement platform for respectively entering businessman, and provide comprise online clearing, the multiple clearing form of cashing on delivery.The 6th, customer evaluation is complained.Community's television business system will be offered commodity and estimate the special column, accept and the recording user complaint, regularly reject sincere not good businessman, improve client's utilization rate and loyalty, safeguard fair competition and market order.
As shown in Figure 2, typical operation mode of the present invention is as follows: the digital-TV operator 215 main community's Digital Television of being responsible for are broadcasted, and the routine monitoring of community's television business system, regularly collect a certain proportion of channel and hire out and managerial cost to TV commercial affairs operator.Investment, construction, operation and maintenance that TV commercial affairs operator 205 bears each community's television business system 208, subscribes receive-transmit system 206,207.Online retail shop is carried out unified management, receive consumer's goods/service subscription, when handling, preserving, subscription informations such as consumer address, contact method, commodity quantity are sent to corresponding community retail shop/distribution sector, and collect online retail shop to each retail shop and sell expense/Monthly Fee, or, regularly collect a certain proportion of transaction deduction to retail shop simultaneously by sales volume.Retail shop of community 201 is by buying, leasing, settle by oneself or entrust and build online retail shop, accept that the consumer sends to platform and the commodity that forwards is predetermined, the home delivery service of commodity is provided after receiving subscription information, the final commodity that realizes is concluded the business, and earns a profit from commodity/service sales.The consumer 210 of television business system receives the multimedia commodity information of how tame retail shop issue by set-top box, televisor, therefrom compare, select, final definite required commodity and quantity, confirm to subscribe, and subscription information is mail to community's television business system by the built-in passback module of set-top box.
Claims (6)
1, a kind of community television business system is characterized in that this community television business system comprises service front end, transmission network and three parts of user terminal, according to the difference of passback and transmission network, is divided into outer mutual, interior mutual and three kinds of building modes of pure IP.
2, the described community of claim 1 television business system, it is characterized in that service front end at the interactive television business system of the applied environment of unidirectional HFC net by online retail shop, subscribe transmitting-receiving, data broadcasting and multiplexing modulating system and form; The descending of transmission network is HFC, and up is telephone network or wireless mobile communication network; User terminal adopts DVB set-top box and the televisor that has phone or short message returning module.
3, the described community of claim 1 television business system, it is characterized in that at the service front end of the interior interactive television business system of the applied environment of two-way HFC net by online retail shop platform, subscribe transmit-receive platform and the IPQAM platform is formed; The descending of transmission network is HFC, and up also is HFC, and user terminal adopts DVB set-top box and the televisor that has HFC passback module.
4, the described community of claim 1 television business system, it is characterized in that service front end at the pure Internet Protocol Television business system of the applied environment that has IP network simultaneously by online retail shop platform, subscribe and send platform and constitute; The descending of transmission network is IP, and up also is IP; User terminal adopts IP or DVB set-top box and the televisor that has the IP module.
5, aforesaid right requires the operation mode of described community television business system, it is characterized in that operation mode is: television operator provides trade company to offer online retail shop voluntarily by making up community's television business system, and broadcast the commodity multimedia messages to the TV user of being furnished with DVB or IP TV-set top box, finish the commodity transaction with near the businessman/distribution sector the short message mode notice then.
6, the operation mode of the described interactively community of claim 5 television business system, it is characterized in that: relate to TV network operator, TV commercial affairs operator, community's retail shop/distribution sector and consumer's main body, and provide commodity classification display, TV shopping Yellow Page, preferential commodity promotion, multiple settlement of transactions, customer evaluation to complain function.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200910095040A CN101673386A (en) | 2009-10-09 | 2009-10-09 | Community television business system and operation mode |
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| Application Number | Priority Date | Filing Date | Title |
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| CN200910095040A CN101673386A (en) | 2009-10-09 | 2009-10-09 | Community television business system and operation mode |
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| CN101673386A true CN101673386A (en) | 2010-03-17 |
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| CN200910095040A Pending CN101673386A (en) | 2009-10-09 | 2009-10-09 | Community television business system and operation mode |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104301753A (en) * | 2014-10-27 | 2015-01-21 | 商埃曲网络软件（上海）有限公司 | System and method for conducting information interaction with e-commerce website through digital television |
| CN104517226A (en) * | 2013-09-27 | 2015-04-15 | 国家广播电影电视总局广播科学研究院 | High-definition interaction household television shopping quality guaranteeing and service evaluating method and system |
| CN105376608A (en) * | 2015-11-12 | 2016-03-02 | 商埃曲网络软件（上海）有限公司 | Interaction method of Internet E-commerce information and digital TV |
| CN106534996A (en) * | 2016-10-19 | 2017-03-22 | 东软集团股份有限公司 | Service methods and devices based on broadcast TV network and Internet and system thereof |
-
2009
- 2009-10-09 CN CN200910095040A patent/CN101673386A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104517226A (en) * | 2013-09-27 | 2015-04-15 | 国家广播电影电视总局广播科学研究院 | High-definition interaction household television shopping quality guaranteeing and service evaluating method and system |
| CN104301753A (en) * | 2014-10-27 | 2015-01-21 | 商埃曲网络软件（上海）有限公司 | System and method for conducting information interaction with e-commerce website through digital television |
| CN105376608A (en) * | 2015-11-12 | 2016-03-02 | 商埃曲网络软件（上海）有限公司 | Interaction method of Internet E-commerce information and digital TV |
| CN106534996A (en) * | 2016-10-19 | 2017-03-22 | 东软集团股份有限公司 | Service methods and devices based on broadcast TV network and Internet and system thereof |
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Open date: 20100317 |