CN104301753A - System and method for conducting information interaction with e-commerce website through digital television - Google Patents

System and method for conducting information interaction with e-commerce website through digital television Download PDF

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Publication number
CN104301753A
CN104301753A CN201410581788.XA CN201410581788A CN104301753A CN 104301753 A CN104301753 A CN 104301753A CN 201410581788 A CN201410581788 A CN 201410581788A CN 104301753 A CN104301753 A CN 104301753A
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CN
China
Prior art keywords
digital
module
electric business
data
information
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN201410581788.XA
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Chinese (zh)
Inventor
许海华
沈江涛
何明
许哲维
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
3H INTERNATIONAL TECHNOLOGY Pte Ltd
Original Assignee
3H INTERNATIONAL TECHNOLOGY Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 3H INTERNATIONAL TECHNOLOGY Pte Ltd filed Critical 3H INTERNATIONAL TECHNOLOGY Pte Ltd
Priority to CN201410581788.XA priority Critical patent/CN104301753A/en
Publication of CN104301753A publication Critical patent/CN104301753A/en
Pending legal-status Critical Current

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2541Rights Management
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/443OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
    • H04N21/4433Implementing client middleware, e.g. Multimedia Home Platform [MHP]

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Computer Security & Cryptography (AREA)
  • Software Systems (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Disclosed is a system for conducting information interaction with an e-commerce website through a digital television. The system comprises the e-commerce website, a digital television front end server and a digital television terminal set top box. The e-commerce website comprises an e-commerce data sending module, an e-commerce data receiving module, an e-commerce product information module and an e-commerce website management server. The digital television front end server comprises a digital television front end management module. The digital television front end management module manages a digital television data receiving module, an EPG preview auditing module, an electronic signature auditing module, a digital television data sending module, a data collating sort module, a front end editing system management module, a front end monitoring module and a digital television data broadcasting module. The digital television terminal set top box comprises a terminal receiving module and a terminal broadcast requesting presentation module.

Description

A kind of system and method being carried out information interaction by Digital Television and electric business website
Technical field
The invention belongs to digital television techniques field, particularly a kind of system and method being carried out information interaction by Digital Television and electric business website.
Background technology
Internet electronic business (Internet Electronic Commerce), refer under the network environment that internet is open, both parties the intersite of connected networks can carry out various commercial activity any, a kind of commercial operation pattern of the process of exchange that the means of production realized between two or more dealer exchange and are derived, finance activities and relevant integrated service activity.
Under the situation of the integration of three networks, telecommunications, the Internet, electric business, Digital Television will interpenetrate, and digital cable customers also needs to enjoy the facility that internet electronic business brings.Carrying out electronic commerce information propagation by the Internet, Digital Television CHINA RFTCOM Co Ltd will be new developing direction.
In addition, the business that middleware Technology is radio and TV operator provides a relatively uniform platform, makes cross-domain business intercommunication become simpler.Abstract by bottom hardware resource of middleware Technology, provides the support to the various application in upper strata.Middleware platform is responsible for shielding bottom hardware otherness, and is that upper strata api interface calls for third party's business module by underlying resource module abstracts.
Utilize interconnection technique, electric business website electricity business merchandise news is sent to digital TV front-end and processes, realize information interaction, facilitate consumer's multiple channel to select and see the commodity oneself liked, the needs of user can be met.Therefore the information interacting method of easy electric business website electricity business's commodity and Digital Television is needed.
Summary of the invention
The invention provides a kind of method of being carried out information interaction by Digital Television and electric business website, by electric business website electricity business product information, through the process of electric business's Website server, electric business's product information is sent to the reception server of digital TV data front end by the Internet, and deposit to database, electric business's product information that TV data front end will receive, by to EPG program, (EPG is the english abbreviation of Electronic Program Guide, being meant to electronic program guides) editorial management form carries out preview examination & verification, deposit to database through the electric business website electricity business product that manual examination and verification are passed through, sort out through digital TV front-end commodity, editor, data call passes through Cable holding wire in the mode of OC (DSMCC Object Carousal), be pushed to terminal (digital TV set-top box) through CHINA RFTCOM Co Ltd transmission and present electric business website electricity business product information content.
Technical scheme of the present invention is, a kind of system of being carried out information interaction by Digital Television and electric business website, and this system comprises electric business website, digital TV front-end server and digital TV terminal Set Top Box,
Described electric business website comprises electric quotient data sending module, electric quotient data receiver module, electric business's product information module and electric business's portal management server,
Described digital TV front-end server comprises digital TV front-end administration module, the management of this digital TV front-end administration module comprises digital TV data receiver module, EPG preview auditing module, sign electronically auditing module, digital TV data sending module, data preparation sort module, front end edit system administration module, front end monitoring module and digital TV data broadcast module
Described digital TV terminal Set Top Box comprises terminal receiver module and terminal program request presents module,
Digital TV front-end server broadcasts by digital TV data module to send data to digital TV terminal Set Top Box terminal receiver module through broadcasting and TV wired network,
Electricity business website and digital TV front-end server carry out bi-directional data transmission by the Internet,
Electric business's product information is sent to digital TV data front-end server by the Internet by electricity business Website server, and deposit to database, adopt EPG editing saving administration interface to carry out preview manual examination and verification, sign electronically after examination & verification, complete Digital Television auditing flow
Depositing not being encrypted standby by the information of examination & verification, preserving auditing the information passed through, and merchandise news being fed back in electric business's portal management server,
Front end edit system administration module carries out type of merchandize, picture, script classify management and supervision to auditing the merchandise news passed through, broadcast module finally by digital TV data, be pushed to digital TV terminal Set Top Box through CHINA RFTCOM Co Ltd transmission and present electric business website electricity business product information content.
A kind of method of being carried out information interaction by Digital Television and electric business website, electric business's product information is passed through and is arranged by electricity business website, digital TV front-end is sent to by the Internet, and carry out receives information, examination & verification, information feed back, editing classification management, broadcast and monitoring management, terminal adopts middleware Technology to receive electric business website electricity business product information, program request and presenting
After digital TV data front end receiver to information, information feed back is carried out to mobile terminal, electric business's product information of the electric business website of adopting will be received, be stored in digital TV data front-end server, EPG editing saving administration interface is adopted to carry out preview manual examination and verification, audit laggard row digital signature, complete Digital Television auditing flow.Depositing not being encrypted standby by the information of examination & verification, preserving auditing the information passed through, giving electric business's portal management server by auditing result information feed back simultaneously, being convenient to electric business and carrying out checking and filing,
Front-end edit management carries out commodity classification, picture, script classify management and supervision to auditing the electric business's product information passed through, and forms directory tree form, and fast and easy reads and user management inquiry.
By broadcasting management, digital TV terminal Set Top Box is pushed to through CHINA RFTCOM Co Ltd transmission, digital TV terminal Set Top Box adopts middleware Technology, realize characteristic that is cross-platform, across a network, compatible mobile Internet operating system, make in the program request fast of digital TV terminal Set Top Box and browse electric business's product information glibly, the terminal receiver module of terminal set top box and terminal program request present realize user use.
Whole information interacting method passes through: process modeling and examination & verification, editorial management, flow process are supervised, broadcast the information interaction managing and be optimized to realize mobile Internet E-Government and Digital Television.
The present invention is the problem that Digital Television solves electric business website electricity business product information and presents at digital TV terminal, the method has information interaction, the rapid artificial examination & verification of EPG editing saving, video text editing management characteristic, digital TV terminal adopts middleware Technology, have cross-platform, across a network, with hardware independence and unlimited download mechanism, ensured that the smoothness of information is browsed.
Accompanying drawing explanation
Fig. 1 is the digital TV terminal Organization Chart in the embodiment of the present invention.
Fig. 2 is the digital TV middleware structural representation in the embodiment of the present invention.
Fig. 3 is electric business website electricity business's product in the embodiment of the present invention and the mutual realization flow schematic diagram of digital television information.
Fig. 4 is the SNA figure of the embodiment of the present invention.
Embodiment
The invention discloses the information interacting method of electric business website electricity business's product and Digital Television, by electric business website electricity business product information, through the process of electric business's Website server, electric business's product information is sent to the reception server of digital TV data front end by the Internet, and deposit to database, electric business's product information that TV data front end will receive, by carrying out preview examination & verification to EPG editing saving mode of management, deposit to database through the electric business website electricity business product that manual examination and verification are passed through, sort out through digital TV front-end commodity, editor, data call passes through Cable holding wire in the mode of OC (DSMCC Object Carousal), be pushed to terminal (digital TV set-top box) through CHINA RFTCOM Co Ltd transmission and present electric business website electricity business product information content.Its information interacting method flow process is illustrated in fig. 3 shown below.
The information interaction system of a kind of electric business website electricity business's product and Digital Television, by the process of electric business's Website server, electric business's product information is sent to the reception server of digital TV data front end by the Internet, and deposit to database, EPG editing saving administration interface is adopted to carry out preview manual examination and verification, audit laggard row digital signature, complete Digital Television auditing flow.Depositing not being encrypted standby by the information of examination & verification, preserving auditing the information passed through, and merchandise news being fed back in electric business's portal management server.Front-end edit management carries out type of merchandize, picture, script classify management and supervision to auditing the merchandise news passed through, finally by broadcasting management, being pushed to terminal (digital TV set-top box) through CHINA RFTCOM Co Ltd transmission and presenting electric business website electricity business product information content.Its SNA as shown in Figure 4.

Claims (2)

1. carried out a system for information interaction by Digital Television and electric business website, it is characterized in that, this system comprises electric business website, digital TV front-end server and digital TV terminal Set Top Box,
Described electric business website comprises electric quotient data sending module, electric quotient data receiver module, electric business's product information module and electric business's portal management server,
Described digital TV front-end server comprises digital TV front-end administration module, the management of this digital TV front-end administration module comprises digital TV data receiver module, EPG preview auditing module, sign electronically auditing module, digital TV data sending module, data preparation sort module, front end edit system administration module, front end monitoring module and digital TV data broadcast module
Described digital TV terminal Set Top Box comprises terminal receiver module and terminal program request presents module,
Digital TV front-end server broadcasts by digital TV data module to send data to digital TV terminal Set Top Box terminal receiver module through broadcasting and TV wired network,
Electricity business website and digital TV front-end server carry out bi-directional data transmission by the Internet,
Electric business's product information is sent to digital TV data front-end server by the Internet by electricity business Website server, and deposit to database, adopt EPG editing saving administration interface to carry out preview manual examination and verification, sign electronically after examination & verification, complete Digital Television auditing flow
Depositing not being encrypted standby by the information of examination & verification, preserving auditing the information passed through, and merchandise news being fed back in electric business's portal management server,
Front end edit system administration module carries out type of merchandize, picture, script classify management and supervision to auditing the merchandise news passed through, broadcast module finally by digital TV data, be pushed to digital TV terminal Set Top Box through CHINA RFTCOM Co Ltd transmission and present electric business website electricity business product information content.
2. one kind is carried out the method for information interaction by Digital Television and electric business website, adopt the system as claimed in claim 1, it is characterized in that, electric business's product information is passed through and is arranged by electricity business website, be sent to digital TV front-end by the Internet, and carry out receives information, examination & verification, information feed back, editing classification management, broadcast and monitoring management, terminal adopts middleware Technology to receive electric business website electricity business product information, program request and presenting
After digital TV data front end receiver to information, information feed back is carried out to mobile terminal, electric business's product information of the electric business website of adopting will be received, be stored in digital TV data front-end server, EPG editing saving administration interface is adopted to carry out preview manual examination and verification, audit laggard row digital signature, complete Digital Television auditing flow.Depositing not being encrypted standby by the information of examination & verification, preserving auditing the information passed through, giving electric business's portal management server by auditing result information feed back simultaneously, being convenient to electric business and carrying out checking and filing,
Front-end edit management carries out commodity classification, picture, script classify management and supervision to auditing the electric business's product information passed through, and forms directory tree form, and fast and easy reads and user management inquiry.
By broadcasting management, digital TV terminal Set Top Box is pushed to through CHINA RFTCOM Co Ltd transmission, digital TV terminal Set Top Box adopts middleware Technology, realize characteristic that is cross-platform, across a network, compatible mobile Internet operating system, make in the program request fast of digital TV terminal Set Top Box and browse electric business's product information glibly, the terminal receiver module of terminal set top box and terminal program request present realize user use.
CN201410581788.XA 2014-10-27 2014-10-27 System and method for conducting information interaction with e-commerce website through digital television Pending CN104301753A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201410581788.XA CN104301753A (en) 2014-10-27 2014-10-27 System and method for conducting information interaction with e-commerce website through digital television

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN201410581788.XA CN104301753A (en) 2014-10-27 2014-10-27 System and method for conducting information interaction with e-commerce website through digital television

Publications (1)

Publication Number Publication Date
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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104883582A (en) * 2015-05-29 2015-09-02 四川长虹电器股份有限公司 EPG information obtaining classification system
CN105049958A (en) * 2015-07-02 2015-11-11 航天数字传媒有限公司 Satellite digital product publishing method and publishing system
CN105376608A (en) * 2015-11-12 2016-03-02 商埃曲网络软件(上海)有限公司 Interaction method of Internet E-commerce information and digital TV
CN112788369A (en) * 2021-02-02 2021-05-11 江苏省广电有线信息网络股份有限公司无锡分公司 Commodity pushing method based on set top box

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010047349A1 (en) * 1998-04-03 2001-11-29 Intertainer, Inc. Dynamic digital asset management
CN101316349A (en) * 2007-05-31 2008-12-03 商埃曲网络软件(上海)有限公司 Interactive information processing system and method for digital television
CN101453613A (en) * 2007-11-30 2009-06-10 商埃曲网络软件(上海)有限公司 Open middleware system for interactive digital television
CN101673386A (en) * 2009-10-09 2010-03-17 云南大学 Community television business system and operation mode
CN102054252A (en) * 2010-12-14 2011-05-11 Tcl集团股份有限公司 Method and system for implementing Internet TV shopping based on B2C model
CN102547403A (en) * 2011-12-29 2012-07-04 孙巍 System capable of releasing television advertisements in real time

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010047349A1 (en) * 1998-04-03 2001-11-29 Intertainer, Inc. Dynamic digital asset management
CN101316349A (en) * 2007-05-31 2008-12-03 商埃曲网络软件(上海)有限公司 Interactive information processing system and method for digital television
CN101453613A (en) * 2007-11-30 2009-06-10 商埃曲网络软件(上海)有限公司 Open middleware system for interactive digital television
CN101673386A (en) * 2009-10-09 2010-03-17 云南大学 Community television business system and operation mode
CN102054252A (en) * 2010-12-14 2011-05-11 Tcl集团股份有限公司 Method and system for implementing Internet TV shopping based on B2C model
CN102547403A (en) * 2011-12-29 2012-07-04 孙巍 System capable of releasing television advertisements in real time

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104883582A (en) * 2015-05-29 2015-09-02 四川长虹电器股份有限公司 EPG information obtaining classification system
CN105049958A (en) * 2015-07-02 2015-11-11 航天数字传媒有限公司 Satellite digital product publishing method and publishing system
CN105049958B (en) * 2015-07-02 2018-08-10 航天数字传媒有限公司 A kind of dissemination method and delivery system of satellite digital product
CN105376608A (en) * 2015-11-12 2016-03-02 商埃曲网络软件(上海)有限公司 Interaction method of Internet E-commerce information and digital TV
CN112788369A (en) * 2021-02-02 2021-05-11 江苏省广电有线信息网络股份有限公司无锡分公司 Commodity pushing method based on set top box

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Application publication date: 20150121

RJ01 Rejection of invention patent application after publication