CN101578621A - Electronic advertisement method and system using advertisement intermediation site - Google Patents

Electronic advertisement method and system using advertisement intermediation site Download PDF

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CN101578621A
CN101578621A CNA2008800019621A CN200880001962A CN101578621A CN 101578621 A CN101578621 A CN 101578621A CN A2008800019621 A CNA2008800019621 A CN A2008800019621A CN 200880001962 A CN200880001962 A CN 200880001962A CN 101578621 A CN101578621 A CN 101578621A
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advertising
advertisement
web site
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姜东均
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CUITE GmbH
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CUITE GmbH
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

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Abstract

The present invention is related to an electronic advertisement method using an advertisement intermediation site, comprising: registering an electronic ad of a sponsor with an ad- identifier of the electronic ad on the advertisement intermediation site; distributing the registered electronic ad to a text writing area of other site with attaching a distributor-identifier when a distributor member distributes the registered electronic ad to said other site including at least one text writing area; monitoring distribution status, exposure number and click number of the distributed electronic ad using the ad-identifier and the distributor-identifier so as to calculate an advertising result; and rewarding the distributor member with a portion of an advertising cost paid by the sponsor as a first advertising fee based on the advertising result of the distributor member.

Description

Use the e-advertising method and system of advertisement intermediary web site
Technical field
The disclosure relates to the e-advertising method and system of using the advertisement intermediary web site; And, more particularly, relate to such advertising method and system, this method and system makes any member of advertisement intermediary web site the e-advertising of registering can be published to any website that is present in the network on the advertisement intermediary web site, and obtains the award to their ad distribution behavior.In addition, the disclosure relates to such e-advertising method and system, this method and system makes normal network users that e-advertising easily is published to partner websites from the advertisement intermediary web site, and realizes relevance advertisement (contextual advertisement).
Background technology
The network architecture that comprises the Internet or radio communication along with structure, the information space that provides in the network is used to various purposes, for example shopping center, recreation, community, information management etc., and corresponding to development of internet technology and the wide-scale distribution with wired or wireless communication function, function admirable and low-cost personal terminal, the scope of these uses is expanded gradually.
According to above-mentioned trend, compare with commercials of in radio and TV, carrying out or the outdoor advertising in the fabric structure, the advertisement of throwing in information space provides much at one or stronger sometimes advertisement power, therefore, just becoming the important revenue source (meal ticket) that is used for wire/wireless search or entry network site (portal site) by PC or such as the e-advertising that the portable terminal of cell phone and PDA (personal digital assistant) offers the network user.
For this, the advertisement that has proposed to use the capital can be in the various business models of issuing on the Internet, and it is a embodiment in these patterns that Korean Patent disclosed for 20010067802 (being called " prior art 1 " hereinafter).
Prior art 1 relates to the e-advertising method of using personal homepage, and proposes by the advertisement bulletin is obtained the idea of unconscious advertising results on a plurality of personal homepages.More particularly, the advertising method according to prior art 1 comprises: the consumer is chosen in the advertisement of announcing on member's homepage and the while visits according to this advertisement selection and the step of the website of this advertisement link; The consumer imports purchase information and the product of buying is checked out on access websites step, described purchase information comprises price and the mode of payment of buying product; The advertisement intermediary web site also sends to this discount rate information member's step according to the discount rate of buying information calculations member homepage; And this discount rate is reflected to step in the product price of advertisement on member's homepage according to discount rate information.
Yet, because can formal advertising with the member of discount taken rate only for having the member of personal homepage, so prior art 1 is restricted.On the Internet, may have i) the entry network site manager of personal homepage or blog is provided, the personal homepage that provides by the entry network site individual as this entry network site member ii) is provided, and a plurality of generic access persons that iii) visit these personal homepages, therefore, in these three crowds, generic access person's number is obviously maximum.Therefore, only allow personal homepage owner formal advertising the crowd (that is generic access person) of maximum only to be considered as audience rather than advertisement main body with the prior art 1 that obtains income.Because should be issued as much as possible so that the e-advertising of advertising results maximum only can be by minority personal homepage owner issue, so this may be serious problem.In addition, if the personal homepage of prior art 1 is provided by entry network site, then using the advertising method of prior art 1 to obtain the member that forbids that individual income may violate in the inlet management policy uses the blog of entry network site or homepage to obtain member's income, in this case, may tackled by entry network site manager such as the advertisement behavior on the personal homepage of blog.
Simultaneously, also proposed to use advertisement agency's main frame another business model in the advertisement of issuing out the capital on the Internet, embodiment is the open WO2001/037158 (being called " prior art 2 " hereinafter) of PCT.
Prior art 2 has proposed to use the e-advertising method of advertisement agency's main frame, and this advertisement agency's main frame is used for by the Internet in advertiser (promptly going out the capital) and the independently a plurality of Internet advertisements of agency between the operator of website.Comprise according to the main frame of prior art 2 and to be used to store with corresponding each the Internet advertisement identifier of each Internet advertisement with about the data of Internet advertisement effect.Advertisement agency's main frame is provided for announcing the webpage and the respective advertisement guidance information of Internet advertisement, thereby allows the website operator that Internet advertisement is placed on the his or her website.Website operator or publisher can at be presented at his or her website on the relevant Data Receiving advertising income of effect of all Internet advertisements, and need not consider advertiser.In addition, advertiser can pay the expense of advertising service, and need not consider whether the publisher places advertisement and be loaded on their website.
According to prior art 2, allow to have publisher's carrying advertisement of minority visitor, and need not receive gray approval.Therefore, encourage small-sized advertisement.In addition, because can in advertisement agency's main frame, calculate advertising fee, so mass advertising merchant and publisher can add advertising campaign according to their wish.
Yet, in prior art 2, can should be portal management side from the personnel or the e-advertising publisher of advertisement agency's main frame carrying advertisement, thereby managing web or the personnel that do not have a website can not participate in disclosed e-advertising method in the prior art 2, therefore consider with whole Internet user's numbers and compare, portal management number formulary order is minimum, so this may be again the reason that issue is restricted.
In addition, although should lock the kind and the quantity of (secure) Internet advertisement for the recovery of advertisement agency website, initiatively carry out the advertisement except going out the capital, prior art 2 does not provide any scheme that obtains Internet advertisement.In addition, the website has root and is thought pure advertisement according to the e-advertising of prior art 2 issue by the website user, and this may cause the Internet user to refuse to make a response, and causes thus the clicking rate of the advertisement of issue is caused negative effect.
On the other hand, by banner or pop-up advertisement being installed on certain part of picture in entry network site and they being showed the Internet user, realize the e-advertising of prior art, but this e-advertising has had following problem:
I) at first, in e-advertising method, can not be desirably in the many e-advertisings of issue on a large amount of webpages that comprise varied content according to prior art.Need be in the advertisement of diversified as far as possible page distributing electronic, to obtain satisfied e-advertising result, but banner or pop-up advertisement be limited to go out on the predetermined webpage of website owner appointment that the capital has advertising contract and the precalculated position to carry out, thereby can not be desirably in distributing electronic advertisement on the diversified webpage.Certainly, for example, entry network site can be supported individual blog banner or the advertisement of hyperlink type not only to be inserted on the homepage of entry network site also to be inserted on certain part of individual blog, but this may run into another problem, and promptly the blog advertisement forced of entry network site need be minimized to guarantee the independence of individual blog.
Ii) second, in the conventional electrical advertising method, force to show predetermined e-advertising to the network user, thereby this advertisement is regarded as upsetting the obstacle rather than the Useful Information of net surfing, and endless ground pop-up advertisement is the reason that increases the load in the user terminal and the webserver sometimes on each accessed page, and particularly the speed of the network line that uses as the network user is slowly the time.
Iii) in addition, because conventional electrical advertising method machinery and centralized and unified provide advertisement, and no matter the network user's of access websites purpose, so have limitation aspect the relevance advertisement of the network browsing intention that realizes having considered the network user.In fact, although the mass advertising that can see in present website is almost irrelevant fully with the content of text of webpage, goes out the capital and still spent the next advertisement that on the page of entry network site, shows them of mass advertising expense.
Iv) in addition, in the conventional electrical advertising method, even compare with outdoor advertising or commercials, network environment have the interactive mode that makes between website owner and the website caller exchange can be relatively easy characteristics, but it is because identical with outdoor advertising or commercials, only finish with the contract that goes out the capital and just monolateral advertisement is showed the user who visits its page in the website afterwards, so can not utilize described interaction characteristic fully in the website.In other words, be the network user although create and consume the true main body of the information on the network, the network user who provides the advertisement basis only is regarded as the displaying object of advertisement.
In order to overcome the problems referred to above of conventional electrical advertising method, the e-advertising method of other types has been proposed, embodiment is that Korean Patent disclosed for 20030091085 (being called " prior art 3 " hereinafter), the prior art 3 relates to according to the mouse movable on the text keyword and show Internet advertisement on web page background, and figure 1 illustrates its rough structure.
Prior art 3 has proposed a kind of e-advertising method,, when the network user is placed on his or her mouse near the particular text key word of webpage, ad content is shown on web page background continuously that is.According to prior art 3, different with conventional banner or pop-up advertisement, only mouse is just showed e-advertising near near the time special key words as the user, thus, the user can show great attention to and the RECOGNIZING THE ELECTRON advertisement, and this can improve user's ad click possibility again.In addition, can revise prior art 3, even make special key words in user's webpage clicking with after moving to another webpage, also advertising image is maintained on the background frame, thus, do not re-use this webpage even work as the network user, advertising results also can continue.
Yet, in e-advertising method according to prior art 3, still based on respectively only by going out capital 10 and the ad content of portal management side's 20 appointments and the coupled relation between the text keyword, offer the network user of access web server 21 in will advertisement machinery union uniformly.Therefore, as long as the coupled relation between ad content and the text keyword does not become, the centralized and unified and mechanical advertisement about predetermined e-advertising just only can be carried out in predetermined key word.For example, suppose that key word " apple (apple) " is designated as the computer product that advertisement is made by American Company APPLE (U.S. Apple), even then in handling the webpage of selling such as the fruit of apple or be designed to teach in the education webpage of the meaning of English word " apple (apple) ", key word " apple (apple) " also only can mechanically be exported the advertisement relevant with computing machine.Consider this hypothesis, the advertising method that not talkative prior art 3 proposes has overcome the machinery of conventional advertising method and centralized and unified problem.
In addition, because can have the personnel that create the link of label type between the content of text in e-advertising and webpage finally is the owner that management comprises the website of this web page, since manager should create each link on existing each word in his or her a large amount of webpages, so prior art 3 is poor efficiencys.
In addition, because key word distributing electronic advertisement based on machinery, so be difficult to e-advertising is published to the diversified webpage that the webserver (21) provides, thereby can not expect satisfied advertisement result, especially in the following cases: the key word that will be used up or go out capital's preference with the key word of advertisement link is gone out the capital by other and takies, and perhaps goes out capital 10 and has selected the key word seldom used.As finding out easily from Fig. 1, in the e-advertising method of prior art 3, the advertisement main body is only for going out capital 10 and portal management side 20, and the network user 30 still only is regarded as the displaying object of e-advertising.
Simultaneously, multiple e-advertising method has also been proposed, compare with the e-advertising method shown in Fig. 1, these methods have been improved the network user's advertisement participation, a kind of in these methods is the open 2005-0086104 (being called " prior art 4 " hereinafter) of Korean Patent, the prior art 4 relates to by the bulletin board that comprises the advertisement that writing side is selected carries out the system and method that income is shared, another kind in these methods is the open 2004-0071786 (being called " prior art 5 " hereinafter) of Korean Patent, the prior art 5 relate to a plurality of users get in touch and the Internet bulletin board watched and information space on based on user's advertising method.Fig. 2 schematically shows disclosed electronic advertisement system in prior art 4 and the prior art 5.
Prior art 4 is such inventions, and this invention relates to be considered content character and select the shared method by the income that advertisement and content are all showed the reader obtained in the advertisement content side of makinging.That is, prior art 4 is intended to by allowing content production side consider that the reader is inclined to the selection advertisement and makes the access number of e-advertising and the ratio maximum of the displaying number of e-advertising.More particularly, form by following steps according to the e-advertising method of prior art 4: collect, store, issue and manage the advertisement that will be included in the bulletin board; These advertisements are offered content production side to carry out advertisement selection; The plate that content production side bulletin is had provide corresponding to the advertisement of text character; When visiting this content, the reader shows described advertisement; The database and the advertisement that the data relevant with the main idea (substance) of the advertisement of showing are input to out capital company are showed in the management database; And give content production side with distribution of income based on the data of input.
In addition, prior art 5 relates to the method for carrying out advertisement in a plurality of users can the information space (such as the Internet bulletin board) of visit information.More particularly, prior art 5 may further comprise the steps: first step, the user is signatory to be become the member and signs in to system, and described system comprises main web site and the server of carrying out member management, ad storage, advertisement transmission and award, subscriber computer and the company that wishes advertisement; Second step is signed advertising contract and is determined advertisement content and processing; Third step is visited the information space (such as bulletin) that a plurality of users can contact and watch, and uploads the information that comprises that text writes; The 4th step, the information that advertisement and user are uploaded together is stored in the master server; The 5th step when the user capture bulletin board, shows the subsidiary information that advertisement is arranged; And the 6th step, to user's advertisement execution checking with reward.E-advertising method according to prior art 5 is such method, the award method of this method by being similar to prior art 2 provides excitation at advertisement to the network user, and adopt this method by allow writing side's bulletin in plate content and e-advertising the two allow the network user to participate in advertisement.
Yet, be restricted aspect the multiple page in that e-advertising is published to according to the e-advertising method of prior art 4 and prior art 5.Certainly, in prior art 4 and prior art 5, member's 60 bulletins of website 50 comprise the text of advertisement, rather than the manager of the website 50 that is provided by the webserver 52 and DB server 51 and account settlement server 53 are mutual, thus, when existing many hope to obtain the member 60 of award, can expect than banner or the more satisfied issue result of pop-up advertisement from carrying out advertisement with the text bulletin.Yet, because the member 60 of website 50 need write bulletin board and upload e-advertising, so be unwilling or be indifferent to member 60 that text writes and may feel and write bulletin board to participate in advertisement be burden, in that being published to, e-advertising still may have limitation aspect the multiple bulletin board thus.
In addition, member 60 in website 50 should serve as in ad distribution side and the bulletin two kinds of roles' in writing side the situation, consider from the member 60 who participates in advertisement pursuit income and may not wish only to write the bulletin board this point, so the quality of the bulletin board of being write in the website 50 can reduce inevitably for advertisement spends the plenty of time.That is, even, can not expect height correlation between advertisement and the bulletin board according to the e-advertising method of prior art 4 and prior art 5.
In addition, if only writing side 60 judges that bulletin boards and institute make the correlativity between the advertisement in the advertisement, and only think deeply link advertisement and bulletin board based on he or she is own, then advertisement may fall far short from the network user's 70 of reading bulletin board interest.Although if advertisement is corresponding with the network user's focus, then advertisement may be used as a kind of information, and is not only advertisement, and only the advertisement of carrying out based on the advertisement knowledge of bulletin writing side 60 may limit the expected information value of advertisement.
Especially, in prior art 3, because when the network user becomes the signatory member that will show announced advertisement and bulletin board in the website 50, the network user 70 pre-determines advertisement content, and only pre-determine ad content when signatory and be affixed to each text of being write by consolidated network user 70 with ID or incarnation form in website 50, so prior art 3 is in fact irrelevant with the relevance advertisement.
Summary of the invention
Technical matters
In order to solve the problems referred to above of prior art, the present invention aims to provide the e-advertising method of using the advertisement intermediary web site, this method can be published to e-advertising any website to obtain the award to this issue behavior by the Any user of using network environment, revive e-advertising.
The present invention also aims to provide a kind of like this e-advertising method, this method can make advertisement result maximization by realizing the relevance advertisement, and unspecific a plurality of users still can easily arrive other websites by the electronics intermediary web site with ad distribution in the network simultaneously.
In addition, the present invention aims to provide the e-advertising method, with the basis that strengthens the relevance advertisement by the BBS (Bulletin Board System) page that utilizes partner websites in the distributing electronic advertisement.
In addition, the present invention aims to provide a kind of like this e-advertising method, and this method can abundant will be revived e-advertising with the e-advertising of propagating by transfer by the advertisement intermediary web site being obtained and locking.
In addition, the present invention is intended to realize and be provided for carrying out the electronic advertisement system of described e-advertising method.
Technical scheme
According to a first aspect of the invention, provide a kind of e-advertising method of using the advertisement intermediary web site, said method comprising the steps of: on described advertisement intermediary web site, register the described capital's of going out described e-advertising registration with the ad identifier of the e-advertising that goes out the capital; When publisher member is published to other websites that comprise at least one text write area with the e-advertising of being registered, under the situation of adhering to publisher's identifier, the e-advertising of described registration is published to the text write area of described other websites; Use described ad identifier and described publisher's identifier, the issued state of the e-advertising that monitoring is issued, displaying number and clicks are so that calculate the advertisement result; And, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment based on described publisher member's described advertisement result.
Promptly, in described e-advertising method according to first aspect present invention, Any user such as the network environment of wireless mobile communications can be published to any website with the e-advertising of registering in described advertisement intermediary web site, as long as this website comprises that text writes the zone.By this way, carry out e-advertising by network and can obtain reviving, can be so that satisfied advertisement result to be arranged because provide funds, and publisher member can have the income that the advertisement behavior brings.Basically, the present invention has considered this point, that is, if the publisher of e-advertising is limited to portal management side, then can not make the issue of e-advertising active, and a large amount of Internet users are considered as only is that audience in the advertisement intermediary is unusual poor efficiency.Promptly, the invention enables and e-advertising is inserted in the website existing text writes the zone and become possibility, and therefore, make that also the general the Internet user except that website owner or manager also can be published to e-advertising other websites that normal network users does not have administration authority, and obtain income by the issue behavior.
For above-mentioned prior art, owing to following reason, a first aspect of the present invention unlike the prior art.
That is, different with prior art in the present invention, except ad identifier, the issue of e-advertising is to take place under the situation of the e-advertising that " publisher's identifier " is attached to issue.Here " publisher's identifier " provides the member's who has carried out the e-advertising release processing among the member to the advertisement intermediary web site unique identifier, and its role is similar to the mark that is attached to the e-advertising of being issued, and is used for the purpose that the member's of advertisement intermediary web site the issue behavior and the management of the e-advertising of being issued are connected with award.Therefore, the employing of the publisher's identifier among the present invention except that ad identifier has the important techniques meaning, because the advertisement intermediary web site is with described publisher's identifier, by managing issue, management and award and guarantee definite award to the member who has issued e-advertising about e-advertising to unify mode.
The important technology meaning that " publisher's identifier " also has is: the advertisement intermediary web site need positively encourage the member to participate in intermediary's transaction of advertisement, revive the advertisement intermediary web site, and the present invention is the invention about " intermediary of advertisement " basically.If the member who participates in advertisement intermediary not expectability centering Jie behavior award and expect definite income, then being difficult to these members of expectation can revive the advertisement intermediary web site by the distributing electronic advertisement.
The issued state of the e-advertising that the present invention is also issued with monitoring about the characteristic of above-mentioned " publisher's identifier " and to calculate advertisement result's processing closely related.Promptly, because the e-advertising of being issued when ad distribution is with publisher's identifier, so when reading or click the advertisement of being issued, the server of advertisement intermediary web site not only can be grasped the advertisement result of the e-advertising of being issued, and can be accurately and grasp natch and manage about which publisher member and the relevant information of this advertisement result.
In other words, the present invention is such method, this method is used for by the definite issue of advertisement intermediary web site e-advertising and rewards the transaction of the great-hearted advertisement of realization intermediary, and the present invention has adopted a kind of like this technology, this technology is attached to the e-advertising of issuing by the advertisement intermediary web site with publisher's identifier, thus can be in disposable issue record and the advertisement result who presses publisher's member management e-advertising fully of advertisement intermediary web site side.
By this way, because the present invention adopts publisher's identifier component, so can reward publisher member's issue behavior definitely.As mentioned above, because the present invention has introduced the issue excitation that the publisher identifier is used for publisher member, and be used for issue and award in the advertisement of the disposable managing electronic fully of advertisement intermediary web site side, so " first advertising fee " is that this award offers publisher member definitely to the award of issue behavior.
In addition, the present invention has considered such issue situation, that is, e-advertising is distributed in " text writes the zone ", so that the distributing electronic advertisement.In the situation of prior art, be regarded as outdoor advertising to the website user such as the e-advertising of banner.Therefore, for the net surfing user, almost identical with outdoor advertising banner has showed tangible for the intention of business reason near the user, thereby the advertisement of these kinds may only be undesirable filling for the network user.Yet, the present invention is by being applied in e-advertising in the text write area, perhaps to the network user e-advertising to be shown in a kind of with content-related information, because under situation about not removing, can't realize satisfactorily by initiatively participating in the purpose that advertisement improves advertisement result's effectiveness to the described negative understanding of e-advertising.
In addition, by the following described issue of carrying out described e-advertising in the mode of duplicating stickup: with described e-advertising from the server replicates of described advertisement intermediary web site to clipbook, and it is pasted described other websites, and wherein, the described server of described advertisement intermediary web site can be made image with the text that comprises in the described e-advertising that copies on the described clipbook.
This is for when the advertisement intermediary web site offers publisher member with the e-advertising of text, eliminates publisher member and is not going out the possibility of revising the content of text that is replicated in the e-advertising on the clipbook under the situation that the capital allows.
Then, according to a second aspect of the invention, provide a kind of e-advertising method of using the advertisement intermediary web site, described method comprises: on described advertisement intermediary web site, register the described capital's of going out described e-advertising with the ad identifier of the e-advertising that goes out the capital; From the manager member of managing web receive request with described website as partner websites, and under situation about the advertisement interface being installed in the described partner websites, set up cooperative relationship with described manager member's described website; When publisher member uses described advertisement interface that the e-advertising of being registered is published to described partner websites, under the situation of adhering to publisher's identifier, the e-advertising of described registration is published to described partner websites; Use described ad identifier and described publisher's identifier to monitor the issued state of the e-advertising of being issued, show number and clicks, so that calculate the advertisement result; And, reward to described partner websites as the part of second advertising fee in the advertising expenditure with the described capital's of going out payment based on described advertisement result at described partner websites place.
A second aspect of the present invention can partly be revised as a kind of e-advertising method of using the advertisement intermediary web site, described method comprises: on described advertisement intermediary web site, register the described capital's of going out described e-advertising with the ad identifier of the e-advertising that goes out the capital; When publisher member is published to other websites with the e-advertising of being registered, under the situation of adhering to publisher's identifier, the e-advertising of described registration is published to described other websites; Use described ad identifier and described publisher's identifier, the issued state of the e-advertising that monitoring is issued, displaying number and clicks are so that calculate the advertisement result; The cooperative relationship request message transmission that will have a described advertisement result is to the manager of described other websites, and is installed at the advertisement interface that will enable described issue under the situation in the described partner websites described other websites as partner websites; And, reward to described partner websites as the part of second advertising fee in the advertising expenditure with the described capital's of going out payment based on described advertisement result at described partner websites place.
In addition, second aspect present invention, also provide a kind of e-advertising method of using the advertisement intermediary web site, described advertisement intermediary web site is managed the database of the ad identifier of at least one at least one e-advertising that goes out the capital and each e-advertising, and described advertisement intermediary web site and at least one partner websites interlocking that the issue page of issuing described e-advertising is provided, said method comprising the steps of: the advertisement interface is provided, described advertisement interface can the side of being published member be placed on any position of the described issue page, and the described partner websites of described publisher's member accesses also will be published to described partner websites with described e-advertising as the member of described advertisement intermediary web site; When described publisher member has specified the paste position at described advertisement interface, provide the described e-advertising of described database to select for described publisher member, and when described e-advertising that described publisher member selects to be published and to load by described advertisement interface, locking issue historical information, described issue historical information comprises the identifier of the described ad identifier of the e-advertising of described issue, described publisher member's identifier, the described issue page and the information of described paste position; Based on described issue historical information monitoring use the described e-advertising of described advertisement interface issue issued state, show number and clicks, so that calculate the advertisement result; And, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment based on described advertisement result.
Above-mentioned second aspect of the present invention has all been considered the unique trait of the website of distributing electronic advertisement.Here, the owner that " unique trait " means such as existing website in the network of the Internet or wireless mobile communications has administration authority for the website that they have, but in other websites, they become the visitor who does not have administration authority.Promptly, even issued many e-advertisings by the advertisement intermediary web site, but in website owner or manager's angle, the e-advertising of being issued may only be a kind of bulletin board of violating the portal management strategy, if thereby the owner of website or manager delete the e-advertising of issuing on the his or her website, then there is not any advertisement result.This is the reason why the present invention adopts " partner websites " notion.
Therefore, in the present invention, the manager of all websites must do is by being partner websites with website registration and the advertisement interface being installed ratifying ad distribution behavior on his or her website, and will pay predetermined advertising fee (that is second advertising fee) to described owner or manager at the advertisement result who takes place in the website then.Here, the people by the distributing electronic advertisement of advertisement interface is not the manager of partner websites, but publisher member.
Certainly, if publisher member attempts under the state that does not sign in to the advertisement intermediary web site by the distributing electronic advertisement of advertisement interface, then publisher member need report his or her ad distribution behavior before the issue of finishing e-advertising, so that obtain the award of first advertising fee based on the result of ad distribution.Therefore, a second aspect of the present invention can also comprise: as the non-member of described advertisement intermediary web site or do not login the member when just attempting to issue described e-advertising, before the described e-advertising of issue, carry out first statement, this first statement is used for described publisher member and reports described issue behavior to the advertisement intermediary web site, and in this case, " publisher member " means and finish the member who notifies his or her ad distribution behavior before the ad distribution to the advertisement intermediary web site in the advertisement intermediary web site.As a reference, " first states " refers to the described processing that is used to report the ad distribution behavior in the disclosure.
Simultaneously, " advertisement interface " in the second aspect present invention is the assembly such as the AD tagged form of text, underscore or image, this assembly makes publisher member directly obtain e-advertising from the advertisement intermediary web site in partner websites, and therefore by making things convenient for release processing to revive ad distribution.When the network user made action such as mouse event or click, e-advertising was called from the advertisement intermediary web site in the advertisement interface, and they are offered the network user.
Preferably, when paste position by mode fixation of advertisement interfaces such as drag and drop of the network user of accessed web page, the advertisement interface can be placed on any position in the webpage of partner websites.In this case, for ad distribution, publisher member only thing which be needed to be done feelings only is click advertisement interface, it is pulled in the webpage, and puts down with the fixed position.Certainly, described drag and drop only are example, can greatly improve the convenience of ad distribution by adopting the advertisement interface.By this way, the network user that can be read the content of pages of partner websites with the e-advertising of the advertisement interface mark pattern issue in the main part of the webpage of partner websites be used for obtaining e-advertising immediately from the advertisement intermediary web site between read period, and the ad distribution that is used for carrying out immediately with the interlocking of advertisement intermediary web site is handled.In this regard, the advertisement interface can be called " interlocking interface immediately ".
Should note, when publisher member uses the distributing electronic advertisement of advertisement interface, the advertisement interface can be secured at the interior any position of webpage of partner websites, because publisher member can be considered to be awarded from partner websites manager the issue authority of the instrument form at so-called advertisement interface.Should be appreciated that, not only handle by also carrying out ad distribution in the main part of the webpage by the advertisement interface being inserted partner websites in himself distributing electronic advertisement.
Another important thing is, the advertisement intermediary web site need accurately be known the paste position at advertisement interface when the advertisement interface is installed, because partner websites is not the website of sharing DB information or source code with the advertisement intermediary web site, but support the website of the e-advertising of advertisement intermediary web site.If the advertisement intermediary web site is the accurate paste position at ads lock interface not, then when the network user of the webpage of visiting the partner websites of having issued e-advertising adjusted the size of web browser or revises screen resolution, the paste position at the advertisement interface that publisher member determines may change.In this case, because according to publisher member so that the advertisement that the advertisement plan relevant with the specific part of main part is inserted in the main part of webpage can not guarantee to be positioned at the tram, so can not realize the relevance advertisement.
Therefore, should keep the main part of the issue page and the relative position between the advertisement interface based on the unification of described paste position information, and no matter structure, size and the resolution of the web browser that the network user of the visit issue page uses.
Simultaneously, the present invention has adopted the notion of " issue historical information ", and the information of the e-advertising that described issue historical information is issued by comprising, the issue page, paste position information and publisher member's information is formed.This issue historical information is a kind of like this instrument, promptly not only is used for the result of managing electronic advertisement, also is used for realizing the relevance advertisement by the original paste position of keeping the advertisement interface that publisher member plans.
In addition, in the described issue page identifier of described issue historical information the ID of the URL of the described issue page or the described issue page created based on page properties, wherein, the assembly that scans the described issue page by described advertisement intermediary web site obtains described page properties, and in this case, page properties can comprise at least a in the following page properties: on the page creation date shown in the issue page, the unique page number that is used to distinguish the various pages that partner websites provides, page creation person's IP address and the ID of page creation person in partner websites.
Because the advertisement intermediary web site can not be visited the DB information of partner websites under the situation of the accessory contract of the DB information of not sharing partner websites as mentioned above, so the page access information of locking except that URL importantly for the advertisement intermediary web site is with as the preparation that partner websites is not given the situation of different URL to each webpage.If the advertisement intermediary web site can not provide the advertisement interface to the network user who visits the webpage of partner websites, then because do not have available URL, so e-advertising method according to the present invention can not normally be carried out for this webpage.Therefore, the advertisement intermediary web site need be analyzed the page properties of the partner websites of distributing electronic advertisement, so that the page ID that establishment and managing advertisement intermediary web site have, this is called as finds out the accurate page that carry out according to e-advertising of the present invention.
In a second aspect of the present invention, can change the detailed method of the establishment step that is used to carry out partner websites.Promptly, can be by being provided under the condition of setting up cooperative relationship in the distributing electronic advertisement and will rewarding to website owner or manager's expected revenus after calculating the advertisement result at place, website and encourage to set up cooperative relationship, perhaps can also when ad distribution, will guide message to offer portal management side, and encourage to set up cooperative relationship by the advertisement result after providing.In addition, manager member that can also the website that he or she has from the management of advertisement intermediary web site receives the active request for cooperative relationship.
In order to provide additional notes and commentary, in a second aspect of the present invention, the ad distribution that takes place in partner websites can comprise following two kinds of situations: 1) text that gives in partner websites oneself writes the situation and 2 of carrying out ad distribution in the zone) carry out the situation of ad distribution by the advertisement interface of partner websites.Therefore, preferably by suing for peace the advertisement result who calculates at the partner websites place in the income that does not have the advertisement interface to obtain with in the income that has this advertisement interface to obtain.
The summation characteristic of summarizing second aspect present invention, may mobilize a large amount of normal network users of various webpages of visit and website to become ad distribution side, because the publisher member of advertisement intermediary web site can be by the advertisement interface immediately and distributing electronic advertisement easily, particularly when the website of visit and advertisement intermediary web site have cooperative relationship.Because for ad distribution, all will do normal network users only is very simple mouse action in the webpage of partner websites, so can greatly improve the convenient degree of ad distribution.Especially, considered the known fact of the number of website caller much larger than the number of portal management side, because a large amount of website callers can become the main body of advertisement behavior and the number of ad distribution can greatly increase, so very value of the present invention is estimated on the highland.
In addition, according to a second aspect of the invention, can also under the situation of not abandoning described advantage, realize the relevance advertisement.
That is, freely locate by the advertisement interface that allows to install in the webpage of partner websites, the normal network users of visit partner websites can contact with the advertisement of brand-new type.For example, suppose that the publisher member who visits the blog that relates to cat grain in partner's entry network site will issue the advertisement relevant with cat grain.If publisher member operates mouse and the cat picture that in described cat grain blog, comprises on suitably determine the paste position of advertisement interface mark, then watch the normal network users (visitor) of the same blog of reading of this cat picture can find the small advertisement mark that is attached to this picture, and will understand curiously and will produce which kind of advertisement relevant with this picture.After AD tagged on clicking picture, the visitor can know the cat grain product at which cat is sold by which food company.In this example, AD tagged image or text with minimum dimension is included in the blog, thereby do not destroy the exquisite outward appearance of blog, and the visual field that can violation access person.Alternatively, AD tagged can be the inducement that the visitor of accesses blog is become interested, and can be the useful tool that the information that needs is provided for the visitor.By this way, such role is played the part of at the advertisement interface of the type that the present invention introduces, promptly by make the network user to the advertisement ad effectiveness of improving interested, and the interior free location technology realization height relevance advertisement of the main part that is used in BBS (Bulletin Board System) in the partner websites, this is impossible expect in the prior art.
In addition, should also be noted that differently with prior art, the writing side of BBS (Bulletin Board System) member and issue behavior in the present invention is irrelevant fully, and neither be the manager of partner websites.Promptly, because bulletin is write with ad distribution and is separated fully in the present invention, so only need not write bulletin, involuntaryly even and only except writing, do not carry out any further action and still can obtain advertising income to writing bulletin or the interested people of information sharing to the interested people of ad distribution.Therefore, bulletin is write with ad distribution and can be revived simultaneously.Particularly, consideration is in most applications, read the number of the number of the normal network users of announcing much larger than bulletin writing side, because writing by main body fully independently, ad distribution and bulletin carry out the new era that to realize that thus e-advertising is revived, so thought of the present invention and platform can be highly praised.
Then, a third aspect of the present invention, provide a kind of e-advertising method of using the advertisement intermediary web site, described advertisement intermediary web site is managed the database of the ad identifier of at least one at least one e-advertising that goes out the capital and each e-advertising, and described advertisement intermediary web site and at least one partner websites interlocking that the issue page of having issued described e-advertising is provided, the advertisement interface that enables described ad distribution has been installed in described partner websites, described method comprises: the bulletin that locks described partner websites, writing side member's the writing party identifier of described bulletin and the bulletin page identifier of described bulletin in described partner websites, have been write as the member of described advertisement intermediary web site; The advertisement interface is provided, and described advertisement interface can the side of being published member be placed on any position of the described bulletin page, and the described bulletin page of described publisher's member accesses also will be issued described e-advertising as the member of described advertisement intermediary web site; When described publisher member has specified the paste position at described advertisement interface, provide the described e-advertising of described database to select for described publisher member, and when described e-advertising that described publisher member selects to be published and to load by described advertisement interface, locking issue historical information, described issue historical information comprises the identifier and the described paste position information of the described ad identifier of the e-advertising of described issue, described publisher member's identifier, described writing party identifier, the described issue page; Based on described issue historical information, issued state, displaying number and the clicks of the described e-advertising of described advertisement interface issue used in monitoring, so that calculate the advertisement result; And, reward to described publisher member as the part of the 3rd advertising fee in the advertising expenditure with the described capital's of going out payment based on described advertisement result.
In the third aspect of the present invention, the 3rd advertising fee is rewarded the member to writing side, and described writing side member is the member of advertisement intermediary web site and has write bulletin in partner websites, and the behavior of writing is reported to the advertisement intermediary web site.In order to realize the relevance advertisement, should be appreciated that together with the advertisement that locks many capitals of going out, locking many high-quality bulletins also is important thing, because high-quality bulletin has improved the possibility that is associated with the various capitals' of going out e-advertising content.Therefore, reward three advertising fee to writing side member at the indirect advertising supportive behavior according to the e-advertising method of third aspect present invention is feasible.
Certainly, almost identical with a first aspect of the present invention, a third aspect of the present invention can also comprise: reward to described publisher member as the part of first advertising fee in the advertising expenditure of described advertisement result with the described capital's of going out payment based on described publisher member, with excitation publisher member's ad distribution.Also preferably include: based in the advertising expenditure of described advertisement result with the described capital's of going out payment at described partner websites place, rewarding to described partner websites, to lock partner websites as much as possible as the part of second advertising fee.Particularly, because the very strong power that second advertising fee participates in advertisement intermediary for partner websites, so it is also highly beneficial for going out the capital to lock many partner websites by second advertising fee.That is, investment can be to have by only signing the beneficial effect that an advertising contract just is published to e-advertising a plurality of partner websites with the advertisement intermediary web site.
Simultaneously, should be noted that write when stating when announcing in when bulletin locking, the advertisement intermediary web site need obtain the unique ID (that is article ID) that is used to announce the page in a third aspect of the present invention.For example, detailed method to this can be, when the modification of carrying out BBS (Bulletin Board System) when the advertisement intermediary web site was handled, URL that will the bulletin page perhaps used the identifier (letter, numeral, symbol or its combination) that gives in the bulletin to obtain announcing page ID as unique ID of the bulletin page.
In addition, should be noted that the processing that locks bulletin not only is applied to the bulletin of writing after concluding cooperative relationship, also be applied to existing bulletin in the partner websites.That is, different with prior art 5 with prior art 4, the present invention can utilize existing a large amount of bulletins in the website.
Therefore, in a third aspect of the present invention, " side of writing member " both comprised as the member of advertisement intermediary web site and write the people of BBS (Bulletin Board System) in partner websites, be also included within partner websites write first BBS (Bulletin Board System) and subsequently the report bulletin write the people of behavior.As a reference, the side of writing member is called as " second statement " to the behavior of writing of advertisement intermediary web site report bulletin in the disclosure.
Therefore, in a third aspect of the present invention, the step of the bulletin of the described partner websites of described locking comprises: when the described bulletin page be by the non-member of described advertisement intermediary web site or do not login that the member writes the time, carry out second statement, this second statement is used for the side of writing member and is reported in the behavior that described partner websites is write described bulletin to described advertisement intermediary web site.
More preferably, the step of the bulletin of the described partner websites of described locking comprises: when the network user is just attempting to carry out second statement, whether judge whether the described network user has the lawful authority of revising the described bulletin page, be the true writing side of described bulletin to discern the described network user.
That is, in most applications, be that institute states the true writing side that announces if carry out the network user of second statement, then this network user should be provided with the authority of the bulletin that modification states.The present invention uses this point to identify the authenticity of bulletin writing side.Therefore, handle or handle when successfully having finished second statement when carrying out virtually under the situation of attempting by the advertisement intermediary web site to revise, can judge that it is the true writing side of described bulletin that the report bulletin is write the writing side member of behavior from visually illustrating to revise to the network user at actual modification bulletin not.
Another important thing that should consider in the third aspect present invention is that finding out the single bulletin of writing before all and they are reported to the advertisement intermediary web site for writing side member may be very complicated work.In order to address this problem, the step of the bulletin of the described partner websites of described locking preferably includes: the characteristic of obtaining the described bulletin page by the assembly that scans the described bulletin page; In the described characteristic of the described bulletin page that obtains, analyze writing side's characteristic information of the identity of the writing side that shows the described bulletin page; And at the writing side's characteristic information corresponding characteristic that has in the described partner websites and analyzed all the bulletin pages, automatically perform described second the statement.
That is, when the website allows to write bulletin, have many kinds of situations, wherein, the bulletin of being write comprises that whom is used to identify is some information of the writing side of this bulletin, for example IP, the pet name, member ID.Therefore, if the writing side member " A " of advertisement intermediary web site has write bulletin in partner websites, and carry out second to the advertisement intermediary web site and state that then for example, this bulletin can comprise the designator that this bulletin is write by the personnel with partner websites ID " XYZ ".Therefore, in case the advertisement intermediary web site is stated the link of having obtained between partner websites ID " XYZ " and the advertisement intermediary web site ID " A " by second of success, after the existing page in the autoscan partner websites, the advertisement intermediary web site can disposablely admit to have in the partner websites bulletin that the page of " XYZ " ID is write for writing side member " A " fully.By this way, the side of writing member " A " can obtain the 3rd advertising fee from a plurality of his or she bulletins that maybe will write that write before, that now writing, and does not need to carry out second statement to the advertisement intermediary web site.
Then, a fourth aspect of the present invention, provide a kind of e-advertising method of using the advertisement intermediary web site, described method comprises: on described advertisement intermediary web site, the described capital's of going out of the interim registration of party identifier described e-advertising is introduced in the ad identifier and the advertisement of the e-advertising of introducing with the advertisement side of introducing member that goes out the capital, and shows described e-advertising; When publisher member with the e-advertising of interim registration when being published to other websites, under the situation of adhering to publisher's identifier, the e-advertising of described interim registration is published to described other websites; Use described ad identifier and described publisher's identifier to monitor the issued state of the e-advertising of described issue, show number and clicks, so that calculate the advertisement result; Formal register request message is transferred to the described capital of going out of the e-advertising of described interim registration, and when the described capital of going out agrees described formal register request message, paid the e-advertising of the described interim registration of formal registration under the condition of advertising expenditure the described capital of going out; And, will reward to the described advertisement side of introducing member as the part of the 4th advertising fee in the described advertising expenditure based on the described advertisement side of introducing member's described advertisement result.
In addition, according to a forth aspect of the invention, also provide a kind of e-advertising method of using the advertisement intermediary web site, described method comprises: extract existing e-advertising in any website at random or optionally, ad identifier with the e-advertising that is extracted automatically and is provisionally registered described e-advertising, and shows described e-advertising on described advertisement intermediary web site; When publisher member is published to other websites with the e-advertising of described interim registration, under the situation of adhering to publisher's identifier, the e-advertising of described interim registration is published to described other websites; Use described ad identifier and described publisher's identifier to monitor the issued state of the e-advertising of being issued, show number and clicks, so that calculate the advertisement result; And the described capital of going out who formal register request message is transferred to the e-advertising of described interim registration, and when the described capital of going out agrees described formal register request message, paid the e-advertising of the described interim registration of formal registration under the condition of advertising expenditure the described capital of going out.
That is, the e-advertising method according to fourth aspect present invention is to make the advertisement intermediary web site can lock the invention of e-advertising as much as possible.By introducing the notion of " interim registration ", advertisement is introduced can be to upload to the advertisement intermediary web site with e-advertising not going out under the situation that the capital agrees to pay advertising expenditure.And can encourage out the capital will be somebody's turn to do of the advertisement of the e-advertising of interim registration by abdicating the advertisement result that the capital knows the advertisement of interim registration in the test duration section as formal registration.Accept formal registration if go out the capital, the advertisement side of the introducing member who then new e-advertising is incorporated into the advertisement intermediary web site will be by the predetermined award of payment.Here, the mode that locks e-advertising as much as possible can be that the advertisement side of introducing member introduces from the advertisement of other any websites, but also can be that the advertisement intermediary web site is introduced e-advertising first by existing e-advertising in the extraction network, the member that perhaps can be the advertisement intermediary web site at first obtains the e-advertising that other go out the capital, and it is registered on the advertisement intermediary web site temporarily.
Simultaneously, a fourth aspect of the present invention can also comprise: when the described capital of going out refuses described formal register request message, the e-advertising that restriction is issued with at least a or disposable deletion of forbidding in described demonstration, described issue and the described monitoring fully is set, and wherein, described the 4th advertising fee does not offer the described advertisement side of introducing member, and introduces the scale of charges of member's increase at described the 4th advertising fee for same advertisement.
Promptly, because even the e-advertising of interim registration still can produce the advertisement result for the capital that goes out who disapproves formal registration, if refuse formal registration so go out the capital, and the advertisement introducing side of therefore interim registration advertisement or publisher can not obtain any award to their behavior, then for finished formal registration other go out the purpose that the capital balances each other, the demonstration of e-advertising, issue or management service should be under an embargo in the advertisement intermediary web site, perhaps need the advertisement that disposable Delete All is shown and issued.In addition, even being gone out the advertisement side of the introducing member of capital's refusal, its advertisement also still needs to admit his or she effort in participating in the locking e-advertising, thereby purpose for compensation, the advertisement intermediary web site preferably gives the unaccepted advertisement side of introducing member (that is, advertisement of its interim registration is finally gone out the advertisement side of the introducing member that the capital has refused) other benefit.In this case, if go out the e-advertising that the capital does not ratify the interim registration of the advertisement side of introducing member, then the rate for the advertisement side of introducing member's the 4th advertising fee will improve, thereby when the advertisement side of introducing member introduced another e-advertising subsequently, this advertisement side of introducing member can obtain the compensation of behavior that advertisement is introduced.Therefore, the advertisement introducing can be to play an active part in the introducing e-advertising, even can not guarantee capital's approval.
Preferably, described e-advertising method can also comprise: when the described capital of going out agrees described formal register request message, described advertisement result based on described publisher member, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment, and wherein, when the described capital of going out refuses described formal register request message, described the 4th advertising fee does not offer the described advertisement side of introducing member, and afterwards, for the described publisher member of the e-advertising of having issued described unaccepted interim registration or introduced the described advertisement side of the introducing member of the e-advertising of described unaccepted interim registration, increase will be paid the scale of charges of same publisher member or the same advertisement side of introducing member's described first advertising fee.In this case, even can not obtain the 4th advertising fee, but when the advertisement side of introducing member had issued e-advertising as publisher member subsequently, this advertisement side of introducing member can obtain the compensation of behavior that unaccepted advertisement is introduced.Therefore, go out the capital and whether ratify all to be worth interim registration e-advertising.Similarly, issued interim registration e-advertising and final owing to go out that the capital does not ratify the publisher member that do not obtain first advertising fee, by after the rate of first advertising fee that improved still can have an opportunity to obtain compensation to his or she unaccepted issue behavior.
Preferably, e-advertising or advertisement interface comprise therein replys the zone, and this is replied the zone and allows the quality or the reliability of the e-advertising issued are assessed or commented on.This can help to increase the advertisement result of the e-advertising of being issued.
More preferably, the member of described advertisement intermediary web site is provided with the administration interface of the described management of the described issued state that enables described e-advertising.Because the member of advertisement intermediary web site can freely play the part of the multiple role of capital, partner websites manager, advertisement introducing side or ad distribution side, so unified administration interface is used for being convenient to understand the various advertisement states and the result of his or her multiple role's generation.This administration interface can be read by other members of advertisement intermediary web site, and this can help to create a kind of group about advertisement intermediary, so that exchange is about the miscellaneous thoughts of advertisement intermediary behavior.Therefore, described administration interface is preferably made the type of small-sized homepage or blog.In addition, the advertising management interface can be provided with figure, thereby the member of advertisement intermediary web site can understand the issue trend of e-advertising intuitively, and has interest for intermediary's trend of grasping e-advertising, and the perceptual image member is playing games the same.
In addition, the e-advertising of being issued preferably includes: enable the additional interface of issue again that is published to another website of the e-advertising of described issue, and the present invention can also comprise: the described publisher member by described advertisement intermediary web site uses the described interface of issuing again, the e-advertising of described issue is published to described another website again, wherein, described publisher member comprises the member who issues described e-advertising again.
For example, in the situation of internet environment, the e-advertising of being issued can comprise " issue again " button that inserts with HTML code.In this case, the normal network users of reading the e-advertising of issue can be clicked and should " issue " button again, with e-advertising together with ad identifier and again publisher member's identifier copy to Clipboard.Thus, can support again publisher member that the e-advertising that duplicates is pasted on another website.Certainly, in order to lock publisher member's identifier, publisher member need visit advertisement intermediary web site (that is, carrying out first statement) with membership more again.After release processing is finished again, almost the same with the multilayer reward system, can the two all pays first advertising fee to publisher member and original publisher member again with different rates.
Of the present invention first in fourth aspect, the described e-advertising of ad production tool making that provides by described advertisement intermediary web site.
In addition, preferably on the electronic chart of the geography information that reflects described e-advertising, carry out the step of the described e-advertising of described issue.But can increase curiosity or interest in the distributing electronic advertisement for the issue of carrying out e-advertising on the electronic chart of apparent time in geographical indication.In addition, the network user who reads e-advertising can also check the e-advertising that goes out the capital that commodity or service are provided on the desired locations of electronic chart, therefore can make the ad effectiveness maximization under the help of geography.
At last, a fifth aspect of the present invention provides a kind of electronic advertisement system that uses the advertisement intermediary web site, described advertisement intermediary web site comprises the master server that is used to provide the website, be used to manage at least one and go out the database server of at least one e-advertising of capital together with the ad identifier of each e-advertising, and account settlement server, and described advertisement intermediary web site and at least one partner websites interlocking, described partner websites has the cooperation code of installation and the issue of the issuing described e-advertising page is provided, wherein said cooperation code calls and carries out the advertisement intermediary script of described advertisement intermediary web site on the network user's of the described partner websites of visit terminal, and the function of wherein said advertisement intermediary script comprises: the bulletin that locks described partner websites, writing side member's the writing party identifier of described bulletin and the bulletin page identifier of described bulletin in described partner websites, have been write as the member of described advertisement intermediary web site; The advertisement interface is provided, and described advertisement interface can the side of being published member be placed on any position of the described bulletin page, and the described issue page of described publisher's member accesses also will be issued described e-advertising as the member of described advertisement intermediary web site; When described publisher member has specified the paste position at described advertisement interface, the described e-advertising that provides described database to described publisher member for you to choose, and when described e-advertising that described publisher member has selected to be loaded by described advertisement interface, locking issue historical information, described issue historical information comprise described ad identifier, publisher's identifier, writing party identifier, issue page identifier and the paste position information of the e-advertising of described issue; Based on described issue historical information monitoring use the described e-advertising of described advertisement interface issue issued state, show number and clicks, so that calculate the advertisement result; And, give described publisher member, described partner websites and described writing side member with rewarding respectively in the part of the described advertising expenditure that goes out capital's payment as first, second and the 3rd advertising fee based on described advertisement result.
Promptly, angle from system, partner websites of the present invention can be defined as the website that the cooperation code that the advertisement intermediary web site provides has been installed, when the network user's terminal is being visited partner websites server and requested webpage, the content of this cooperation code and webpage together is transferred to the network user's terminal.Processing is called in the cooperation code execution that is transferred to the network user's terminal, and this calls to handle and call and activate the script for preparing in the advertisement intermediary web site.These scripts are made up of multiple function, described function is write behavior, ad distribution behavior or advertisement reading behavior to advertisement intermediary web site reporting ent user's bulletin, and from advertisement intermediary web site carrying advertisement interface or e-advertising, and transmit the various message that in the disclosure, to describe subsequently.
Certainly, should be noted that and as above-described system, to make up the system of execution according to e-advertising method of the present invention.For example, the replacement advertisement intermediary web site, partner websites self can have and comprises the script of execution according to the function of e-advertising method of the present invention.In this case, partner websites will more be deep in the advertisement intermediary, and therefore, for convenience, partner websites can be revised the script that provides from the advertisement intermediary web site probably, to meet its strategy.In addition, for example, can suitably change the paste position at advertisement interface wherein is installed based on the strategy of partner websites needs.Therefore, above-mentioned electronic advertisement system is not the unique scheme that is used to carry out according to e-advertising method of the present invention.
In a fifth aspect of the present invention, because need finding out the manager member who the website of wishing to have with him or she cooperates, the advertisement intermediary web site whether has the real authority that the institute website is stated, so described advertisement intermediary script is preferably carried out the cooperation judgment processing, judge whether described cooperation code is normally carried out in described partner websites.Therefore, be to carry out following processing valuably: be installed in the function whether the cooperation code in the website of asking cooperative relationship is suitably operated by carrying out sign, judge the authenticity of manager's authority of the personnel that ask cooperative relationship.
In addition, more preferably, in described electronic advertisement system, described advertisement intermediary web site obtains the described ad identifier that the e-advertising of party identifier and described interim registration is introduced in the advertisement that in the described advertisement intermediary web site described e-advertising is registered in temporarily the advertisement side of the introducing member on the described advertisement intermediary web site, and the described advertisement intermediary described advertisement interface that provides of script executing, the described issue of the e-advertising of described interim registration and described monitoring, and described advertisement intermediary web site formal register request message is transferred to described interim registration e-advertising go out the capital, and when the described capital of going out agrees described formal register request message, paid the e-advertising of the described interim registration of formal registration under the condition of advertising expenditure the described capital of going out.
By this way, the income shared system that adopts in the electronic advertisement system according to fifth aspect present invention is made of following: the advertising expenditure that will go out capital's payment is divided into several sections, and four kinds of different advertising fees is offered manager member, writing side member and the advertisement side of the introducing member of publisher member, partner websites respectively with different technological means.Certainly, the advertisement intermediary web site will obtain remaining advertising expenditure, as earning of management.Therefore, described income shared system not only is used for the advertisement intermediary web site, and adopts distinctive income shared structure, is used to encourage advertisement main body as much as possible to participate in advertisement, is used for making advertisement result maximization fully with the advertising expenditure that will go out capital's payment.
Beneficial effect
According to the embodiment of the present invention, there is such beneficial effect, that is, because can both being published to e-advertising in the network existing any website, any member of advertisement intermediary web site rewards obtaining, so can revive e-advertising by the number of very big increase ad distribution.
There is another beneficial effect, that is, can realizes that the relevance advertisement makes advertisement result maximization by still e-advertising easily being published under the situation of any other website at any time by the advertisement intermediary web site unspecific a plurality of network users.
Also there is another beneficial effect, that is, can in by the advertisement of advertisement intermediary web site distributing electronic,, strengthens the relevance advertisement by constructively utilizing the BBS (Bulletin Board System) page of partner websites.
In addition, also there is such beneficial effect, that is, can revives e-advertising by obtaining and lock e-advertising as intermediary's object of advertisement in the advertisement intermediary web site.
Description of drawings
Understand the disclosure better with reference to the description of carrying out below in conjunction with following accompanying drawing.
Fig. 1 has described the example according to the electronic advertisement system of prior art.
Fig. 2 has described another example according to the electronic advertisement system of prior art.
Fig. 3 has described the one-piece construction according to the electronic advertisement system of embodiment of the present invention.
Fig. 4 has described to be used for according to the present invention the example at the interface of registration e-advertising on the advertisement intermediary web site.
Fig. 5 has described to be used for being registered by the advertisement side of introducing member the example of the formal register request message of e-advertising temporarily.
Fig. 6 has described the example according to cooperative relationship request message of the present invention.
Fig. 7 shows the process flow diagram that is used for concluding the processing of cooperative relationship according to embodiment of the present invention between advertisement intermediary web site and partner websites.
Fig. 8 has described to be used to according to the present invention to carry out issuing steps and the example at the interface that provided by the advertisement intermediary web site.
Fig. 9 and Figure 10 illustration are according to the situation of e-advertising method of the present invention by the advertisement interface distributing electronic advertisement on the webpage that uses partner websites.
Figure 11 shows the process flow diagram of processing that e-advertising method according to the present invention is used for e-advertising is published to the issue page of partner websites.
Figure 12 illustration how to carry out according to embodiment of the present invention and issue the interface again.
Figure 13 has described the example of the bulletin page write in the partner websites.
How Figure 14 writes the process flow diagram of BBS (Bulletin Board System) according to embodiment of the present invention on the webpage of partner websites if being an illustration.
Figure 15 has described to be used for according to the present invention the example at advertisement introducing side, publisher, writing side and partner websites manager's unified management interface.
Embodiment
Hereinafter, describe embodiments of the present invention with reference to the accompanying drawings in detail, thereby those skilled in the art can realize the present invention easily.Yet, should be noted that the present invention is not limited to these embodiments, and can realize with various other modes.In the accompanying drawings, easy in order to explain, omitted and described irrelevant parts, and in the entire document, similar label refers to similar parts.
Fig. 3 has described the one-piece construction according to the electronic advertisement system 900 of embodiment of the present invention.With reference to Fig. 3, go out capital 100 and sign advertising contract with advertisement intermediary web site 200, and provide e-advertising to advertisement intermediary web site 200, and according to the price of advertisement intermediary to the predetermined advertising fee of advertisement intermediary web site 200 payments, this advertisement intermediary will fulfil by the joint efforts between advertisement intermediary web site 200 and the partner websites 300.
In order to provide additional notes and commentary, go out capital 100 except can comprising the PC that can carry out the Internet connection, go out the terminal of any kind of the network function that capital 100 can also comprise support such as wireless mobile communications, and can be in the terminal that goes out capital 100 set up applications, even so that when the SOT state of termination that goes out capital 100 when not being connected to the webserver 210 of advertisement intermediary web site 200 by explorer, also can use e-advertising method of the present invention, for publisher member 400, the side of writing member 500, normal network users 600 and the advertisement side of introducing member 700, this can be identical situation.
For example, advertisement intermediary web site 200 is websites as the Type of website on the Internet that the webserver 210 provides, and comprises DB server 220 and account settlement server 230.DB server 220 management is by the database that goes out the e-advertising that capital 100 provides, and storage and management membership information, this membership information comprises capital member 100, manager member 300, publisher member 400, writing side member 500 and the advertisement side of introducing member's 700 ID or number of the account.In addition, account settlement server 230 is carried out the accumulation/payment by the advertising fee that goes out capital's 100 payments, pay publisher member 400, partner websites 300, writing side member 500 and the advertisement side of introducing member's 700 first to the 4th award respectively, and management fault wherein.
For example, advertisement intermediary web site 200 preparation has such as＜script src=' http://www.youcrad.com/partner/UCRAD_partner, js '〉" the cooperation code " of type, and this cooperation code offered the partner websites 300 of having signed cooperative relationship.Described cooperation code is a kind of like this code, this code can be easily inserted in the website or the page by the mode that code is pasted in the source code of website, wishes to carry out in the webpage of e-advertising method of the present invention thereby partner websites manager can be inserted into this code partner websites manager.Described cooperation code is carried out the network user's who has visited partner websites 300 the terminal and the interlocking of " advertisement intermediary script file " that advertisement intermediary web site 200 prepares, to carry out the detailed process of e-advertising method of the present invention, for example issue of e-advertising and issue statement (claim), write statement, managing advertisement result or the like for bulletin.
In addition, advertisement intermediary web site 200 according to the present invention is not only supported the e-advertising issue to partner websites 300, also supports the e-advertising issue to common website 800.This needs common website 800 comprise the text write area as condition, because as long as allow the text write area in the website, then text write area just has and is used for advertisement usage rather than the pure possibility that writes.Therefore, advertisement intermediary system 900 according to the present invention has proposed a kind of like this pattern, in this pattern, when publisher member 400 with e-advertising when advertisement intermediary web site 200 is published to any website 300,800 and another normal network users 600 and has clicked the advertisement of being issued, produce the advertisement result, and a kind of like this pattern has been proposed such as the prior art of prior art 2, in this pattern, clicking by the advertisement intermediary server by the general the Internet user provides and produces the advertisement result by the announced e-advertising that portal management side is delivered to the website.
Partner websites 300 can be the internet website such as the entry network site that is provided by the webserver 310, and partner websites 300 employing membership or non-member's qualification authentication strategies, and provides a webpage at least to normal network users 600.In other words, partner websites 300 can be the common website of existing any routine in the Internet among the present invention, as long as it has installed the cooperation code simply, it needs the manager of partner websites 300 and advertisement intermediary web site 200 to contract, and finishes cooperation and conclude processing.Partner websites 300 of the present invention can be called a kind of like this website, promptly, by the cooperation code being installed to create the easier advertisement of the issue interface that can also make e-advertising with 200 interlockings of advertisement intermediary web site thus, coming provides information space for the Internet-distributed of e-advertising.
Conclude when finishing dealing with when cooperation, partner websites 300 provides the space, the Internet, carries out the e-advertising issue handled by advertisement intermediary web site 200 and second advertising fee of partner websites 300 electron gain ad distribution in this space, the Internet.Here, should be noted that partner websites 300 do not participate in the issue of e-advertising or advertisement result's management directly.For example, the described cooperation code that only advertisement intermediary web site 200 provided of partner websites 300 is installed in his webpage that the website comprised.Therefore, publisher member 400, the side of writing member 500 and normal network users 600 threes' terminal is when they visit partner websites 300, with load all be the webserver 310 by partner websites 300 provide have described example＜.JS the cooperation code of type and content the two, afterwards, the partner's code that loads will call the advertisement intermediary script file of advertisement intermediary web site 200, thus, the webserver 210 of advertisement intermediary web site 200 and DB server 220 utilize and publisher member 400, the side of writing member 500 and normal network users 600 threes' terminal interlocking automatically performs according to e-advertising method of the present invention.
Simultaneously, publisher member 400 is members of advertisement intermediary web site 200, and be a kind of like this group member (component), the award that it is published to e-advertising partner websites 300 and obtains first advertising fee based on his or she advertisement result's advertisement result from advertisement intermediary web site 200.When publisher member's 400 distributing electronic advertisements, advertisement intermediary web site 200 provides the subsidiary e-advertising that publisher member 400 identifier (for example, member ID) is arranged.Promptly, in advertisement intermediary system 900 according to the present invention, the two manager of partner websites 300 or common website 800 is not the main body of ad distribution, on the contrary, wish to have the main body that can become ad distribution as each member of the member's of advertisement intermediary web site 200 publisher member 400 roles.Therefore, appended publisher member's 400 described identifier is used to follow the tracks of each publisher member's 400 advertisement result when the distributing electronic advertisement, so that some that will go out in the advertising expenditure of capital 100 payment give publisher member 400 as rewarding, this award is called first advertising fee.
In order to add evaluation, publisher member 400 can be the member of advertisement intermediary web site 200, and be the member of partner websites 300 simultaneously, but basically, it is members of partner websites 300 that advertisement intermediary web site 200 does not need requirement publisher member 400.Reason is, as what can in the dotted arrow " issue statement " of Fig. 3, see, even when partner websites 300 does not have the non-member of membership strategy or partner websites 300 to issue e-advertising, this publisher also can be admitted to have participated in according to e-advertising of the present invention, as long as this publisher is stating his or her issue behavior to advertisement intermediary web site 200 in partner websites 300 distributing electronic advertisements.
The side of writing member 500 is members of advertisement intermediary web site 200, and be a kind of like this group member, it has write BBS (Bulletin Board System) on the webpage of partner websites 300, and participating in advertisement indirectly by obtaining the 3rd advertising fee, described the 3rd advertising fee is the award that will be used for the relevance advertisement content to providing.As publisher member 400, the side of writing member 500 can be the member of advertisement intermediary web site 200, and can be the member of partner websites 300 simultaneously, but also can not the member's of partner websites 300 situation, because may exist partner websites 300 to adopt the situation that allows the non-member to write the strategy of bulletin, thereby, even the non-member of partner websites 300 also can so-called by taking " bulletin is write statement " handle participation according to advertisement of the present invention, described in the dotted arrow as Fig. 3, so-called " bulletin is write statement " handles is to write report behavior to advertisement intermediary web site 200 at the bulletin of writing side.
Then, the advertisement side of introducing member 700 be e-advertising is introduced advertisement intermediary web site 200 and participate in member by obtaining the 4th advertising fee according to e-advertising of the present invention, described the 4th advertising fee is to e-advertising is uploaded to the award of advertisement intermediary web site 200 as intermediary's object.Yet capital 100 is different with going out, the advertisement side of introducing member 700 nonpayment advertising expenditures, and do not handle the e-advertising that he or she has at PR.Alternatively, the advertisement side of introducing member 700 registers on the advertisement intermediary web site 200 at e-advertising that will this potential capital of going out 100 before the approval that obtains the potential capital of going out 100 temporarily, and be published to the interim advertisement result that common website or partner websites 300 are produced by the e-advertising that will register according to the present invention temporarily and if only if go out capital 100 sign, and confirm the payment intention of advertising expenditure or during for the approval intention of the formal registration of the e-advertising of this interim registration, just will reward the 4th advertising fee to the advertisement side of introducing member 700.
Normal network users 600 is the group members that show advertisement when following situation takes place to it, described situation promptly, the e-advertising by publisher member's 400 issues is watched in the common website 800 of normal network users 600 visit, visit perhaps that partner websites 300 is read the BBS (Bulletin Board System) write by writing side member 500 and in the content of text that he or she finds to announce during part interested with the click or the advertisement interface of carrying out publisher member's 400 installations.Yet, normal network users 600 among the present invention can easily be taken on various roles, for example, 1) goes out the capital, this goes out the capital and pays predetermined advertising expenditure, and become the capital member that of advertisement intermediary web site 200, to issue and to propagate the e-advertising that he or she has, 2) partner, the website that he or she has is created by this partner, and conclude cooperative relationship as the manager and the advertisement intermediary web site 200 of the website of being created, to obtain the income of predetermined second advertising fee, 3) writing side member 500, and this side of writing member 500 writes BBS (Bulletin Board System) and provides statement to the his or her behavior of writing on partner websites 300, to obtain the income of the 3rd advertising fee, perhaps 4) publisher member 400, this publisher member 400 is published to partner websites 300 with e-advertising, and for his or her issue behavior provides statement to advertisement intermediary web site 200, to participate in advertisement and to obtain the income of first advertising fee.
In other words, a member of advertisement intermediary web site 200 can take on multiple role, because the implication of " member " in the disclosure comprises following five conceptions of species: carry out the capital member that of advertising business with advertisement intermediary web site 200; The manager member of partner websites 300, this partner websites 300 provides the releasing position of e-advertising to obtain to reward from advertisement intermediary web site 200, and this e-advertising is by website owner or manager's qualification and 200 interlockings of advertisement intermediary web site; Issue out capital's the publisher member 400 of e-advertising to obtain to reward according to the advertisement result; The side of writing member 500, this side of writing member 500 write bulletin on partner websites 400 and this writes behavior to 200 reports of advertisement intermediary web site, obtains to reward with the advertisement result that e-advertising was produced who issues in the bulletin according to report or statement; And the advertisement side of introducing member 700, this advertisement side of introducing member 700 is interim registration e-advertising on advertisement intermediary web site 200, and as long as formal registration just obtains to reward.
Now, in order to explain more detailed aspect according to advertisement intermediary system 900 of the present invention, the major function that advertisement intermediary system 900 is carried out is divided into following five: the approval of the introducing of I. e-advertising and interim registration advertisement, II. cooperative relationship concludes, III. the issue of e-advertising, the reading of the IV. locking of BBS (Bulletin Board System), and V. e-advertising and advertisement result's management.
I. the approval of the introducing of e-advertising and interim registration advertisement
Advertisement intermediary server 210 must be introduced the advertisement intermediary web site 200 that is used for the advertisement intermediary on the Internet with e-advertising.For introducing e-advertising (that is, receiving and the registration e-advertising), there are following four types:
1. receive out e-advertising that capital 100 wishes registration, they are stored in the DB server 220 of advertisement intermediary web site 200 from going out capital 100, and registration and show (being called " introducing Class1 " hereinafter) on advertisement intermediary web site 200.
2. collect existing e-advertising in any website by the search automat (or search utility) of advertisement intermediary web site 200, and they are introduced advertisement intermediary web site 200 (being called " introducing type 2 " hereinafter) automatically.
3. receive 700 electrons transmitted advertisements, and on advertisement intermediary web site 200, register temporarily and show their (are called hereinafter " introduce type 3 ") by the advertisement side of introducing member.
4. the member who receives advertisement intermediary web sites 200 by the webserver 210 uses the e-advertising of ad production tool making, and registers on advertisement intermediary web site 200 temporarily and show their (being called " introducing type 4 " hereinafter).
Introducing Class1 in the above-mentioned introducing type is that the path is introduced in fundamental sum typical electronic advertisement.The type is such situation,, after advertising contract is concluded, goes out capital 100 under the situation with payment advertising expenditure intention that is, introduces the e-advertising that he or she has.Therefore, be appreciated that, go out capital 100 and confirmed following behavior: ratify the formal registration of e-advertising, from a plurality of e-advertisings, select issue (that is, which advertisement that goes out in the various advertisements of capital should be registered), e-advertising and the advertisement result is paid advertising expenditure on the advertisement intermediary web site.
Here, can use the various advertising expenditure strategies that comprise flat rate (flat rate), nontraffic sensitive, pre-paid, back payment, advertisement regularly among the present invention, but, preferably sign the contract of collecting how many advertising expenditures by each e-advertising of every click, and the advertising expenditure of clearing accumulation in each scheduled unit time section.
On the contrary, introducing type 2 to 4 is such situations, that is, under the situation of approval that does not go out the capital or permission, e-advertising is registered on the advertisement intermediary web site 200 temporarily.Whether therefore, these three types of needs carry out aftertreatment with the approval that obtains out capital 100 or disapprove, to allow after discerning do not going out to show under the situation that the capital allows and the e-advertising of issue produces the advertisement achievement.Certainly, if go out the power that capital 100 freely uses advertisement intermediary web site 200, the approval that then goes out the capital may be inessential, but, should note, even in this case, go out capital 100 and also may wish to have approval or disapprove processing, to forbid under the situation that does not have him or she to allow, showing and issuing the e-advertising that is believed to comprise rudimentary or abominable content.
Should also be noted that described introducing type 2 to 4 needs additional treatments, as formally not registering the preparation of disapproving intention of the advertisement of interim registration to going out capital's 100 expressions.This is because the e-advertising that goes out the formal registration of capital's 100 refusals may still produce the advertisement result under issued state.Therefore, when advertisement intermediary web site 200 receives the request message of disapproving formal registration from going out capital 100, the e-advertising of preferably deleting this issue in a lump to be to stop showing and issuing the situation of this e-advertising, restriction perhaps is set one of to forbid in the following service at least: on advertisement intermediary web site 200 display ads, at the issuing steps and the management process of advertisement.Simultaneously, preferably improve, introduce the award of behavior so that some to be provided to the advertisement side of introducing member 700 about issuing the special fund rate (earmarking rate) of first advertising fee of behavior after the unaccepted advertisement side of the introducing member 700.In addition, when the advertisement side of introducing member 700 introduces another e-advertising once more, preferably improve the 4th advertising fee, to consider this advertisement side of introducing member's 700 refusal history.Similarly, may improve the special fund rate of issuing first advertising fee of behavior after the publisher member 400 about the e-advertising of issuing interim registration, with by compensating out the invalid issue behavior that the capital disapproves or refuses to cause.
Simultaneously, in order to realize introducing type 2, advertisement intermediary web site 200 needs can be by the advertisement search program or the automat of automat realization, described automat comprise execution to the script of the visit of any website, carry out in the website of visit the script of the advertisement of search such as " AD " label indication code between existing bulletin label, and carry out and indicate code and bulletin to be transferred to the script of advertisement intermediary web site 200 advertisement.
For introducing type 3, can realize by such mode, promptly allow as the member's of advertisement intermediary web site 200 the advertisement side of introducing member 700 by copy and paste or path about the e-advertising of any commodity that find in the Internet or service are specified, bring this e-advertising into advertisement intermediary web site 200.
For introducing type 4, can realize that in this case, the ad production instrument can be the instrument that the combination of instrument, UCC tools or support text, image and sound created in banner by the ad production instrument that advertisement intermediary web site 200 provides.
When advertisement intermediary web site 200 is introduced e-advertising by introducing type 3 and 4, the e-advertising that the advertisement side of introducing member's identifier need be introduced.Because introducing type 3 and 4 is to be used for reviving the method for advertisement intermediary by introducing diversified e-advertising, be worth obtaining award so participate in the advertisement side of the introducing member 700 of e-advertising introducing, therefore, the advertisement result of the e-advertising introduced of the managing advertisement side of introducing member 700 constantly of the identifier by the advertisement side of introducing member 700 preferably.
Advertisement intermediary web site 200 it as the website of advertisement intermediary on show the e-advertising of introducing by described introducing Class1 to 4.In this case, because advertisement intermediary web site 200 according to the present invention is not only the space of bringing and propagating e-advertising, and be a kind of search entry network site, so preferably include permission step to the e-advertising that will show.In other words, the e-advertising of registration is an object of creating income for publisher member 400 on the advertisement intermediary web site 200, but they are the information content that provides in advertisement intermediary web site 200 about some information of particular commodity or service simultaneously, thereby be not desirably in the advertisement intermediary web site 200 under the situation without any control, introduce and show the e-advertising of running counter to public order and good custom.
Simultaneously, when comprising described permission step, more preferably according on the advertisement intermediary web site 200 such as the membership information registration at member's age and show e-advertising.
In addition, when introducing e-advertising, can give e-advertising with the advertisement characteristic.Here, advertisement characteristic means and corresponding advertisement word, classification or the key word that is used for advertisement search of e-advertising.These characteristics that give e-advertising can together be provided with the advertisement result in the classification that sets out the e-advertising that capital or the advertisement side of introducing member will introduce, advertisement word, key word etc., described characteristic can be gone out capital or the advertisement side of introducing member be used for judging for the advertisement of introducing which kind of classification setting or key word be provided with for make advertisement as a result maximum be optimum.
Now, explain by described introducing Class1 and 3 with reference to Fig. 4 e-advertising is uploaded to the mode of advertisement intermediary web site 200.
Fig. 4 has described to be used for according to the present invention the embodiment at the interface 100 of registration e-advertising on advertisement intermediary web site 200.With reference to Fig. 4, give advertising message and make window 119 to go out capital 100 or the advertisement side of the introducing member 700 that will on advertisement intermediary web site 200, register e-advertising.
Go out capital 100 or the advertisement side of introducing member 700 according to the wish that on advertisement intermediary web site 200, should represent classification, key word, title and the advertisement word of e-advertising, fill in classification input frame 111, key word input frame 112, title input frame 113 and summary or advertisement word input frame 114.In addition, link input frame 115 should be filled in the territory or the URL that will open when clicking e-advertising.Certainly, wish there be not enter text type e-advertising under the situation of additional links, then can make link input frame 115 for empty if go out capital 100.
Then, how many expenses go out capital 100 need want to pay according to him or she and fill in CPC input frame 116.Here, CPC means " each click expense ", and this is the advertising expenditure that must pay when clicked one time of e-advertising.Certainly, even if the advertisement result is admitted that also then CPC input frame 116 can be filled in and go out the advertising expenditure that capital 100 must pay advertisement intermediary web site 200 when e-advertising is demonstrated one time when e-advertising only is demonstrated to normal network users 600 and is not clicked.High CPC can strengthen the motivation of publisher member's 400 distributing electronic advertisements.
As a reference, fill in advertising message and making the wish that the fact that capital 100 filled in CPC input frame 116 indicates the promising registration e-advertising payment of capital 100 advertising expenditure that of window 110, thereby, when the e-advertising that comprises CPC information produces the advertisement achievement, will be respectively to publisher member 400, the manager member of partner websites 300 and writing side member 500 payments first to the 3rd advertising fee, yet, in the situation of interim registration e-advertising, only when going out the e-advertising that capital 100 ratified interim registration, can pay these advertising fees.
If the advertisement side of introducing member 700 is filling in advertising message and is making window 110, then because and to go out capital 100 different, the advertisement side of introducing member 700 is not the main body of payment advertising expenditure, so can make the CPC input frame invalid.
Then, when the input frame 117 of filling-in position/address, go out the geographical essential information that capital 100 or the advertisement side of introducing member 700 need to specify e-advertising.Location/address input frame 117 is not the input item that must fill out.Yet, for example, when advertisement is served " California Korean Restaurant " at the restaurant that is positioned at " Menlo Park Ca 94025; US ", the going out capital 100 and can use address " Menlo Park Ca 94025, US " filling-in position/address input frame 117 of restaurant, and in this case, advertisement intermediary web site 200 can also also be attached to this e-advertising on the tram of electronic chart by the active electron map, to propagate this e-advertising with geographical understanding.In addition, can provide the electronic chart of indicating to going out capital 100 or the advertisement side of introducing member 700 with latitude and longitude, so that lat/lon information filling-in position/address input frame with e-advertising, perhaps can also be to going out capital 100 or the advertisement side of introducing member 700 provides whole electronic chart, his or her e-advertising is directly taken on the relevant position of electronic chart so that go out capital 100 or the advertisement side of introducing member 700, to carry out the formal or interim registration of e-advertising.Here, electronic chart is the map that provides for the member of advertisement intermediary web site 200 on network, and this map can be by DB server 220 or at the map company storage and management that Map Services is provided on the Internet that comprises partner websites and other any websites.It is basis search and distributing electronic advertisement that member that will the distributing electronic advertisement can be used for this electronic chart with the region.
At last, go out the summary info that goes out the capital that capital 100 or the advertisement side of introducing member 700 need use out capital's messagewindow 118 to import about the e-advertising that is incorporated into advertisement intermediary web site 200.
Simultaneously, in the situation of described introducing type 2, advertisement intermediary web site 200 uses automat e-advertising to be introduced automatically the DB server 220 of advertisement intermediary web site 200, therefore, what do not need to describe among Fig. 4 fills in the processing that advertising message is made window 110, and advertisement intermediary web site 200 has the e-advertising of the AD label of surfing internet website with extraction, with according to find classification and the key word that will optimize to register e-advertising automatically temporarily.
Fig. 5 has described to be used for the embodiment by the formal register request message 120 of the e-advertisings of the advertisement side of introducing member 700 interim registrations.The notion that should be noted that " formal registration " is considered as " payment services " with being equal in Fig. 5.Promptly, because also do not go out the intention that the capital pays advertising expenditure by the e-advertising of introducing type 2 to 4 interim registrations, so advertisement intermediary web site 200 need together be transferred to the potential capital of going out 120 with the temporary transient advertisement result who obtains with message 120 after issue of the present invention and management process have been carried out the predetermined time period, with the payment services of the e-advertising of registering or the approval of formal registration temporarily, and from going out the approval that capital 100 receives this message 120.
With reference to Fig. 5, formal register request message 120 is included in the advertisement result's who obtains during the interim enrollment status of e-advertising summary info 121, and comprises the link 122 that is used to illustrate the detailed advertising result.In addition, formal register request message 120 comprise notify out capital's 100 approvals to the benefit of the payment services of the e-advertising of interim registration PR word 123 and notify out capital 100 to disapprove after the message 120 the guiding word 124 of the situation that will take place.Go out capital 100 and can use signatory button 125 approvals of the payment services formal registration of the e-advertising of registration temporarily.As a reference, " YOUCARD " among Fig. 5 is the working title according to advertisement intermediary web site 200 of the present invention.
II. cooperative relationship concludes
As mentioned above, the present invention considers the unique trait of the website of distributing electronic advertisement, adopts the peculiar notion of so-called " partner websites " thus in advertisement intermediary system 900.Hereinafter, in order to understand partner websites fully, with describe specially the definition partner websites subitem, partner websites conclude the method and the influence of concluding or removing of cooperative relationship.
II1. the definition of partner websites
In the present invention, partner websites is defined as such website, the manager of described website or owner approve the 200 distributing electronic advertisements of advertisement intermediary web site, and the advertisement interface has been installed, this advertisement interface is used to make publisher member 400 easily to bring e-advertising from advertisement intermediary web site 200.The present invention has strengthened the issue dynamics of e-advertising, and by adopting the peculiar assembly (partner websites) in the advertisement intermediary system 900 to realize the relevance advertisement.
II2. partner websites concludes method
For partner websites, there is the following three types method of concluding.
1. will comprise that collaboration request transmission of messages that cooperation concludes the interface is to by the manager of publisher member 400 from the website of advertisement intermediary web site 200 distributing electronic advertisements, afterwards, provide the test advertisements that is in non-cooperation state and the advertisement result who temporarily obtains concluded cooperative relationship (being called " Class1 is concluded in cooperation " hereinafter) to encourage this portal management side to this portal management side.
2. do not identifying under the situation whether website is partner websites when e-advertising is published to this website as publisher member 400, find out the total advertisement result in the predetermined time period, and provide this total advertisement result to portal management side, conclude cooperative relationship so that manager knows then will be given how many second advertising fees, encourage portal management side to conclude cooperative relationship (being called " type 2 is concluded in cooperation " hereinafter) thus.
3. when asking cooperative relationship, the member of advertisement intermediary web site 200 receives the URL of the website of this member management, and carry out verifying authorization, and it is partner websites (being called " type 3 is concluded in cooperation " hereinafter) with website registration based on the result of verifying authorization to partner websites.
Described cooperation is concluded Class1 and 2 and is based on such consideration, and the e-advertising that promptly is published to the website can be considered to be illegal in this website.Therefore, conclude in Class1 and 2 in cooperation, collaboration request message should be when ad distribution or is transferred to portal management side afterwards.As a reference, the implication of " message transfer " in the disclosure comprises direct transmission message and makes two kinds of implications of message receiver acknowledge message by link.
Preferably know as the cooperative relationship cost and will pay the fact of second advertising fee to him or she to the portal management square tube, with concluding of encouragement cooperative relationship, and more preferably show actual advertisement result who in the predetermined time period, has taken place and second advertising fee that will pay based on this advertisement result.
Fig. 6 has described the embodiment according to cooperative relationship request message 130 of the present invention.With reference to Fig. 6, cooperative relationship request message 130 comprises the guiding term 131 that illustrates about the brief message of second advertising fee of advertisement result and estimation.The present invention allows publisher member 400 in the advertisement result who temporarily took place in the website before the e-advertising of distributing electronic advertisement on any website, the deletion issue of calculating portal management side under the situation of the permission that does not have portal management side, and notifies portal management side to estimate second advertising fee that will pay then when having concluded cooperative relationship.In this way, can encourage concluding of cooperative relationship between advertisement intermediary web site 200 and the portal management side.
In addition, cooperative relationship request message 130 comprises that cooperation concludes interface 132.When portal management side clicked cooperation and concludes interface 132, portal management can be importing the URL of his or her website at advertisement intermediary web site 200 places, and obtain to give the unique identifier of each partner websites.Certainly, when interface 132 was concluded in the click cooperation, portal management side need be signatory as the manager member and the advertisement intermediary web site 200 of partner websites, so that the URL of preparation partner websites, and the open checkout wicket (with reference to Fig. 7) that is used for second advertising fee.
Simultaneously, described cooperation is concluded type 3 and is shown prevailing situation, that is, portal management side and advertisement intermediary web site 200 is signatory, and is partner websites with his or her website registration, has described the detailed process of this situation in Fig. 7.Fig. 7 illustrates the process flow diagram that is used for concluding the processing of cooperative relationship according to embodiment of the present invention between advertisement intermediary web site 200 and partner websites 300.
With reference to Fig. 3 and Fig. 7, at first, the manager of website is by the webserver 210 (step S10) of access to the Internet advertisement intermediary web site 200, and then, advertisement intermediary web site 200 judges whether portal management side is the member (step S11) of advertisement intermediary web site 200.If portal management side is member's (being "Yes" among the step S11) of advertisement intermediary web site 200, then handles and advance to step S12, to allow the login of portal management side.If portal management side is not member's (being "No" among the step S11), then handles and advance to step S13, so that the login after signatory of portal management side.
Then, it is the partner websites (step S14) of advertisement intermediary web site 200 that portal management side asks under logging status his or her website registration, then, the webserver 210 request additional information, for example account of website and the URL (step S15) of advertisement intermediary web site 200.Here, additional information means except the basic membership information of the portal management side that receives at step S12 or step S13 place, can also ask to be used for the more information of partner websites registration, and accounts information is used to manage the relevant clearing history of second advertising fee of rewarding with the cooperation as the behavior of advertisement intermediary that advertisement intermediary web site 200 provides.As a reference, if a plurality of URL of portal management, then can receive the partner websites request, and may receive the partner websites request with the form of " * .youcrad.com " to each URL (for example " blog.youcard.com " or " tour.youcrad.com ").When having obtained to conclude the cooperative relationship information necessary, advertisement intermediary web site 200 together is stored in (step S15) in the DB server 220 with manager member's ID with such as the described additional information of URL and accounts information.
Then, 200 execution of advertisement intermediary web site are about partner's verifying authorization (step S16) of website.Partner's verifying authorization is used to check whether the website of request cooperation is the website of running counter to the advertising strategy of advertisement intermediary web site 200, for example be grown up website or illegal lottery industry website etc.If the website not by this check (being "No" among the step S16), is then handled and advanced to step S19, conclude processing to know the cooperation refuse information to the portal management square tube and to stop cooperation.
Simultaneously, if the website is by this check (being "Yes" among the step S16), then handle and advance to step S17, the cooperation code is provided and judges whether described cooperation code is installed in the website of asking cooperation in running order with manager member, the advertisement intermediary script file interlocking of preparation in described cooperation code and the advertisement intermediary web site 200 to the website.Whether the manager member that this processing need be found out at corresponding web site requests cooperative relationship really has legal administration authority.Therefore, the cooperation code can comprise automatic report cooperation code function of initializing of successful installation whether in the website of request cooperation, so that judge the manager member's of request cooperative relationship authenticity.Here, if portal management side is owing to there not being authority to fail the cooperation code is inserted in the source code of website, perhaps the cooperation code is suitably not attached with the source code of website, perhaps revised the cooperation code irrelevantly, then advertisement intermediary web site 200 can judge that the cooperation code is not in running order.
If the cooperation code is not suitably installed or deleted in the website (being "No" among the step S17), then handle and advance to step S19, accusing cooperation refuse information (perhaps instruction message (order message) is so that the cooperation code is in running order) to the portal management square tube, and stop cooperation and conclude processing.On the other hand, if the cooperation code suitably is installed in (step S17 is a "Yes") in the website, then cooperating to conclude processing will stop, and the website of request cooperation will finally be registered as partner websites 300 (step S18).After completing steps S18, the manager member of partner websites 300 can obtain the award of second advertising fee according to the advertisement result who takes place in the partner websites 300.
In order to add evaluation, although be to carry out the operation that the cooperation code is provided after partner's verifying authorization among superincumbent description and Fig. 7, advertisement intermediary web site 200 can be carried out partner's verifying authorization after the cooperation code is provided.
The influence of concluding or removing of II3 cooperative relationship
After specific website is registered as partner websites 300 according to above-mentioned processing, when advertisement intermediary web site 200 just at managing advertisement as a result the time, advertisement intermediary web site 200 need find total advertisement result of each partner websites 300.This is second advertising fee that will pay partner websites 300 in order to settle accounts, and obtain second advertising fee by following method, promptly multiply by the total clicks that in partner websites, takes place and obtain summation in partner websites place advertising expenditure with CPC, use the rate of determining at each partner websites to multiply by described summation then, to obtain the second final advertising fee.In addition, the rate relation that can also use between capital and the partner websites is different, and calculate (clicks) * (CPC) * (each goes out capital's rate) of each e-advertising, sue for peace by result of calculation then, obtain second advertising fee each e-advertising of issuing in the partner websites.In addition, if comprising, partner websites produces the different a plurality of pages renderd a service of showing, then can in obtaining second advertising fee, consider to adopt additional calculating component " rate of each page ", even and in identical partner websites, also allow each page that different advertising results are arranged.Certainly, although top description is based on the prerequisite of only just admitting advertising results when clicking advertisement, even can be at displaying only and the not clicked situation that also can admit advertising results is made amendment.
In addition, such restriction may be set, forbid that promptly the manager of partner websites or owner delete announced e-advertising at one's leisure at him or she.
Simultaneously, when portal management side will be transferred to advertisement intermediary web site 200 about the refuse information of cooperative relationship request message, can use several restrictions.That is, if announced e-advertising is then preferably being deleted in a lump owing to the flow that the e-advertising by 200 issues of advertisement intermediary web site still can increase this website in some sense refuses to become partner websites in the website.Also may only forbid issuing steps at the website of having vetoed cooperative relationship.Certainly, angle from advertisement intermediary web site 200, the website of refusal cooperative relationship request message 130 will be regarded as common website 800, and in this case, publisher member 400 can be still comes the e-advertising of releasing advertisements intermediary web site 200 by the mode of text write area that the e-advertising copy and paste of advertisement intermediary web site 200 is comprised in the common website 800.
As explaining in II1, when cooperative relationship was accepted in the website, it was the advertisement interface that the maximum that takes place in the website changes, and will give the detailed description at advertisement interface in item III.
The issue of III e-advertising
The issue of the e-advertising that can take place in the present invention can be divided into following two types: issue on common website 800 and the issue on partner websites 300.
III1. the issue on common website
Fig. 8 has described according to the present invention to carry out the embodiment at the interface 140 of issuing steps by advertisement intermediary web site 200 being used to of providing.With reference to Fig. 8, at first will be explained in the situation of distributing electronic advertisement on the common website 800.
With reference to Fig. 8, when issue occurs in the common website 800, select at least one e-advertising in a plurality of e-advertisings that publisher member 400 can use the check box (not shown) to provide in the issue interface 140 of advertisement intermediary web site 200, and then after having specified his or she common website 800, click issue button 143 with the distributing electronic advertisement.Here, should be noted that in common website 800 to have a text write area at least, so that e-advertising is not published to partner websites 300, and be published to common website 800.And should be noted that if partner websites 300 comprises the text write area then publisher member 400 can use text write area and advertisement interface the two comes the distributing electronic advertisement.As depicted in figure 8, the tabulation of e-advertising is shown in the left side at the issue interface 140 that offers publisher member 400, described tabulation comprises e-advertising following one of at least: title, summary (or advertisement word), link and the key word that will open.
If publisher member 400 comprises the space that can write text with the common website 800 of distributing electronic advertisement, then for example, the member of advertisement intermediary web site 200 can directly import or select him or she to wish to issue the URL of the website of selected e-advertising, so that unlatching targeted website, and then by using the CTRL+V key identifier of e-advertising, e-advertising and publisher member's identifier is pasted and to be inserted in the text write area, thereby distributing electronic advertisement.
At this moment importantly, if the e-advertising on the clipbook comprises text, preferably make the image of the e-advertising that duplicates at the webserver 210 of advertisement intermediary web site 200.This be when advertisement intermediary web site 200 when publisher member 400 provides the e-advertising of text, the possibility of eliminating the content of text that publisher member 400 revises the e-advertising that duplicates on the clipbooks is desired.
When advertisement intermediary web site 200 was relayed to other websites with the advertisement of member issue, advertisement intermediary web site 200 can be followed the tracks of the issue condition of present releasing advertisements according to the identifier of advertisement.Although the present invention is intended to make advertisement maximum as a result by making nonspecific a plurality of member easily e-advertising is published to any website, but because issuing a plurality of same advertisements on same web site may make website user's discomfort with being wanting in consideration, so, preferably repeatedly same advertisement is not published to same web site by the present issue condition of locking.In this case, forbid that " same web site " standard that repeats to issue in same web site can change into territory or webpage etc., thereby can control the degree of regulation that repeats to issue.
Simultaneously, when the advertisement of member's distributing electronic, the e-advertising of being issued can comprise therein replys frame, so that e-advertising is reacted.Reply frame by forming, and when mouse is on the e-advertising of issue, can activate this and reply frame, so that make to its normal network users 600 of having showed e-advertising interested the e-advertising with the space that write area separates of replying that provides by the website.
In the present invention, the issue interface 140 that offers publisher member 400 according to the present invention on advertisement intermediary web site 200 preferably includes e-advertising message box 141, because e-advertising is the instruments that obtain income for publisher member 400.E-advertising message box 141 can comprise following information: the CPC at e-advertising (please notes, higher CPC will make the prospective earnings that will pay publisher member 400 increase), average clicking rate (by total clicks is showed that divided by total number calculates this average clicking rate), total clicks (this total clicks is relevant with first advertising fee that will pay publisher member 400), total issue number (it is relevant to the preference of e-advertising with other publisher members that this always issues number), total expenses (promptly, go out the accumulation advertising expenditure that capital 100 should pay according to the issue of advertisement), and e-advertising record date.In addition, more preferably comprise more information about settlement information and outdated information, described settlement information is formally registered by the payment approval that goes out capital 100 about e-advertising, still e-advertising is by the advertisement side of introducing member 700 interim registrations, and whether described outdated information is to stop in the cycle about e-advertising.
By this way, the publisher member 400 of distributing electronic advertisement can be expected which advertisement will give the first maximum advertising fees, and can feel very interesting to the advertisement intermediary behavior of oneself, because the member of advertisement intermediary web site 200 may think that they are playing a kind of recreation of calculating the profit and loss.Preferably, e-advertising message box 141 can be by forming such as the graphic assembly of the bar chart of describing among Fig. 8, and this can improve the visuality about the various information of e-advertising.In addition, by clicking the present issue condition button 142 of Fig. 8, publisher member 400 can know in advance about the e-advertising that will issue and where is distributed on now and their ongoing advertisement result information how.
III2. the issue on partner websites
Fig. 9 and Figure 10 illustration be according to the situation of e-advertising method of the present invention by the advertisement interface distributing electronic advertisement on the webpage that uses partner websites 300, and Figure 11 illustrates the process flow diagram of processing that e-advertising method according to the present invention is used for e-advertising is published to the issue page 150,160 of partner websites 300.
At first, with reference to Fig. 9 and Figure 10, on the issue page 150,160 of partner websites 300, provide advertisement interface 152,164-1,166,167,169 with forms such as image, underscore 151, texts.
For example, when publisher member's 400 click advertisement interface creators 164 of the issue page 150,160 of visiting partner websites 300 are created the advertisement interface with establishment advertisement interface or by right click, and during the paste position at the advertisement interface of specify creation, with the pop-up type advertisement selection window of advertisement interface 152,164-1,166,167,169 interlockings on to publisher member 400 e-advertising is shown.Here, advertisement interface 152,164-1,166,167,169 paste position can be specified by drag and drop by publisher member 400.
E-advertising with advertisement interface 152,164-1,166,167, the issue of 169 forms on partner websites 300 illustrates to the network user with the monomeric form that merges the text of writing to some extent.When the normal network users 600 of visit partner websites 300 moves to mouse when indicating on advertisement highlighted or that the have underscore interface that has the advertisement adhere to or the image-type advertisement interface, form with pop-up window provides the e-advertising that mates with this advertisement interface immediately, perhaps opens the website 150 ' relevant with this e-advertising automatically.
By this way, because e-advertising can paste the accurate position relevant with advertisement in the main part of bulletin, so the interface of interlocking immediately can help the issue of e-advertising and realize the height relevance advertisement that prior art can't be expected.
Simultaneously, publisher member 400 can make an advertisement interface and a plurality of e-advertising interlocking.
Now, provide explanation with reference to Fig. 3, Fig. 9, Figure 10 and Figure 11 according to the release processing of e-advertising of the present invention.
At first, when the network user visited partner websites 300, the network user can be provided with the issue page 150,160, and can use advertisement interface creator 164 or operation mouse (for example right click), so that create advertisement interface (step S21).Here, when the network user clicks advertisement interface creator 164, the cooperation code that is activated in the network user's terminal will be carried out issue statement (being called " first statement " hereinafter) and will lock the network user's publisher member 400 ID (step S22), this issue statement makes network user login advertisement intermediary web site 200, with the statement network user's ad distribution behavior.
After step S22 finishes, the mouse that the advertisement interface 152 of Fig. 9 and Figure 10,164-1,166,167,169 follow publisher member 400, thereby they can paste any position of the issue page 150,160, and when publisher member 400 finds the correct position that is used to issue in the main part of bulletin, advertisement interface 152,164-1,166,167,169 will be fixed on the paste position (step S24) of publisher member's 400 appointments.Here, advertisement interface 152,164-1,166,167,169 are inserted in the main part 163 of the issue page 150,160, and can carry out this insertion on the picture that main part comprises and operate by overlapping between the letter that image " AD " is inserted in main part or with image " AD ".
In addition and the 169-1 of Figure 10 similar, also may utilize the free space on picture next door of the main part of the issue page 150,160 to place e-advertising.Issue type such as label 169-1 is that e-advertising itself comprises situation about directly illustrating to the network user's advertisement brief introduction.
In addition, when the paste position at advertisement interface is determined, the script of advertisement intermediary web site 200 obtains the information (for example coordinate figure on the picture) about paste position, wherein, the advertisement interface is installed on the issue page 150,160, thereby as long as normal network users 600 loads the issue page 150,160, advertisement interface 152,164-1,166,167,169 just can be positioned at the proper position that publisher member 400 is planned all the time.For this, advertisement intermediary web site 200 preferably scans the main part of the issue page 150,160, and between the letter the zone or do not exist the zone of any text or picture to search for, to find the relative position of paste position in main part at advertisement interface 152,164,166,167,169.In this way, can on the accurate position of publisher member's 400 plans in main part advertisement interface 152,164-1,166,167,169 be shown, and no matter the size or the resolution of the employed web browser of the network user of the visit issue page 150,160.
When by double-click or right-click mouse with advertisement interface 152, when 164-1,166,167,169 is fixed on ad-hoc location, publisher member 400 terminal provides from the next advertisement selection window 165 (step S25) of advertisement intermediary web site 200 transmission, and for example, publisher member 400 can be according to the main part about " Ho Chi Minh in Vietnam ", inputted search speech " Vietnam " in search box 165-1 is with the search e-advertising relevant with " Vietnam ".
Afterwards, publisher member 400 can watch to have to the brief advertisement content 165-2 of the actual issue number of other websites or about the issued state 165-3 of the e-advertising that searches, and then by click issue button 165-4 or click check box 165-5 and ACK button 165-6 the two, select will with at least one e-advertising (step S26) of fixing advertisement interface 152,164-1,166,167,169 interlockings.
When publisher member 400 finishes the selection of advertisement interface 152,164-1,166,167,169 paste position and at least one advertisement, processing advances to step S27, together be stored in the DB server 220 of advertisement intermediary web site 200 with ID, publisher member 400 ID of advertisement intermediary web site, and these contents are managed (step S27) as the issue historical information the issue page 150,160 of the identifier of selected e-advertising, advertisement interface 152,164-1,166,167,169 paste position, distributing electronic advertisement.As a reference, the ID of the issue page 160,160 is identifiers that advertisement intermediary web site 200 is created and managed for the purpose self of distinguishing the issue page 150,160.If 300 pairs of partner websites comprise each issue page of bulletin and give different URL that then these URL 161 information can be used for creating the ID of the issue page 150,160.In addition, if partner websites 300 does not give different URL to each different issue page, then for the purpose of distinguishing these issue pages, advertisement intermediary web site 200 needs to analyze the characteristic of the issue page 150,160.In the situation of Figure 10, the issue page 160 has the bulletin characteristic 162 that comprises the bulletin title, writes time and the side's of writing pet name, and therefore, advertisement intermediary web site 200 can be created identifier for the issue page 160 based on this characteristic information 162.
Then, Figure 12 illustration how to carry out according to the embodiment of the present invention and issue interface 146 again.With reference to Figure 12, the issue page 145 of distributing electronic advertisement comprises having the e-advertising that button-type is issued interface 146 again.Therefore, the normal network users 600 of the visit first issue page 145 also can be issued interface 146 again by clicking this, under the support of advertisement intermediary web site 200, with the identifier of e-advertising, the e-advertising that duplicated and again publisher member's identifier copy to Clipboard, and then the e-advertising that is duplicated is pasted by the page of publisher member's appointment in the page of other websites 145-1,145-2,145-3 again, so that carry out issuing steps again.In this, should note, wishing to carry out the normal network users 600 of method step need carry out access process (that is, first statement is handled) to advertisement intermediary web site 200 as publisher member 400 again, to obtain the support of issuing steps from advertisement intermediary web site 200 again.After the issue again of carrying out e-advertising, at the management process of the e-advertising of issue will be identical with the situation of common issue again.That is, publisher member will reward based on first advertising fee again, this first advertising fee be by using again publisher member identifier to each again the advertisement result of publisher member's releasing advertisements again sue for peace and calculate.Here, can adjust again the rate of publisher member's first advertising fee, with the balance of consideration with original publisher member's rate.
IV. the locking of BBS (Bulletin Board System)
If the website is registered as the partner websites 300 of advertisement intermediary web site 200, then the side of writing member 500 can write BBS (Bulletin Board System) in partner websites 300.Certainly, even before the website becomes partner websites, also can in the website, write BBS (Bulletin Board System) (for example text or blog), but, if the website is registered as partner websites 300, then can carry out the processing of bulletin writing direction advertisement intermediary web site 200 his or she behaviors of writing in partner websites 300 of statement, this statement is called bulletin and writes statement.
Bulletin is write statement and can be comprised not only that the writing side member 500 who logins advertisement intermediary web site 200 writes the situation (solid line is indicated in as Fig. 3) of bulletin in partner websites 300, comprise that also normal network users writes bulletin earlier, write the statement function by the bulletin of on partner websites 300, carrying out then and login advertisement intermediary web site 200 again so that report the situation of his or her bulletin.
In addition, it is not to carry out when writing bulletin that bulletin is write statement, can carry out at the BBS (Bulletin Board System) of having write yet.Can also after each bulletin, announce automatically and write statement.Certainly, if partner websites 300 provides its membership information to advertisement intermediary web site 200, then carrying out bulletin, to write statement will be easier.
The present invention encourages to write bulletin in partner websites 300, with the corresponding advertisement of visit purpose of the normal network users 600 of propagating as much as possible and access websites.Here, should be noted that writing side member 500 and publisher member 400 according to uncorrelated, and with the network user as the member of partner websites 300 is relevant basically.Promptly, in the present invention, BBS (Bulletin Board System) is write in encouragement on partner websites 300 personnel write behavior to the his or her bulletin of advertisement intermediary web site 200 announcements, thus, although these personnel do not participate in advertisement directly, can obtain the award of the 3rd advertising fee under the situation of distributing electronic advertisement because bulletin is provided.By this way, the effectiveness of ad distribution can be improved, and simultaneously, the issue of e-advertising can also be under the situation of the many high-quality bulletins of locking, revived by the role who clearly distinguishes writing side member 500 and publisher member 400.
Now, with the bulletin locking processing of explaining in detail according to e-advertising of the present invention.Figure 13 has described the embodiment of the bulletin page 170 write in partner websites 300, and Figure 14 is how illustration states the BBS (Bulletin Board System) 170 that (that is second statement) writes on the webpage of partner websites 300 according to embodiment of the present invention a process flow diagram.
With reference to Fig. 3, Figure 13 and Figure 14, the network user visits the webserver 310 of partner websites 300 and writes BBS (Bulletin Board System) 170 (step S31), perhaps visits by his or she the own bulletin page of writing in partner websites 300 170 (step S32).In this case, the webpage that the webserver 310 of partner websites 300 provides the network user together to ask is simultaneously with aforesaid＜.JS〉the cooperation code of type is transferred to the network user's terminal.Therefore, if the bulletin page that the network user writes is not the page of partner websites 300, then the result of step S33 will be "No", because the cooperation code is not installed in this bulletin.If in the bulletin cooperation code has been installed, then the result of step S33 will be "Yes", and be used to announce the processing of writing statement and will continue.
Then, when clicking bulletin, the network user of the bulletin page 170 of visit partner websites 300 writes statement button 176 when activating the second statement function (step S34), the script of advertisement intermediary web site 200 is created the ID of the bulletin page 170, and carry out to the login module of advertisement intermediary web site 200, so that judge that having clicked bulletin writes whether the network user who states button 176 is the true writing side (step S35) of this bulletin.
Here the ID (also can be called article ID) that announces the page 170 is based on the characteristic of the bulletin page 170 is analyzed the bulletin identifier of self creating by advertisement intermediary web site 200.That is, if partner websites 300 is announced the page 170 with unique URL 171 that it has, as describing among Fig. 6, then URL 171 can be as the ID of the bulletin page.Yet, for example, if partner websites 300 does not give different URL by adopting page button 172, then advertisement intermediary web site 200 will be judged based on URL information behind the scanning bulletin page 170 and can't identify the bulletin page, in this case, advertisement intermediary web site 200 needs to analyze various assemblies or the characteristic that comprises in the bulletin page 170, so that create the identifier of the bulletin page.In the situation of Figure 13, because partner websites 300 is not only showed URL 171, also having showed can be with the one number 173 that visits present bulletin, so this one number 173 can be utilized to create the ID of the bulletin page.
Simultaneously, for example, be used to judge that whether click the network user that bulletin writes statement button 176 and attempt to carry out second statement is that the method for announcing the true writing side of the page 170 at present can be such method, wherein, the script of advertisement intermediary web site 200 automatically performs the processing of the modification of checking webpage 170.This method is used such main points, promptly has only the personnel that write bulletin to have bulletin in allowing to announce most of websites of writing and revises authority.Therefore, for example, can find out whether the network user who carries out second statement is true writing side by modify feature that comprises in the modification button 175 that uses the bulletin page 170 and the modification authority of clicking the network user.
If admitted to carry out the true writing side (in step S36 be "Yes") of the network user of second statement for the bulletin page 170 by described processing, then advertisement intermediary web site 200 will announce the page 170 unique page ID and the bulletin writing side ID (promptly, successfully carry out the network user's of second statement advertisement intermediary web site 200 ID) together be recorded in the DB server 220 of advertisement intermediary web site 200, so that by admitting that the network user is writing side member 500, coming provides the 3rd advertising fee (step S37) based on the advertisement result who takes place afterwards to the network user in the bulletin page 170.Certainly, if the puppet writing side that the network user of execution in step S35 is proved to be to announce (being "No" among the step S36), then bulletin is write and is stated that processing will be terminated.
As a reference, as the network user who admits to carry out second statement according to the present invention during for the true writing side of bulletin, advertisement intermediary web site 200 can use following method to admit to once successfully carry out second network user's each bulletin that once write or that will write afterwards of stating in partner websites 300 that second stated successfully with automatic.This method is the structure of coming analyzing web page 170 by the function of carrying out second statement in the advertisement intermediary web site 200.For example, if adopted in the webpage of writing bulletin in the website, particular collaboration side 300 of registration on the advertisement intermediary web site 200 show bulletin writing side ID (promptly, partner websites ID, rather than advertisement intermediary web site ID) strategy, then can be by comprising the part of this ID in the statement script file scan webpage, and the ID of scanning and writing side member 500 ID that successfully carried out second statement are before mated.For example, because showed the pet name 174 of the writing side member X with writing side member ID " WNJY ", this side of writing member is proved to be and has successfully carried out second statement at the bulletin page 170, so advertisement intermediary web site 200 can be based on the partner websites pet name information 174 of writing side member X, writing side member 500 X (ID: " WNJY ") that admit advertisement intermediary web site 200 by " HaHaHa WNJY " automatically are the true writing side of other bulletins of writing on the webpage of partner websites 300.
V. the reading of e-advertising and advertisement result's management
After by distributing electronic advertisement on the issue page 150,160 of publisher member 400 in partner websites 300, the normal network users 600 of the visit issue page 150,160 can be read advertisement by advertisement interface 152, the 164-1,166,167,169 that comprises in the main part.
Promptly, as depicted in figure 10, on normal network users 600 is taked such as the advertisement interface that mouse is placed the webpage 160 of having issued e-advertising or when clicking the action at advertisement interface of the webpage 160 issued e-advertising, provide and comprise the e-advertising 168-2 that links with advertisement interface 169 and the pop-up type advertisement windows 168 of publisher's id information 168-6.Advertisement windows 168 provides the brief explanation 168-3 of e-advertising and about the current issued state 168-4 of each advertisement.Preferably, advertisement windows 168 can comprise the message 168-1 of explanation or exploitation intermediary web site 200.Also preferably write statement button 168-9 for the writing side member 500 of the main part of having write the issue page 160 has installed bulletin in the advertisement windows 168, write statement (second states) to carry out bulletin.
In addition, the normal network users 600 of reading advertisement can be clicked the issue button 168-5 of advertisement windows 168, carry out first statement, and then e-advertising is published to some other desired locations in the main part 163.In addition, button 168-7 is added in the advertisement that normal network users 600 can be clicked in the advertisement windows 168, to bring advertisement selection window 165 and to carry out first statement at the issue of e-advertising.In addition, be in the session of login advertisement intermediary web site 200 publisher member 400 can by use the CTRL+C key from advertisement intermediary web site 200 select advertisements and with this ad copy to clipbook, to obtain this advertisement and this advertisement to be pasted advertisement windows 168 by use advertisement paste buttons 168-8.Said method is by adding the mode that e-advertising comes the distributing electronic advertisement to advertisement windows 168.
Continuation is with reference to Figure 10, the cooperation code that activates in the issue page 160 is carried out the function that the action history of normal network users 600 is transferred to advertisement intermediary web site 200, by this way, advertisement intermediary web site 200 detects the generation of the advertisement result in the issue page 150,160; Identifier according to the e-advertising 168-2 that shows by advertisement windows 168, and the ID that goes out the manager member of capital 100 publisher member 400 ID, writing side member 500 the ID of the issue page 160 that shows e-advertising 168-2 of ID, distributing electronic advertisement 168-2 and partner websites 300, reflect advertisement result's expense amount according to " displayings " record; And the displaying number of increase advertisement, the number that increases is stored in the DB server 220.
If opened the normal network users 600 of advertisement windows 168 by clicking the page that e-advertising is transferred to out the capital at the issue page 160 places, then advertisement intermediary web site 200 is according to the identifier of clicked e-advertising 168-2 with go out capital 100 ID, the publisher member 400 of distributing electronic advertisement 168-2, the manager member's of the writing side member's 500 of the residing issue page 160 ID and partner websites 300 ID when e-advertising 168-2 is clicked, expense according to " click " record reflection advertisement result, and the number of increase ad click, the number that increases is stored in the DB server 220.
Here, the advertisement result among the present invention can comprise displaying number and clicks (certainly, the present invention is not limited to this).That is, showing that to normal network users 600 e-advertising may be not enough to use capital 100 and admit that he or she is the advertisement achievement that the e-advertising of advertising expenditure has been paid in registration on advertisement intermediary web site 200 on other websites.Alternatively, can be only when the normal network users 600 of other websites of visit has been clicked the advertisement that capital 100 and has been familiar with ad content, go out the generation that capital 100 admits the advertisement result.Certainly, show that number still can be the advertisement result.Show how many Internet users number shows and visit the website that issue has e-advertising, and therefore, advertisement intermediary web site 200 can have the flow of the website of e-advertising to grasp the displaying number by monitors distribution.
Because the member of advertisement intermediary web site 200 can be under situation about carrying out such as manager member, writing side member and the advertisement side of the introducing member's of publisher member, partner websites multiple role in the present invention, participate in e-advertising, so unified administration interface 180 preferably is provided, described administration interface 180 shows the issued state of e-advertising at a glance, as describing among Figure 15.As a reference, Figure 15 example be used for the advertisement side of introducing member's management branch 181 in the management branch (tap) at unified management interface 180.
So far, provide preferred implementation of the present invention, but technological thought of the present invention is not limited to above-mentioned embodiment.For example, although above-mentioned embodiment relates to the advertisement intermediary method that is used for advertisement intermediary web site on the Internet, the e-advertising method that provides among the present invention can be applied to comprise the arbitrary network environment of wireless mobile communications.In this case, may systematically need the SMS server.
In addition, the notion according to first advertising fee of the present invention and second advertising fee can be utilized to carry out multi-layer advertisement intermediary.That is, for example, if partner websites is an entry network site, the general the Internet user who then visits this entry network site and issue e-advertising will be provided with first advertising fee, and the manager of entry network site will be provided with second advertising fee.Yet, because when entry network site provides blog or small-sized homepage, also can be to blog or small-sized homepage issuing e-advertising, so in this case, the owner of blog or small-sized homepage will be rewarded second advertising fee, and will be rewarded first advertising fee with the publisher that e-advertising is published to blog or small-sized homepage.Therefore, according to the present invention, the multi-layer advertisement intermediary chain that comprises by " entry network site manager, blog or small-sized homepage owner, publisher member " can be arranged.In this case, will according to e-advertising be distributed on entry network site or the blog that provides by entry network site/small-sized homepage in, pay the manager of entry network site based on the total amount of having used different advertising expenditure rates.
In addition, should be noted that not only and may basis be used to judge that advertisement result's standard changes the amount of described first to the 4th advertising fee, can also be according to going out the amount that capital 100 or advertisement intermediary web site 200 definite strategies change described first to the 4th advertising fee.For describing the purpose example in detail, eliminate the possibility of payment the 4th advertising fee if go out capital 100 by initiatively introducing his or her e-advertising, then going out capital 100 can have surplus to ask the advertising expenditure that will pay advertisement intermediary web site 200 is carried out discount.For example, when hypothesis first, second and the 4th advertising fee be confirmed as each advertising expenditure of clicking 10% the time, if the advertisement side of introducing member 700 introduced e-advertising before going out capital's 100 registrations, then 10, in 000 won 7,000 won are obtained by advertisement intermediary web site 200, and remaining 3,1,000 won in 000 won will be distributed to the manager member and the advertisement side of the introducing member 700 of publisher member 400, partner websites 300 respectively.Therefore, when going out the e-advertising that capital 100 initiatively registers him and eliminating at 1 of the 4th advertising fee, during 000 won payment factor, go out capital 100 and can bring up to 15% to the rate of advertisement intermediary web site 200 requests first and second advertising fees, so that revive the issue of e-advertising, perhaps can ask advertisement intermediary web site 200 that advertising expenditure is reduced to 9,000 won, and keep first and second advertising fees is 1,000 won.In this way, the present invention can encourage out capital 100 initiatively to register his e-advertising indirectly.In addition, for example, in Fig. 7 or Figure 14, write the timing of statement can freely adjust the ID that produces the issue page with the ID that announces the page before or after finishing the time at issue statement or bulletin.
By this way, should be appreciated that with those skilled in the art's viewpoint, all modification and the embodiment that can expect from the meaning and the scope of appended claims and equivalent thereof all comprise within the scope of the invention.
Commercial Application
According to the present invention, use anyone of network environment, no matter whether have the website, can E-advertising is published to any website that allows text to write, to participate in energetically advertisement and to obtain Award to the issue behavior. In addition, because advertisement advance in single main body with the bulletin of other websites OK, thus the part that e-advertising of the present invention can be considered to announce, rather than independently Therefore advertisement, has reduced the rejection reaction to e-advertising. In addition, because along with the advertisement result Become better, to publisher member's first advertising expense increase, so complete possibility can be encouraged Publisher member is published to the bulletin that is closely related with advertisement with e-advertising, and this will help electricity Sub-advertisement becomes for the user who reads bulletin more Useful Information.
In addition, the present invention adopt the concept at partner websites and advertisement interface to realize can be greatly Conveniently carry out the platform of ad distribution by the advertisement intermediary web site, and realize simultaneously the relevance advertisement. The present invention also provides so a kind of instrument, that is, and and going out capital member, send out in the advertisement intermediary web site The manager member of cloth side member, the advertisement side of introducing member and partner websites can pass through this worker Tool is with in a organized way and issued state and the advertisement result of unified mode managing electronic advertisement, thereby Can revive the e-advertising industry.

Claims (27)

1. e-advertising method of using the advertisement intermediary web site said method comprising the steps of:
On described advertisement intermediary web site, register the described capital's of going out described e-advertising with the ad identifier of the e-advertising that goes out the capital;
When publisher member is published to other websites that comprise at least one text write area with the e-advertising of being registered, under the situation of adhering to publisher's identifier, the e-advertising of described registration is published to the text write area of described other websites;
Use described ad identifier and described publisher's identifier, the issued state of the e-advertising that monitoring is issued, displaying number and clicks are so that calculate the advertisement result; And
Based on described publisher member's described advertisement result, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment.
2. e-advertising method of using the advertisement intermediary web site said method comprising the steps of:
On described advertisement intermediary web site, register the described capital's of going out described e-advertising with the ad identifier of the e-advertising that goes out the capital;
Receive the request of described website as partner websites come from the manager member of managing web, and under situation about the advertisement interface being installed in the described partner websites, set up cooperative relationship with described manager member's described website;
When publisher member utilizes described advertisement interface that the e-advertising of being registered is published to described partner websites, under the situation of adhering to publisher's identifier, the e-advertising of described registration is published to described partner websites;
Use described ad identifier and described publisher's identifier, the issued state of the e-advertising that monitoring is issued, displaying number and clicks are so that calculate the advertisement result; And
Based on described advertisement result, reward to described partner websites as the part of second advertising fee in the advertising expenditure with the described capital's of going out payment at described partner websites place.
3. e-advertising method of using the advertisement intermediary web site said method comprising the steps of:
On described advertisement intermediary web site, register the described capital's of going out described e-advertising with the ad identifier of the e-advertising that goes out the capital;
When publisher member is published to other websites with the e-advertising of being registered, under the situation of adhering to publisher's identifier, the e-advertising of described registration is published to described other websites;
Use described ad identifier and described publisher's identifier, the issued state of the e-advertising that monitoring is issued, displaying number and clicks are so that calculate the advertisement result;
The cooperative relationship request message transmission that will have a described advertisement result is to the manager of described other websites, and under the advertisement interface that will enable described issue is installed in situation in the partner websites, with described other websites as described partner websites; And
Based on described advertisement result, reward to described partner websites as the part of second advertising fee in the advertising expenditure with the described capital's of going out payment at described partner websites place.
4. e-advertising method of using the advertisement intermediary web site, described advertisement intermediary web site is managed the database of the ad identifier of at least one at least one e-advertising that goes out the capital and each e-advertising, and described advertisement intermediary web site and at least one partner websites interlocking that the issue page of issuing described e-advertising is provided said method comprising the steps of:
The advertisement interface is provided, described advertisement interface can the side of being published member be placed on any position of the described issue page, and the described partner websites of described publisher's member accesses also will be published to described partner websites with described e-advertising as the member of described advertisement intermediary web site;
When described publisher member has specified the paste position at described advertisement interface, provide the described e-advertising of described database to select for described publisher member, and when e-advertising that described publisher member has selected to be published and to load by described advertisement interface, locking issue historical information, described issue historical information comprises the identifier of the described ad identifier of the e-advertising of being issued, described publisher member's identifier, the described issue page and the information of described paste position;
Based on described issue historical information monitoring use the described e-advertising of described advertisement interface issue issued state, show number and clicks, so that calculate the advertisement result; And
Based on described advertisement result, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment.
5. e-advertising method of using the advertisement intermediary web site, described advertisement intermediary web site is managed the database of the ad identifier of at least one at least one e-advertising that goes out the capital and each e-advertising, and described advertisement intermediary web site and at least one partner websites interlocking that the issue page of issuing described e-advertising is provided, in described partner websites the advertisement interface that makes the subject of knowledge and the object of knowledge ad distribution has been installed, has said method comprising the steps of:
Lock the bulletin of described partner websites, in described partner websites, write writing side member's the writing party identifier of described bulletin and the bulletin page identifier of described bulletin as the member of described advertisement intermediary web site;
The advertisement interface is provided, described advertisement interface can the side of being published member be placed on the interior any position of the described bulletin page, the described issue page of described publisher's member accesses, and described publisher member will issue described e-advertising as the member of described advertisement intermediary web site;
When described publisher member has specified the paste position at described advertisement interface, provide the described e-advertising of described database to select for described publisher member, and when described e-advertising that described publisher member has selected to be published and to load by described advertisement interface, locking issue historical information, described issue historical information comprises the described ad identifier of the e-advertising of being issued, described publisher member's identifier, described writing party identifier, the identifier of the described issue page and the information of described paste position;
Based on described issue historical information monitoring use the described e-advertising of described advertisement interface issue issued state, show number and clicks, so that calculate the advertisement result; And
Based on described advertisement result, reward to described writing side member as the part of the 3rd advertising fee in the advertising expenditure with the described capital's of going out payment.
6. e-advertising method of using the advertisement intermediary web site said method comprising the steps of:
On described advertisement intermediary web site, the described capital's of going out of the interim registration of party identifier described e-advertising is introduced in the ad identifier and the advertisement of the e-advertising of introducing with the advertisement side of introducing member that goes out the capital, and shows described e-advertising;
When publisher member with the e-advertising of interim registration when being published to other websites, under the situation of adhering to publisher's identifier, the e-advertising of described interim registration is published to described other websites;
Use described ad identifier and described publisher's identifier to monitor the issued state of the e-advertising of being issued, show number and clicks, so that calculate the advertisement result;
Formal register request message is transferred to the described capital of going out of the e-advertising of described interim registration, and when the described capital of going out agrees described formal register request message, paid the e-advertising of the described interim registration of formal registration under the condition of advertising expenditure the described capital of going out; And
Based on the described advertisement side of introducing member's described advertisement result, will reward to the described advertisement side of introducing member as the part of the 4th advertising fee in the described advertising expenditure.
7. e-advertising method of using the advertisement intermediary web site said method comprising the steps of:
On described advertisement intermediary web site, extract existing e-advertising in any website at random or optionally, use the ad identifier of the e-advertising that is extracted to register described e-advertising automatically and temporarily, and show described e-advertising;
When publisher member with the e-advertising of interim registration when being published to other websites, under the situation of adhering to publisher's identifier, the e-advertising of described interim registration is published to described other websites;
Use described ad identifier and described publisher's identifier, the issued state of the e-advertising that monitoring is issued, displaying number and clicks are so that calculate the advertisement result; And
Formal register request message is transferred to described interim registration e-advertising go out the capital, and when the described capital of going out agrees described formal register request message, paid the e-advertising of the described interim registration of formal registration under the condition of advertising expenditure the described capital of going out.
8. according to the described e-advertising method of any claim in the claim 2 to 5, wherein, provide described advertisement interface with AD tagged form, there is the e-advertising of being issued in described AD tagged notice in the main part of described partner websites, and described AD tagged at least a in text, underscore or the image of comprising.
9. according to claim 4 or 5 described e-advertising methods, wherein,
The identifier of the described issue page in the described issue historical information is the ID of the URL of the described issue page or the described issue page created based on page properties, wherein, described page properties is to obtain by the assembly that described advertisement intermediary web site scans the described issue page.
10. according to claim 4 or 5 described e-advertising methods, keep the described main part of the described issue page and the relative position between the described advertisement interface uniformly based on the information of described paste position, and do not consider to visit structure, size or the resolution of the web browser that the network user of the described issue page uses.
11. according to the described e-advertising method of any claim in the claim 1 to 7, described method is further comprising the steps of:
As the non-member of described advertisement intermediary web site or do not login the member when just attempting to issue described e-advertising, before the described e-advertising of issue, carry out first statement, this first statement is used for described publisher member and reports described issue behavior to described advertisement intermediary web site.
12. e-advertising method according to claim 5, wherein, the step of the bulletin of the described partner websites of described locking may further comprise the steps:
When the described bulletin page be by the non-member of described advertisement intermediary web site or do not login that the member writes the time, carry out second statement, this second statement is used for the side of writing member and is reported in the behavior that described partner websites is write described bulletin to described advertisement intermediary web site.
13. e-advertising method according to claim 12, wherein, the step of the bulletin of the described partner websites of described locking may further comprise the steps: when the network user is just attempting to carry out second statement, judge whether the described network user has the lawful authority of revising the described bulletin page, to discern the true writing the side whether described network user is the bulletin write.
14. e-advertising method according to claim 12, wherein, the step of the bulletin of the described partner websites of described locking may further comprise the steps:
Obtain the characteristic of the described bulletin page by the assembly that scans the described bulletin page;
In the characteristic of the described bulletin page that obtains, analyze writing side's characteristic information of the identity of the true writing side that shows the described bulletin page; And
All bulletin pages at the writing side's characteristic information corresponding characteristic that has in described partner websites and analyzed automatically perform described second statement.
15. e-advertising method according to claim 6, described method is further comprising the steps of:
When the described capital of going out refuses described formal register request message, restriction is set forbidding at least a in described demonstration, described issue and the described monitoring, or the disposable e-advertising of deleting described issue fully,
Wherein, described the 4th advertising fee does not offer the described advertisement side of introducing member, and increases the scale of charges of described the 4th advertising fee for the described same advertisement side of introducing member.
16. e-advertising method according to claim 6, described method is further comprising the steps of:
When the described capital of going out agrees described formal register request message, based on described publisher member's described advertisement result, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment,
Wherein, when the described capital of going out refuses described formal register request message, described the 4th advertising fee does not offer the described advertisement side of introducing member, and, for the described publisher member of the e-advertising of having issued described unaccepted interim registration or introduced the described advertisement side of the introducing member of the e-advertising of described unaccepted interim registration, increase will be applicable to the scale of charges of described same publisher member or the described same advertisement side of introducing member's described first advertising fee.
17. according to the described e-advertising method of any claim in the claim 2,3,5 and 7, described method is further comprising the steps of:
Based on described publisher member's described advertisement result, reward to described publisher member as the part of first advertising fee in the advertising expenditure with the described capital's of going out payment.
18. according to claim 4 or 5 described e-advertising methods, described method is further comprising the steps of: based on the described advertisement result at described partner websites place, reward to described partner websites as the part of second advertising fee in the advertising expenditure with the described capital's of going out payment.
19. according to the described e-advertising method of any claim in the claim 1 to 7, wherein, the member of described advertisement intermediary web site is provided with the administration interface of the management of the described issued state that enables described e-advertising.
20. according to the described e-advertising method of any claim in the claim 1 to 7, wherein, the e-advertising of described issue comprises that permission makes the zone of replying of replying to the e-advertising of described issue.
21. according to the described e-advertising method of any claim in the claim 1 to 7, wherein, the e-advertising of described issue comprises that the e-advertising that enables described issue adds the interface of issue again that is published to another website,
Described method is further comprising the steps of:
Described publisher member by described advertisement intermediary web site uses the described interface of issuing again, and the e-advertising of described issue is published to described another website again, and wherein, described publisher member comprises the member who issues described e-advertising again.
22. according to the described e-advertising method of any claim in the claim 1 to 6, wherein, described e-advertising is the ad production tool making that provides by described advertisement intermediary web site.
23. according to the described e-advertising method of any claim in the claim 1 to 6, wherein, the step of the described e-advertising of described issue is to carry out on the electronic chart of the geography information of the described e-advertising of reflection.
24. e-advertising method according to claim 1, wherein, the step of the described e-advertising of described issue is to carry out in the mode of duplicating stickup by following processing: with described e-advertising from the server replicates of described advertisement intermediary web site to clipbook, and it is pasted described other websites; And the described server of described advertisement intermediary web site will copy to the text that comprises in the described e-advertising on the described clipbook and make image.
25. electronic advertisement system that uses the advertisement intermediary web site, described advertisement intermediary web site comprises: the master server that is used to provide the website, be used to manage the database server of the ad identifier of at least one at least one e-advertising that goes out the capital and each e-advertising, and account settlement server, and described advertisement intermediary web site and at least one partner websites interlocking, described partner websites has the cooperation code of installation and the issue page of the described e-advertising of issue is provided, wherein, described cooperation code calls and carries out the advertisement intermediary script of described advertisement intermediary web site on the network user's of the described partner websites of visit terminal, and wherein, the function of described advertisement intermediary script comprises:
Lock the bulletin of described partner websites, in described partner websites, write writing side member's the writing party identifier of described bulletin and the bulletin page identifier of described bulletin as the member of described advertisement intermediary web site;
The advertisement interface is provided, and described advertisement interface can the side of being published member be placed on any position in the described bulletin page, the described issue page of described publisher's member accesses and will issue described e-advertising as the member of described advertisement intermediary web site;
When described publisher member has specified the paste position at described advertisement interface, provide the described e-advertising of described database to select for described publisher member, and when described e-advertising that described publisher member has selected to be loaded by described advertisement interface, locking issue historical information, described issue historical information comprise the information of described ad identifier, publisher's identifier, writing party identifier, issue page identifier and the paste position of the e-advertising of being issued;
Based on described issue historical information monitoring use the described e-advertising of described advertisement interface issue issued state, show number and clicks, so that calculate the advertisement result; And
Based on described advertisement result, the part as first, second and the 3rd advertising fee in the advertising expenditure of the described capital of going out payment is rewarded respectively to described publisher member, described partner websites and described writing side member.
26. electronic advertisement system according to claim 25, wherein, the described ad identifier of the e-advertising of party identifier and described interim registration is introduced in the advertisement that described e-advertising is registered in temporarily the advertisement side of the introducing member on the described advertisement intermediary web site that described advertisement intermediary web site obtains described advertisement intermediary web site, and
Wherein, the described step that provides at described advertisement intermediary script executing advertisement interface, the described issuing steps of the e-advertising of described interim registration and described management process, and
Wherein, described advertisement intermediary web site formal register request message is transferred to described interim registration e-advertising go out the capital, and when the described capital of going out agrees described formal register request message, paid the e-advertising of the described interim registration of formal registration under the condition of advertising expenditure the described capital of going out.
27. electronic advertisement system according to claim 25, wherein, whether script executing partner of described advertisement intermediary judgment processing is normally carried out in described partner websites to judge described cooperation code.
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