CN101465818A - Method, server and system for transmitting broadcast message - Google Patents
Method, server and system for transmitting broadcast message Download PDFInfo
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- CN101465818A CN101465818A CNA2007101799295A CN200710179929A CN101465818A CN 101465818 A CN101465818 A CN 101465818A CN A2007101799295 A CNA2007101799295 A CN A2007101799295A CN 200710179929 A CN200710179929 A CN 200710179929A CN 101465818 A CN101465818 A CN 101465818A
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Abstract
The invention relates to a broadcast message sending method, a server and a system thereof. The method includes the following steps: acquiring relevant information of online users; fixing on a target online user matching with the broadcast message among the online users according to the relevant information when reaching the preset sending time; and sending the broadcast message to the target online user. The server comprises an acquisition module, a matching module and a sending module which are connected in sequence. The system comprises the broadcast message sending server. When reaching the preset sending time, the server and the system fix on the target online user matching with the broadcast message among the online users according to the acquired relevant information about the online users and send the broadcast message to the target online user, thus realizing that the broadcast message can be sent to a specific online user at the preset time. Therefore, the server and the system enhance the purposefulness of sending the broadcast message, save network resource and improve timeliness of the broadcast message.
Description
Technical field
The present invention relates to field of telecommunications, especially a kind of broadcast message sending method, server and system.
Background technology
Along with development of internet technology, JICQ has become comparatively general means of communication, sends broadcasts such as the web advertisement or system message by instantaneous communication system and has very big commercial value.
In the prior art, send server carries out the transmission of broadcast according to the user login information that gets access to, this mode has caused send server constantly to send broadcast to the user who is in logging status (online user), has wasted Internet resources, has caused the interference of information; In addition, some broadcasts have stronger ageing, and this mode of prior art can't send broadcast message according to temporal information, thereby have caused the ageing not high of the broadcast that sent.
Summary of the invention
The purpose of this invention is to provide a kind of broadcast message sending method, server and system, send broadcast to specific online user, strengthen the purpose that broadcast sends, save Internet resources, improve the ageing of broadcast in order to be implemented in Preset Time.
For achieving the above object, the invention provides a kind of broadcast message sending method, comprising:
Obtain online user's relevant information;
After arriving default transmitting time, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information;
Send described broadcast to described online targeted customer.
For achieving the above object, the invention provides a kind of broadcast send server, comprising:
Acquisition module is used to obtain online user's relevant information;
Matching module, be used to arrive default transmitting time after, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information;
Sending module is used for sending described broadcast to described online targeted customer.
For achieving the above object, the invention provides a kind of broadcast transmitting system, comprise the broadcast send server, described broadcast send server comprises:
Acquisition module is used to obtain online user's relevant information;
Matching module, be used to arrive default transmitting time after, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information;
Sending module is used for sending described broadcast to described online targeted customer.
After the present invention arrives default transmitting time, relevant information according to the online user who obtains is determined the online targeted customer who is complementary with broadcast from described online user, and send described broadcast to described online targeted customer, make it possible to send broadcast to specific online user at Preset Time, thereby strengthened the purpose that broadcast sends, save Internet resources, improved the ageing of broadcast.
Description of drawings
Fig. 1 is the schematic flow sheet of the specific embodiment of broadcast message sending method of the present invention;
Fig. 2 is the structural representation of the specific embodiment of broadcast send server of the present invention;
Fig. 3 is the structural representation of the specific embodiment of broadcast transmitting system of the present invention.
Embodiment
Below by drawings and Examples, technical scheme of the present invention is described in further detail.
A kind of broadcast message sending method provided by the invention is applied to instantaneous communication system, after getting access to online user's relevant information, and when transmitting time is preset in arrival, from above-mentioned online user, determine the online targeted customer who is complementary with broadcast according to above-mentioned relevant information, send broadcast to online targeted customer again, realized sending broadcast to specific online user at Preset Time, thereby strengthened the purpose that broadcast sends, save Internet resources, improved the ageing of broadcast.Online user's wherein relevant information can include but not limited to one or more of following information: region attribute information, physiological attribute information, professional attribute information, interest attribute information; Transmitting time can be the transmitting time point, can also be the transmitting time section; Broadcast is the various types of message that send to a plurality of users, includes but not limited to the web advertisement and/or system message.
As shown in Figure 1, be the schematic flow sheet of the specific embodiment of broadcast message sending method of the present invention.Present embodiment can may further comprise the steps:
Relevant information wherein includes but not limited to one or more in following several information: region attribute information, physiological attribute information, professional attribute information, interest attribute information.Wherein, the region attribute information can be birthplace, the existing ground etc. that occupies; Physiological attribute information can be age, sex etc.; The occupation attribute information can be industry, income etc.; And the interest attribute information can comprise real estate, automobile, cosmetics etc.Above-mentioned user's relevant information can be that the user provides when registration becomes the legal terminal user of instantaneous communication system;
After step 103, the default transmitting time of arrival, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information.
Default transmitting time wherein is transmitting time point or the transmitting time section for setting in advance that sets in advance.Arrive above-mentioned Preset Time point or after the time period, search the online targeted customer who is complementary with the broadcast that will send from the online user, above-mentioned searching is that relevant information according to the online user who obtains is carried out.Can search according to the type and the suitable relevant information of content choice of broadcast, for example: if will send a system message about the weather condition at Beijing this weekend, can search according to user's ground, existing residence, go out all existing target online users that occupy ground for " Beijing " according to the content match of system message; If will send an advertisement information that reaches about 08 section of black horse, go out the target online user of all hobbies for " automobile " according to the type matching of advertisement information; If will send a advertisement information, go out institute's has age " greater than 30 years old ", hobby target online user for " cosmetics " according to the type of advertisement information and content match about a antidotal skin cream;
After arriving default transmitting time in the present embodiment, from all online users, determine the online targeted customer who is complementary with the broadcast that will send according to the online user's who obtains relevant information, and send above-mentioned broadcast to online targeted customer, make it possible to send broadcast to specific online user at Preset Time, thereby strengthened the purpose that broadcast sends, realize accurate propelling movement, saved Internet resources, improved the ageing of broadcast.
In the present embodiment, can also comprise the step of the transmitting time that sets in advance broadcast, promptly obtain user's behavioral data, described transmitting time is set according to described behavioral data.Behavioral data wherein can include but not limited to one or more in the following data: the time of user's login time, user's online time, user capture door channel.According to above-mentioned behavioral data can determine when to put or the online user of time period maximum, and the online user visiting the door channel, thereby this time point is set or the time period is the transmitting time of broadcast.In addition, the transmitting time of broadcast also can be set at random.
In the present embodiment, can also comprise the step that generates broadcast.
As shown in Figure 2, be the structural representation of the specific embodiment of broadcast send server of the present invention.Present embodiment comprises acquisition module 11, matching module 12 and the sending module 13 that connects in turn.Wherein, acquisition module 11 is used to obtain online user's relevant information; Matching module 12 is determined the online targeted customer who is complementary with broadcast after being used to arrive default transmitting time from described online user according to described relevant information; Sending module 13 is used for sending described broadcast to described online targeted customer.
Relevant information wherein includes but not limited to one or more in following several information: region attribute information, physiological attribute information, professional attribute information, interest attribute information.Wherein, the region attribute information can be birthplace, the existing ground etc. that occupies; Physiological attribute information can be age, sex etc.; The occupation attribute information can be industry, income etc.; And the interest attribute information can comprise real estate, automobile, cosmetics etc.Above-mentioned user's relevant information can be that the user provides when registration becomes the legal terminal user of instantaneous communication system.Default transmitting time wherein is transmitting time point or the transmitting time section for setting in advance that sets in advance.
Present embodiment matching module 12 is after arriving default transmitting time, the online user's who is obtained according to acquisition module 11 relevant information is determined the online targeted customer who is complementary with the broadcast that will send from all online users, and send above-mentioned broadcast to online targeted customer by sending module 13, make the broadcast send server to send broadcast to specific online user at Preset Time, thereby strengthened the purpose that broadcast sends, realized accurate propelling movement, save Internet resources, improved the ageing of broadcast.
As shown in Figure 3, be the structural representation of the specific embodiment of broadcast transmitting system of the present invention.On the basis of the specific embodiment of the invention described above broadcast send server, present embodiment can the broadcast send server replaces with aforesaid broadcast send server 1 in the broadcast transmitting system with having now, thereby constitutes new broadcast transmitting system.
Further, present embodiment can also comprise User Information Database 2, is connected with acquisition module 11, is used to store user's relevant information, obtains for acquisition module 11.
In addition, present embodiment can also comprise transmitting time database 3, is connected with sending module 13, is used to store the transmitting time that sets in advance, and transmitting time is provided for sending module 13.Specifically, transmitting time database 3 can comprise: module 31 is set, is used to be provided with the transmitting time of broadcast, can set the transmitting time of broadcast at random, and also can be according to some according to the transmitting time of setting broadcast; Memory module 32, respectively with module 31 be set be connected with sending module 13, be used to store the transmitting time that module 31 sets in advance is set after, above-mentioned transmitting time is provided for sending module 13.Further, can also comprise logging modle 33, and module 31 is set is connected, be used to write down and store user's behavioral data, with as the foundation that module 31 is provided with the time is set.Behavioral data wherein can include but not limited to one or more in the following data: the time of user's login time, user's online time, user capture door channel.Be provided with module 31 can according to above-mentioned behavioral data determine when to put or the online user of time period maximum, and the online user visiting the door channel, thereby this time point is set or the time period is the transmitting time of broadcast.
Present embodiment can also comprise broadcast database 4, is connected with sending module 13 with matching module 12 respectively, is used to store the broadcast of generation.
New broadcast transmitting system can send broadcast to specific online user at Preset Time, thereby has strengthened the purpose that broadcast sends, and has realized accurate propelling movement, has saved Internet resources, has improved the ageing of broadcast.
It should be noted that at last: above embodiment only in order to technical scheme of the present invention to be described, is not intended to limit; Although with reference to previous embodiment the present invention is had been described in detail, those of ordinary skill in the art is to be understood that: it still can be made amendment to the technical scheme that aforementioned each embodiment put down in writing, and perhaps part technical characterictic wherein is equal to replacement; And these modifications or replacement do not make the essence of appropriate technical solution break away from the spirit and scope of various embodiments of the present invention technical scheme.
Claims (17)
1, a kind of broadcast message sending method is characterized in that comprising:
Obtain online user's relevant information;
After arriving default transmitting time, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information;
Send described broadcast to described online targeted customer.
2, broadcast message sending method according to claim 1 is characterized in that described relevant information comprises one or more in the following information:
The region attribute information;
Physiological attribute information;
The occupation attribute information;
The interest attribute information.
3, broadcast message sending method according to claim 1 is characterized in that described transmitting time is transmitting time point or transmitting time section.
4, broadcast message sending method according to claim 1 is characterized in that described broadcast comprises the web advertisement and/or system message.
5, broadcast message sending method according to claim 1 is characterized in that the described online user's of obtaining relevant information comprises:
Obtain online user's user ID;
Obtain online user's relevant information according to described user ID.
6, broadcast message sending method according to claim 5 is characterized in that the described relevant information of obtaining the online user according to described user ID is specially: the relevant information of obtaining the online user according to described user ID in User Information Database.
7, broadcast message sending method according to claim 1 is characterized in that also comprising: set in advance described transmitting time.
8, broadcast message sending method according to claim 7 is characterized in that describedly setting in advance described transmitting time and comprising:
Obtain user's behavioral data;
According to described behavioral data described transmitting time is set.
9, broadcast message sending method according to claim 8 is characterized in that described behavioral data comprises one or more in the following data:
User's login time;
The user's online time;
The time of user capture door channel.
10, broadcast message sending method according to claim 1 is characterized in that also comprising: generate broadcast.
11, a kind of broadcast send server is characterized in that comprising:
Acquisition module is used to obtain online user's relevant information;
Matching module, be used to arrive default transmitting time after, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information;
Sending module is used for sending described broadcast to described online targeted customer.
12, a kind of broadcast transmitting system that comprises comprises the broadcast send server, it is characterized in that described broadcast send server comprises:
Acquisition module is used to obtain online user's relevant information;
Matching module, be used to arrive default transmitting time after, from described online user, determine the online targeted customer who is complementary with broadcast according to described relevant information;
Sending module is used for sending described broadcast to described online targeted customer.
13, broadcast transmitting system according to claim 12 is characterized in that described broadcast transmitting system also comprises:
User Information Database is used to store user's relevant information.
14, broadcast transmitting system according to claim 12 is characterized in that described broadcast transmitting system also comprises:
The transmitting time database is used to store the transmitting time that sets in advance.
15, broadcast transmitting system according to claim 14 is characterized in that described transmitting time database comprises:
Module is set, is used to be provided with transmitting time;
Memory module is used to store described transmitting time.
16, broadcast transmitting system according to claim 15 is characterized in that described transmitting time database also comprises:
Logging modle is used to write down and store user's behavioral data, as described the foundation that module is provided with the time to be set.
17, broadcast transmitting system according to claim 12 is characterized in that described broadcast transmitting system also comprises:
The broadcast database is used to store the broadcast of generation.
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CNA2007101799295A CN101465818A (en) | 2007-12-19 | 2007-12-19 | Method, server and system for transmitting broadcast message |
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CNA2007101799295A CN101465818A (en) | 2007-12-19 | 2007-12-19 | Method, server and system for transmitting broadcast message |
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Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN102368747A (en) * | 2011-09-11 | 2012-03-07 | 上海量明科技发展有限公司 | Method for providing online information in instant messaging and system thereof |
CN103812889A (en) * | 2012-11-09 | 2014-05-21 | 阿里巴巴集团控股有限公司 | Timeliness information transmission method and device |
CN105704006A (en) * | 2014-11-28 | 2016-06-22 | 腾讯科技(深圳)有限公司 | Message sending, receiving, and displaying methods and systems, sender, and receiver |
CN105721272A (en) * | 2014-12-02 | 2016-06-29 | 腾讯科技(深圳)有限公司 | Message sending method, message receiving method, message displaying method, message displaying system, sender and receiver |
CN108073626A (en) * | 2016-11-15 | 2018-05-25 | 平安科技(深圳)有限公司 | The localization method and device of target customers |
CN110753070A (en) * | 2018-07-23 | 2020-02-04 | 北京国双科技有限公司 | Data communication method, client, server and data communication system |
-
2007
- 2007-12-19 CN CNA2007101799295A patent/CN101465818A/en active Pending
Cited By (10)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN102368747A (en) * | 2011-09-11 | 2012-03-07 | 上海量明科技发展有限公司 | Method for providing online information in instant messaging and system thereof |
CN102368747B (en) * | 2011-09-11 | 2015-09-02 | 上海量明科技发展有限公司 | In order to provide the method and system of the information of reaching the standard grade in instant messaging |
CN103812889A (en) * | 2012-11-09 | 2014-05-21 | 阿里巴巴集团控股有限公司 | Timeliness information transmission method and device |
CN103812889B (en) * | 2012-11-09 | 2017-10-17 | 阿里巴巴集团控股有限公司 | A kind of method and apparatus for transmitting ageing information |
CN105704006A (en) * | 2014-11-28 | 2016-06-22 | 腾讯科技(深圳)有限公司 | Message sending, receiving, and displaying methods and systems, sender, and receiver |
CN105704006B (en) * | 2014-11-28 | 2019-09-17 | 腾讯科技(深圳)有限公司 | Message transmission, reception, methods of exhibiting and system, transmitting terminal, receiving end |
CN105721272A (en) * | 2014-12-02 | 2016-06-29 | 腾讯科技(深圳)有限公司 | Message sending method, message receiving method, message displaying method, message displaying system, sender and receiver |
CN105721272B (en) * | 2014-12-02 | 2020-04-14 | 腾讯科技(深圳)有限公司 | Message sending, receiving and displaying method and system, sending end and receiving end |
CN108073626A (en) * | 2016-11-15 | 2018-05-25 | 平安科技(深圳)有限公司 | The localization method and device of target customers |
CN110753070A (en) * | 2018-07-23 | 2020-02-04 | 北京国双科技有限公司 | Data communication method, client, server and data communication system |
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