CN101415144B - Mobile medium information synthesis business platform system and implementing method thereof - Google Patents
Mobile medium information synthesis business platform system and implementing method thereof Download PDFInfo
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Abstract
The invention discloses a mobile media information integrated business platform system and a realization method. The method comprises the following steps: a mobile terminal user is connected to a media information platform through different basic business channels by a basic business access unit by an integrated access gateway; a business logic control unit generates and executes the business flow and the logic of the media information platform, and collects the user attribute and the terminal attribute of a terminal user, so that all separated businesses are connected in series and the conditions thereof are controlled, and communication, conversion and matching of all businesses are realized; a business generation and management unit manages the media material in the system, the logic parameter of the business, the business logic, and upward and downward channels of the media information; an access unit management application service is applied, a unified third party interface is provided, and an expansibility interface developed in a value-added way on the media information system platform is provided, so as to provide the interface function of business service for an expanded system. In the invention, different business capacity parts can be uniformly applied under an access gateway frame simply and conveniently.
Description
Technical field
The present invention relates to mobile media information business platform technical field, be meant a kind of especially based on the mobile medium information synthesis business platform system on the mobile core network basis and its implementation.
Background technology
Along with the development of mobile communication business, the particularly development of 3G (Third Generation) Moblie service technique, mobile communication combines more and more tightr with the Internet, and mobile value-added service is abundant increasingly.Under the situation of this mobile communication business great development, each operation commercial city is being marched the value-added service field energetically, attempts setting up various mobile communication value-added service platforms.
Operator has developed a large amount of mobile subscribers, yet at present single based on the mobile media information functional form on the based mobile communication professional ability, main form of service remains the speech business based on the basis, and user's acceptance is not high.System is discrete vertical media information system in addition, the service interaction difficulty, the media information effect analysis is single, the media information form mainly is the media information form based on the sending short messages in groups and the WAP page, from actual effect, be difficult to reach the effect of effective mobile digital media information, so, be badly in need of innovation and improve mobile media information service product and business model.
Below be the design of mobile communication service platforms more of the prior art, be compared as follows:
Scheme one, WAP media information data service complete scheme
The data service complete scheme as shown in Figure 1, the user is by PS (Packet Switch, packet switching) the various information and the business tine of the direct access internet in territory, this scheme is emphasized central role of WAP, mainly be based on the WAP business and carry out, can satisfy demand basically mobile data WAP Operational Visit.But this scheme lacks the uniform platform framework, and the miscellaneous service hash can not realize professional unified operation management in data network, is difficult to carry out being difficult to innovate on form of service alternately with other mobile communication business.
Scheme two, note mobile service platform
SMS media information platform main form at present is that sending short messages in groups, cell SMS and user profile are subscribed to.
The service-user perceptibility extreme difference of sending short messages in groups, the main problem of this form of service is planless mass-sending, but can not get the information of wanting for by force the unwanted information of user, the user of actual needs information, operator then can avoid this puzzlement.
Cell SMS can carry out geographical relevant information according to user's approximate region and send, but not in conjunction with customer attribute information, is difficult to filter out user's interest information, the just limited improvement on the basis of mass-sending.
For subscribing manner, then avoided the no purpose of user profile, but form of service is comparatively single, user's cognition degree neither be very big, is difficult to the formation scale on media information market, just the occasion of fraction user application.
Other value-added service situation is that interface is numerous and diverse substantially, and system is vertical independent to be built, repeated construction, equipment and data redundancy and can not intercommunication and utilization.
Integrate, mainly there is following shortcoming in prior art:
Form of service is single, mainly is that form is single based on sending short messages in groups and WAP media information at present, and user's degree of adhesion is poor, can not be mutual between the business, and being difficult to provides good professional use experience to the user.
The platform degree of integration is poor, and each business platform is done things in his own way, the vertical independent operation of each system, and service interaction difficulty, data are difficult to share, and have wasted a large amount of valuable data, and usage ratio of equipment is also relatively poor.
User's acceptance is relatively poor, because present mobile media information is the bulk SMS media information especially, the user dislikes greatly, the form of service of WAP media information is single, audient's face is less, all be difficult to reach the effect of digital marketing, these all need effectively be innovated in form of service and process organization.
Therefore, be necessary very much to carry out effective business innovation, platform innovation, technological innovation at the mobile media information business platform, flow process innovation, thus operation system was done things in his own way before can abandoning, independently build, data are incompatible, can't be multiplexing and intercommunication, equipment are many, the shortcoming of difficult management.
Summary of the invention
In view of this, the objective of the invention is to propose a kind of simpler, unified mobile medium information synthesis business platform system and its implementation.
Based on above-mentioned purpose a kind of mobile medium information synthesis business platform system provided by the invention, comprising:
The basic business access unit is used for by comprehensive access gate, and mobile phone users is linked into medium information synthesis business platform system by different basic business passages;
The service logic control unit, operation flow and logic that service logic is responsible for media information platform generate and the function of carrying out, and responsible collection terminal user's user property and terminal attribute, the business of each separation is connected and condition control, and realize intercommunication, conversion and the cooperation of miscellaneous service;
The professional administrative unit that generates manages the descending and up channel of intrasystem media materials, professional logic parameter, service logic, media information;
Use access unit, the management application service also provides third party's interface of unified standard, is provided at the autgmentability interface of increment exploitation on the media information system platform, and the interface function of business service is provided for expanding system.
Optionally, the described basic business access unit of this system is at down direction:
Use the PARLAYX business interface, the business output of mobile medium information synthesis business platform system is carried out Data Format Transform and is submitted to each service enabler according to service logic and channel demand, and finally be issued to the terminal use;
At up direction:
The data content that the terminal use is submitted to, class of business and the service order submitted to according to the user are routed to synthetic media information service plateform system corresponding service module with the terminal use's of correspondence data and handle.
Optionally, the described professional administrative unit that generates of this system comprises:
Content managing module provides the management of media information content and examines, and the professional material content that provides is managed, and comprises additions and deletions commonly used and changes and look into business operation and other valued added applications;
The logic manage module, be used for the management of service logic, each professional inner operation logic of organization and management, as the application access of levels and the interface of service logic control unit, comprise providing user interface or configuration file to be provided with for administrative staff, the parameter after the configuration will be kept in database or the configuration file, read by going system parameters, the distribution strategy of control and management of media information service disposes its parameter; Channel management module: each channel is managed channel that the business of choosing is used and the parameter that these channels are set;
Workflow Management module: the whole service workflow is carried out logic flow management and parameter configuration, control the operation logic of the flow process between each basic service unit.
Optionally, the described service logic control unit of this system comprises:
The logic generation module is used to generate service logic actual motion flow process, service logic is converted to the flow process of actual execution and is submitted to down one deck carry out adaptive;
The adaptation engine module is used for carrying out data screening at database after service logic generates, and the data content that will meet service logic and system configuration parameter extracts the output engine part;
The content output module is used for after adaptation engine is submitted content after adaptive to, and the content output is transformed into physical content the form that is fit to each professional channel and is submitted to each communication service engine of core net and is issued to the terminal use;
The access interface module has the user profile abstraction function, under up business scenario, and Dynamic Extraction user terminal and user's visit information, and submit to adaptation engine and carry out adaptive as customer parameter.
Optionally, this system also comprises: the user behavior extension apparatus is used for user's follow-up interbehavior logic control and management.
Optionally, this system also comprises: the system synthesis control unit, be used for the running of Comprehensive Control mobile media information business platform, and providing of control miscellaneous service ability provides the unified interface of operation maintenance, and service management and expanded application management function is provided.
Optionally, the described system synthesis control unit of this system comprises:
The system parameters module provides system's global parameter, the working method of control and regulating system;
Subscriber information module, process user information comprises user's essential information, customized information, ordering information, way of paying, groups of users;
Authority management module, the authority information of management comprises platform user authority and terminal user authority, guarantee border that each rank user operates in system not entail dangers to privacy of user data and system safety;
Log management module, system provides the record of user behavior and system information in each rank, with the platform management ability that guarantees to review;
The module parameter module, the module parameter information of processing comprises each business module parameter information, belongs to the configuration of platform logic parameter;
The charging control module provides the charging ability of media information business on each channel, is independent of the billing function of the core net of communication network;
The clearing control module is thrown in the user for forward direction door and rear line such as media information, and settlement management provides online and settlement module off-line, and the user can carry out the clearing and the transfer of fund by this module.
A kind of implementation method of mobile medium information synthesis business platform also is provided based on above-mentioned purpose the present invention, be applied to comprise basic business access unit, service logic control unit, the professional mobile medium information synthesis business platform that generates administrative unit, application access unit, and comprise:
The basic business access unit is linked into media information platform with mobile phone users by different basic business passages by comprehensive access gate;
The service logic control unit generates and operation flow and the logic of carrying out media information platform, and collection terminal user's user property and terminal attribute, the business of each separation is connected and condition control, and realizes intercommunication, conversion and the cooperation of miscellaneous service;
The professional administrative unit that generates manages the descending and up channel of intrasystem media materials, professional logic parameter, service logic, media information;
Use third party's interface that access unit is managed application service and unified standard is provided, be provided at the autgmentability interface of increment exploitation on the media information system platform, the interface function of business service is provided for expanding system.
Optionally, this method further comprises when the mobile medium information synthesis business platform impression information:
Operation logging in system by user door generates administrative unit by business and submits media materials to.
Generate the attribute of importing the targeted customer in the administrative unit in business;
In business generation administrative unit, professional channel and service logic are set, the triggering mode of operation flow is set;
The operation user submits service request to, and the service logic control unit generates the service logic industry issue of being engaged in of going forward side by side;
The terminal use obtains this service requesting information, and chooses this professional mode of use;
The basic business access unit receives the request from the terminal use, this instruction is routed to the service logic control unit, the service logic control unit obtains this user's request and resolves, and is adapted for the form that user terminal is fit to, and the generation business tine is submitted to the basic business access unit and issues;
Issue the back terminal use and get access to this business tine.
Optionally, if this method terminal use obtains by the note instruction, the basic business access unit receives the up note instruction from portable terminal, this note is routed to the service logic control unit to be obtained this instruction and resolves, the professional administrative unit that generates starts operation flow, the service logic control unit be adapted for the form that user terminal is fit to, static or dynamically generate concrete content and be submitted to the basic business access unit and be handed down to the terminal use.
If obtain by WAP, user's basic business access unit after button is obtained in click is routed to user's request the professional adaptation engine of service logic control unit, professional adaptation engine is analyzed this service request, obtain user property and terminal attribute by the service logic control unit, after adaptive, static or dynamically generate concrete business tine, be submitted to the basic business access unit and be handed down to the terminal use;
As input is to have set input total value or other service logics, and the service logic control unit also need read this input strategy and judge whether to be handed down to the terminal use before issuing.
Optionally, this method also comprises after the user gets access to business tine: system issues the system of recording to this.
Optionally, if the further details of user's acquisition request business tine in this method, the then calling of obtaining the further details of business tine by the initiation of C2A system;
The system synthesis control unit arrives system with this call record.
From above as can be seen, mobile medium information synthesis business platform system provided by the invention and its implementation, existing miscellaneous service has been considered in unification, and can partly be unified in these different professional abilities under the application access gateway framework.Professional exploitation and professional operation can be simplified, provide by the unification of application access gateway platform, each interface module can be free mutual under a uniform platform, equipment utilization and data are taken and are greatly improved, and are beneficial to the fast development that the each side that is positioned on the value chain makes a concerted effort to promote mobile communication business.
Have the following advantages specifically:
By a unified media information business platform and an architectural framework, solved the access problem of complicated various communication networks, as mobile network, fixed network, PHS net, realize between each business inner alternately when integrating various existing mobile service, the convenient unified access interface of user is provided and can carries out the hommization business setting according to user's needs.
Solving unified interface inserts between mobile different business and different business mutual, at internal system customization differentiated business stream, by to support, can create personalization, differentiated business workflow flexibly based on (voice, note etc.) the self-defined interaction flow on the different basic businesses.
System possesses unified the input, media information can be chosen in the mutual input scheme on a plurality of professional channel impression information of synthetic media information platform and the different mobile service channels of realization customization, for example the subsequent voice of WAP media information and short message are mutual, make things convenient for the terminal use to obtain relevant information immediately, throw in effect to strengthen media information.
The accurate input of media information: media information consumption effect depends on whether the input of information is accurate, whether satisfied terminal use's demand, the synthetic media information platform is by dynamically obtaining the various user properties in the mobile communication business, the means such as professional Control Parameter of device attribute information physical message, and the filtration of the soft information of user's request, satisfied the accurate input of media information to the full extent, to reach the maximization of media information effect.
The systematic unity charge accounting: system is under the situation of multiple support channels, the information of each channel is thrown in and the with a hook at the end ability of state of mutual information state, can obtain the incidence relation between each Charging Detail Record unit effectively, to reach the realization of the flexible charging pattern under the self-defined strategy, solved the integrated charging problem under the complicated business by all kinds of means.
System possesses the monitoring capacity of unified user to the media information reaction, for the reaction of terminal use to media information, system can monitor and real time record in real time, and provide the intelligent data analytical system that user behavior data is excavated and analyzes, find out the difference between each business and provide the analysis data for improving business.
The secondary consumption of media information: system provides the secondary consumption ability of media information, the ability of C2A (Click to anything) just, comprise the user obtain the laggard walking of media information for ability and the providing of channel, comprise: the ability of clicking direct voice, note, multimedia message, the page, the passage that provides consumer and media information master to contact directly has like this promoted the effect that media information is consumed.
Description of drawings
Fig. 1 is existing WAP media information business platform structural representation;
Fig. 2 is the structural representation of embodiment of the invention mobile medium information synthesis business platform.
Embodiment
With reference to the accompanying drawings the present invention is described more fully, exemplary embodiment of the present invention wherein is described.
For achieving the above object, proposed a kind of based on comprehensive mobile media information system and service implementation method thereof on the mobile communication business basis.
Below in conjunction with the drawings, embodiments of the present invention are described.
Be implemented in the key of the media information business of moving communicating field
Has service channel end to end:, connect the different basic business under the diverse network (mobile network and PHS net, fixed network), and the information that realizes on this basis is with multi-form transmission by comprehensive access gate;
User Recognition and professional adaptation ability completely: can the characteristics of User Recognition ability be discerned accurately to the user by core net in the mobile service, carry out the transmission of individual business information by this ability;
Business interaction, data sharing: the professional ability of integrated multiple channel professionally is able to intercommunication under a single platform under a platform, therefore user data also is able to multiplexing, therefore can design operation flow and combinations of services more flexibly, increase the customer service viscosity effectively;
The isolation of the complexity of the business of basis communication: the complexity and the diversity of shielding network;
Realize that business and bearer network are separated, to make full use of Internet resources;
Having set up a cover on mobile bearer network and fixed network is core with the service integration terrace part, and comprises system synthesis control section, service logic control unit, basic business access unit, open service operation management system.This service operation management system meets the developing direction of technology; Open, standardized professional ability api interface are provided; Has service access integration ability fast; But be with good expansibility and integration; Realize and the independence of basic bearer network and the professional diversity of many bearer networks.
This service operation management system is passage and the information increment platform that connects media information master and final terminal use, for operator provides one to push fast, personalized Adapted information also has the accounting management improved and the business platform and the content platform of multi-service binding, but system both distributed deployment also can carry out disposing centralizedly, reaches the flexible and changeable adaptability that the network platform is set up.
Wherein, can constantly expand the new later stage and use on this platform, by the structure of Distributed Calculation platform, computing capability can be distributed on each different platform, carry out the transmission of message by network, carrying out returning to caller after a series of calculating on the different platforms, the communication link of carrying can be TCP/IP, HTTP, Web Service etc., package system module flexibly so just, the system of building appropriate scale flexibly realizes interconnected.
Mobile communication synthetic media information service platform can comprise existing business and emerging service, main have a WAP (Wireless Application Protocol, Wireless Application Protocol), SMS (Short Message System, note system), MMS (Multiple MediaSystem, MMS system), LCS (Location Service, location service), CRBT (Coloring Ring Back Tone, Ring Back Tone service), RFID (radio-frequency card), Streaming Media, business such as two-dimension code.
Main functional modules
As shown in Figure 2, the mobile medium information synthesis business platform system structure mainly comprises:
Basic business access unit 210, it is the channel that the mobile subscriber is linked into mobile synthetic media information platform system, pass through comprehensive access gate, mobile phone users is linked into mobile synthetic media information platform system by different basic business passages, and the channel that provides comprises: WAP (wireless Internet access), note SMS, multimedia message MMS, location-based service LBS, service propelling WAP-PUSH, CRBT CRBT, Streaming Media etc.
Described Service Gateway is used for the various mobile network's business of interface, forms the integrated service ability part of mobile communication service platform.Service access gateway can be realized by hardware platform or middleware software platform.
At down direction:
The basic business access unit is the middleware structure that belongs between IT face and the communication face, use the PARLAYX business interface, the business output of mobile medium information synthesis business platform system is carried out Data Format Transform and is submitted to each service enabler according to service logic and channel demand, and finally be issued to the terminal use;
At up direction:
The data content that the terminal use is submitted to carries out route, and class of business and the service order submitted to according to the user are routed to synthetic media information service plateform system corresponding service module with the terminal use's of correspondence data and handle.
The professional administrative unit 220 that generates, main function is:
Media contents management:
Intrasystem media materials is managed, and include file attribute and file input and output IO management are revised inquiry as deletion, upload functions such as download, also comprise the material preview for material, even simple online editing function;
The service logic management:
Manage by the logic parameter and the service logic of system interface business, as main filtration match parameter such as user's match attribute (as collecting user property and user terminal hardware attribute) requirement is set, medium are thrown in the geography information requirement, the carrier network attribute, parameters such as charging property, perhaps management function such as service operation logical edit;
Professional channel management:
Descending and up channel to media information manages, and specifies each professional Channel Selection, as multimedia message, and professional channel such as WAP, and each professional channel carried out the service parameter setting with control operation flow and attribute;
Workflow Management:
Throw in for comprehensive media business, may relate to complicated multi-service interaction flow or operation flow order, the order that workflow promptly takes place each subservice of inside of business or subfunction is carried out control in logic, to each contingent each professional trigger, shift, flow process such as end and state carry out a series of management; Simple example: the user carries out the multimedia message trigger flow by the note instruction, and trigger condition needs system to realize trigger condition is set, as satisfies trigger condition and can trigger the multimedia message flow process;
Comprise:
Content managing module 221: provide the management of media information content and examine, comprise that the professional material content to providing manages, comprise additions and deletions commonly used and change and look into business operation and other valued added applications.
Logic manage module 222: be used for the management of service logic, each professional inner operation logic of organization and management, as the application access of levels and the interface of service logic control unit, comprise and provide user interface or configuration file to be provided with for administrative staff, parameter after the configuration will be kept in database or the configuration file, by going system parameters to read, the distribution strategy of control and management of media information service disposes its parameter;
This module is by being accessed in the business information in database or the configuration file, and the business that makes has different business performances according to parameter, to reach the professional purpose of accurate control.Wherein, business information comprises: basic parameter information such as professional essential information, business interface, media information, professional rate, billing model are come the initialization condition parameter of configuration service logic,
Give an example, it is 2 maos/bar that the rate of certain small video or figure (as being used for two-dimension code) is set to preceding 100, is that 3 maos every or 1000 of limits just no longer issue after surpassing, and this charging policy is exactly self-defined professional rate and billing model.
Channel management module 223: each channel is managed channel that the business of choosing is used and the parameter that these channels are set;
Workflow Management module 224: the whole service workflow is carried out logic flow management and parameter configuration, control the operation logic of the flow process between each basic service unit;
The whole service flow process is to be made of a lot of sub-processes, and selection between each sub-process and linking are to be managed and controlled by the vocational work flow module, its objective is design and controls a flow process that business is concrete; As having comprised note and MMS in the business, its flow scheme design is that first step note is descending, the second step note up (answer specific instruction), and the 3rd the step multimedia message is descending has constituted a complete Business Works, wherein, each step all is a complete sub-process.
Service logic control unit 230:
Operation flow and logic that service logic is responsible for media information platform generate and the function of carrying out, and responsible collection terminal user's user property and terminal attribute, by the service logic control unit, the business of each separation is connected and condition control, and realize intercommunication, conversion and the cooperation of miscellaneous service.
Wherein, terminal use's user property and terminal attribute mainly comprise: the user describes interface, the terminal of part UserProf and describes the interface of part UAProf and the interface of portal user part A PP.The service integration controlling platform is described the setting that part UserProf interface carries out user individual by the user and is thought that the user provides personalized service; The service integration controlling platform is described part UAProf interface by terminal, according to the stored record of the hardware configuration of ME such as user agent such as mobile phone, PDA, laptop computer, software version with conversion, optimization, adaptation service; The service integration controlling platform is controlled portal user part Portal according to the situation of authentification of user result, system business setting and is provided personalized service for user's business by the APP interface.
Wherein, the user describes part User Prof, it mainly is the setting of stored record user individual, thus, mobile medium information synthesis business platform according to the present invention is described these that preserved in the part according to this user and is set to this user personalized service is provided, and the user also can revise the setting of the personalization of oneself easily at any time simultaneously.
Terminal parameter UAProf, be to the hardware configuration of mobile device ME (Mobile Equipment) such as user agent such as mobile phone, PDA, laptop computer, the stored record of software version, with this as one of foundation of mobile media information business platform according to the present invention conversion, optimization, adaptive miscellaneous service.
Terminal parameter comprises terminal type, model, manufacturer, display size, tonal gradation, operating system and version, audio/video coding, microbrowser manufacturer and version, identifiable language and the version supported, the script of supporting, transmission bearer ability (GPRS support, WCDMA etc.) professional ability (WAP, KJAVA, etc.), information such as DTD (Document TypeDefinition) file format definition.
The terminal parameter obtain manner can be that the User-Agent among static registration or UA-Profile, the HTTP Head dynamically reports.Service server will provide content corresponding by the characteristic and the ability of UA Profile definition.The user access control module adopts based on database structure query language SQL and realizes the end message visit.
Mobile communication media information business platform partly obtains customer parameter and attribute by basic business access unit and system's control and management, and mobile medium information synthesis business platform provides according to the business that the situation of customer parameter and attribute, system business setting is controlled the user in this portal user part.
Comprise in the service logic control unit 230:
Logic generation module 231 generates service logic actual motion flow process, service logic is converted to the flow process of actual execution and is submitted to down one deck carry out adaptive;
Adaptation engine module 232 after service logic generates, is carried out data screening at database, and the data content that will meet service logic and system configuration parameter extracts the output engine part;
Content output module 233, after the content after the adaptation engine submission is adaptive, the content output is transformed into physical content the form that is fit to each professional channel and is submitted to each communication service engine of core net and is issued to the terminal use;
Access interface module 234 has the user profile abstraction function, under up business scenario, and Dynamic Extraction user terminal and user's visit information, and submit to adaptation engine and carry out adaptive as customer parameter.
Use access unit 240:
Using access unit mainly is management application service and third party's interface that unified standard is provided, and is provided at the autgmentability interface of increment exploitation on the media information system platform, and the interface function part of business service is provided for expanding system.
Go out as shown in FIG. 2, use access unit 240 and mainly comprise using and describe part A ppProf and service application part, and the unified business interface that utilizes standard is based on HTTP or soap protocol.
Wherein, use to describe part A ppProf, be used for carrying out service definition, docking port standard, charge mode, business statistics etc. and be provided with and stipulate activating business;
Service application partly is used to the application of expansion platform that exploitation corresponding mobile applied business interface is provided;
Use in the access unit 240 and comprise: the Internet portal module 241, WAP door module 242, note door module 243 and other business interface modules 244, use access module by these, accessing to Internet user, WAP user, the cellphone subscriber provides a comprehensive portal platform.
System synthesis control unit 250 is the control and management parts according to mobile media information business platform of the present invention, and it provides the comprehensive platform management to support, control and coordinates user insert and use and insert, and unified information platform is provided, and the interface of operation management is provided.
Go out as shown in FIG. 2, system synthesis control unit 250 mainly comprises functions such as system management, service management and expanded application management;
The system management controlled function is meant, the running of Comprehensive Control mobile media information business platform, and providing of control miscellaneous service ability provides the unified interface of operation maintenance.Be provided to the interface of various piece in addition: the interface that connects the interface of basic business access unit, the interface that connects expansion, connection content generation administrative section interface, connection application management.
In the system synthesis control unit, comprise system parameters module 251, user property module 252, authority management module 253, statistical analysis module 254, log management module 255, module parameter module 256, charging control module 257 and clearing control module 258.Wherein,
System parameters module 251:
Mainly provide system's global parameter, the working method of control and regulating system.
Subscriber information module 252:
User profile comprises essential information, customized information, ordering information, way of paying, groups of users of user or the like.
Authority management module 253:
The authority information of management comprises platform user authority and terminal user authority, guarantee border that each rank user operates in system not entail dangers to privacy of user data and system safety.
Log management module 255:
System provides the record of user behavior and system information in each rank, with the platform management ability that guarantees to review.
Module parameter module 256:
The module parameter information of handling comprises each business module parameter information, belong to the configuration of platform logic parameter, be to each business module such as WAP, the configuration of message and multimedia message business module and control, module adopts and realizes message reference based on database structure query language SQL.
Charging control module 257: provide platform to the charging ability of media information business on each channel, be independent of the billing function of the core net of communication network, for providing, the input of media information business on each channel throw in data and associated data (having triggered user's multimedia message behavior etc. as note) more accurately, than the analysis ability of the more relevant property of core network data;
Simultaneously, based on charging difference media information platform and common wireless traffic, the charging control module provides the service billing model, but billing model under a plurality of composite service flow processs of associate management and wholesale price are handled;
Clearing control module 258:
Throwing in user's settlement management for forward direction door and rear line such as media information provides online and settlement module off-line, and the user can carry out the clearing and the transfer of fund by this module.
In addition, this system synthesis control unit 250 also provides the data collection and analysis function.
Data acquisition: media information is rendered to the data statistics of each channel log file that forms and transmission and the screening that provides data transmission interface to carry out log file is provided.
Data analysis: the record of initial data statistics is imported to data analysis system, carry out each dimension analysis of user behavior and media information behavior, for business decision and media information input thereof provide the business game basis.
Comprise in the user behavior extension apparatus 260:
The C2A system, i.e. user's follow-up interbehavior logic control and management comprised the subsequent action of user behavior, comprising: click-to-dial, click redirect, click note, click multimedia message.
The C2A system keeps user behavior extending space and system business support simultaneously, and the type of service of whole IAD supports all can be carried out logical combination, is configured to the carrying channel of user behavior expansion.
User's follow-up behavior can become a professional mode that triggers again, and records database at database in the mode of sql like language, becomes one of data source of user behavior data analysis mining.
Connect the interface that the user inserts part, the rights parameters of being in charge of platform user manages, simultaneously, the management of the CAMEL-Subscription-Information of management of end-user, because, being distributed on of media information needs the user to contract just to carry out media information to throw under the partial service pattern, for example the issue of CRBT media information just needs that the terminal use's is signatory.
In the transmittance process of media information, the user can derive the secondary marketing message once more to the reaction of media information, and the terminal use need carry out next step interaction with platform, to improve the actual effect of media information.
User behavior extend belong to can manage, customizable module, system is set to following behavior to the back to terminal use's behavior according to forward direction user's needs;
The user behavior extension comprises:
Click webpage: the user needs further to understand under the situation of media information, and the user clicks, and opens the detailed page of media information and understands specifying information;
Click note: the user is clicking or up-on command, and system issues corresponding short message to user terminal according to user behavior, such as: the user clicks the back system and issues specific descriptions information to user terminal.
Click multimedia message: the user is clicking or up-on command, and system issues corresponding multimedia message information to user terminal according to user behavior, such as: the user clicks the back system and issues reward voucher to user terminal.
Click-to-dial: the user clicks page button, and system initiates the audio call between third party's platform and the user according to user profile, and the user can connect after hearing ring and third-party voice, has satisfied demands such as user speech consulting.
When this system throws in the information of carrying out, mainly comprise following process:
Operation logging in system by user door generates administrative unit by business and submits media materials to.
Generate the attribute of importing the targeted customer in the administrative unit in business;
In business generation administrative unit, professional channel and service logic are set, the triggering mode of operation flow is set;
The operation user submits service request to, and the service logic control unit generates the service logic industry issue of being engaged in of going forward side by side;
The terminal use obtains this service requesting information, and chooses and use this professional mode or system to carry out channel such as medium to notify this business of user to come into operation;
The basic business access unit receives the request from the terminal use, this instruction is routed to the service logic control unit, the service logic control unit obtains this user's request and resolves, and is adapted for the form that user terminal is fit to, and the generation business tine is submitted to the basic business access unit and issues;
Issue the back terminal use and get access to this business tine.
Giving one example below illustrates the workflow of system of the present invention, professional for preparing multimedia message media information of input among this embodiment, as the two-dimension code media information, may further comprise the steps:
Step 1, operation logging in system by user door, the Content Management submodule that generates administrative unit by business is submitted media materials to.
Step 2, generate administrative unit in business and (contain subordinate's submodule such as Content Management, logic manage etc.) targeted customer's attribute is set on the logic manage module interfaces, as: ownership place is Shanghai, women user, terminal is parameters such as terminal (obtain end message by logic module, be used for the business that WAP and multimedia message can be obtained user UA) more than 2000 yuan and rate.
Step 3 is provided with professional note and multimedia message or the WAP channel of using by the channel management module, and by the Workflow Management module operation flow being set is that note instruction triggers or WAP trigger, and the note instruction code is YHQ-KFC (reward voucher-KFC).
Step 4, the operation user submits service request to, and operation management person user carries out after the business audit generating the industry issue of being engaged in of going forward side by side of this logic by the service logic control unit.
Step 5, the terminal use obtains this service requesting information through various channels, and chooses certain and use this professional mode
Step 6, if the terminal use has chosen by the note instruction and has obtained, the basic business access unit receives the up note instruction from portable terminal, the basic business access unit is routed to the service logic control unit with this note and obtains this instruction and resolve, know that the user needs KFC's reward voucher, be judged as the Shanghai user, satisfy and issue requirement, the professional Workflow Management module that generates administrative unit can start operation flow, professional adaptation engine through the service logic control unit is adapted for the form that user terminal is fit to, as suitable size and number of colours, static or dynamically to generate concrete content (be the reward voucher content by the content output module, dynamic part such as date, serial number) being submitted to the basic business access unit issues.
Step 6 ', if obtain by WAP, user's basic business access unit after button is obtained in click is routed to user's request the professional adaptation engine of service logic control unit, professional adaptation engine is analyzed this service request, be found to be by WAP and click request multimedia message reward voucher, can obtain user property and terminal attribute (information such as UA) by the service logic control unit, after adaptive, give the content output module by professional adaptation engine, static or dynamically to generate concrete business tine (be the reward voucher content by the content output module, dynamic part such as date, serial number), be submitted to the basic business access unit after generating successfully and be handed down to the terminal use.
Step 7 issues the back terminal use and gets access to this reward voucher.
Step 8, system issues system's of recording (the Comprehensive Control partial log charges modules such as statistics) to this, so that the later stage rate are handled (to throwing mechanism, as the advertiser of KFC) so that settle accounts according to effect.
In addition, in the step 6, be to have set input total value or other service logics as input, the service logic control unit also need read this input strategy and judge whether to issue before issuing.
The user might click (the C2A system of user behavior extension) to obtain further details, this moment, the user clicked the prior call number that is provided with of audio call (WAP) to obtain details by professional interface such as WAP door, initiated this calling by the C2A system;
The log management module of system synthesis control unit and statistical analysis module arrive system with this call record.
Description of the invention is in order to provide for the purpose of example and the explanation, and is not exhaustively or limit the invention to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.Selecting and describing embodiment is for better explanation principle of the present invention and practical application, thereby and makes those of ordinary skill in the art can understand the various embodiment that have various modifications that the present invention's design is suitable for special-purpose.
Claims (10)
1. a mobile medium information synthesis business platform system is characterized in that, comprising:
The basic business access unit is used for by comprehensive access gate, and mobile phone users is linked into medium information synthesis business platform system by different basic business passages;
The service logic control unit, operation flow and the logic of being responsible for media information platform generate and the function of carrying out, and responsible collection terminal user's user property and terminal attribute, the business of each separation is connected and condition control, and realize intercommunication, conversion and the cooperation of miscellaneous service;
The professional administrative unit that generates manages the descending and up channel of intrasystem media materials, professional logic parameter, service logic, media information;
Use access unit, the management application service also provides third party's interface of unified standard, is provided at the autgmentability interface of increment exploitation on the media information system platform, and the interface function of business service is provided for expanding system;
The system synthesis control unit is used for the running of Comprehensive Control mobile media information business platform, and providing of control miscellaneous service ability provides the unified interface of operation maintenance, and service management and expanded application management function are provided.
2. system according to claim 1 is characterized in that, described basic business access unit is at down direction:
Use the PARLAYX business interface, the business output of mobile medium information synthesis business platform system is carried out Data Format Transform and is submitted to each service enabler according to service logic and channel demand, and finally be issued to the terminal use;
At up direction:
The data content that the terminal use is submitted to, class of business and the service order submitted to according to the user are routed to synthetic media information service plateform system corresponding service module with the terminal use's of correspondence data and handle.
3. system according to claim 1 is characterized in that, the described professional administrative unit that generates comprises:
Content managing module provides the management of media information content and examines, and the professional material content that provides is managed, and comprises additions and deletions and changes and look into business operation;
The logic manage module, be used for the management of service logic, each professional inner operation logic of organization and management, as the application access of levels and the interface of service logic control unit, comprise providing user interface or configuration file to be provided with for administrative staff, the parameter after the configuration will be kept in database or the configuration file, read by system parameters, the distribution strategy of control and management of media information service disposes its parameter; Channel management module: each channel is managed channel that the business of choosing is used and the parameter that these channels are set;
Workflow Management module: the whole service workflow is carried out logic flow management and parameter configuration, control the operation logic of the flow process between each basic service unit.
4. system according to claim 1 is characterized in that, described service logic control unit comprises:
The logic generation module is used to generate service logic actual motion flow process, service logic is converted to the flow process of actual execution and is submitted to down one deck carry out adaptive;
The adaptation engine module is used for carrying out data screening at database after service logic generates, and the data content that will meet service logic and system configuration parameter extracts the output engine part;
The content output module is used for after adaptation engine is submitted content after adaptive to, and the content output is transformed into physical content the form that is fit to each professional channel and is submitted to each communication service engine of core net and is issued to the terminal use;
The access interface module has the user profile abstraction function, under up business scenario, and Dynamic Extraction user terminal and user's visit information, and submit to adaptation engine and carry out adaptive as customer parameter.
5. system according to claim 1 is characterized in that, this system also comprises: the user behavior extension apparatus is used for user's follow-up interbehavior logic control and management.
6. system according to claim 1 is characterized in that, this system further comprises: the user behavior extension apparatus comprises:
The C2A system is used for user's follow-up interbehavior logic control and management, has comprised the subsequent action of user behavior, comprising: click-to-dial, click redirect, and click note, click multimedia message;
The C2A system keeps user behavior extending space and system business support simultaneously, and the type of service of whole IAD supports all can be carried out logical combination, is configured to the carrying channel of user behavior expansion;
Wherein, the user behavior extension comprises:
Click webpage: the user needs further to understand under the situation of media information, and the user clicks, and opens the detailed page of media information and understands specifying information;
Click note: the user is clicking or up-on command, and system issues corresponding short message to user terminal according to user behavior;
Click multimedia message: the user is clicking or up-on command, and system issues corresponding multimedia message information to user terminal according to user behavior;
Click-to-dial: the user clicks page button, and system initiates the audio call between third party's platform and the user according to user profile, and the user can connect after hearing ring and third-party voice.
7. the implementation method of a mobile medium information synthesis business platform, it is characterized in that, be applied to comprise basic business access unit, service logic control unit, the professional mobile medium information synthesis business platform that generates administrative unit, application access unit, and comprise:
The basic business access unit is linked into media information platform with mobile phone users by different basic business passages by comprehensive access gate;
The service logic control unit generates and operation flow and the logic of carrying out media information platform, and collection terminal user's user property and terminal attribute, the business of each separation is connected and condition control, and realizes intercommunication, conversion and the cooperation of miscellaneous service;
The professional administrative unit that generates manages the descending and up channel of intrasystem media materials, professional logic parameter, service logic, media information;
Use third party's interface that access unit is managed application service and unified standard is provided, be provided at the autgmentability interface of increment exploitation on the media information system platform, the interface function of business service is provided for expanding system;
When the mobile medium information synthesis business platform impression information, further comprise:
Operation logging in system by user door generates administrative unit by business and submits media materials to;
Generate the attribute of importing the targeted customer in the administrative unit in business;
In business generation administrative unit, professional channel and service logic are set, the triggering mode of operation flow is set;
The operation user submits service request to, and the service logic control unit generates the service logic industry issue of being engaged in of going forward side by side;
The terminal use obtains this service requesting information, and chooses this professional mode of use;
The basic business access unit receives the request from the terminal use, route the request to the service logic control unit, the service logic control unit obtains this user's request and resolves, and is adapted for the form that user terminal is fit to, and the generation business tine is submitted to the basic business access unit and issues;
The terminal use gets access to this business tine.
8. method according to claim 7, it is characterized in that, described basic business access unit receives the request from the terminal use, route the request to the service logic control unit, the service logic control unit obtains this user's request and resolves, be adapted for the form that user terminal is fit to, generate business tine and be submitted to the basic business access unit and issue step and also comprise:
If the terminal use obtains by the note instruction, the basic business access unit receives the up note instruction from portable terminal, the instruction of this note is routed to the service logic control unit obtains this note instruction and resolves, the professional administrative unit that generates starts operation flow, the service logic control unit be adapted for the form that user terminal is fit to, static or dynamically generate concrete content and be submitted to the basic business access unit and be handed down to the terminal use;
If obtain by WAP, user's basic business access unit after button is obtained in click is routed to user's request the professional adaptation engine of service logic control unit, professional adaptation engine is analyzed this user's request, obtain user property and terminal attribute by the service logic control unit, after adaptive, static or dynamically generate concrete business tine, be submitted to the basic business access unit and be handed down to the terminal use;
As input is to have set the input total value, and the service logic control unit also need read this input total value and judge whether to be handed down to the terminal use before issuing.
9. method according to claim 7 is characterized in that this method also comprises: system issues the system of recording to this after the user gets access to business tine.
10. method according to claim 7 is characterized in that,
If the further details of user's acquisition request business tine, then this method also comprises: the calling that the further details of business tine are obtained in initiation;
The system synthesis control unit arrives system with this call record.
Priority Applications (2)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2008101828432A CN101415144B (en) | 2008-12-10 | 2008-12-10 | Mobile medium information synthesis business platform system and implementing method thereof |
| HK09105966.0A HK1128380A1 (en) | 2008-12-10 | 2009-07-03 | A comprehensive service platform of mobile media information and realizing method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2008101828432A CN101415144B (en) | 2008-12-10 | 2008-12-10 | Mobile medium information synthesis business platform system and implementing method thereof |
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| CN101415144A CN101415144A (en) | 2009-04-22 |
| CN101415144B true CN101415144B (en) | 2010-08-11 |
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| HK (1) | HK1128380A1 (en) |
Families Citing this family (16)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101656926B (en) * | 2009-09-09 | 2012-07-04 | 卓望数码技术（深圳）有限公司 | Method and server for making multimedia message, service access method and access server |
| CN102111441B (en) * | 2010-12-22 | 2014-04-16 | 北京新媒传信科技有限公司 | Multi-channel data service handling system and method |
| CN102064990A (en) * | 2011-02-22 | 2011-05-18 | 深圳市同洲电子股份有限公司 | Service network access platform and method |
| CN102195974A (en) * | 2011-03-28 | 2011-09-21 | 苏州汉辰数字多媒体有限公司 | Interactive service portal customization platform and realization method thereof |
| CN102333073B (en) * | 2011-06-21 | 2014-10-22 | 北京新媒传信科技有限公司 | Service management method and system of IMS [IP (internet protocol) multimedia subsystem] |
| CN102509043A (en) * | 2011-10-14 | 2012-06-20 | 中国联合网络通信集团有限公司 | Digital-copyright-based download method and device thereof |
| CN102710670A (en) * | 2012-07-03 | 2012-10-03 | 复旦大学 | Business access and management system serving radio and television operators |
| CN103839170B (en) * | 2012-11-21 | 2017-05-24 | 大连灵动科技发展有限公司 | Electronic advertising engine design method |
| CN103729778A (en) * | 2013-12-12 | 2014-04-16 | 广州市网威信息技术有限公司 | Omni-channel advertisement accurate delivery system and method |
| CN104753774B (en) * | 2013-12-26 | 2018-07-24 | 中国移动通信集团公司 | A kind of distributed enterprise comprehensive access gate |
| CN104301380A (en) * | 2014-08-29 | 2015-01-21 | 中邮科通信技术股份有限公司 | IMS-based terminal management and service distribution system |
| CN108446370B (en) * | 2018-03-15 | 2019-04-26 | 苏州思必驰信息科技有限公司 | Voice data statistical method and system |
| CN108595924B (en) * | 2018-04-28 | 2022-08-02 | 平安科技（深圳）有限公司 | Business authority management method and device, computer equipment and storage medium |
| CN110418174B (en) * | 2019-07-26 | 2021-07-27 | 秒针信息技术有限公司 | Method and device for determining type of terminal equipment, electronic equipment and storage medium |
| CN110730220B (en) * | 2019-09-26 | 2022-08-12 | 深圳市保臻社区服务科技有限公司 | Intelligent scheduling method and device based on system current business capability integration |
| CN113630506A (en) * | 2021-08-09 | 2021-11-09 | 广西东信易通科技有限公司 | Method and system for pushing video color ring back tone service |
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2008
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| CN101415144A (en) | 2009-04-22 |
| HK1128380A1 (en) | 2009-10-23 |
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