CN101415144A - Mobile medium information synthesis business platform system and implementing method thereof - Google Patents
Mobile medium information synthesis business platform system and implementing method thereof Download PDFInfo
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Abstract
The invention discloses a mobile media information integrated business platform system and a realization method. The method comprises the following steps: a mobile terminal user is connected to a media information platform through different basic business channels by a basic business access unit by an integrated access gateway; a business logic control unit generates and executes the business flow and the logic of the media information platform, and collects the user attribute and the terminal attribute of a terminal user, so that all separated businesses are connected in series and the conditions thereof are controlled, and communication, conversion and matching of all businesses are realized; a business generation and management unit manages the media material in the system, the logic parameter of the business, the business logic, and upward and downward channels of the media information; an access unit management application service is applied, a unified third party interface is provided, and an expansibility interface developed in a value-added way on the media information system platform is provided, so as to provide the interface function of business service for an expanded system. In the invention, different business capacity parts can be uniformly applied under an access gateway frame simply and conveniently.
Description
Technical Field
The invention relates to the technical field of mobile media information service platforms, in particular to a mobile media information integrated service platform system based on a mobile core network and an implementation method thereof.
Background
With the development of mobile communication services, especially the development of third generation mobile communication service technologies, mobile communication and the internet are more and more closely combined, and mobile value-added services are more and more beneficial. Under the condition of the great development of the mobile communication service, each operator tries to establish various mobile communication value-added service platforms in the field of great marching value-added service.
Operators develop a large number of mobile users, however, the mobile media information function form based on the basic service capability of mobile communication is single, the main service form is still based on the basic voice service, and the user acceptance is not high. In addition, the system is a discrete vertical media information system, the service interaction is difficult, the media information effect analysis is single, the media information form is mainly a media information form based on short message group sending and a WAP page, and from the practical effect, the effect of effective mobile digital media information is difficult to achieve, so that innovation and improvement of mobile media information service products and business models are urgently needed.
The following are some design schemes of mobile communication service platforms in the prior art, as compared with the following:
scheme one, WAP media information data service complete scheme
As shown in fig. 1, a data service integrity scheme is that a user directly accesses various information and service contents of the internet through a PS (Packet Switch) domain, and the scheme emphasizes the central role of WAP, mainly based on WAP service development, and can basically meet the requirement for access to mobile data WAP service. However, the scheme lacks a uniform platform architecture, and various service hashes are in a data network, so that uniform operation management of services cannot be realized, interaction with other mobile communication services is difficult, and innovation in service form is difficult.
Scheme two, short message mobile service platform
The main current forms of mobile short message media information platforms are short message group sending, cell short message and user information subscription.
The service form of the short message group sending has the main problems that the short message group sending has poor user perception, the service form forces the unwanted information to the user, the user needing the information actually can not obtain the wanted information, and the operator can avoid the confusion.
The cell short message can be sent according to the geographical related information of the approximate area of the user, but the information which the user is interested in is difficult to screen out without combining the user attribute information, and the improvement is limited on the basis of mass sending.
For the subscription mode, the inattentiveness of user information is avoided, but the service form is single, the user cognition is not very high, the scale is difficult to form in the media information market, and the method is only suitable for a small part of users.
Other value-added service conditions are basically that interfaces are complicated, a system is vertically and independently constructed, repeated construction is carried out, equipment and data are redundant, and intercommunication and utilization cannot be carried out.
In summary, the prior art mainly has the following disadvantages:
the service form is single, the main purpose is short message group sending and WAP media information, the form is single, the user adhesion degree is poor, the service can not be interacted, and the user can hardly provide good service using feeling.
The integration degree of the platforms is poor, each service platform is in charge of, each system operates vertically and independently, service interaction is difficult, data is difficult to share, a large amount of valuable data is wasted, and the utilization rate of equipment is poor.
The user acceptance is poor, the user feels great dislike due to the existing mobile media information, particularly mass short message media information, the WAP media information has single service form and small audience, the digital marketing effect is difficult to achieve, and effective innovation needs to be carried out on the service form and the process organization.
Therefore, it is necessary to perform effective service innovation, platform innovation, technical innovation and flow innovation on a mobile media information service platform, so that the defects that the prior service system is respectively administrative and independently constructed, incompatible data, incapable of multiplexing and communicating, multiple devices and difficult to manage can be overcome.
Disclosure of Invention
In view of this, the present invention provides a simpler and more uniform mobile media information integrated service platform system and an implementation method thereof.
Based on the above object, the present invention provides a mobile media information integrated service platform system, which comprises:
the basic service access unit is used for accessing the mobile terminal user to the media information integrated service platform system through different basic service channels through the integrated access gateway;
the service logic control unit is responsible for generating and executing the service flow and logic of the media information platform, collecting the user attribute and the terminal attribute of the terminal user, performing serial connection and condition control on each separated service, and realizing intercommunication, conversion and cooperation of various services;
the service generation management unit is used for managing media materials in the system, service logic parameters, service logic and downlink and uplink channels of media information;
the application access unit manages application services, provides a third-party interface with unified standard, provides an extensible interface for value-added development on a media information system platform, and provides an interface function of business services for an extended system.
Optionally, in the system, the basic service access unit is in a downlink direction:
applying PARLAYX service interface, converting the service output of the mobile media information integrated service platform system according to service logic and channel requirements, submitting the data format to each service engine, and finally issuing the service output to the terminal user;
in the uplink direction:
and for the data content submitted by the terminal user, routing the corresponding data of the terminal user to a service module corresponding to the integrated media information service platform system for processing according to the service type and the service instruction submitted by the user.
Optionally, the service generation management unit of the system includes:
the content management module is used for managing and approving media information content, managing the content of the provided service materials, and including common value-added, deleted, modified and checked service operation and other value-added applications;
the logic management module is used for managing service logics, organizing and managing operation logics in each service, is used as an interface of an upper application access and lower application access and service logic control unit, and comprises a user interface or a configuration file for setting by management personnel, configured parameters are stored in a database or the configuration file, and the parameters are configured by reading system parameters, controlling and managing a media information service issuing strategy; the channel management module: managing each channel, selecting channels used by the service and setting parameters of the channels;
a workflow management module: and carrying out logic flow management and parameter configuration on the whole service workflow, and controlling the operation logic of the flow among the basic service units.
Optionally, the service logic control unit of the system includes:
the logic generation module is used for generating a business logic actual operation flow, converting the business logic into an actual execution flow and submitting the actual execution flow to the next layer for adaptation;
the adaptation engine module is used for screening data in the database after the business logic is generated and extracting the data content which accords with the business logic and the system configuration parameters to the output engine part;
the content output module is used for converting the physical content into a format suitable for each service channel and submitting the physical content to each communication service engine of the core network to be issued to the terminal user after the adaptive engine submits the adapted content;
and the access interface module has a user information extraction function, dynamically extracts the access information of the user terminal and the user in an uplink service scene, and submits the access information to the adaptation engine to be used as a user parameter for adaptation.
Optionally, the system further comprises: and the user behavior extension unit is used for controlling and managing the subsequent interactive behavior logic of the user.
Optionally, the system further comprises: and the system comprehensive control unit is used for comprehensively controlling the operation of the mobile media information service platform, controlling the provision of various service capabilities, providing a uniform interface for operation and maintenance, and providing service management and expanded application management functions.
Optionally, the system comprehensive control unit of the system includes:
the system parameter module is used for providing system global parameters and controlling and adjusting the working mode of the system;
the user information module is used for processing user information, including basic information, personalized information, ordering information, payment mode and user group of the user;
the authority management module is used for managing authority information including platform user authority and terminal user authority, and ensuring that the boundary of operation of each level of users on the system does not endanger user privacy data and system safety;
the log management module is used for recording user behaviors and system information at each level by the system so as to ensure the traceability of the platform management capability;
the module parameter module is used for processing module parameter information including parameter information of each service module and belonging to platform logic parameter configuration;
the charging control module provides the charging capability of the media information service on each channel and is independent of the charging function of a core network of a communication network;
the settlement control module provides an on-line settlement module and an off-line settlement module for forward portals and backward users such as media information delivery users, and the users can settle and transfer funds through the on-line settlement module.
The present invention also provides a method for implementing a mobile media information integrated service platform, which is applied to a mobile media information integrated service platform comprising a basic service access unit, a service logic control unit, a service generation management unit and an application access unit, and comprises:
the basic service access unit accesses the mobile terminal user to the media information platform through different basic service channels through the integrated access gateway;
the service logic control unit generates and executes the service flow and logic of the media information platform, collects the user attribute and the terminal attribute of the terminal user, performs series connection and condition control on each separated service, and realizes intercommunication, conversion and cooperation of various services;
the service generation management unit manages media materials, service logic parameters, service logic and downlink and uplink channels of media information in the system;
the application access unit manages application services and provides a third-party interface with unified standard, provides an extensible interface which is value-added and developed on a media information system platform, and provides an interface function of business services for an extended system.
Optionally, when the mobile media information integrated service platform releases information, the method further includes:
and the operation user logs in a system portal and submits the media materials through the service generation management unit.
Inputting the attribute of a target user in a service generation management unit;
setting a service channel and a service logic in a service generation management unit, and setting a triggering mode of a service flow;
an operation user submits a service request, and a service logic control unit generates service logic and issues the service;
the terminal user obtains the service request information and selects a mode for using the service;
the basic service access unit receives a request from a terminal user, routes the instruction to the service logic control unit, the service logic control unit obtains the user request for analysis, adapts to a format suitable for the user terminal, generates service content and submits the service content to the basic service access unit for issuing;
and the terminal user acquires the service content after the issuing.
Optionally, if the terminal user obtains the information through the short message instruction, the basic service access unit receives an uplink short message instruction from the mobile terminal, the short message is routed to the service logic control unit to obtain the instruction for analysis, the service generation management unit starts a service process, the service logic control unit is adapted to a format suitable for the user terminal, and specific content is statically or dynamically generated and submitted to the basic service access unit to be issued to the terminal user.
If the user clicks the acquisition button, the basic service access unit routes the user request to a service adaptation engine of the service logic control unit, the service adaptation engine analyzes the service request, acquires the user attribute and the terminal attribute through the service logic control unit, generates specific service content statically or dynamically after adaptation, and submits the specific service content to the basic service access unit to be issued to the terminal user;
if the release is that the total release amount or other service logics are set, the service logic control unit needs to read the release strategy to judge whether to release the release strategy to the terminal user before releasing the release strategy.
Optionally, after the user acquires the service content, the method further includes: the system records the issue to the system.
Optionally, in the method, if the user requests to obtain further details of the service content, a call for obtaining the further details of the service content is initiated through the C2A system;
the system integrated control unit records the call to the system.
It can be seen from the above that, the mobile media information integrated service platform system and the implementation method thereof provided by the present invention uniformly consider the existing various services, and can uniformly integrate the different service capability parts under the application access gateway framework. Therefore, the development and operation of the service can be simplified, the service is uniformly provided by the application access gateway platform, each interface module can freely interact under the uniform platform, the utilization of the equipment and the data taking are greatly improved, and the rapid development of the mobile communication service is promoted by all the parties on the value chain.
In particular, the following advantages are provided:
through a unified media information service platform and system architecture, the access problem of various complicated communication networks, such as a mobile network, a fixed network and a PHS network, is solved, the internal interaction among the services is realized while various existing mobile services are integrated, a convenient and unified access interface is provided for a user, and humanized service setting can be carried out according to the user requirements.
The method solves the problem that a unified interface accesses mobile different services and the interaction between the different services, customizes differentiated service flows in the system, and can flexibly create personalized and differentiated service workflows by supporting the customized interaction flow (voice, short message and the like) based on different basic services.
The system has unified delivery, media information can select delivery information in a plurality of service channels of the integrated media information platform and realize customizing interactive delivery schemes on different mobile service channels, such as subsequent voice and short message information interaction of WAP media information, and a terminal user can conveniently and immediately obtain related information so as to enhance the delivery effect of the media information.
Accurate delivery of media information: the media information consumption effect depends on whether the information is accurately released or not, whether the requirements of terminal users are met or not is judged, the comprehensive media information platform meets the accurate release of the media information to the maximum extent by means of dynamically acquiring various user attributes in mobile communication services, service control parameters of physical information of equipment attribute information and the like and filtering user-required soft information, and the maximization of the media information effect is achieved.
Unified charging and settlement of the system: the system has the capability of keeping the state of the information delivery and the information interaction state of each channel under the condition of a plurality of channels, and can effectively acquire the incidence relation among all the charging units so as to achieve the realization of a flexible charging mode under a user-defined strategy and solve the problem of comprehensive charging under complex multi-channel services.
The system has the uniform monitoring capability of the user on the media information reaction, can perform real-time monitoring and real-time recording on the media information reaction of the terminal user, provides an intelligent data analysis system to mine and analyze user behavior data, finds out the difference among services and provides analysis data for improving the services.
Secondary consumption of media information: the system provides the secondary consumption capability of the media information, namely the capability of C2A (Click to anything), and the capability and the channel for further actions of the user after acquiring the media information are provided, and the system comprises the following steps: the ability of clicking direct voice, short message, multimedia message and page provides a channel for direct contact between the consumer and the media information owner, and promotes the effect of media information consumption.
Drawings
FIG. 1 is a diagram of a WAP media information service platform;
fig. 2 is a schematic structural diagram of a mobile media information integrated service platform according to an embodiment of the present invention.
Detailed Description
The present invention now will be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention are shown.
In order to achieve the above object, a comprehensive mobile media information system based on mobile communication service and its service implementation method are provided.
Embodiments of the present invention are described below with reference to the accompanying drawings.
Key to implementing media information service in mobile communication field
Traffic channel with end-to-end: different basic services under various networks (mobile network, PHS network and fixed network) are connected through the integrated access gateway, and information is transmitted in different forms on the basis;
full subscriber identification and service adaptation capability: the core network in the mobile service can accurately identify the user through the characteristic of the user identification capability, and the personalized service information is transmitted through the capability;
service interaction and data sharing: the service capability of various channels is integrated under one platform, the services are communicated under a single platform, and the user data is multiplexed, so that more flexible service flow and service combination can be designed, and the service viscosity of the user is effectively increased;
isolation of complexity of the traffic of the underlying communication: the complexity and diversity of the screening network;
service and bearing network are separated, so that network resources are fully utilized;
a service operation management system which takes a service integrated platform part as a core, comprises a system integrated control part, a service logic control unit, a basic service access unit and is opened is established on a mobile bearing network and a fixed network. The service operation management system conforms to the development direction of the technology; an open, standardized service capability API interface is provided; the method has the capability of rapid service access integration; the expandability and the integratability are good; the independence from the basic bearer network and the service diversity of the multi-bearer network are realized.
The service operation management system is a channel and an information value-added platform for connecting a media information master and a final terminal user, provides a service platform and a content platform for fast pushing, individualizing and adapting information, perfecting charging management and multi-service binding, can be deployed in a distributed mode or a centralized mode, and achieves flexible and changeable adaptability of network platform construction.
The platform can continuously expand new later-stage application, the computing capacity can be distributed on different platforms through the construction of a distributed computing platform, information is transmitted through a network, a series of computations are carried out on different platforms and then returned to a caller, a borne communication link can be TCP/IP, HTTP, Web Service and the like, and therefore a system module can be flexibly assembled, a system with a proper scale can be flexibly built, and interconnection is achieved.
The mobile communication integrated media information Service platform may include existing services and emerging services, and mainly includes services such as WAP (Wireless Application Protocol), SMS (Short Message System), MMS (Multiple media System), LCS (Location Service), CRBT (Coloring Ring Back Tone), RFID (radio frequency card), streaming media, and two-dimensional codes.
Main function module
As shown in fig. 2, the structure of the mobile media information integrated service platform system mainly includes:
the basic service access unit 210 is a channel through which the mobile user accesses to the mobile integrated media information platform system, and accesses the mobile terminal user to the mobile integrated media information platform system through different basic service channels through an integrated access gateway, and the provided channel includes: WAP (wireless internet access), SMS (short message service), MMS, location based service LBS, WAP-PUSH service, CRBT, streaming media, etc.
The service gateway is used for interfacing various mobile network services to form a comprehensive service capability part of a mobile communication service platform. The service access gateway may be implemented by a hardware platform or a middleware software platform.
In the downstream direction:
the basic service access unit belongs to a middleware structure between an IT (information technology) plane and a communication plane, applies a PARLAYX service interface, converts the data format of the service output of the mobile media information integrated service platform system according to service logic and channel requirements, submits the service output to each service engine, and finally sends the service output to a terminal user;
in the uplink direction:
and routing the data content submitted by the terminal user, and routing the corresponding data of the terminal user to a service module corresponding to the integrated media information service platform system for processing according to the service type and the service instruction submitted by the user.
The service generation management unit 220 has the main functions of:
media content management:
the method comprises the following steps of managing media materials in the system, wherein the media materials comprise file attributes and file input and output IO management, such as functions of deleting, modifying, inquiring, uploading and downloading, and the like, and the materials also comprise material preview and even simple online editing functions;
and (3) business logic management:
managing service logic parameters and service logic through a system interface, for example, setting main filtering matching parameters such as user matching attribute (for example, collecting user attribute and user terminal hardware attribute) requirements, media delivery geographic information requirements, operator network attribute, charging attribute and other parameters, or service operation logic editing and other management functions;
and (3) business channel management:
managing downlink and uplink channels of the media information, designating channel selection of each service, such as multimedia messages, WAP and other service channels, and setting service parameters of each service channel to control service flow and attributes;
workflow management:
for comprehensive media service delivery, complex multi-service interaction flows or service flow sequences may be involved, a workflow logically controls the sequence of each sub-service or sub-function in the service, and performs a series of management on the flows and states of each possible service, such as triggering, transferring, ending and the like; simple examples are: the user triggers the multimedia message flow through the short message instruction, the triggering condition requires the system to realize the setting of the triggering condition, and the multimedia message flow can be triggered if the triggering condition is met;
the method comprises the following steps:
the content management module 221: the method provides management and approval of media information contents, comprises the step of managing the contents of the provided service materials, and comprises the steps of commonly used business operation of adding, deleting, modifying and checking and other value-added applications.
The logic management module 222: the system is used for managing service logic, organizing and managing operation logic in each service, serving as an interface of an upper application access and lower application access and service logic control unit, and comprises a user interface or a configuration file for setting by management personnel, storing configured parameters in a database or a configuration file, reading system parameters, controlling and managing a media information service issuing strategy, and configuring the parameters;
the module makes the service have different service expressions according to the parameters by accessing the service information in the database or the configuration file, so as to achieve the purpose of accurately controlling the service. Wherein, the service information comprises: basic parameter information such as service basic information, service interface, media information, service rate, charging model, etc. is used to configure the initialization condition parameters of the service logic,
for example, the rate of a small video or graphic (e.g., for two-dimensional code) is set to 2 gross/bar for the first 100, and no more than 3 gross or 1000 limit for the last one, and this charging policy is the custom service rate and charging model.
The channel management module 223: managing each channel, selecting channels used by the service and setting parameters of the channels;
workflow management module 224: carrying out logic flow management and parameter configuration on the whole service workflow, and controlling the operation logic of the flow among all basic service units;
the whole business process is composed of a plurality of sub-processes, and the selection and connection among the sub-processes are managed and controlled by a business workflow module, so that the purpose is to design and control a specific business process; if one service comprises short message and multimedia message service, the flow design is that the short message is sent down in the first step, the short message is sent up in the second step (a specific command is replied), and the multimedia message is sent down in the third step to form a complete service workflow, wherein each step is a complete sub-flow.
The service logic control unit 230:
the service logic is responsible for generating and executing functions of the service flow and the logic of the media information platform, and is responsible for collecting user attributes and terminal attributes of terminal users, and each separated service is connected in series and subjected to condition control through the service logic control unit, and the intercommunication, conversion and matching of various services are realized.
The user attribute and the terminal attribute of the terminal user mainly comprise: an interface of a user description part UserProf, an interface of a terminal description part UAProf and an interface of a user portal part APP. The service integrated control platform carries out user personalized setting through a user description part UserProf interface to provide personalized service for the user; the business integrated control platform converts, optimizes and adapts the business through a terminal description part UAProf interface according to the hardware configuration of user agents such as ME (mobile phone), PDA (personal digital assistant), portable computer and the like and the storage record of software versions; and the service integrated control platform controls a user Portal part Portal to provide personalized service for the service of the user through an APP interface according to the user authentication result and the condition of system service setting.
The User description part User Prof mainly stores and records the User personalized settings, so that the mobile media information integrated service platform according to the invention provides personalized services for the User according to the settings stored in the User description part, and the User can conveniently modify the personalized settings at any time.
The terminal parameter UAProf is a storage record of hardware configuration and software version of a user agent, such as a mobile equipment me (mobile equipment) like a mobile phone, a PDA, a laptop, etc., and is used as one of the bases for converting, optimizing and adapting various services of the mobile media information service platform according to the present invention.
The terminal parameters include information such as terminal type, model, manufacturer, display size, gray scale, operating system and version, audio/video coding, micro-browser manufacturer and version, supported markup language and version, supported scripting language, service capability (WAP, kbat, etc.) of transmission bearer capability (GPRS support, WCDMA, etc.), and document format definition of dtd (document type definition).
The terminal parameter acquisition mode can be static registration or dynamic reporting of User-Agent in UA-Profile and HTTP Head. The service server will provide the corresponding content according to the characteristics and capabilities defined by the UA Profile. The user access control module realizes terminal information access by adopting a Structured Query Language (SQL) based on a database.
The mobile communication media information service platform obtains user parameters and attributes through the basic service access unit and the system control management part, and the mobile media information comprehensive service platform controls the service provision of users in the user portal part according to the user parameters and attributes and the condition of system service setting.
The service logic control unit 230 includes:
the logic generation module 231 is used for generating an actual operation flow of the business logic, converting the business logic into an actual execution flow and submitting the actual execution flow to the next layer for adaptation;
the adaptation engine module 232, after the service logic is generated, performs data screening on the database, and extracts the data content conforming to the service logic and the system configuration parameters to the output engine part;
the content output module 233, after the adaptation engine submits the adapted content, the content output part converts the physical content to the format suitable for each service channel and submits to each communication service engine of the core network to be issued to the terminal user;
the access interface module 234 has a user information extraction function, and dynamically extracts access information of the user terminal and the user in an uplink service scene, and submits the access information to an adaptation engine to be adapted as a user parameter.
The application access unit 240:
the application access unit is mainly used for managing application services, providing a third-party interface with unified standard, providing an extensible interface for value-added development on a media information system platform and providing an interface function part of service services for an extended system.
As shown in fig. 2, the application access unit 240 mainly includes an application description part AppProf and a service application part, and is based on HTTP or SOAP protocol using a standard unified service interface.
The application description part ApppProf is used for performing service definition, interface specification, charging mode, service statistics and the like on the extended service;
the service application part is used for providing and developing a corresponding mobile application service interface for the application of the expansion platform;
the application access unit 240 includes: an internet portal module 241, a WAP portal module 242, a short message portal module 243 and other service interface modules 244, which provide a comprehensive portal platform for accessing internet users, WAP users and mobile phone users.
The system integrated control unit 250 is a control management part of the mobile media information service platform according to the present invention, and provides integrated platform management support, controls and coordinates user access and application access, provides a unified information platform, and provides an interface for operation management.
As shown in fig. 2, the system integrated control unit 250 mainly includes functions of system management, service management, extended application management, and the like;
the system management control function is to comprehensively control the operation of the mobile media information service platform, control the provision of various service capabilities and provide a uniform interface for operation and maintenance. Further, interfaces to the various parts are provided: the interface of the basic service access unit, the interface of the extension part, the interface of the content generation management part and the interface of the application management are connected.
The system comprehensive control unit comprises a system parameter module 251, a user attribute module 252, a right management module 253, a statistical analysis module 254, a log management module 255, a module parameter module 256, a charging control module 257 and a settlement control module 258. Wherein,
the system parameter module 251:
the system is mainly used for providing system global parameters and controlling and adjusting the working mode of the system.
User information module 252:
the user information includes basic information of the user, personalized information, subscription information, payment means, user group, and the like.
The rights management module 253:
the managed authority information comprises platform user authority and terminal user authority, and the boundary of operation of each level of users on the system is guaranteed not to endanger user privacy data and system safety.
The log management module 255:
the system provides records of user behaviors and system information at various levels to ensure traceable platform management capability.
Module parameter module 256:
the processed module parameter information comprises parameter information of each service module, belongs to platform logic parameter configuration, and is used for configuring and controlling each service module such as WAP and short message and multimedia message service modules, and the modules adopt structured query language SQL based on a database to realize information access.
The charging control module 257: the charging capability of the platform on each channel of the media information service is provided, the charging function of the core network of the communication network is independent, more accurate delivery data and associated data (such as multimedia message behaviors of a user triggered by short messages) are provided for the delivery of the media information service on each channel, and the analysis capability of the media information service is more relevant than that of the core network data;
meanwhile, based on the charging difference of the media information platform and the common wireless service, the charging control module provides a service charging model, and can manage the charging model and the rating process under a plurality of combined service flows in an associated manner;
settlement control module 258:
an online and offline settlement module is provided for settlement management of forward portals and backward users, such as media messaging users, through which users may settle and transfer funds.
In addition, the system integrated control unit 250 also provides a data acquisition and analysis function.
Data acquisition: and the media information is delivered to a record file formed by data statistics records of each channel, and a data transmission interface is provided for transmitting and screening the record file.
And (3) data analysis: and importing the record of the original data statistics into a data analysis system, carrying out dimensional analysis on user behaviors and media information behaviors, and providing a business strategy basis for business decision and media information delivery.
The user behavior extension unit 260 includes:
the C2A system, i.e. the logic control and management of the subsequent interaction behavior of the user, comprises the subsequent actions of the user behavior, including: clicking to call, clicking to jump, clicking to short message and clicking to multimedia message.
The C2A system reserves the user behavior expansion space and system service support at the same time, all the service types supported by the access gateway can be logically combined and configured as a bearing channel for user behavior expansion.
The subsequent behavior of the user can become a mode of service triggering, and is recorded to the database in a SQL (structured query language) mode in the database, so that the subsequent behavior becomes one of data sources for analyzing and mining the user behavior data.
The interface connected with the user access part is responsible for managing the authority parameters of the management platform user and managing the subscription information of the terminal user, because the release of the media information can be released only by the subscription of the user under a part of service modes, for example, the release of the color ring media information needs the subscription of the terminal user.
In the process of transmitting the media information, secondary marketing information can be derived again from the reaction of the user to the media information, and the terminal user needs to interact with the platform in the next step so as to improve the actual effect of the media information.
The user behavior extension belongs to a manageable and customizable module, and the system sets the backward terminal user behavior as the following behavior according to the requirement of a forward user;
the user behavior extension includes:
clicking to a webpage: when the user needs to further know the media information, the user clicks and opens a detailed page of the media information to know the specific information;
clicking to obtain a short message: when the user clicks or goes up the instruction, the system sends the corresponding short message information to the user terminal according to the user behavior, such as: and after the user clicks, the system issues specific description information to the user terminal.
Clicking to a multimedia message: when the user clicks or goes up the instruction, the system issues the corresponding multimedia message information to the user terminal according to the user behavior, such as: and after the user clicks, the system issues the coupon to the user terminal.
Click-to-call: the user clicks the page button, the system initiates a voice call between the third-party platform and the user according to the user information, and the user can get through the voice of the third party after hearing the ringing, so that the requirements of the user for voice consultation and the like are met.
When the system is used for information delivery, the system mainly comprises the following processes:
and the operation user logs in a system portal and submits the media materials through the service generation management unit.
Inputting the attribute of a target user in a service generation management unit;
setting a service channel and a service logic in a service generation management unit, and setting a triggering mode of a service flow;
an operation user submits a service request, and a service logic control unit generates service logic and issues the service;
the terminal user obtains the service request information and selects the mode or system for using the service to perform media and other channels to inform the user that the service is put into use;
the basic service access unit receives a request from a terminal user, routes the instruction to the service logic control unit, the service logic control unit obtains the user request for analysis, adapts to a format suitable for the user terminal, generates service content and submits the service content to the basic service access unit for issuing;
and the terminal user acquires the service content after the issuing.
In this embodiment, the service is to prepare to release multimedia message media information, such as two-dimensional code media information, and includes the following steps:
step 1, an operator logs in a system portal and submits media materials through a content management submodule of a service generation management unit.
Step 2, setting the attributes of the target user on the logic management module interface of the service generation management unit (containing subordinate sub-modules such as content management, logic management and the like), such as: the attribution is Shanghai, female user, the terminal is more than 2000 yuan (the terminal information is obtained through the logic module, the service of the user UA can be obtained through WAP and multimedia message), the rate and other parameters.
And 3, setting a service using short message and multimedia message or WAP channel through the channel management module, setting a service flow as short message instruction triggering or WAP triggering through the workflow management module, and setting a short message instruction code as YHQ-KFC (coupon-Kendeji).
And 4, the operation user submits a service request, and the operation manager user generates the logic and issues the service after performing service check by the service logic control unit.
Step 5, the terminal user obtains the service request information through various channels and selects a certain mode for using the service
And 6, if the terminal user selects to obtain the information through a short message instruction, the basic service access unit receives an uplink short message instruction from the mobile terminal, the basic service access unit routes the short message to the service logic control unit to obtain the instruction for analysis, knowing that the user needs the Kendeji coupon, the user is judged to be the Shanghai user and meets the issuing requirement, a workflow management module of the service generation management unit can start a service flow, the service adaptation engine of the service logic control unit adapts to a suitable format of the user terminal, such as a suitable size and color number, and specific contents (namely coupon contents, dynamic parts such as date and serial number) are statically or dynamically generated through the content output module and submitted to the basic service access unit for issuing.
Step 6', if the user clicks the obtaining button through WAP, the basic service access unit routes the user request to the service adaptation engine of the service logic control unit, the service adaptation engine analyzes the service request, and finds that the multimedia message coupon is clicked through WAP, the service logic control unit obtains the user attribute and the terminal attribute (UA and other information), and the service attribute and the terminal attribute are delivered to the content output module through the service adaptation engine after being adapted, the content output module generates the specific service content (namely the coupon content, the dynamic part is date and serial number) statically or dynamically, and the generated specific service content is submitted to the basic service access unit to be issued to the terminal user after being successfully generated.
And 7, acquiring the coupon by the terminal user after issuing.
And 8, recording the issue by the system to the system (a module for comprehensively controlling partial logs, charging, statistics and the like) so as to facilitate later tariff processing (for a delivery mechanism, such as a Kendeki advertiser) to settle accounts according to the effect.
In addition, in step 6, if the release is to set a total release amount or other service logic, the service logic control unit needs to read the release policy to determine whether to release the service before releasing the service logic.
The user may click (user behavior extension C2A system) to obtain further details, when the user makes a click voice call (WAP) through a service interface such as a WAP portal to a pre-set call number to obtain details, the call being initiated by the C2A system;
the call is recorded to the system by a log management module and a statistical analysis module of the system integrated control unit.
The description of the present invention has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the invention in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the invention and the practical application, and to enable others of ordinary skill in the art to understand the invention for various embodiments with various modifications as are suited to the particular use contemplated.
Claims (12)
1. A mobile media information integrated service platform system, comprising:
the basic service access unit is used for accessing the mobile terminal user to the media information integrated service platform system through different basic service channels through the integrated access gateway;
the service logic control unit is responsible for generating and executing the service flow and logic of the media information platform, collecting the user attribute and the terminal attribute of the terminal user, performing serial connection and condition control on each separated service, and realizing intercommunication, conversion and cooperation of various services;
the service generation management unit is used for managing media materials in the system, service logic parameters, service logic and downlink and uplink channels of media information;
the application access unit manages application services, provides a third-party interface with unified standard, provides an extensible interface for value-added development on a media information system platform, and provides an interface function of business services for an extended system.
2. The system of claim 1, wherein the basic service access unit is configured to access the service in a downlink direction:
applying PARLAYX service interface, converting the service output of the mobile media information integrated service platform system according to service logic and channel requirements, submitting the data format to each service engine, and finally issuing the service output to the terminal user;
in the uplink direction:
and for the data content submitted by the terminal user, routing the corresponding data of the terminal user to a service module corresponding to the integrated media information service platform system for processing according to the service type and the service instruction submitted by the user.
3. The system of claim 1, wherein the service generation management unit comprises:
the content management module is used for managing and approving media information content, managing the content of the provided service materials, and including common value-added, deleted, modified and checked service operation and other value-added applications;
the logic management module is used for managing service logics, organizing and managing operation logics in each service, is used as an interface of an upper application access and lower application access and service logic control unit, and comprises a user interface or a configuration file for setting by management personnel, configured parameters are stored in a database or the configuration file, and the parameters are configured by reading system parameters, controlling and managing a media information service issuing strategy; the channel management module: managing each channel, selecting channels used by the service and setting parameters of the channels;
a workflow management module: and carrying out logic flow management and parameter configuration on the whole service workflow, and controlling the operation logic of the flow among the basic service units.
4. The system of claim 1, wherein the service logic control unit comprises:
the logic generation module is used for generating a business logic actual operation flow, converting the business logic into an actual execution flow and submitting the actual execution flow to the next layer for adaptation;
the adaptation engine module is used for screening data in the database after the business logic is generated and extracting the data content which accords with the business logic and the system configuration parameters to the output engine part;
the content output module is used for converting the physical content into a format suitable for each service channel and submitting the physical content to each communication service engine of the core network to be issued to the terminal user after the adaptive engine submits the adapted content;
and the access interface module has a user information extraction function, dynamically extracts the access information of the user terminal and the user in an uplink service scene, and submits the access information to the adaptation engine to be used as a user parameter for adaptation.
5. The system of claim 1, further comprising: and the user behavior extension unit is used for controlling and managing the subsequent interactive behavior logic of the user.
6. The system of claim 1, further comprising: and the system comprehensive control unit is used for comprehensively controlling the operation of the mobile media information service platform, controlling the provision of various service capabilities, providing a uniform interface for operation and maintenance, and providing service management and expanded application management functions.
7. The system of claim 6, wherein the system integration control unit comprises:
the system parameter module is used for providing system global parameters and controlling and adjusting the working mode of the system;
the user information module is used for processing user information, including basic information, personalized information, ordering information, payment mode and user group of the user;
the authority management module is used for managing authority information including platform user authority and terminal user authority, and ensuring that the boundary of operation of each level of users on the system does not endanger user privacy data and system safety;
the log management module is used for recording user behaviors and system information at each level by the system so as to ensure the traceability of the platform management capability;
the module parameter module is used for processing module parameter information including parameter information of each service module and belonging to platform logic parameter configuration;
the charging control module provides the charging capability of the media information service on each channel and is independent of the charging function of a core network of a communication network;
the settlement control module provides an on-line settlement module and an off-line settlement module for forward portals and backward users such as media information delivery users, and the users can settle and transfer funds through the on-line settlement module.
8. A method for realizing mobile media information integrated service platform is characterized in that the method is applied to the mobile media information integrated service platform comprising a basic service access unit, a service logic control unit, a service generation management unit and an application access unit, and comprises the following steps:
the basic service access unit accesses the mobile terminal user to the media information platform through different basic service channels through the integrated access gateway;
the service logic control unit generates and executes the service flow and logic of the media information platform, collects the user attribute and the terminal attribute of the terminal user, performs series connection and condition control on each separated service, and realizes intercommunication, conversion and cooperation of various services;
the service generation management unit manages media materials, service logic parameters, service logic and downlink and uplink channels of media information in the system;
the application access unit manages application services and provides a third-party interface with unified standard, provides an extensible interface which is value-added and developed on a media information system platform, and provides an interface function of business services for an extended system.
9. The method of claim 8, further comprising, when the mobile media information integrated service platform delivers the information:
and the operation user logs in a system portal and submits the media materials through the service generation management unit.
Inputting the attribute of a target user in a service generation management unit;
setting a service channel and a service logic in a service generation management unit, and setting a triggering mode of a service flow;
an operation user submits a service request, and a service logic control unit generates service logic and issues the service;
the terminal user obtains the service request information and selects a mode for using the service;
the basic service access unit receives a request from a terminal user, routes the instruction to the service logic control unit, the service logic control unit obtains the user request for analysis, adapts to a format suitable for the user terminal, generates service content and submits the service content to the basic service access unit for issuing;
the terminal user obtains the service content.
10. The method of claim 9, wherein the basic service access unit receives a request from a terminal user, and routes the instruction to the service logic control unit, and the service logic control unit obtains the user request for parsing, adapts to a format suitable for the user terminal, and generates the service content and submits the service content to the basic service access unit for issuing, further comprises:
if the terminal user obtains the message through the message instruction, the basic service access unit receives an uplink message instruction from the mobile terminal, the message is routed to the service logic control unit to obtain the instruction for analysis, the service generation management unit starts a service process, the service logic control unit is adapted to a format suitable for the user terminal, and specific content is statically or dynamically generated and submitted to the basic service access unit to be issued to the terminal user.
If the user clicks the acquisition button, the basic service access unit routes the user request to a service adaptation engine of the service logic control unit, the service adaptation engine analyzes the service request, acquires the user attribute and the terminal attribute through the service logic control unit, generates specific service content statically or dynamically after adaptation, and submits the specific service content to the basic service access unit to be issued to the terminal user;
if the release is that the total release amount or other service logics are set, the service logic control unit needs to read the release strategy to judge whether to release the release strategy to the terminal user before releasing the release strategy.
11. The method of claim 9, wherein after the user obtains the service content, the method further comprises: the system records the issue to the system.
12. The method of claim 9,
if the user requests to obtain further details of the service content, the method further comprises: initiating a call for obtaining further details of the service content;
the system integrated control unit records the call to the system.
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| CN2008101828432A CN101415144B (en) | 2008-12-10 | 2008-12-10 | Mobile medium information synthesis business platform system and implementing method thereof |
| HK09105966.0A HK1128380A1 (en) | 2008-12-10 | 2009-07-03 | A comprehensive service platform of mobile media information and realizing method |
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| CN2008101828432A CN101415144B (en) | 2008-12-10 | 2008-12-10 | Mobile medium information synthesis business platform system and implementing method thereof |
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