CN101384011A - Mobile phone and method for displaying multimedia information in mobile phone television playing process - Google Patents
Mobile phone and method for displaying multimedia information in mobile phone television playing process Download PDFInfo
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- CN101384011A CN101384011A CNA2008101720428A CN200810172042A CN101384011A CN 101384011 A CN101384011 A CN 101384011A CN A2008101720428 A CNA2008101720428 A CN A2008101720428A CN 200810172042 A CN200810172042 A CN 200810172042A CN 101384011 A CN101384011 A CN 101384011A
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Abstract
The invention discloses a mobile phone and a method for displaying multimedia information in the process of mobile phone and television playing. The steps are as follows: a network server packs the multimedia information as a PDU message which is then sent to the mobile phone, wherein a type identifier of the multimedia information is written in the PDU header of the PDU message write; and in the process of the mobile phone and television playing, the mobile phone analyzes the header of the received PDU message, if the header exists the type identifier of the multimedia information, the multimedia information in the PDU message is analyzed and stored, and the multimedia information is displayed after being mixed and superposed with a video layer. Applying the invention solves the problem that the user can know about the newest advertising information while watching television programme without stopping playing to browse the advertising information.
Description
Technical field
The present invention relates to moving communicating field, be specifically related to show in a kind of mobile phone and the mobile phone television playing process method of multimedia messages.
Background technology
In the epoch of information develop rapidly, people have got used to receiving fast changing fresh information from various channels every day, and modal approach has: television advertising, the Internet and various newspapers and periodicals.Television advertising has had the developing history of many decades as the most effective a kind of information transmission channel, liked by spectators and admits, and has powerful spectators market.It is huge convenient that the fast development of mobile phone terminal and use increasingly extensive gives that people's life brings; Mobile TV is as a kind of emerging service on the mobile phone, be in the starting stage, operator does not also provide based on this professional relevant advertisements and value-added service, and still along with the appearance and the development of Digital Video Broadcasting Handheld, advertising message will become the information transmission channel important on the mobile phone.But how simultaneously display of television programmes and advertising message promptly provide a kind of the needs to stop to play the technical scheme that TV programme gets final product browse advertisements information, become the current problem that needs solution.
Summary of the invention
Technical problem to be solved by this invention provides the method that shows multimedia messages in a kind of mobile phone and the mobile phone television playing process, solve the user and in TV reception, just can recognize up-to-date advertisement information, do not needed to stop to play the problem of browse advertisements information.
In order to address the above problem, the invention provides the method that shows multimedia messages in a kind of mobile phone television playing process, comprise,
The webserver is encapsulated as protocol Data Unit PDU message with multimedia messages and sends to mobile phone, wherein writes the type code of described multimedia messages in the PDU header of this PDU message;
In mobile phone television playing process, described mobile phone is resolved the header of the described PDU message of receiving, if there is the type code of described multimedia messages in this header, then resolves and store the multimedia messages in this PDU message, and this multimedia messages is mixed the demonstration of stack back with video layer.
Further, said method also can comprise, described multimedia messages is the advertising message that comprises ad title and ad content, after described mobile phone parses described advertising message, earlier the ad title in this advertising message is read corresponding chained list respectively with ad content, again ad title and/or brief advertisement content are input in the advertising message frame control, mix stack back display ads title and/or brief advertisement content with video layer.
Further, said method can comprise that also described webserver source address flag bit in the PDU of described PDU message header writes described advertising message type code;
When described mobile phone is resolved described PDU header, read described source address flag bit wherein,, judge that then described PDU message is an advertising message if this source address flag bit is the advertising message type code.
Further, said method can comprise that also the user data segment of described PDU message comprises title, word content at least and is used to expand to the extended field of picture material, and wherein the length of each field marks with corresponding marker bit in described PDU header.
Further, said method also can comprise, described mobile phone is respectively read corresponding chained list with ad title with ad content according to the flag bit of each field in the described advertising message, store the advertising message memory block of appointment into, and be that every advertisement generates unique ID number when storage, guarantee that the title of every advertisement and content foundation are corresponding one by one;
When the user clicked the browse controls of ad title or brief advertisement content, described mobile phone read the corresponding advertisement content of described ad title or brief advertisement content by described ID number, and shows described advertising message.
Further, said method also can comprise, when the described advertising message of described handset displays, also comprises described advertisement information contents is handled, and after ad content is disposed, returns the interface of televising automatically;
Described mobile phone is provided described advertisement information contents by the operation that the interactive message that comprises browse advertisements, deletion advertisement, transmits advertisement, provides at operator is replied message or temporary advertisement.
The present invention also provides a kind of mobile phone, is used for showing multimedia messages at mobile phone television playing process, comprises the mobile TV playing module that is used to play mobile TV, also comprises receiver module, processing module and display module, wherein,
Described receiver module, be used at mobile phone television playing process, receive protocol Data Unit PDU message, resolve the header of described PDU message, if there is the type code of multimedia messages in this PDU header, then resolve and store the multimedia messages in this PDU message, notify described processing module to have multimedia messages to read;
Described processing module after being used to receive the information of described receiver module transmission, is extracted described multimedia messages and is sent to described display module;
Described display module, the multimedia messages to be shown that the described processing module that is used for receiving sends and the video layer data of mobile TV are mixed the stack back and are shown.
Further, above-mentioned mobile phone can comprise that also the described multimedia messages that described receiver module receives is the advertising message that comprises ad title and ad content;
Described processing module, also be used for when extracting described advertising message, earlier the ad title in this advertising message is read corresponding chained list respectively with ad content, again ad title and/or brief advertisement content are input in the advertising message frame control, send to described display module.
Further, above-mentioned mobile phone also can comprise, the user data segment of the described PDU message that described receiver module receives comprises title, word content at least and is used to expand to the extended field of picture material, and wherein the length of each field marks with corresponding marker bit in described PDU header;
Described processing module is according to the flag bit of each field in the described advertising message ad title to be read corresponding chained list respectively with ad content, store the advertising message memory block of appointment into, and be that every advertisement generates unique ID number when storage, guarantee that the title of every advertisement and content foundation are corresponding one by one;
When the user clicked the browse controls of ad title or brief advertisement content, described processing module was to send to described display module by the corresponding advertisement content that reads described ad title or brief advertisement content for described ID number.
Further, above-mentioned mobile phone also can comprise, also comprises information content processing module, is used for when showing described advertising message advertisement information contents being handled, and after advertisement information contents is disposed, returns the interface of televising automatically;
Wherein, described information content processing module is provided advertisement information contents by the operation that the interactive message that comprises browse advertisements, deletion advertisement, transmits advertisement, provides at operator is replied message or temporary advertisement.
Compared with prior art, use the present invention, adopt and mix the stack displaying scheme, make the user in TV reception, just can recognize up-to-date advertisement information, do not need to stop to play and go browse advertisements information, guaranteed the integrality that program is watched, improved the experience of user the mobile TV value-added service, real-time is stronger, and is more humane; For operator, the present invention can release more value-added service easily for it provides the platform of carrying out television services and other commercial paper value-added services simultaneously simultaneously.
Description of drawings
Fig. 1 is the flow chart that shows the method for multimedia messages in the mobile phone television playing process of the present invention;
Fig. 2 is the structural representation of mobile phone of the present invention;
Fig. 3 is the schematic diagram of operation advertising flow in the example of the present invention;
Fig. 4 is a multimedia messages PDU message format schematic diagram;
Fig. 5 is a multimedia messages PDU header key point position schematic diagram;
Fig. 6 is a multimedia messages PDU user data paragraph format schematic diagram.
Embodiment
The invention will be further described below in conjunction with the drawings and specific embodiments.
The present invention relates in mobile phone television playing process, to the display packing of information (following general designation multimedia messages) such as the advertisement that receives from mobile communications network, interactive message, this method also comprises the multimedia messages and demonstration and the control of superposeing mixing of video of mobile TV.
As shown in Figure 1, show the method for multimedia messages in a kind of mobile phone television playing process, comprise,
The PDU form of described multimedia messages should carry out standard according to the particular content that advertisement provides, but the user data segment of described PDU message should comprise fields (this field can expand to picture material etc.) such as title, word content and expansion at least, and wherein the length of each field marks with corresponding marker bit in the PDU header.
Described multimedia messages is the advertising message that comprises ad title and ad content.
When reading title or content, in chained list, carry out index as call number with described ID number.
1 layer of step 130, described mobile phone open overlay (stack), the layout type of selecting according to the user is provided with display position, reads ad title and/or simplified summary from chained list, is input in the advertising message frame control, draws at the overlay1 layer; At last the overlay1 layer is mixed stack display ads title and/or simplified summary with video layer; When the user clicked the browse controls of ad title or simplified summary, described mobile phone read the corresponding advertisement content of described ad title or simplified summary by described ID number and shows.
Described mobile phone can also carry out fast processing to the multimedia messages content by input equipment (comprise one or more wired and wireless modes, as: mobile phone key, touch-screen or bluetooth earphone etc.) when showing described multimedia messages.
(the interactive message that provides at operator) or temporary advertisement operations such as (treating to check after a while) are handled and be meant browse advertisements, deletion advertisement, transmit advertisement, replied message to described mobile phone to the multimedia messages content.
Described mobile phone can return the interface of televising after the multimedia messages content is disposed automatically.
The described multimedia messages of described handset displays is meant that the full screen display ad content does not perhaps leave the TV programme interface, with picture-in-picture form presenting advertising content when the user operates.
During the described multimedia messages of described handset displays, the audio prompting can be set also.When the user opens the audio prompting, if contain audio-frequency information in the multimedia messages of receiving, can when ejecting, advertisement follow the audio prompting, improve user's advertisement experience effect.
The layout type that described user selects is the position, several multimedia messagess viewing area that provides in advance (as the top of mobile phone screen, bottom, left side, right side, both sides or floated etc.), the pattern of selecting according to the user shows, be defaulted as right side bar shaped display mode, this displaying contents can be the title or the simplified summary of every advertisement.
As shown in Figure 2, mobile phone of the present invention is used for showing multimedia messages at mobile phone television playing process, comprises the mobile TV playing module that is used to play mobile TV,
Also comprise receiver module, processing module, display module (GUI module, Graphic User Interface module) and information content processing module, wherein,
Described receiver module, be used at mobile phone television playing process, receive protocol Data Unit PDU message, resolve the header of described PDU message, if there is the type code of multimedia messages in this PDU header, then resolve and store the multimedia messages in this PDU message, notify described processing module to have multimedia messages to read;
The described multimedia messages that described receiver module receives is the advertising message that comprises ad title and ad content.
The user data segment of the described PDU message that described receiver module receives comprises title, word content at least and is used to expand to the extended field of picture material, and wherein the length of each field marks with corresponding marker bit in described PDU header.
Described processing module after being used to receive the information of described receiver module transmission, is extracted described multimedia messages and is sent to described display module;
Described processing module, also be used for when extracting described advertising message, earlier the ad title in this advertising message is read corresponding chained list respectively with ad content, again ad title and/or brief advertisement content are input in the advertising message frame control, send to described display module.
Described processing module is according to the flag bit of each field in the described advertising message ad title to be read corresponding chained list respectively with ad content, store the advertising message memory block of appointment into, and be that every advertisement generates unique ID number when storage, guarantee that the title of every advertisement and content foundation are corresponding one by one;
When the user clicked the browse controls of ad title or brief advertisement content, described processing module was to send to described display module by the corresponding advertisement content that reads described ad title or brief advertisement content for described ID number.
Described display module, the multimedia messages to be shown that the described processing module that is used for receiving sends and the video layer data of mobile TV are mixed the stack back and are shown;
Described information content processing module is used for when showing described advertising message advertisement information contents being handled, and after advertisement information contents is disposed, returns the interface of televising automatically;
Wherein, described information content processing module is provided advertisement information contents by the operation that the interactive message that comprises browse advertisements, deletion advertisement, transmits advertisement, provides at operator is replied message or temporary advertisement.
Further specify the idiographic flow of design of the present invention below in conjunction with instantiation, as shown in Figure 3, the flow process of this enforcement is:
Step 210: the webserver is encapsulated as the PDU form to advertising message and sends, and " source address flag bit " writes specific " advertising message type code " in the PDU header;
Step 220: enter the mobile TV module, select a certain channel, receive and watch program;
Step 230: in playing process, receiver module receives PDU information from mobile communication network side, resolve the PDU header and judge whether to be advertising message by " source address flag bit " data that read wherein, if then according to this message of advertising message PDU format analysis, and store the advertising message memory block of appointment into, send the advertisement of continuing of information notification handler module then;
Step 240: processing module is received the advertising message that continues, and according to the flag bit of each field of advertisement ad title is read respectively in the corresponding chained list with content and stored, and it is corresponding one by one to be that the title of every advertisement and content are set up; For every advertisement generates unique ID number (being sequence number), when reading title or content, in chained list, carry out index as call number with this ID number; Send the advertisement display message at last to display module;
Step 250: display module is received the advertisement display message, can open the overlay1 layer, the layout type of selecting according to the user is provided with display position, the ad title that is input to advertising message frame control with the processing module transmission, this ad title reads from the title chained list, draws at the overlay1 layer; At last the overlay1 layer is mixed stack output with video layer and show that broadcast does not stop;
View screen right side area (optional) appears rolling advertising message frame (can follow prompt tone) in one's mind, and this message box background can be set to translucent, does not influence and watches TV programme.
Step 260: when the advertising message frame of roll display occurring, operating key converts control advertising message frame automatically to, operates for the user; Suspend simultaneously original broadcast interface is controlled, disappear up to the advertising message frame;
Step 270: the rolling literal shows in the advertising message frame, and the rolling literal is the title or the simplified summary of advertisement, and the user can understand ad content by roll display, judges whether needs interested reading or processing in detail rapidly; When the user clicks " browsing ", remove to read ad content again;
Step 280: the user does not do any operation, and advertisement disappears after rolling and finishing automatically; The user can do operation comprise in detail browse, delete, transmit, temporary and reply message; Screen can show a plurality of advertising message frames, and the user can be provided with according to the comfort level of the vision maximum number to message box.
If the user does not do any operation to advertisement, after disappearing automatically, the multimedia messages frame do not delete this advertisement, and keep in the top bar and do not read the advertisement prompting sign, so that the prompting user finishes to watch the reprocessing multimedia messages.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with the people of this technology in technical scope disclosed in this invention; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (10)
1, show the method for multimedia messages in a kind of mobile phone television playing process, it is characterized in that, comprise,
The webserver is encapsulated as protocol Data Unit PDU message with multimedia messages and sends to mobile phone, wherein writes the type code of described multimedia messages in the PDU header of this PDU message;
In mobile phone television playing process, described mobile phone is resolved the header of the described PDU message of receiving, if there is the type code of described multimedia messages in this header, then resolves and store the multimedia messages in this PDU message, and this multimedia messages is mixed the demonstration of stack back with video layer.
2, the method for claim 1 is characterized in that,
Described multimedia messages is the advertising message that comprises ad title and ad content, after described mobile phone parses described advertising message, earlier the ad title in this advertising message is read corresponding chained list respectively with ad content, again ad title and/or brief advertisement content are input in the advertising message frame control, mix stack back display ads title and/or brief advertisement content with video layer.
3, method as claimed in claim 2 is characterized in that,
Described webserver source address flag bit in the PDU of described PDU message header writes described advertising message type code;
When described mobile phone is resolved described PDU header, read described source address flag bit wherein,, judge that then described PDU message is an advertising message if this source address flag bit is the advertising message type code.
4, the method for claim 1 is characterized in that,
The user data segment of described PDU message comprises title, word content at least and is used to expand to the extended field of picture material, and wherein the length of each field marks with corresponding marker bit in described PDU header.
5, method as claimed in claim 3 is characterized in that,
Described mobile phone is respectively read corresponding chained list with ad title with ad content according to the flag bit of each field in the described advertising message, store the advertising message memory block of appointment into, and be that every advertisement generates unique ID number when storage, guarantee that the title of every advertisement and content foundation are corresponding one by one;
When the user clicked the browse controls of ad title or brief advertisement content, described mobile phone read the corresponding advertisement content of described ad title or brief advertisement content by described ID number, and shows described advertising message.
6, method as claimed in claim 5 is characterized in that,
When the described advertising message of described handset displays, also comprise described advertisement information contents is handled, after ad content is disposed, return the interface of televising automatically;
Described mobile phone is provided described advertisement information contents by the operation that the interactive message that comprises browse advertisements, deletion advertisement, transmits advertisement, provides at operator is replied message or temporary advertisement.
7, a kind of mobile phone is used for showing multimedia messages at mobile phone television playing process, comprises the mobile TV playing module that is used to play mobile TV, it is characterized in that,
Also comprise receiver module, processing module and display module, wherein,
Described receiver module, be used at mobile phone television playing process, receive protocol Data Unit PDU message, resolve the header of described PDU message, if there is the type code of multimedia messages in this PDU header, then resolve and store the multimedia messages in this PDU message, notify described processing module to have multimedia messages to read;
Described processing module after being used to receive the information of described receiver module transmission, is extracted described multimedia messages and is sent to described display module;
Described display module, the multimedia messages to be shown that the described processing module that is used for receiving sends and the video layer data of mobile TV are mixed the stack back and are shown.
8, mobile phone as claimed in claim 7 is characterized in that,
The described multimedia messages that described receiver module receives is the advertising message that comprises ad title and ad content;
Described processing module, also be used for when extracting described advertising message, earlier the ad title in this advertising message is read corresponding chained list respectively with ad content, again ad title and/or brief advertisement content are input in the advertising message frame control, send to described display module.
9, mobile phone as claimed in claim 8 is characterized in that,
The user data segment of the described PDU message that described receiver module receives comprises title, word content at least and is used to expand to the extended field of picture material, and wherein the length of each field marks with corresponding marker bit in described PDU header;
Described processing module is according to the flag bit of each field in the described advertising message ad title to be read corresponding chained list respectively with ad content, store the advertising message memory block of appointment into, and be that every advertisement generates unique ID number when storage, guarantee that the title of every advertisement and content foundation are corresponding one by one;
When the user clicked the browse controls of ad title or brief advertisement content, described processing module was to send to described display module by the corresponding advertisement content that reads described ad title or brief advertisement content for described ID number.
10, mobile phone as claimed in claim 8 is characterized in that,
Also comprise information content processing module, be used for when showing described advertising message, advertisement information contents being handled, after advertisement information contents is disposed, return the interface of televising automatically;
Wherein, described information content processing module is provided advertisement information contents by the operation that the interactive message that comprises browse advertisements, deletion advertisement, transmits advertisement, provides at operator is replied message or temporary advertisement.
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| CN102123199A (en) * | 2011-01-14 | 2011-07-13 | 中兴通讯股份有限公司 | Method and terminal for displaying text message or multimedia message |
| CN101534351B (en) * | 2009-04-02 | 2012-01-11 | 中兴通讯股份有限公司 | A movable termination enabling users to browse web page and watch mobile TV at the same time and the method thereof |
| WO2012048547A1 (en) * | 2010-10-12 | 2012-04-19 | 深圳市同洲电子股份有限公司 | Method and system for displaying digital television advertisements, and digital television reception terminal |
| CN102647618A (en) * | 2012-04-28 | 2012-08-22 | 深圳市华鼎视数字移动电视有限公司 | Method and system for interaction with television programs |
| WO2013026329A1 (en) * | 2011-08-23 | 2013-02-28 | 腾讯科技（深圳）有限公司 | Method and device for data transmission |
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| CN1147145C (en) * | 1997-12-01 | 2004-04-21 | 星视电视广播公司 | Electronic program guide system with advertising message in pop-ups |
| KR20030097559A (en) * | 2002-06-22 | 2003-12-31 | 엘지전자 주식회사 | Multimedia service method for universal mobile telecommication system |
| CN1503554A (en) * | 2002-11-21 | 2004-06-09 | 余明和 | Device and method for making television advertisement and inserting into television program |
| CN1859558A (en) * | 2006-03-06 | 2006-11-08 | 华为技术有限公司 | Digital TV telecast system and its method based on radio transmission |
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| CN101534351B (en) * | 2009-04-02 | 2012-01-11 | 中兴通讯股份有限公司 | A movable termination enabling users to browse web page and watch mobile TV at the same time and the method thereof |
| WO2012048547A1 (en) * | 2010-10-12 | 2012-04-19 | 深圳市同洲电子股份有限公司 | Method and system for displaying digital television advertisements, and digital television reception terminal |
| CN102123199A (en) * | 2011-01-14 | 2011-07-13 | 中兴通讯股份有限公司 | Method and terminal for displaying text message or multimedia message |
| WO2012094840A1 (en) * | 2011-01-14 | 2012-07-19 | 中兴通讯股份有限公司 | Method and terminal for displaying short message or multimedia message |
| WO2013026329A1 (en) * | 2011-08-23 | 2013-02-28 | 腾讯科技（深圳）有限公司 | Method and device for data transmission |
| US9344534B2 (en) | 2011-08-23 | 2016-05-17 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for performing data processing and data transmission by 3G AE and 3G RE |
| CN102647618A (en) * | 2012-04-28 | 2012-08-22 | 深圳市华鼎视数字移动电视有限公司 | Method and system for interaction with television programs |
| CN102647618B (en) * | 2012-04-28 | 2015-04-22 | 深圳市华鼎视数字移动电视有限公司 | Method and system for interaction with television programs |
| WO2014146266A1 (en) * | 2013-03-20 | 2014-09-25 | Nokia Corporation | Application recommendations |
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| CN108833964A (en) * | 2018-06-11 | 2018-11-16 | 阿依瓦（北京）技术有限公司 | A kind of real-time successive frame Information Embedding identifying system |
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Granted publication date: 20111207 Termination date: 20201028 |