CN101193037A - A network information push system and method - Google Patents
A network information push system and method Download PDFInfo
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- CN101193037A CN101193037A CNA2007100737361A CN200710073736A CN101193037A CN 101193037 A CN101193037 A CN 101193037A CN A2007100737361 A CNA2007100737361 A CN A2007100737361A CN 200710073736 A CN200710073736 A CN 200710073736A CN 101193037 A CN101193037 A CN 101193037A
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Abstract
The invention discloses a network information push system, which comprises the following parts: a user data storage center which is used for storing user data and communications records and / or operation records of an instant communications tool user; an information storage center which is used for storing to-be-pushed information; an information mining unit which is used for obtaining the attention point of the user according to the user data and communication records and / or operation records obtained from the user data storage center; a modification hinting unit which is used for obtaining the attention point of the user through the information mining unit when the user modifies the user data and for displaying the to-be-pushed information related to the attention point obtained from the information storage center; and a user data preservation unit which is used for preserving contents selected from the obtained to-be-pushed information to the user data. The invention also discloses a corresponding method. The invention increases information pushing channels and reduces disturbance to a plurality of users by pushing the information related to the user attention point to other users related to the user.
Description
Technical field
The present invention relates to the computer communication technology field, more particularly, relate to a kind of network information push system and method.
Background technology
Network instant communication instrument (Instant Messenger, IM) by the instant communication on the point-to-point technology realization the Internet, or even mutual between a plurality of users, it has become the employed tool of communications of most of netizens, it not only is applied to amusement and recreation at ordinary times, and has also obtained at work using widely.
IM provides a network identity (being account number) for each user, thereby distinguishes mutually with other users.And each IM user includes IM user profile, and these IM user profile are used to identify a user's essential information and feature, in order to distinguish some data of individual, comprises main data, particulars, individual's explanation, remarks configuration information etc.
Because IM is widely used, therefore pushes and also seem very valuable based on the information of IM information such as (for example) advertisements.It is a kind of technology that a kind of server end initiatively pushes information to client that above-mentioned information pushes, and its wish according to the client user is pushed to different users with information, thereby increases the channel that the user obtains corresponding information.
IM information pushes and mainly utilizes the mode information of carrying out in IM interface to push at present, and for example the MSN of MS carries out advertisement pushing by the advertisement bar that is provided with in IM window bottom, the advertisement bar at IM window master interface etc.Specific implementation is: when user-interface design, the advertisement bar is fixed on the IM client, particular content is issued by the server unification; Perhaps directly embed ad content, upgrade the IM client release at every turn when upgrading ad content in the IM client.
Yet above-mentioned IM information pushes the content and form of mode promotion at all users, does not have user's correlation, and effective rate of utilization is low.The advertising message that aforesaid way pushes may cause the harassing and wrecking to the user, sometimes even cause certain user group's dislike.In addition, above-mentioned information pushes mode, does not have and user interaction, and the audient's of advertisement information such as reaction are wasted, and has no idea in time to collect.
Summary of the invention
The technical problem to be solved in the present invention is that the problem at information content renewal cost height, very flexible in the above-mentioned network information push provides a kind of network information push system and method.
The technical scheme that the present invention solves the problems of the technologies described above is, a kind of network information push system is provided, comprise: be used to store JICQ user's the subscriber data and the subscriber data storage center of communication record and/or operation note, the information stores center that is used to store information to be pushed, and
The information excavating unit is used for obtaining according to the JICQ user's who obtains from the subscriber data storage center subscriber data, communication record and/or operation note this user's focus;
Revise Tip element, be used for when described user's modification subscriber data, obtaining described user's focus, and show the information to be pushed relevant that obtains from described information stores center with described focus by the information excavating unit;
Subscriber data is preserved the unit, and the content that is used for selecting from the information to be pushed that obtains is saved in the subscriber data the subscriber data storage center.
In a kind of network information push system of the present invention, also comprise record cell, be used to the user ID that writes down the clicked number of times of information to be pushed content and click the user.
In a kind of network information push system of the present invention, in the heart information to be pushed comprises a plurality of groups in the described information stores, corresponds respectively to a plurality of data items in the subscriber data.
In a kind of network information push system of the present invention, the information to be pushed of storing in the heart in the described information stores comprises information to be pushed sign and content, described subscriber data is preserved the unit and is stored the information to be pushed sign into subscriber data, and described data display unit obtains the information to be pushed content according to the sign of the information to be pushed in the subscriber data and shows from the information stores center.
In a kind of network information push system of the present invention, described information to be pushed is advertisement.
The present invention also provides a kind of network information push method, may further comprise the steps:
(a) focus that obtains this user according to JICQ user's communication record and/or operation note;
(b) when described user's modification subscriber data, obtain the information to be pushed relevant and showing with described focus;
(c) content that will select from described relevant information to be pushed is saved in subscriber data.
In a kind of network information push method of the present invention, also comprise: number of times that record information to be pushed content is clicked and the user ID of clicking the user.
In a kind of network information push method of the present invention, described information to be pushed comprises a plurality of classifications, corresponds respectively to a plurality of data items in the subscriber data.
In a kind of network information push method of the present invention, described information to be pushed is advertisement.
A kind of network information push system of the present invention and method are pushed to other users related with the user by the information that user's focus is relevant, and the information that increased pushes channel, and have reduced the harassing and wrecking to certain customers.Use system and method for the present invention to carry out advertisement pushing, can improve advertising effect.
Description of drawings
The invention will be further described below in conjunction with drawings and Examples, in the accompanying drawing:
Fig. 1 is the structural representation of a kind of network information push system first embodiment of the present invention;
Fig. 2 is the structural representation of a kind of network information push system second embodiment of the present invention;
Fig. 3 is the flow chart of a kind of network information push method first embodiment of the present invention;
Fig. 4 is the flow chart of a kind of network information push method second embodiment of the present invention.
Embodiment
The present invention obtains user's focus according to JICQ user's subscriber data, communication record and/or operation note, and makes the user become the propelling movement person of information according to user intention, thereby pushes information to the more multiposition in the network.
As shown in Figure 1, be the structural representation of a kind of network information push system first embodiment of the present invention.This system comprises based on JICQ: subscriber data storage center 15, information excavating unit 13, information stores center 11, modification Tip element 12, subscriber data are preserved unit 14 and data display unit 16.Wherein subscriber data storage center 15, information stores center 11 are positioned at the server end of JICQ, revise the client that Tip element 12 and data display unit 16 are positioned at JICQ, information excavating unit 13 and subscriber data are preserved server end or the client that unit 14 both can be positioned at JICQ.Above-mentioned information excavating unit 13, data display unit 16 and subscriber data are preserved unit 14 and are connected respectively to subscriber data storage center 15; Revising Tip element 12 is connected with information excavating unit 13, subscriber data preservation unit 14 and information stores center 11 respectively.
Subscriber data storage center 15 is used to store JICQ user's subscriber data communication record and/or operation note.For example, above-mentioned subscriber data can comprise personal information and group information, and personal information and group information then can comprise the every content shown in the table 1.
Table 1: the particular content of subscriber data
Above-mentioned table 1 only is used for the content of illustration subscriber data.The subscriber data of different JICQs comprises different content, thereby the subscriber data of storage can be different because of the difference of JICQ in the subscriber data storage center 15.
Revising Tip element 12 is used for when the user's modification subscriber data, obtain user's focus by information excavating unit 13, and obtain the to be pushed advertisement relevant with this user's focus from information stores center 11, and waiting of will obtaining pushes advertisement by showing such as pop-up window.In the present embodiment, revise the data item of Tip element 12 according to user's modification, that selects this data item correspondence waits that pushing the advertisement group points out.Thereby the user can be according to the content of Information Selection one or more advertisement wherein of pointing out as corresponding data item in the subscriber data.For example, in the user's modification subscriber data during head portrait data item, revise Tip element 12 and eject a plurality of display advertisings and select for users.
Subscriber data is preserved the subscriber data that unit 14 is used for amended subscriber data content is saved in subscriber data storage center 25, and the content of above-mentioned preservation comprises from what revise that Tip element 12 shows waits to push one or more advertisement of selecting the advertisement.
As shown in Figure 2, be the structural representation of a kind of network information push system second embodiment of the present invention.This system comprises based on JICQ: subscriber data storage center 25, information excavating unit 23, information stores center 21, modification Tip element 22, subscriber data are preserved unit 24 and data display unit 26.Wherein information excavating unit 23, information stores center 21, subscriber data storage center 25, subscriber data are preserved the server end that unit 24 is positioned at JICQ, revise the client that Tip element 22 and data display unit 26 then are positioned at JICQ.
In this second embodiment, server end also includes the record cell 27 that is connected to data display unit 26.The user ID that this record cell 27 is used for the clicked number of times of the shown advertisement of record material display unit 26 and clicks the user.By this record cell 27, ad distribution can be collected the feedback information of commercial audience, thereby can charge according to these feedback informations etc.
In said system, the advertisement to be pushed of storing in the information stores center 21 comprises waits to push advertisement and identifier and content, and subscriber data is preserved unit 14 and is stored advertisement and identifier to be pushed into subscriber data, and data display unit 26 pushes advertisement and identifier according to treating in the subscriber data and obtains from information stores center 21 and wait to push ad content and show.
Certainly, become the propelling movement person of advertisement voluntarily, just in its subscriber data, add ad content, also can increase a statistic unit (not shown), so that the user who pushes advertisement is rewarded for making the user.
As shown in Figure 3, be the flow chart of a kind of network information push method first embodiment of the present invention.This method specifically may further comprise the steps:
Step S31: obtain this user's focus, i.e. this user institute information of interest according to JICQ user's subscriber data, communication record and/or operation note.
Step S32: when its subscriber data of user's modification, obtain with step S31 in the relevant advertisement to be pushed of focus of obtaining, and show this advertisement to be pushed.
Step S33: preserve amended subscriber data content, the content of above-mentioned preservation comprise from step S32, show wait to push one or more advertisement of selecting in the advertisement.
Step S34: show content in the described subscriber data in other user place terminals related with the active user.Other users related with the active user are meant the user of active user's good friend, contact person or same group.
As shown in Figure 4, be the flow chart of a kind of network information push method second embodiment of the present invention.This method specifically may further comprise the steps:
Step S41: obtain this user's focus, i.e. this user institute information of interest according to JICQ user's subscriber data, communication record and/or operation note.
Step S42: when its subscriber data of user's modification, obtain with step S31 in the relevant advertisement to be pushed of focus of obtaining, and show this advertisement to be pushed.In the present embodiment, each advertisement to be pushed has a sign.
Step S43: preserve amended subscriber data content, the content of above-mentioned preservation comprise from step S42, show wait to push the one or more advertisement corresponding identification of selecting in the advertisement.
Step S44: related with the active user other user place terminals show with subscriber data in the corresponding advertisement of advertisement and identifier.
Step S45: clicked number of times of advertisement and click user's user ID waited to push in record.
Certainly, above-mentioned system and method also can push out of Memory except that pushing advertisement, for example news etc.
The above; only for the preferable embodiment of the present invention, but protection scope of the present invention is not limited thereto, and anyly is familiar with those skilled in the art in the technical scope that the present invention discloses; the variation that can expect easily or replacement all should be encompassed within protection scope of the present invention.Therefore, protection scope of the present invention should be as the criterion with the protection range of claim.
Claims (9)
1. a network information push system comprises the subscriber data and the subscriber data storage center of communication record and/or operation note and the information stores center that is used to store information to be pushed that are used to store the JICQ user, it is characterized in that, also comprises:
The information excavating unit is used for obtaining according to the JICQ user's who obtains from the subscriber data storage center subscriber data, communication record and/or operation note this user's focus;
Revise Tip element, be used for when described user's modification subscriber data, obtaining described user's focus, and show the information to be pushed relevant that obtains from described information stores center with described focus by the information excavating unit;
Subscriber data is preserved the unit, and the content that is used for selecting from the information to be pushed that obtains is saved in the subscriber data the subscriber data storage center.
2. a kind of network information push system according to claim 1 is characterized in that, also comprises record cell, is used to the user ID that writes down the clicked number of times of information to be pushed content and click the user.
3. a kind of network information push system according to claim 1 is characterized in that, in the heart information to be pushed comprises a plurality of groups in the described information stores, corresponds respectively to a plurality of data items in the subscriber data.
4. a kind of network information push system according to claim 1, it is characterized in that, the information to be pushed of storing in the heart in the described information stores comprises information to be pushed sign and content, described subscriber data is preserved the unit and is stored the information to be pushed sign into subscriber data, and described data display unit obtains the information to be pushed content according to the sign of the information to be pushed in the subscriber data and shows from the information stores center.
5. according to each described a kind of network information push system among the claim 1-4, it is characterized in that described information to be pushed is advertisement.
6. a network information push method is characterized in that, may further comprise the steps:
(a) focus that obtains this user according to JICQ user's communication record and/or operation note;
(b) when described user's modification subscriber data, obtain the information to be pushed relevant and showing with described focus;
(c) content that will select from described relevant information to be pushed is saved in subscriber data.
7. a kind of network information push method according to claim 6 is characterized in that, also comprises: number of times that record information to be pushed content is clicked and the user ID of clicking the user.
8. a kind of network information push method according to claim 6 is characterized in that described information to be pushed comprises a plurality of classifications, corresponds respectively to a plurality of data items in the subscriber data.
9. according to each described a kind of network information push method among the claim 6-8, it is characterized in that described information to be pushed is advertisement.
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| CN2007100737361A CN101193037B (en) | 2007-03-29 | 2007-03-29 | A network information push system and method |
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| CN2007100737361A CN101193037B (en) | 2007-03-29 | 2007-03-29 | A network information push system and method |
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| CN101193037B CN101193037B (en) | 2010-07-21 |
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| WO2012016489A1 (en) * | 2010-08-04 | 2012-02-09 | 腾讯科技（深圳）有限公司 | Method and device for pushing data |
| CN102487324A (en) * | 2010-12-02 | 2012-06-06 | 中国移动通信集团吉林有限公司 | Customer information sending method and device and system thereof |
| CN102724280A (en) * | 2012-05-17 | 2012-10-10 | 合一网络技术(北京)有限公司 | System and method for pushing message to users instantly |
| CN103023749A (en) * | 2011-09-27 | 2013-04-03 | 北京神州泰岳软件股份有限公司 | Method for loading advertisement data in IM (Instant Messaging) system and IM system |
| WO2014048277A1 (en) * | 2012-09-29 | 2014-04-03 | 腾讯科技（深圳）有限公司 | Information pushing method and apparatus |
| CN103870981A (en) * | 2014-03-25 | 2014-06-18 | 无锡城际在线信息技术有限公司 | Returned cash control method based on credits obtained by user |
| WO2015055067A1 (en) * | 2013-10-17 | 2015-04-23 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for pushing messages |
| CN104967552A (en) * | 2014-11-12 | 2015-10-07 | 腾讯科技（深圳）有限公司 | Message push method and apparatus |
| CN105245378A (en) * | 2015-10-19 | 2016-01-13 | 江西掌中无限网络科技股份有限公司 | Mobile internet user relationship management method and system |
| CN106033579A (en) * | 2015-03-16 | 2016-10-19 | 北京国双科技有限公司 | Data processing method and apparatus thereof |
| CN106453528A (en) * | 2016-09-27 | 2017-02-22 | 北京小米移动软件有限公司 | Method and device for pushing message |
| CN106621332A (en) * | 2016-12-29 | 2017-05-10 | 北京奇虎科技有限公司 | Data request detection method and device |
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| CN100358293C (en) * | 2004-11-19 | 2007-12-26 | 中国移动通信集团公司 | Method for changing push business parameters data according to user signed data |
| CN1783849A (en) * | 2004-12-03 | 2006-06-07 | 腾讯科技（深圳）有限公司 | News subscribing method and system based on immediate communication platform |
| CN1881882A (en) * | 2006-05-18 | 2006-12-20 | 朱凯 | Method for promulgating advertisement in network terminal machine |
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| WO2012016489A1 (en) * | 2010-08-04 | 2012-02-09 | 腾讯科技（深圳）有限公司 | Method and device for pushing data |
| CN102487324A (en) * | 2010-12-02 | 2012-06-06 | 中国移动通信集团吉林有限公司 | Customer information sending method and device and system thereof |
| CN103023749B (en) * | 2011-09-27 | 2016-02-17 | 北京神州泰岳软件股份有限公司 | A kind of method of carrying advertisement data in IM system and a kind of IM system |
| CN103023749A (en) * | 2011-09-27 | 2013-04-03 | 北京神州泰岳软件股份有限公司 | Method for loading advertisement data in IM (Instant Messaging) system and IM system |
| CN102724280A (en) * | 2012-05-17 | 2012-10-10 | 合一网络技术(北京)有限公司 | System and method for pushing message to users instantly |
| CN102724280B (en) * | 2012-05-17 | 2014-12-17 | 合一网络技术(北京)有限公司 | System and method for pushing message to users instantly |
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| WO2015055067A1 (en) * | 2013-10-17 | 2015-04-23 | Tencent Technology (Shenzhen) Company Limited | Method and apparatus for pushing messages |
| CN104572688A (en) * | 2013-10-17 | 2015-04-29 | 腾讯科技（深圳）有限公司 | Information push method and device |
| CN103870981A (en) * | 2014-03-25 | 2014-06-18 | 无锡城际在线信息技术有限公司 | Returned cash control method based on credits obtained by user |
| CN104967552A (en) * | 2014-11-12 | 2015-10-07 | 腾讯科技（深圳）有限公司 | Message push method and apparatus |
| CN106033579A (en) * | 2015-03-16 | 2016-10-19 | 北京国双科技有限公司 | Data processing method and apparatus thereof |
| CN105245378A (en) * | 2015-10-19 | 2016-01-13 | 江西掌中无限网络科技股份有限公司 | Mobile internet user relationship management method and system |
| CN106453528A (en) * | 2016-09-27 | 2017-02-22 | 北京小米移动软件有限公司 | Method and device for pushing message |
| CN106621332A (en) * | 2016-12-29 | 2017-05-10 | 北京奇虎科技有限公司 | Data request detection method and device |
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| CN107396145B (en) * | 2017-07-31 | 2018-08-21 | 广州风尚传媒科技有限公司 | One kind getting through IPTV, the advertisement placement method and advertisement delivery system of OTT resources |
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