CN103023749A - Method for loading advertisement data in IM (Instant Messaging) system and IM system - Google Patents
Method for loading advertisement data in IM (Instant Messaging) system and IM system Download PDFInfo
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- CN103023749A CN103023749A CN2011102961368A CN201110296136A CN103023749A CN 103023749 A CN103023749 A CN 103023749A CN 2011102961368 A CN2011102961368 A CN 2011102961368A CN 201110296136 A CN201110296136 A CN 201110296136A CN 103023749 A CN103023749 A CN 103023749A
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Abstract
The invention discloses a method for loading advertisement data in an IM system and the IM system. The method comprises the following steps of: when a user logins the IM system, issuing keywords and corresponding advertisement data to an IM client by an IM server according to user information; storing the received keywords and corresponding advertisement data into a client program by an IM client; detecting IM messages in a chat window of a user in real time by the client program, and if contents matched with the stored keywords exist in the IM messages, displaying the matched contents in the chat window of the user in a preset manner; and when carrying out operation on the matched contents displayed in the preset manner by a mouse of the user, displaying and outputting corresponding advertisement frames according to the stored corresponding advertisement data. According to the technical scheme of the method for loading the advertisement data in the IM system and the IM system, the advertisement can be shown according to optional chat messages of the user.
Description
Technical field
The present invention relates to technical field of internet application, particularly relate to a kind of in the IM system method and a kind of IM system of carrying advertisement data.
Background technology
Along with the high speed development of internet system, instant messaging (IM, Instant Messenger) has become the most widely internet, applications.Hundreds of millions of online user in the IM system, timely interaction and the information sharing of bringing for IM user have made IM become a kind of new media.
In existing IM system, advertisement is to be embedded on the human window of IM, can't be based on random data and stochastic regime showing advertisements.
Summary of the invention
The invention provides a kind of in the IM system method of carrying advertisement data, the method can be according to user's random chat message showing advertisements.
The present invention also provides a kind of letter IM system, and this IM system can be according to user's random chat message showing advertisements.
For achieving the above object, technical scheme of the present invention is achieved in that
The invention discloses a kind of in the IM system method of carrying advertisement data, the method comprises:
When the user logined the IM system, the IM server issued keyword and corresponding ad data according to user profile to the IM client;
The IM client is kept at keyword and the corresponding ad data of receiving in the client-side program;
Client-side program detects the IM message in user's chat window in real time, if when content with the keyword preserved coupling is arranged in the IM message, the content of this coupling in user's chat window is shown with predetermined manner;
When user's mouse operates the described matching content that shows with predetermined manner, according to the corresponding advertisement picture of ad data demonstration output of the correspondence of preserving.
Described user profile comprises: user's sex, login time, IM section, user interest hobby information.
When described mouse as the user operates the described matching content that shows with predetermined manner, export corresponding advertisement picture according to the ad data demonstration of the correspondence of preserving and comprise:
When user's mouse when the described matching content that shows with predetermined manner is hovered above Preset Time, show corresponding advertisement windows according to the ad data of correspondence at user's chat window.
If corresponding many ad datas of this keyword then show corresponding a plurality of advertisement windows in the cocycle of user's chat window.
The link data that comprises the advertising objective page in the described ad data;
When the user clicks an advertisement windows, in browser window, open the advertising objective page according to the link data of the advertising objective page.
When the user clicks the described matching content that shows with predetermined manner, in browser window, open the advertising objective page according to the link data of the advertising objective page.
The invention also discloses a kind of IM system, this IM system comprises: IM server and IM client; Described IM client comprises: memory module, detection module and demonstration output module;
The IM server is used for when the user logins the IM system, issues keyword and corresponding ad data according to user profile to the IM client;
Memory module is used for preserving keyword and the corresponding ad data that the IM server issues;
Detection module is used for detecting in real time the IM message of user's chat window, if having in the IM message with memory module in during the content of the keyword coupling of preserving, the content of this coupling in user's chat window is shown with predetermined manner;
Show output module, be used for when user's mouse operates the described matching content that shows with predetermined manner, according to the corresponding advertisement picture of ad data demonstration output of the correspondence of preserving in the memory module.
Described demonstration output module is used for mouse the user when the described matching content that shows with predetermined manner is hovered above Preset Time, shows corresponding advertisement windows according to the ad data of the correspondence in the memory module at user's chat window; If corresponding many ad datas of this keyword then show corresponding a plurality of advertisement windows in the cocycle of user's chat window.
The link data that comprises the advertising objective page in the ad data of preserving in the memory module;
Described demonstration output module is further used for when the user clicks an advertisement windows, opens the advertising objective page according to the link data of the advertising objective page in the memory module in browser window.
Described demonstration output module is further used for opening the advertising objective page according to the link data of the advertising objective page in the memory module in browser window when the user clicks the described matching content that shows with predetermined manner
As seen by above-mentioned, when the user logined the IM system, the IM server issued keyword and corresponding ad data according to user profile to the IM client; The IM client is kept at keyword and the corresponding ad data of receiving in the client-side program; Client-side program detects the IM message in user's chat window in real time, if when content with the keyword preserved coupling is arranged in the IM message, the content of this coupling in user's chat window is shown with predetermined manner; When user's mouse operates the described matching content that shows with predetermined manner, show the technical scheme of the corresponding advertisement picture of output according to the ad data of the correspondence of preserving, can be according to user's random chat message showing advertisements.
Description of drawings
The flow chart of a kind of among Fig. 1 the present invention method of carrying advertisement data in the IM system;
Fig. 2 is the schematic diagram that matching content shows in highlighted mode in the embodiment of the invention;
Fig. 3 is the schematic diagram of the demonstration advertisement windows in the embodiment of the invention;
Fig. 4 is the schematic diagram of a kind of IM system in the embodiment of the invention.
Embodiment
In order to make the purpose, technical solutions and advantages of the present invention clearer, describe the present invention below in conjunction with the drawings and specific embodiments.
The flow chart of a kind of among Fig. 1 the present invention method of carrying advertisement data in the IM system.As shown in Figure 1, the method comprises:
101, when the user logined the IM system, the IM server issued keyword and corresponding ad data according to user profile to the IM client.
In this step, user profile is specifically as follows: user's sex, login time, IM section, user interest hobby information etc.The IM server can issue according to preset strategy advertisement keyword and the corresponding ad data of some according to user profile.
Ad data can adopt the XML form to issue, and also can adopt with consensus other data formats of IM client to issue.Literal, picture etc. can be comprised, the link data of the advertising objective page can also be comprised.
102, IM client is kept at keyword and the corresponding ad data of receiving in the client-side program.
103, client-side program detects the IM message in user's chat window in real time, if when content with the keyword preserved coupling is arranged in the IM message, the content of this coupling in user's chat window is shown with predetermined manner.
Here IM message is the chat content in user's chat window, when the content that has in the chat content with advertisement keyword coupling, with the highlighted demonstration in chat window of this matching content, or shows in the mode of other differences with other guide.
Fig. 2 is the schematic diagram that matching content shows in highlighted mode in the embodiment of the invention.As shown in Figure 2, the keyword of coupling is " moon cake ", then " moon cake " is shown in highlighted mode.In Fig. 2, to having carried out fuzzy with the incoherent content of invention and having blocked processing.
104, when user's mouse operates the described matching content that shows with predetermined manner, according to the corresponding advertisement picture of ad data demonstration output of the correspondence of preserving.
In this step, when user's mouse when the described matching content that shows with predetermined manner is hovered above Preset Time (such as 0.5 second), show corresponding advertisement windows according to the ad data of correspondence at user's chat window.If corresponding many ad datas of this keyword then show corresponding a plurality of advertisement windows in the cocycle of user's chat window, for example show by certain direction flow circuit.Can be on user's chat window, the next door of this matching content shows advertisement windows, particular location is decided on the size on matching content and display window border.
Fig. 3 is the schematic diagram of the demonstration advertisement windows in the embodiment of the invention.As shown in Figure 3, when mouse hovers when surpassing 0.5 second at the keyword " moon cake " of coupling, show that output is about the advertisement windows of moon cake.In Fig. 3, to having carried out fuzzy with the incoherent content of invention and having blocked processing.
When the user clicks an advertisement windows, in browser window, open the advertising objective page according to the link data of the advertising objective page in the ad data.
Perhaps, when user end user's mouse is clicked the described matching content that shows with predetermined manner, in browser window, open the advertising objective page according to the link data of the advertising objective page in the ad data.
Fig. 4 is the schematic diagram of a kind of IM system in the embodiment of the invention.As shown in Figure 4, this IM system comprises: IM server 401 and IM client 402; Described IM client 402 comprises: memory module 403, detection module 404 and demonstration output module 405;
Show output module 405, be used for when user's mouse operates the described matching content that shows with predetermined manner, according to the corresponding advertisement picture of ad data demonstration output of the correspondence of preserving in the memory module 403.
In system shown in Figure 4, described demonstration output module 405, be used for mouse the user when the described matching content that shows with predetermined manner is hovered above Preset Time, show corresponding advertisement windows according to the ad data of the correspondence in the memory module 403 at user's chat window; If corresponding many ad datas of this keyword then show corresponding a plurality of advertisement windows in the cocycle of user's chat window.
In system shown in Figure 4, memory module 403 comprises the link data of the advertising objective page in the ad data of middle preservation;
Described demonstration output module 405 is further used for when the user clicks an advertisement windows, opens the advertising objective page according to the link data of the advertising objective page in the memory module 403 in browser window.
Perhaps described demonstration output module 405 is further used for opening the advertising objective page according to the link data of the advertising objective page in the memory module 403 in browser window when the user clicks the described matching content that shows with predetermined manner.
In sum, the present invention is this, after the user of IM login, according to information such as sex, time, number section, hobbies, the IM server according to corresponding strategies issue the advertisement keyword of some and with it the ad data of correspondence to the IM client.In user's chat process, the IM FTP client FTP detects the chat content of two conferences or many people cluster conversation, when detecting the content that is complementary with advertisement keyword in the chat content, this chat content is carried out the highlighted processing of additive color.User's mouse-over ejects product placement in chat window when this highlighted content, when mouse left this highlighted content, product placement disappeared.The user click this highlighted in perhaps during advertisement windows, then in browser window, open the technical scheme of corresponding advertisement page, can be according to random chat message showing advertisements in the IM chat window of user.
The above only is preferred embodiment of the present invention, and is in order to limit the present invention, within the spirit and principles in the present invention not all, any modification of making, is equal to replacement, improvement etc., all should be included within the scope of protection of the invention.
Claims (10)
1. the method for carrying advertisement data in the IM system is characterized in that the method comprises:
When the user logined the IM system, the IM server issued keyword and corresponding ad data according to user profile to the IM client;
The IM client is kept at keyword and the corresponding ad data of receiving in the client-side program;
Client-side program detects the IM message in user's chat window in real time, if when content with the keyword preserved coupling is arranged in the IM message, the content of this coupling in user's chat window is shown with predetermined manner;
When user's mouse operates the described matching content that shows with predetermined manner, according to the corresponding advertisement picture of ad data demonstration output of the correspondence of preserving.
2. method according to claim 1 is characterized in that,
Described user profile comprises: user's sex, login time, IM section, user interest hobby information.
3. method according to claim 1 is characterized in that, when described mouse as the user operates the described matching content that shows with predetermined manner, exports corresponding advertisement picture according to the ad data demonstration of the correspondence of preserving and comprises:
When user's mouse when the described matching content that shows with predetermined manner is hovered above Preset Time, show corresponding advertisement windows according to the ad data of correspondence at user's chat window.
4. require as requested 3 described methods, it is characterized in that, if corresponding many ad datas of this keyword then show corresponding a plurality of advertisement windows in the cocycle of user's chat window.
5. according to claim 3 or 4 described methods, it is characterized in that, comprise the link data of the advertising objective page in the described ad data;
When the user clicks an advertisement windows, in browser window, open the advertising objective page according to the link data of the advertising objective page.
6. method according to claim 1 is characterized in that, comprises the link data of the advertising objective page in the described ad data;
When described mouse as the user operates the described matching content that shows with predetermined manner, export corresponding advertisement picture according to the ad data demonstration of the correspondence of preserving and comprise:
When the user clicks the described matching content that shows with predetermined manner, in browser window, open the advertising objective page according to the link data of the advertising objective page.
7. an IM system is characterized in that, this IM system comprises: IM server and IM client; Described IM client comprises: memory module, detection module and demonstration output module;
The IM server is used for when the user logins the IM system, issues keyword and corresponding ad data according to user profile to the IM client;
Memory module is used for preserving keyword and the corresponding ad data that the IM server issues;
Detection module is used for detecting in real time the IM message of user's chat window, if having in the IM message with memory module in during the content of the keyword coupling of preserving, the content of this coupling in user's chat window is shown with predetermined manner;
Show output module, be used for when user's mouse operates the described matching content that shows with predetermined manner, according to the corresponding advertisement picture of ad data demonstration output of the correspondence of preserving in the memory module.
8. system according to claim 7 is characterized in that,
Described demonstration output module is used for mouse the user when the described matching content that shows with predetermined manner is hovered above Preset Time, shows corresponding advertisement windows according to the ad data of the correspondence in the memory module at user's chat window; If corresponding many ad datas of this keyword then show corresponding a plurality of advertisement windows in the cocycle of user's chat window.
9. system according to claim 8 is characterized in that,
The link data that comprises the advertising objective page in the ad data of preserving in the memory module;
Described demonstration output module is further used for when the user clicks an advertisement windows, opens the advertising objective page according to the link data of the advertising objective page in the memory module in browser window.
10. system according to claim 7 is characterized in that,
The link data that comprises the advertising objective page in the ad data of preserving in the memory module;
Described demonstration output module is further used for opening the advertising objective page according to the link data of the advertising objective page in the memory module in browser window when the user clicks the described matching content that shows with predetermined manner.
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| CN201110296136.8A CN103023749B (en) | 2011-09-27 | 2011-09-27 | A kind of method of carrying advertisement data in IM system and a kind of IM system |
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| CN103716229A (en) * | 2013-12-27 | 2014-04-09 | 上海扑梭文化传播有限公司 | Instant messaging chatting method used for mobile device and mobile phone |
| CN103824311A (en) * | 2013-11-29 | 2014-05-28 | 北京奇虎科技有限公司 | Polymerization image generating method and device |
| CN105577518A (en) * | 2015-12-17 | 2016-05-11 | 掌赢信息科技（上海）有限公司 | Method and electronic device for displaying website corresponding information in instant messaging |
| CN108090938A (en) * | 2016-11-22 | 2018-05-29 | 北京国双科技有限公司 | A kind of method for exhibiting data and device |
| WO2019052395A1 (en) * | 2017-09-12 | 2019-03-21 | 腾讯科技（深圳）有限公司 | Multimedia data presentation method, storage medium and computer device |
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| CN103824311A (en) * | 2013-11-29 | 2014-05-28 | 北京奇虎科技有限公司 | Polymerization image generating method and device |
| CN103716229A (en) * | 2013-12-27 | 2014-04-09 | 上海扑梭文化传播有限公司 | Instant messaging chatting method used for mobile device and mobile phone |
| CN105577518A (en) * | 2015-12-17 | 2016-05-11 | 掌赢信息科技（上海）有限公司 | Method and electronic device for displaying website corresponding information in instant messaging |
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| CN103023749B (en) | 2016-02-17 |
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