CN105245378A - Mobile internet user relationship management method and system - Google Patents
Mobile internet user relationship management method and system Download PDFInfo
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- CN105245378A CN105245378A CN201510680596.9A CN201510680596A CN105245378A CN 105245378 A CN105245378 A CN 105245378A CN 201510680596 A CN201510680596 A CN 201510680596A CN 105245378 A CN105245378 A CN 105245378A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/50—Network service management, e.g. ensuring proper service fulfilment according to agreements
- H04L41/5061—Network service management, e.g. ensuring proper service fulfilment according to agreements characterised by the interaction between service providers and their network customers, e.g. customer relationship management
- H04L41/5064—Customer relationship management
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Abstract
The invention discloses a mobile internet user relationship management method and system. The mobile internet user relationship management method comprises the steps of: synchronizing user information which is newly added or updated via APP software; storing the synchronized user information; extending the stored user information to user relationship domain model data; and storing the user relationship domain model data. The invention also provides a mobile internet user relationship management system which employs the method. The mobile internet user relationship management method and system realize real-time synchronization of APP user essential data, make it possible to automatically extend the user essential data to the user relationship domain model data according to the user relationship domain defined by the system, and require no manual operation, thereby reducing the system cost and improving the working efficiency of users of the system.
Description
Technical field
The present invention relates to mobile Internet field, particularly relate to the method and system of mobile Internet user relationship management.
Background technology
Along with rise and the development of development of Mobile Internet technology, people use the various internet information of acquisition for mobile terminal more and more, mobile Internet is closely bound up with daily life, now cellphone subscriber generally obtains the various network information by the APP application software of mobile terminal, the user of such APP and mobile Internet enterprise just create incidence relation automatically, and user relationship management method is also arisen at the historic moment.Mobile Internet company utilizes development of Mobile Internet technology advantage, adopts the user relationship management mode different with legacy user's relation management mode, to realize the mobile of user relationship management.
But in the practical application of mobile Internet user relationship management, how to reduce costs, realize the automatic business processing of user relationship data, Intelligent statistical analyzes user relationship data, simplify user relationship management flow process, improve the efficiency of management and remain technical problem urgently to be resolved hurrily at present.
Summary of the invention
In view of above-mentioned condition, be necessary to provide a kind of method and system of mobile Internet user relationship management overcoming the problems referred to above or solve the problem at least in part.
A method for mobile Internet user relationship management, comprises the following steps:
The user profile that synchronous APP software increases newly or upgrades;
Store described synchronous user profile;
The user profile of described storage is extended to customer relationship domain model data;
Store described customer relationship domain model data.
Described user profile synchronizing process uses real-time Data Transmission interface, Adds User or the user profile that upgrades carries out real-time synchronization to APP software.
Described user profile is the basic data information of user, includes but not limited to the personally identifiable information of user, preference information, geographic profile information, industrial nature information.
Further to the customer relationship domain model data analysis statistics stored, and show the result of described customer relationship domain model data analysis statistical.
The result of described customer relationship domain model data analysis statistical is shown in the mode of digital graphics form.
A kind of mobile Internet user relationship management system, apply the method for above-mentioned mobile Internet user relationship management, comprising:
APP user profile synchronization module, is suitable for the user profile that synchronous APP software increases newly or upgrades;
User base data memory module, is coupled with described APP user base real time data synchronization module, is suitable for receiving and stores the synchronous user profile of described APP user profile synchronization module;
Customer relationship domain model data conversion module, is coupled with described user base data memory module, and the user profile be suitable for described user base data memory module stores is extended to customer relationship domain model data;
Customer relationship domain model data memory module, is coupled with described customer relationship domain model data conversion module, is suitable for the customer relationship domain model data storing the conversion of described customer relationship domain model data conversion module;
Described APP user profile synchronization module comprises a real-time Data Transmission interface unit, and being suitable for Adds User to APP software or upgrade user profile carries out real-time synchronization.
The synchronous user profile of described APP user profile synchronization module is the basic data information of user, includes but not limited to the personally identifiable information of user, preference information, geographic profile information, industrial nature information.
Comprise user's intellectual analysis statistical module and digital graphics form display module further, described user's intellectual analysis statistical module is suitable for the customer relationship domain model data that customer relationship domain model data memory module described in statistical analysis stores, and described digital graphics form display module is suitable for the result of showing the analytic statistics of described user's intellectual analysis statistical module.
Described digital graphics form display module is shown the customer relationship domain model data that described customer relationship domain model data memory module stores in the mode of digital graphics form.
The method and system of the mobile Internet user relationship management that the present invention proposes can realize automatic synchronization APP user base data, and automatically APP user base data can be extended to customer relationship domain model data according to the customer relationship field of system definition, without the need to manually carrying out typing and retouching operation to data, the workload of the personnel of mitigation system use significantly, improves the operating efficiency of system user of service.Digital graphics form additionally by customer relationship domain model data transaction and result is shown, timing automatic statistical can separate out the geographical distribution of user, age distribution, personal like, the data such as industrial characteristic, can provide direction for the marketing.
Accompanying drawing explanation
Fig. 1 shows the flow chart of the method for mobile Internet user relationship management according to an embodiment of the invention.
The method that Fig. 2 shows mobile Internet user relationship management is according to an embodiment of the invention applied to the flow chart of the method for user's intellectual analysis statistics.
Fig. 3 shows the structural representation of mobile Internet user relationship management system according to an embodiment of the invention.
Fig. 4 shows the structural representation of APP user profile synchronization module according to an embodiment of the invention.
Fig. 5 shows the structural representation of the method that mobile Internet user relationship management systematic difference is according to an embodiment of the invention added up in user's intellectual analysis.
Embodiment
For the ease of understanding the present invention, below with reference to relevant drawings, the present invention is described more fully.First-selected embodiment of the present invention is given in accompanying drawing.But the present invention can realize in many different forms, is not limited to embodiment described herein.On the contrary, the object of these embodiments is provided to be make to disclosure of the present invention more thoroughly comprehensively.
Refer to Fig. 1, the method for the mobile Internet user relationship management of one embodiment of the invention, comprises the following steps:
Step S102, the user profile that synchronous APP software increases newly or upgrades;
In the present embodiment, this APP software is the APP software of mobile terminal device, this mobile terminal device is the equipment for user and mobile Internet generation information interaction, as mobile phone, flat board, computer and other can with the mobile device of mobile Internet generation information interaction, the backstage of this APP software is provided with APP cloud server, and this APP cloud server can this APP software of automatic synchronization user profile of increasing newly or upgrading.
This user profile is the basic data information of user, includes but not limited to the personally identifiable information of user, preference information, geographic profile information, industrial nature information.
This APP cloud server is provided with real-time Data Transmission interface, this user profile synchronizing process uses this real-time Data Transmission interface, the user profile Added User to APP software or upgrade carries out real-time synchronization, such as, when there being new user to use this APP software, this real-time Data Transmission interface can add the basic data information of this new user automatically, or when user have changed the basic data information of oneself in this APP software, this real-time Data Transmission interface can upgrade the basic data information of this change automatically, ensures real-time and the accuracy of user base data.
Step S104, stores described synchronous user profile;
This APP cloud server to increase newly or after the user profile that upgrades, automatically synchronous to step S102 user profile stores at synchronous APP software.
Step S106, is extended to customer relationship domain model data by the user profile of described storage;
In the present embodiment, this APP cloud server is also provided with customer relationship domain model data converter, this customer relationship domain model data converter is edited the user base data message stored and is processed, draw customer relationship domain model data, as according to the classification of APP user's browsing content and quantity, count the preference information of client, or according to the phone number information of APP user, determine the geographical distribution of user.
Step S108, stores described customer relationship domain model data.
After user profile is expanded to customer relationship domain model data by this customer relationship domain model data converter, this APP cloud server stores customer relationship domain model data automatically.
Refer to Fig. 2, the method for the mobile Internet user relationship management of the proposition of one embodiment of the invention, comprise the method being applied to user's intellectual analysis statistics further, comprise the following steps:
Step S110, to the customer relationship domain model data analysis statistics stored;
In the present embodiment, this APP cloud server can timing automatic statistical analysis customer relationship domain model data, as the geographical distribution of analytic statistics user, age distribution, personal like, the data such as industry behavioural characteristic, also can according to user-defined Parameter statistical analysis customer relationship domain model data.
Step S112, shows the result of described customer relationship domain model data analysis statistical.
The result of this customer relationship domain model data analysis statistical is shown in the mode of digital graphics form, as the domain model data adopting block diagram or cake chart to show user's geographical distribution of analytic statistics.
Embodiments of the invention also propose a kind of mobile Internet user relationship management system, apply the method for above-mentioned mobile Internet user relationship management.
Refer to Fig. 3, this mobile Internet user relationship management system comprises: APP user profile synchronization module 10, user base data memory module 20, customer relationship domain model data conversion module 30, customer relationship domain model data memory module 40.
Now introduce the annexation between each composition of embodiment of the present invention mobile Internet user relationship management system or the function of device and each several part:
APP user profile synchronization module 10, be suitable for the user profile that synchronous APP software increases newly or upgrades, refer to Fig. 4, this APP user profile synchronization module 10 comprises a real-time Data Transmission interface unit 101, being suitable for Adds User to APP software or upgrade user profile carries out real-time synchronization, such as, when there being new user to use this APP software, this real-time Data Transmission interface unit 101 can add the basic data information of this new user automatically, or when user have changed the basic data information of oneself in this APP software, this real-time Data Transmission interface unit 101 can upgrade the basic data information of this change automatically, ensure real-time and the accuracy of user base data.The synchronous user profile of this APP user profile synchronization module 10 is the basic data information of user, includes but not limited to the personally identifiable information of user, preference information, geographic profile information, industrial nature information;
User base data memory module 20, be coupled with APP user base real time data synchronization module 10, be suitable for receiving and store the synchronous user profile of APP user profile synchronization module 10, this user base data memory module 20 increases newly at the synchronous APP software of APP user profile synchronization module 10 or after the user profile that upgrades, automatically stores synchronous user profile;
Customer relationship domain model data conversion module 30, be coupled with user base data memory module 20, the user profile that user base data memory module 20 stores is suitable for be extended to customer relationship domain model data, the user base data message that this customer relationship domain model data conversion module 30 pairs of user base data memory modules 20 store is edited and is processed, draw customer relationship domain model data, as according to the classification of APP user's browsing content and quantity, count the preference information of client, or according to the phone number information of APP user, determine the geographical distribution of user.
Customer relationship domain model data memory module 40, is coupled with customer relationship domain model data conversion module 30, is suitable for the customer relationship domain model data storing the conversion of customer relationship domain model data conversion module 30.After user profile is expanded to customer relationship domain model data by this customer relationship domain model data converter, this APP cloud server stores customer relationship domain model data automatically.
Refer to Fig. 5, Fig. 5 shows the structural representation of the method that mobile Internet user relationship management systematic difference is according to an embodiment of the invention added up in user's intellectual analysis.This mobile Internet user relationship management system comprises user's intellectual analysis statistical module 50 and digital graphics form display module 60 further.This user's intellectual analysis statistical module 50 is suitable for the customer relationship domain model data that statistical analysis customer relationship domain model data memory module 40 stores, this user's intellectual analysis statistical module 50 can timing automatic statistical analysis customer relationship domain model data, as the geographical distribution of analytic statistics user, age distribution, personal like, the data such as industry behavioural characteristic, also can according to user-defined Parameter statistical analysis customer relationship domain model data.This digital graphics form display module 60 is suitable for the result of showing the analytic statistics of described user's intellectual analysis statistical module 50, and show in the mode of digital graphics form, as the domain model data adopting block diagram or cake chart to show user's geographical distribution of analytic statistics.
The mobile Internet user relationship management system that the present invention proposes can automatic synchronization APP user base data, and automatically APP user base data can be extended to customer relationship domain model data according to the customer relationship field of system definition, without the need to manually carrying out typing and retouching operation to data, the workload of the personnel of mitigation system use significantly, improves the operating efficiency of system user of service.Digital graphics form additionally by customer relationship domain model data transaction and result is shown, timing automatic statistical can separate out the geographical distribution of user, age distribution, personal like, the data such as industrial characteristic, can provide direction for the marketing.
The above embodiment only have expressed several execution mode of the present invention, and it describes comparatively concrete and detailed, but therefore can not be interpreted as the restriction to the scope of the claims of the present invention.It should be pointed out that for the person of ordinary skill of the art, without departing from the inventive concept of the premise, can also make some distortion and improvement, these all belong to protection scope of the present invention.Therefore, the protection range of patent of the present invention should be as the criterion with claims.
Claims (10)
1. a method for mobile Internet user relationship management, is characterized in that, comprises the following steps:
The user profile that synchronous APP software increases newly or upgrades;
Store described synchronous user profile;
The user profile of described storage is extended to customer relationship domain model data;
Store described customer relationship domain model data.
2. the method for mobile Internet user relationship management according to claim 1, is characterized in that, described user profile synchronizing process uses real-time Data Transmission interface, Adds User or the user profile that upgrades carries out real-time synchronization to APP software.
3. the method for mobile Internet user relationship management according to claim 1, it is characterized in that, described user profile is the basic data information of user, includes but not limited to the personally identifiable information of user, preference information, geographic profile information, industrial nature information.
4. the method for mobile Internet user relationship management according to claim 1, is characterized in that, further to the customer relationship domain model data analysis statistics stored, and shows the result of described customer relationship domain model data analysis statistical.
5. the method for mobile Internet user relationship management according to claim 4, is characterized in that, the result of described customer relationship domain model data analysis statistical is shown in the mode of digital graphics form.
6. a mobile Internet user relationship management system, is characterized in that, applies the method for mobile Internet user relationship management as claimed in claim 1, comprising:
APP user profile synchronization module, is suitable for the user profile that synchronous APP software increases newly or upgrades;
User base data memory module, is coupled with described APP user base real time data synchronization module, is suitable for receiving and stores the synchronous user profile of described APP user profile synchronization module;
Customer relationship domain model data conversion module, is coupled with described user base data memory module, and the user profile be suitable for described user base data memory module stores is extended to customer relationship domain model data;
Customer relationship domain model data memory module, is coupled with described customer relationship domain model data conversion module, is suitable for the customer relationship domain model data storing the conversion of described customer relationship domain model data conversion module.
7. mobile Internet user relationship management system according to claim 6, it is characterized in that, described APP user profile synchronization module comprises a real-time Data Transmission interface unit, and being suitable for Adds User to APP software or upgrade user profile carries out real-time synchronization.
8. mobile Internet user relationship management system according to claim 6, it is characterized in that, the synchronous user profile of described APP user profile synchronization module is the basic data information of user, includes but not limited to the personally identifiable information of user, preference information, geographic profile information, industrial nature information.
9. mobile Internet user relationship management system according to claim 6, it is characterized in that, comprise user's intellectual analysis statistical module and digital graphics form display module further, described user's intellectual analysis statistical module is suitable for the customer relationship domain model data that customer relationship domain model data memory module described in statistical analysis stores, and described digital graphics form display module is suitable for the result of showing the analytic statistics of described user's intellectual analysis statistical module.
10. mobile Internet user relationship management system according to claim 9, it is characterized in that, described digital graphics form display module is shown the customer relationship domain model data that described customer relationship domain model data memory module stores in the mode of digital graphics form.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109981314A (en) * | 2017-12-28 | 2019-07-05 | 南昌弘为企业管理有限公司 | The method and system of mobile Internet and Internet user's relationship safeguard and management |
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