Summary of the invention
At the as above problem that exists in the existing information distribution technology, main purpose of the present invention is to provide a kind of information issuing method, with more accurate definite information issue object, avoids releasing news to the other-end user, thereby avoids the invasion to other users.
Another object of the present invention is to provide a kind of information delivery apparatus,, send advertising message to the specific user with based on the moving state of terminal and the location information of cell at terminal place.
To achieve these goals, the embodiment of the invention provides a kind of information issuing method, and this method comprises:
The position obtaining step obtains the positional information of mobile communication terminal in the base station;
The terminal finding step is searched the mobile communication terminal that passes through different base station in certain sequence based on described positional information;
The target terminal determining step is determined target terminal from the mobile communication terminal of searching, wherein, described target terminal determining step comprises:
The translational speed of the mobile communication terminal that calculating is searched between two base stations;
The selection translational speed is the mobile communication terminal in predetermined speed range greater than predetermined speed or translational speed, and therefrom adds up the number of the identical mobile communication terminal of the at interval interior speed of certain hour;
The mobile communication terminal that statistics numbers is equated greater than predetermined value or the speed between the predetermined value scope is as target terminal; Perhaps the mobile communication terminal of the roaming that statistics numbers is equated greater than predetermined value or the speed between the predetermined value scope is as target terminal;
The information issuing steps releases news to described target terminal.
To achieve these goals, the embodiment of the invention also provides a kind of positional information distributing device, and this device comprises: positional information server is used to obtain the positional information of mobile communication terminal in the base station;
Terminal is searched the unit, is used for searching the mobile communication terminal that passes through different base station in certain sequence based on described positional information;
The target terminal determining unit, from the mobile communication terminal of searching, determine target terminal, wherein, determine that target terminal comprises: calculate the translational speed of mobile communication terminal between two base stations of searching, the selection translational speed is the mobile communication terminal in predetermined speed range greater than predetermined speed or translational speed, therefrom add up the number of the identical mobile communication terminal of the at interval interior speed of certain hour, and the mobile communication terminal that statistics numbers is equated greater than predetermined value or the speed between the predetermined value scope is as target terminal, and perhaps the mobile communication terminal of the roaming that statistics numbers is equated greater than predetermined value or the speed between the predetermined value scope is as target terminal;
The information release unit is used for releasing news to described target terminal.
The positional information dissemination method and the device of the embodiment of the invention can more accurate definite information be issued object, thereby only release news to the objects of determining such as visitor, thereby have avoided the interference to other users.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, specific embodiments of the invention are elaborated below in conjunction with accompanying drawing.At this, illustrative examples of the present invention and explanation thereof are used to explain the present invention, but not as a limitation of the invention.
The embodiment of the invention is in order to solve in the prior art at the train station or to be difficult to distinguish passenger and other-end user's the problem of arriving at a station near the bus station, at first by mobile communication terminal (as mobile phone) user position information, judge along the terminal use of certain path movement, and the translational speed by computing terminal is judged the vehicles (train or automobile) that the terminal use took, and then determine will be to its target terminal that releases news, to realize the accurate information issue of position-based information, for example after the user takes train and enters the city, can send traffic for the user, stay, information such as tourism, to satisfy passenger's demand, reach the purpose of accurate propaganda or marketing.Below the terminal use who takes train is realized that the device and method of precise information issue is elaborated.
Embodiment 1
Present embodiment provides a kind of information delivery apparatus, this information delivery apparatus improves on the basis of existing positional information server, its can acquisition terminal in the positional information of different base station, and determine that based on this positional information target terminal carries out the information issue.Fig. 1 is the system configuration schematic diagram of realization information issue of the present invention.As shown in Figure 1, information delivery apparatus is gathered the positional information of mobile phone base station of living in, and carry out corresponding calculated based on the base station and the translational speed of terminal process, judge the vehicles that the user takes, send the marketing note to the terminal use who takes particular vehicle (train or automobile) then and carry out accurate marketing.
Fig. 2 is the structural representation of information delivery apparatus of the present invention.As shown in Figure 2, the information delivery apparatus in the present embodiment comprises: positional information server 201, processing unit 202 and information release unit 203, wherein:
Described positional information server 201 is used to gather the signaling message of base station transmits, and extracts the position register information of mobile communication terminal in the base station, and location information service is provided.
Described processing unit 202 is used for searching in certain sequence through the different base station mobile communication terminal of line position registration of going forward side by side based on described positional information, and therefrom determines target terminal.
Described information release unit 203 is used for releasing news to described target terminal.In addition, this information release unit can also be stored the customer group of target terminal correspondence, stores as potential user group and the carborne targeted customer's heap sort that will take train.
Concrete, described processing unit can comprise: terminal is searched unit 021 and target terminal determining unit 022.
Described terminal is searched unit 021 and is used for carrying out the user based on described positional information and switches calculating, to search in certain sequence through the go forward side by side mobile communication terminal of line position registration of different base station.Railway or highway have certain trend, as shown in Figure 3, when a user takes train or automobile and moves, the sub-district that can cover through corresponding base station in sequence, for example base station A, B, C, D cover a railway in order, if the user takes train, its mobile phone will inevitably order through four sub-districts of base station A, B, C, D correspondence, and can finish the switching of base station A → base station B → base station C → base station D.Therefore, just can judge the terminal use of trip on the way according to the switch instances of terminal.Search searching of unit by this terminal and can get rid of the terminal use who is not the passenger.The user that might not meet this condition certainly takes train, also might be the pedestrian that the automobile train is walked along railway.Therefore if determine to take the terminal use of train, then also need further to dwindle user scope.
Described target terminal determining unit 022 is calculated the translational speed of mobile communication terminal and is searched from terminal according to this translational speed and determines to treat the target terminal that releases news to it terminal that the unit finds out.No matter be train or automobile, there is certain velocity of displacement in the capital, as shown in Figure 4, when a user takes train or automobile and moves, the sub-district that can cover through corresponding base station in sequence, for example the user does location registers in the T1 time in the B base station, do location registers in the T2 time in the C base station, can obtain the distance D 1 between B base station and C base station thus, the speed v=D1/ of user's riding public transportation means (T2-T1) then is if v is less than certain numerical value v
0, that explanation targeted customer is pedestrian and do not have riding public transportation means, has so just further dwindled user scope.For example, if when information such as terminal use's releasing advertisements of taking train or automobile, sight spot brief introduction, welcoming address, the target terminal determining unit then can select translational speed greater than v
0Terminal as target terminal.
But because the travel speed of train and automobile is difficult to distinguish, therefore is difficult to the distinguishing terminal user and takes train or automobile,, then also need further to dwindle user scope therefore if determine to take the terminal use of train according to the translational speed of terminal.Based on this, the target terminal determining unit in the present embodiment also can determine more accurately the type of vehicle that the terminal use takes by the number of the essentially identical terminal of translational speed in the statistics certain hour.No matter be what vehicles, certain handling capacity of passengers is all arranged, for example train has hundred people's handling capacity of passengers, and the automobile big bus has tens people's handling capacity of passengers, and car has several people's handling capacity of passengers.Because the high popularity rate of mobile communication terminal, terminal number on the vehicles can roughly reflect the handling capacity of passengers of the vehicles that the terminal use takes, therefore by the statistics certain hour at interval in (because train or automobile have certain length, thus all terminals in train or the automobile switch need a little time interval) the essentially identical terminal number of translational speed just can judge the type of vehicle that the terminal use takes.For along certain path movement and the essentially identical terminal of translational speed, can in a little time interval, add up, as shown in Figure 5, if count the mobile phone terminal that surpasses hundred people, substantially can conclude that this crowd takes train, if statistics in tens people's scope, this crowd big bus that rides in an automobile so.Like this, just can judge the type of user's riding public transportation means.
Because the vehicles (train or automobile) of having judged the cellphone subscriber and being taken, information release unit just can position-based information have been issued information such as accurate informative advertising to the passenger who takes particular vehicle.For example, at the train station near, this positional information calculation server just can be mass-sended information such as cloth lodging, tourism based on location information of terminals to the terminal use who just arrives at a station or just detrained.Described information can be Word message, also can be multimedia messagess such as Flash, picture, video, audio frequency.
In addition, alternatively, judge the vehicles that the cellphone subscriber takes after, the target terminal determining unit in the information delivery apparatus of the present invention can also be by filtering the scope that non-roaming user further dwindles target terminal.For example, by the user ID in the position register information (as cell-phone number), the cellphone subscriber that train is taken in identification is roamer or local user, if local user, can judge that then it is the return user, generally need not to marketing messages such as its releasing advertisements, therefore can only carry out the issue of marketing message to the user of roaming terminal.
By aforesaid information delivery apparatus, can be more accurate determine need be to the terminal use group of its issuing advertisement information, thereby avoids the invasion to the user that irrelevant user is released news and causes.
Present embodiment also can be incorporated into processing unit and information release unit in the existing positional information server as information delivery apparatus of the present invention, can be referred to as the positional information calculation server at this.
Embodiment 2
Present embodiment provides a kind of information issuing method.This method comprises the steps:
(1) obtains the positional information of mobile communication terminal base station of living in.
In this step, can obtain the positional information of terminal by the position register information of acquisition terminal in the base station in the base station.
(2) search the mobile communication terminal of the sub-district of process different base station covering in certain sequence based on described positional information, and from the mobile communication terminal that finds, determine to receive the target terminal of information releasing.This step specifically comprises again:
(1) search along the mobile communication terminal of certain path order through the sub-district of different base station covering based on described positional information, for example looked-up sequence is through the mobile communication terminal of four sub-districts of base station A, B, C, D correspondence among Fig. 3.
(2) calculate the translational speed of the mobile communication terminal find
No matter the terminal use is to take train or automobile, or walking, during sub-district that order covers through different base station, all certain velocity of displacement can be arranged, therefore can be by the translational speed of following formula computing terminal (or terminal use):
v=D1/(T2-T1);
Wherein v is described translational speed, D1 be portable terminal carry out location registers two base stations (as base station B, the C among Fig. 2) between distance, T1, T2 are respectively terminal is carried out location registers two base stations time.
If the speed v that calculates is less than certain numerical value, that explanation targeted customer is pedestrian and do not have riding public transportation means.Therefore calculated the translational speed of terminal, just can further dwindle terminal use's scope according to this translational speed, will be thereby determine to its issuing advertisement information target terminal of (comprising marketing message).For example, when giving out information, the terminal use who takes train or automobile then can select translational speed greater than certain numerical value v
0The terminal of (or translational speed is in preset range) is a target terminal, and to information such as this target terminal transmission advertisements.Select through calculating as above, just can be only to come local terminal use to send information from the other places, for example near at the train station and the terminal use who meets step (1) and (2) send information, send advertisement thereby avoid near the railway station staff not pass by the person temporarily with other.
(3) alternatively, determine the type of vehicle that the terminal use takes by the at interval interior essentially identical terminal number of translational speed of statistics certain hour
By judging that the vehicles that the terminal use takes can further judge whether and need send advertising message to it for example, for the terminal use who takes car, residential placement has been arranged generally, therefore need not to advertising messages such as its issue lodging information.And for the terminal use who takes train or automobile big bus, can be to its issuing advertisement information.Because the handling capacity of passengers of the vehicles that essentially identical terminal number of translational speed and terminal use take in the certain hour interval has corresponding relation, therefore just can judge the type of vehicle that the terminal use takes by the at interval interior essentially identical terminal number of translational speed of statistics certain hour.In the embodiment of the invention, pre-when the terminal use who takes train releases news, can with certain hour at interval in statistics greater than some, meet step (1), and (translational speed is greater than v to calculate the essentially identical terminal of medium velocity in step (2)
0And essentially identical terminal) be defined as target terminal, to release news to it.
(4) alternatively, whether the embodiment of the invention can also be the scope that roaming terminal further dwindles target terminal by judging terminal.
This step can judge that the cellphone subscriber is roamer or local user by the user ID (as cell-phone number) in the position register information.Take train and arrive near the terminal use in railway station for judging through above-mentioned steps (1)-(3), if local user but not roamer, can judge that then it is the return user, generally need not to information such as its releasing advertisements, therefore can only select the roamer is destination end user, thereby only carries out the issue of marketing message to the terminal use who roams.
(3) after target terminal is determined, to described target terminal issue relevant information.Described information can the time Word message, also can be multimedia messagess such as picture, Flash, video, audio frequency.
One of ordinary skill in the art will appreciate that all or part of step that realizes in the foregoing description method can finish by above-mentioned positional information calculation server, also can instruct relevant hardware to finish by program, this program can be stored in the computer read/write memory medium, such as ROM/RAM, magnetic disc, CD etc.When aforesaid computer program (computer instruction) when loading as machines such as computers and carrying out, this machine that loads computer program (computer instruction) promptly is converted to one in order to realize device of the present invention.
The information delivery apparatus of the embodiment of the invention and method are not limited only to the information issue in railway station, be equally applicable to the information issue in other geographical position, for example, when the terminal use takes long-distance bus through certain sight spot in the urban district, the positional information calculation server can based on the terminal on the car calculate the back through the position register information of the base station of sub-district and judge that described terminal use is for through taking the passenger of long-distance bus big bus, so the terminal use on this car sends introduction or advertising message about this sight spot, perhaps further judge the roamer among the terminal use, and only send sight spot information to the roamer.
Above-described specific embodiment; purpose of the present invention, technical scheme and beneficial effect are further described; institute is understood that; the above only is specific embodiments of the invention; and be not intended to limit the scope of the invention; within the spirit and principles in the present invention all, any modification of being made, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.