CN111641922B - Telecommunication marketing method based on signaling data - Google Patents

Telecommunication marketing method based on signaling data Download PDF

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CN111641922B
CN111641922B CN202010447102.3A CN202010447102A CN111641922B CN 111641922 B CN111641922 B CN 111641922B CN 202010447102 A CN202010447102 A CN 202010447102A CN 111641922 B CN111641922 B CN 111641922B
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time
user
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CN111641922A (en
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丰景军
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Beijing Si Tech Information Technology Co Ltd
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Beijing Si Tech Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q50/60—
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements
    • H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/30—Services specially adapted for particular environments, situations or purposes
    • H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D30/00—Reducing energy consumption in communication networks
    • Y02D30/70—Reducing energy consumption in communication networks in wireless communication networks

Abstract

The invention relates to a telecommunication marketing method based on signaling data, which comprises the following steps of S1, selecting a target marketing area and a peripheral area corresponding to the target marketing area, and determining base station information of the peripheral area; s2, acquiring signaling data of the user entering the target marketing area and the surrounding area based on the base station information; s3, processing the signaling data to obtain the process data of the motion state of the user, and caching the process data; and S4, carrying out telecom marketing on the user according to the process data based on a preset business process. The invention calculates and analyzes the motion state of the user entering the target marketing area in real time through the signaling data of the user, and carries out telecommunication marketing on the user based on the motion state, thereby improving the pushing precision of the user, improving the transformation rate of the marketing effect and reducing the complaint rate.

Description

Telecommunication marketing method based on signaling data
Technical Field
The invention relates to the field of user behavior analysis in the telecommunication industry, in particular to a telecommunication marketing method based on signaling data.
Background
In recent years, with the increase of flexibility and complexity of a marketing service support system in the telecommunication industry, marketing modes for users are more diversified and complicated, and analysis and drawing of the users are more and more accurate, but an operator cannot acquire a mobile phone state and gps information in real time, so that the motion state of the users cannot be accurately acquired, and the situation that the users enter a designated area to be in the motion state cannot be judged, and therefore invalid marketing is performed or the users are disturbed.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a telecommunication marketing method based on signaling data, which is characterized in that the motion state of a user entering a target marketing area is calculated and analyzed in real time through the signaling data of the user, and telecommunication marketing is carried out on the user based on the motion state, so that the pushing precision of the user and the transformation rate of marketing effect can be improved, and the complaint rate can be reduced.
The technical scheme for solving the technical problems is as follows: a telecommunication marketing method based on signaling data comprises the following steps,
s1, selecting a target marketing area and a peripheral area corresponding to the target marketing area, and determining base station information of the peripheral area;
s2, acquiring signaling data of the user entering the target marketing area and the surrounding area based on the base station information;
s3, processing the signaling data to obtain the process data of the motion state of the user, and caching the process data;
and S4, carrying out telecom marketing on the user according to the process data based on a preset business process.
On the basis of the technical scheme, the invention can be further improved as follows.
Further, the target marketing area is circular, and the peripheral area is an area remaining after the radius of the target marketing area is enlarged and the target marketing area is deducted.
Further, the signaling data is obtained by using python.
Further, performing streaming processing on the signaling data by using spark streaming.
And further, caching the process data by adopting redis.
Further, the service process configured in advance is stored in a mysql database.
Further, in S3, specifically,
when the user enters the peripheral area, recording first time of the user entering based on the base station information, and when the user enters the target marketing area, recording second time of the user entering based on the base station information;
estimating the movement speed of the user according to the linear distance between the user entering the peripheral area and the target marketing area and the first time and the second time;
measuring and calculating the maximum value of the walking speed range of the user from the peripheral area to the target marketing area, and determining the motion state of the user as fast motion when the motion speed is greater than the maximum value of the walking speed range.
Further, in the S4, the telemarketing is performed to the user according to the process data, specifically,
when the movement speed is larger than the maximum value of the walking speed range, filtering the user as a quick movement user without telecommunication marketing;
and counting the average movement speed of the automobile from the peripheral area to the target marketing area in different time periods, when the maximum value of the walking speed range is greater than the average movement speed in a preset time period, defining the preset time period as a morning and evening peak period, and not carrying out telecommunication marketing on the user in the morning and evening peak period.
Further, the configuration process of the business process specifically comprises,
integrating real-time marketing events based on base station information on a page on a real-time marketing platform through store information management on an inventory marketing platform;
configuring the real-time marketing event on the real-time marketing platform to form a marketing scene, and synchronizing the marketing scene to the stock marketing platform;
the marketing scene is configured on the stock marketing platform, and the configured marketing scene is subjected to scene online to the real-time marketing platform;
and verifying the marketing scene after the online marketing platform passes the verification, and loading the marketing scene after the verification passes.
Further, configuring the real-time marketing event on the real-time marketing platform, specifically comprising,
configuring basic information of the real-time marketing event;
selecting a target marketing area for the real-time marketing event;
configuring a trigger rule of the real-time marketing event;
configuring a customer base and a blacklist for the real-time marketing event based on the target marketing area;
configuring the sending frequency of the real-time marketing events;
configuring a push product for the real-time marketing event to form a marketing scene;
configuring the marketing scenario on the inventory marketing platform, specifically including,
configuring a policy for the marketing scenario;
configuring short message content for the marketing scene;
approving the marketing scene;
and pre-checking the marketing scene.
The invention has the beneficial effects that: according to the telecommunication marketing method based on the signaling data, the motion state of the user entering the target marketing area is calculated and analyzed in real time through the signaling data of the user, telecommunication marketing is carried out on the user according to the motion state based on a preset service flow, the pushing precision of the user can be improved, the marketing effect conversion rate can be improved, and the complaint rate can be reduced.
Drawings
FIG. 1 is a flow chart of a signaling data based telemarketing method of the present invention;
fig. 2 is a schematic view of a business process configuration.
Detailed Description
The principles and features of this invention are described below in conjunction with the following drawings, which are set forth by way of illustration only and are not intended to limit the scope of the invention.
As shown in fig. 1, a telecommunication marketing method based on signaling data includes the following steps,
s1, selecting a target marketing area and a peripheral area corresponding to the target marketing area, and determining base station information of the peripheral area;
s2, acquiring signaling data of the user entering the target marketing area and the surrounding area based on the base station information;
s3, processing the signaling data to obtain the process data of the motion state of the user, and caching the process data;
and S4, carrying out telecom marketing on the user according to the process data based on a preset business process.
In this embodiment, it is preferable that:
the target marketing area is circular, and the peripheral area is an area which is obtained by enlarging the radius of the target marketing area and deducting the residual area of the target marketing area.
And acquiring the signaling data by adopting python.
And performing streaming processing on the signaling data by using spark timing.
And caching the process data by adopting redis.
And the service process configured in advance is stored in a mysql database.
Specifically, the step S3 is,
when the user enters the peripheral area, recording the first time t of the user entering based on the base station information 0 Recording a second time t of user entry based on the base station information when the user enters the target marketing area 1 ；
According to the straight-line distance R between the user entering the peripheral area and the target marketing area i And the first time t 0 And said second time t 1 Estimating a speed of movement V of said user x ，V x ＝R i /(t 1 -t 0 )；
Calculating the maximum value V of the walking speed range of the user from the peripheral area to the target marketing area b max (since the actual distance is not used, the threshold value needs to be adjusted according to the actual situation, and the walking speed is not actually normal), and when the movement speed is greater than the maximum value of the walking speed range, the movement state of the user is determined as fast movement.
In S4, telecom marketing is performed to the user according to the process data, specifically,
when the movement speed is larger than the maximum value of the walking speed range, filtering the user as a quick movement user without telecommunication marketing;
and counting the average movement speed of the automobile from the peripheral area to the target marketing area in different time periods, when the maximum value of the walking speed range is greater than the average movement speed in a preset time period, defining the preset time period as a morning and evening peak period, and not carrying out telecommunication marketing on the user in the morning and evening peak period.
R i For a straight distance, the normal walking distance should be greater than R i Is much larger; the automobile moving distance should be a regular road theoretically, and the difference between the actual distance and Ri is smaller than the walking difference, so that a proper threshold value can be found theoretically, and walking and other rapid moving modes can be effectively distinguished.
As shown in fig. 2, the configuration process of the business process specifically includes,
integrating real-time marketing events based on base station information on a page on a real-time marketing platform through store information management on an inventory marketing platform;
configuring the real-time marketing event on the real-time marketing platform to form a marketing scene, and synchronizing the marketing scene to the stock marketing platform;
the marketing scenes are configured on the stock marketing platform, and the configured marketing scenes are on-line to the real-time marketing platform;
and verifying the marketing scene after the online marketing platform passes the verification, and loading the marketing scene after the verification passes.
Specifically, the method comprises the following steps:
configuring the real-time marketing event on the real-time marketing platform, specifically including,
configuring basic information (including real-time marketing event name, time, description and the like) of the real-time marketing event;
selecting a target marketing area for the real-time marketing event;
configuring a trigger rule of the real-time marketing event (a trigger for a user to enter a target marketing area);
configuring a customer base and a blacklist for the real-time marketing event based on the target marketing area;
configuring the sending frequency, sending time, sending frequency limit and the like of the real-time marketing event;
configuring a pushed product (comprising product information and a pushing sequence) for the real-time marketing event to form a marketing scene;
configuring the marketing scenario on the inventory marketing platform, specifically including,
configuring a policy for the marketing scenario;
configuring short message content for the marketing scene;
approving the marketing scene;
and pre-checking the marketing scene.
In the process of configuring the real-time marketing event on the real-time marketing platform, automatically associating resident personnel in the area according to the selected target marketing area, configuring the resident personnel into a client group, and carrying out telecommunication marketing aiming at the resident personnel in the area; if the area is configured as a blacklist, marketing is carried out on people passing by the area, and resident people are filtered out; telemarketing is performed according to the motion state of the crowd passing through the area.
According to the telecommunication marketing method based on the signaling data, the motion state of the user entering the target marketing area is calculated and analyzed in real time through the signaling data of the user, telecommunication marketing is carried out on the user according to the motion state based on a preset service flow, the pushing precision of the user can be improved, the marketing effect conversion rate can be improved, and the complaint rate can be reduced.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.

Claims (6)

1. A telecommunications marketing method based on signaling data, characterized by: comprises the following steps of (a) carrying out,
s1, selecting a target marketing area and a peripheral area corresponding to the target marketing area, and determining base station information of the peripheral area;
s2, acquiring signaling data of the user entering the target marketing area and the surrounding area based on the base station information;
s3, processing the signaling data to obtain the process data of the motion state of the user, and caching the process data;
s4, based on the pre-configured business process, carrying out telecom marketing to the user according to the process data;
specifically, the step S3 is,
when the user enters the peripheral area, recording first time of the user entering based on the base station information, and when the user enters the target marketing area, recording second time of the user entering based on the base station information;
estimating the movement speed of the user according to the linear distance between the user entering the peripheral area and the target marketing area and the first time and the second time;
measuring and calculating the maximum value of the walking speed range of the user from the peripheral area to the target marketing area, and determining the motion state of the user as rapid motion when the motion speed is greater than the maximum value of the walking speed range;
in S4, telecom marketing is performed to the user according to the process data, specifically,
when the movement speed is larger than the maximum value of the walking speed range, filtering the user as a quick movement user without telecommunication marketing;
counting the average movement speed of the automobile from the peripheral area to the target marketing area in different time periods, when the maximum value of the walking speed range is greater than the average movement speed in a preset time period, defining the preset time period as a morning and evening peak period, and not carrying out telecommunication marketing on the user in the morning and evening peak period;
the configuration process of the business process is specifically that,
integrating real-time marketing events based on base station information on a page of a real-time marketing platform through store information management on a stock marketing platform;
configuring the real-time marketing event on the real-time marketing platform to form a marketing scene, and synchronizing the marketing scene to the stock marketing platform;
the marketing scene is configured on the stock marketing platform, and the configured marketing scene is subjected to scene online to the real-time marketing platform;
verifying the marketing scene after the online marketing platform, and loading the marketing scene after the verification is passed;
configuring the real-time marketing event on the real-time marketing platform, including,
configuring basic information of the real-time marketing event;
selecting a target marketing area for the real-time marketing event;
configuring a trigger rule of the real-time marketing event;
configuring a customer base and a blacklist for the real-time marketing event based on the target marketing area;
configuring the sending frequency of the real-time marketing events;
configuring a push product for the real-time marketing event to form a marketing scene;
configuring the marketing scenario on the stock marketing platform, specifically comprising,
configuring a policy for the marketing scenario;
configuring short message content for the marketing scene;
examining and approving the marketing scene;
and pre-checking the marketing scene.
2. Telecommunication marketing method based on signaling data according to claim 1, characterized in that: the target marketing area is circular, and the peripheral area is the area which is obtained by enlarging the radius of the target marketing area and deducting the target marketing area.
3. Telecommunication marketing method based on signaling data according to claim 1, characterized in that: and acquiring the signaling data by adopting python.
4. Telecommunication marketing method based on signaling data according to claim 1, characterized in that: and performing streaming processing on the signaling data by using spark timing.
5. Telecommunication marketing method based on signaling data according to claim 1, characterized in that: and caching the process data by adopting redis.
6. Telecommunication marketing method based on signaling data according to claim 1, characterized in that: and the service process configured in advance is stored in a mysql database.
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