CN101166304A - A telecommunication value-added application method and device for transferring multimedia advertisement via communication network - Google Patents
A telecommunication value-added application method and device for transferring multimedia advertisement via communication network Download PDFInfo
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- CN101166304A CN101166304A CNA2007100095707A CN200710009570A CN101166304A CN 101166304 A CN101166304 A CN 101166304A CN A2007100095707 A CNA2007100095707 A CN A2007100095707A CN 200710009570 A CN200710009570 A CN 200710009570A CN 101166304 A CN101166304 A CN 101166304A
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Abstract
User of the invention saves video info to be disseminated into info bank of communication link (CL) of communication operation manager. When calling terminal dials up called terminal, control system in CL finds out corresponding video info from the info bank, and sends it to relevant called terminal, which runs it. The device includes the calling terminal, the called terminal, and CL. CL includes the receiving module, the sending module, the query module, and the info bank. The output end of the receiving module is connected to the input end of control signal of the query module. The query module is connected to the info bank bidirectionaly. The info output end of the query module is connected to the input end of the sending module. Comparing prior art, the calling user can send video, graphics, characters, and sound etc multimedia advertisement information set up in advance to called users forwardly. The invention possesses more direct propagandist means, and better effect of advertisement.
Description
Technical field
The present invention relates to communication technique field, specifically is a kind of telecommunication value-added application method and device that transmits multimedia advertisements such as video image, figure, literal, sound by communication network.
Background technology
Current, along with people improve gradually to the requirement of Communications service, traditional ringback tone can't satisfy the personal needs of certain customers, therefore, the current Ring Back Tone service that occurred, Ring Back Tone service full name are CRBT (Coloring Ring Back Tone) multi-colour return-bell sound business, are called for short CRBT.Be to be the ring-back tone that other calling subscribers of calling out own mobile phone set special sound effect (music, song, plot, personage's dialogue) by the called subscriber.The ringring prompting sound that in telephone call, before called subscriber's off-hook is replied, what the calling subscriber heard will no longer be dull " pouting ... pout ... ", but the special sound effect ring-back tone of the personalization that the called subscriber has customized.But this Ring Back Tone service has only the calling subscriber can receive CRBT, and the called subscriber can't receive calling customized customized information.
Summary of the invention
The purpose of this invention is to provide a kind of telecommunication value-added application method by communication network transmission multimedia advertisement, it can be that multimedia advertisements such as the predefined video image of called subscriber, figure, literal, sound send to the called subscriber with it initiatively by the calling subscriber.
Another object of the present invention provides a kind of device that transmits above-mentioned multimedia advertisement.
Technical scheme of the present invention is such: a kind of telecommunication value-added application method that transmits multimedia advertisement by communication network, be achieved by the following scheme: calling terminal leaves its multimedia advertisement that will do propaganda in the information bank of communication operator communication link in, be provided with the corresponding enquiry module of information bank therewith in the communication link, when calling terminal is dialed terminal called by communication link, enquiry module in the communication link is according to calling number, from then on find out corresponding multimedia advertisement in the information bank, send to corresponding terminal called, write the control program of multimedia advertisement in the control chip of the communication apparatus of terminal called, when the communication apparatus of terminal called receives call signal, this control program is just judged this call signal, if this call signal has multimedia advertisement, just its vision signal and audio signal are sent to the corresponding driving program respectively and move, the multimedia advertisement of this operation finishes or treats that The Calling Party Hooks On just to finish after terminal called is carried machine.
Above-mentioned caller or terminal called can be any in mobile phone, landline telephone, other wired or wireless terminals.
A kind of device that transmits multimedia advertisement by communication network, comprise calling terminal, terminal called and communication link, communication link is provided with communication module, enquiry module and the information bank that stores multimedia advertisement, above-mentioned communication module comprises receiver module and sending module, above-mentioned receiver module receives the call signal from calling terminal, the output of above-mentioned receiver module connects the signal input end of above-mentioned enquiry module, above-mentioned enquiry module is connected with above-mentioned information bank is two-way, the information output of above-mentioned enquiry module connects the input of above-mentioned sending module, the calling customized multimedia advertisement that will be inquired by above-mentioned sending module sends to terminal called, writes in the control chip of above-mentioned terminal called and can judge whether contain multimedia advertisement in the call signal and vision signal in the multimedia advertisement that is contained and audio signal are sent to the control program that the corresponding driving program is moved respectively.
Above-mentioned caller or terminal called can be any in mobile phone, landline telephone, other wired or wireless terminals.
After adopting such scheme, the user is stored in multimedia advertisements such as the video image of personalization, figure, literal, sound in the information bank of communication link, when the calling terminal dialing terminal called, the communication module of communication link receives the call signal that calling terminal sends, find out and the corresponding multimedia advertisement of calling number at information bank by enquiry module, by sending module this multimedia advertisement is sent to corresponding terminal called, and in terminal called, move.The present invention compared with prior art can initiatively be sent multimedia advertisements such as video image, figure, literal, sound to terminal called by calling terminal, publicity measures are more direct, advertising results are better.
Description of drawings
Fig. 1 is a structure principle chart of the present invention.
Fig. 2 is the control logic figure of enquiry module among the present invention.
Embodiment
A kind of telecommunication value-added application method that transmits multimedia advertisement by communication network of the present invention, as shown in Figure 1, be achieved by the following scheme: calling terminal 1 leaves multimedia advertisements such as its video image that will do propaganda, figure, literal, sound in the information bank 23 of communication operator communication link 2 in, during calling terminal 1 dialing terminal called 3, the number that the receiver module 21 of communication link 2 obtains terminal called 3 obtains the number of calling terminal 1 simultaneously.Receiver module 21 sends to enquiry module 22 with the number of calling terminal 1, enquiry module 22 utilizes this number to enter information bank 22 inquiries for index, extract corresponding informance after inquiring the number that conforms to calling terminal 1 number, this information is gone to sending module 24, send on the communication apparatus of terminal called 3 by sending module 24 again.Write the control program of multimedia advertisement in the control chip of the communication apparatus of terminal called 3, when the communication apparatus of terminal called 3 receives call signal, this control program is just judged this call signal, if this call signal has multimedia advertisement, just its vision signal and audio signal are sent to the corresponding driving program respectively and move, the multimedia advertisement of this operation finishes or treats that The Calling Party Hooks On just to finish after terminal called 3 is carried machine.
The control logic of the enquiry module 22 in the communication link 2 as shown in Figure 2, taking out next bar information index from information bank 23 compares, if compare successfully, then output is if comparison is unsuccessful, then judge whether it is the last item, if the last item is then exported an empty information, if not the last item, then return from information bank 23 and to take out next bar information index and compare, so circulation is carried out.
Among the present invention, calling terminal 1 or terminal called 3 can be any in mobile phone, landline telephone, other wired or wireless terminals.
A kind of device that transmits multimedia advertisement by communication network of the present invention, as shown in Figure 1, comprise calling terminal 1, communication link 2 and terminal called 3, communication link 2 is provided with communication module, enquiry module 22 and store video image, figure, literal, the information bank 23 of multimedia advertisements such as sound, communication module comprises receiver module 21 and sending module 24, the call signal that receiver module 21 receives from calling terminal 1, the output of receiver module 21 connects the signal input end of enquiry module 22, enquiry module 22 and 23 two-way connections of information bank, the information output of enquiry module 22 connects the input of sending module 24, by sending module 24 with the video image that inquires, figure, literal, multimedia advertisements such as sound send to terminal called 3.Write the control program of multimedia advertisement in the control chip of the communication apparatus of terminal called 3, when the communication apparatus of terminal called 3 receives call signal, this control program is just judged this call signal, if this call signal has multimedia advertisement, just its vision signal and audio signal are sent to the corresponding driving program respectively and move, the multimedia advertisement of this operation finishes or treats that The Calling Party Hooks On just to finish after terminal called 3 is carried machine.
Among the present invention, calling terminal 1 or terminal called 3 can be any in mobile phone, landline telephone, other wired or wireless terminals.
The control logic of the enquiry module 22 in the communication link 2 as shown in Figure 2, taking out next bar information index from information bank 23 compares, if compare successfully, then output is if comparison is unsuccessful, then judge whether it is the last item, if the last item is then exported an empty information, if not the last item, then return from information bank 23 and to take out next bar information index and compare, so circulation is carried out.
Claims (4)
1. telecommunication value-added application method that transmits multimedia advertisement by communication network, it is characterized in that: be achieved by the following scheme: calling terminal leaves its multimedia advertisement that will do propaganda in the information bank of communication operator communication link in, be provided with the corresponding enquiry module of information bank therewith in the communication link, when calling terminal is dialed terminal called by communication link, enquiry module in the communication link is according to calling number, from then on find out corresponding multimedia advertisement in the information bank, send to corresponding terminal called, write the control program of multimedia advertisement in the control chip of the communication apparatus of terminal called, when the communication apparatus of terminal called receives call signal, this control program is just judged this call signal, if this call signal has multimedia advertisement, just its vision signal and audio signal are sent to the corresponding driving program respectively and move, the multimedia advertisement of this operation finishes or treats that The Calling Party Hooks On just to finish after terminal called is carried machine.
2. according to claim 1ly a kind ofly transmit the telecommunication value-added application method of multimedia advertisement by communication network, it is characterized in that: above-mentioned caller or terminal called can be any in mobile phone, landline telephone, other wired or wireless terminals.
3. device that transmits multimedia advertisement by communication network, it is characterized in that: comprise calling terminal, terminal called and communication link, communication link is provided with communication module, enquiry module and the information bank that stores multimedia advertisement, above-mentioned communication module comprises receiver module and sending module, above-mentioned receiver module receives the call signal from calling terminal, the output of above-mentioned receiver module connects the signal input end of above-mentioned enquiry module, above-mentioned enquiry module is connected with above-mentioned information bank is two-way, the information output of above-mentioned enquiry module connects the input of above-mentioned sending module, the calling customized multimedia advertisement that will be inquired by above-mentioned sending module sends to terminal called, writes in the control chip of above-mentioned terminal called and can judge whether contain multimedia advertisement in the call signal and vision signal in the multimedia advertisement that is contained and audio signal are sent to the control program that the corresponding driving program is moved respectively.
4. according to claim 3ly a kind ofly transmit the device of multimedia advertisement by communication network, it is characterized in that: above-mentioned caller or terminal called can be any in mobile phone, landline telephone, other wired or wireless terminals.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100095707A CN101166304A (en) | 2007-09-21 | 2007-09-21 | A telecommunication value-added application method and device for transferring multimedia advertisement via communication network |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100095707A CN101166304A (en) | 2007-09-21 | 2007-09-21 | A telecommunication value-added application method and device for transferring multimedia advertisement via communication network |
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| CN101166304A true CN101166304A (en) | 2008-04-23 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2007100095707A Pending CN101166304A (en) | 2007-09-21 | 2007-09-21 | A telecommunication value-added application method and device for transferring multimedia advertisement via communication network |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102362480A (en) * | 2009-03-24 | 2012-02-22 | 高通股份有限公司 | Methods and apparatus for advertisement mixing in communication system |
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2007
- 2007-09-21 CN CNA2007100095707A patent/CN101166304A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102362480A (en) * | 2009-03-24 | 2012-02-22 | 高通股份有限公司 | Methods and apparatus for advertisement mixing in communication system |
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Open date: 20080423 |