CN101072388A - Message serding method and device - Google Patents
Message serding method and device Download PDFInfo
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- CN101072388A CN101072388A CNA2007101265870A CN200710126587A CN101072388A CN 101072388 A CN101072388 A CN 101072388A CN A2007101265870 A CNA2007101265870 A CN A2007101265870A CN 200710126587 A CN200710126587 A CN 200710126587A CN 101072388 A CN101072388 A CN 101072388A
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Abstract
The disclosed method and device for sending message makes users' communicating cost go down, and raises degree of accepting advertisement (ad) information by users. In the invention, network side adds ad information to message sent to second user terminal from first user terminal, and sends message of containing the ad information to the second user terminal, and further generates elimination amount for first or second user terminal in use for compensating communication fee of user. Based on size of ad information added to message, the method decides compensated amount of communication fee. User can select ad types to be added to. Based on user's selection, according to types, the method selects ad information to be added to the message.
Description
Technical field
The present invention relates to wireless communication field, particularly the message transmission technology.
Background technology
Along with development of Communication Technique, user terminal (mainly comprising mobile phone) is popularized in the user.Advertisement operators is utilized this characteristics, has produced this advertising of advertisement in short message.The cost of advertisement SMS is lower, and along with the popularizing of user terminal, the scope of its advertisement is wider, is subjected to liking of operator.Along with perfecting of network function, advertisement operators can be mass-sended advertisement on a large scale by network tool, implements very convenient.
The present inventor finds, because characteristics such as the low cost of advertisement SMS, convenience make present advertisement SMS more and more, yet there is following problem in the send mode of current advertisement in short message:
1) a large amount of advertisement SMSs have caused certain harmful effect to the user, because these advertisement SMSs can not bring benefit for the user actually, thereby the user is easy to generate mood for these advertisements of having to receive, and fails to reach the want advertisement of advertisement operators expectation.
2) in these advertisement SMSs, there is a part of refuse messages toward the contact meeting, the user is caused very large disturbance, can be utilized by malice advertisement in short message merchant sometimes even also, produce behaviors such as swindle.
3) target customer that current advertisement SMS sent does not have specific aim, and the advertisement SMS that is sent forms waste to a great extent, can't play real promotion effect.
Summary of the invention
The technical problem underlying that embodiment of the present invention will solve provides a kind of message method and device thereof, makes that the user's communications expense is descended, and improves the reception degree of user to advertisement information.
For solving the problems of the technologies described above, embodiments of the present invention provide a kind of message method, may further comprise the steps:
In first user terminal sends to the message of second user terminal, add advertising message, this message that comprises advertising message is sent to this second user terminal;
After message sends successfully, generate the deduction volume according to this message, this part deduction volume of deduction from the communication charge of this first user terminal and/or second user terminal.
Embodiments of the present invention also provide a kind of message dispensing device, comprising:
Receiving element is used to receive the message that first user terminal sends to second user terminal;
Adding device is used for adding advertising message in message;
Transmitting element is used for sending the message that comprises advertising message to second user terminal;
The deduction indicating member is used for after transmitting element successfully sends message, generates the deduction volume according to this message, and indication this part deduction volume of deduction from the communication charge of first user terminal and/or second user terminal.
Embodiment of the present invention compared with prior art, the main distinction and effect thereof are:
In sending to the message of second user terminal, first user terminal adds advertising message by network side, send the message that this comprises advertising message to this second user terminal, and be that this first user terminal and/or second user terminal generate the deduction volume, be used to compensate the user's communications expense, thereby for the user has saved communications cost, make the user can not produce resentment, really bring into play the popularizing action of advertisement information advertisement information.
By the unified advertising message of adding of network side, the advertising message that can guarantee to be sent can prevent to send the fraudulent act of rubbish message and generation by relevant authentication.
Description of drawings
Fig. 1 is the message method flow chart according to first embodiment of the invention;
Fig. 2 is the message dispensing device structure chart according to fifth embodiment of the invention.
Embodiment
For making the purpose, technical solutions and advantages of the present invention clearer, embodiments of the present invention are described in further detail below in conjunction with accompanying drawing.
First embodiment of the invention relates to a kind of message method.The message that is sent is short message in the present embodiment.Its main thought is: network side adds advertising message in first user terminal sends to the short message of second user terminal, the short message that will comprise advertising message sends to this second user terminal, after this short message sends successfully, for this second user terminal generates the deduction volume, this part deduction volume of deduction from the communication charge of this second user terminal.Thereby reduce the user's communications rate, make the user can not produce resentment, really bring into play the popularizing action of advertisement SMS breath the advertisement SMS breath.The advertising message of above-mentioned interpolation is a copy.
Idiographic flow as shown in Figure 1.In the present embodiment, the mode of above-mentioned transmission advertisement SMS breath is formulated to a kind of network service, be called the advertisement information customize services.At this service, need increase the short message advertiser servers in Short Message Center, the advertisement SMS breath customization situation of this server repository relative users.The user can carry out the open-minded of above-mentioned advertisement information customize services by the mode that sends short message or call.
In step 110, network side is when receiving the short message that sends to user terminal (i.e. second user terminal), judge at first whether this user terminal has opened this advertisement information customize services,, directly short message is sent to this user terminal according to prior art if do not open then enter step 120; Should business if opened, then enter step 130.
In step 130, calculate the residue length of this short message, judge wherein whether can add advertising message, if can add, then enter step 140, otherwise then enter step 120.Thereby avoid the advertising message of being added to cover the text of short message, for the user makes troubles.
The method of calculating the short message residue length has a lot, introduces several calculating short message residue lengths below simply and judges whether to add the method for advertising message:
First kind is calculated the short message residue length and judges whether that the method that can add advertising message is:
Determine that according to the value of msg_encoding (type of coding) field in User Data (user data) son field in the Bearer Data in the short message (addresser's data) field coded system of this short message is to belong to the fixing coded system (coding that is each character all is a fixed length) of unit character length, still belongs to the unfixed coded system of unit character length.
If belong to the fixing coding of unit character length, then can user's short message content not decoded, the direct pairing unit of coded system (as UNICODE Unified coding mode) the character code length that msg_encoding is pointed out, it is the pairing bit number of each character, multiply by the number of characters that the num_fields (number of words territory) in the User Data son field points out, obtain already used bit number n, i.e. the text length of short message.
If do not belong to the fixing coding of unit character length, then need it to be decoded according to the coded system of this short message, after finishing, decoding can obtain the already used bit number n of user, i.e. the text of short message (former meaningful) length.
Article one, the maximum number of byte of short message is 140, and the maximum number bits 140 * 8 (bit) with a short message deducts already used bit number n, obtains remaining bit number m, i.e. m=140 * 8-n.Count m according to this remaining bits and judge in this short message whether can also add advertising message.
Second kind is calculated the short message residue length and judges whether that the method that can add advertising message is: the coded system of this short message is defaulted as the bigger type of coding of a kind of unit character code length, as the UNICODE coded system, unit character corresponding codes length is 16 bits in the UNICODE coded system.Direct maximum number bits 140 * 8 with short message, code length (bitwise) divided by the unit character of this acquiescence, resulting max number of characters is deducted the value (being the number of characters of short message) of the num_fields in the User Data son field in this short message, obtain the maximum ad number of characters L that can insert, i.e. the short message residue length.Judge in this short message whether can also add advertising message according to this number of characters L.
In step 140, owing to can also add advertising message in this short message,, select the advertising message that is of convenient length according to the remaining operable bit number n of this short message or the maximum ad number of characters L that can insert, be added in this short message, send to this user terminal.
When in this short message, adding advertising message, can before or after the text of this short message, add this advertising message, and separate text and this advertising message of this short message with significant language or mark.Make the user to know and distinguish short message text and advertising message, make things convenient for the user to read.
Such as, can be according to first kind of method of calculating user's short message residue length, the remaining bits that obtains is counted m, bit length after selecting to encode is less than m and the advertisement consistent with this short message coded system, directly be filled into after the text in the remaining areas, and the value of the num_fields in the modification User Data son field, make it equal text number of characters+advertising message number of characters.The method of this increase advertising message must be carried out the coding of multiple form in advance to being kept at advertisement in the short message advertiser servers, and its advantage is that to increase the process of advertising message fast.
Perhaps, can be according to second kind of method of calculating user's short message residue length, obtain the maximum ad number of characters L that can insert, select the advertising message of number of characters less than L; And this short message content (being text) is decoded according to the value of the msg_encoding in the UserData son field in the short message, decoded short message content is encoded again with advertising message, the coded system of using during coding is the coded system of this acquiescence in above-mentioned second kind of method of calculating user's short message residue length, and the content after will encoding is filled into User Data son field; Afterwards, the value of msg_encoding is revised as the coded system of this acquiescence, and the value of the num_fields in the User Data son field is revised as text number of characters+advertisement number of characters.
Perhaps, can also mix the above-mentioned two kinds of methods of adding advertising message of using.A kind of method before at first using is counted m according to remaining bits, and the bit length after selecting to encode, then continues to use this mode to add advertising message if find satisfactory advertisement less than m and the advertisement consistent with the coded system of this short message; If do not find satisfactory advertisement, then use a kind of mode in back to increase advertising message.Thereby more after a little while, can carry out the interpolation of advertising message equally in the identical advertisement of the coded system with this short message of preserving in advance.
After this short message sends successfully, enter step 150, network side generates the deduction volume for this user terminal, this part deduction volume of deduction from the communication charge of this user terminal (i.e. second user terminal).
Specifically, network side can generate corresponding deduction volume according to the length of the advertising message of adding in this short message, makes that the compensation of expense is more fair and reasonable.
Obviously, in the present embodiment, because when the transmission of second user terminal comprises the short message of advertising message, be that second user terminal carries out the rate compensation, thereby for the user has saved communications cost, make the user can not produce resentment, really bring into play the popularizing action of advertisement SMS breath the advertisement SMS breath.
And, owing to add advertising message by network side is unified, thus the advertising message that can guarantee to be sent can prevent to send rubbish short message and produce fraudulent act by relevant authentication.
In addition, owing to be whether to open this advertisement information customize services by the autonomous selection of user, network side is only opened under the situation of this service the user, add advertising message to be sent giving in the short message of this user terminal (i.e. second user terminal), negative emotions in the time of can avoiding the user to receive the advertisement SMS breath by autonomous selection guarantees that further the advertisement SMS breath can play desired effects.
Second embodiment of the invention relates to a kind of message method equally, and is similar with first execution mode, and present embodiment is carried out the improvement of part on the basis of first execution mode.
Specifically, in the first embodiment, after the user opened this advertisement information customize services, network side was only selected suitable advertising message according to the residue length that belongs to this user's short message; And in the present embodiment, the user is when opening this advertisement information customize services, can select it to wish the type of the advertising message of reception, the type selecting advertising message that network side is selected according to the user, in the short message of the terminal that is handed down to this user, add the advertising message of selected type, thereby make that the target customer of advertisement SMS breath is pointed, make the advertisement SMS breath really play the effect of popularization.
The third embodiment of the invention and first or second execution mode are similar, its difference is, in first or second execution mode, this advertisement information customize services is: add advertising message in the note that sends to the user terminal that customizes this service, this user terminal is second user terminal, for this user terminal generates the deduction volume, this part deduction volume of deduction from the communication charge of this user terminal; And in the present embodiment, this advertisement information customize services is: add advertising message in the note that the user terminal that customizes this service sends, this user terminal is first user terminal, for this user terminal generates the deduction volume, this part deduction volume of deduction from the communication charge of this user terminal.
That is to say, be to carry out the rate compensation for user terminal (i.e. second user terminal) that reception comprises the note of advertising message in the first embodiment, and the user terminal of opening this advertisement information customize services also is this second user terminal; And in the present embodiment, be to carry out the rate compensation for user terminal (i.e. first user terminal) that transmission comprises the note of advertising message, the user terminal of opening this advertisement information customize services also is this first user terminal.
In the present embodiment, network side can generate corresponding deduction volume according to the length of the advertising message of adding in this note equally, makes that the compensation of expense is more fair and reasonable.This deduction volume can be all or part of expense of note, and this part deduction volume of deducting in the communication charge of user terminal can be paid by advertiser.
In addition, in the present embodiment, the user equally can be when opening this advertisement information customize services, select to wish the type of the advertising message that receives for the targeted customer, the type selecting advertising message that network side is selected according to the user, in the note that issues, add selected advertising message, thereby make that the target customer of advertisement SMS is pointed, make advertisement SMS really play the effect of popularization.
Need to prove, in execution mode, the rate compensation way that other can also be arranged, as compensating to the user terminal that sends this note because of the part of adding the deduction volume that advertising message generates, the user terminal that receives this note is given in the part compensation, and the both sides that make transmitting-receiving comprise the note of advertising message can both be compensated.
Four embodiment of the invention relates to a kind of message method equally, similar with first, second or the 3rd execution mode, its difference is, in first, second and the 3rd execution mode, network side only adds advertising message in short message, the advertising message of being added can only be a copy; And in the present embodiment, network side can add advertising message in following message: one of short message, multimedia message, multimedia video message, Email or its any selection.The advertising message of being added also is not limited to copy, for multimedia message, multimedia video message or Email, can also add display advertising; For multimedia video message or Email, even can add multimedia video advertisement.The charging compensation way of advertisement can be similar with first, second or the 3rd execution mode, according to the size of the advertising message of being added, decides the deduction volume of generation.
Fifth embodiment of the invention relates to a kind of message dispensing device, as shown in Figure 2, comprising: receiving element is used to receive the message that first user terminal sends to second user terminal; Adding device is used for adding advertising message in this message; Transmitting element is used for sending the message that this comprises advertising message to this second user terminal; The deduction indicating member is used for after this transmitting element successfully sends this message, generates the deduction volume according to this message, and indication this part deduction volume of deduction from the communication charge of this first user terminal and/or second user terminal.Thereby for first user terminal that sends the message comprise advertising message and/or second user terminal of the message that reception comprises advertising message have been saved communications cost, make the user can not produce resentment, really bring into play the popularizing action of advertisement information advertisement information.
It is one of following that above-mentioned message comprises at least: short message, multimedia message, multimedia video message, Email; It is one of following that the advertising message of being added comprises at least: copy, display advertising, multimedia video advertisement.
This adding device added this advertising message before or after this message former meaningful, and separated the former meaningful and advertising message of this message with significant language or mark, made the user to know and distinguished message text and advertising message, made things convenient for the user to read.
This deduction indicating member generates this deduction volume according to the size of the advertising message that comprises in this message, makes that the compensation of expense is more fair and reasonable.
This message dispensing device can also comprise: computing unit is used to calculate the remaining space size of this message; Judging unit, be used for judging according to the remaining space size of this message whether this message can add advertising message, if judge and to add advertising message, then indicate this adding device to send to and add this advertising message in the message of second user terminal at first user terminal, thereby avoid the advertising message of being added to cover the text of message, for the user makes troubles.
This judging unit is used for also judging whether this first user terminal has opened the service of adding advertising message in message, open this service if judge this first user terminal, then indicated this adding device in the message that this first user terminal sends, to add this advertising message; Perhaps, this judging unit is used for also judging whether this second user terminal has opened the service of adding advertising message in message, open this service if judge this second user terminal, then indicated this adding device in the message that sends to this second user terminal, to add this advertising message.
In sum, in embodiments of the present invention, network side adds advertising message in first user terminal sends to the message of second user terminal, send the message that this comprises advertising message to this second user terminal, and be that this first user terminal and/or second user terminal generate the deduction volume, be used to compensate the user's communications expense, thereby saved communications cost for the user, make the user can not produce resentment, really bring into play the popularizing action of advertisement information advertisement information.
By the unified advertising message of adding of network side, the advertising message that can guarantee to be sent can prevent to send the fraudulent act of rubbish message and generation by relevant authentication.
According to the size (is advertisement length for copy) of the advertising message of in message, adding, determine the amount of the communication cost of compensation, make that the compensation of expense is more fair and reasonable.
With the former meaningful and advertising message of significant language or mark separate message, make the user to know and distinguish message text and advertising message, make things convenient for the user to read.
Calculate earlier the length of message, judge whether to add advertising message according to the length of message, the advertising message of avoiding being added covers the text of message, for the user makes troubles.
Whether open the service of in message, adding advertising message by the autonomous selection of user, in the message that the user terminal of opening this service sends, perhaps in the message to the user terminal of opening this service to be sent, add advertising message, negative emotions in the time of can avoiding the user to receive advertisement information by autonomous selection makes advertisement information can play desired effects.
By the adline that user's selection can be added, according to user's selection, in the type of correspondence, select to add to the advertising message in this message, thereby make that the target customer of advertisement information is pointed, make advertisement information really play the effect of popularization.
Though pass through with reference to some of the preferred embodiment of the invention, the present invention is illustrated and describes, but those of ordinary skill in the art should be understood that and can do various changes to it in the form and details, and without departing from the spirit and scope of the present invention.
Claims (13)
1. a message method is characterized in that, may further comprise the steps:
In first user terminal sends to the message of second user terminal, add advertising message, this message that comprises advertising message is sent to this second user terminal;
After described message sends successfully, generate the deduction volume according to this message, this part deduction volume of deduction from the communication charge of this first user terminal and/or second user terminal.
2. message method according to claim 1 is characterized in that, it is one of following that described message comprises at least: short message, multimedia message, multimedia video message, Email;
It is one of following that described advertising message comprises at least: copy, display advertising, multimedia video advertisement.
3. message method according to claim 1 is characterized in that, in the step of described generation deduction volume, generates described deduction volume according to the size of the advertising message that comprises in the described message.
4. message method according to claim 1 is characterized in that, describedly sends in the step of adding advertising message in the message of second user terminal at first user terminal, comprises following substep:
Before or after described message former meaningful, add described advertising message;
The former meaningful and described advertising message of separating described message with significant language or mark.
5. message method according to claim 1 is characterized in that, and is described before first user terminal sends to the step of adding advertising message in the message of second user terminal, further comprising the steps of:
Calculate the remaining space size of described message, remaining space size according to described message judges whether this message can add advertising message, judging when can add advertising message, is carrying out describedly sending to the step of interpolation advertising message in the message of second user terminal at first user terminal.
6. message method according to claim 5 is characterized in that described message is short message, and the mode of remaining space size of calculating described short message is as follows:
If the coded system that described short message adopts belongs to the fixing coding of unit character length, then, calculate the residue length of described short message according to the unit character code length of this coded system correspondence, the number of characters of this short message and the maximum number bits of this short message; Perhaps
According to the coded system that described short message is used the content of this short message is decoded, the bit number that obtains according to decoding and the maximum number bits of this short message calculate the residue length of this short message; Perhaps
According to unit character code length, the number of characters of described short message and the maximum number bits of this short message of acquiescence, calculate the residue length of described short message.
7. message method according to claim 1 is characterized in that, and is described before first user terminal sends to the step of adding advertising message in the message of second user terminal, further comprising the steps of:
Judge whether described first user terminal or second user terminal have opened the service of adding advertising message in message, if this first user terminal or second user terminal have been opened this service, then carry out describedly sending to the step of adding advertising message in the message of second user terminal at first user terminal.
8. according to each described message method in the claim 1 to 7, it is characterized in that, describedly send in the step of adding advertising message in the message of second user terminal, comprise following substep at first user terminal:
If defined the type of the advertisement that described second user terminal need receive, then from the advertising message of the type that limited, choose one, add in the described message.
9. a message dispensing device is characterized in that, comprising:
Receiving element is used to receive the message that first user terminal sends to second user terminal;
Adding device is used for adding advertising message in described message;
Transmitting element is used for sending the described message that comprises advertising message to described second user terminal;
The deduction indicating member is used for after described transmitting element successfully sends described message, generates the deduction volume according to this message, and indication this part deduction volume of deduction from the communication charge of described first user terminal and/or second user terminal.
10. message dispensing device according to claim 9 is characterized in that, it is one of following that described message comprises at least: short message, multimedia message, multimedia video message, Email;
It is one of following that described advertising message comprises at least: copy, display advertising, multimedia video advertisement.
11. message dispensing device according to claim 9, it is characterized in that, described adding device added described advertising message before or after described message former meaningful, and separated the former meaningful and described advertising message of described message with significant language or mark; And/or
Described deduction indicating member generates described deduction volume according to the size of the advertising message that comprises in the described message.
12. according to each described message dispensing device in the claim 9 to 11, it is characterized in that, also comprise
Computing unit is used to calculate the remaining space size of described message;
Judging unit is used for judging according to the remaining space size of described message whether this message can add advertising message, if judgement can be added advertising message, then indicates described adding device to add described advertising message in this message.
13. message dispensing device according to claim 12, it is characterized in that, described judging unit is used for also judging whether described first user terminal or described second terminal have opened the service of adding advertising message in message, open this service if judge this first user terminal or this second terminal, then indicated described adding device in described message, to add described advertising message.
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| CNA2007101265870A CN101072388A (en) | 2007-06-22 | 2007-06-22 | Message serding method and device |
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| CNA2007101265870A CN101072388A (en) | 2007-06-22 | 2007-06-22 | Message serding method and device |
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| CNA2007101265870A Pending CN101072388A (en) | 2007-06-22 | 2007-06-22 | Message serding method and device |
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Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101771746A (en) * | 2008-12-30 | 2010-07-07 | 上海粱江通信系统股份有限公司 | Device for inserting additional information into short message on mobile phone terminal |
| CN101771970A (en) * | 2008-12-30 | 2010-07-07 | 上海粱江通信系统股份有限公司 | Device for inserting additional information into short message on STP (signaling transfer point) |
| CN101754136B (en) * | 2008-10-23 | 2013-02-20 | 上海粱江通信系统股份有限公司 | Business system for inserting carrying advertising in short message on communication network |
| CN103188627A (en) * | 2011-12-28 | 2013-07-03 | 三星电子（中国）研发中心 | Method and device for sending messages in mobile communication terminals for free |
| CN103596135A (en) * | 2012-08-16 | 2014-02-19 | 中国电信股份有限公司 | Method of realizing message pushing and general message platform |
| CN106603235A (en) * | 2015-10-14 | 2017-04-26 | 天津济同科技有限公司 | Identification method based on mobile terminal |
| CN107786952A (en) * | 2016-08-30 | 2018-03-09 | 南京中兴软件有限责任公司 | Information processing method and device |
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2007
- 2007-06-22 CN CNA2007101265870A patent/CN101072388A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101754136B (en) * | 2008-10-23 | 2013-02-20 | 上海粱江通信系统股份有限公司 | Business system for inserting carrying advertising in short message on communication network |
| CN101771746A (en) * | 2008-12-30 | 2010-07-07 | 上海粱江通信系统股份有限公司 | Device for inserting additional information into short message on mobile phone terminal |
| CN101771970A (en) * | 2008-12-30 | 2010-07-07 | 上海粱江通信系统股份有限公司 | Device for inserting additional information into short message on STP (signaling transfer point) |
| CN103188627A (en) * | 2011-12-28 | 2013-07-03 | 三星电子（中国）研发中心 | Method and device for sending messages in mobile communication terminals for free |
| CN103188627B (en) * | 2011-12-28 | 2016-06-01 | 三星电子（中国）研发中心 | The method and apparatus of free dispach (FD) message in mobile communication terminals |
| CN103596135A (en) * | 2012-08-16 | 2014-02-19 | 中国电信股份有限公司 | Method of realizing message pushing and general message platform |
| CN106603235A (en) * | 2015-10-14 | 2017-04-26 | 天津济同科技有限公司 | Identification method based on mobile terminal |
| CN107786952A (en) * | 2016-08-30 | 2018-03-09 | 南京中兴软件有限责任公司 | Information processing method and device |
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Application publication date: 20071114 |