CN101771970A - Device for inserting additional information into short message on STP (signaling transfer point) - Google Patents
Device for inserting additional information into short message on STP (signaling transfer point) Download PDFInfo
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- CN101771970A CN101771970A CN200810208168A CN200810208168A CN101771970A CN 101771970 A CN101771970 A CN 101771970A CN 200810208168 A CN200810208168 A CN 200810208168A CN 200810208168 A CN200810208168 A CN 200810208168A CN 101771970 A CN101771970 A CN 101771970A
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Abstract
The invention provides a device for inserting additional information in short message on an STP (signaling transfer point). The device is additionally arranged on the STP that the short message passes through in the transmitting process through a communication network, and is connected between a message receiving unit and a message transmitting unit of the STP. The device comprises a short message identifying unit, an additional information adapting unit and a message recoding unit. When extensible bytes for carrying the additional information exist, the additional information adapting unit selects proper information, and the message recoding unit inserts as well as edits the additional information into the short message and continues to transmit the message to a receiver, so as to realize the purpose of utilizing the short message to insert advertising business. The device in the invention can carry advertising contents on the short message in transmitting, does not change the transmitting and receiving processes of the short message, and does not need to carry out network expansion; moreover, the advertising pertinence is strong, the accepting degree of audiences is high, and the management of short-message advertising business is easy, thereby promoting the sound development of the short-message advertising business.
Description
Technical field
The present invention relates to communication network note and MMS field, in Signalling Transfer Point STP, based on the short message treatment technology, realize a kind of device of commercial breaks, specifically, by obtaining the Forward-Mobile-Terminated-Short-Message signaling message that transmits through the short message of STP, utilize the adjustable length mechanism of content of short message, content of short message length is analyzed, determine whether to exist the byte that to expand to use, to realize the input of advertising business for carrying additional information.
Background technology
China's short message service has presented the gesture of explosive growth since founding for the end of the year 2000.Calendar year 2001, national note traffic volume was 18,900,000,000, had reached 2,250 hundred million by 2005, and 2006 are only the first quarter just up to 99,800,000,000.Along with the development of short message service, a kind of brand-new advertisement form---advertisement in short message arises at the historic moment.
Compare with other advertising media, advertisement in short message has three big advantages: the one, and reading rate height, the information leave-on time is long; The 2nd, mobility and ageing strong, especially when the advertiser is badly in need of issuing sales promotion information temporarily, it can be in the extremely short time leap geographical space with advertisement " delivery " in the target customer; The 3rd, the issue expense is cheap relatively, and potential audient's population size is huge.
Just be based on these advantages, advertisement in short message is described as " medium of tool prospect " by business circles.Correlation study also provides challenging information for the Application and Development of advertisement in short message.Nokia once supported the market survey of having carried out a relevant moving advertising popularization activity.86% respondent represents that they are willing to be intended to receive on the mobile phone advertising message if can discount taken preferential; The mobile phone core consumer group who is made up of 16～45 years old age bracket crowd is ready to accept the advertisement of sales promotion note form; 33% respondent welcomes the advertisement in short message of discount offered very much.Therefore, no matter be businessman or client mobile communication, the market demand of advertisement in short message is all existed.
At present, advertisement in short message provide method nothing more than following several method is arranged:
One of method: bulk SMS mode.The advertising service merchant utilizes its bulk SMS server, and advertising message is sent to short-message users randomly, and this mode is also illegally sent refuse messages and utilizes.
Two of method: " cell SMS " mode.Mobile operator utilizes special " cell SMS " passage to send advertising message to the SMS user in the mode of broadcasting.
Three of method: do not finish short message mode.To the uncompleted incident of conversation, with the hairdo of note, some information of notifying this communication not finish incident also belong to a kind of advertising message of operator to Virtual network operator according to network measuring.
Aforesaid way all is to produce needed content of short message by short message server or user terminal, be sent to the terminal use's through communication network, but and can not be in the transmittance process of short message add additional information by the extended field that utilizes the content of short message territory, and have following defective:
The first, need to produce new short message, take Internet resources, the cost height of advertisement delivery, the enthusiasm of having hit the advertiser is difficult to develop the scale that advertisement in short message receives the client voluntarily, becomes one of bottleneck of restriction short message service development.
The second, advertisement delivery randomly, it is poor that essence is just being spent, and can cause the dislike of commercial audience simultaneously, thereby can reduce the satisfaction of user to operator.
The 3rd, because first kind of mode is difficult for being managed by operator, often illegally sent refuse messages and utilized, had a strong impact on the confidence level of advertisement in short message, restricted the development of normal advertisement in short message business.
The applicant provides " a kind of device that inserts additional information in the short message that is implemented in " in the applying date in for 200810201636.7 application for a patent for invention on October 23rd, 2008, application number, that is: short message in the process that communication network transmits the transmission node of process, increase a kind of device that is implemented in insertion additional information in the short message.
But foregoing invention does not provide this device different specific implementations of transmitting on the node in communication network.
Summary of the invention
The object of the present invention is to provide a kind of device that in Signalling Transfer Point STP realization short message, inserts additional information, except that STP, need not transform the existing communication network configuration, do not relate to new network communication protocol flow process, utilize content of short message length through STP variable mechanism in the network allowed band, in the short message of normal delivery, carry the insertion advertising message, the advertisement in short message business is effectively carried out.
A kind of device that in Signalling Transfer Point realization short message, inserts additional information provided by the present invention, comprise message sink unit and message sending unit, it is characterized in that: it comprises that also additional information intercuts module, this module connection message receiving element and message sending unit, comprise a short message identification unit, additional information apolegamy unit, a message coding unit, a business statistics unit, a database and an Operation and Maintenance Unit again, wherein:
The short message identification unit, connection message receiving element and message sending unit also connect additional information and intercut the interior additional information apolegamy unit of module, message coding unit and business statistics unit again; To message from the message sink unit, identify the Forward-Mobile-Terminated-Short-Message signaling message of carrying short message, analyze the content-length and the user property of the short message that carries, determine whether this short message exists the byte that can expand and user property to allow to carry out additional information and intercut, in the time can inserting additional information, call additional information apolegamy unit earlier, select insertable additional information, message call coding unit is more again finished the coding again of message;
The suitable additional information of inserting according to the byte length that can expand, user property and/or the former content of short message information that the message recognition unit provides, is found out in additional information apolegamy unit from database, return to the message recognition unit and carry out follow-up processing;
Message is coding unit again, with former short message content, additional information identification strings and the additional information that will insert, recompile constitutes new short message, and the adaptive again length field of sign content of short message and the length mark of the some correspondences in the message transmission protocol territory of being provided with, return to the message recognition unit then, be delivered to message sending unit;
The business statistics of additional information is realized short message is inserted in the business statistics unit, and the statistic record of relevant short message;
Database is the information bank of storing additional information, user property, statistics;
Operation and Maintenance Unit links to each other with above-mentioned each functional unit, realizes maintenance and detection, the data sync of fulfillment database and Operation Centre and bookkeeping interface to this device.
At above-mentioned a kind of device that in Signalling Transfer Point realization short message, inserts additional information, it is characterized in that: it is the software module entity that described additional information is intercutted module, be embedded in the short message transport process in the STP communication equipment of process, described communication equipment has message sink unit and message sending unit.
At above-mentioned a kind of device that in Signalling Transfer Point realization short message, inserts additional information, it is characterized in that: in this device and the short message transport process the STP communication equipment of process be connected, as the companion of described communication equipment, be implemented in the function of inserting additional information in the short message.
Adopted above-mentioned technical scheme, the present invention has following outstanding advantage:
The first, the advertisement of input can produce high benefit.Commercial breaks information in the short message that the present invention can normally send between the user has possessed and can determine to throw in the advertisement of which kind of type according to the feature of sending short-message users, thereby improved the specific aim of advertisement putting.
The second, the advertisement putting cost is low, does not increase network load.The present invention can be on the normal short message that sends between the user commercial breaks information, do not produce new short message, thereby reduced the cost of advertisement putting, aspect network operation near zero cost.
The 3rd, audient's acceptance level height.Commercial breaks information in the short message that the present invention can normally send between the user is to have carried advertising message secretly in the short message between two short-message users of being familiar with mutually, thereby can improves audient's acceptance level.
The 4th, be easy to the management of advertisement in short message business.Commercial breaks information in the short message that the present invention can normally send between the user, carrying of advertisement intercutted fully under the management control of operator, and avoided the lawless person who is sent out junk information to utilize, thereby promote the sound development of advertisement in short message business, make SMS become reliable advertising media.
Description of drawings
Fig. 1 is the apparatus function module diagram that inserts additional information in short message.
Specific embodiment
The present invention relates to a kind of in communication network note and MMS field the device based on the commercial breaks of short message treatment technology, by the message content length of carrying note is analyzed, utilize the adjustable length mechanism of content of short message, determine whether to exist the byte that to expand to use, to realize the input of advertising business for carrying additional information.This method is applicable to the network of carrying short message service, comprises mobile communications network and fixed communication network; The physical medium that transmits note can be the Time Division Multiplexing path, also can be the IP data path; Content of short message comprises the multimedia message of common short message and expansion content.
" a kind of method of on communication network, obtaining short message and inserting additional information " that the function of apparatus of the present invention has adopted the applicant to provide in for 200810200260.8 application for a patent for invention on September 23rd, 2008, application number in the applying date, and the technical method that is inserted in the short message to short message service environment, short message format, with additional information has in an embodiment been made detailed description.
Fig. 1 is the apparatus function module diagram that inserts additional information in short message.This device is arranged among the STP of communication network, the message in receive transmitting, and after differentiating that this is the Forward-Mobile-Terminated-Short-Message signaling message of a carrying short message, enter normal message sink and handle; Dispose in the short message reception, enter short message and send before the processing, the realization advertising message is intercutted processing capacity.
This device comprises message sink unit 1 and message sending unit 2, it comprises that also additional information intercuts module 3, this module connection message receiving element 1 and message sending unit 2, comprise a short message identification unit 31, additional information apolegamy unit 32, a message coding unit 33, a business statistics unit 34, a database 35 and an Operation and Maintenance Unit 36 again, wherein:
Short message identification unit 31, connection message receiving element 1 and message sending unit 2 also connect additional information and intercut the interior additional information apolegamy unit 32 of module, message coding unit 33 and business statistics unit 34 again; To message from the message sink unit, identify the Forward-Mobile-Terminated-Short-Message signaling message of carrying short message, analyze the content-length and the user property of the short message that carries, determine whether this short message exists the byte that can expand and user property to allow to carry out additional information and intercut, in the time can inserting additional information, call additional information apolegamy unit earlier, select insertable additional information, message call coding unit is more again finished the coding again of message.
Additional information apolegamy unit 32, the byte length that can expand, user property and/or the former content of short message information that provide according to message recognition unit 31, from database 35, find out the suitable additional information of inserting, return to message recognition unit 31 and carry out follow-up processing.
Message is coding unit 33 again, with former short message content, additional information identification strings and the additional information that will insert, recompile constitutes new short message, and the adaptive again length field of sign content of short message and the length mark of the some correspondences in the message transmission protocol territory of being provided with, return to message recognition unit 31 then, be delivered to message sending unit.
The business statistics of additional information is realized short message is inserted in business statistics unit 34, and the statistic record of relevant short message.
Operation and Maintenance Unit 36 links to each other with above-mentioned each functional unit, realizes maintenance and detection, the data sync of fulfillment database and Operation Centre and bookkeeping interface to this device.
This device can be to comprise message sink unit and message sending unit, and additional information is intercutted the module entity, be embedded in the short message transport process in the STP communication equipment of process.
Above embodiment is only for the usefulness that the present invention is described, but not limitation of the present invention, those skilled in the technology concerned, do not breaking away under the spirit and scope of the present invention situation, can make various conversion or modification, therefore all technical schemes that are equal to also should belong within the category of the present invention, should be limited by each claim.
Claims (4)
1. realize inserting in the short message device of additional information at Signalling Transfer Point for one kind, comprise message sink unit and message sending unit, it is characterized in that: it comprises that also additional information intercuts module, this module connection message receiving element and message sending unit, comprise a short message identification unit, additional information apolegamy unit, a message coding unit, a business statistics unit, a database and an Operation and Maintenance Unit again, wherein:
The short message identification unit, connection message receiving element and message sending unit also connect additional information and intercut the interior additional information apolegamy unit of module, message coding unit and business statistics unit again; To message from the message sink unit, identify the Forward-Mobile-Terminated-Short-Message signaling message of carrying short message, analyze the content-length and the user property of the short message that carries, determine whether this short message exists the byte that can expand and user property to allow to carry out additional information and intercut, in the time can inserting additional information, call additional information apolegamy unit earlier, select insertable additional information, message call coding unit is more again finished the coding again of message;
The suitable additional information of inserting according to the byte length that can expand, user property and/or the former content of short message information that the message recognition unit provides, is found out in additional information apolegamy unit from database, return to the message recognition unit and carry out follow-up processing;
Message is coding unit again, with former short message content, additional information identification strings and the additional information that will insert, recompile constitutes new short message, and the adaptive again length field of sign content of short message and the length mark of the some correspondences in the message transmission protocol territory of being provided with, return to the message recognition unit then, be delivered to message sending unit;
The business statistics of additional information is realized short message is inserted in the business statistics unit, and the statistic record of relevant short message;
Database is the information bank of storing additional information, user property, statistics;
Operation and Maintenance Unit links to each other with above-mentioned each functional unit, realizes maintenance and detection, the data sync of fulfillment database and Operation Centre and bookkeeping interface to this device.
2. according to claim 1ly a kind ofly realize inserting in the short message device of additional information at Signalling Transfer Point, it is characterized in that: this device is to comprise message sink unit and message sending unit, the equipment of being made up of hardware and software that can work alone.
3. a kind of device that in Signalling Transfer Point realization short message, inserts additional information according to claim 1, it is characterized in that: it is the software module entity that described additional information is intercutted module, be embedded in the short message transport process in the STP communication equipment of process, described communication equipment has message sink unit and message sending unit.
4. according to claim 1 and the described a kind of device that in Signalling Transfer Point realization short message, inserts additional information of claim 2, it is characterized in that: in this device and the short message transport process the STP communication equipment of process be connected, as the companion of described communication equipment, be implemented in the function of inserting additional information in the short message.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810208168A CN101771970A (en) | 2008-12-30 | 2008-12-30 | Device for inserting additional information into short message on STP (signaling transfer point) |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200810208168A CN101771970A (en) | 2008-12-30 | 2008-12-30 | Device for inserting additional information into short message on STP (signaling transfer point) |
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| CN101771970A true CN101771970A (en) | 2010-07-07 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN200810208168A Pending CN101771970A (en) | 2008-12-30 | 2008-12-30 | Device for inserting additional information into short message on STP (signaling transfer point) |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102098635A (en) * | 2010-09-30 | 2011-06-15 | 上海粱江通信系统股份有限公司 | Device for inserting sender identify information into short message |
Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101072388A (en) * | 2007-06-22 | 2007-11-14 | 华为技术有限公司 | Message serding method and device |
| CN101237616A (en) * | 2008-02-05 | 2008-08-06 | 刘红 | Method and system for loading advertisement in point-to-point SMS communication |
| US20080287150A1 (en) * | 2007-04-16 | 2008-11-20 | John Yue Jun Jiang | Method and system for inserting advertisment content into a text message |
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2008
- 2008-12-30 CN CN200810208168A patent/CN101771970A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20080287150A1 (en) * | 2007-04-16 | 2008-11-20 | John Yue Jun Jiang | Method and system for inserting advertisment content into a text message |
| CN101072388A (en) * | 2007-06-22 | 2007-11-14 | 华为技术有限公司 | Message serding method and device |
| CN101237616A (en) * | 2008-02-05 | 2008-08-06 | 刘红 | Method and system for loading advertisement in point-to-point SMS communication |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102098635A (en) * | 2010-09-30 | 2011-06-15 | 上海粱江通信系统股份有限公司 | Device for inserting sender identify information into short message |
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Application publication date: 20100707 |