CN101000678A - System and method for realizing interacting electronic joural - Google Patents
System and method for realizing interacting electronic joural Download PDFInfo
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- CN101000678A CN101000678A CNA2007100011415A CN200710001141A CN101000678A CN 101000678 A CN101000678 A CN 101000678A CN A2007100011415 A CNA2007100011415 A CN A2007100011415A CN 200710001141 A CN200710001141 A CN 200710001141A CN 101000678 A CN101000678 A CN 101000678A
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Abstract
A system used for realizing electronic joural of interchange type comprises system operation platform for enabling user to use said platform to browse electronic newspapers and periodicals issued by cooperation media and for carrying out interchange with cooperation media, cooperation media unit for being used to issue newspapers and periodicals of cooperation media and for carrying out communication with readers, multiple reader client end unit for being used to read newspapers and periodicals by reader and for carrying out communication with each other or with cooperation media.
Description
Technical field
The present invention relates to a kind of system and method for realizing e-newspaper, especially a kind of realize between the reader and reader and content supplier's (being called for short CP) between can be mutual mutually, the system and method for the e-newspaper of communication.
Background technology
Along with the progress of science and technology, the distribution of books, newpapers and periodicals etc. has been not limited to form made of paper.The CD of Chu Xianing in those early years, its capacity is big, and is easy to carry, occurs just being subjected to generally liking and welcoming of people from the beginning.
And at present, popular again a kind of new e-newspaper form on the network, promptly a lot of publishing houses will release the authentic version newspaper of PDF version by the website with the made of paper identic newspaper of its publication, also have the people it to be referred to as " wideband newspaper ".This newspaper has kept the former meaningful of newspaper made of paper, comprises the distinctive elements of this publishing house such as loaded information, authority comment and layout.This newspaper is compared with other common websites once release, and its visit capacity is quite big, and what have reaches even more than 60%, and these explanation people accept and like the e-newspaper of this form very much.
In addition, in knowledge that newspaper, periodical are propagated, information, a kind of important information being arranged wherein, is exactly advertising message.Businessman propagates its product, service by releasing advertisements, attracts client with this, reaches the purpose that promotes its production marketing, improves industrial value; And the reader obtains product, the information on services that businessman provides by the advertisement in these newspapers, the periodical, has enlarged quantity of information, and has probably just obtained it from these advertisements and want the information understood always.For the publisher of newspaper, periodical,, obtain corresponding economic benefit with this by obtaining advertising fee for businessman's releasing advertisements.
But, no matter be newspaper made of paper, periodical, or the newspaper of electronic type, periodical, content for its issue, the reader can only be passive acceptance, and can't be in time carry out alternately with the editor or the businessman in author or the advertisement of publishing house, if think further interchange, can only be according to newspaper, telephone number in the periodical, address or addresses of items of mail, by making a phone call, the mode of writing letter or sending e-mails exchanges, but this exchange way is not real-time, and the reader obtains time of feedback information can be very long, even situation about never hearing of since then is arranged, this will hit reader's interest greatly.
For businessman, whom the audient of its advertisement is, how long when see, seen, repeated several all over or the like statistics if not being unavailable by market survey, and, do such investigation, need the cost great amount of manpower and material resources, and,, also may not be exactly very accurate even done.Therefore, businessman is difficult to accomplish the advertisement delivery of shooting the arrow at the target, and usually is to have spent a large amount of money but do not have good benefit.
Summary of the invention
The technical problem to be solved in the present invention is, deficiency according to the prior art existence, a kind of system and method for realizing interacting electronic joural is provided, make between reader and the reader, or can be mutual mutually between reader and the content supplier (being called for short CP), the system and method for the e-newspaper of linking up.
In order to solve above-mentioned technical matters, the invention provides a kind of system that realizes interacting electronic joural, comprising:
System's operation platform, it is used to cooperation media releasing e-newspaper that service is provided, and the reader is given by this system's operation platform browsed the e-newspaper of cooperation media releasing, and can be with it or carry out communication each other;
The cooperation media apparatus, it carries out the e-newspaper issue and waits the device that exchanges with other readers for the cooperation medium;
A plurality of reader's client terminal devices, its for the reader be used to carry out e-newspaper read with each other or the device that exchanges with cooperation medium, value-added service supplier;
Wherein, described system operation platform, cooperation media apparatus and a plurality of client terminal device carry out data communication, message transmission by network.
Further, in the system of above-mentioned realization interacting electronic joural, described cooperation media apparatus and/or the embedded instant messaging module of a plurality of reader's client terminal device are used for carrying out instant messaging by network.
In order to obtain more value-added service, in the system of above-mentioned realization interacting electronic joural, also comprise a plurality of value-added service generators, be used for providing value-added service by described system operation platform, described value-added service generator carries out data communication by network and described system operation platform, cooperation media apparatus and a plurality of reader's client terminal device.
Further, in the system of above-mentioned realization interacting electronic joural, described system operation platform comprises central control module, distribution scheduling module, subscriber information management module, communication module and value-added service module, wherein, described cooperation media apparatus is or/and reader's client terminal device sends to central control module through described communication module with its request by the internet; Described central control module is used to accept described cooperation media apparatus or/and the request of reader's client terminal device, and perhaps various data uploads, downloads in finishing; Described distribution scheduling module is accepted the order of described central control module, uploaded content is carried out the registration of directory information or according to the content server of corresponding LOGIN directory information searching to the corresponding contents place, the content in the described content server sends to described reader's client terminal device through described communication module by the internet; Described subscriber information management module be used for to user's various information register, record, and, corresponding information is sent to described cooperation media apparatus or/and reader's client terminal device through described communication module by the internet according to the control command of described central control module; Described value-added service module is used for realizing various value-added services according to the control command of described central control module.
As a specific embodiment, in the system of above-mentioned realization interacting electronic joural, described value-added service generator is the advertising business generator, described value-added service module comprises ad content release management unit and advertisement analysis unit, and described ad content release management unit is used for the issue of managing advertisement content, the base attribute of advertisement; Advertisement analysis unit is used to obtain the essential information and the behavioural analysis data of commercial audience.
As a specific embodiment, in the system of above-mentioned realization interacting electronic joural, describedly comprise management control unit, user profile record, user profile data storage cell and data acquisition unit with the product information management module, described management control unit is connected with data acquisition unit with described user profile record cell respectively, be used for according to the order of described central control module to the record of data, gather and manage control, and export corresponding data.
In addition, the security when obtaining data transmission, in the system of above-mentioned realization interacting electronic joural, described system operation platform also comprises encryption, deciphering module, it is connected with central control module, is used for data downloaded and encrypts, deciphers.
As another specific embodiment, in the system of above-mentioned realization interacting electronic joural, described value-added service module can also comprise online contribution module, it is connected with central control module, be used to the reader to be provided at report from a liner material and submission service, make reader and medium can directly carry out information interchange.
For more comprehensively service is provided, in the system of above-mentioned realization interacting electronic joural, described system operation platform also comprises content server, is used to store the file of various contents.
In order to solve above-mentioned technical matters, the invention provides a kind of method that realizes interacting electronic joural, may further comprise the steps:
Step 1, content release promptly, is sent to content server (CPS) with the files such as e-newspaper that editted and stores, and reads and downloads for the reader;
Step 2, the distribution scheduling of content promptly, is carried out the registration of directory information or according to the content server of corresponding LOGIN directory information searching to the corresponding document place to the file that is sent to CPS;
Step 3, will be read or/and the e-newspaper file of downloading takes out from corresponding C PS according to the directory information of registration or/and the requirement of downloading according to readers ' reading, with the reading of satisfying the reader or/and the requirement of downloading;
Step 4, the reader as required, by the online interchange of carrying out each other of the mode of instant messaging, or exchanges with the journalist personnel when reading/download.
Wherein, the file that edits content described in the step 1 is the e-newspaper file of PDF.
In addition, the file that edits content described in the step 1 also can be promotional literature, the PDF file of described promotional literature for being produced on e-newspaper, or with PDF e-newspaper documenting FLASH multimedia file together, or with the picture making file together of PDF e-newspaper file, FLASH multimedia file and jpeg format.
In the method for above-mentioned realization interacting electronic joural, also comprise essential information that writes down the reader and the step of visiting behavioral data.
The method of above-mentioned realization interacting electronic joural also comprises essential information and the visit behavioral data of gathering the reader, carries out the step of analyzing and processing.
In addition, the data that obtain after with described analyzing and processing send to the cooperation medium of distributing electronic newpapers and periodicals or the advertiser of releasing advertisements.
In described step 3, will read or/and downloaded files according to the directory information of registration from the content corresponding server, take out send to described reader after, at first described file is carried out encryption; Described reader needs earlier described file to be decrypted processing before reading.Described encryption adopts described reader's id information to encrypt, and when deciphering, has only the id information by described reader to be decrypted.
The present invention closely merges communication mechanism and the publication of organized content, in the content of electronic publishing, creatively embed interactive function, make between simultaneously online reader, editor, the value-added service supplier and can utilize the instant messaging technology to carry out immediate interactive, form a kind of reading and exchange way of novelty.
Description of drawings
Fig. 1 realizes the principle schematic of the system of interacting electronic joural for the present invention;
Fig. 2 realizes the structural representation of the system of interacting electronic joural for the present invention;
Fig. 3 realizes the structural representation of value-added service module among one embodiment of system of interacting electronic joural for the present invention;
Fig. 4 realizes the structural representation of subscriber information management module among one embodiment of system of interacting electronic joural for the present invention;
Fig. 5 realizes the process flow diagram of the content uploading of a specific embodiment in the method for interacting electronic joural for the present invention;
Process flow diagram when Fig. 6 realizes the readers ' reading of a specific embodiment in the method for interacting electronic joural for the present invention;
Fig. 7 carries out the process flow diagram of instant messaging when realizing the readers ' reading of a specific embodiment in the method for interacting electronic joural for the present invention.
Embodiment
The invention discloses a kind of system and method for realizing interacting electronic joural, the schematic diagram of described system as shown in Figure 1, comprise system's operation platform 1, it is used to cooperation media releasing e-newspaper that service is provided, make the reader browse the e-newspaper of cooperation media releasing by this system's operation platform, and can be with it or carry out communication each other; Cooperation media apparatus 2, it carries out e-newspaper issue and carries out mutual device with other readers etc. for the cooperation medium; A plurality of reader's client terminal devices 3, it is used to read e-newspaper and carries out mutual device each other or with cooperation medium, value-added service supplier for the reader; In addition, native system can also comprise a plurality of value-added service generators 4, is used for providing some value-added services by system's operation platform 1.Wherein, system's operation platform 1, cooperation media apparatus 2, a plurality of reader's client terminal device 3 and value-added service generator 4 carry out data communication, message transmission by network.
The present invention closely merges communication mechanism and the publication of organized content, in the content of electronic publishing, creatively embed interactive function, make between simultaneously online reader, editor, the value-added service supplier and can utilize the instant messaging technology to carry out immediate interactive, form a kind of reading and exchange way of novelty.The media services pattern of this original creation has been broken the limitation of " human connection " in people's daily life, can promote interpersonal communication and exchange, form new " relation loop " by interactive reading platform, thereby help to help the reader to form a kind of new reading habit gradually, help media organization stable, a manageable readership, and form very big industry size thus.
Structure among Fig. 1 is the structure of a kind of server end and client in fact, system's operation platform 1 constitutes server end, other, as cooperation media apparatus 2, reader's client terminal device 3 and value-added service generator 4 etc. are client terminal device, as shown in Figure 2, realize the structural representation of the system of interacting electronic joural for the present invention, comprise server-side system and more than one client terminal device, described server-side system comprises central control module 11, distribution scheduling module 12, subscriber information management module 13, content server 14, communication module 15, value-added service module 16, wherein, described reader's client terminal device 3 is or/and cooperation media apparatus 2 sends to central control module 11 through described communication module 15 with its request by the internet; Described central control module 11 is used to accept reader's client terminal device 3 or/and the request of cooperation media apparatus 2, and perhaps various data uploads, downloads in finishing; Described distribution scheduling module 12 is accepted the order of central control module 11, and uploaded content is carried out the registration of directory information or according to the content server 14 of corresponding LOGIN directory information searching to the corresponding contents place; Content in the described content server 14 sends to reader's client terminal device 3 through described communication module 15 by the internet; Described subscriber information management module 13 be used for to user's various information register, record, and, corresponding information is sent to reader's client terminal device 3 or/and cooperation media apparatus 2 through described communication module 15 by the internet according to the control command of central control module 11; Value-added service module 16 is used for realizing various value-added services according to the control command of central control module 11.
In addition, reader's client terminal device 3 can also be by gateway and PSTN (Public SwitchedTelephone Network, public switched telephone network) network connects, as the reader's client terminal device 3 ' among the figure, by the PSTN network, be connected with communication module through gateway 5, like this, communicate by described PSTN network.Described gateway 5 can be Short Message Service Gateway, and it adopts based on SOAP (Simple Object Access Protocol, Simple Object Access Protocol) the privately owned signaling of agreement and carries out the transmission of message.Described gateway 5 can also be a voip gateway, and system's operation platform 1 links to each other with voip gateway by Ethernet card, and H.323 what the communication protocol of itself and voip gateway adopted is.
At server end, content server 14 can be provided by system operator, also can be provided by the cooperation medium, when being provided by the cooperation medium, has not only increased the cooperation medium and has uploaded the security of content, and reduced the cost of system operator.
Fig. 3 is the structural drawing of value-added service module in the specific embodiment of system of the present invention, and Fig. 4 is the structural drawing of subscriber information management module in the specific embodiment of system of the present invention.In the present embodiment, value-added service is an advertising business, and described value-added service module 16 comprises ad content release management unit 161 and advertisement analysis unit 162.Value-added service generator 4 is the advertising business generator, its embedded instant messaging module, and this device is used to carry out the ad content issue, obtains the device that advertisement is analyzed data, carried out instant messaging for the advertiser.Subscriber information management module 13 comprises management control unit 131, user profile record cell 132, user profile data storage cell 133 and data acquisition unit 134, management control unit 131 is connected with data acquisition unit 134 with user profile record 132 respectively, is used for writing down, gathering according to the order of the central control module 11 various information datas to the user.
In the present embodiment, described user profile comprises some essential informations of user, as essential informations such as the user name of being inputed when registering, age, sex, occupation, also comprise this user's reading behavior data message, as information such as the content of reading, time, number of times.Behind the record of above-mentioned these data through user profile record cell 132, be stored in the user profile data storage cell 133, for the collection of data acquisition unit 134.
With reference to figure 3, Fig. 4, cooperate Fig. 2, ad content is by the making of cooperation medium or advertiser or system operator, be published in the content corresponding server, ad content release management unit 161 is according to its paying situation, it is stated from its e-newspaper, or unpaid advertisement in the e-newspaper is replaced.In the present invention, the form of advertisement is varied, can be picture, literal, also can be flash form or other forms of Streaming Media.In addition, ad content release management unit 161 also has the definition advertiser and throws the function of advertisement base attribute, as sets online contact staff, sets the advertisement search key word, sets the advertisement Integral Rule, setting advertisement putting strategy, sets advertising budget, safeguards advertiser's essential information etc.
The advertiser obtains the request of a certain advertisement analysis result to 1 transmission of system's operation platform by the advertising business generator, the internet is passed through in this request, send to value-added service module 16 by communication module 15, advertisement analysis unit 162 in the value-added service module 16 is according to the analysis requirement in this request, send the data acquisition request to subscriber information management module 13, management control unit 131 in the subscriber information management module 13 is according to this data acquisition request, control data collecting unit 134 is gathered corresponding data to user profile data storage cell 133, and the data that collect are sent to advertisement analysis unit 162, analyze by 162 pairs of information that collect of described advertisement analysis unit, arrangement, form the analysis result that meets advertiser's requirement at last, export to the advertising business generator through the internet by communication module 15 as analyzing outputs such as form.The present invention can provide detailed audient's behavioural analysis data, not only help medium and improve the readability of content and the competitive power of medium pointedly, and, by the advertisement delivery effect analysis is provided, can realize the interactive marketing service, just the advertiser can carry out online communication with the target audience, realize precision marketing and online service, and the advertisement integration incentive mechanism by the advertiser provides promotes the attractive force of advertisement with this.
In the present embodiment, the e-newspaper that the reader browses by client terminal device or download system operator issues, when its selected a certain directory information, by distribution scheduling control module 12 according to this directory information to the content corresponding whois lookup to this content, then send to this client terminal device.
Because the composing system of China's newpapers and periodicals industry employing is at present supported PDF output more than 90%, therefore, the e-newspaper of cooperation media releasing also is a PDF among the present invention, do not need secondary processing that a large amount of content basis is just arranged, adopt this standard to realize that electronic publishing meets the direction of publishing the development of industry Mirae Corp..
Network communications technology, PDF and Flash file display control technology have been merged in the present invention in electronic publishing system.The file that is shown to the reader in the prior art is the PDF e-newspaper of authentic version, but the PDF e-newspaper of this authentic version can not directly be seen, because the restriction of computer screen, make that the PDF e-newspaper of authentic version is too little, do not see content, can only an article of an article choose then read at the window of opening in addition, and can't solve the problem that picture in the newpapers and periodicals does not see Chu.And the PDF e-newspaper of the authentic version that the present invention provides for the reader can online amplification or is dwindled, and the picture in the newpapers and periodicals is a jpeg format, is perfectly clear, and can or dwindles and amplify or dwindle along with the amplification of whole e-newspaper.Another characteristics of the present invention are, have added the Flash file in newpapers and periodicals, and like this, the reader just can enjoy abundant in content authentic version newspaper reading service.
The reader need not to wait for that whole newspaper is all downloaded to finish just can read, the content that the simultaneity factor that the user reads is correlated with before and after can downloading automatically, and speed of download is fast, saves time.
For copyright protection; the present invention has adopted the digital copyright protecting system in the download of content with when reading; promptly when download content is arrived reader's client terminal device; encrypt by this reader's id information by described reader's client terminal device; the reader is when reading; have only elder generation to be decrypted by this reader's id information; the reader could read; the basic rights and interests of newpapers and periodicals medium have fundamentally been guaranteed; when having realized copyright protection, do not influence the reader and freely or with should cost obtain legal e-newspaper.
In addition, described value-added service module can also comprise online contribution module, and it is used to the reader to be provided at report from a liner material and submission service, makes reader and medium can directly carry out information interchange.
The present invention also comprises the method that realizes interacting electronic joural, specifically comprises giving step:
Step 1, content release promptly, is sent to content server (CPS) with the files such as e-newspaper that editted and stores, and reads and downloads for the reader.Here, the described e-newspaper that has editted can directly be exactly the file of the PDF version of making when being used to print newpapers and periodicals made of paper, so not only can save the cost of editing electronic newpapers and periodicals, and can make e-newspaper of the present invention obtain the effect of " genuineness " identical with newpapers and periodicals made of paper, in addition, content server among the present invention is not one, different medium can use the content server of oneself, guarantee the security of its file content with this, also can provide content server, to satisfy the requirement with the media storage file content of tool cooperation by technology supplier of the present invention.
Step 2, the distribution scheduling of content promptly, is carried out the registration of directory information or according to the content server of corresponding LOGIN directory information searching to the corresponding contents place to the content that is sent to CPS.
Step 3, will be read or/and the e-newspaper content of downloading is taken out from corresponding C PS according to the directory information of registration or/and the requirement of downloading according to readers ' reading, with the reading of satisfying the reader or/and the requirement of downloading.
Step 4, the reader as required, by the online interchange of carrying out each other of the mode of instant messaging, or exchanges with the journalist personnel when reading/download.
Wherein, in step 1, when carrying out content release, the content that is sent to CPS not only can be an e-newspaper, it also can be the promotional literature of making, described promotional literature can be produced on e-newspaper, also can be superimposed upon on the e-newspaper, as at the e-newspaper of PDF version stack FLASH multimedia file.When the requirement of answering the reader, when its selected e-newspaper is taken out from corresponding C PS, be produced on or the promotional literature that is superimposed also together is removed with e-newspaper, be shown to the reader.
In a specific embodiment of the present invention, the form of the described reader's of being shown to file layout for adopting PDF, Flash and the mixing of JPEG plate to form.
In order to protect the copyright of e-newspaper, the present invention has carried out encryption, i.e. digital copyright management (Digital rights management is called for short DRM) in the download of content with when reading.This document is at first encrypted after download; if not authorized user; promptly not the reader that this document is downloaded; just can not when reading, carry out normal running; this be because; after file is downloaded; use reader's id information of downloading this document to encrypt; be not to use reader's id information login of downloading this document if open the reader of this document, because the id information difference, just can't be decrypted to this document; so; fundamentally guaranteed the legitimate rights and interests of newpapers and periodicals medium, realized the protection of copyright, freely or with rational cost do not obtained legal e-newspaper and do not influence the reader.When encrypting, can adopt present industry cipher mode commonly used, encrypt as adopting the DES algorithm.
In step 3, when readers ' reading or/and download when having the e-newspaper of promotional literature, reader's behavior meeting is recorded, and the information of these records can provide analysis statisticaling data for the advertiser of content distributed medium or releasing advertisements by gathering, analyzing, promptly, whom the people that the content of its issue is browsed is, how long browsed, and browsed several inferior data, make medium can improve the readability of content targetedly, improve its competitive power with this.For the advertiser, advertisement delivery with a definite target in view, and it is interested in the advertisement content whom is known, with this target audience who revises its product or service, increase its economic benefit, the defective of having avoided advertisement in the past to exist, make that the cost of advertisement delivery is targeted, worth.
As shown in Figure 5, realize the process flow diagram of the content uploading of a specific embodiment in the method for interacting electronic joural for the present invention, integrated structure Fig. 2, method of the present invention is carried out following explanation: at first, the electronic newspaper of cooperation media production PDF version, in general, this step can be omitted substantially, because the composing system of most of publishing house is supported PDF output more than 90%, the electronic edition of the newpapers and periodicals that it is made of paper is exactly the PDF version, therefore, the electronic edition of most publication newpapers and periodicals made of paper is directly available, does not need secondary processing.
Then, the cooperation medium send upload request by client terminal device to central control module 11, upload response can upload the time when what obtain central control module 11, needs are carried out uploaded content be sent on the content server.
Simultaneously, the directory information of the distribution scheduling module of central control module registration foregoing is so that find content corresponding later on when request of access is arranged.
As shown in Figure 6, process flow diagram when realizing the readers ' reading of a specific embodiment in the method for interacting electronic joural for the present invention, integrated structure Fig. 2, method of the present invention is carried out following explanation: at first, the reader registers by client terminal device, when registration, need fill in some essential informations, as user name, age, sex, occupation etc.
After succeeding in registration, the reader sends the request of reading by reader's client terminal device 3 to central control module 11, central control module 11 parses concrete content from this reading request, and search whether content corresponding is arranged, if there is not content corresponding, send error reporting to the reader, the reader of announcement, the content of its request does not exist.If have, handle accordingly according to different requests again, if read request, behind the position of having determined the content place, this content taking-up is sent to the reader, if subscribe request, check that the service that provides at this reader is freely or pays, if free, according to the requirement of subscribe request, the phase of on time ordering sends the content of subscribing to, if pay, check the paying situation, if charges paid, requirement according to subscribe request, the phase of on time ordering sends the content of subscribing to, and is enough if expense is not paid or do not paid, and sends error reporting to the reader, the reader of announcement, its present expense situation is not enough to satisfy this subscribe request.After content sent to the reader, use and encrypt for ID number of this reader.If there is the reader will read, judge whether ID number of this reader be identical with ID number that encrypts, if identical to this content, then this document is decrypted and opens, for readers ' reading, if inequality, then send error reporting to this reader, its of announcement can not be read.
System and method for of the present invention can be realized interaction, its intension is can directly exchange when reading between the reader, the reader can directly exchange with the line personnel of cooperation medium, the reader can also directly exchange with advertiser's line personnel of advertisement-printing in the newpapers and periodicals, as shown in Figure 7, thus make the e-newspaper among the present invention form a kind of interactive e-newspaper.System of the present invention provides the instant messaging module at each client terminal device, carries out instant messaging by internet and corresponding protocol, realizes the interaction function of e-newspaper with this.
In sum, system and method of the present invention has been realized a kind of interacting electronic joural, the contribution of its maximum is to have created a kind of interactively medium on the basis of paper media, because the circulation of e-newspaper is bigger, the distribution district is wider, the precision of advertisement putting is higher, advertising feedback speed is faster, so have better exploitation effect than being bound to than print media advertisement, bring great value for the brand promotion and the product promotion of enterprise.
Use the instant messaging service to make audient and advertiser's the customer service affair personnel can the online at any time call peer, both sides realize the most direct interactive communication and exchange immediately, the interactive marketing pattern will improve the speed of advertising results and market feedback greatly, supporting intelligent advertisement analytic function will help online in good time analysis of advertiser and tracking audience, even realize direct online sales, estimating will become the optimal selection that a large amount of enterprises are used for carrying out brand names propaganda and merchandising with the interior this interactive marketing patterns that we create in following several years.
It should be noted last that: above embodiment is only unrestricted in order to explanation the present invention, although the present invention is had been described in detail with reference to preferred embodiment, those of ordinary skill in the art is to be understood that, can make amendment or be equal to replacement the present invention, and not breaking away from the spirit and scope of the present invention, it all should be encompassed in the middle of the claim scope of the present invention.
Claims (10)
1. a system that realizes interacting electronic joural is characterized in that, comprising:
System's operation platform, it is used to cooperation media releasing e-newspaper that service is provided, and makes the reader browse the e-newspaper of cooperation media releasing by described system operation platform, and can be with it or carry out communication each other;
The cooperation media apparatus, the device that it carries out e-newspaper issue and communicate with reader etc. for the cooperation medium;
A plurality of reader's client terminal devices, e-newspaper is read and each other or the device that communicates with the cooperation medium for the reader is used to carry out for it;
Wherein, described system operation platform, described cooperation media apparatus and described a plurality of reader's client terminal device carry out data communication, message transmission by network.
2. the system of realization interacting electronic joural according to claim 1 is characterized in that, described cooperation media apparatus and/or the embedded instant messaging module of a plurality of reader's client terminal device are used for carrying out instant messaging by network.
3. the system of realization interacting electronic joural according to claim 1, it is characterized in that, also comprise a plurality of value-added service generators, be used for providing value-added service by described system operation platform, described value-added service generator carries out data communication by network and described system operation platform, cooperation media apparatus and a plurality of reader's client terminal device.
4. according to the system of claim 1 or 2 or 3 described realization interacting electronic jourals, it is characterized in that, described system operation platform comprises central control module, distribution scheduling module, subscriber information management module, communication module and value-added service module, wherein, described cooperation media apparatus is or/and reader's client terminal device sends to central control module through described communication module with its request by the internet; Described central control module is used to accept described cooperation media apparatus or/and the request of reader's client terminal device, and perhaps various data uploads, downloads in finishing; Described distribution scheduling module is accepted the order of described central control module, uploaded content is carried out the registration of directory information or according to the content server of corresponding LOGIN directory information searching to the corresponding contents place, the content in the described content server sends to described reader's client terminal device through described communication module by the internet; Described subscriber information management module be used for to user's various information register, record, and, corresponding information is sent to described cooperation media apparatus or/and reader's client terminal device through described communication module by the internet according to the control command of described central control module; Described value-added service module is used for realizing various value-added services according to the control command of described central control module.
5. the system of realization interacting electronic joural according to claim 4, it is characterized in that, described value-added service generator is the advertising business generator, described value-added service module comprises ad content release management unit and advertisement analysis unit, and described ad content release management unit is used for the issue of managing advertisement content, the base attribute of advertisement; Advertisement analysis unit is used to obtain the essential information and the behavioural analysis data of commercial audience;
Described subscriber information management module comprises management control unit, user profile record, user profile data storage cell and data acquisition unit, described management control unit is connected with data acquisition unit with described user profile record cell respectively, be used for according to the order of described central control module to the record of data, gather and manage control, and export corresponding data;
Described value-added service module can also comprise online contribution module, and it is connected with central control module, is used to the reader to be provided at report from a liner material and submission service, makes reader and medium can directly carry out information interchange.
6. the system of realization interacting electronic joural according to claim 4 is characterized in that, described system operation platform also comprises encryption, deciphering module, and it is connected with central control module, is used for data downloaded is encrypted, deciphered;
Described system operation platform also comprises content server, is used to store the file of various contents.
7. a method that realizes interacting electronic joural is characterized in that, may further comprise the steps:
Step 1, content release promptly, are sent to content server with the file that edits content and store, and read and download for the reader;
The distribution scheduling of step 2, content promptly, is carried out the registration of directory information or according to the content server of LOGIN directory information searching to the corresponding document place to the file that is sent to content server;
Step 3, according to readers ' reading or/and the requirement of downloading, will read or/and downloaded files is taken out from the content corresponding server according to the directory information of registration and send to described reader, with the reading of satisfying the reader or/and the requirement of download;
Step 4, reader as required, by the online interchange of carrying out each other of the mode of instant messaging, or exchange with the journalist personnel when reading/download.
8. the method for realization interacting electronic joural according to claim 7 is characterized in that, the file that edits content described in the step 1 is the e-newspaper file of PDF;
The file that edits content described in the step 1 is a promotional literature, the PDF file of described promotional literature for being produced on e-newspaper, or with PDF e-newspaper documenting FLASH multimedia file together, or with the picture making file together of PDF e-newspaper file, FLASH multimedia file and jpeg format.
9. the method for realization interacting electronic joural according to claim 7 is characterized in that, described method also comprises essential information that writes down the reader and the step of visiting behavioral data;
Described method also comprises essential information and the visit behavioral data of gathering the reader, carries out the step of analyzing and processing;
Described method comprises that also the data that will obtain after the described analyzing and processing send to the cooperation medium of distributing electronic newpapers and periodicals or the advertiser of releasing advertisements.
10. the method for realization interacting electronic joural according to claim 7, it is characterized in that, in described step 3, to read or/and downloaded files according to the directory information of registration from the content corresponding server, take out send to described reader after, at first described file is carried out encryption; Described reader needs earlier described file to be decrypted processing before reading.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100011415A CN101000678A (en) | 2007-01-19 | 2007-01-19 | System and method for realizing interacting electronic joural |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007100011415A CN101000678A (en) | 2007-01-19 | 2007-01-19 | System and method for realizing interacting electronic joural |
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| Publication Number | Publication Date |
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| CN101000678A true CN101000678A (en) | 2007-07-18 |
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| CNA2007100011415A Pending CN101000678A (en) | 2007-01-19 | 2007-01-19 | System and method for realizing interacting electronic joural |
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| Country | Link |
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| CN (1) | CN101000678A (en) |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN101944110A (en) * | 2010-09-13 | 2011-01-12 | 北京九星时代科技有限公司 | Touch screen newspaper and periodical reading system |
| CN102075500A (en) * | 2009-11-19 | 2011-05-25 | 中国移动通信集团吉林有限公司 | Method, system and device for realizing interaction in multimedia information distribution system |
| CN102420853A (en) * | 2011-11-14 | 2012-04-18 | 江苏联著实业有限公司 | Multichannel cloud service publishing system used for digital network newspaper |
| CN103108036A (en) * | 2013-01-22 | 2013-05-15 | 魏强 | Contact network service system of computer network |
| CN104579702A (en) * | 2013-10-10 | 2015-04-29 | 宁夏先锋软件有限公司 | An information issuing system capable of establishing interaction with user |
| CN105391615A (en) * | 2014-09-09 | 2016-03-09 | 北京金山安全软件有限公司 | Instant messaging method, device and system based on business requirements |
| CN105530276A (en) * | 2014-09-30 | 2016-04-27 | 北大方正集团有限公司 | Processing method and system for data appearing in newspaper |
| CN109246183A (en) * | 2018-07-26 | 2019-01-18 | 飞立股份有限公司 | A kind of one-stop User IP Data safeguard method |
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- 2007-01-19 CN CNA2007100011415A patent/CN101000678A/en active Pending
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102075500A (en) * | 2009-11-19 | 2011-05-25 | 中国移动通信集团吉林有限公司 | Method, system and device for realizing interaction in multimedia information distribution system |
| CN102075500B (en) * | 2009-11-19 | 2013-08-07 | 中国移动通信集团吉林有限公司 | Method, system and device for realizing interaction in multimedia information distribution system |
| CN101944110A (en) * | 2010-09-13 | 2011-01-12 | 北京九星时代科技有限公司 | Touch screen newspaper and periodical reading system |
| CN102420853A (en) * | 2011-11-14 | 2012-04-18 | 江苏联著实业有限公司 | Multichannel cloud service publishing system used for digital network newspaper |
| CN103108036A (en) * | 2013-01-22 | 2013-05-15 | 魏强 | Contact network service system of computer network |
| CN104579702A (en) * | 2013-10-10 | 2015-04-29 | 宁夏先锋软件有限公司 | An information issuing system capable of establishing interaction with user |
| CN105391615A (en) * | 2014-09-09 | 2016-03-09 | 北京金山安全软件有限公司 | Instant messaging method, device and system based on business requirements |
| CN105391615B (en) * | 2014-09-09 | 2018-09-25 | 北京金山安全软件有限公司 | Instant messaging method, device and system based on business requirements |
| CN105530276A (en) * | 2014-09-30 | 2016-04-27 | 北大方正集团有限公司 | Processing method and system for data appearing in newspaper |
| CN109246183A (en) * | 2018-07-26 | 2019-01-18 | 飞立股份有限公司 | A kind of one-stop User IP Data safeguard method |
| CN109409942A (en) * | 2018-10-11 | 2019-03-01 | 广东聚宝屋传媒有限公司 | A kind of advertisement dispensing management method and management platform based on package |
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