KR20110016733A - Method for providing free streaming service based on location advertisement and its apparatus, mobile communication terminal therefor - Google Patents

Abstract

PURPOSE: A location advertisement-based streaming service method, a device thereof, and a mobile communication terminal therefor are provided to supply a shop information and an advertisement VOD to a mobile communication terminal, thereby providing a streaming service to a user if the user views an advertisement. CONSTITUTION: A receiving unit(2071) receives a shop ID from a mobile communication terminal if GPS value extracted from the mobile communication terminal is included in a range of shop location coordinate value. A producing unit inquires advertisement DB based on the shop ID. The producing unit produces a detailed advertisement page corresponding to the shop ID. If the detailed advertisement page is selected and a downloaded advertisement video is reproduces, an inquiring unit(2075) searches an advertisement database and inquires the streaming service.

Description

Location-based streaming service method and device and mobile communication terminal therefor {METHOD FOR PROVIDING FREE STREAMING SERVICE BASED ON LOCATION ADVERTISEMENT AND ITS APPARATUS, MOBILE COMMUNICATION TERMINAL THEREFOR}

The present invention relates to a location advertisement-based streaming service method and a device and a mobile communication terminal for the same. More specifically, the position of the advertiser shop registered in advance while the mobile communication terminal periodically checks the current position coordinate value. When the information matches, the present invention relates to a method and system for providing shop information and advertisement video on demand (VOD) to a mobile communication terminal to provide a streaming service such as a coupon or a free advertisement list when viewing.

As computers, electronics, and communication technologies evolve significantly, mobile communication terminals also have various functions. That is, because mobile communication networks, wireless communication, and data processing technologies are rapidly developing, mobile computing utilizing mobile communication terminals is being activated.

In such a mobile computing environment, a user of a mobile communication terminal wants to obtain various information based on a current location. The mobile communication terminal can be used not only for voice calls but also for various functions such as Internet access, video communication, and video message transmission.

In addition, due to the rapid dissemination of mobile communication terminals, a considerable amount of communication that occurs in human relations is established as an essential mobile computing means, such as through a mobile communication terminal. Among them, the mobile communication terminal can identify the current position relatively accurately by using the base station and the like within several to several tens of meters.In addition, the mobile terminal equipped with GPS can determine the current position more accurately than the Internet. Various information can be transmitted and received in real time through the mobile communication network.

Accordingly, it is possible to identify a location using a mobile communication terminal and provide various contents and advertisement services through a location based service based on the identified location.

However, when providing a variety of content and advertising services using the location-based services mentioned in the prior art as described above, in consideration of the current location of the mobile communication terminal to provide content and advertising indiscriminately. As a result, the effectiveness of the advertisement decreases, and in particular, the mobile communication terminal user suffers from inconvenience due to an increase in unnecessary advertisement messages, and there is a problem that the advertiser is inefficient in terms of providing unnecessary advertisement.

Therefore, the technical problem of the present invention has been devised to solve the above-mentioned problems, and when the mobile communication terminal periodically checks the current position coordinate value, and matches the location information of the registered advertiser shop, the shop information and the advertisement The present invention provides a location advertisement-based streaming service method and apparatus for providing a streaming service such as a coupon or a free advertisement list when the VOD is provided to the mobile communication terminal, and a mobile communication terminal therefor.

In the location advertisement-based streaming service method according to an aspect of the present invention, if the GPS value extracted from the mobile communication terminal is included in the range of the shop location coordinate value, the shop from the mobile communication terminal in the shop list inquiry unit in the content server Receiving an ID, searching an advertisement database in the shop list inquiry unit based on the shop ID, and creating an advertisement detail page corresponding to the shop ID, and selecting the advertisement detail page by the mobile communication terminal. When the downloaded advertising video is played, the shop list search unit searches for an advertising database to search for a streaming service, and includes transmitting the searched streaming service from the shop list inquiry unit to the mobile terminal.

In addition, the content server according to another aspect of the present invention, if the GPS value extracted from the mobile communication terminal in the range of the shop position coordinate value, the receiving unit for receiving a shop ID from the mobile communication terminal, and based on the shop ID A production unit for creating an advertisement detail page corresponding to the shop ID by searching the advertisement database, and when the advertisement detail page is selected by the mobile communication terminal and the downloaded advertisement video is played through the streaming server, the advertisement database is searched and the streaming service. An inquiry unit for inquiring about and a transmission unit for transmitting the inquired streaming service to the mobile communication terminal.

In addition, the mobile communication terminal according to another aspect of the present invention, the storage unit for storing the advertisement video access URL value, shop ID and shop information and shop location coordinate values downloaded from the content server corresponding to the advertisement receiving condition information; When the searched GPS value is included in the range of the shop location coordinate value by searching and comparing the stored shop position coordinate value and the GPS value searched in real time, the included shop ID is transmitted to the content server, and in response, the advertisement details are displayed. An agent unit for calling the stored advertisement video access URL value as a parameter when the page is selected by receiving a page, a playback unit for receiving and playing the advertisement video by accessing the URL of a streaming server based on the parameter, and an advertisement to be played. It includes an output unit for outputting a video.

As described above, in the present invention, when the mobile terminal periodically checks the current position coordinate value and matches the location information of the pre-registered advertiser shop, the mobile terminal provides the shop information and the advertisement VOD to the mobile terminal. By providing a streaming service such as a coupon or a free advertisement list, it is possible to solve the problems of both the advertiser side and the terminal user side, which is inconvenient due to the indiscriminate increase of the advertisement message, as in the past.

In addition, the present invention provides an advertisement service only when a user having a mobile communication terminal is located within a certain radius of a shop that provides an advertisement service, and provides an advertisement VOD only to a user who wants to watch an advertisement, thereby making the advertisement more effective from the advertiser side. In terms of efficiency, the mobile terminal user can watch the advertising VOD to receive coupons, mileage, or free tickets from the advertiser, and the mobile terminal user can see the VOD service fee. There is an advantage to generate revenue by passing on to the advertiser.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention; In the following description of the present invention, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. The following terms are defined in consideration of the functions of the present invention, and may be changed according to the intentions or customs of the user, the operator, and the like. Therefore, the definition should be based on the contents throughout this specification.

1 is a block diagram of a location advertisement-based streaming service apparatus according to an embodiment of the present invention, the mobile communication terminal 100, the content server 200, the advertisement DB 300 and the file server 400 and streaming Server 500 and the like.

Here, each of the content server 200 and the streaming server 500 may perform wireless communication with the mobile communication terminal 100 through the mobile communication network (S1), the content server 200 is a communication network (wired / wireless communication network) Through (S2) it is possible to perform a wired communication with a plurality of advertiser PC (S3-1, ..., S3-n).

The mobile communication network S1 is a multimedia provided through the mobile communication terminal 100 used in all future mobile communication systems including the fourth generation, as well as CDMA networks, W-CDMA networks, HSDPA networks, GSM networks, and the like. It can mean an integrated network that provides functions.

As illustrated in FIG. 2, the mobile communication terminal 100 may include an agent unit 101, a storage unit 103, a playback unit 105, an output unit 107, and the like.

The agent unit 101 accesses the shop list inquiry unit 207 in the content server 200 via the mobile communication network S1, and then subscribes to the free streaming service based on the location advertisement (eg, the subscriber's ID). And a terminal agent indicating advertisement reception condition information (for example, the day of the week to receive the advertisement or the advertisement reception time zone and the information update period of the terminal agent) selected through a password and a password, a profile of the subscriber, and the like as shown in FIG. 4. Shop type means a category classification of restaurants, clothing stores, cinemas, etc., and a regional category 403, which means Jongno-gu, Seoul, and Gangnam-gu, Seoul, in which the driving environment 401 and the mobile communication terminal 100 are to receive advertisements. ) 405 and the like are finally selected and transmitted to the shop list inquiry unit 207.

In response to the transmission, the agent unit 101 downloads a shop list to receive an advertisement, an advertisement video access URL value corresponding to each shop, a shop ID and shop information, and a shop location coordinate value in real time, and provides them to the storage unit 103. can do.

Thereafter, the agent unit 101 periodically reads the GPS value of the mobile communication terminal 100 and compares the read GPS value with the shop position coordinate values stored in the storage 103 to search for the range of the shop position coordinate values. For example, when the GPS value of the mobile communication terminal 100 is included in a radius of 200 m or less, the shop ID (the number of shop IDs may be included) is included in the content server 200 through the mobile communication network S1. Send to my shop list inquiry unit (207).

The agent unit 101 receives the advertisement detail page from the shop list inquiry unit 207 through the mobile communication network S1 in response to the transmission, and then selects this page, and then the advertisement video access URL stored in the storage unit 103 is stored. The playback unit 105 may be called with a value as a parameter.

In addition, the agent unit 101 searches the shop list in the content server 200 through the mobile communication network S1 according to the play completion event input from the play unit 105, the play completion message including the shop ID and the advertisement file ID. Transfer to section 207.

When the coupon unit 101 receives a coupon image file in response to the transmission, the agent unit 101 outputs the file through the printing process and uses it as a coupon, and when the free VOD list including the streaming access URL value is received, the agent wants the corresponding free. If the VOD is selected, the playback unit 105 can be called with a parameter including the URL value of the selected free VOD.

The storage unit 103 may store a shop list to receive advertisements input from the agent unit 101, an advertisement video access URL value corresponding to each shop, a shop ID and shop information, and a shop position coordinate value.

The playback unit 105 is connected to the URL of the streaming server 500 through the mobile communication network S1 based on the parameters (including the shop ID and the advertisement VOD file ID) called from the agent unit 101 for streaming ( streaming).

The playback unit 105 receives the advertisement video by streaming from the streaming server 500 through the mobile communication network S1 in response to the request, and plays when the playback is completed through the output unit 107 for the received advertisement video. The completion event may be provided to the agent unit 101.

In addition, the playback unit 105 requests streaming by accessing the URL of the streaming server 500 through the mobile communication network S1 through a parameter including the URL value of the free VOD called from the agent unit 101. do.

In response to the request, the reproduction unit 105 may reproduce the free VOD received from the streaming server 500 through the mobile communication network S1 through streaming through the output unit 107.

As illustrated in FIG. 3, the content server 200 may include an authentication and authorization unit 201, a mapping controller 203, a coordinate value mapping storage unit 205, a shop list inquiry unit 207, and the like. .

The authentication and authorization unit 201 provides a web page for joining and registering screens, etc. to the advertiser PCs S3-1, ..., S3-n through the communication network S2, and among these web pages, the joining screen. When the registered advertiser is selectively reconnected through the ID and password through the authentication process (for example, the advertisement DB 300 is searched and authenticated based on whether or not the input ID and password match) to distinguish the authority of the advertiser. To the advertiser PC (S3-1, ..., S3-n) and the mapping control unit 203.

Here, the authority of the advertiser is preferably divided into a registration authority for registering shop information and a inquiry authority for performing only an inquiry.

If the authority of the advertiser inputted from the authentication and authorization unit 201 is a registration authority, the mapping control unit 203 selectively selects through the communication network S2 from the advertiser PCs S3-1, ..., S3-n. Shop information that is uploaded (e.g., at least one of a business name, a store introduction, and product information, etc.), a shop address, an advertising video, and a free streaming service selection information (e.g., a free VOD when showing an advertising video or a coupon Information on whether or not to pay).

Next, the mapping control unit 203 extracts the shop position coordinate value through the shop position coordinate value table compared to the shop address previously mapped to the coordinate value mapping storage unit 205 based on the double shop address, and the extracted shop position. The shop ID (unique key) generated by the coordinate value and the shop information is generated and issued to the advertiser PC (S3-1, ..., S3-n) through the communication network (S2), the corresponding advertiser Provides an advertisement video for the file server 400.

The mapping control unit 203 receives the advertisement video access URL value from the file server 400 in response to the provision, and then selects the advertisement video access URL value, the shop ID, the shop information, the shop location coordinate value, and the free streaming service. Information may be provided to the advertisement DB 300.

The coordinate value mapping storage unit 205 stores the shop address and the shop position coordinate values in a table form.

The shop list inquiry unit 207 provides the advertisement DB 300 with subscription information received from the mobile communication terminal 100 through the mobile communication network S1 and advertisement reception condition information selected as a set value as shown in FIG. 4. do.

The shop list inquiry unit 207 searches the advertisement DB 300 based on the received advertisement reception condition information, and receives a shop list to receive advertisements included in the condition information, an advertisement video access URL value, and a shop corresponding to each shop. The ID, the shop information, and the shop location coordinate value may be extracted and transmitted to the mobile communication terminal 100 through the mobile communication network S1.

In addition, the shop list inquiry unit 207 receives the advertisement DB 300 according to the shop list update request received through the mobile communication network S1 as the information update cycle of the terminal agent driving environment arrives from the mobile communication terminal 100. Shop list to receive updated advertisement included in advertisement receiving condition information (for example, shop list is updated in real time by advertisement receiving time zone), advertisement video access URL value corresponding to each shop, shop ID and shop information, and shop The location coordinate value may be extracted and transmitted to the mobile communication terminal 100 through the mobile communication network S1.

In addition, the shop list inquiry unit 207 may include a shop ID (a plurality of shop IDs) including GPS values in a range of shop location coordinate values received from the mobile communication terminal 100 through the mobile communication network S1. Compare and search between shop IDs stored in the advertisement DB (300), and create an advertisement detail page by combining the advertisement video access URL value corresponding to the matching shop ID, the shop information, and the free streaming service selection information, and the produced advertisement. The detailed page may be transmitted to the agent unit 101 in the mobile communication terminal 100 through the mobile communication network S1.

In addition, the shop list inquiry unit 207 transmits the coupon by searching the advertisement DB 300 through the advertisement file ID included in the video play completion message received from the mobile communication terminal 100 through the mobile communication network S1. Analyzing whether the advertisement is advertising or showing a free VOD, and in the case of an advertisement for delivering a coupon, the coupon image file is taken and transmitted to the agent unit 101 in the mobile communication terminal 100 through the mobile communication network (S1). In the case of an advertisement showing a VOD, a free VOD list including a streaming access URL may be produced, and the produced free VOD list may be transmitted to the agent unit 101 in the mobile communication terminal 100 through the mobile communication network S1.

The advertisement DB 300 may store the advertisement video access URL value, the shop ID, the shop information, the shop location coordinate value, and the free streaming service selection information input from the mapping controller 203.

In addition, the advertisement DB 300 may store subscription information input from the shop list inquiry unit 207 and advertisement reception condition information selected as a set value as shown in FIG. 4. Here, the subscription information is preferably composed of the subscriber's ID and password, the subscriber's profile, etc., the advertisement receiving condition information is the terminal agent driving environment means the day of the week to receive the advertisement or the advertisement receiving time zone and the information update period of the terminal agent 401 and a local category 403 which means Jongno-gu, Seoul, and Gangnam-gu, Seoul, where the mobile communication terminal 100 is to receive advertisements, and a shop type that means categorizing categories such as restaurants, clothing stores, and cinemas. 405) and the like.

The file server 400 receives and registers an advertisement video for the advertiser from the mapping control unit 203 in the content server 200, and then provides the mapping control unit 203 with an advertisement video access URL value for accessing the advertisement video. can do.

The streaming server 500 connects the advertisement video URL value received from the playback unit 105 through the mobile communication network S1 to the corresponding URL through the parameter and streams the advertising video through the mobile communication network S1 to the mobile communication terminal (S1). 100 may be transmitted to the playback section 105.

In addition, the streaming server 500 accesses the corresponding URL through the parameter including the URL value of the free VOD received from the playback unit 105 through the mobile communication network S1 and streams the free VOD through the mobile communication network S1. Can be transmitted to the playback unit 105 in the mobile communication terminal 100.

Therefore, in the present invention, when the mobile terminal periodically checks the current position coordinate value and matches the location information of the registered advertiser shop, the shop information and the advertisement VOD are provided to the mobile terminal to view the coupon or free advertisement. By providing a streaming service such as a list, it is possible to solve the problems of both the advertiser side and the terminal user side, which is inconvenient due to the indiscriminate increase of the advertising message as the advertising effect is reduced as in the past.

Next, a description will be given of the location-based streaming service process in the present embodiment having the configuration as described above.

5 is a detailed description of a registration method for an advertiser to register various information to a content server 200 and a file server 400 using an advertiser PC in order to perform a location advertisement based streaming service according to an embodiment of the present invention. It is a flow chart.

The authentication and authorization unit 201 in the content server 200 may provide a web page (S501) to allow a plurality of advertiser PCs (S3-1,..., S3-n) to access through the communication network (S2). have. Then, the plurality of advertisers PC (S3-1, ..., S3-n) access the sign-up screen web page to complete the sign-up (S503), and then the plurality of advertisers to sign up selectively through the ID and password It is possible to reconnect (S505).

In this case, the authentication and authorization unit 201 may check the advertisement authority (S509) by performing an authentication procedure based on whether or not the input ID and password match by searching the advertisement DB 300 (S507).

As a result of the check (S509), in the authentication and authorization unit 201, if the authority of the advertiser is the inquiry authority to perform the inquiry only, the inquiry authority is transferred to the advertiser PCs S3-1, ..., S3-n. It may be provided (S511).

As a result of the check (S509), in the authentication and authorization unit 201, if the authority of the advertiser is a registration authority for registering shop information, the registration authority is the advertiser PC (S3-1, ..., S3-n). And the mapping control unit 203 (S513).

In the mapping control unit 203, if the authority of the advertiser inputted from the authentication and authorization unit 201 is the registration authority, the advertiser PC (S3-1, ..., S3-n) selectively through the communication network (S2) Shop information that is uploaded (e.g., at least one of a business name, a store introduction, and product information, etc.), a shop address, an advertising video, and a free streaming service selection information (e.g., a free VOD when showing an advertising video or a coupon Information on whether or not to pay).

The mapping controller 203 may extract the shop position coordinate value through the shop position coordinate value table compared to the shop address previously mapped to the coordinate value mapping storage unit 205 based on the double shop address (S515).

Thereafter, the mapping control unit 203 generates a shop ID, which is a unique key, by using the extracted shop position coordinate value and the shop information (S517), and the advertiser PC (S3-1) through the communication network (S2). , ..., S3-n) (S519), and may provide an advertisement video for the advertiser to the file server 400 (S521).

The file server 400 receives and registers an advertisement video for an advertiser from the mapping controller 203 (S523), and then provides an advertisement video access URL value for accessing the advertisement video to the mapping controller 203 (S525). )can do.

The mapping control unit 203 receives the advertisement video access URL value from the file server 400 in response to the provision of the advertisement video, and then the advertisement video access URL value, the shop ID, the shop information, the shop location coordinate value, and the free location. The streaming service selection information may be stored in the advertisement DB 300 (S527).

Next, FIG. 6 is a detailed flowchart illustrating a method for the mobile communication terminal 100 to access the content server 200 to download advertisement information in order to perform a location advertisement based streaming service according to an embodiment of the present invention. .

The agent unit 101 of the mobile communication terminal 100 accesses the shop list inquiry unit 207 of the content server 200 through the mobile communication network S1 (S601).

Next, the agent unit 101 selects through subscription information (eg, subscriber's ID and password, subscriber's profile, etc.) and setting values as shown in FIG. 4 to subscribe to the location-based free streaming service. Receive condition information (for example, the day of the week to receive the advertisement or the advertisement receiving time zone and the information update cycle of the terminal agent, the terminal agent driving environment 401 and the Jongno-gu, Seoul, the area where the mobile communication terminal 100 receives the advertisement; Shop category search section in the content server 200 by finally selecting (S603) a regional category (403) meaning Gangnam-gu, Seoul, and a shop type (405) indicating a category of a restaurant, a clothing store, and a movie theater. In step 207, it is possible to transmit (S605).

The reception unit 2081 in the shop list inquiry unit 207 in the content server 200 receives subscription information and advertisement reception condition information from the mobile communication terminal 100 through the mobile communication network S1 and provides the extracted information to the extraction unit 2079. do.

The extractor 2079 stores the received subscription information and the advertisement reception condition information selected as a set value as shown in FIG. 4 in the advertisement DB 300 (S607).

Next, the extractor 2079 searches the advertisement DB 300 based on the received advertisement reception condition information, a list of shops to receive advertisements included in the condition information, an advertisement video access URL value corresponding to each shop, and a shop. The ID, the shop information, and the shop location coordinate value may be extracted (S609) and transmitted to the agent unit 101 in the mobile communication terminal 100 through the transmitter 2077 and the mobile communication network S1 (S611).

The agent unit 101 of the mobile communication terminal 100 receives a list of shops to receive advertisements in response to transmission of subscription information and advertisement receiving condition information, an advertisement video access URL value corresponding to each shop, shop ID, shop information, and shops. The position coordinate value may be downloaded in real time and stored in the storage unit 103 (S613).

When the agent unit 101 of the mobile communication terminal 100 arrives at the information update period of the terminal agent among the advertisement reception condition information selected as the set value (S615), the shop list update request is made through the mobile communication network S1. The shop list inquiry unit 207 can be transmitted (S617).

The reception unit 2081 in the shop list inquiry unit 207 receives the shop list update request through the mobile communication network S1 and provides the request to the extraction unit 2079.

The extractor 2079 searches the advertisement DB 300 according to the received shop list update request and receives the updated advertisement included in the advertisement receiving condition information (for example, the shop list is updated in real time for each advertisement receiving time zone). The list and the advertisement video access URL value corresponding to each shop, the shop ID and shop information and the shop location coordinate value are extracted (S619) and transmitted to the mobile communication terminal 100 through the transmitter 2077 and the mobile communication network S1. S621).

Then, the agent 101 downloads the shop list to receive the advertisement in response to the shop list update request, the advertisement video access URL value corresponding to each shop, the shop ID and the shop information, and the shop location coordinate value in real time. In operation 103, the storage may be stored in S103.

Next, FIG. 7 is a detailed flowchart for performing a location advertisement based streaming service method according to an embodiment of the present invention.

First, the advertisement video access URL value, shop ID, shop information, shop location coordinate value, and free streaming service selection information are stored in the advertisement DB 300 through the flowchart of FIG. 5.

Then, the shop list to receive the advertisement through the flow chart of Figure 6 and the advertising video connection URL value, shop ID and shop information and shop location coordinate value corresponding to each shop is downloaded in real time and stored in the mobile communication terminal 100 Can assume

In the assumed state as described above, the agent unit 101 in the mobile communication terminal 100 periodically reads the GPS value of the mobile communication terminal 100 (S701), and the read GPS value and the storage unit 103. The comparison between the shop position coordinate values stored in the mutual comparison search (S703) may determine whether the GPS value of the mobile communication terminal 100 is included in the range of the shop position coordinate value (eg, within a radius of 200 m) (S705).

If it is not included in the determination (S705), the agent unit 101 continuously performs a comparison search.

In the agent unit 101, if it is included in the result of the determination (S705), the shop ID (which may include a plurality of shop IDs) included in the shop list inquiry unit in the content server 200 through the mobile communication network S1 ( 207).

The reception unit 2071 in the shop list inquiry unit 207 receives the data from the mobile communication terminal 100 through the mobile communication network S1 and provides the same to the production unit 2073.

The production unit 2073 compares and searches between a shop ID including a GPS value in a range of received shop location coordinates and a shop ID stored in the advertisement DB 300 to match an advertisement video access URL value and a shop corresponding to a matching shop ID. Information and free streaming service selection information are combined to produce an advertisement detail page (S709), and the produced advertisement detail page is transmitted to the agent unit 101 in the mobile communication terminal 100 through the transmitter 2077 and the mobile communication network S1. ) Can be transmitted (S711).

The agent unit 101 receives an advertisement detail page from the shop list inquiry unit 207 through the mobile communication network S1 in response to the transmission of the shop ID, and then selects this page (S713). The playback unit 105 may be called as a parameter of the advertisement video access URL value stored in the controller S715.

The playback unit 105 accesses to the URL of the streaming server 500 through the mobile communication network S1 based on the parameters (including the shop ID and the advertisement VOD file ID) called from the agent unit 101 (S717). In step S719, the streaming may be requested.

In the streaming server 500, the advertisement video URL value received from the playback unit 105 through the mobile communication network S1 is connected to the corresponding URL through a parameter, and the advertisement video is streamed through the mobile communication network S1 by streaming. It can be transmitted (S721) to the playback unit 105 in the (100).

In response to the streaming request, the playback unit 105 receives the advertisement video from the streaming server 500 through the mobile communication network S1 by streaming, and outputs the received advertisement video through the output unit 107 (S723). do.

In this case, when the advertisement video playback is selected by the user of the mobile communication terminal 100, the playback unit 105 may complete the playback, and may provide the completed playback completion event to the agent unit 101 (S725). .

In the agent unit 101 according to the playback completion event input from the playback unit 105, the shop list query unit in the content server 200 through the mobile communication network (S1) the playback completion message including the shop ID and the advertisement file ID ( 207).

The reception unit 2071 in the shop list inquiry unit 207 receives the information from the mobile communication terminal 100 through the mobile communication network S1 and provides it to the inquiry unit 2075.

The inquiry unit 2075 may check and analyze whether the advertisement DB 300 is delivered through the advertisement file ID included in the received video play completion message, or the advertisement shows a free VOD (S729). .

In the inquiry unit 2075, the advertisement unit delivers the coupon in the result of the check (S729) (S731), the agent unit in the mobile communication terminal 100 through the transmission unit 2077 and the mobile communication network (S1) by taking the coupon image file In step S733, the transmission may be made to (101).

When the coupon image file is received in response to the transmission of the video reproduction completion message, the agent unit 101 may output the file through a printing process and use the coupon image (S735).

In the search unit 2075, in the case of an advertisement showing a free VOD in the result of check (S729) (S737), a free VOD list including a streaming access URL is produced (S739), and the produced free VOD list is transmitted to the unit 2077. And it can be transmitted to the agent unit 101 in the mobile communication terminal 100 through the mobile communication network (S1) (S741).

When the agent unit 101 receives the free VOD list including the streaming access URL value, and selects the corresponding free VOD, the agent unit 101 selects the playback unit 105 with a parameter including the URL value of the selected free VOD. It may be called (S743).

The playback unit 105 requests streaming by accessing the URL of the streaming server 500 through the mobile communication network S1 through a parameter including the URL value of the free VOD called from the agent unit 101 (S745). )can do.

The streaming server 500 accesses the corresponding URL through the parameter including the URL value of the free VOD received from the playback unit 105 through the mobile communication network S1 and moves the free VOD to the streaming through the mobile communication network S1. It may transmit (S747) to the playback unit 105 in the communication terminal 100.

In response to the streaming request, the playback unit 105 may play the free VOD received from the streaming server 500 through the mobile communication network S1 through streaming through the output unit 107 (S749).

The location advertisement based streaming service method according to the present invention can be created by a computer program. The code and code segments that make up this computer program can be easily deduced by a computer programmer in the field. In addition, the computer program may be stored in a computer readable media, and read and executed by a computer to implement a location advertisement based streaming service method. The information storage medium may include a magnetic recording medium, an optical recording medium and a carrier wave medium.

As described above, the present invention provides an advertisement service only when a user having a mobile communication terminal is located within a predetermined radius of a shop that provides an advertisement service, and provides an advertisement VOD only to a user who wants to watch an advertisement. More effective advertising efficiency can be achieved, and by viewing the advertising VOD from the mobile terminal user side, it is possible to obtain a benefit of receiving coupons, mileage or free viewing rights from the advertiser.

In addition, the present invention can generate revenue by transferring the VOD service fee that the mobile communication terminal user sees from the operator side to the advertiser.

So far, the present invention has been described with reference to some embodiments thereof. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

Location advertisement-based streaming service method and apparatus and mobile communication terminal for the same in the present invention is not only CDMA network, W-CDMA network, HSDPA network, GSM network, etc., but also any future mobile communication system including the fourth generation The present invention can be used to provide a service for various functions such as a multimedia function provided through a mobile communication terminal used in, for example, a function of receiving and watching digital multimedia broadcasting, a video call function, and a music listening function such as MP3.

1 is a block diagram illustrating a location advertisement-based streaming service device according to an embodiment of the present invention;

2 is a detailed block diagram of a mobile communication terminal shown in FIG. 1;

3 is a detailed block diagram of the content server shown in FIG. 1;

4 is a diagram illustrating advertisement reception condition information selected as a setting value according to an embodiment of the present invention;

5 is a detailed flowchart illustrating a registration method for an advertiser to register various information to a content server and a file server using an advertiser PC in order to perform a location advertisement based streaming service according to an embodiment of the present invention;

6 is a detailed flowchart illustrating a method for a mobile communication terminal to access a content server and download advertisement information in order to perform a location advertisement based streaming service according to an embodiment of the present invention;

7 is a detailed flowchart for performing a location advertising based streaming service method according to an embodiment of the present invention.

<Description of the symbols for the main parts of the drawings>

100: mobile communication terminal 101: agent unit

103: storage unit 105: playback unit

107: output unit 200: content server

201: authentication and authorization unit 203: mapping control unit

205: coordinate value mapping storage unit 207: shop list inquiry unit

2071: receiving unit 2073: manufacturing unit

2075: inquiry unit 2077: transmitter

2079: extractor 300: advertising DB

400: File Server 500: Streaming Server

Claims (24)

Receiving a shop ID from the mobile communication terminal in a shop list inquiry unit in a content server if the GPS value extracted from the mobile communication terminal is included in a range of shop location coordinate values; Creating an advertisement detail page corresponding to the shop ID by searching an advertisement database in the shop list inquiry unit based on the shop ID; Searching for the streaming service by searching the advertisement database in the shop list inquiry unit when the advertisement detail page is selected by the mobile communication terminal and the advertisement video downloaded through the streaming server is played; Transmitting the inquired streaming service from the shop list inquiry unit to the mobile communication terminal Location advertising based streaming service method comprising a. The method of claim 1, The streaming service method, Before the step of receiving the shop ID, Authorizing an authentication procedure and authority of an advertiser PC by the authentication and authorization unit in the content server; If the authority is a registration authority, a shop previously mapped to a coordinate value mapping storage unit based on the shop address among shop information, shop address, advertisement video, and streaming service selection information uploaded from the advertiser PC by the mapping controller in the content server. Extracting shop location coordinate values from a table of shop location coordinate values versus an address; Generating a shop ID through the extracted shop position coordinate value and the shop information in the mapping controller; The mapping control unit provides the advertisement video to a file server, receives an advertisement video access URL value from the file server in response thereto, and then inputs the input advertisement video access URL value, the generated shop ID, and the extraction. Storing the shop location coordinates, the uploaded shop information, and streaming service selection information in an advertisement database. Location advertising based streaming service method further comprising. The method of claim 2, Wherein the shop information, location advertising-based streaming service method comprising at least one information of the company name, shop introduction information and product information. The method of claim 2, The streaming service selection information is location advertising-based streaming service method that is information to select the VOD or coupon service when playing the advertising video. The method according to claim 1 or 2, The shop ID is, Location advertising-based streaming service method is a unique key (unique key) generated by the shop location coordinate value and the shop information input from the advertiser. The method of claim 1, The streaming service method, Receiving advertisement reception condition information from the mobile communication terminal in the shop list inquiry unit; The shop list inquiry unit searches the advertisement database based on the received advertisement receiving condition information, a list of shops to receive advertisements included in the advertisement receiving condition information, an advertisement video access URL value corresponding to each shop, and a shop ID; Extracting shop information and a shop position coordinate value and transmitting the shop information to the mobile communication terminal; Receiving a shop list update request from the mobile communication terminal in the shop list inquiry unit when an information update cycle of a terminal agent arrives; According to the received shop list update request, the shop list inquiry unit searches the advertisement database, receives a shop list to receive the updated advertisement included in the advertisement receiving condition information, an advertisement video access URL value, and a shop ID corresponding to each shop. Extracting shop information and shop location coordinates and transmitting the information to the mobile communication terminal; Location advertising based streaming service method further comprising. The method of claim 6, The advertisement reception condition information is a location advertisement based streaming service method of the day and time of advertisement reception, the information update period of the mobile communication terminal, the local category and the shop type. The method of claim 1, The transmitting step, Transmitting a coupon image file to the mobile communication terminal when the streaming service is a coupon advertisement; If the streaming service is a VOD advertisement, preparing a VOD list including a streaming access URL and transmitting the generated VOD list to the mobile communication terminal; Location advertising based streaming service method comprising a. The method of claim 1, The ad details page, Location advertisement-based streaming service method is produced by combining the advertising video access URL value, the shop information and the streaming service selection information stored in the advertising database. A receiving unit for receiving a shop ID from the mobile communication terminal when the GPS value extracted from the mobile communication terminal is included in the range of the shop location coordinate value; A production unit for producing an advertisement detail page corresponding to the shop ID by searching an advertisement database based on the shop ID; When the advertisement detail page is selected by the mobile communication terminal and the advertisement video downloaded through the streaming server is played, a query unit for searching the advertisement database to query the streaming service, Transmission unit for transmitting the inquired streaming service to the mobile communication terminal Content server comprising a. 11. The method of claim 10, The content server, An authentication and authorization unit for authorizing the verification process and the authority of the advertiser PC, If the authority is a registration authority, a shop position coordinate value table compared to a shop address mapped to a coordinate value mapping storage unit based on the shop address among shop information, shop address, advertisement video, and streaming service selection information uploaded from the advertiser PC. Mapping control unit for extracting the shop position coordinate value through, and generating a shop ID (id) through the extracted shop position coordinate value and the shop information Content server further comprising. The method of claim 11, The mapping control unit, The advertisement video is provided to a file server, and an advertisement video access URL value is input in response thereto, and then the input advertisement video access URL value, the generated shop ID, the extracted shop location coordinate value, and the upload are provided. Content server for storing the shop information and streaming service selection information in the advertising database. The method of claim 11, The shop information includes at least one of a business name, shop introduction information, and product information. The method of claim 11, The streaming service selection information is information server for selecting a VOD or coupon service when playing the advertising video. The method according to any one of claims 10 to 12, The shop ID is, Content server which is a unique key generated by the shop position coordinate value and the shop information input from the advertiser. 11. The method of claim 10, The content server, A receiver which receives advertisement reception condition information from the mobile communication terminal; Shop list to receive advertisements included in the advertisement receiving condition information by searching the advertisement database based on the received advertisement receiving condition information, advertisement video access URL value corresponding to each shop, shop ID and shop information, and shop location coordinate An extraction unit for extracting a value, Transmission unit for transmitting the extracted advertising video access URL value, shop ID, shop information and shop location coordinate value to the mobile communication terminal Content server further comprising. The method of claim 16, The extraction unit, When the terminal agent arrives at the information update period, the shop list for receiving the updated advertisement included in the advertisement receiving condition information by querying the advertisement database according to the shop list update request received through the receiving unit and corresponding to each shop Content server that extracts URL values, shop ID, shop information, and shop location coordinates. 18. The method according to claim 16 or 17, The advertisement receiving condition information is a content server, the day and time of advertisement reception, the information update period of the mobile communication terminal, a local category, and a shop type. 11. The method of claim 10, The transmission unit, And transmitting the coupon image file to the mobile communication terminal when the streaming service is a coupon advertisement, and creating a VOD list including a streaming access URL to the mobile communication terminal when the streaming service is a VOD advertisement. 11. The method of claim 10, The ad details page, Content server is produced by combining the advertisement video access URL value stored in the advertisement database, shop information and streaming service selection information. A storage unit for storing the advertisement video access URL value, the shop ID, the shop information, and the shop location coordinate value downloaded from the content server in response to the advertisement receiving condition information; When the searched GPS value is included in a range of shop position coordinate values by comparing and searching the stored shop position coordinate values and GPS values searched in real time, the included shop ID is transmitted to the content server. An agent unit for calling the stored advertisement video access URL value as a parameter when receiving and selecting an advertisement detail page in response; A playback unit which accesses to a URL of a streaming server and receives and plays an advertisement video based on the parameter; An output unit for outputting the played advertisement video Mobile communication terminal comprising a. The method of claim 21, The agent unit, When the playback is completed, the mobile communication terminal transmits a playback completion message to the content server, and receives a streaming service in response thereto. The method of claim 22, The streaming service is a mobile communication terminal which is a VOD list including a coupon image file or a streaming access URL value. The method of claim 22, The play completion message is a mobile communication terminal that is a message that contains the shop ID and the advertisement file ID.

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