CH677416A5

CH677416A5 -

Info

Publication number: CH677416A5
Application number: CH208988A
Authority: CH
Inventors: Heinz Sovilla
Original assignee: Heinz Sovilla
Priority date: 1988-06-02
Filing date: 1988-06-02
Publication date: 1991-05-15
Also published as: WO1989012255A1; EP0377696A1

Abstract

In an image, in particular a bright photographic image for publicity purposes, at least two levels of brightness are introduced not by affecting the subject before taking the photograph nor the pigmented layers, but by varying the emitted light/diffused light ratio of areas of the substrate arbitrarily chosen by the operator.

Description

       

  
 



  Cette invention concerne l'image de publicité lumineuse, et tout particulièrement celle qui utilise un caisson lumineux. 



  La publicité lumineuse est bien connu, ainsi que le fait que l'intensité lumineuse augmente le pouvoir attractif d'une telle publicité. 



  Le graphiste s'efforce à donner au message un maximum d'impact par le dessin et les couleurs. On peut également s'imaginer qu'un tube néon puisse être formé et placé de telle sorte qu'il fera ressortir avec un maximum d'impact le message principal. La possibilité existe, mais son application est peu probable en raison de son prix et parce qu'il sera impossible de délimiter avec précision les parties importantes d'une composition graphique des parties de moindre intérêt. 



  Le seule possibilité connue à ce jour pour faire ressortir un sujet important dans une publicité lumineuse consiste dans le positionnement du sujet au milieu d'un fonds noir augmentant par cet artifice la force lumineuse visuelle du message à souligner. 



  La présente invention permet avec élégance et facilité de résoudre les problèmes posés, tout en étant efficace et bon marché dans son exécution. Elle resout ces problèmes à l'aide d'une image selon la partie caractérisante de la revendication 1. Selon l'invention il suffit pour cela de contrôler l'intensité lumineuse transmise depuis derrière le pigment couleur formant l'image publicitaire en agissant sur le support de l'imprimé. 



  Dans une variante on peut imprimer un certain type de vernis qui possède l'effet mouillant de l'huile et qui rend le papier à l'endroit imprimé plus transparent. 



  Dans une autre variante on imprime, de préférence au dos de l'image lumineuse un aplat gris, couvrant les zones de moindre intérêt. L'impression dorsale de l'aplat gris empêche une altération des couleurs de l'imprimé. 



  Dans la variante DIASEC JOUR+NUIT (marque déposé de DIASEC-SOVILLA) qui est exécutée par superposition de 2 tirages photographiques en papier et où un seul des deux tirages à été pelliculé et libéré de toute fibre en papier on enlève également derrière le message le plus important toute fibre en papier qui se trouve dans le dos du 2me tirage couleur. L'intensité lumineuse augmente d'environ 40% et fait éclater les couleurs avec un maximum d'intensité et de profondeur. 



   Dans la variante utilisant comme base des films photographiques pour caissons lumineux du type CIBACHROME CL (marque déposé de Ciba-Geigy) et qui possèdent simultanément dans leur dos une couche servant à la diffusion de la lumière, on enlève la couche diffusante, qui se trouve dans le dos du film et on la remplace par un diffuseur de lumière plus transparent. Par analogie on travaille avec des films diapositives transparents en utilisant 2 diffuseurs possédant une force de transparence différente. 



  
 



  This invention relates to the light advertising image, and more particularly to that which uses a light box.



  Light advertising is well known, as is the fact that light intensity increases the attractiveness of such advertising.



  The graphic designer strives to give the message maximum impact through design and colors. One can also imagine that a neon tube could be formed and placed in such a way that it will bring out the main message with maximum impact. The possibility exists, but its application is unlikely because of its price and because it will be impossible to precisely define the important parts of a graphic composition of the parts of less interest.



  The only possibility known to date for bringing out an important subject in a light advertisement consists in the positioning of the subject in the middle of a black background increasing by this artifice the visual light force of the message to underline.



  The present invention elegantly and easily solves the problems posed, while being efficient and inexpensive in its execution. It solves these problems using an image according to the characterizing part of claim 1. According to the invention, it suffices to control the light intensity transmitted from behind the color pigment forming the advertising image by acting on the print support.



  In a variant, it is possible to print a certain type of varnish which has the wetting effect of the oil and which makes the paper in the printed area more transparent.



  In another variant, a gray solid color is printed, preferably on the back of the light image, covering the areas of least interest. The dorsal print of the gray solid prevents alteration of the colors of the print.



  In the variant DIASEC JOUR + NUIT (registered trademark of DIASEC-SOVILLA) which is executed by superimposing 2 photographic prints in paper and where only one of the two prints has been film-coated and free of any paper fibers, the message is also removed behind the message more important any paper fiber which is in the back of the 2nd color print. The light intensity increases by about 40% and makes the colors burst with maximum intensity and depth.



   In the variant using photographic films for light boxes of the CIBACHROME CL type (registered trademark of Ciba-Geigy) as a base and which simultaneously have a layer used for the diffusion of light, the diffusing layer is removed, which is in the back of the film and we replace it with a more transparent light diffuser. By analogy, we work with transparent slide films using 2 diffusers with a different transparency force.

Claims

1. Light advertising image, characterized in that the support, carrying the pigment forming the image, allows at least 15% more light to pass to the place which is behind the part of the advertising message deemed to be the most important, thereby giving it a higher visual impact.

2. Bright image according to claim 1, characterized in that the increase in the transparency of a paper support is obtained by impregnating its fibers with a product which makes the paper more transparent.

3. Bright image according to claim 1, characterized in that the transparency of the image support is reduced by the impression of a gray solid which will be located behind the areas of the image having a reduced or insignificant interest.

4.

Bright image based on photographic prints, executed by superimposing 2 photographic paper prints, according to claim 1, characterized in that at least one photographic print is coated and free of any paper fiber behind the advertising area containing the message important advertising.

5. Bright image based on a photographic film cast on a semi-opaque support film and having a light diffusing layer on its back, according to claim 1, characterized in that the diffusing layer which is behind the elements of importance is replaced by a more transparent diffusing layer.

6. A light image of the transparent slide film type according to claim 1, characterized in that a more luminous diffusing layer is mounted behind the elements of importance than behind the secondary elements. 1. Light advertising image, characterized in that the support, carrying the pigment forming the image, allows at least 15% more light to pass to the place which is behind the part of the advertising message deemed to be the most important, thereby giving it a higher visual impact. 2. Bright image according to claim 1, characterized in that the increase in the transparency of a paper support is obtained by impregnating its fibers with a product which makes the paper more transparent. 3. Bright image according to claim 1, characterized in that the transparency of the image support is reduced by the impression of a gray solid which will be located behind the areas of the image having a reduced or insignificant interest. 4.

Bright image based on photographic prints, executed by superimposing 2 photographic paper prints, according to claim 1, characterized in that at least one photographic print is coated and free of any paper fiber behind the advertising area containing the message important advertising. 5. Bright image based on a photographic film cast on a semi-opaque support film and having a light diffusing layer on its back, according to claim 1, characterized in that the diffusing layer which is behind the elements of importance is replaced by a more transparent diffusing layer. 6. A light image of the transparent slide film type according to claim 1, characterized in that a more luminous diffusing layer is mounted behind the elements of importance than behind the secondary elements.