KR20060116478A - Multi-display advertizement - Google Patents

Abstract

A multi-display advertisement board is provided to differently display the color of an advertising description on one screen window in the day and night, thereby increasing advertising effect. A multi-display advertisement board includes a board frame, an illumination unit installed on the board frame, and an advertising description panel(3) installed on the front surface of the board. The panel has a transparent panel(31) made of a thermoplastic material and a mono-chromatic or polychromatic advertising description film(32) adhered on the front surface of the transparent panel. The advertising description film has many light diffusing holes(321). A coating film is formed on the advertising description film, and a colored film is formed on the rear surface of the transparent panel.

Description

Multi-display advertising signage {Multi-display advertizement}

Figure 1a, 1b is a side view and a front view showing the structure of a billboard as a first embodiment of the prior art

Figure 2a, 2b is an exploded perspective view and side view showing the structure of a signboard according to the second embodiment

Figure 3a, 3b, 3c is an exploded perspective view and an exploded view of the advertising panel showing the structure of a signboard according to the third embodiment, a partial cross-sectional view showing the operating state of the signboard

Figure 4 is an exploded view of the editorial panel of the billboard applied to the present invention

Figure 5 is an exploded view of the billboard in the form of a letter applied to the present invention

6A and 6B are partially enlarged views showing the structure of the editorial film applied to the multiple display means of FIG. 4, and FIG. 6A is a partially enlarged view showing a structure in which light transmission holes are generally formed in the editorial film. Partial magnification showing the structure in which the light transmitting hole is formed only in the editorial text film,

7A and 7B are photographs showing the day and night operation state of the advertisement signboard according to the utility model registration application 2004-12261, which is the applicant's prior application, which is divided into the text form (right) of FIG. 5 and the background color and the ad text of FIG. 6B. (Left) is installed at the same time, the day and night background color and the ad text is changed to show the state.

8a and 8b is a product produced in order to test the color of the day and night of the signboard according to the present invention, Figure 8a is the state of the day, the left side is a real photograph of the state applied transparent lexan + light diffusion film, The right side is a state in which a light diffusion PC is grafted, and FIG. 8B is a night state, the left side is a real photograph of a state in which a transparent Lexan + light diffusion film is applied, and the right side is a real sample photograph of a state in which a light diffusion PC is grafted.

<Description of the code | symbol about the principal part of drawing>

1: advertising signboard frame, 2: lighting fixture,

3: editorial panel, 31: transparent panel,

32: ad text film, 33: light diffusion film,

321: light diffusion hole

The present invention relates to a signboard, and in particular, the ad text film having a plurality of light diffusion holes is attached to the front of the transparent panel, the light of a light source such as a neon lamp or a fluorescent lamp which is embedded in the neon channel at night and a transparent panel and The color of the light diffusing film is diffused through the light diffusion hole of the ad text film, and the color of the ad text film can be expressed during the day, so that the ad text can be expressed in different colors at night and day. The present invention relates to a multi-display billboard.

There are various kinds of billboards, but typically, a simple billboard on a surface with advertisement text on the surface, and a translucent editorial panel in which a lighting fixture such as a fluorescent lamp is embedded inside the frame and the advertisement text is written on the front of the frame. These installed billboards can be mentioned, and can be divided into wall-mounted billboards and billboards according to the installation position. These billboards are widely used in that the manufacturing cost is relatively inexpensive and simple to operate, but there is a problem that not only does not look good day and night, and does not attract much attention of consumers because there is no change.

Figure 1a, 1b is a side view and a front view showing the structure of a billboard as a first embodiment of the prior art. 2A and 2B are exploded perspective and side views illustrating the structure of a signboard according to a second embodiment, and FIGS. 3A, 3B and 3C are exploded perspective views and an exploded view of an editorial board showing a structure of a signboard according to a third embodiment. It is a partial cross-sectional view showing the operating state of the billboard.

As shown in FIGS. 1A and 1B, the prior art 1 is a Korean Utility Model Publication No. 2000-9972, which includes a signboard body 100 having a bracket that can be installed on a wall or the like by a box-shaped member having an open front surface, and The plate 110 is attached to the front opening of the signboard body 100 and has a letter shape consisting of a plurality of fine perforations, a neon tube 120 embedded to emit light from the back of the letter plate 110, and the inner surface of the neon tube A technique has been disclosed that includes a reflector plate (130) attached to and reflecting light emitted from a neon tube toward a character plate.

The prior art 1 is a reflector 130; Neon tube (120) ?? Since the plate 110 is formed of three kinds, day and night background color is changed, the light is efficiently used by the reflector 30, neon tube 120 ?? The plate 110 is configured to be possible only to replace the neon tube 120 in order to change the color at night, there was a problem that the advertising effect is not clear, such as the neon tube is visible by the penetration hole during the day.

In addition, as shown in Figures 2a and 2b, the prior art 2 is a Korean Utility Model Publication No. 98-65153, the electric signboard is made in the form of advertising text, the front is opened and the neon lamp or fluorescent lamp 211 is A monochromatic or multicolor that is installed in front of the cover is formed with a cover 200 and a plurality of light emitting holes 231 installed in front of the neon channel to block the built-in neon channel 201 and the front opening of the neon channel. It is known that the technique comprising a chromatic film 230 of the opaque material, and the cover 200 is a technique of neon channel signage consisting of a transparent or translucent synthetic resin film made of acrylic resin or polycarbonate resin.

This prior art 2 is neon lamp 211 ?? Cover (synthetic resin film) (200) ?? Although it is formed of three kinds of colored film 230, Kaba (synthetic resin film) (200) ?? Although it is formed of the colored film 230, the neon lamp 211 is visible at night, and in order to change the color at night, it is possible to replace the neon lamp 211, so as to properly display the effect as an advertisement in use or installation It did not result.

Moreover, although the cover 200 is composed of a transparent or translucent synthetic resin film made of acrylic resin or polycarbonate resin, the acrylic resin is considerably opaque and is made of a material containing a large amount of scattering particles to block the light source. Because of this, there was a drawback of thickening, and when it was thinned, it was a problem that the color of the neon tube was not displayed on the neon channel signboard in the form of stripes.

Thus, the inventors of the present invention, as shown in Figures 3a, 3b, 3c, in many ways in the Utility Model Registration No. 20-0195635 created to solve the problems of the prior art 1, 2, the light diffusion film 33 is transparent Panel (31) By forming between the editorial film 32 and the lighting device 2, the neon lamp is not visible during the day, and the light diffusion film 33 is replaced to change the color at night, so that the work can be easily created. There was.

By the way, since the light diffusion film is attached to the back of the transparent panel, the effect is good after installation, but it was a great deal of trouble to assemble it during the installation work.

In addition, in a general field, when the panel contains a large amount of scattering particles, an optical path according to light is shortened, and a part of the surface is not dimmed or hardly dimmed.

However, in the conventional general field, 20ppm to 1000ppm of polyamide particles having an average size of 0.4 µm to 200 µm with respect to the total composition in order to solve the above problems with respect to the light scattering molded article in French 97.09498 as a transparent thermoplastic polymer. Thermoplastic composition for light scattering molded articles containing the size of polyamide particles in the range of 0.4 μm to 100 μm and the content of polyamide particles in the range of 100 ppm to 200 ppm has been developed, but the application of technology to change the background of day and night billboards by applying them to the billboards The effect of the lamp, such as a lamp to remove the phenomenon of appearing on the surface of the signboard, and did not provide a transparent acrylic plate that is lightly manufactured or easy to install, and inexpensive.

In addition, the present applicant filed by the Utility Model Registration Application No. 2004-12261 according to the above composition and performed as a result, when the experiment was performed in the dark place during the day was good, but there is a slight roughness difference in the dark night There was some problem in sharpness.

The present invention has been made to solve the above-mentioned conventional problems, but provides a multi-display advertising signage that increases the advertising effect by showing different advertising text on one screen window, the configuration of a transparent panel having a conventional light diffusion function The purpose of the present invention is to eliminate the phenomenon that the lamps in the rear appear on the surface of the billboard, and to provide a transparent panel that is lightly manufactured or easy to install, and low cost.

Moreover, the present inventors found that when the experiment was performed in a dark place during the day as a result of the implementation of the above composition, but in the dark night, there is a slight roughness difference to solve the problem in terms of clarity. There is a purpose.

In the multi-display billboard according to the present invention for achieving the above object, the lighting fixture 2 is installed in the interior of the signboard frame 1, the multi-display advertising panel 3 is installed in front of the display board. In the signboard, the multi-display creative panel (3), the light-white light-scattering molding having a bluish white enough to not show a fluorescent lamp is made of a transparent thermoplastic resin, the average size of the total composition of 0.4㎛ 200㎛ A transparent panel 31 formed of a material of a thermoplastic composition for light scattering molded articles containing 20 to 1000 ppm of amide particles, preferably 100 to 130 µm in size of polyamide particles, and 80 ppm to 90 ppm of polyamide particles; It is bonded to the front surface of the transparent panel and has a plurality of light diffusion holes 321 and configured to be made of a single color or multi-color ad text film 32 to achieve the above object.

In addition, in order to prevent the penetration of moisture or fading of the color due to exposure to rainwater, dust and sunlight outdoors in the signboard, the coating film is formed on the advertising film or the advertising film is printed at the same time the light is blocked by printing. Thereby to form a hole and to form a laminate layer to achieve the above object.

In addition, the frame (1) of the billboard can be formed in the form of advertising text.

In addition, the ad text film 32 may be formed of an ad text of an opaque material and the base surface on which the light transmission hole 32a is formed, and the ad text film 32 includes an ad text including the light transmission hole 32a. An opaque material can be formed to achieve the above object, and if necessary, the colored ad in the form of an ad text is formed on the back of the ad text of the ad film so that the consumer can change the color of the ad text by selection. A text film is formed to achieve the above object.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. For reference, in describing the embodiments of the present invention, the same reference numerals refer to the same parts as those in the related art.

Figure 4 is an exploded view of the editorial panel of the billboard applied to the present invention, Figure 5 is an exploded view of the billboard in the form of a letter to which the present invention is applied.

<Example 1>

As shown in FIG. 4, in the multi-display billboard according to the present invention, a luminaire 2 is installed inside the billboard frame 1, and a multi-display editorial panel 3 is installed at the front. In the display billboard, the multi-display panel 3 is 20ppm to 1000ppm of polyamide particles having an average size of 0.4 µm to 200 µm with respect to the total composition bluish white to the extent that no fluorescent lamp is visible. A transparent panel 31 formed of a material of a thermoplastic composition for light-scattering molded article containing particles having a size of 100 µm to 130 µm and a content of polyamide particles of 80 ppm to 90 ppm; It is bonded to the front surface of the transparent panel and has a plurality of light diffusing holes 321 and is provided with a single color or multi-color ad copy film (32).

In the present invention, the conventional invention in the daytime was composed of a protective film, a perforated film, a transparent lexic acid, and a light diffusion film, so that the light-white color of the light diffusion film is distributed to other workers and is about 80% of the original color. This is because the invention consists of a protective film, a perforated film, and a light-diffusing light blue white lexic acid, so the light white color and light blue white color are visually insignificant, but there is a remarkable difference in effect. Appear.

As a result of the measurement of the illuminance at night, the conventional invention is about 2850 lux, and this invention is 3700 lux, which shows an increase of about 30%. As a result, it can be seen that a remarkable working effect appears. This problem was solved by the invention that the customer's dissatisfaction with the desired color and the technical effect that it would look brighter at night were solved.

<Example 2>

As shown in FIG. 4, in the multi-display billboard according to the present invention, a luminaire 2 is installed inside the billboard frame 1, and a multi-display editorial panel 3 is installed at the front. In the display billboard, the multi-display panel 3 is 20ppm to 1000ppm of polyamide particles having an average size of 0.4 µm to 200 µm with respect to the total composition bluish white to the extent that no fluorescent lamp is visible. A transparent panel 31 formed of a material of a thermoplastic composition for light scattering molded articles containing a particle size of 0.4 µm to 10 µm and a content of polyamide particles of 80 ppm to 90 ppm; It is bonded to the front surface of the transparent panel and has a plurality of light diffusing holes 321 and is provided with a single color or multi-color ad copy film (32).

As a result of the measurement of the illumination at night, the conventional invention is about 2850 lux, and this is Example 2 of the invention, which is 3000 lux, which shows an increase of about 5%. As a result, no significant effect is found. Could know.

<Example 3>

As shown in FIG. 4, in the multi-display billboard according to the present invention, a luminaire 2 is installed inside the billboard frame 1, and a multi-display editorial panel 3 is installed at the front. In the display billboard, the multi-display panel 3 is 20ppm to 1000ppm of polyamide particles having an average size of 0.4 µm to 200 µm with respect to the total composition bluish white to the extent that no fluorescent lamp is visible. A transparent panel 31 formed of a material of a thermoplastic composition for light-scattering molded article containing a particle size of 100 µm to 130 µm and a content of polyamide particles of 100 ppm to 200 ppm; It is bonded to the front surface of the transparent panel and has a plurality of light diffusing holes 321 and is provided with a single color or multi-color ad copy film (32).

As a result of the measurement of the illuminance at night, the conventional invention is about 2850 lux, which is 3100 lux as Example 3 of the invention, which shows an increase of about 9%. As a result, no significant effect is found. Could know.

On the other hand, the ad text film 32, the light transmission hole 32a is formed through a perforation operation on a general sheet on which the ad text is drawn, or the light transmission hole 32a is first formed, and the ad text is produced through a painting work. It can be manufactured in various ways, such as drawing or blocking light by a printing method and forming a hole by a printing method. In any case, as shown in FIG. 6A, the light transmitting hole 32a is not blocked and the remaining part is not blocked. The overall area ratio of the family should be similar, and the spacing should be densely and uniformly arranged.

In addition, in order to prevent the penetration of moisture or fading of the color due to exposure to rainwater, dust and sunlight outdoors in the signboard, the coating film is formed on the advertising film or the advertising film is printed at the same time the light is blocked by printing. Holes may be formed by (silk printing) and a laminate layer may be formed thereon.

Here, the color of the background or text can be adjusted by the transparent panel 31. In reality, most of the transparent panel 31 is white at night, but the background color can be added at the request of the consumer. In the production of (31), it is possible to produce a color and attach it with a separate thin colored film (aka color sheet) to produce a color different from daytime at night.

6A and 6B are partially enlarged views showing the structure of the editorial film applied to the multiple display means of FIG. 4, and FIG. 6A is a partially enlarged view showing a structure in which light transmission holes are generally formed in the editorial film. It is a partially enlarged view showing a structure in which a light transmitting hole is formed in addition to the ad text in the ad text film.

The structure of the exemplary embodiment of FIG. 6A is applied to a case where another advertisement text is used at night in addition to the advertisement text of the surface seen during the day, and another advertisement text (text, figure, picture, etc.) is formed on the back of the transparent panel. Installed at night, the front of the ad text by the lighting is invisible, while another ad text in the rear is applied to the front window display.

Figure 6b is a opaque colored film of the ad text to block the light transmission hole (32a) and the remaining portion formed of the light transmission hole (32a), the overall area ratio should be configured similarly, the spacing is dense and uniform It must be arranged.

In addition, a transparent coating film 38 is bonded to the outer surface of the editorial film 32 so that the multi display means 3 forms a laminated structure with the editorial film 32 and the transparent panel 31 bonded to each other. do.

In addition, the frame 1 of the signboard may be formed in the form of the ad text, the ad text film 32 may be formed on the base surface and the opaque material ad text formed with the light transmission hole (32a), The ad text film 32 may achieve the above-mentioned object by forming a base surface of an ad text and an opaque material in which the light transmission hole 32a is formed, and, if necessary, allow the consumer to change the color of the ad text by selection. The back of the ad text of the ad text film forms a colored ad text film in the form of ad text.

Referring to the operation of the billboard according to an embodiment of the present invention configured as described above are as follows.

Part of the light by the external light source such as sunlight is reflected by the outer surface of the editorial film 32, the remaining part is introduced to the transparent panel 31 through the light transmission hole (32a), light transmission hole Since the light introduced through the 32a is not reflected and is absorbed into the frame 1 through the transparent panel 31 having good light transmittance, the editorial film reflecting the light when the lamp 2 is turned off. Only the ad text drawn at 32 is displayed through the screen window.

In addition, when the luminaire is operated to generate an internal light source that is stronger than the external light source by the luminaire 2, a portion of the light emitted from the internal light source passes through the transparent panel 31 and then passes through the light as shown in FIG. 3C. By being scanned outside through the hole 32a, the ad text is displayed through the light transmission hole 32a of the ad text film 32. At this time, since the person responds more sensitively to the bright light, the background color that looks brighter than the ad text of the ad text film 32 is seen through the screen window 12. That is, the result of the disappearance of the ad text of the ad text film 32 and the background color on the screen window 12 occurs.

Here, since the plurality of light transmission holes 32a are positioned in a separated form at a predetermined interval, light is diffused through the light transmission holes 32a and thus spaced apart from the screen window 12 by a predetermined distance or more. Esau sees a relatively intact form of background color and ad text due to the loss of comprehension.

In addition, the transparent panel 31 allows the light emitted from the lamp 22 to be evenly spread so that the ad text of the ad text film 32 appears as a whole at a constant brightness, and the coating film 38 is ad text from an external impact. At the same time to protect the film 32, foreign matter is adhered to serve to prevent the ad text is blurred.

In addition, the text or picture drawn on the ad text film is provided in a single screen window day and night of a variety of advertisement text of a single color or multi-color is changed to provide a multi-display type signage that increases the advertising effect, but by the transparent panel 31 In the daytime, a lamp (fluorescent light) does not appear on the surface of the signboard is disappearing, you can see a clear advertising screen.

Therefore, according to the present invention, the result of changing the form of the same text to the signboard day and night (the target of the advertisement is the same) is shown. As an example, Figs. 3 and 4 show an example of the basic configuration. In the form of the letter A shown in FIG. 5, the transparent panel 31 functions as a light diffusing function, and at the same time, the ad text film 32 having the light diffusing holes 321 is formed in a single color or multicolor. .

Here, the term "monochrome" means that a single color is formed on the ABC full-text ad text film, and the term "multicolor" means first; Apply different colors such as ABC to make them appear vivid or diverse (for example, if SAMSUNG is white for SAM, SUNG for blue, ad mirror for white, and mirror for blue) and , second; The ad text film is divided into a background color and a color representing the ad text.

As described above, referring to FIGS. 7A and 7B shown in the Utility Model Registration Application No. 2004-12261, which is a prior application of the applicant, the photographs thereof are photographs showing the state of the day and night of the signboards according to the embodiment of the present invention, respectively. As shown in FIG. 5, the signboard according to FIG. 5 is shown on the right side, and the signboard according to FIG. 6B is a photograph taken in the day and night operating states by arranging a plurality of signboards so that the advertisement text is displayed from the left front side.

Specifically, in FIGS. 7A and 7B, a word mark in which the color of the editorial text 32 in which white opaque letters (SAMSUNG) and a transmission hole of the first signboard are formed is blue, and "Samsung" on the right side. The letter is shown, and the color of the editorial film 32 of the second billboard is blue, and the color of the light diffusion film 33 of the second billboard is made of white.

In this case, the first billboard (left) will display white ad text on a blue background during the day, and black (opaque) ad text on the white background will be displayed automatically when the lighting fixtures 2 are turned on at night. It can be seen that, the second billboard (right) is a composition that can be displayed in blue during the day, the advertising text of white when the lighting fixtures 2 are turned on at night.

The creative film 32 preferably has a monochromatic or multicolored chromatic color, and a plurality of light diffusion holes 321 are perforated in a predetermined arrangement throughout.

In the case of a single color, the ad text film 32 is often in the form of a letter, and in the case of multicolored colors, the color representing the ad text may be different for each pattern or text, and the color may be divided into a background color and a color representing the ad text. Preferably, only the color of the ad text can be applied as a colored film.

For example, the color of the editorial film 32 of the first billboard is blue, the color of the light diffusion film 33 of the first billboard is white, and the editorial film of the second billboard is white. When the color of (32) is white and the color of the light diffusing film 33 of the second billboard is red, the first billboard is displayed on a blue background during the day, and the white advertisement text is illuminated at night. Turning on the mechanisms 2 shows a black (opaque) copy of the text on a white background, the second sign can be seen that the red copy of the text can be automatically displayed.

In addition, the background or characters can be represented in various ways at the time of installation, in the embodiment in FIG. It is possible to derive colored letters instead of black letters by opacity.

8a and 8b is a product produced in order to test the color of the day and night of the signboard according to the present invention, Figure 8a is the state of the day, the left side is a real photograph of the state applied transparent lexan + light diffusion film, The right side is a state in which a light diffusion PC is grafted, and FIG. 8B is a night state, the left side is a real photograph of a state in which a transparent Lexan + light diffusion film is applied, and the right side is a real sample photograph of a state in which a light diffusion PC is grafted.

As can be seen from the above picture, it can be seen that the sharpness of the state in which the conventional light diffusing film is attached and the sharpness of the state in which the composition of the present invention is combined are clearly different.

The present invention can provide a multi-display advertising signage that increases the advertising effect by showing different advertising texts day and night on one screen window, and improve the configuration of the transparent panel having a light diffusion function, such as lamps in the rear It eliminates the phenomenon of appearing on the surface of the signboard, it is easy to install due to its simple structure, and it is inexpensive so that anyone can use it, and if necessary, consumers can change the color of the ad text by choice. It is effective to make it possible.

In the multi-display billboard according to the present invention configured as described above, the background color of the billboard and the color of the ad text can be expressed differently each day and night without adding a separate means, such as neon sign effect Can not only stimulate the consumer's strong curiosity, but also have a different feeling, so that the consumer can have a deep impression, so the advertising purpose can be effectively achieved.

Such a transparent thermoplastic film has a slightly blueish white (blue-white) color tone, and can perform a multi-display function with fewer components as compared to a multi-display billboard made of a conventional milky-white polycarbonate composition. Therefore, the structure can be reduced to reduce the manufacturing cost and shorten the manufacturing process, and in particular, the advertisement text can be expressed in various colors according to the various colors of the transparent panel 31 and the editorial film 32, thereby enabling more effective advertising. have.

Claims (7)

In the multi-display billboard in which the luminaire 2 is installed inside the billboard sign 1 and the multi-display editorial panel 3 is installed in the front, the multi-display billboard 3 is a fluorescent lamp. A transparent panel 31 formed of a material of a thermoplastic composition for light-scattering molded articles containing polyamide particles having an average size of 100 µm to 130 µm in an amount of 80 ppm to 90 ppm with respect to the total composition bluishly visible; The display panel is bonded to the front surface of the transparent panel and has a plurality of light diffusion holes (321) and a multi-color advertising billboard characterized in that it comprises a mono- or multi-color advertising film (32). The advertising signboard according to claim 1, wherein a coating film is formed on the advertising film (32), and a colored film is formed on the back side of the transparent panel. According to claim 1, wherein the advertising film 32 is cut off by the printing at the same time the signboard, characterized in that to form a hole by printing. 4. The billboard as claimed in any one of the preceding claims, characterized in that the frame (1) of the billboard is formed in the form of ad text. The advertising billboard according to any one of claims 1 to 3, wherein the creative film (32) is formed with an ad text of an opaque material and a base surface on which the light transmitting holes (32a) are formed. The advertisement board according to any one of claims 1 to 3, wherein the advertisement film 32 is formed of an advertisement text including a light transmission hole 32a and a base surface of an opaque material. 4. The billboard as claimed in any one of claims 1 to 3, wherein a colored editorial text film in the form of advertising text is formed on the back side of the text of the editorial film 32.

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