CA2894180A1 - Initiating real-time bidding based on expected revenue from bids - Google Patents

Initiating real-time bidding based on expected revenue from bids Download PDF

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Publication number
CA2894180A1
CA2894180A1 CA2894180A CA2894180A CA2894180A1 CA 2894180 A1 CA2894180 A1 CA 2894180A1 CA 2894180 A CA2894180 A CA 2894180A CA 2894180 A CA2894180 A CA 2894180A CA 2894180 A1 CA2894180 A1 CA 2894180A1
Authority
CA
Canada
Prior art keywords
user
partner
bid
identifier
browser
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2894180A
Other languages
English (en)
French (fr)
Inventor
Antonio Felipe Garcia-Martinez
Mark Rabkin
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Meta Platforms Inc
Original Assignee
Facebook Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facebook Inc filed Critical Facebook Inc
Publication of CA2894180A1 publication Critical patent/CA2894180A1/en
Abandoned legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Tourism & Hospitality (AREA)
  • Operations Research (AREA)
  • Computing Systems (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
CA2894180A 2013-02-11 2014-01-17 Initiating real-time bidding based on expected revenue from bids Abandoned CA2894180A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US13/764,750 US10628858B2 (en) 2013-02-11 2013-02-11 Initiating real-time bidding based on expected revenue from bids
US13/764,750 2013-02-11
PCT/US2014/011947 WO2014123677A1 (en) 2013-02-11 2014-01-17 Initiating real-time bidding based on expected revenue from bids

Publications (1)

Publication Number Publication Date
CA2894180A1 true CA2894180A1 (en) 2014-08-14

Family

ID=51298108

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2894180A Abandoned CA2894180A1 (en) 2013-02-11 2014-01-17 Initiating real-time bidding based on expected revenue from bids

Country Status (6)

Country Link
US (1) US10628858B2 (enExample)
JP (1) JP6441817B2 (enExample)
KR (1) KR20150118587A (enExample)
AU (1) AU2014215705A1 (enExample)
CA (1) CA2894180A1 (enExample)
WO (1) WO2014123677A1 (enExample)

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US10270746B2 (en) * 2017-01-25 2019-04-23 Facebook, Inc. People-based user synchronization within an online system
US20180218410A1 (en) * 2017-01-31 2018-08-02 Facebook, Inc. User-level bidding for advertising campaigns
US20190147496A1 (en) * 2017-11-14 2019-05-16 Christopher Faraguna System and method for providing real-time targeted advertisements
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RU2733266C1 (ru) * 2019-10-11 2020-10-01 Общество с ограниченной ответственностью "Новая сервисная компания" (ООО "НСК") Система размещения рекламы в эфире телевизионных каналов на условиях состязательности
US11127050B2 (en) * 2019-11-18 2021-09-21 Adobe Inc. Artificial intelligence techniques for bid optimization used for generating dynamic online content
JP6913796B1 (ja) * 2020-05-15 2021-08-04 楽天グループ株式会社 広告制御装置、広告制御方法、広告制御プログラム及び広告システム
KR102533525B1 (ko) * 2020-08-04 2023-05-17 김재열 경쟁자 예측 기반 전자 입찰 컨설팅 시스템
KR102451291B1 (ko) * 2020-08-04 2022-10-06 김재열 경쟁자 예측 기반 전자 입찰 컨설팅 시스템
CN119918817A (zh) * 2023-10-30 2025-05-02 北京有竹居网络技术有限公司 确定媒体项的投放所需资源量的方法、装置、设备和介质

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Also Published As

Publication number Publication date
WO2014123677A1 (en) 2014-08-14
US20140229273A1 (en) 2014-08-14
JP6441817B2 (ja) 2018-12-19
KR20150118587A (ko) 2015-10-22
AU2014215705A1 (en) 2015-07-02
US10628858B2 (en) 2020-04-21
JP2016507116A (ja) 2016-03-07

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EEER Examination request

Effective date: 20150605

FZDE Discontinued

Effective date: 20211229